KR102665035B1 - Apparatus for Providing Professional Sales Marketing Service - Google Patents

Abstract

The present invention relates to a professional sales marketing service device. The professional sales marketing service device according to an embodiment of the present invention is a service device for the sales of a main dealer engaged in product sales activities and a subordinate dealer affiliated with the main dealer who engages in the same type of business activities. A storage unit that stores data related to performance, and the sales performance of the main dealer and secondary dealers are calculated based on the stored data, respectively, and a specified ratio of the calculated sales performance of the primary dealer and (pre)calculated secondary dealers are provided. A designated percentage of sales performance is settled as a commission to the main dealer, but may include a control unit that settles the transaction at different rates based on the number of species dealers managed by the main dealer.

Description

Professional Sales Marketing Service Apparatus for Providing Professional Sales Marketing Service}

The present invention relates to a professional sales and marketing service device, and more specifically, for example, a company that acts as a professional sales and marketing agent for medical device manufacturers and pharmaceutical companies forms a strategic partnership with a pharmaceutical company through a network to enter into a sales-related contract on their behalf. It relates to a professional sales and marketing service device that can pay commissions on sales.

Pharmaceutical sales generally refers to sales activities in which salespeople introduce pharmaceutical companies' drugs to hospitals or doctors so that hospitals or pharmacies near hospitals can stock, use, or sell the drugs. Typically, salespeople at pharmaceutical companies provide small promotional materials to doctors after completing a product information session that takes place after visiting a hospital. In addition, salespeople must provide evidence of product explanation to hospital doctors in accordance with regulations set forth in relevant laws and regulations. Therefore, most pharmaceutical companies internally store location information in a geographic information system (GIS) to determine whether salespeople have visited the hospital, and use this as evidence for product descriptions.

In recent years, pharmaceutical companies and medical device manufacturers have increasingly outsourced their work to external agencies in order to reduce sales costs rather than directly managing salespeople. CSO (Contract Sales Organization) refers to this company. In other words, CSO is a company that acts as a professional sales and marketing agent for medical device manufacturers and pharmaceutical companies, and is a company that enters into strategic partnerships with pharmaceutical companies to sign sales-related contracts and act on their behalf. This has the advantage of being able to successfully establish a drug within a short period of time by utilizing professional manpower. There is also the advantage of being able to simplify the organization and focus energy on developing medicines by outsourcing sales promotion work.

Conventionally, CSO companies pay a set fee through contracts with dealers conducting business, and settle costs by providing prescription data to pharmaceutical companies or medical device manufacturers. In other words, the existing CSO settlement method is based on 1:1 settlement. It signs 1:1 contracts with dealers and partners and pays a commission based on sales.

However, although it is possible to utilize an enterprise resource planning (ERP) program to process the above services, the functions are so limited that there is an urgent need to develop a system optimized for the professional sales and marketing field, such as allowing settlement through the network. It is being demanded.

Korean Patent Publication No. 10-2354353 (2022.01.18) Korean Patent Publication No. 10-2354353 (2022.01.18) Korean Patent Publication No. 10-2016-0044798 (2016.04.26) Korean Patent Publication No. 10-2023-0118751 (2023.08.14)

The technical task to be achieved by the present invention is that, for example, a company that acts as a professional sales and marketing agent for medical device manufacturers and pharmaceutical companies can form a strategic partnership with a pharmaceutical company through a network to sign sales-related contracts on their behalf and pay a commission for sales in the process. The purpose is to make it possible.

The problem to be solved by the present invention is not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

A professional sales and marketing service device according to an embodiment of the present invention for achieving the above task includes a main dealer (main-dealer) engaged in product sales activities and a subordinate dealer affiliated with the main dealer ( a storage unit that stores data related to the sales performance of a sub-dealer, and calculates the sales performance of the main dealer and the subordinate dealer based on the stored data, respectively, and calculates the sales performance of the main dealer based on the calculated sales performance of the main dealer; It includes a control unit that settles the specified ratio and the calculated ratio of the sales performance of the species dealer as a commission to the main dealer, and settles the calculation at different rates based on the number of species dealers managed by the main dealer.

The control unit may use prescription data of prescriptions prescribed at a hospital as the data.

The control unit may pay a commission of a specified percentage to the main dealer based on the total sales performance generated by all the standard number of species dealers managed by the main dealer.

When a secondary dealer belonging to the primary dealer requests the business activity as a new primary dealer and the request is approved, the control unit may perform settlement by distinguishing between the sales performance of the new primary dealer and the sales performance as the secondary dealer. .

The control unit may not reflect the sales performance generated by the slave dealer while operating as the new main dealer when calculating the sales performance generated as a slave dealer of the main dealer.

