KR20160030543A - Providing device-specific instructions for media content - Google Patents

Abstract

Systems and methods are disclosed for providing device-specific instructions in response to a perception of a media content segment. In one implementation, the processing device receives one or more media content segments from the user device. The processing device processes one or more media content segments to determine one or more operations associated with the one or more media content segments. The processing device selects at least one of the one or more operations based on the one or more characteristics associated with the user device. The processing device provides one or more instructions for performing at least one of one or more operations with respect to the user device.

Description

PROVIDING DEVICE-SPECIFIC INSTRUCTIONS FOR MEDIA CONTENT < RTI ID = 0.0 >

Aspects and implementations of the disclosure relate to data processing, and more particularly to providing device-specific instructions in response to a perception of a media content segment.

The audio and video content is stored on data servers and can be provided to users for listening / viewing via the Internet. Applications for supporting listening / viewing of such audio and video content may be browser-based, or may be executed independently of the browser.

The following presents a simplified summary of various aspects of the disclosure to provide a basic understanding of such aspects. This summary is not an extensive overview of all contemplated embodiments, nor is it intended to identify key or critical elements or to limit the scope of such aspects. Its purpose is to present some concepts of the present disclosure in a simplified form as a prelude to the more detailed description presented below.

In one aspect of the disclosure, the processing device receives one or more media content segments from a user device. The processing device processes one or more media content segments to determine one or more operations associated with the one or more media content segments. The processing device selects at least one of the one or more operations based on the one or more characteristics associated with the user device. The processing device provides one or more instructions for performing at least one of one or more operations with respect to the user device.

In another aspect of the disclosure, a processing device captures one or more media content segments at a user device. The processing device provides one or more media content segments to the remote device. The processing device receives one or more instructions, wherein each of the one or more instructions is associated with at least one of the one or more media content segments and corresponds to one or more operations. The processing device initiates execution of at least one of the one or more instructions.

Aspects and implementations of the disclosure will be more fully understood from the detailed description given below and from the accompanying drawings of various aspects and implementations of the disclosure, but should not be construed as limiting the disclosure to any particular aspect or implementation , It is merely for explanation and understanding.
Figure 1 illustrates an exemplary system architecture in accordance with an implementation of the present disclosure.
Figure 2 shows a flow diagram of aspects of a method for providing a device-specific instruction in response to a perception of a media content segment.
Figure 3 illustrates an exemplary scenario in which two user devices according to an implementation of the present disclosure perceive the same media content segment.
Figure 4 illustrates an exemplary notification that may be provided to a content provider in accordance with an implementation of the present disclosure.
5 illustrates an exemplary scenario in which two user devices according to an implementation of the present disclosure perceive the same media content segment.
6 shows a flow diagram of aspects of a method for providing a device-specific instruction in response to a perception of a media content segment.
Figure 7 illustrates an exemplary implementation of a media content capture trigger in accordance with an implementation of the present disclosure.
FIG. 8 illustrates an exemplary scenario in which different sets of instructions may be presented at each user device according to an implementation of the present disclosure.
Figure 9 illustrates an exemplary scenario in which an instruction may be presented in response to the selection of various media content capture triggers in accordance with an implementation of the present disclosure.
Figure 10 shows a block diagram of an exemplary computer system operating in accordance with aspects and implementations of the present disclosure.

Embodiments and implementations of the disclosure relate to providing device-specific instructions in response to perceptions of media content segments. The disclosed systems and methods may be applied to media content such as audio and / or video content, such as content that is projected, displayed, or otherwise provided in a media player (e.g., television, radio, . More specifically, a significant amount of media content (e.g., television programs, radio programs, media retrieved from the Internet, etc.) exposed to a user may cause the user to perform one or more subsequent actions or actions (e.g., (E.g., visiting a website, etc.), the user will not only be assured that such subsequent actions will occur, but will also be able to provide the necessary parameters (e.g., Web site address, etc.) is correct. Therefore, even if a user tries to start a subsequent operation, many situations occur that do not (for example, when the user is already engaged in another job and forgets to do so later, When you can not do it). Moreover, even when a user can initiate a subsequent operation (as directed in media content such as an advertisement), such an operation may be a workaround for that particular user. For example, a radio advertisement that directs listeners to call a specific telephone number may not work for a user who can not (or does not want to) make a call, while a command to visit a website may not The user may not have a similar effect.

Thus, in various embodiments of the present disclosure, techniques are described that allow a content provider (such as an advertiser) to associate a plurality of actions with a single media content segment (such as an audio clip of an advertisement). When listening to an advertisement, for example, the user may initiate or trigger a mobile application on the user device that can capture a clip of the advertisement and send it to the server. The server may process the received clips in association with the data store of the content provided by such advertisers. Upon identifying a match from the data store, the associated action (as defined by the advertiser) is selected and returned to the user device as an instruction to perform a specific action (navigate to the web site, dial a phone number, etc.) Lt; / RTI > As mentioned, if a single content item in the data store can be associated with a plurality of operations, the particular operation selected for transmission back to the user device may be determined based on various characteristics of the user device. For example, a content provider may associate different actions with user devices having different characteristics (e.g., associated with different interests or demographics present in different geographic locations). In this way, the subsequent operations to be referred to can be achieved more easily and accurately by the user, and different operations can be provided to different types of users, even for a single content item (e.g., an advertisement). For example, when a user is listening to an associated advertisement, the user may press a button provided by the mobile application on the user mobile device. In response, the mobile application can obtain the URL of the website associated with the advertisement from the server or the telephone number associated with the advertisement, and present the obtained telephone number or website URL to the user, or the telephone number can be automatically dialed, May be automatically displayed on the user device.

FIG. 1 illustrates an exemplary system architecture 100 in accordance with an implementation of the present disclosure. The system architecture 100 includes user devices 102A-102N and server machine 120. [ These various elements or components may include a network 110, which may be a public network (e.g., the Internet), a private network (e.g., a local area network (LAN) or a wide area network (WAN) Respectively.

The user devices 102A-102N may be a wireless terminal (e.g., a smart phone or the like), a personal computer (PC), a laptop, a tablet computer, or any other computing or communication device, As shown in FIG. User devices 102A-102N may execute an operating system (OS) that manages the hardware and software of user devices 102A-102N. According to a particular implementation, each user device 102 may include one or more components and these components may be combined together or separated into additional components. It should be noted that, in some implementations, the various components of the user device 102 may be executed on separate machines. In addition, certain operations of certain components are described in more detail below in connection with FIG.

