CN105519078A - Providing device-specific instructions for media content - Google Patents

Providing device-specific instructions for media content Download PDF

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Publication number
CN105519078A
CN105519078A CN201480049382.5A CN201480049382A CN105519078A CN 105519078 A CN105519078 A CN 105519078A CN 201480049382 A CN201480049382 A CN 201480049382A CN 105519078 A CN105519078 A CN 105519078A
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subscriber equipment
media content
instruction
content section
described subscriber
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马修·谢里菲
格奥尔基·波斯泰尔尼库
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Google LLC
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Google LLC
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Priority claimed from US13/938,197 external-priority patent/US20150019611A1/en
Priority claimed from US13/938,216 external-priority patent/US20150019612A1/en
Application filed by Google LLC filed Critical Google LLC
Publication of CN105519078A publication Critical patent/CN105519078A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/024—Guidance services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Multimedia (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

Systems and methods are disclosed for providing device-specific instructions in response to a perception of a media content segment. In one implementation, a processing device receives one or more media content segments from a user device. The processing device processes the one or more media content segments to determine one or more operations associated with the one or more media content segments. The processing device selects, based on one or more characteristics associated with the user device, at least one of the one or more operations. The processing device provides one or more instructions to perform the at least one of the one or more operations in relation to the user device.

Description

The instruction specific to equipment for media content is provided
Technical field
Each side of the present disclosure and execution mode relate to data processing, and relate more specifically in response to the perception to media content section and provide the instruction specific to equipment.
Background technology
Voice & Video content can be stored on data server and to be supplied to user to listen to and/or to watch by internet.For supporting that the application of listening to/watching of such Voice & Video content can based on browser, or can independent of browser execution.
Summary of the invention
Presented below is the simplification summary of various aspect of the present disclosure to provide the basic comprehension of such aspect.The extensive overview ot of the not all contemplated aspects of this summary, and the neither crucial or important element of intention assessment, do not describe the scope of such aspect yet.Its objective is and present concepts more of the present disclosure in simplified form as the preorder in greater detail presented after a while.
In one side of the present disclosure, a kind for the treatment of facility receives one or more media content section from subscriber equipment.One or more media content section described in described treatment facility process is to determine and one or more operations that described one or more media content section is associated.Described treatment facility selects at least one in described one or more operation based on the one or more characteristics be associated with described subscriber equipment.Described treatment facility provides the one or more instructions of at least one in order to perform relative to described subscriber equipment in described one or more operation.
In another aspect of the present disclosure, a kind for the treatment of facility catches one or more media content section at subscriber equipment place.Described one or more media content section is supplied to remote equipment by described treatment facility.Described treatment facility receives one or more instruction, and each in described one or more instruction is associated with at least one in described one or more media content section and corresponds to one or more operation.Described treatment facility initiates the execution of at least one in described one or more instruction.
Accompanying drawing explanation
According to detailed description given below and according to the accompanying drawing of various aspect of the present disclosure and execution mode by each side of the present disclosure for comprehend and execution mode, but, should not be taken and the disclosure is limited to particular aspects or execution mode, but only for explaining and understanding.
Fig. 1 depicts the demonstrative system framework according to an execution mode of the present disclosure.
Fig. 2 depicts the flow chart for providing each side of the method for the instruction specific to equipment in response to the perception to media content section.
Fig. 3 depicts the example scenario of wherein two the same media content sections of subscriber equipment perception according to an execution mode of the present disclosure.
Fig. 4 depicts the Exemplary notification that can be supplied to content provider according to an execution mode of the present disclosure.
Fig. 5 depicts the example scenario of wherein two the same media content sections of subscriber equipment perception according to an execution mode of the present disclosure.
Fig. 6 depicts the flow chart for providing each side of the method for the instruction specific to equipment in response to the perception to media content section.
Fig. 7 depicts the illustrative embodiments catching trigger according to the media content of an execution mode of the present disclosure.
Fig. 8 depicts the example scenario that can present different instruction sets thus at respective user equipment place according to an execution mode of the present disclosure.
Fig. 9 depicts the example scenario that can present instruction thus in response to the selection to various media content seizure trigger according to an execution mode of the present disclosure.