According to an embodiment of the present invention, when performing professional sales and marketing by outsourcing from a medical device manufacturer or pharmaceutical company, salespeople, i.e. dealers, performing sales activities will be able to be efficiently managed through an online network system.

In addition, an embodiment of the present invention operates a marketing organization by having a main dealer and a plurality of dealers affiliated with the main dealer, and accordingly provides a commission based on sales performance, that is, an incentive, even when the dealer's sales decline. Incentives can be provided without change, so a stable system can be provided.

Furthermore, in the embodiment of the present invention, when performing organizational management, that is, dealer management is performed voluntarily by high-ranking dealers, the costs required for organizational management are not incurred, and the defection of dealers can be reduced.

1 is a diagram showing a professional sales marketing service system according to an embodiment of the present invention.
FIG. 2 is an exemplary diagram showing an organizational management configuration managed in the professional sales marketing service device of FIG. 1.
Figures 3A to 3D are exemplary diagrams of service screens provided by the professional sales marketing service device of Figure 1.
FIG. 4 is a block diagram illustrating the detailed structure of the professional sales marketing service device of FIG. 1.
Figure 5 is a flowchart showing the driving process of the professional sales marketing service device of Figure 1.

The embodiments of the present invention described below are provided to explain the present invention more clearly to those skilled in the art, and the scope of the present invention is not limited by the examples below. The embodiment may be modified in several different forms.

The terms used herein are used to describe specific embodiments and are not intended to limit the invention. As used herein, singular terms may include plural forms unless the context clearly indicates otherwise. Additionally, as used herein, the terms "comprise" and/or "comprising" refer to the term "comprise" and/or "comprising" that specifies the presence of the mentioned shapes, steps, numbers, operations, members, elements and/or groups thereof. and does not exclude the presence or addition of one or more other shapes, steps, numbers, operations, members, elements and/or groups thereof. In addition, the term "connection" used in this specification not only means that certain members are directly connected, but also includes indirectly connected members with other members interposed between them.

In addition, when a member is said to be located “on” another member in the present specification, this includes not only the case where a member is in contact with another member, but also the case where another member exists between the two members. As used herein, the term “and/or” includes any one and all combinations of one or more of the listed items. In addition, terms such as "about" and "substantially" used in the specification herein are used in the sense of a range or close to the numerical value or degree, taking into account unique manufacturing and material tolerances, and to aid understanding of the present application. Precise or absolute figures provided for this purpose are used to prevent infringers from taking unfair advantage of the stated disclosure.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. The size or thickness of areas or parts shown in the attached drawings may be somewhat exaggerated for clarity of specification and convenience of explanation. Like reference numerals refer to like elements throughout the detailed description.

1 is a diagram showing a professional sales marketing service system according to an embodiment of the present invention, FIG. 2 is an exemplary diagram showing an organizational management configuration managed in the professional sales marketing service device of FIG. 1, and FIGS. 3A to 3D are FIG. This is an example of a service screen provided by the professional sales marketing service device in 1.

As shown in FIG. 1, the professional sales marketing service system 90 according to an embodiment of the present invention includes a dealer terminal device 100, a communication network 110, a professional sales marketing service device 120, and a third-party device 130. ) includes part or all of.

Here, “including part or all” means that the third-party device 130 is omitted and the professional sales marketing service system 90 of FIG. 1 is configured or the professional sales marketing service device 120 is implemented within the present invention. It is equipped with programs such as ERP to provide services according to the example and operates in a stand-alone form (e.g. computer, etc.), or is part of the components constituting the professional sales marketing service device 120 or It means that all of them can be integrated and configured into a network device (e.g., wireless switching device, etc.) constituting the communication network 110, and are explained as including all to facilitate a sufficient understanding of the invention.

The dealer terminal device 100 may refer to various types of terminal devices possessed by salespeople who perform sales activities through contracts with companies that act as specialized sales and marketing agents for, for example, medical device manufacturers or pharmaceutical companies. The dealer terminal device 100 may include not only PC-based terminal devices such as desktop computers and laptop computers, but also mobile-based terminal devices such as smartphones, tablet PCs, and wearable devices worn on the wrist, and, above all, the present invention. The dealer terminal device 100 according to the embodiment may be any device as long as it can provide data that can prove sales performance related to the dealer's business activities to the agency with which the dealer has contracted. Here, for example, prescriptions prescribed by hospitals, etc. can be very easy to prove sales performance. Therefore, dealers of the dealer terminal device 100 can receive prescription-related data from the hospital and provide it to the agency or transmit it online to the professional sales and marketing service device 120 of FIG. 1 operated by the agency. .