For example, the user device 102 may include a media content capture engine 112. The media content capture engine 112 may include, for example, media content that can be perceived by the device (e.g., audio coming from a radio that can be heard by an integrated microphone of the device or otherwise perceived, To capture media content segments (e.g., audio clips, video clips, etc.) of a video content from a television, computer, etc. that can be viewed by an integrated camera of the user (E. G., Uploaded) media content segments to the server machine 120 (e. G., Via the network 110) May be a set of instructions. Further, in some implementations, the media content capture engine 112 may include a media content capture trigger (e.g., a media content capture trigger) that may be contained within and / or otherwise presented in association with an interface of one or more other applications (E.g., icons, buttons, text hyperlinks, and / or any other such indicators). Such a media content capture trigger may be triggered when a user also uses / interacts with another application (e.g., a text messaging application, a web browser, etc.) (e.g., by pressing an icon via the touch screen interface) Or to initiate it in other ways.

The user device 102 may also include an instructional presentation engine 122. The instructional presentation engine 112 may include one or more instructions (e.g., initiating telephone conversations, navigating to a predetermined location, etc.), such as instructions that may be provided in response to capturing and providing media content segments, And / or a set of instructions, such as, for example, an application, a module, and / or a set of instructions that may receive such instructions from a user at an interface of the user device 102,

The server machine 120 may be any of a number of different types of server machines such as a rackmount server, a router computer, a personal computer, a portable digital assistant (PDA), a mobile phone, a laptop computer, a tablet computer, a camera, a video camera, a netbook, Combinations thereof, or any other such computing device capable of implementing the various features described herein. The server machine 120 may include components such as an operation selection engine 130, a media content segment store 140, and a performance metric store 150. According to a particular implementation, these components may be combined together or separated into additional components. It should be noted that, in some implementations, the various components of the server machine 120 may be executed on separate machines. In addition, certain operations of certain components are described in more detail below in connection with FIG.

The media content segment store 140 may be hosted by one or more storage devices, such as main memory, magnetic or optical storage based disks, tape or hard drives, NAS, SAN, and the like. In some implementations, media content segment store 140 may be a network content segment store 140 that may be a network-attached file server via server machine 120 or network 110. In some implementations, media content segment store 140 may be a network- Oriented database, a relational database, etc., which may be hosted by one or more different machines coupled to the media content segment store 120, while in other implementations, the media content segment store 140 may be any other type of persistent storage, , A database hosted by another entity, and accessible to the server machine 120.

The media content segment store 140 may include media content segments 141A-141N. In some implementations, the media content segments 141A-141N may include media content itself (e.g., an audio clip of an audio ad, a video clip of a video ad, an image of a print ad, etc.) and / (E.g., each row is associated with a respective fingerprint) of media content segments as well as data structures (e.g., quantitative data derived from features such as color, intensity, frequency, etc.) A table that stores identifiers of audio, video, or image segments, fingerprint data for the audio, video, image segments, etc.). For example, upon receiving a media content segment that can be captured at the user device 102 and transmitted to the server machine 120, the received media content segment may include media content segments within the media content segment store 140, May be compared and / or analyzed in other ways in light of this. In doing so, one or more matches and / or similarities may be identified between the captured / received media content segments and the media content segments stored in the media content segment store 140.

Each media content segment 141 may be associated with one or more operations, such as operations 142A-142N. The operations 142A-142N may be performed by user devices 102A-102N (e.g., based on similarity, matching, or any other such determination of media content segments, such as media content segments captured at user device 102) (E. G., By dialing a particular phone number, navigating to a particular web site, or displaying a specific location on the map) that may be provided to and / or provided in connection with user devices Quot; command "). These operations may be performed in user devices 102A-102N to modify or affect the operation of user devices 102A-102N in one or more ways. It should be noted that, as shown in FIG. 1, a single media content segment (such as media content segment 141A) may be associated with a plurality of operations (such as operations 142A and 142B) .

In some implementations, one or more of the referenced operations 142A-142N may include various characteristics 143A-143N, such as the characteristics of the location of the user device (or devices) and / Lt; / RTI > These properties can be considered as to which of several associated operations will be selected with respect to a particular media content segment, as will be described in detail herein. In some implementations, these operations may be performed by a server machine (not shown) that may be configured to select various operations based on receipt of a particular media content segment or segments and to provide corresponding instructions that may be executed, e.g., May be selected by the operation selection engine (130) of the controller (120).

The performance metric store 150 may store one or more performance metrics (e.g., conversion rate) (e.g., performance metrics), such as performance metrics that may be calculated or determined in connection with various operations, such as operations 142A- Not shown). This performance metric can be considered with respect to determining alternative actions to provide with respect to a particular media content segment, as described in detail herein.

2 illustrates a flow diagram of aspects of a method 200 for providing a device-specific instruction in response to a perception of a media content segment. The method may be performed by processing logic, which may include hardware (circuitry, dedicated logic, etc.), software (which may be executed in a general purpose computer system or a dedicated machine), or a combination thereof. In one implementation, the method is performed by the server machine 120 of FIG. 1, while in some other implementations, one or more blocks of FIG. 2 may be performed by another machine. For example, in various alternative implementations, the method may be performed at the user device 102 (i.e., the method or various aspects thereof may be performed in communication with a server (e.g., 102). ≪ / RTI >

For simplicity of illustration, the methods are shown and described as a series of acts. However, the acts according to this disclosure may occur in various orders and / or concurrently, and other acts are not presented or described herein. In addition, not all illustrated acts may be required to implement methods in accordance with the disclosed subject matter. In addition, those of ordinary skill in the pertinent art will appreciate and appreciate that these methods may alternatively be represented as a series of correlated states through state diagrams or events. Additionally, it should be appreciated that the methods described herein may be stored in an article of manufacture to facilitate transport and transfer of such methods to a computing device. The term article of manufacture, when used herein, is intended to encompass a computer program accessible from any computer-readable device or storage medium.