Figure 10 depicts the block diagram of the illustrative computer system operated according to each side of the present disclosure and execution mode.
Embodiment
Each side of the present disclosure and execution mode relate in response to the perception to media content section and provide the instruction specific to equipment.Disclosed system and method can be applied to media content, such as audio frequency and/or video content, the content such as projecting at media player (such as, TV, radio, computer etc.) place, show or provide in addition.More specifically, although the broad medium content that user is exposed to (such as, TV programme, radio programming, connect the media etc. of retrieval from internet) can encourage or advise that user performs one or more subsequent action or operation (such as, call, access websites etc.), but user's primary responsibility guarantees that such subsequent action occurs and guarantees that necessary parameter (telephone number such as, needed for subsequent operation, station address etc.) is accurately.Like this, although occur wherein user's intention initiate subsequent operation in doing so unsuccessful situation (such as, when user concentrates and forget after a while do like this time, user suitably do not remember subsequent parameter etc.).In addition, even if when user can initiate subsequent operation (indicating in the media content as such as advertisement and so on) in addition, such operation also may be suboptimum for specific user.Such as, the blurbing that instruction listener calls out particular telephone number may be poor efficiency for can not calling the user of (or not wishing like this), and in order to access websites instruction class like may be poor efficiency for other user.
Therefore, describe in various embodiments in this article and make content provider (such as advertiser) can by the technology of multiple operative association to single medium inclusive segment (audio clips of such as advertisement).When hearing advertisement, such as, user can initiate at subscriber equipment place or trigger Mobile solution, and it can catch and transmit the editing of advertisement to server.Server can process received editing about the data storage of the content provided by such advertiser.When identifying coupling from data storage, the operation (being defined by advertiser) that is associated can be selected and be transmitted back to subscriber equipment to perform specific operation (navigating to website, calling telephone number etc.) as instruction.As described in, tentation data store in single content item can be associated with multiple operation, can determine to be selected for based on the various characteristics of subscriber equipment the specific operation being transmitted back to subscriber equipment.Such as, content provider can by different operative association to the subscriber equipment with different qualities (such as, be present in diverse geographic location, be associated from different interest or demographics).In doing so, the subsequent operation of quoting by user more easily and realize exactly, and even can provide different operations relative to single content item (such as, advertisement) to dissimilar user.Such as, when user hears relevant advertisements, user may can press the button provided by Mobile solution on user's mobile device.Responsively, Mobile solution can obtain the URL of the telephone number be associated with advertisement or the website be associated with advertisement from server, and obtained telephone number or website URL can be presented to user, or impel telephone number automatically to be dialed or impel website to be automatically presented on user's mobile device.
Fig. 1 depicts the demonstrative system framework 100 according to an execution mode of the present disclosure.System architecture 100 comprises subscriber equipment 102A-102N and server machine 120.These various elements or assembly can be connected to each other via network 110, and network 110 can be public network (such as internet), dedicated network (such as local area network (LAN) (LAN) or wide area network (WAN)) or its combination.
Subscriber equipment 102A-102N can be wireless terminal (such as smart phone etc.), personal computer (PC), laptop computer, flat computer or any other calculating or communication equipment, and can be dispersed throughout Anywhere global geographically.Subscriber equipment 102A-102N can operation system (OS), the hardware and software of its management user device 102A-102N.Each subscriber equipment 102 can comprise one or more assembly, and according to particular implementation, such assembly can be grouped together or be separated into further assembly.It should be noted, in some embodiments, the various assemblies of subscriber equipment 102 can run on discrete machine.In addition, some operation of some assembly is described relative to Fig. 6 below in more detail.
Such as, subscriber equipment 102 can comprise media content seizure engine 112.It can be such as apply that media content catches engine 112, module and/or instruction set, it can be initiated or trigger (such as by user) (can such as be stemmed from the audio frequency that can heard by the integrated amplification device of equipment or perceive in addition of radio service by the media content of device-aware to catch, stem from TV, the places such as computer can by the viewing of the integrated camera of equipment or the video content etc. perceived in addition) media content section (such as audio clips, video clipping etc.), and can media content section be provided (such as uploading) to server machine 120 (such as via network 110) further.In addition, in some embodiments, media content catches engine 112 and subscriber equipment 102 can be configured to provide media content to catch trigger (such as icon, button, text hyperlink and/or other such designator any), in its interfaces that can be incorporated in other application one or more performed on a user device and/or other and this interface phase present in combination.Such media content catch trigger can make user can also utilize Another Application and/or with Another Application (such as, text message applications, web browser etc.) interact while select or in addition initiate such trigger (such as, by pressing on icon via touch screen interface).
