KR20160044798A - System for Supporting Pharmaceutical Sales and Method thereof - Google Patents

Abstract

The pharmaceutical sales support system includes a user terminal of a salesperson who is connected to each other through a network and a pharmaceutical sales management server, A visit processing unit for recognizing a wireless device installed at a visit including a hospital, a visit processing unit for activating the recognition data generated in recognition of the wireless device or transmitting the recognition data to the pharmaceutical sales management server, A selection processing unit receiving a first selection signal of a product of a promotional product to be provided to a visit destination on a visited destination page moved through the contact destination information, At least one or more than one A purchase processing unit for recognizing the second selection signal and performing a purchasing process by linking with the server of the sales promotion mall according to the second selection signal and an integrated database for integrally managing the promotional material payment history of the visit record and the purchase processing unit of the top processing unit .

Description

SYSTEM FOR SUPPORTING PHARMACEUTICAL SALES AND METHOD THEREFOR

Embodiments of the present invention relate to pharmaceutical sales support systems and methods.

Pharmaceutical sales refers to sales activities that enable a salesperson to introduce pharmaceuticals to a hospital or physician and provide them with drugs or to use or sell drugs in the hospital or around the hospital.

A salesperson of a pharmaceutical company usually provides a predetermined promotional article to a doctor after completion of a product presentation meeting after visiting a hospital. In addition, the salesperson shall have the evidence of the product description to the physician of the hospital in accordance with the provisions of the relevant laws and regulations. Therefore, most pharmaceutical companies internally store the geographic information system (GIS) location information and use it as evidence for the product description to determine whether the salesperson visits the hospital.

However, there is a problem that the reliability of the geographic information system is low in determining whether or not a specific site is visited, such as a hospital visit, because the measurement location often generates an error of several hundred meters from the actual location.

In particular, since the information providing the promotional article and the position information of the salesperson are treated separately, there is a difficulty in analyzing the association between the information and the respective databases in which the information is stored in order to use them as evidence of the product description.

Thus, in the prior art, there is a demand for a more efficient business method in the pharmaceutical business using the promotional article and a method of obtaining evidence data therefrom.

Korean Registered Patent No. 10-0701594 (Mar. 23, 2007) Korean Registered Patent No. 10-1344498 (Dec. 17, 2013) Korean Registered Patent No. 10-1029303 (Nov. 19, 2010) Korean Patent Registration No. 10-0987137 (2010.10.05)

In one embodiment of the present invention, a pharmaceutical sales support system and method for efficiently supporting pharmaceutical sales using a promotional article or seminar attendance support are provided.

Another embodiment of the present invention is to provide a pharmaceutical sales support system and method that can manage efficient sales activities of a salesperson of a pharmaceutical company while managing the sales activities of the salesperson and effectively acquire evidence of product descriptions.

According to an aspect of the present invention, there is provided a pharmaceutical sales support system including a user terminal of a salesperson and a pharmaceutical sales management server connected to each other via a network, the pharmaceutical sales support system comprising: A visit processing unit for recognizing a wireless device installed at a destination including a hospital; A visitor who is activated in accordance with recognition data generated when recognizing the wireless device or transmits the recognition data to the pharmaceutical sales management server and displays destination information to be activated according to the destination data received from the pharmaceutical sales management server, Exposed portion; A selection processing unit receiving a first selection signal of a product of a product to be provided to the visitor from the visited destination page moved through the visited information; Recognizing at least one second selection signal for progressing the purchase of a specific product in the predetermined promotional material mall moved in accordance with the first selection signal, and associating the server with the server of the sales mall according to the second selection signal, A purchase processing unit for performing the purchase processing; And an integrated database that integrally manages the visit record of the visit processing unit and the promotional material payment details of the purchase processing unit.

The pharmaceutical sales support system according to another aspect of the present invention is a pharmaceutical sales support system including a user terminal of a salesperson and a pharmaceutical sales management server connected to each other via a network, A visit processing unit for recognizing a wireless device which is connected to the network; A visitor who is activated in accordance with recognition data generated when recognizing the wireless device or transmits the recognition data to the pharmaceutical sales management server and displays destination information to be activated according to the destination data received from the pharmaceutical sales management server, Exposed portion; A seminar inquiry unit that provides a list of seminars so that a specific seminar can be viewed; A doctor inquiry unit for inquiring a doctor to invite to the seminar and providing a doctor list so as to be selectable; Transmitting a confirmation request message for inquiring whether the doctor is attending a seminar based on the pre-stored contact or online address of the doctor selected by the pseudo-inquiry unit to the doctor's client terminal and receiving a response message of the confirmation request message from the customer terminal An acknowledgment request message processor; A purchasing processing unit for recognizing at least one selection signal for progressing the purchase of the promotional material in a preset promotional item mall according to the response message and performing a purchasing process by linking with the server of the promotional item mall according to the selection signal; And an integrated database for integrally managing a doctor invitation record for the seminar and a promotional item payment history of the purchase processing unit.

