KR20160032646A - Product information tracing method utilizing an electronic shelf label - Google Patents
Product information tracing method utilizing an electronic shelf label Download PDFInfo
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- KR20160032646A KR20160032646A KR1020140129641A KR20140129641A KR20160032646A KR 20160032646 A KR20160032646 A KR 20160032646A KR 1020140129641 A KR1020140129641 A KR 1020140129641A KR 20140129641 A KR20140129641 A KR 20140129641A KR 20160032646 A KR20160032646 A KR 20160032646A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
- G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
- G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0223—Discounts or incentives, e.g. coupons or rebates based on inventory
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0639—Item locations
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
A technology that provides product information, and more specifically, a computing technology that provides product information that is of interest to the customer. When the electronic tag is tagged with the portable terminal, the service server generates a purchase history list composed of the goods included in the tagging information and the like goods, and provides the list to the portable terminal. When the electronic tag is tagged with the portable terminal, the service server acquires and stores the interested goods information, generates a list of items of interest, which is composed of the goods included in the tagging information, and provides the portable terminal with the list of items of interest.
By tagging an electronic label indicating the information of a product that the customer is interested in at the store, the product can be used for promotion by providing the information of the product that the customer purchased from the product of interest and the like.
Description
Disclosed is a technology for providing product information, and more particularly, a computing technology for providing product information that the customer is interested in.
The paper label attached to the store in the store has the troubles of replacing the product information displayed by the electronic label and the environmental problem caused by the replacement. An electronic information label (ESL) is known in which product information is displayed electronically in place of a paper label, and product information to be updated is displayed by changing display information. The electronic label receives product information to be displayed from the server through the gateway.
It is necessary to utilize the information obtained by tagging an electronic label indicating the interest of the customer on the product displayed on the store, for example, the product information of interest to the terminal, in CRM (Customer Relationship Management) marketing, It is necessary to induce the purchase of the commodity by providing the information of the commodity or similar commodity purchased or interested, when the client needs it.
The proposed invention aims to provide product information of the same kind of product using the customer's interest in the product and to facilitate the purchase selection of the customer.
In addition, the proposed invention aims to provide customers with information about similar products and products of interest when they are interested in a specific product in a store, and to facilitate the selection of a customer.
Further, the proposed invention is intended to provide specific information of a product of interest when there is an interest in a product already purchased by the customer.
In one aspect, when the electronic tag is tagged with the portable terminal, the service server generates a purchase history list composed of the goods included in the tagging information and the like, and provides the list to the portable terminal.
In another aspect, the purchase history list may include price information of a product and sales position information.
In another aspect, the customer can purchase the goods listed in the purchase history list displayed on the portable terminal.
In another aspect, when the electronic tag is tagged with the portable terminal, the service server can generate a list composed of the same or similar product as the tagged target and provide the generated list to the customer terminal.
In yet another aspect, the list may include price of goods and sales location information.
In another aspect, the customer can purchase the items listed in the list displayed on the portable terminal.
By tagging an electronic label indicating the information of a product that the customer is interested in at the store, the product can be used for promotion by providing the information of the product that the customer purchased from the product of interest and the like.
By tagging the electronic label indicating the information of the product that the customer is interested in at the store, the product of interest and the like product can be utilized for the promotion by providing the information of the product of interest to the customer.
Tagging the electronic label indicating the information of the product that the customer is interested in at the store, the product of interest and the related product can be utilized for the promotion by providing the information of the product of interest to the customer.
FIG. 1 shows an overall configuration of a product information providing system using an electronic label according to an embodiment.
FIG. 2 shows a flow of a method for providing goods information using an electronic label according to an embodiment.
FIG. 3 shows an embodiment of tagging an electronic label with a portable terminal.
4 shows accumulated merchandise purchase information according to an embodiment.
5 shows a purchase history list according to an embodiment.
FIG. 6 shows a purchase history list according to another embodiment.
FIG. 7 shows a flow of a method for providing goods information using an electronic label according to another embodiment.
FIG. 8 shows a terminal displaying a purchase history list according to an embodiment.
FIG. 9 illustrates a terminal displaying a payment window according to an embodiment.
10 shows an example of accumulated tagging information.