Subscriber equipment 102 can also comprise instruction and present engine 122.Instruction present engine 112 can be such as apply, module and/or instruction set, it can receive one or more instruction (such as telephone calling, navigate to a position etc.), such as can in response to the seizure of media content section and those instructions providing and provide, and such instruction can be presented to user, such as at the interface of subscriber equipment 102, as described herein.
Server machine 120 can be frame build-in services device, router computer, personal computer, portable digital-assistant, mobile phone, laptop computer, flat computer, camera, video camera, net book, desktop computer, media center, above-mentioned any combination or can realize other such computing equipment any of various feature as herein described.Server machine 120 can comprise such as operation and select engine 130, media content section to store the assembly of 140 and performance metric storage vault 150.According to particular implementation, assembly can be combined or be separated into further assembly.It should be noted, in some embodiments, the various assemblies of server machine 120 can run on discrete machine.In addition, some operation of some assembly is described relative to Fig. 2 below in more detail.
Media content section stores 140 can by one or more memory device trustship, such as main storage, disk based on magnetic or optical storage, tape or hard disk driver, NAS, SAN etc.In some embodiments, it can be network-attached file server that media content section stores 140, and in other embodiments, media content section stores the persistent storage that 140 can be certain other type, such as object-oriented database, relational database etc., they can by server machine 120 or the one or more different machines trustships being coupled to server machine 120 via network 110, and in other embodiments, media content section stores 140 and can be made it can serviced device machine 120 database of accessing by another entity trustship.
Media content section stores 140 can comprise media content section 141A-141N.In some embodiments, media content section 141A-141N can correspond to the fingerprint (such as from the quantitative data that the features such as such as color, intensity, frequency obtain) of media content itself (image etc. of the audio clips of such as audio advertisement, the video clipping of video ads, print ad) and/or such media content and the data structure (such as wherein often the identifier of row storing audio, video or image sections and the table etc. for the finger print data of this audio frequency, video or image sections) in order to be associated by its corresponding for media content section fingerprint.Receive such as can catch at subscriber equipment 102 place and be sent to the media content section of server machine 120 time, the media content section that received media content section and media content section can be stored compared with the media content section in 140 and/or to store in 140 according to media content section is in addition analyzed.In doing so, can identify that the media content section of seizure/reception is mated and/or similitude with to be stored between media content section that media content section stores in 140 one or more.
Each media content section 141 can be associated with the one or more operations such as operating 142A-142N.Operation 142A-142N can be can be provided to subscriber equipment 102A-102N and/or one or more instruction of providing about subscriber equipment 102A-102N or order (such as, in order to the instruction of dialing particular telephone number, navigate to specific website, ad-hoc location etc. is shown on map), such as based on relative to the similitude of media content section (the media content section such as caught at subscriber equipment 102 place), coupling or other such determination any.Such operation can be performed to change by one or more mode or to affect the operation of subscriber equipment 102A-102N at subscriber equipment 102A-102N place.It should be noted, as described in FIG, single medium inclusive segment (such as media content section 141A) can be associated with multiple operation (such as operate 142A and operate 142B).
In some embodiments, the characteristic of the characteristic of the one or more and various characteristic 143A-143N in the operation 142A-142N quoted, the such as position of (one or more) subscriber equipment and/or the user be associated with subscriber equipment can be associated.Can relative to determine by select relative to specific media content section in multiple operation be associated which/consider such characteristic a bit, as described in detail in this article.In some embodiments, such operation can select engine 130 to select by the operation of server machine 120, it can be configured to select various operation based on the reception of one or more specific media content section, and provide can such as relative to subscriber equipment 102 perform command adapted thereto.