In one embodiment, when the user terminal or the pharmaceutical sales management server recognizes or receives a proposal request for a second visit, which is another visit from the first visit, the visit destination, Based on the calculated distance or travel time, calculates the distance or travel time between the second visit and the first visit of the second visit destination, A recommendation section for recommending a visit.

According to another aspect of the present invention, there is provided a pharmaceutical sales support system including a user terminal of a salesperson and a pharmaceutical sales management server connected to each other via a network, wherein the pharmaceutical sales management server comprises: An integrated management unit for managing the location information of the user terminal and integrating and managing the location information of the user terminal and the details of the sales of the promotional material at the destination; A promotional item history update unit updating the promotional material dispatch database in accordance with the sales promotional item payment history data received from the user terminal; And an integrated database including a visit destination database storing identification information on the wireless device installed at the visit destination and a promotional material payment database storing the promotional item payment history at the user terminal.

In one embodiment, the pharmaceutical sales support system may be implemented so that the pharmaceutical sales management server further includes an authentication unit that compares recognition data in the visit authentication request message received from the wireless device or the user terminal with previously stored reference information and authenticates .

In one embodiment, the pharmaceutical sales support system is configured such that when the pharmaceutical sales management server receives a proposal request message for a second visit, which is another visit from a first visit from a user terminal, Based on the calculated distance or travel time, calculates the distance or travel time between a plurality of second visits included in the visit plan of the present day, And a visit-destination recommending section that recommends a second high-level visit.

A pharmaceutical sales support method according to another aspect of the present invention is a pharmaceutical sales support method performed in a pharmaceutical sales support system including a user terminal of a salesperson and a pharmaceutical sales management server connected to each other through a network, , Recognizes wireless devices installed at a destination including a hospital; Transmitting recognition data recognizing the wireless device to the pharmaceutical sales management server; Displays the destination information on the screen according to the identification information or address information of the destination received from the pharmaceutical sales management server; Recognizes a first selection signal for a promotional product at a destination page of an address selected from the visit destination information and transmits at least one second selection signal for progressing the purchase of the promotional article from a predetermined promotional item mall moved in accordance with the first selection signal And performs a purchasing process through association with the server of the promotional article mall according to the second selection signal; The present invention provides a pre-stored seminar list for inquiry of the seminar related to the visit destination, provides it from a pre-stored doctor list for inquiry of a doctor invited to the seminar, Transmits a confirmation request message inquiring whether or not to attend the seminar to the doctor's client terminal, receives a response message of the confirmation request message from the customer terminal, Recognizing one or more selection signals and performing a purchasing process by linking with the server of the promotional article mall according to the selection signal; At least one of the visit record of the visit processing unit and the invitation record of the pseudo invitation to the seminar, and the promotional material payment details of the purchase processing unit.

In one embodiment, the pharmaceutical sales support method includes the steps of: when a user terminal or a pharmaceutical sales support server recognizes or receives a proposal request for a second visit, which is a visit from a first visit to a visit destination, And calculates a distance between the second visit and the first visit and calculates a travel time required for the second visit, which is higher than the second visit that can be visited at the remaining time of the day and the day, Quot; is recommended. ≪ / RTI >

According to the present invention, it is possible to provide a pharmaceutical sales support system and method capable of efficiently supporting pharmaceutical sales using promotional materials and seminar attendance support.

Further, according to the present invention, it is possible to provide a pharmaceutical sales support system and method for managing the sales activities of a salesperson while effectively supporting the sales activities of the salesperson of the pharmaceutical company and effectively securing the evidence of the product description.

That is, according to the present invention, the salesperson can be stored and managed in association with the salesperson's visit database (DB) and the promotional material payment DB by providing the promotional product in connection with the sales promotion mall (Mall) It is possible to provide a pharmaceutical sales support system and method that can support and manage efficient pharmaceutical sales by recommending the next place of visit based on the importance relative to the remaining time during the day after explanation.

1 is a block diagram of a pharmaceutical sales support system according to an embodiment of the present invention;
FIG. 2 is a schematic block diagram of a user terminal of the salesperson of FIG. 1
FIG. 3 is a flow chart of the pharmaceutical sales support method of the system of FIG.
Fig. 4 is an exemplary diagram of a screen of a doctor's client terminal of Fig. 1
5 to 8 illustrate examples of various operation screens of the user terminal of FIG. 1. FIG.
9 is a schematic block diagram of a user terminal according to another embodiment of the present invention.
FIG. 10 is a flow chart of a pharmaceutical sales support method of the system of FIG.
FIGS. 11 to 13 illustrate examples of various operation screens of the user terminal of FIG.
14 is a schematic block diagram of a pharmaceutical sales management server of a pharmaceutical sales support system according to another embodiment of the present invention

Hereinafter, preferred embodiments will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions are not described in detail to avoid unnecessarily obscuring the subject matter of the present invention. In order to clearly explain the present invention in the drawings, parts not related to the description are omitted, and similar parts are denoted by similar reference numerals throughout the specification.