Fig. 11 shows an example of a list of goods of interest.
12 shows an exemplary scenario of a method of providing goods information using an electronic label according to an embodiment.
The foregoing and further aspects are embodied through the embodiments described with reference to the accompanying drawings. It is to be understood that the components of each embodiment are capable of various combinations within an embodiment as long as no other mention or mutual contradiction exists.
1 shows a configuration of an information processing system according to an embodiment. As shown, the
The electronic information labels are divided into a plurality of groups and the product information is updated for each group. The electronic information labels 171-1, 171-2, ..., 171-N managed through the
The
The
In one embodiment, the electronic label includes a short-range wireless communication tag, such as an NFC (Near Field Communication) tag. The short - range wireless communication tag provides tagging information to the reader when tagging. The tagging information is information that can directly or indirectly specify the product of the product information displayed on the tagged electronic label.
According to one embodiment, the
FIG. 12 illustrates an exemplary scenario for facilitating understanding of a method of providing goods information using an electronic label according to an embodiment. Referring to the drawings, an exemplary scenario will be described in the context of a customer using a method for processing information of interest goods according to an embodiment. According to one embodiment, a customer downloads and installs an associated app on his smartphone. For example, when visiting a store, the app can be downloaded by tagging the QR code at the store entrance. Tagging an electronic label in a store with a smartphone in the future will allow the app to run automatically. As another example, customers can tag their e-labels after running the app themselves. When the electronic label is tagged, a notification sound notifying that the tagging is successful and a detailed information of the product displayed on the place where the electronic label is attached can be displayed on the customer smartphone screen. Further, the tagging information is transmitted to the server, and the tagging history is managed.
In addition, when the service server receives the tagging information, the service server analyzes the stored information and generates a purchase history list, which is a list of goods that have been purchased among the products of the same type as the product tagged by the customer, and transmits the list to the customer's portable terminal. The purchase history list may include location information, for example, a unique number of the shop, in which the goods purchased by the customer are displayed in the store. The customer can go to the store and find the product they have previously purchased and buy it in the shopping cart. As another example, a customer can select a product to be purchased from among the products listed in the list, move to a payment window, and purchase online through payment. In addition, the purchase history list may include promotion information, for example, discount sales information or coupon provision information. If you touch the icon of discount sale, more discount sale information is provided. As another example, if you touch the coupon icon, the discount coupon is downloaded and activated on the customer smartphone. Additionally, the purchase history list may include links to related products. The related product may be, for example, a product frequently purchased together with the product. You can browse the related product information and purchase the related products together.
FIG. 2 shows a flow of a method for providing goods information using an electronic label according to an embodiment. In one aspect, the method for providing product information using an electronic label implemented in the
According to one embodiment, in the tagging information receiving step, the
Here, 'tagging information' refers to various kinds of information that can be acquired from the tag reading operation of the electronic label, that is, from the tagging operation of the portable terminal. For example, the tagging information may include information as to who, when, and tagged the tag of a certain product. The tagging information includes information that can directly or indirectly specify a product corresponding to the product information displayed on the tagged electronic label.
For example, the tagging information may include information of the customer, which is the subject of the tagging action. The 'customer information' means the customer's personal information such as the identification number of the customer, the age of the customer, the gender of the customer, and the address of the customer.
In another example, the tagging information may include information of an electronic label that is an object of a tagging action. The 'information of the electronic label' means unique code information given to the electronic label to identify the electronic label such as the identification number of the electronic label. When the electronic label is installed in the store, the product information and the information of the electronic label are mapped to the electronic
In another example, the tagging information may include information of a product that is a target of the tagging action. The 'information of goods' includes information on the goods such as an identification number of the goods, price information of the goods, sales store information of the goods, location information of the goods, URL (Uniform Resource Locator) information indicating the location on the network where the goods information is stored it means. The identification number of a product means unique code information given to the product in order to identify the product with the other product.
As another example, the tagging information may include the date and time of the tagging, which is the point of time of the tagging operation. 'Temporary information of tagging' means information about the time of tagging such as year, month, and day of tagging, time information of tagging, and seasonal information of tagging.