Performance metric knowledge base 150 can comprise one or more performance metric (such as transfer ratio) (not shown), the performance metric that such as can calculate about various operation (such as operating 142A-142N) or determine.Such performance metric can be considered, as described in detail in this article relative to the alternative operation determining will provide relative to specific media content section.
Fig. 2 depicts the flow chart for providing each side of the method 200 specific to the instruction of equipment in response to the perception to media content section.The method by hardware (circuit, special logic etc.) can be comprised, the processing logic of software (such as running in general-purpose computing system or special purpose machinery) or both combinations performs.In one embodiment, the method is performed by the server machine 120 of Fig. 1, and in some other execution mode, one or more pieces of Fig. 2 can be performed by another machine.Such as, in various alternative execution mode, the method can perform at subscriber equipment 102 place (that is, can locally equipment 102 place instead of with the server communication of such as server machine 120 and so on perform the method or its various in).
In order to explain simple for the purpose of, method is described and is described as a series of actions.But, according to various order and/or can occur concomitantly according to action of the present disclosure, and there is other action not presenting in this article and describe.In addition, may not all shown action all be required to realize the method according to open theme.In addition, it should be appreciated by those skilled in the art that and recognize and via state diagram or event, the method can be expressed as a series of cross-correlation state as an alternative.In addition, will be appreciated that disclosed in this manual method can be stored on goods to promote such method transmission and to be transferred to computing equipment.As used herein term " goods " is intended to contain from any computer readable device or the addressable computer program of storage medium.
At square frame 210 place, one or more media content section can be associated with one or more operation.That is, the content provider of such as advertiser can store 140 to the media content section of server machine 120 provides (such as uploading) content (such as, the media content of such as audio clips, video clipping etc.).Such as and with reference to figure 1, various content provider can provide audio clips, such as product theme song (such as, the radio in the Pizza shop of media content section 141A ' Jim tingtang ') or audio prompt (such as, media content section 141N " please be now you favorite " TalentShow " star ballot ").Provided such media content section, each section can be associated with one or more operation by content provider further.Such as, as shown in fig. 1, can by media content section 141A with comprise the operation operating 142A (' dial 714-555-1212 ') and operate 142B (' position in nearest ' the Pizza shop of Jim ' is shown on map ') and be associated, simultaneously can by media content section 141N with comprise the operation operating 142N (navigating to ' www.TalentShowVote.com ') and be associated.Should to understand the operation of quoting be exemplary and can realize other operation (media content etc. such as, add contact person to address book, navigating to ad-hoc location, play such as video) of any number similarly.In one aspect, engine 130 is selected to perform square frame 210 by operation.
At square frame 220 place, receive one or more media content section.Such media content section can be received from (such as smart phone etc.) equipment, such as subscriber equipment 102A-102N.In addition, such as such media content section can be caught via integrated audio frequency and/or video capturing device (such as microphone or camera) at such equipment 102A-102N place.In some embodiments, the media content section quoted can be caught in response to user selects.Such as, hearing, seeing or perceive media content in addition (such as, hear the radio of the Pizza shop of Jim ' tingtang ' of playing on the radio, the prompting hearing/see " please be now you favorite " TalentShow " star ballot " on TV) time, user can initiate or trigger Mobile solution (' app ') on subscriber equipment 102, such as with relative to the mode described in Fig. 6.Mobile solution can be configured to catch media content section (audio clips being derived from the media content of radio, TV etc. of such as institute's perception), and can further to server machine 120 (such as, via network 110) (such as, uploading) media content section is provided.
In addition, in some embodiments, the media content quoted section can be provided in response to user selects.That is, in some embodiments, the Mobile solution quoted performed at subscriber equipment 102 place can be configured to catch media content (namely continuously and/or periodically, even if when initiating when there is no user or point out), and user can select subsequently to initiate or trigger this application with provide the media content section of such seizure (such as, though when the audio/video prompting that user expects no longer played/show time).In one aspect, store 140 by media content section and perform square frame 220.
At square frame 230 place, process media content section (such as receive at square frame 220 place those).In doing so, the one or more operations be associated with media content section can be determined.Such as, received media content section (audio clips such as, captured by subscriber equipment 102A) can be stored with media content section compared with the media content section 141A-141N in 140 and/or according to this media content section 141A-141N and analyze in addition.In doing so, can identify the media content section that catches/receive mate and/or similitude (such as, by comparing the corresponding contents fingerprint of received media content and the media content section in media content section stores) with to be stored between media content section that media content section stores in 140 one or more.In one aspect, engine 130 is selected to perform square frame 230 by operation.