1 is a block diagram of a pharmaceutical sales support system according to an embodiment of the present invention.

1, the pharmaceutical sales support system according to the present embodiment includes a user terminal 10, a pharmaceutical sales management server 20, first and second visitors 30 connected to each other via a network 2 A wireless device 40 to be installed, and a customer terminal 50 of a visit destination (hospital or the like).

The network 2 includes a wireless, wired or wired or wireless communication network. For example, the network 2 may include a local area network, a broadband network, the Internet, a satellite network, and any other applicable network.

The user terminal 10 refers to a mobile terminal that communicates under a first communication protocol with the wireless device 40 and communicates with the pharmaceutical sales management server 20 using a second communication protocol, And has a function of confirming that it is in a specific position. To this end, the user terminal 10 may be a means for recognizing the wireless device 20, such as a Bluetooth device, a radio frequency identification (RFID) reader, a sound wave receiver, etc. recognizing a Bluetooth (BLE) It can be implemented with one or more devices.

The user terminal 10 may be any mobile terminal capable of wireless communication with the wireless device 40 regardless of its screen or function and having a processor and memory capable of implementing the pharmaceutical sales support method described below It is possible.

In the present embodiment, the user terminal 10 can be implemented as a so-called smart phone with various functions and excellent performance. In this case, the user terminal 10 can perform various functions through a library built in the terminal as a salesperson on the web or mobile web, and can perform convenient operations such as customer management, call sales, management of a mall of a promotional article, .

The functions of the user terminal 10 having the smart function described above are summarized in Table 1 below.

 In addition, the user terminal 10 can access the server of the pharmaceutical company as a manager on the web or mobile web, register common information for each company through a library installed therein, inquire the progress of each customer through a predetermined program, Or to register a poll or feedback, or register a seminar by company or visit.

The main functions of the user interface of the user terminal 10 having the smart function described above are shown in Table 2 below.

In addition, the user terminal 10 may display seminar information, promotional coupon information, survey information, some consulting information, and product information on a library integrated with an operating company or a pharmaceutical company on a web or mobile web, Shared. ≪ / RTI >

That is, the pharmaceutical sales management server may include a user interface provided to the customer terminal when the customer terminal of the hospital doctor managed by the sales employee accesses the pharmaceutical sales management server. In this case, if the functions applicable to the user interface are exemplified Table 3 shows the results. Table 3 illustrates the main functions of the user interface provided to the customer terminal.

The place of visit (30) refers to a company or hospital of a customer who is engaged in pharmaceutical sales by a pharmaceutical company salesperson. At least one or more wireless devices 40 are installed in the visited place 30.

The wireless device 40 basically refers to a device recognized by the user terminal 10, but is not limited thereto. The wireless device 40 may be implemented as a Bluetooth (BLE) dongle, a radio frequency identification (RFID) tag, a sound generator, or the like. In that case, the wireless device 40 may be installed on the entrance or lobby of the destination 30 or at a specific location, and may be recognized by the nearby user terminal 10 and used as a basis for the user terminal 10 visiting the location . For example, when recognizing the wireless device 40, the user terminal 10 may transmit the recognition information to the pharmaceutical sales management server 20 to record and store accurate position information and its time. According to this configuration, since the positional correction for the user terminal 10 is very accurate, there is no need to perform separate positional correction, and there is an advantage that the reliability of the positional information is very high.

The customer terminal 50 refers to a terminal used by a doctor or the like as a customer belonging to a visit destination 30 such as a hospital. The customer terminal 50 may be a customer-only terminal or a customer-owned terminal. For example, the customer terminal 50 may be a physician's mobile terminal. In connection with the customer terminal 50, the wireless device 40 records the visit information of the customer terminal 40, and records the visit record or position information of the customer terminal in accordance with the agreement with the hospital or the pharmaceutical sales policy. (20). ≪ / RTI > In this case, when providing the promotional material, there is an advantage that the record of storing both the position of the salesperson and the position of the doctor can be used as additional evidence that the salesperson and the doctor were in the same place at the same time.

