KR20160058980A - Portable storage media consisting instruction manual multimedia for home appliances - Google Patents

Abstract

The present invention relates to a portable storage medium technology which can realize and provide an instruction manual with respect to a variety of home appliances by content that a user can easily understand and find, and simultaneously realize an advertisement effect. The portable storage medium comprises: a home appliance content storage unit configured to store execution content and advertisement information content; a control unit; and an interface unit configured to transmit composite content information to an external terminal.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a portable storage medium,

The present invention relates to a portable storage medium technology capable of implementing user's manuals for various household appliances by providing contents that are easy for users to understand and easy to browse and can provide advertisement effect at the same time.

The kinds of household appliances are provided in many kinds of diversified and varied functions in accordance with the needs of customers.

That is, the functions provided by one household appliance are not limited to a single function, but have a function that is not recognized by the user, and manipulation and use thereof often include a very complicated usage method.

Here, customers purchasing the majority of household appliances use a text-type instruction manual exemplified in Fig. 1, which is full of technical terms, because it operates without reading after purchasing a household appliance, Costs are rising enormously.

In particular, home appliances are susceptible to heat, which can affect initial product installation and heat dissipation, which can lead to product life span and cause a residual product. However, users do not have an accurate understanding of this, There is a problem that the various services provided by the product are not utilized properly.

In addition, there are many factors that give stress to major parts of household appliances. Increasing influence of button operation or function setting on the life span and causes of failure of home appliances in the use of home appliances with increasing electronic functions, Is becoming more and more important.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a portable storage medium in which a variety of moving pictures or still image contents, By viewing and knowing how to use it through the display medium, it is possible to significantly reduce the A / S ratio due to inoperability, to extend the life cycle of the product, and to reduce the social cost by preventing the residue .

As means for solving the above-mentioned problems, in the embodiment of the present invention, the content category for the usage explanation for each appliance is classified as in the configuration of Fig. 2, and an execution A home appliance contents storage unit 300 for storing content and advertisement information contents, and a list of items of an execution contents file including moving picture information about use descriptions for a plurality of home appliances, A control unit (200) for generating and executing a composite content reproducible by combining information contents, and an interface unit (100) for performing connection with an external terminal and transmitting the composite content information to an external terminal To provide a removable storage medium.

According to the present invention, it is possible to include various moving picture or still image contents for use in various household appliances and handling instructions in a removable portable storage medium so as to view and understand the usage method through various display media, It is effective not only to significantly reduce the A / S ratio due to immaturity, but also to extend the life cycle of the product and to reduce the social cost due to the prevention of the residue.

In addition, since it is recorded in a moving picture format on a very simple removable storage medium and a user's manual of a home appliance is provided, it is possible to easily and repeatedly select a desired portion from among automatically listed portions among a plurality of handling description items, It is possible to provide a specific product and a company image advertisement to a targeted customer through repeated reproduction and viewing, thereby maximizing the advertising effect.

In addition, the advertisement contents combined with the provided execution contents are matched with the subject of the execution contents or the similarity to the products displayed on the screen, and are presented in the form of spot advertisements or the like, thereby maximizing the effect of the advertisement.

Further, since the product of the portable single product can be provided to a specific customer, the provision of the execution contents and the advertisement contents stored in the removable storage medium can be performed in such a manner that the advertisement can be targeted to a target customer Therefore, it is possible to maximize the publicity effect by providing it to a core or prospective customer who is not an unspecified majority.

1 is an illustration of an instruction manual of a conventional household electric appliance.
FIGS. 2 to 4 are block diagrams of main components according to an embodiment of the present invention.
5 to 7 are exemplary diagrams illustrating an action state of execution contents according to an embodiment of the present invention.

Hereinafter, the configuration and operation according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following description of the present invention with reference to the accompanying drawings, the same components will be denoted by the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted. The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

2 is a block diagram of a configuration of a removable storage medium (hereinafter, referred to as 'the present invention') storing and providing usage descriptions of various home appliances according to an embodiment of the present invention, And shows a system structure of an external terminal.

As shown in the figure, the present invention includes a home appliance content storage unit 300 for classifying a content category for use description for each appliance and storing executable content and advertisement information content including moving picture information about usage instructions of each appliance, A control unit for extracting a list of items of an execution content file including moving picture information about a use description for each of a plurality of home appliances and generating and executing a compound content reproducible by combining the selected execution contents and the advertisement information contents; (200), and an interface unit (100) for connecting to an external terminal and transmitting the composite content information to an external terminal.