Of course, in the case of data proving dealers' sales performance (e.g. prescriptions, etc.), even if the dealers do not provide it using the dealer terminal device 100, the professional sales and marketing service device 120 provides information such as prescriptions to hospitals, etc. It may also be possible to automatically receive data by linking with the third-party device 130 of FIG. 1, which operates as a server. For example, the professional sales marketing service device 120 in FIG. 1 connects an API (Application Programming Interface) to a third-party device 130, such as a server operated by a partner company such as a hospital, to provide services contracted to an agency through this. It may also be possible to periodically receive and process data from dealers. Accordingly, in the embodiment of the present invention, there will be no particular limitation to any one form in acquiring data related to dealers' sales performance. Of course, data related to dealers' sales performance is used as data to provide incentives, so it is very sensitive, so for example, when data is provided from a third-party device 130 as above, it is sent to the dealer terminal device (at the time of incentive settlement, etc.) It may be desirable to notify 100) so that sales performance can be confirmed.

For example, when the dealer terminal device 100 receives a notification that data has been collected through API linkage in addition to providing data related to sales performance directly to the professional sales marketing service device 120 of FIG. You can access the professional sales marketing service device 120 in 1 and proceed with the approval process after checking the data. For example, when using a web service, the dealer terminal device 100 may be notified of data collection-related information through email or text message (SMS). Additionally, when using an application (hereinafter referred to as an app) service, you can receive notifications in the form of a push message through the app. By clicking on the URL (uniform resource locator) address information, you can directly connect to the professional sales marketing service device 120 of FIG. 1 and check the sales performance of the material. Of course, during this process, operations such as logging in may occur.

The dealers of the dealer terminal device 100 have a main dealer who conducts sales activities as the main dealer, and also belongs to a specific main dealer and engages in the same business activities as the main dealer, but has the same sales performance as the main dealer. It can be classified as a sub-dealer who must give a portion of it to the main dealer. Accordingly, dealers of the dealer terminal device 100 can receive various notifications related to sales performance from the specialized sales and marketing service device 120 of FIG. 1 depending on whether they are primary dealers or secondary dealers. In other words, dealers of the dealer terminal device 100 access the professional sales marketing service device 120 of FIG. 1 and select My Page, etc. to check the details of incentives paid in relation to their sales performance on the screen. Anything is possible. At this time, it may be possible to separate the commission when you are the main dealer, that is, the incentive, and the commission when you are a secondary dealer. Of course, during this process, it may be possible to check the calculation method or details of the incentive on the screen. In addition, since a contract is made with an agency that provides the services of the professional sales and marketing service device 120 of FIG. 1, it may be possible to check the contract details on the screen.

For example, in the case of a subsidiary dealer that is subordinate to or affiliated with a specific main dealer and conducts business activities, it may be possible to carry out business activities as a new main dealer. Therefore, the new main dealer may be able to draw up a contract for activities as a main dealer with an agency through the dealer terminal device 100. Of course, when proceeding with a contract as such a new main dealer, it is also possible to proceed with the contract through the dealer terminal device 100, such as a smartphone owned by the dealer, so the embodiment of the present invention is not particularly limited to any one form. won't For example, it may be possible to proceed with a contract through an artificial intelligence (AI) chatbot such as ChatGPT. Through this process, you can request approval from a new primary dealer and, upon approval, carry out sales activities as a primary dealer. Of course, when carrying out business activities, it may be desirable to ensure that medical or pharmaceutical items (or scope of business activities, etc.) when working as a secondary dealer or medical or pharmaceutical items when working as a primary dealer do not overlap with each other. Therefore, when a new main dealer applies for activities as a main dealer, that is, when making a request to the professional sales and marketing service device 120 of Figure 1 operated by an agency, when business activities as a secondary dealer overlap with medical care or sales products, etc. Actions such as disallowing approval may be performed.

The communication network 110 may be configured in various forms. The communication network 110 may include both wired and wireless communication networks. For example, a wired or wireless Internet network may be used or linked as the communication network 110. Here, the wired network includes Internet networks such as cable networks and public switched telephone networks (PSTN), and the wireless communication network includes CDMA, WCDMA, GSM, EPC (Evolved Packet Core), LTE (Long Term Evolution), and Wibro networks. It means including. Of course, the communication network 110 according to an embodiment of the present invention is not limited to this, and can be used as an access network for a next-generation mobile communication system to be implemented in the future, for example, a cloud computing network, 5G network, 6G, etc. in a cloud computing environment. For example, if the communication network 110 is a wired communication network, the access point within the communication network can connect to the telephone company's exchange office, etc., but in the case of a wireless communication network, data is processed by connecting to the SGSN or GGSN (Gateway GPRS Support Node) operated by the communication company, or Data can be processed by connecting to various repeaters such as BTS (Base Transceiver Station), NodeB, and e-NodeB.