According to the present embodiment, when a salesperson of a pharmaceutical company visits a hospital to complete a product briefing session and then pays a predetermined promotional article to a doctor, the salesperson performs the product description to the doctor of the hospital, Can be used. In the past, when the pharmaceutical company internally stored the GIS information of the salesperson and provided it as a basis, since the sales information database of the sales person's database and the sales information database storing the information providing the sales promotional materials are separate databases, It is difficult to use the GIS location information as the basis for the database. However, in this embodiment, since the salesperson visits the hospital immediately after confirming the visit to the hospital, the salesperson can provide the sales promotion product in association with the sales promotion mall, and the sales DB of the salesperson and the sales promotion DB can be linked or integrated. This is an advantage in that the evidence can be easily obtained.

That is, according to the present embodiment, information on sales visits to hospitals as well as information on all sales activities (other than the product briefing session) performed by the salesperson and the pharmaceutical company are integrated and linked to the sales promotion mall, Etc.), it is possible to store and manage all sales activity information DB and promotional item payment DB in association with each other, thereby using the visit location information included in the sales activity information DB as a reliable basis for the product description and the like have.

According to this embodiment, in the case of a mall providing a promotional article, when providing a sales promotional article to a salesperson or a pharmaceutical company, it restricts the access to the product so that it is paid only within the regulations set by the related laws such as the medical law, There is an advantage that a violation of the regulation by mistake can be prevented in advance.

Figure 2 is a schematic block diagram of a user terminal of the salesperson of Figure 1;

2, the user terminal 10 includes a visit processing unit 11, a visit destination exposure unit 12, a selection processing unit 13, a purchase processing unit 14, An information sending unit 15 and a business recording unit 16, and can transmit and receive signals and data to and from the pharmaceutical sales management server through a network.

That is, in the user terminal 10, the visit processing unit 11 recognizes that the user terminal of the salesperson is at the destination using the wireless device installed at the destination including the hospital, and records the recognized location information or location confirmation information , And may be implemented to confirm that the user terminal is at the visited location by transmitting a default setting message provided from the wireless device to the user terminal to the pharmaceutical sales management server. The information on the wireless device in the visit processing unit 11 may be processed to record the location information of the user terminal 10 to a place where the wireless device is installed through matching with the hospital database previously stored in the pharmaceutical sales management server, But is not limited to.

For example, according to the embodiment, the visit processing unit 11 may be configured to transmit information (identification information) of the user terminal or the sales employee to the wireless device. In this case, the wireless device may be operable to transmit identification information received from the user terminal to the pharmaceutical sales management server so as to authenticate the visit of the user terminal to the specific destination in the server. In this case, the wireless device may have a network function such as a wireless LAN or a wired LAN, or may be implemented to be connected to a computer terminal (having a network function) of the hospital to directly communicate with the pharmaceutical sales management server.

The destination-of-view-exposing unit 12 receives the information of the destination of the user terminal 10 (the destination of the user terminal 10) according to the identification information or the address information of the destination included in at least one of the information received from the wireless device, the location information of the user terminal, A display unit for displaying the visitor information on the screen or a component for performing functions corresponding to these means.

The selection processing unit 13 may be means for recognizing a first selection signal for a specific item among items selected from a product including a promotional article on a visit destination page of the address selected from the visitor destination information or a component performing a function corresponding to this means .

The purchase processing unit 14 recognizes at least one second selection signal for progressing the purchase of the promotional material on the predetermined mall of the promotional material on the web moved in accordance with the first selection signal and, in accordance with the second selection signal, Or may be a component that performs a function corresponding to the means.

The promotional article information sending unit 15 sends the promotional article reception request message for the promotional article decided to be purchased through the purchase processing unit 14 to the customer terminal of the preset recipient (doctor or the like) of the visit destination or performs a function corresponding to the means . ≪ / RTI >

The sales log unit 16 is a means for storing the payment details of the promotional article on a self storage medium or a storage medium on the web when a response message or response signal to the promotion receipt request message is received from the customer terminal of the preset recipient, And may be a component that performs a corresponding function.

Each of the visit processing unit 11, the destination exposure unit 12, the selection processing unit 13, the purchase processing unit 14, the sales promotion information sending unit 15 and the business record unit 16 is a program And may be implemented as a part of a processor connected to the stored memory and executing the program. The processor includes a microprocessor, and the processor may have a structure connected to a communication device, an input / output device, and the like.

3 is a flowchart of a pharmaceutical sales support method of the system of FIG.

Referring to FIG. 3, when a salesperson carries a user terminal and visits a visit site, for example, a hospital, the user terminal recognizes a proximity wireless device installed in the hospital (S31).

Next, the user terminal transmits recognition data including information on the recognized wireless device (identification information, etc.) to the pharmaceutical sales management server. The pharmaceutical sales management server authenticates the hospital visit of the user terminal based on the recognition data received from the user terminal (S32).