That is, the present invention provides a portable storage device with a moving picture description in which a single consumer electronic product or a plurality of household appliances can be easily understood by a purchaser, and can be used for a computer, a TV, a portable display device, The user can easily select and use only the required description part at a desired place, and the advertisement of the related product related to the household appliance selected by the user or the part of the household appliance is interlocked and maximized.

The portable storage medium according to the present invention refers to a device including various memory devices that can be carried, and it can be used not only in a variety of commercial CD structures, but also as an SSD solid state drive, a USB Universal Serial Bus Quot;) " refers to a removable storage medium that can execute internal contents by being coupled to external equipment such as a hard disk. Hereinafter, the present invention will be described with reference to an embodiment implemented by applying a USB Universal Serial Bus (USB). Particularly, it is preferable that the portable storage medium of the present invention includes an interface unit 100 that can execute an executable file in combination with an external terminal device and can be coupled to an external terminal.

The control unit 200 extracts a list of items of an execution content file including moving picture information about usage explanations of a plurality of household appliances and displays the combined contents which can be reproduced by combining the selected execution contents and the advertisement information contents Creating, and executing a program. Specifically, the control unit 200 includes a household appliance listing unit 200A for listing usage description categories classified by household appliances, so that the user can select a desired image from the usage descriptions for the household appliances. In this case, the content listing unit 210 forms an item list of the execution content file including the moving picture information about the usage description of the household appliance selected by the appliance listing unit 200A, And a selected content extracting unit 220 for extracting the selected execution content from the execution content files provided in the content listing unit after providing the information. The categories listed in the content listing unit 210 are classified into categories for the household appliances (for example, classification and selection for products such as TVs, computers, refrigerators, air conditioners, etc.) , Operation method, and the like) are listed in the video file in detail, and the user can select all the video files or select some of them to watch.

In addition, the controller 200 may include an executable file generator 230 to insert the advertisement content into the execution content selected by the selected content extractor 220 and combine the advertisement content to generate executable composite contents.

That is, the function of the executable file generating unit 230 may be such that, when selecting a desired execution content for a usage description of a home appliance product provided in a small category after selecting an item of a home appliance product to be viewed by the user, The selected content is extracted by the selected content extracting unit 220 and the extracted execution content is combined with the advertisement content as an execution file to be displayed in the execution file forming unit 230. [ That is, the advertisement content storage unit 320 combines advertisement content stored in the advertisement content storage unit 320 with a plurality of selected execution contents to generate a combined content (hereinafter, referred to as 'composite content'). In this case, the advertisement contents may be combined before execution of the execution contents, or at the middle or at the end of the execution contents, so that they can be executed.

The home appliance content storage unit 300 for providing the advertisement contents for implementing the complex contents includes at least one execution content among the handling videos or still images for each home appliance use for each home appliances category A usage description content storage unit 310 for a home appliance to be stored, and an advertisement content storage unit 320 for storing advertisement content inserted in the execution content file. Of course, in this case, a translation information storage unit 330 for storing translation contents matched to the execution contents file for a plurality of household appliances, an AS information storage unit 330 for storing information on the AS place, the AS price, the AS period, (340). ≪ / RTI >

The household appliance content storage unit 300 according to the present invention may be classified into categories according to categories of household appliances such as a refrigerator, a computer, a TV, an air conditioner, and the like, which are stored in the removable storage medium, Video, still images, and the like, and also stores various advertisement information to be combined with the execution contents and a sub advertisement related to a related product displayed in the execution contents.

Although not shown, the portable storage medium of the present invention comprises a NAND or NOR memory having a predetermined capacity and a flash memory for storing arbitrary information, It can be done with some space or with a separate memory structure.

The execution content stored in the usage description content storage unit 310 may include a moving picture related to a configuration requiring various operations of the corresponding household appliances to be classified, a moving picture related to a general usage description, Diagnosis method and the like can be arbitrarily selected and stored as a target of various customers.

This enables a portable product to be provided to a specific customer, so that the provision of execution contents and advertisement contents stored on a removable storage medium can be advertised to a target customer that matches or is similar to the user's interest And to provide the information to a core or prospective customer who is not an unspecified number, thereby bringing about a publicity effect.

The advertisement content storage unit 320 may store various advertisement contents. The advertisement content storage unit 320 may include a general advertisement content provided from an external client requesting an advertisement and a sub advertisement content that is an advertisement for a target product related to the execution content Can be stored. The general advertisement contents include general advertisements (moving pictures, still pictures, texts, images, etc.) to be implemented in a structure to be inserted into the above-mentioned execution contents irrespective of genres such as household appliances, automobiles, finance, education, sports, fashion, .