At block 210, one or more media content segments may be associated with one or more operations. That is, a content provider such as an advertiser may provide (e.g., upload) content (e.g., media content such as audio clips, video clips, etc.) to media content segment store 140 of server machine 120 . For example, with reference to FIG. 1, various content providers may include a product theme song (e.g., Jim's Pizza radio jingle ', a media content segment 141A) or an audio prompt For example, you can provide audio clips such as "Now vote for your favorite 'Talent Show' star", media content segment 141N. After providing such a media content segment, the content provider may also associate each segment with one or more actions. For example, as shown in FIG. 1, the media content segment 141A includes an action 142A ('Dialing 714-555-1212') and action 142B (' The media content segment 141N may be associated with actions including the 'Closest Jim's Pizza' location on map ', while the media content segment 141N may be associated with actions 142N (' . ≪ / RTI > 'Navigate to' www.TalentShowVote.com '). It is to be understood that the referenced acts are illustrative and that any number of other acts (e.g., adding a contact to an address book, navigating to a specific location, playing media content such as video, etc.) I have to understand. In an aspect, block 210 is performed by the operation selection engine 130.

At block 220, one or more media content segments are received. Such media content segments may be received from a device such as one of the user devices 102A-102N (e.g., a smart phone, etc.). In addition, such media content segments may be captured at these devices 102A-102N, such as by using an integrated audio and / or video capture device (e.g., a microphone or camera). In some implementations, the referenced media content segments may be captured in response to a user selection. For example, when listening to, viewing, or otherwise perceiving media content (for example, when listening to the radio jingles of Jim's Pizza played on the radio, you might say, "Now, your favorite" Talent Show " Quot; Vote on "on a television), the user may initiate or trigger a mobile application (" app ") on user device 102, such as in the manner described with respect to FIG. 6 . The mobile application may capture media content segments (e.g., audio clips of perceived media content from radio, television, etc.) and also send media content segments (e.g., via network 110) As shown in FIG.

In addition, in some implementations, the referenced media content segments may be provided in response to a user selection. That is, in some implementations, the referenced mobile application running on the user device 102 may be configured to capture media content continuously and / or periodically (i.e., even without user initiation or prompting) For example, even when the user's desired audio / video prompt is no longer being displayed / played back), it may subsequently choose to launch or trigger the application to provide this captured media content segment. In an aspect, block 220 is performed by media content segment store 140.

At block 230, the media content segments (such as those received at block 220) are processed. In doing so, one or more actions associated with media content segments may be determined. For example, a received media content segment (e.g., an audio clip captured by user device 102A) may be compared and / or compared with media content segments 141A-141N in media content segment store 140 It can be analyzed in other ways in light of this. In doing so, one or more matches and / or similarities between the captured / received media content segments and the media content segments stored in the media content segment store 140 (e.g., received media content and media content segment store (E. G., By comparing the respective content fingerprints of the media content segments within the media content segment). In an aspect, block 230 is performed by operation selection engine 130.

Once a particular media content segment received from user device 102 is identified as being similar or otherwise similar to media content segment 141 stored in media content segment store 140, various operations (e.g., Operations associated with media content segment 141 referenced in block 210) may be determined. For example, with respect to media content received from user device 102A that is determined to match media content segment 141A ('Jim's Pizza's radio jingles'), various actions associated with the media content segment , Action 142A and action 142B) may be determined.

At block 240, one or more of the operations (such as those determined at block 230) are selected. That is, because a media content item (such as media content item 141A shown in FIG. 1) may be associated with a plurality of actions, a particular action (or other action) to be taken or otherwise employed Operations can be made. In certain implementations, such operations may be selected based on one or more characteristics associated with the device. That is, a content provider, such as an advertiser, selects one action with respect to a device associated with one property (e.g., user property), while another action (with respect to the same media content segment) It will be appreciated that it may be beneficial to choose. It should be appreciated that these characteristics may be identified or determined based on, for example, the metadata provided by the user device 102 in conjunction with the media content provided to the server machine 120 by the user device 102. In an aspect, block 240 is performed by the operation selection engine 130. [

For example, in some implementations, the referenced features may include one or more location features associated with the first device. In such a scenario, the content provider, such as an advertiser, may determine that one action (e.g., action 142A) is associated with one of the geographic areas (e.g., the media content segment 141A) (E.g., action 142B) is determined to be associated with another geographic area, while another action (e.g., action 142B) is determined to be associated with another geographic area Lt; RTI ID = 0.0 > devices. ≪ / RTI > In doing so, a single media content segment may be used to trigger different operations with respect to devices determined to be in different locations.

In addition, in some implementations, the referenced characteristics may include one or more user characteristics associated with the first device (e.g., a user account logged into the device or a user characteristic associated with the profile). In such a scenario, a content provider, such as an advertiser, may determine that one action (e.g., action 142A) is associated with a particular user characteristic (e.g., (E.g., operation 142B) may be determined for devices that may be determined to be associated with another user characteristic, while other actions may be selected for devices that may be determined to be associated with another user characteristic Can be defined or specified to be selected. By way of example, a content provider, such as an advertiser, may perform one action (e.g., dialing to a certain phone number, sending a call to a certain phone number, etc.) with respect to devices that may be determined to be associated with a particular feature (e.g., 55-65 year- (E.g., adding a phone contact to a user's address book, etc.) may be selected for a particular identified media content segment (e.g., audio from a radio or television advertisement), while another property (E.g., navigating to a web site, navigating to a social networking page, etc.) with respect to devices that can be determined to be associated with the same media content segment Can also be defined. In doing so, a single media content segment (e.g., from a television or radio commercial broadcast) may be used to trigger different actions with respect to devices that may be determined to be associated with different user characteristics.

Still as a further example, a content provider, such as an advertiser, may perform one action (e.g., a predetermined action) on devices that may be determined to be associated with a particular characteristic (e.g., (E.g., dialing to a telephone number) may be selected with respect to a particular identified media content segment (e.g., audio from a radio or television advertisement), while another characteristic (s) (E.g., navigating to a web site) is selected with respect to the same media content segment, with respect to devices that may be determined to be associated with the same media content segment (e.g., the ability to view the site, and / Can also be defined. Still as a further example, a content provider, such as an advertiser, may be associated with one of the devices (e.g., a device, a device, a device, etc.) with respect to devices that may be determined to be associated with a particular characteristic (E.g., opening content or otherwise navigating to a page associated with the same social network associated with the device) may be selected for a particular identified media content segment (e.g., audio from a radio or television advertisement) With respect to devices that can be defined to be associated with another feature (s) (e.g., associated with another social network or otherwise associated) For example, if you open the content or link to a page associated with the social network, Gating navigate the method) it can be also defined that can be selected with respect to the same media content segments. In doing so, a single media content segment (e.g., from a television or radio commercial broadcast) may be used to trigger different actions with respect to devices that may be determined to be associated with different user characteristics.