On the other hand, in another embodiment, the wireless device may be implemented to recognize the user terminal. In this case, the wireless device may be configured to transmit recognition data including information (identification information and the like) about the recognized user terminal to the user terminal or the pharmaceutical sales management server. In another embodiment, after the user terminal recognizes the wireless device through the recognition data, the identification information of the user terminal or the sales employee is transmitted to the wireless device, and when the wireless device and the pharmaceutical sales management server are interlocked, The server can be configured to acquire the identification information of the user terminal (see S151 to S153 in Fig. 15A).

Next, when the hospital visit is authenticated by the pharmaceutical sales management server, the user terminal moves to the information page of the hospital on the web or mobile web and outputs the hospital information page to the screen (S33).

Next, the user terminal outputs information on the doctor belonging to the selected doctor in the hospital information page according to the input signal of the salesperson (S34).

Next, the user terminal outputs the product information to be provided to the doctor of the hospital, and selects a specific product according to the input signal of the salesperson (S35). Here, the product may correspond to the product type or the product group for moving the promotional product mall.

Next, when the product is selected, the user terminal moves to the corresponding promotional article according to the product selection and performs a series of purchasing process for product selection (S36). At this time, it is preferable that the user terminal is implemented so that a salesperson can conveniently select a product and perform a purchasing process in a graphical interface or interactive manner in cooperation with a server of a sales promotion mall. Here, the type and price of the promotional article may be restricted according to the preset rules in the sales promotion mall. For example, the server of the promotional article mall may be implemented such that only a promotional article of 10,000 won or less at the time of visiting is displayed on the user terminal or only the promotional article is activated or selected.

Next, the user terminal can determine whether the payment condition for each product is satisfied (S37). Here, the payment condition may include receiving an acceptance (OK) response message for the promotional item acceptance request message transmitted from the user terminal to the customer terminal.

When the merchandise payment condition is satisfied, the user terminal can be implemented to send the promotional article to the customer terminal or the goods destination of the customer, but is not limited thereto (S38).

Next, the user terminal records the details of the promotional material provided to the client (doctor, etc.), and transmits the details of the sales promotion to the physician belonging to the hospital to the pharmaceutical sales management server according to the setting (S39).

4 is an exemplary view of a screen of a doctor's client terminal of FIG.

Referring to FIG. 4, in the pharmaceutical sales support system according to the present embodiment, the coupon transmitted from the user terminal may be displayed on the screen 51 of the doctor's customer terminal 50. This coupon is a type of promotional article provided by a salesperson after describing the pharmaceutical product to the doctor. According to the implementation, the coupon includes at least two buttons 52, 53 that the doctor can approve or reject the promotion article Can be displayed.

In the present embodiment, the coupon is displayed so as to have the company name of the company providing the coupon or the " district restriction " as the name of the pharmaceutical product of the company, the predetermined "coupon number 11001-00011" , But the present invention is not limited to this, and further information such as the contents of the commodity and the place of purchase of the commodity may be further included.

In the present embodiment, the coupon as the promotional article is transmitted from the user terminal to the client terminal. However, the present invention is not limited to such a configuration, and the pharmaceutical sales management server linked with the user terminal may transmit a message including the coupon to the client terminal . ≪ / RTI > In addition, in the above-described case, the user terminal or the pharmaceutical sales management server may be configured to transmit a predetermined message to the client terminal in cooperation with the text message service server or the multimedia message service server on the communication network.

5 to 8 are views illustrating various operation screens of the user terminal of FIG.

5, the user terminal 10 owned by Gil-dong Hong, a sales team leader of a specific pharmaceutical company, has today's call history, call history, sales visit know- outputting a screen 111 in which items having respective links (hyperlinks, etc.) are arranged so as to access the database for the advertisement, the news, the news, the news, the announcement, the promotional mall, the seminar, can do.

6, the user terminal 10 includes a screen 112 on which items having respective links are arranged so as to access information on the gynecologists A to G, Can be output.

7, the user terminal 10 can access the database of the sales history (call history), business visit know-how, promotion history, feedback, and order details It is possible to output the screen 113 in which the items having the respective links are arranged.

8, the user terminal 10 can output a detailed screen 114 of a promotional history on which a payment term field, a hospital name field, an inquiry button, a data table, a total amount display, and the like are displayed.

According to the above-described embodiment, when visiting a hospital of a salesperson, it is possible to automatically confirm the visit of a salesperson's visit (hospital or the like) and to transmit the information of the hospital directly to the user terminal of the salesperson. In addition, the salesperson confirms the basic information about the hospital, the past visit information, the tip (tip) informed by the head office (pharmaceutical company), the memorized note by the salesperson himself, You can perform detailed guidance on the products of the pharmaceutical companies.

In addition, a promotional item that can be provided to a doctor after a detailed description can be easily selected through an online promotional article mall linked to the user terminal. At this time, the sales promotion mall associated with the user terminal can be implemented to confirm the sales activity information (visit details, seminars, etc.) of the pharmaceutical company and to selectively provide the sales promotions that the salesperson can provide to the doctor in accordance with the activity information .