In addition, the sub advertisement contents may be formed of advertisements for a variety of equipment such as polarized glasses or stereos capable of viewing VOD in 3D, if the description of using the VOD of the execution contents, such as TV, is displayed.

The translation information storage unit 330 includes a foreign language translation voice or text (caption) about a voice or text exposed when the execution contents are executed. The translation information storage unit 330 may be used for marketing customers such as English, Japanese, Chinese, Arabic, Accordingly, it is possible to combine various types of translated contents with execution contents, thereby enhancing the convenience of use and expanding the advertising effect in terms of language for buyers of consumer electronics products around the world.

3 and 4 are block diagrams for explaining functions of an executable file forming unit 230 that implements contents for a usage description that is combined with the advertisement information of the present invention. Referring to FIGS. 3 and 4, in the case of selecting desired execution contents for the usage explanation of the household electric appliance, after the process of extracting the selected execution contents from the selected contents extraction unit 220, In this case, it is possible to combine DRM (Duplication of Content) with execution contents. In this case, DRM may be combined with the advertisement contents stored in the advertisement contents storage unit 320 of the content storage unit 300. Specifically, the execution file generation unit 210 in the embodiment of the present invention includes a file synthesis unit 231 for inserting and combining the advertisement contents into the extracted execution contents, And a DRM combiner 232 that combines DRM (Digital Rights Management) (hereinafter referred to as DRM).

That is, a copy protection mark may be inserted into content such as a moving picture or a still image including contents of usage instructions for household appliances to prevent illegal copying, or may be displayed using only a dedicated content player. For this, as shown in FIG. 4, the DRM combiner 232 according to the present invention includes DRM information generation 232a for generating DRM information to be combined with the extracted execution content selected as shown in FIG. 2 A DRM information converting unit 232b for converting the DRM information into the same format as the execution content, and a DRM information synthesizing unit 232c for synthesizing the DRM information with the execution content.

The DRM information generating unit 232a may generate information on a content usage method, a restriction condition and an encryption method in use of content, an encryption key, a length of an encryption key, and the like with respect to the execution content.

The DRM information conversion unit 232b converts the DRM information generated by the DRM information generation unit 212a into DRM content having the same format as the execution content. The format of the execution content is configured to be one of still image, moving image, and sound, and the DRM information to be combined therewith can be converted accordingly.

The DRM information composing unit 232c can generate DRM content by synthesizing the DRM information converted into the DRM content having the same format as the execution content into the digital content using the watermarking technique.

The combination of the execution content and the DRM information according to the present invention can be implemented in the following manner. For example, if the execution content according to the present invention is sound content, the DRM information conversion unit 232b synthesizes the DRM content of the sound type with the execution content by the sound watermarking technique. Since the DRM content of the sound type is generated in the form of sound information that is not audible to the human ear, a person can not feel a change in sound even if the DRM content is synthesized, Is extracted through a speech recognition method.

On the other hand, when the execution content is still image content, the DRM information conversion unit 232b synthesizes the still image DRM content with the execution content using the image watermarking technique. Since the still image DRM contents are generated in the form of an image that is not easily seen by the human eye, a person hardly senses a change in the image form even if the DRM contents are synthesized, And is extracted through a video recognition method in a dedicated playback apparatus of execution contents. When the execution content is the moving image content, the DRM information is converted into the still shape as described above, so that the converted still image content is synthesized in the form of image watermarking in each frame of the moving image.

Thus, in the execution content according to the present invention, the DRM information is converted into the same format as the digital content and is synthesized by the watermarking technique. Therefore, when a malicious user tries to delete the DRM information or overwrites the DRM information with the manipulated DRM information, The original content itself may be damaged or the DRM may not be recognized by the execution content-only playback apparatus according to the present invention. Therefore, according to the present invention, it is impossible to delete and manipulate the synthesized DRM information.

In the embodiment of the present invention, it is possible to provide the function of allowing the user to easily confirm and apply the A / S information by providing the information about the A / S of various home appliances in combination with the execution contents for the usage description .