Communication network 110 may also include access points. Access points may include small base stations, such as femto or pico base stations, which are often installed in buildings. Here, femto or pico base stations can be classified according to the maximum number of dealer terminal devices 100 shown in FIG. 1, etc., which can be connected in accordance with the classification of small base stations. Of course, it may include a short-range communication module for performing short-range communication such as ZigBee and Wi-Fi with the dealer terminal device 100. Access points can use TCP/IP or RTSP (Real-Time Streaming Protocol) for wireless communication. Here, in addition to Wi-Fi, short-range communication can be performed using various standards such as Bluetooth, Zigbee, infrared (IrDA), RF (Radio Frequency) such as UHF (Ultra High Frequency) and VHF (Very High Frequency), and ultra-wideband communication (UWB). You can. Accordingly, the access point can extract the location of the data packet, designate the best communication path for the extracted location, and forward the data packet to the next device, such as the professional sales and marketing service device 120, along the designated communication path. Access points can share multiple lines in a typical network environment and may include, for example, routers, repeaters, and repeaters.

The professional sales and marketing service device 120 includes a server, such as a cloud server, and may include a DB 120a linked to the server. Of course, the professional sales and marketing service device 120 is preferably a server, but it may also mean a desktop computer used only by an agency. In other words, the agency receives data related to dealers' sales performance from the dealer terminal device 100 through various channels such as e-mail or fax, and uses the data to provide a service according to an embodiment of the present invention (e.g. Incentives can be calculated according to the contract details based on dealers' sales performance by entering (or registering) them in (ERP, etc.). However, in the embodiment of the present invention, for convenience of explanation, it will be explained that the service is provided online through a server.

The professional sales and marketing service device 120 may be a server operated by an agency that performs professional sales and marketing under a contract with a partner company such as a medical device manufacturer or pharmaceutical company. Of course, contracts can also be made with dealers who conduct sales activities for manufacturers or pharmaceutical companies. Inside the professional sales marketing service device 120, the service according to the embodiment of the present invention, that is, the dealers who perform business activities according to the contract are systematically managed, and dealers are managed based on data related to the sales performance generated by the dealers. It is capable of performing various operations such as providing incentives to dealers based on their qualifications as main dealers or subordinate dealers, and further providing overall service contents related thereto in the form of a GUI screen through the dealer terminal device 100 of FIG. 1. The program can be mounted and executed. For example, when making a contract with dealers, the professional sales marketing service device 120 may be able to proceed with the contract through chatting with an artificial intelligence chatbot such as ChatGPT, and for this purpose, it performs a messenger-based chat. It could also be equipped with an artificial intelligence chat program.

For example, a dealer of the dealer terminal device 100 may access the service of the professional sales and marketing service device 120 and type, or request, a contract in a chat window through, for example, an AI chatbot service. Accordingly, the AI chatbot mounted on the professional sales marketing service device 120 can display the contract on the screen, through which the contract can be processed and approved. Of course, if you have any questions during the contract process, you can inquire and receive answers through the chat window. Of course, in case of important parts of the contract process, the AI chatbot transmits the contract details by voice for dealers to confirm. Anything is possible. Confirmation of voice transmission can also be provided through chat. When a contract is completed according to this procedure, the contract details are systematically classified in DB 120a of FIG. 1 and can be used when calculating incentives related to future sales performance.

The professional sales marketing service device 120 can communicate with the dealer terminal device 100 of FIG. 1 to allow business activities as a main dealer, and can also allow business activities as a subordinate dealer who engages in business activities while belonging to the main dealer. You can. For example, if dealer A introduces 5 dealers (i.e. 1 group), incentives may be paid for the total sales of each dealer (A-1, ..., A-5). The service may be provided by being programmed to provide such incentives. In addition, dealer A-1 can also act as a sole dealer B, and in the same way dealer B-1, … , incentives can be paid based on the total sales of B-5. Of course, in the embodiment of the present invention, only level 1 is applied to the lower part, and reinforcements to the sides can be continued. However, 6 to 10 people can be divided into 2 groups, and groups of 5 can be divided into groups. The incentive settlement amount can be applied to 1 to 4 people with an appropriate (e.g. below standard) incentive, and when 5 people are filled, an incentive that meets the standard may be paid. Figure 2 shows the connection relationship of five dealers belonging to dealer A. Of course, even in the case of dealers belonging to Dealer A, it may be possible to manage five subordinate dealers as a new main dealer. The professional sales marketing service device 120 can provide appropriate incentives to each dealer based on this connection relationship and according to the contents of the contract. Of course, incentives can be transferred to a bank account. After remittance, the dealer terminal device 100 may be notified of the remittance.