In addition, the details of the payment of the promotional material provided to the doctor can be stored in the server receiving the data of the user terminal or the user terminal, and by integrating the details of the sales promotion of the promotional material together with the hospital visit record of the user terminal into a single database, There is an advantage that it can be secured easily.

9 is a schematic block diagram of a user terminal according to another embodiment of the present invention.

9, the user terminal 10 includes a purchase processing unit 14, a promotional article information sending unit 15, a business record unit 16, a seminar inquiry unit 17 A pseudo inquiry unit 18, an acknowledgment request message processing unit 19, and a visit destination recommendation unit 19a. The user terminal 10 is connected to the pharmaceutical sales management server via the network.

In this embodiment, the purchase processing unit 14, the promotional article information sending unit 15, and the business record unit 16 are substantially the same as the corresponding components of the user terminal described above with reference to Fig.

In the user terminal 10, the seminar inquiry unit 17 inquires a seminar related to a visit destination including a hospital from a pre-stored seminar list. At least one seminar of the seminar list can be displayed on the touch panel of the user terminal 10 and selected according to the salesperson's selection signal.

The pseudo-inquiry unit (18) inquires of the pseudo-list for invitation to the seminar selected by the seminar inquiry unit (17). At least one doctor of the doctor list may be selected according to a salesperson's selection signal input to the input / output device of the user terminal 10. [

The confirmation request message processing unit 19 transmits to the doctor's client terminal a confirmation request message inquiring whether the doctor's seminar attendance is based on the pre-stored contact information or the online address of the doctor selected by the pseudo-inquiry unit 18, Means for receiving a response message of a message or a component for performing a function corresponding to such means. The confirmation request message processing unit 19 may be configured to operate in an interactive manner with the salesperson in the user terminal 10 to send a message to the customer terminal through wireless communication in order to send the confirmation request message.

Based on the current visit destination, the current time, and the pre-set priorities of today's visit destinations, the visit destination recommendation section 19a recommends a second visit destination that is most suitable to visit among the remaining days of today .

That is, when the user's request, that is, the proposal request message / signal for the second visit, which is the other visit, is received from the first visit as the current visit destination, the visit destination recommending section 19a Based on the calculated distance or the travel time, calculates the distance or travel time between the first visited place and the second visited place included in the present day visiting plan, It can be implemented to recommend the second visitor having the highest priority among the visitors.

Needless to say, the above-mentioned visit destination recommendation unit 19a may be included in the user terminal described above with reference to FIG.

FIG. 10 is a flowchart of a pharmaceutical sales support method of the system of FIG. 9;

Referring to FIG. 10, the pharmaceutical sales support method according to the present embodiment allows a salesperson to inquire a seminar by outputting a list of seminars on a screen (S101), and in response to a salesperson's seminar selection, And a step S102 of outputting a doctor list to be invited to the salesperson so that the salesperson can select at least one invitation doctor.

Next, the user terminal requests confirmation of whether or not the seminar is to be attended to the doctor's client terminal by using a pre-stored doctor's contact (telephone number, online address, etc.) as an operation according to an input signal of a salesperson or as a specified operation of a predetermined program Message, and receives a response message to the confirmation request message from the customer terminal (S103).

Next, when the invitation doctor's participation confirmation is received, the user terminal moves to the sales mall (or simply "simply called a promotional mall) on the web to display the goods of the sales mall on the screen, (S104).

Next, the user terminal proceeds with the purchasing process in accordance with the interaction with the salesperson in connection with the server providing the page of the sales promotion mall or the server processing the purchase transaction in cooperation with the server. When the purchasing process is completed, the user terminal can be configured to check whether the doctor satisfies the payment condition for each product or not (S105).

Here, the physician's feedback can be made by generating a specific input signal by clicking a button on the doctor's feedback confirmation screen for asking for a payment condition for each product when a doctor's decision to attend the seminar is delivered to the salesperson have. Further, the doctor's feedback can be implemented by receiving the response message received according to the approval (or rejection) of the doctor, transmitted to the doctor's client terminal together with the product information according to the implementation or situation.

Next, the user terminal transmits the product, that is, the promotional article, which has completed the purchase process according to the doctor's feedback, to the doctor's client terminal (S106).

Next, the user terminal may record the details of the promotional materials paid to the doctors of the hospitals in its own storage means, or may transmit the promotional material payment history data to the pharmaceutical sales management server and store them in the server side. In addition, the details of the promotional article stored in the user terminal may be transmitted to the server side intermittently or periodically in accordance with the preset data upload setting (S107).

The above-mentioned promotional article may be coupon, commodity exchange ticket or the like, but is not limited thereto.