3 and 4, the control unit 200 of the present invention includes an appliance-specific AS information extracting unit 240 for extracting AS information for each type of household appliances, an AS selection unit 240 for re- And an AS signal transmitting unit 250 for transmitting an AS request signal corresponding to the information from the external terminal to the AS vendor server through the interface unit. The AS information extracting unit 240 for each household appliance extracts an AS location, an AS price, an AS period, and an AS cost for an item related to the household appliance provided in the AS information storage unit 340 of the content storage unit 300 And can combine the selected information to form AS request information. The AS signal transmitting unit 250 may further include an AS signal transmitting unit 250 for transmitting an AS request signal corresponding to the selected AS selection information from the external terminal 400 to the AS vendor server through the interface unit 100. [

3, the control unit 200 classifies the advertisement contents of the related goods matched with the contents of the execution contents for the selected household appliances, And a data management unit 230 for determining and assigning the combined position of the translated contents and the execution order of the advertisement contents.

That is, with respect to the execution order of the complex contents according to the present invention, the data management unit 230 instructs the advertisement data to be played in preference to the contents during the movie reproduction, or plays the advertisement data after the reproduction of the execution contents, And determines the combined position of the translated contents to be combined with the execution contents or the combined text or image advertisement in the case of the general advertisement contents. In other words, it is possible to perform a function of including advertisement data in the head, middle, and tail portions of a moving image content file.

In addition, the control unit 200 of the present invention may further include an advertisement content matching unit 270 for matching the sub-advertisement for the related product with the household appliances being executed, in the execution content for the selected appliances , Compares the sub advertisement contents stored in the advertisement information storage unit 320 with the contents of the execution contents, and combines advertisements having a high degree of relevance with related products at a predetermined time or image point.

For example, the advertisement contents matching the contents of the execution contents or matching the subject scenes may be spotted, or the execution contents provided may be classified by time in units of scenes, It is possible to embed the spot advertisement screen so that it can be inserted and driven. This is similar to the indirect advertisement shown when watching a general TV drama, so that a scene matching with an advertisement to be provided to an execution content to be repeatedly viewed or a short spot advertisement at a desired point to be provided is inserted so that the advertisement is not disturbed by the consumer Is more preferable.

In this case, the sub-contents may include a URL address, so that even when the execution contents are being operated, the sub-contents can be interlocked with the external terminal 400 in Fig. 1 and an advertisement service server (including a web server) It is also possible to implement access to sites or information sites. In this case, the external terminal 400 is a device including a display screen such as a computer, a portable display device, a navigation device, and a mobile device having a module for executing and displaying compound contents by being connected to an interface unit of a portable storage medium according to the present invention . In addition, when the external terminal 400 is connected with the removable storage medium, it is preferable that the external terminal 400 is realized to recognize the connection and to start the plug-and-play module according to the connection. Alternatively, it is possible to confirm information stored in the USB memory using a USB agent pop-up screen at the time of a normal USB connection, and to confirm or execute the corresponding composite contents through a click process.

FIG. 5 is a diagram illustrating a case where a group of household appliances is displayed according to the function of the appliance listing unit of the controller according to an embodiment of the present invention, and a selection of one appliance item (TV or air conditioner) As shown in FIG. That is, the appliance listing unit 200A shown in FIG. 1 displays an item listing all the items of the household appliances (P). When the user selects the household appliances of interest, the content listing unit 210 displays, 5, the user can select one or a plurality of contents (Q), and the selected contents to be selected thereafter are extracted The above-described executable file forming unit 230 may be configured as a composite content and executed. Of course, in this case, it is preferable that the execution contents of the selected household appliances be displayed with various information such as the price or cost required when the AS is required, and the contact information of the AS company.

FIG. 6 is a view illustrating an embodiment of a composite content in which the selected content shown in FIG. 5 is combined with a sub advertisement in an executable file forming unit of the present invention, . In this case, as described above, the data management unit of the control unit of the present invention classifies the advertisement contents for the related goods matched with the contents of the execution contents for the selected household appliance, And the execution order of the advertisement contents are determined and assigned to implement the complex contents. In particular, in this case, it is possible to match the sub-advertisement for the related goods with the household appliances being executed in the execution contents for the household appliances selected and executed in the advertisement content matching unit 270 (FIG. 3) The video can be provided for the TV remote control, as well as for the related product advertisement (Bluetooth remote controller, etc.).

In this case, as shown in FIG. 7, when the URL of the corresponding sub advertisement or the linked product information is clicked on a computer or a display device in the provided advertisement image, that is, when the user clicks the Y item in FIG. 6, Can be configured so as to be able to expose the content of a separate sub advertisement having the content of the sub advertisement to the divided screen Z or the overlapped screen in FIG. In this case, if there is information such as a URL address included in the content of the sub advertisement, it may be directly connected to the advertisement server or the web page.