For example, the professional sales marketing service device 120 may settle a commission, or incentive, based on prescription data. A set percentage (%) of sales can be paid to the dealer as a commission. For example, the income of the first dealer is 20% of sales revenue, and in addition, the income of the dealers operated (or introduced) by the first dealer is 1-1, 1-2, 1-3, 1-4, and 1-5. 1% of dealer sales can be paid as income. The 1-1 dealer may receive a portion of the 1-1-1 dealer's income. The professional sales marketing service device 120 provides 1% of sales if the number of dealers such as the first dealer, second dealer, etc. is less than the standard number (e.g., 5), or 0.5% if there are more than 5 dealers. % can be paid as income.

If you manage your organization in the same way as above and provide incentives based on sales performance, you will be able to receive incentives even if your dealer's sales decline. In addition, since dealer management is voluntarily performed by the top dealer, that is, the main dealer, the defection of dealers is reduced, and in the case of an agency operating the professional sales marketing service device 120 of Figure 1, no separate costs are incurred for organizational management. It will be. It can be seen as a win-win for both agencies and dealers.

The third-party device 130 may include a computer or smartphone of an administrator who manages the service of the professional sales and marketing service device 120 of FIG. 1. The third-party device 130 can check various service screens by accessing the professional sales and marketing service device 120 of FIG. 1 through, for example, address information in the administrator menu. FIGS. 3A to 3D show various service screens provided by the professional sales marketing service device 120 of FIG. 1. Figure 3a shows dealer sales status. This screen related to dealer sales status can be provided through the dealer terminal device 100 of FIG. 1, but can be accessed through the manager menu address information from the third-party device 130 of FIG. 1, which includes a computer used by the service manager. can be provided when You can check the data you want by setting various standard information on the search screen. Figure 3b also shows the settlement screen for each dealer. You can check the settlement details for each dealer on the screen by clicking ‘Item fee status by client hospital’ at the top of the screen. In the case of Figure 3c, the dealer fee settlement screen is also shown. In the case of Figure 3b, it shows a settlement screen based on Data III, while Figure 3c shows a settlement screen based on Data I.

Figure 3d shows the prescription input screen. The manager according to an embodiment of the present invention may use the dealer terminal device 100 of FIG. 1 to receive prescriptions provided by dealers and register them in the professional sales marketing service device 120 of FIG. 1. there is. However, in an embodiment of the present invention, it may be possible to upload data such as prescriptions directly from the dealer terminal device 100. Since this operation can be performed in various ways depending on the intention of the system designer, embodiments of the present invention will not be specifically limited to any one form. However, since the professional sales and marketing service device 120 of FIG. 1 provides money-related incentives to dealers, it is desirable that the service be processed to ensure trust when processing data such as prescriptions related to sales performance. Therefore, in an embodiment of the present invention, it is desirable for dealers to directly provide related materials or have them registered on the service. However, as before, if the agency directly receives sales-related data from a hospital or other partner company, it may be desirable to notify the dealer terminal device 100 of FIG. 1 and receive confirmation.

In addition to the above, the dealer terminal device 100, communication network 110, professional sales marketing service device 120, and third-party device 130 of FIG. 1 can perform various operations, and related content will continue to be discussed later. Therefore, I would like to replace the details with those.

FIG. 4 is a block diagram illustrating the detailed structure of the professional sales marketing service device of FIG. 1.

As shown in FIG. 4, the professional sales marketing service device 120 of FIG. 1 according to an embodiment of the present invention includes a communication interface unit 400, a control unit 410, a professional sales marketing service unit 420, and a storage unit. Includes part or all of (430).

Here, “including part or all” means that the professional sales marketing service device 120 of FIG. 1 is configured by omitting some components such as the storage unit 430, or the professional sales marketing service unit 420, etc. This means that some components can be integrated into other components, such as the control unit 410, and will be described as all-inclusive to facilitate a sufficient understanding of the invention.

The communication interface unit 400 communicates with the dealer terminal device 100 or the third-party device 130 via the communication network 110 of FIG. 1, respectively. The communication interface unit 400 may perform operations such as modulation/demodulation, muxing/demuxing, encoding/decoding, and scaling to convert resolution in the process of performing communication. This is obvious to those skilled in the art, so further explanation will be omitted.

The communication interface unit 400 can perform various operations through communication with the dealer terminal device 100 of FIG. 1. For example, in the dealer terminal device 100, when dealers provide data related to sales performance of their business activities, for example, data such as prescriptions from hospitals, the data related to the prescriptions is received and sent to the control unit 410. can be provided. In addition, in cases where data related to sales performance is not provided through the professional sales marketing service device 120 of FIG. 1 (e.g., when it is provided by administrator email or fax), it is provided through the third-party device 130 of FIG. 1. You can receive information registered by the administrator.