According to another aspect, the tagging information may further include feedback information input by the customer, which is the subject of the tagging action. 'Feedback information' means information provided by the customer about the product, such as improvement request information about the product, complaint information, suggestion information about the new function, and the like. The customer can tag the electronic label for displaying the product information of interest using the portable terminal and input the evaluation information, improvement request information, complaint information, or suggestion information on the new function to the portable terminal have.
The information included in the tagging information is not limited thereto, and may be included in the tagging information if it is information that can directly or indirectly specify a product corresponding to the product information displayed on the tagged electronic label. Alternatively, additional information may be included in the tagging information according to the necessity of marketing of the product or the like.
FIG. 3 illustrates an embodiment of tagging an electronic label with a portable terminal. FIG. 4 shows an example of accumulated product purchase information, and FIG. 5 shows an example of a purchase history list. In one embodiment, in the purchase history list generation step, the service server generates a purchase history list including information on products that are the same as the target product of the received tagging information, and transmits the list to the mobile terminal. Each time a customer purchases a product from a sales department, the product purchase order is accumulated and stored in the service management database, and the service management server extracts the same kind of product having the purchase experience based on the collected product, and generates a purchase history list.
For example, if the item included in the tagging information is oral, a tagged customer of a different maker, color, or design may sort the oral information having a purchase experience and provide it as a purchase history list. For example, when the customer purchases the shoes, but does not remember which shoes they have purchased, tagging the
For example, an electronic label indicating merchandise information displayed on the shelf is attached to each store shown in Fig. The customer goes shopping in a store and then passes through a shelf where a wireless mouse is displayed. At this time, when the customer wants to purchase the wireless mouse that he purchased in the past but does not know what the product is, the user tags the wireless label on the electronic label that displays the wireless mouse information. The
The accumulated product purchase information is information on the product that the customer has purchased in the past. 4, for example, the stored product purchase information may include a tagging time, an ID of a customer, an ID of a purchased product, a product name, a current price, a store currently being sold, a past Purchasing price, place of purchase in the past, manufacturer, and recommendation information of the customer about the product.
A purchase history list of the same kind of product as the target product of the tagging information is extracted from the accumulated product purchase information shown in FIG. For example, in the example shown in FIG. 5, a customer having a customer ID of Hong tags an electronic label indicating the wireless mouse information in the store with the portable terminal to receive a purchase history list of the like product. Hong receives the current price, sales store, manufacturer, customer feedback, purchase price, and purchase place information of the wireless mouse that he purchased in the past through the purchase history list. By managing the name of the store, the items of interest tagged by the customers in many stores can be integrated and managed for each customer. You can tag one item on the same or different dates, and multiple times in the same store or in different stores. It is possible to judge the purchase decision of the customer by comparing the commodity that is started from the past purchase history of the user with the commodity which is the target of the current tagging. FIG. 6 shows a purchase history list according to another embodiment. More specific information than that of FIG. 5 is provided. For example, it includes the actual number of tagging times of customers including Hong himself, and so on. In addition to the price of the product itself, it also receives a purchase history list including other people's feedback information about the product to facilitate the purchase of the product by the customer.
Although not shown in FIG. 6, the purchase history list may also include location information of goods. For example, in FIG. 3, the numbers of the stands are numbered from 1 to 6, and the positions where a specific product group is placed are indicated by a to i. If the target product listed in the purchase history list received by the customer is a 1-b in the purchase history list, it is possible to check how many times the customer is on the shelf. Using this information, the customer can move to the location of the shelf where the product is displayed, and can purchase the product in a shopping cart.
Further, the purchase history list may include promotional information of the listed products. The promotion information may be, for example, an icon having discount sale information or a link for receiving a discount coupon. By touching the summary discount information link included in the list, detailed discount sales information can be provided. When the user touches the coupon icon on the list, the coupon providing screen pops up and the activated coupon can be downloaded and used.
According to the method for providing product information using the electronic label according to the embodiment shown in FIG. 2, the
FIG. 7 shows a flow of a method for providing goods information using an electronic label according to another embodiment. In one aspect, the method for providing product information using an electronic label implemented in the
In one embodiment, the sales processing step receives the information of the selected product from the purchase history list from the portable terminal and processes the sale of the selected product. In one embodiment, in the purchase processing step, the portable terminal transmits information of the selected goods among the purchase history list to the service server.