In situations where the system discussed herein collects personal information about users, it may be desirable for users to know that the program or features are in the form of user information (e.g., a user's media viewing history, interest, user's preference, Information may be collected or an opportunity to control how and / or how to receive content that may be more relevant to the user may be provided. In addition, certain data may be handled in one or more ways before being stored or used so that the personally identifiable information may be removed. For example, the identity of the user may be treated such that no personally identifiable information can be determined for that user, or the user's specific location can not be determined if location information (such as city, ZIP code, Geographic location can be generalized. Thus, the user can control how information is gathered for the user and how it will be used by the content server.

It should also be noted that various operations (such as operation 142N shown in FIG. 1) may be associated with a single or default characteristic (or, alternatively, may not be associated with any characteristic). In such a scenario, the same operation may be employed with respect to all users regarding the associated media content segment (e.g., media content segment 141N) being received.

At block 250, one or more instructions are provided. In some implementations, such an instruction may perform one or more operations (such as those selected at block 240) in connection with a device, such as user device 102. For example, an instruction or command may be sent from the server machine 120 to the user device 102 via the network 110 or otherwise provided. Upon receipt of such an instruction, the receiving user device may execute the received instruction or otherwise implement it (e.g., dialing a predetermined phone number, navigating to a web page, etc.). In an aspect, block 250 is performed by operation selection engine 130.

For example, Figure 3 shows that both user devices 102A and 102N are perceived as 'radio jingles of Jim's Pizza' playing on the radio, and each user of each device captures a media content segment, RTI ID = 0.0 > 120 < / RTI > As shown in FIG. 3, both devices perceive the same instance of 'Jim's Pizza's radio jingles', but the instructions provided to the device 102A may be to dial a particular phone number, while devices 102N The instructions provided may indicate the location of the nearest 'Jim's Pizza' on the map. As described herein, each instruction may be associated with a property that can be determined with respect to each device (e.g., as provided as metadata in conjunction with media content segments sent from the user device to the server machine 120) May be provided. In doing so, the content provider (e.g., an advertiser) may specify that different actions / commands for the same perceived content (e.g., same radio advertisement) are provided to different types of users.

In addition, in some implementations, instructions may be provided to provide an option to perform one or more operations with respect to the device. That is, instead of executing the instruction received at the time of receiving the instruction at the user device 102, an option may be presented to the device or otherwise provided so that the user can determine whether the particular received instruction is to be implemented in the device and / Or how it will be implemented. For example, a prompt may be presented to the user and the received command (s) (e.g., 'Do you want to call Jim's Pizza now?'), ' You can ask for approval or disapproval of the "Talent Show?"

At block 260, one or more performance metrics may be determined. In some implementations, such performance metrics may be determined in connection with various operations, such as those selected at block 240. [ That is, it will be appreciated that a given operation may be more effective than other operations with respect to facilitating a transition (e.g., purchase, subscription, etc.) regarding that portion of the user. Thus, it may be beneficial to maintain a variety of performance metrics that may reflect varying degrees of success (e. G., Conversion rates) for a given operation to succeed in achieving a particular result, such as a conversion. In an aspect, block 260 is performed by performance metric store 150.

At block 270, one or more alternative actions may be identified. In certain implementations, such alternative operations may be identified based on one or more performance metrics, such as those determined in block 260. [ For example, in some implementations, the referenced alternative operations may be identified based on having each performance metric that is greater than one or more performance metrics of the operation selected at block 240. [ That is, a content provider such as an advertiser may initially associate a particular action with a particular media content segment, but such action may not subsequently achieve the desired result (such as a particular conversion rate), or may be suboptimal in other ways I can understand more. In such scenarios, various alternative actions (e.g., in the scenarios where the conversion rate for a particular action may be determined to be lower than the conversion rate for other actions associated with the same media content segment) May be identified, a notification / prompt may be generated and provided to a content provider (e.g., an advertiser) to suggest that alternative action (s) be implemented. Alternatively, the action selection engine 130 may be configured to select an alternative action (s) for the media content segment in an automated manner, without requiring additional input to the content provider. In an aspect, block 270 is performed by the operation selection engine 130.

By way of example, FIG. 4 illustrates an exemplary notification 400 that may be provided to a content provider, such as an advertiser. This notification may also indicate that the content provider has performed another operation (operation 142B, " Jim's Pizza " nearest to the map) in the light of the decision that the alternative action generates more conversions ') Instead of an alternative action (operation 142A' dialing 714-555-1212 ').

At block 280, one or more instructions may be provided to perform alternative operations (such as those identified at block 270) instead of one or more operations. For example, referring to FIG. 4, upon receipt of an affirmative selection (such as by a content provider) in response to a notification, an instruction may be provided to perform an alternative action instead of the action originally designated by the content provider have. In an aspect, block 280 is performed by operation selection engine 130.

At this point, a large portion of the disclosure may be provided or otherwise disclosed in the identification of a media content item (e.g., an advertisement provided or sponsored by an advertiser) (such as an advertisement content) Although described with respect to a content provider specifying various actions / commands, it is noted that in other implementations such an action / command may be associated with (and subsequently provided in connection with) media content items coming from other sources Should be.

For example, Figure 5 shows that both user devices 102A and 102N are "... in other news, today the gas prices rose again today ..." (E.g., a news report) is coming from a third party (e.g., a news radio station), the various techniques described herein may be used to identify actions to media that are comparable to such third party content Lt; RTI ID = 0.0 > content items. ≪ / RTI > For example, an advertiser may associate various actions with a media content segment " oil price "and further associate different actions to be provided to devices having different characteristics, as described herein (e.g., In response to the same media content segment, based on the characteristics associated with the device 102N, the device may be provided with the option of talking to a sales representative on the basis of various characteristics associated with the device 102A, ). In doing so, a content provider (e.g., an advertiser) may be able to determine, for the same perceived content, that different behaviors / instructions are received from different types of users (e.g., To be provided to the user.