Additionally, the communication interface unit 400 can enter into a contract with the dealer terminal device 100 of FIG. 1 for business activities as a dealer. To this end, when there is a contract request through an AI chatbot service such as ChatGPT in the dealer terminal device 100, a contract is provided in the chat window, important contents can be transmitted by voice, and when the contract is completed, the contract and conversation contents The control unit 410 may be requested to store and manage data related to the DB 120a of FIG. 1 . Furthermore, if there is an incentive settlement related to the dealers' sales performance, the settled amount can be deposited into the dealer's account and the related fact can be notified through text message and app push message. When using a web service, you can be notified by a text message, and when using an app service, you can be notified by a push message.

The control unit 410 may be responsible for the overall control operation of the communication interface unit 400, the professional sales and marketing service unit 420, and the storage unit 430. The control unit 410 is connected to the service through the administrator menu address information from the third-party device 130, which represents the computer of the administrator who manages the service of the professional sales marketing service device 120 of FIG. 1, as shown in FIGS. 3A to 3C. In order to provide the management screen as shown, the program mounted on the professional sales and marketing service unit 420 can be executed. In this process, the control unit 410 may run a GUI program such as a graphics card to provide a service screen.

In addition, the control unit 410 uses the third-party device 130 of FIG. 1, that is, the service manager according to the embodiment of the present invention, and when data related to the dealer's sales performance is registered on the manager's computer, etc., it is sent to the professional sales and marketing service department (420). ) and created in a designated format, and then connected to the DB (120a) of FIG. 1 at the request of the professional sales and marketing service department (420) to control the communication of the communication interface unit (400) to store and manage the data. there is. The control unit 410 may store data in the DB 120a through an internal company network such as an intranet, for example, without a separate data compression process.

The Professional Sales and Marketing Service Department (420) can proceed with contracts with partners such as medical device manufacturers and pharmaceutical companies, and with dealers who conduct specialized sales such as hospitals or pharmacies that use or prescribe medical devices or pharmaceuticals. there is. Of course, these contracts can be processed using various methods such as AI chatbots, and above all, contract documents and contents made through various procedures can be managed by the Professional Sales and Marketing Service Department (420). Typically, in the case of dealers, this can be seen as reflecting the percentage of commission, or incentive, compared to sales performance, and the percentage of settlement when acting as a primary dealer and when acting as a secondary dealer.

In addition to settling commissions based on sales performance related to dealers' sales activities, the Professional Sales Marketing Service Department (420) creates a human network or organizational structure similar to a pyramid in order to build a stable sales network and settles commissions based on this. I can do it for you. For example, a main dealer who sells a specific item may have a dealer affiliated with him, that is, a dealer he has established using his personal connections, as a subordinate dealer. This process can be accomplished through a process in which the main dealer creates up to five secondary dealers by pressing the add button under himself or herself displayed as the main dealer on the service screen through the dealer terminal device 100. And in the case of a dealer, you can enter user information such as phone number or SNS (e.g. KakaoTalk, etc.) channel information to connect. In this way, based on the user information of the main dealers, data related to the sales performance of the main dealers can be classified and managed, and data related to the sales performance can be managed centered on the main dealer. Of course, since main dealers and subordinate dealers register as members, they will be able to find a connection by referring to the user information provided at the time of membership registration.

For example, the professional sales and marketing service department 420 can create up to five subordinate dealers under the main dealer. Therefore, when the settlement time comes, the sales performance of the primary dealer can be calculated by analyzing data such as prescriptions. In addition, the total sales performance of subordinate dealers below the primary dealer can also be calculated. Accordingly, when signing a contract with the main dealer, in addition to the commission rate according to the contract, the amount of the commission rate of the secondary dealers can be paid to the main dealer. Of course, the commission rate paid is determined according to the contract details, but in the embodiment of the present invention, if the maximum number of dealers is 5, a higher commission rate is paid compared to the sales performance of the dealers, but if the maximum number is not met, the commission rate is paid higher than the sales performance of the dealers. Payment can be made by setting a low commission rate. The professional sales and marketing service department 420 according to an embodiment of the present invention can simplify the system by allowing species dealers to be created only up to one level, rather than having an infinite number of dealers downward, as in multi-level marketing. Additionally, even profit distribution can be pursued.