The specific media content section received from subscriber equipment 102 is identified as and has been stored in media content section and stores media content section 141 in 140 quite or similar in addition, various operation (such as, be associated with the media content section 141 quoted at square frame 210 place those) can be determined.Such as, relative to being confirmed as the media content that from subscriber equipment 102A receive suitable with media content section 141A (radio of the Pizza shop of Jim ' tingtang '), the various operations (such as operate 142A and operate 142B) be associated with media content section can be determined.
At square frame 240 place, select one or more (such as determine at square frame 230 place those) in operation.That is, because media content item can be associated with multiple operation (all media content item 141A as shown in Figure 1), can relative to being provided to media content item or selecting relative to (one or more) specific operation that media content item adopts in addition.In some embodiments, such operation can be selected based on the one or more characteristics be associated with equipment.That is, can to recognize for the content provider of such as advertiser and so on while operating relative to the equipment choice one be associated with a characteristic (such as user personality) relative to the equipment choice be associated with different qualities (relative to same media content section) another operation it may is favourable.The media content that such as can be supplied to server machine 120 based on the metadata combination provided by subscriber equipment 102 by subscriber equipment 102 should be understood identify or determine such characteristic.In one aspect, engine 130 is selected to perform square frame 240 by operation.
Such as, in some embodiments, the characteristic quoted can comprise the one or more position characteristics be associated with the first equipment.In such circumstances, the content provider of such as advertiser and so on can define or specify and operate (such as operating 142A) relative to specific media content section (such as media content section 141A) by relative to the equipment choice one that can be confirmed as being associated with a geographic area (such as town, postcode, state, country etc.), and another operates (such as operating 142B) by relative to the equipment choice that can be confirmed as being associated with another geographic area.In doing so, the operation that can to use single medium inclusive segment different relative to the device trigger being confirmed as being in diverse location.
In addition, in some embodiments, the characteristic quoted can comprise the one or more user personalities (user personality such as, be associated with the user account signed in in equipment or profile) be associated with the first equipment.In such circumstances, the content provider of such as advertiser and so on can define or specify relative to specific media content section (such as, media content section 141A) will operate (such as relative to the equipment choice one that can be confirmed as being associated with specific user's characteristic (such as special interests, demographics etc.), operation 142A), and another operates (such as operating 142B) by relative to the equipment choice that can be confirmed as being associated with another user personality.For example, the content provider of such as advertiser and so on can define relative to can be confirmed as with particular characteristics (such as, the user of age between 55-65) equipment that is associated can relative to the specific media content section identified (such as, audio frequency from radio or television advertisement) select one to operate (such as, dial phone number, phone contacts etc. is added) to user's address book, also define simultaneously relative to can be confirmed as with another characteristic (such as, the user of age between 18-25) equipment that is associated can select another operation (such as relative to same media content section, navigate to website, navigate to the social networking page etc.).In doing so, single medium inclusive segment (stemming from such as TV or radio commercials) can be used to trigger different operating relative to being confirmed as the equipment be associated with different user characteristic.
By further illustrating, the content provider of such as advertiser and so on can define relative to can be confirmed as with particular characteristics (such as, the operational capacity of the such as ability of carrying out call and so on) equipment that is associated can relative to specific identified media content section (such as, audio frequency from radio or television advertisement) select one to operate (such as, dial phone number), also define simultaneously relative to can be confirmed as with (one or more) other characteristic (such as, the ability etc. that the ability and/or can not carry out of viewing website is called out) equipment that is associated can select another operation (such as relative to same media content section, navigate to website).By further illustrating, the content provider of such as advertiser and so on can define relative to can be confirmed as with particular characteristics (such as, be registered to a social networks or be associated with a social networks in addition) equipment that is associated can relative to specific identified media content section (such as, audio frequency from radio or television advertisement) select one to operate (such as, open content or navigate to the page that same social networks associated therewith with equipment be associated in addition), also define simultaneously relative to can be confirmed as with (one or more) other characteristic (such as, be registered to another social networks or be associated with another social networks in addition) equipment that is associated can select another to operate (such as relative to same media content section, open content or navigate to the page be associated with this social networks in addition).In doing so, single medium inclusive segment (stemming from such as TV or radio commercials) can be used to trigger different operating relative to being confirmed as the equipment be associated with different user characteristic.