FIG. 6 shows a flow diagram of aspects of a method 600 for providing device-specific instructions in response to a perception of a media content segment. The method may be performed by processing logic, which may include hardware (circuitry, dedicated logic, etc.), software (which may be executed in a general purpose computer system or a dedicated machine), or a combination thereof. In one implementation, the method is performed by the user device 102 of Figure 1, while in some other implementations, one or more of the blocks of Figure 6 may be performed by another machine.

At block 610, a media content capture trigger may be presented. In some implementations, such a media content capture trigger may be presented in terms of one or more applications, such as an application running on the user device 102. For example, a referenced media content capture trigger may be associated with an icon (or any other such indicator) that may be present in the interface of one or more other applications running on the user device and / , E.g., buttons, text hyperlinks, etc.). By way of example, FIG. 7 illustrates an exemplary implementation of such a media content capture trigger. As shown in FIG. 7, user device 102A is a device, such as a smart phone, running a text messaging application. It can be appreciated that the media content capture trigger 700A is included in the interface of the text messaging application. As also shown in FIG. 7, user device 102N is a device, such as a smart phone, running a web browser application. It will be appreciated that the media content capture trigger 700N is included within the interface of the web browser application. In doing so, a user may be able to access text messaging, web browsers, and the like (as opposed to terminating a text messaging application to initiate a separate mobile application, such as in the manner described at block 220, Such triggers may be selected or otherwise initiated while using / interacting with the application (e.g., by pressing an icon via the touchscreen interface). In an aspect, block 610 is performed by the media content capture engine 112.

At block 620, one or more media content segments may be captured. In some implementations, the referenced media content segments may be captured at and / or in association with the user device. For example, referenced media content segments (e.g., audio clips of perceived media content from a radio, television, etc.) may be transmitted to a user device (e.g., a microphone or camera) via an integrated audio and / or video capture device Lt; / RTI > Further, in some implementations, such a media content segment may be captured based on selection of a media content capture trigger (such as the media content capture trigger presented at block 610, as shown in FIG. 7). In an aspect, block 620 is performed by the media content capture engine 112.

Further, in some implementations, the user device 102 may be configured to capture media content continuously and / or periodically (i.e., without user initiation of a media content capture trigger). Selecting or otherwise initiating a user interface element (e.g., a media content capture trigger) may present a list or history of previously captured media content segments (e.g., the audio / The user may select one or more of these media content segments to be provided to the remote device, such as server machine 120, even when the video prompt is no longer being played / displayed.

At block 630, one or more media content segments (such as those captured at block 620) may be provided to the remote device. For example, when listening to, viewing, or otherwise perceiving media content (for example, when listening to the radio jingles of Jim's Pizza played on the radio, you can say, "Now your favorite 'talent show' Quot; star on a television "), the user may enter a media content capture trigger (e.g., another application as shown in FIG. 7, and / Such as an icon or other such indicator that is included and / or presented in association with a dedicated mobile application running on the user device 102 as described in step 220 of FIG. As noted, the media content capture triggers may be configured to capture media content segments (e.g., audio clips of perceived media content coming from radio, television, etc.) and may also be configured to capture (e.g., ) Media content segments to a remote device, such as server machine 120, for example. In an aspect, block 630 is performed by media content capture engine 112. [

At block 640, one or more instructions may be received. In some implementations, one or more of the referenced instructions may be associated with one or more media content segments (such as a media content segment captured at block 620 and / or provided at block 630). In addition, one or more of the instructions referenced in a given implementation may correspond to one or more operations. For example, as described in connection with FIG. 2 (e.g., at blocks 230-250), the user device may receive various commands, for example, from the server machine 120. As described in connection with FIG. 2, in some implementations such an instruction may be based on a selection of various corresponding actions, such as based on various characteristics (e.g., location, demographics, interests, etc.) While comparable instructions in other implementations may be provided to user devices having different characteristics. In addition, as described, several instructions may be provided (and received by the user device) to the user device in some implementations, and the user may select, for example, from the instructions provided at the user device. In one aspect, block 640 is performed by the instructional presentation engine 122.

At block 650, one or more instructions (such as those received at block 640) may be presented. In some implementations, such instructions may be presented at the user device and / or in connection therewith. For example, after receiving one or more commands (e.g., commands to dial a particular phone number, navigate to a particular web site, etc.), these commands may be presented, for example, at the user device. In doing so, the user may review the received command and determine whether to take further action on the command (s). In an aspect, block 650 is performed by the instructional presentation engine 122.

In some implementations, one or more of the referenced instructions may be presented based on various operational characteristics of the user device (such as a user device). By way of example, such operating characteristics may include operational capabilities of the user device. For example, FIG. 8 illustrates that a media content segment corresponding to " Jim's Pizza Radio Jingles " is played by both user devices 102A and 102N (e.g., via a media content capture trigger and / ) Are captured and forwarded / provided to a remote device, such as server machine 120. FIG. In response, various commands may be provided by the remote device and received by each user device. It should be noted that in some implementations, each user device may receive the same or a set of matching instructions. For example, with reference to FIG. 8, both device 102A and device 102N may receive a set of instructions that include the following instructions: 'Call Jim's Pizza', 'Contact Jim's Pizza Receive text messages with information ',' Visit Jim's Pizza's website ', and' Navigate to the nearest Jim's Pizza location '. However, while the device 102N may be a smartphone device with Internet and navigation capabilities (in addition to the cellular telephone / text messaging capability), the device 102A may be a cellular telephone with only a cellular telephone and text messaging capability. Thus, user device 102N may perform any number of associated instructions, while user device 102A may perform only phone call and text messaging-related commands. Thus, although both user device 102A and user device 102N have captured substantially the same media content segment (i.e., 'Jim's Pizza's radio jingles') and received a substantially identical set of instructions, In view of the capabilities, only the commands corresponding to the telephone call / text messaging functions are presented to the user device 102A, while the user device 102N transmits the received instructions (including web site visits, navigating to a predetermined location, Can be presented.