More specifically, the professional sales and marketing service department 420 can create a total of five secondary dealers A-1, A-2 to A-5 under the main dealer. At this time, servant dealer A-1 can again perform business activities as a main dealer, and in this case, servant dealers B-1 to B-5 can be created again. On the other hand, the B-1 type dealer can again create C-1 to C-5 type dealers below. Accordingly, a specific dealer is subordinate to someone else and acts as a subordinate dealer, but he or she can also operate as a main dealer. Of course, in this case, it is desirable that the items for sale do not overlap when working under a contract as a secondary dealer and when working under a contract as a main dealer, and the Professional Sales and Marketing Service Department (420) confirms this at the time of contract, signs the contract, and approves sales activities. Anything is possible. This can be seen as a kind of service policy. By encouraging sales activities in this way and making a settlement based on sales performance, stable business can be possible by receiving a commission based on the sales performance of the secondary dealer when the sales of the main dealer, that is, the main dealer, are reduced. Also, in the case of an agency, dealer management is voluntarily performed by the top dealer, so there are no separate costs for dealer management, and dealer defection is reduced.

By building and servicing the same system as described above, medical device manufacturers, pharmaceutical companies, etc. outsource sales-related parts, and in the case of the outsourcing agency, that is, the service of the professional sales and marketing service device 120 in FIG. 1. The operating company pays performance-based commissions fairly and transparently compared to the dealers' sales performance. Above all, the agency is able to save organizational management costs spent on managing the dealers, and conversely, in the case of dealers, the dealers are rewarded for their efforts. As the results are achieved accordingly, a service that is win-win for all three parties can be achieved.

The storage unit 430 can temporarily store various types of data processed under the control of the control unit 410 of FIG. 4. For example, when data such as prescriptions related to dealers' sales performance is provided from the dealer terminal device 100 or the third-party device 130 in FIG. 1, the data is temporarily stored and then recalled for specialized sales and marketing purposes. It can be provided to the service department 420. Data analysis of data provided by the professional sales and marketing service department 420 may be performed.

In addition to the above, the communication interface unit 400, control unit 410, professional sales and marketing service unit 420, and storage unit 430 of FIG. 4 can perform various operations, and other details have been sufficiently explained previously. I would like to replace it with those contents.

The communication interface unit 400, control unit 410, professional sales marketing service unit 420, and storage unit 430 of FIG. 4 according to an embodiment of the present invention are composed of hardware modules that are physically separated from each other, but each module will be able to store software to perform the above operations internally and execute it. However, the software is a set of software modules, and each module can be formed as hardware, so there will be no particular limitation on the configuration of software or hardware. For example, the storage unit 430 may be hardware, such as storage or memory. However, since it is possible to store information through software (repository), the above content will not be specifically limited.

Meanwhile, as another embodiment of the present invention, the control unit 410 may include a CPU and memory, and may be formed as a single chip. The CPU includes a control circuit, an arithmetic unit (ALU), an instruction interpretation unit, and a registry, and the memory may include RAM. The control circuit performs control operations, the operation unit performs calculation operations of binary bit information, and the command interpretation unit includes an interpreter or compiler, which can convert high-level language into machine language and machine language into high-level language. , the registry may be involved in software data storage. According to the above configuration, for example, at the beginning of the operation of the professional sales marketing service device 120, the program stored in the professional sales marketing service unit 420 is copied, loaded into memory, that is, RAM, and then executed to perform data operation. Processing speed can be quickly increased. In the case of deep learning models, they can be loaded into GPU memory rather than RAM and executed by accelerating the execution speed using GPU.

Figure 5 is a flowchart showing the driving process of the professional sales marketing service device of Figure 1.

For convenience of explanation, referring to FIG. 5 together with FIG. 1, the professional sales marketing service device 120 according to an embodiment of the present invention is a main dealer engaged in product sales activities and a species affiliated with the main dealer that engages in the same type of business activities. Data related to the dealer's business performance (or sales performance) can be stored (S500). For example, when providing a service in the form of a two-sided platform, it may be possible to upload sales performance-related data directly from the dealer terminal device 100 of FIG. 1.

In addition, the professional sales marketing service device 120 calculates the sales performance of the main dealer and the secondary dealer based on the stored data, and calculates the specified ratio of the calculated sales performance of the main dealer and the mechanically calculated sales performance of the secondary dealer. The designated ratio is settled as a commission to the main dealer, but it can be settled at different rates based on the number of species dealers managed by the main dealer (S510).

For example, let's compare the case where a main dealer creates a total of 3 secondary dealers under him and the case where a total of 5 dealers are created. In an embodiment of the present invention, the number of species dealers that can be created in the lower part can be limited to a total of 5 people. In this case, if the total number of dealers created in the lower part does not meet 5, the amount of incentive that the main dealer can take can be reduced and provided compared to when the number is 5. In other words, if 5 people are met, the fee of the commission rate paid compared to the sales performance of the main dealer (by contract) + the commission rate paid compared to the sales performance of a total of 5 people (e.g. 20%) (by contract) is used as the main dealer's incentive. to provide. On the other hand, in the case of 3 people who do not meet the total of 5, the main dealer's incentive is the fee of the commission rate paid compared to the sales performance of the main dealer (by contract) + the commission rate paid compared to the sales performance of the total 3 people (e.g. 10%) (by contract). It is provided as. Of course, payment methods can be made in various ways.