11 to 13 are views illustrating various operation screens of the user terminal of FIG.

Referring to FIG. 11, the user terminal 10 according to the present embodiment may output a screen 115 on which a progress list, an invitation list, a corresponding year display, and a seminar list table of a seminar are displayed.

12, the user terminal 10 includes a hospital list including hospitals A through L and a screen 116 displaying a doctor list of a specific hospital, for example, a hospital A Can be output. Here, the doctor list may include, for example, Yi Sun, Kim Yusin, Jung Chang, Ejim Moon, Kwon Yul, Choi Young, Choi Woo Sun and others.

In addition, the user terminal 10 may be provided with detailed information of a specific seminar, for example, a seminar topic of "characteristics of a type 2 diabetic patient according to presence or absence of fatty liver" and the names of doctors attending the seminar (Lee, Jeong Nam, , And the like), and a screen 117 for outputting the video content and the question content of the seminar.

14 is a schematic block diagram of a pharmaceutical sales management server of a pharmaceutical sales support system according to another embodiment of the present invention.

14, in the pharmaceutical sales support system according to the present embodiment, the pharmaceutical sales management server 20 includes an integrated management unit 21, a communication unit 22, an authentication unit 23, a promotional item history update unit 24 ), An integrated database 25, and a visit destination recommendation section 26.

That is, the pharmaceutical sales support server 20 according to the present embodiment is connected to the user terminal of the salesperson through a network. In addition, the pharmaceutical sales support server 20 may be configured to transmit and receive signals and data to and from a wireless device installed at a visit destination (hospital, etc.) visited by a salesperson.

In the pharmaceutical sales management server 20, the integrated management unit 21 manages the location information of the user terminal based on the wireless device at the destination including the hospital, and manages the location information of the user terminal and the details of the sales of the promotional material at the destination.

The communication unit 22 is a component that is responsible for communication between the user terminal and the wireless device. The communication unit 22 can connect the pharmaceutical sales management server 20 and the external server or other client devices through a wired, wireless or wired / have.

The authentication unit 23 compares the visit record of the visit in the visit authentication request message received from the wireless terminal with the visit recognition request message received from the wireless device or the user terminal communicating with the wireless device with the previously stored reference information, Or to certify that it has done so. According to the implementation, the authentication unit 23 can be used to authenticate the server access of the user terminal.

The promotional article breakdown updating unit 24 updates the promotional article payout database in accordance with the promotional item payment history data received from the user terminal.

The integrated database 25 includes a visit destination database (DB) 251 that stores information (identification information and the like) about the wireless device installed at the visit destination and a promotional article payment DB 257 that stores the promotional article payment details of the user terminal . The integrated DB 25 includes a visit destination information DB 252 for storing information such as a location of a visit destination, a telephone number, and members, a visit destination page DB 253 for storing a promotional article related web page about a visit destination, A seminar DB 256 for storing a seminar list for inviting a doctor as a part of promotions and seminar information, and the like, and the like. .

Such an integrated database may be included substantially equally to the user terminal of FIG. 2 or FIG.

When the pharmaceutical sales management server 26 receives the proposal request message for the second visit destination from the first terminal, which is the destination of the visit, from the user terminal, And calculates the distance or travel time between the plurality of second visited sites and calculates the second visited site having the highest priority among the second visited sites in the remaining time of today's day and time based on the calculated distance or travel time To a user terminal, or a component that performs a function corresponding to this means.

The recommendation message of the visit destination recommending section 26 may be transmitted to the user terminal in the form of a short message, a multimedia message or a push message, or may be interlocked with an application, which is a predetermined program executed in the user terminal, On the screen of a Web (Web) access program.

According to the embodiment described above, it is possible to store and manage the salesman's visit DB and the promotional article payment DB in association with each other, by providing the sales promoter in real time in connection with the sales promotion mall (Mall) , It is possible to effectively recommend the next visit destination after the end of the product briefing session based on the importance relative to the remaining time during the day.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It will be understood that various combinations and permutations and applications not illustrated in the embodiments are possible. Therefore, it should be understood that the technical contents related to the modification and application that can be easily derived from the embodiments of the present invention are included in the present invention.