FIG. 8 shows a terminal displaying a purchase history list according to an embodiment. FIG. 9 illustrates a terminal displaying a payment window according to an embodiment. If the customer clicks a specific item on the list of purchase histories displayed on his or her portable terminal, the customer can move to the payment window shown in FIG. 9 to promptly purchase the item.
According to the method for providing product information using the electronic label according to the embodiment shown in FIG. 7, the
In one embodiment, steps 739 and 765 are performed in the sales processing step of the product information providing method using the electronic label implemented in the
According to another aspect, the purchase history list may further include a link item to information on an associated product of the listed goods. For example, the related product may be information on a product frequently sold together with the product.
As another example, the related product may be a list of popular products in which many of the same kinds of products are tagged. The tagging information of the customers can be accumulated in the service server. FIG. 10 shows an example of such accumulated tagging information.
11 shows an example of a list of popular goods according to an embodiment. The tagging information of the product having a large number of tagging times among the products that are the same as the target product of the received tagging information is extracted. Such a list of related goods may include promotion information, for example, discount sales information and coupon information. According to a further aspect, the related merchandise list may further include location information of the shelves displayed in the store of the merchandise. If a customer desires to purchase one of the related products, the customer can confirm the location and move the product to purchase the product in the shopping cart. As another example, online purchase can be processed when purchase of a product is selected from the related product list. At this time, the related products can be shipped home or at the exit of the store and can be found at once.
In one embodiment, the sales processing step receives the information of the selected product from the list from the portable terminal and processes the sale of the selected product. In one embodiment, the mobile terminal transmits information of the selected product to the service server, wherein the list is a list of items of interest or a list of related products. The user is able to induce the re-purchase of the customer by providing the product information or the related product information that the customer is interested in, among the products of interest and similar products, by tagging the electronic label indicating the information of the product that the customer is interested in at the store .
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken by way of limitation and that those skilled in the art will recognize that various modifications and equivalent arrangements may be made therein. It will be possible. Accordingly, the true scope of protection of the present invention should be determined only by the appended claims.
110: management server
130: Gateway
170-1 ... 170-N: Electronic label
140: service server
141: service management database
150:
Claims (10)
A tagging information receiving step of receiving tagging information from a portable terminal; And
A purchasing history list providing step of generating a purchase history list including information on a product that is the same as a target of the received tagging information and transmitting the purchase history list to the portable terminal; The method comprising the steps of:
A sales processing step of receiving information of a selected commodity from a purchase history list from a portable terminal and processing sales of the selected commodity; The method comprising the steps of:
A tagging information generating step of generating tagging information and transmitting the tagging information to a server as a service server; And
A purchase history list receiving step of receiving a purchase history list generated by the service server from the service server; The method comprising the steps of:
A purchase processing step in which the portable terminal transmits information of a selected product in a purchase history list to a service server to process purchase; To
And further comprising an electronic label.
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KR20140121434 | 2014-09-13 | ||
KR1020140121434 | 2014-09-13 |
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KR1020140129641A KR20160032646A (en) | 2014-09-13 | 2014-09-26 | Product information tracing method utilizing an electronic shelf label |
KR1020140129642A KR20160032647A (en) | 2014-09-13 | 2014-09-27 | Product information tracing method utilizing an electronic shelf label |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR102090174B1 (en) * | 2019-08-27 | 2020-05-29 | 이창수 | Big data analysis based on electronic price notation system Personalized marketing service provision system |
WO2022080595A1 (en) * | 2020-10-12 | 2022-04-21 | 주식회사 써모랩코리아 | Fresh product delivery system using returnable packaging and packaging state information |
-
2014
- 2014-09-26 KR KR1020140129641A patent/KR20160032646A/en not_active Application Discontinuation
- 2014-09-27 KR KR1020140129642A patent/KR20160032647A/en not_active Application Discontinuation
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR102090174B1 (en) * | 2019-08-27 | 2020-05-29 | 이창수 | Big data analysis based on electronic price notation system Personalized marketing service provision system |
WO2022080595A1 (en) * | 2020-10-12 | 2022-04-21 | 주식회사 써모랩코리아 | Fresh product delivery system using returnable packaging and packaging state information |
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