As a further example, the referenced operating characteristics (the instructions referenced based thereon may be presented, for example) may include the current behavior of the user device (e.g., an application currently running on the device) (E.g., an application recently run on the device), and / or a frequent operation of the user device (e.g., an application that is frequently run on the device). For example, several sets of instructions (e.g., dialing, visiting a given website, etc.) may be transmitted to the user device (e.g., in response to capturing and / or providing a media content segment, (Or presented in a prioritized manner) based on the current operation, recent operation and / or frequent operation of the user device, in one or more of these instructions, in a scenario provided and / or received by a user device ). By way of example, and with reference to FIG. 8, it should be appreciated that with respect to user device 102N (smartphone with web browsing, navigation, phone and text messaging capabilities), a plurality of instruction sets (e.g., Quot ;, " Receive text message with contact information of Jim's Pizza ", " Visit Jim's Pizza website ", and " Navigate to nearest Jim's Pizza location "), (For example, if the device recently ran a web browser application, as shown in FIG. 8, " Jim's Pizza's website visit " could be prioritized at the presentation of the command) If the current behavior of the user device (e.g., if the device is currently running a navigation application, as shown in FIG. 8, the 'navigate to nearest Jim's Pizza position' Which may be prioritized in the presentation of < / RTI > In this way, in scenarios where a plurality of instructions may be available for presentation at the user device, the user may be interested / informed (e.g., based on the manner in which the device is currently operating, Commands with relatively high likelihood of being related may be presented and / or prioritized for presentation.

Additionally, in some implementations, one or more of the referenced instructions may be presented in association with one or more applications running on the user device (such as a user device). For example, FIG. 9 illustrates that a media content segment corresponding to " Jim's Pizza Radio Jingles " is associated with each of the text messaging (e.g., described in connection with FIG. 7) Illustrates exemplary scenarios captured by both user devices 102A and 102N via capture triggers (700A and 700N, respectively). As described herein, peer media content segments (i.e., of Jim's Pizza's radio jingles) can be captured and transmitted / provided to remote devices, such as server machine 120, and in response, May be provided by a remote device and received by each user device. As also mentioned, in some implementations, each user device may receive the same or a set of matching instructions. Thus, for example, with reference to FIG. 9, both device 102A and device 102N may receive a set of instructions that include the following instructions: 'Call Jim's Pizza', 'Jim's Pizza Receive text messages with contact information for ',' Visit Jim's Pizza's website ', and' Navigate to the nearest Jim's Pizza location '. Because the device 102A has provided a media content segment based on the selection of a media content capture trigger 700A that is included in and / or otherwise presented in the interface of the text messaging application, (E.g., 'receiving a text message with contact information of Jim's Pizza') in the received instruction set associated with the application and / or otherwise associated with such application may be selected and / or displayed as shown in FIG. 9 Can be provided. With respect to device 102N, since the device has provided a media content segment based on the selection of a media content capture trigger 700N that is contained within and / or presented in an interface of the web browser application in other ways, One instruction (e.g., 'Jim's Pizza's website visit') in the received instruction set that belongs to and / or otherwise associated with this application is selected and / or displayed as shown in FIG. 9 Can be provided. Thus, user device 102A and user device 102N have the ability to match and capture substantially the same media content segment (i.e., 'Jim's Pizza radio jingles') and may also have received substantially the same instruction set , The media content items are captured based on the selection of a media content capture trigger included in the text messaging application and the web browser application, respectively, then the corresponding / corresponding commands to these applications will be associated with each of the media content capture triggers In view of the application, it may be selected and provided in each user device.

In addition, in some implementations, one or more of the referenced instructions may be presented based on various characteristics associated with the user device and / or the user device (such as a user device). By way of example, such characteristics (e.g., user characteristics logged in the device or user characteristics associated with the profile) may include one or more interests, demographics, locations, and so on. For example, as shown in FIG. 8 (where media content segments are captured by both user devices 102A and 102N, transmitted / provided to a remote device, and commands are received by respective user devices, as described herein) In a scenario such as that shown, in some implementations, the same or a similar set of commands may be received by each device, but different instructions may be based on the characteristics (s) of that particular device / And may be presented to each corresponding device. 8, user device 102A may be associated with demographics of age 55-65, while user device 102N may be associated with demographics 18-25 years of age. ≪ RTI ID = 0.0 > have. Thus, both user device 102A and user device 102N could capture substantially the same media content segment (i.e., 'Jim's Pizza's radio jingles') with the ability to match and would have received a substantially identical set of instructions However, different instructions may be presented and / or prioritized with respect to each device based on the characteristics of each device / characteristics associated with each device. Thus, with respect to the device 102A associated with the 55-65 year old demographic, users with preferences of the content provider (e.g., advertiser) and / or those with the feature (s) prefer phone call- (Or " dialing Jim's Pizza ") may be presented and / or prioritized based on a decision to respond to and / or to respond in a relatively friendly manner. With respect to devices 102N associated with demographics of ages 18-25, users with preferences of the content provider (e.g., advertisers) and / or those with the feature (s) may prefer these commands and / , The 'Visit Website' command ('Jim's Pizza's Website Visit') may be presented and / or prioritized based on the decision to respond to the request.

In situations where the system discussed herein collects personal information about users, it may be desirable for users to know that the program or features are in the form of user information (e.g., a user's media viewing history, interest, user's preference, Information may be collected or an opportunity to control how and / or how to receive content that may be more relevant to the user may be provided. In addition, certain data may be handled in one or more ways before being stored or used so that the personally identifiable information may be removed. For example, the identity of the user may be treated such that no personally identifiable information can be determined for that user, or the user's specific location can not be determined if location information (such as city, ZIP code, Geographic location can be generalized. Thus, the user can control how information is gathered for the user and how it will be used by the content server.

At block 660, a selection of one or more instructions (such as those received at block 640 and / or presented at block 650) may be received. In doing so, the user may, for example, provide an indication of the wind or interest in pursuing the provided command in a tab (e.g., in the case of a touch screen interface), a click, or the like. In an aspect, block 660 is performed by the instruction presentation engine 122.

At block 670, execution of one or more instructions (such as those received at block 640 and / or presented at block 650) may be initiated. In some implementations, the execution of such an instruction may be initiated based on selection (such as selection received at block 660). For example, upon receipt of a selection of a particular instruction (e.g., a visit to a website, navigation to a predetermined location, etc.), the associated application (e.g., a web browser, navigation application, Or providing one or more parameters (e.g., a website address, a street address to be visited, etc.) that may be required to perform the command, or the like. In an aspect, block 670 is performed by the instructional presentation engine 122.