However, in the embodiment of the present invention, when creating or programmatically setting a payment method, incentives are provided without change even when the dealer's sales decline, and a system is established in which dealer management is voluntarily performed by the upper dealer. It can be seen that it does. In the case of specialized sales, if too many subordinate dealers are created, there may be concerns about side effects in the relevant market (e.g. cut-throat competition, etc.). Therefore, assuming a case where there are no sales at all from the top dealers, the sales performance of subordinate dealers, etc. It may be possible to determine the number by considering it. In other words, limiting the number of people to a total of 5 in the embodiment of the present invention may be seen as taking into account the characteristics of the market related to professional sales. However, if the amount taken by the primary dealer is too large due to the activities of secondary dealers by analyzing data related to the sales performance of salespeople related to medical devices or specific drugs of pharmaceutical companies, the related data may be analyzed through, for example, an artificial intelligence program. Based on the analysis results, the number of dealers can be reduced or increased, and it is also possible for the number of dealers to be set differently depending on the item being sold.

In other words, the professional sales marketing service device 120 in Figure 1 analyzes big data in the professional sales field through an artificial intelligence program and flexibly (or variably) changes the preset settlement method based on the analysis results. Anything is possible. For example, if the market is not doing well, this will be reflected in the sales performance of salespeople in the field. In this case, the number of dealers can be increased (e.g., within 10). Conversely, if sales performance is high, the number of dealers can be increased (e.g., less than 10). The number of dealers could be reduced to reduce the profits earned by dealers.

In addition to the above, the professional sales and marketing service device 120 of FIG. 1 can perform various operations, and other details have been sufficiently explained previously, so these will be replaced.

Even though all the components constituting the embodiment of the present invention are described as being combined or operating in combination, the present invention is not necessarily limited to this embodiment. That is, as long as it is within the scope of the purpose of the present invention, all of the components may be operated by selectively combining one or more of them. In addition, although all of the components may be implemented as a single independent hardware, a program module in which some or all of the components are selectively combined to perform some or all of the combined functions in one or more pieces of hardware. It may also be implemented as a computer program having. The codes and code segments that make up the computer program can be easily deduced by a person skilled in the art of the present invention. Such computer programs can be stored in non-transitory computer readable media and read and executed by a computer, thereby implementing embodiments of the present invention.

Here, a non-transitory readable recording medium refers to a medium that stores data semi-permanently and can be read by a device, rather than a medium that stores data for a short period of time, such as a register, cache, or memory. . Specifically, the above-described programs may be stored and provided on non-transitory readable recording media such as CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, etc.

Although embodiments of the present invention have been described above with reference to the attached drawings, those skilled in the art will understand that the present invention can be implemented in other specific forms without changing its technical idea or essential features. You will be able to understand it. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

100: dealer terminal device 110: communication network
120: Professional sales marketing service device 130: Third-party device
400: Communication interface unit 410: Control unit
420: Professional Sales and Marketing Service Department 430: Storage Department

Claims (3)

a storage unit that stores data related to sales performance of a main dealer (main-dealer) engaged in product sales activities and sub-dealers affiliated with the main dealer and engaged in the same business activities; and
Based on the stored data, the sales performance of the primary dealer and the secondary dealer are calculated respectively, and the designated ratio of the calculated sales performance of the primary dealer and the designated ratio of the calculated sales performance of the secondary dealer are calculated to the primary dealer. A control unit that settles the transaction with a commission, but at different rates based on the number of the species dealers managed by the main dealer,
When a slave dealer belonging to the main dealer requests the business activity as a new main dealer and the request is approved, the control unit separates the sales performance of the new main dealer from the sales performance as the servant dealer and performs settlement,
When performing the classification and settlement, the control unit causes the sales performance generated by the slave dealer to act as the new main dealer not to be reflected when calculating the sales performance generated as a slave dealer of the main dealer,
The control unit disallows approval when there is a request for business activities as a new main dealer and when business activities as a subsidiary dealer overlap with medical or sales products,
The control unit sets the commission rate compared to the sales performance of the subordinate dealers when the main dealer meets all of the standard number of subordinate dealers and the commission rate compared to the sales performance of subordinate dealers when the primary dealer does not meet all of the standard number of subordinate dealers. A professional sales and marketing service device that sets and pays commissions. According to paragraph 1,
The control unit is a professional sales and marketing service device that uses prescription data of prescriptions prescribed at a hospital as the data data. According to paragraph 1,
The control unit is a specialized sales and marketing service device that pays a commission of a specified percentage to the main dealer based on the total sales performance generated by a standard number of species dealers managed by the main dealer.