10: User terminal
20: pharmaceutical sales management server
40: Wireless device
50: Customer terminal

Claims (8)

A pharmaceutical sales support system comprising a user terminal of a salesperson and a pharmaceutical sales management server connected to each other via a network,
A visit processing unit for recognizing a wireless device installed at a destination including a hospital;
A visitor who is activated in accordance with recognition data generated when recognizing the wireless device or transmits the recognition data to the pharmaceutical sales management server and displays destination information to be activated according to the destination data received from the pharmaceutical sales management server, Exposed portion;
A selection processing unit receiving a first selection signal of a product of a product to be provided to the visitor from the visited destination page moved through the visited information;
Recognizing at least one second selection signal for progressing the purchase of a specific product in the predetermined promotional material mall moved in accordance with the first selection signal, and associating the server with the server of the sales mall according to the second selection signal, A purchase processing unit for performing the purchase processing; And
An integrated database for integrally managing the visit record of the visit processing section and the promotional article payment history of the purchase processing section;
The pharmaceutical sales support system. A pharmaceutical sales support system comprising a user terminal of a salesperson and a pharmaceutical sales management server connected to each other via a network,
A visit processing unit for recognizing a wireless device installed at a destination including a hospital;
A visitor who is activated in accordance with recognition data generated when recognizing the wireless device or transmits the recognition data to the pharmaceutical sales management server and displays destination information to be activated according to the destination data received from the pharmaceutical sales management server, Exposed portion;
A seminar inquiry unit that provides a list of seminars so that a specific seminar can be viewed;
A doctor inquiry unit for inquiring a doctor to invite to the seminar and providing a doctor list so as to be selectable;
Transmitting a confirmation request message for inquiring whether the doctor is attending a seminar based on the pre-stored contact or online address of the doctor selected by the pseudo-inquiry unit to the doctor's client terminal and receiving a response message of the confirmation request message from the customer terminal An acknowledgment request message processor;
A purchasing processing unit for recognizing at least one selection signal for progressing the purchase of the promotional material in a preset promotional item mall according to the response message and performing a purchasing process by linking with the server of the promotional item mall according to the selection signal; And
An integrated database for integrally managing a doctor invitation record for the seminar and a promotional item payment history of the purchase processing unit;
The pharmaceutical sales support system. The method according to claim 1 or 2,
When a proposal request for the second visit, which is the other visit, is recognized from the first visit, which is the visit destination, the distance or travel time between a plurality of second visits and the first visit included in today's visit plan is calculated, Further comprising a visit recommendation unit for recommending a second visit having a higher priority than a second visitable site that can be visited in the remaining time of the day and the day based on the distance or the travel time. 1. A pharmaceutical sales support system comprising a user terminal of a salesperson and a pharmaceutical sales management server connected to each other via a network,
The pharmaceutical sales management server includes:
An integrated management unit for managing location information of a user terminal based on a wireless device of a visit including a hospital and managing the location information of the user terminal and the details of the sales of the promotional material at the visit;
A promotional item history update unit updating the promotional material dispatch database in accordance with the sales promotional item payment history data received from the user terminal; And
An integrated database including a visit destination database storing identification information on a wireless device installed at the visit destination and a promotional material payment database storing a promotional article payment history of the user terminal;
The pharmaceutical sales support system. The method of claim 4,
Further comprising an authentication unit for comparing the recognition data in the visit authentication request message received from the wireless device or the user terminal with previously stored reference information to authenticate visitation of the salesperson by the visit. The method of claim 4,
When receiving a proposal request message for a second visit, which is another visit from the first visit, the distance between the first visit at which the user terminal is located and a plurality of second visits included in today's visit plan, And a visit destination recommending unit for recommending a second visit having the highest priority among the second visitable sites available for the remaining time of the day and the day based on the calculated distance and travel time, system. A pharmaceutical sales support method performed in a pharmaceutical sales support system including a user terminal of a salesperson and a pharmaceutical sales management server connected to each other via a network,
The user terminal recognizes a wireless device installed at a destination including a hospital; Transmitting recognition data recognizing the wireless device to the pharmaceutical sales management server; Displays the destination information on the screen according to the identification information or address information of the destination received from the pharmaceutical sales management server,
Recognizes a first selection signal for a promotional product at a destination page of an address selected from the visit destination information and transmits at least one second selection signal for progressing the purchase of the promotional article from a predetermined promotional item mall moved in accordance with the first selection signal And performs a purchasing process through association with the server of the promotional article mall according to the second selection signal; The present invention provides a pre-stored seminar list for inquiry of the seminar related to the visit destination, provides it from a pre-stored doctor list for inquiry of a doctor invited to the seminar, Transmits a confirmation request message inquiring whether or not to attend the seminar to the doctor's client terminal, receives a response message of the confirmation request message from the customer terminal, Recognizes one or more selection signals and performs a purchasing process by linking with the server of the promotional article mall according to the selection signal,
Wherein the management information management unit manages at least any one of the visit record of the visit processing unit and the invitation record for the seminar and the promotional material payment record of the purchase processing unit. The method of claim 7,
When the user terminal or the pharmaceutical sales support server recognizes or receives a proposal request for a second visit, which is another visit from the first visit destination, to the second visit destination, The method further includes recommending a second destination having a higher priority than the second visitable site at a remaining time of the day and the day based on the calculated distance or travel time, How to support pharmaceutical sales.

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