10 illustrates an exemplary computer system in which a set of instructions for causing a machine to perform any one or more of the methodologies discussed herein may be executed. In an alternative implementation, the machine may be connected (e.g., networked) to a LAN, an intranet, an extranet, or other machines in the Internet. This machine may operate with the capabilities of the server machine within the client-server network environment. The machine may execute (either sequentially or otherwise) a set of instructions specifying a personal computer (PC), a set-top box (STB), a server, a network router, a switch or a bridge, or an action taken by the machine It can be any machine. Also, although only a single machine is illustrated, the term "machine" is intended to encompass all types of machines that execute a set (or sets of) instructions individually or collectively to perform any one or more of the methodologies discussed herein It should be regarded as including any set.

Exemplary computer system 1000 includes a processing system (processor) 1002, a main memory 1004 (e.g., read only memory (ROM), flash memory, synchronous DRAM (E.g., dynamic random access memory (DRAM), such as dynamic random access memory (SDRAM)), static memory 1006 (e.g., flash memory, static random access memory (SRAM)) and data storage device 1016.

Processor 1002 represents one or more general purpose processing devices, such as a microprocessor, a central processing unit. More specifically, the processor 1002 may be a processor that implements a complex instruction set computing (CISC) microprocessor, a reduced instruction set computing (RISC) microprocessor, a very long instruction word (VLIW) microprocessor, Processors that implement a combination of instruction sets. The processor 1002 may also be implemented as an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), a digital signal processor (DSP) It may be one or more special purpose processing devices. The processor 1002 is configured to execute an instruction 1026 for performing the operations and steps discussed herein.

The computer system 1000 may further include a network interface device 1022. Computer system 1000 may also include a video display unit 1010 (e.g., a liquid crystal display (LCD) or cathode ray tube (CRT)), alphanumeric input device 1012 (e.g., keyboard) (E. G., A mouse), and a signal generating device 1020 (e. G., A speaker).

Data storage device 1016 may include one or more sets of instructions 1026 (e.g., instructions executed by collaboration manager 225) that implement any one or more of the methodologies or functions described herein And a computer readable medium 1024 that is stored. The instructions 1026 may also be present in the main memory 1004 and / or within the processor 1002 and may be stored in the main memory 1004 and the processor 1002, either entirely or at least partially during its execution by the computer system 1000. [ 1002 also constitute a computer readable medium. The instruction 1026 may also be transmitted or received over the network using the network interface device 1022. [

Although the computer-readable storage medium 1024 is shown as a single medium in an exemplary embodiment, the term "computer-readable storage medium" refers to a medium or medium that stores one or more sets of instructions, A centralized or distributed database, and / or an associated cache and server). The term "computer-readable storage medium" also refers to any medium that may store, encode, or transport a set of instructions for execution by a machine and cause the machine to perform any one or more of the present methodologies Should be regarded as including. Accordingly, the term "computer-readable storage medium" includes, but is not limited to, solid-state memories, optical media, and magnetic media.

In the above description, various details have been disclosed. However, it will be apparent to one of ordinary skill in the relevant arts that the benefit of this disclosure that embodiments may be practiced without these specific details. In some instances, well-known structures and devices are shown in block diagram form, rather than in detail, so as not to obscure the description.

The detailed description has been presented in terms of algorithms and symbolic representations of operations on data bits in computer memory. These algorithmic descriptions and representations are the means by which ordinary skill in the data processing arts will be used to most effectively convey the substance of their work to others skilled in the art. The algorithm is here considered to be a sequence of self-consistent steps that generally produce the desired result. The steps are typically ones that require physical manipulations of physical quantities. Typically, but not necessarily, these quantities take the form of electrical or magnetic signals that can be stored, transferred, combined, compared, and otherwise manipulated. Often it is convenient to refer to these signals as bits, values, elements, symbols, letters, numbers, numbers, etc., primarily because of general usage.

It should be borne in mind, however, that all of these and similar terms are to be associated with the appropriate physical quantities and are merely convenient labels applied to these quantities. Quot ;, " capture, "" receive, " " include, " The discussion using terms such as "initiation" and the like, refers to processing data represented as physical (e.g., electronic) quantities in a register or memory of a computer system or similar electronic computing device, Information storage, transmission, or other data similarly represented as a physical quantity in a display device.

Modes and implementations of the present disclosure also relate to an apparatus for performing the operations herein. The apparatus may be configured specifically for the required purpose or may comprise a general purpose computer that may be selectively activated or reconfigured by a computer program stored on the computer. Such a computer program may be stored in any type of disk, including read-only memory (ROM), random access memory (RAM), EPROM, EEPROM, magnetic or optical card, or any other type of storage medium, including floppy disks, optical disks, CD- Readable storage medium, including, but not limited to, any type of medium suitable for storing electronic instructions.

The algorithms and displays presented herein are not inherently related to any particular computer or other device. Various general purpose systems may be used with the programs in accordance with the present teachings, or it may prove convenient to construct more specialized apparatus to perform the required method steps. The required structure for various of these systems will be apparent from the following description. In addition, the present disclosure is not described with reference to any particular programming language. It will be appreciated that a variety of programming languages may be used to implement the teachings of the present disclosure described herein.

It is to be understood that the above description is intended to be illustrative, not limiting. Many other embodiments will be apparent to those of ordinary skill in the art upon reading and understanding the above description. In addition, the techniques described above can be applied to other types of data instead of, or in addition to, media clips (e.g., images, audio clips, text documents, web pages, etc.). Accordingly, the scope of the disclosure should be determined with reference to the appended claims, along with the full scope of equivalents to which such claims are entitled.