Accordingly, the removable storage medium containing contents for explaining usage instructions of household electric appliances according to the embodiment of the present invention is recorded in the form of a moving picture on a removable storage medium, and a manual of the appliance is provided, The user can repeatedly view a desired portion of the content, and a variety of advertisement contents are combined within the content to be executed, so that a specific product and a corporate image advertisement can be provided to a targeted customer through repeated reproduction and viewing, It becomes possible to maximize it.

The term " part " used in this embodiment of the removable storage medium according to the present invention means a hardware component such as software or an FPGA or an ASIC, and the 'part' performs certain roles. However, 'part' is not meant to be limited to software or hardware. &Quot; to " may be configured to reside on an addressable storage medium and may be configured to play one or more processors. Thus, by way of example, 'parts' may refer to components such as software components, object-oriented software components, class components and task components, and processes, functions, , Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and components may be further combined with a smaller number of components and components or further components and components. In addition, the components and components may be implemented to play back one or more CPUs in a device or a secure multimedia card.

In the foregoing detailed description of the present invention, specific examples have been described. However, various modifications are possible within the scope of the present invention. The technical idea of the present invention should not be limited to the embodiments of the present invention but should be determined by the equivalents of the claims and the claims.

100:
200:
200A: Home Appliance Listing
210:
220:
230: executable file forming unit
300: Home appliance contents storage unit
400: external terminal
500: advertisement service server

Claims (10)

A home appliance content storage unit (300) for classifying content categories for use descriptions according to home appliances, storing execution contents and advertisement information contents including moving picture information about usage instructions of each home appliances;
A control unit for extracting a list of items of an execution content file including moving picture information about a usage description for each of a plurality of home appliances and generating and executing a composite content reproducible by combining the selected execution contents and the advertisement information contents 200); And
An interface unit (100) for performing connection with an external terminal and transmitting the composite content information to an external terminal;
The contents of which are incorporated herein by reference.
The method according to claim 1,
The control unit (200)
A household appliance listing part (200A) listing a usage description category classified by the household appliances;
A contents listing unit (210) for forming a list of items of an execution contents file including moving picture information about usage instructions of household appliances selected from the appliance listing unit;
A selected content extracting unit (220) for extracting the selected execution content from the execution content files provided in the content listing unit;
A file generation unit (230) for inserting the advertisement contents into the execution contents selected by the selected contents extraction unit and combining the advertisement contents to generate executable complex contents;
The contents of which are incorporated herein by reference.
The method of claim 2,
The home appliance contents storage unit (300)
A usage description content storage unit (310) for a home appliance product storing at least one execution content of each item of home appliances for each of a plurality of home appliance categories, and a handling video or still image for each item;
An advertisement content storage unit 320 for storing advertisement content inserted in the execution content file;
The contents of which are incorporated herein by reference.
The method according to claim 2 or 3,
The execution file forming unit 230,
A file composer 231 for inserting and combining the advertisement contents into the execution contents;
A DRM combining unit (232) for combining contention prevention information (DRM) with the execution content;
The contents of which are incorporated herein by reference.
The method of claim 4,
The DRM combiner 232 combines
A DRM information generating unit 232a for generating DRM information to be combined with the execution content;
A DRM information conversion unit 232b for converting the DRM information into the same format as the execution content; And
A DRM information composer 232c for composing the execution content and the DRM information;
The contents of which are incorporated herein by reference.
The method of claim 5,
The control unit (200)
An AS information extracting unit 240 for each household, for extracting information on the AS by type of household appliances;
An AS signal transmitting unit 250 for transmitting an AS request signal corresponding to the AS selection information selected from the selected execution contents to an AS vendor server from an external terminal through the interface unit;
Further comprising instructions for use of the appliance.
The method of claim 6,
The control unit (200)
Classifies the advertisement content of the related product matched with the contents of the execution contents for the selected household appliance,
A data management unit 230 for determining and assigning a combined position of advertisement contents or translated contents combined in the execution contents and an execution order of the advertisement contents;
The contents of which are incorporated herein by reference.
The method of claim 7,
An advertisement content matching unit 270 for matching the sub advertisement with respect to the household appliance and the related product in the execution content for the selected appliances;
Further comprising a usage description content of the appliance.
The method of claim 8,
The home appliance contents storage unit (300)
And a translation information storage unit (330) for storing translated contents matched to the execution contents file for a plurality of household appliances.
The method of claim 9,
The home appliance-specific AS information extracting unit 240,
The AS information storage unit 340 is provided in the home appliance content storage unit 300,
The AS location, the AS price, the AS period, and the AS cost for the repair item of the corresponding household appliance,
And a usage description content of the household appliance that combines the selected information to form the AS submission information.

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