Claims (40)

As a computer implemented method,
Receiving one or more media content segments from a user device;
Processing the one or more media content segments to determine one or more operations associated with the one or more media content segments;
Selecting at least one of the one or more operations using the processing device and based on the one or more characteristics associated with the user device; And
Providing one or more instructions for performing at least one of the one or more operations with respect to the user device
Lt; / RTI > The method according to claim 1,
Wherein the one or more media content segments are captured in response to a user selection. The method according to claim 1,
Wherein the one or more media content segments are provided in response to a user selection. The method according to claim 1,
Wherein providing one or more instructions comprises providing one or more instructions for providing an option to perform at least one of the one or more operations with respect to the user device. The method according to claim 1,
In connection with the at least one operation, determining at least one performance metric;
Identifying one or more alternative actions based on the one or more performance metrics; And
Providing one or more instructions for performing the one or more alternative operations instead of the one or more operations
Lt; / RTI > 6. The method of claim 5,
Wherein identifying one or more alternative behaviors comprises identifying one or more alternative behaviors having respective performance metrics greater than the one or more performance metrics. The method according to claim 1,
And associating the one or more actions with the one or more media content segments. The method according to claim 1,
Wherein the at least one characteristic associated with the user device comprises a location characteristic associated with the user device. The method according to claim 1,
Wherein the at least one characteristic associated with the user device comprises a user characteristic associated with the user device. As a system,
Memory; And
A processing device coupled to the memory
Lt; / RTI >
The processing device comprising:
Receiving one or more media content segments from a user device;
Processing the one or more media content segments to determine one or more actions associated with the one or more media content segments;
Select at least one of the one or more operations based on the one or more characteristics associated with the user device;
And provide at least one instruction for performing at least one of the one or more operations with respect to the user device. 11. The method of claim 10,
Wherein the one or more media content segments are captured in response to a user selection. 11. The method of claim 10,
Wherein the one or more media content segments are provided in response to a user selection. 11. The method of claim 10,
Wherein the processing device provides one or more instructions for providing an option to perform at least one of the one or more operations with respect to the user device to provide one or more instructions. 11. The method of claim 10,
The processing device may further comprise:
In connection with the one or more operations, determining one or more performance metrics;
Identify one or more alternative actions based on the one or more performance metrics;
≪ / RTI > wherein the system provides one or more instructions for performing the one or more alternative operations instead of the one or more operations. 15. The method of claim 14,
Wherein the processing device identifies one or more alternative behaviors having respective performance metrics greater than the one or more performance metrics to identify one or more alternative behaviors. 11. The method of claim 10,
Wherein the processing device is further associated with the one or more media content segments. 11. The method of claim 10,
Wherein the at least one characteristic associated with the user device comprises a location characteristic associated with the user device. 11. The method of claim 10,
Wherein the at least one characteristic associated with the user device comprises a user characteristic associated with the user device. 23. A computer-readable medium having stored thereon instructions that, when executed by a processor, cause the processor to perform operations,
The operations include,
Receiving one or more media content segments from a user device;
Processing the one or more media content segments to determine one or more actions associated with the one or more media content segments;
Selecting at least one of the one or more operations based on the one or more characteristics associated with the user device; And
Providing one or more instructions for performing at least one of the one or more operations in association with the user device
≪ / RTI > 20. The method of claim 19,
In connection with the one or more operations, determining one or more performance metrics;
Identifying one or more alternative actions based on the one or more performance metrics; And
Providing one or more instructions for performing the one or more alternative operations instead of the one or more operations
≪ / RTI > As a computer implemented method,
Capturing one or more media content segments at a user device;
Providing the at least one media content segment to a remote device;
Receiving one or more commands, each of the one or more commands being associated with at least one of the one or more media content segments and corresponding to one or more operations; And
Initiating execution of at least one instruction of the one or more instructions at the user device
Lt; / RTI > 22. The method of claim 21,
Further comprising presenting at least one instruction of the one or more instructions at the user device. 23. The method of claim 22,
Wherein presenting at least one instruction of the one or more instructions at the user device comprises presenting at least one instruction of the one or more instructions at the user device based on one or more operating characteristics of the user device Gt; 24. The method of claim 23,
Wherein the one or more operational characteristics of the user device comprise operational capabilities of the user device. 24. The method of claim 23,
Wherein the one or more operational characteristics of the user device comprises at least one of (a) a current operation of the user device, (b) a recent operation of the user device, or (c) Way. 23. The method of claim 22,
Wherein presenting at least one instruction of the one or more instructions at the user device comprises presenting at least one instruction of the one or more instructions at the user device with respect to one or more applications executing on the user device A computer implemented method comprising: 22. The method of claim 21,
Further comprising presenting a media content capture trigger in connection with one or more applications running on the user device. 28. The method of claim 27,
Wherein capturing one or more media content segments comprises capturing one or more media content segments based on the selection of the media content capture trigger. 22. The method of claim 21,
And receiving a selection of at least one of the one or more instructions. 30. The method of claim 29,
Wherein initiating execution of at least one of the one or more instructions comprises initiating execution of at least one of the one or more instructions based on the selection. As a system,
Memory; And
A processing device coupled to the memory
Lt; / RTI >
The processing device comprising:
Capture one or more media content segments at the user device;
Providing the one or more media content segments to a remote device;
Receiving one or more commands, each of the one or more commands being associated with at least one of the one or more media content segments and corresponding to one or more operations;
And initiate execution of at least one of the one or more instructions. 32. The method of claim 31,
Wherein the processing device also presents at least one instruction of the one or more instructions at the user device. 33. The method of claim 32,
Wherein presenting at least one instruction of the one or more instructions at the user device presents at least one instruction of the one or more instructions at the user device based on one or more operating characteristics of the user device. 34. The method of claim 33,
Wherein the one or more operational characteristics of the user device comprise operational capabilities of the user device. 34. The method of claim 33,
Wherein the one or more operational characteristics of the user device comprises at least one of: (a) a current operation of the user device; (b) a recent operation of the user device; or (c) a frequent operation of the user device. 33. The method of claim 32,
Wherein presenting at least one instruction of the one or more instructions at the user device comprises presenting at least one instruction of the one or more instructions at the user device with respect to one or more applications executing on the user device . 32. The method of claim 31,
Wherein the processing device also presents a media content capture trigger in association with one or more applications running on the user device. 39. The method of claim 37,
Wherein capturing one or more media content segments captures one or more media content segments based on the selection of the media content capture trigger. 32. The method of claim 31,
Wherein the processing device is further configured to receive a selection of at least one of the one or more instructions and to initiate execution of at least one of the one or more instructions further comprises determining whether at least one of the one or more instructions The system comprising: 23. A computer-readable medium having stored thereon instructions that, when executed by a processor, cause the processor to perform operations,
The operations include,
Capturing one or more media content segments at the user device;
Providing the at least one media content segment to a remote device;
Receiving one or more commands, each of the one or more commands being associated with at least one of the one or more media content segments and corresponding to one or more operations;
Presenting at least one of the one or more instructions at the user device based on the one or more characteristics of the user device; And
Initiating execution of at least one of said one or more instructions;
≪ / RTI >

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