Should note the systematic collection discussed in this article wherein about the personal information of user or personal information can be utilized when, can be user provide control program or feature whether to collect user profile (such as, about the information of media viewing history, interest, the preference of user or the current location of user of user) or control whether and/or how to receive the chance of content that may be more relevant to user.In addition, some data can by with one or more mode process, make individual identifiable design information be removed before it is stored or uses.Such as, the identity of user can be treated to and make for user, can not determine individual identifiable design information, or by the geographical position vague generalization of user (such as arriving city, ZIP code or state level), the ad-hoc location that can not determine user can be made when obtaining positional information.Therefore, how the possible information of how to collect about user that can control of user is used by content server with this information.
Should also be noted that can be associated with single or default properties (or not being associated with characteristic as an alternative) by various operation (all operation 142N as shown in Figure 1).In such circumstances, same operation can be adopted relative to all users receiving relative to it media content section (such as media content section 141N) be associated.
At square frame 250 place, provide one or more instruction.In some embodiments, such instruction can be perform one or more operation (such as select at square frame 240 place those) about the equipment of such as subscriber equipment 102 and so on.Such as, can transmit from server machine 120 to subscriber equipment 102 via network 110 or instruction or order are provided in addition.When receiving such instruction, receiving subscriber equipment and can perform or realize the instruction (such as, dial phone number, navigate to webpage etc.) that receives in addition.In one aspect, engine 130 is selected to perform square frame 250 by operation.
Such as, Fig. 3 depicts subscriber equipment 102A and 102N thus and perceives the Pizza shop radio of the Jim ' tingtang ' that play on the radio and the relative users of each equipment triggers or activates and catches media content section and the example scenario sending it to the application of server machine 120.As described in figure 3, the same instance that although two equipment perceives all the Pizza shop radio of the Jim ' tingtang ', but the instruction being supplied to equipment 102A can be dial particular telephone number, and the instruction being supplied to equipment 102N can show the position in nearest ' the Pizza shop of Jim ' on map.As described herein, command adapted thereto can be provided based on the characteristic can determined relative to each equipment (such as providing as the metadata combined with the media content section being sent to server machine 120 from subscriber equipment).In doing so, content provider (such as advertiser) can specify the different operating/instruction will be supplied to dissimilar user relative to same perceived content (such as, same blurbing).
In addition, in some embodiments, the instruction of the option by performing one or more operation relative to equipment can be provided.That is, as performing substituting of received instruction when subscriber equipment 102 place receives instruction, can present at equipment place or the option making user can to select whether and/or how to realize at equipment place specific reception instruction is provided in addition.Such as, prompting can be presented to user, the approval of instruction that request (one or more) receives or disapprove (such as, ' do you think the Pizza shop of calling out now Jim? ', " you want to vote to TalentShow? " Deng).
At square frame 260 place, one or more performance metric can be determined.In some embodiments, can about various operation, such as square frame 240 place select operation determine such performance metric.That is, can recognize that some operation can relative to promoting that the conversion (such as buy, contract) with regard to user is more effective than other operation.Like this, keep reflecting some operate in characterization result aspect that realization such as changes and so on successfully various performance metrics (such as transfer ratio) in various degree may be favourable.In one aspect, square frame 260 is performed by performance metric knowledge base 150.
At square frame 270 place, can identify that one or more alternative operates.In some embodiments, can based on one or more performance metric, such as determine at square frame 260 place those identify the operation of such alternative.Such as, in some embodiments, can should be able to measure based on the phase of one or more performance metrics being greater than the operation selected at square frame 240 place and identify quoted alternative operation.That is, although can recognize that specific operation initially can be associated with specific media content section by the content provider of such as advertiser and so on further, but such operation can subsequently and the result of unrealized expectation (such as particular conversion rate), or may be suboptimum in addition.In such circumstances (such as, the transfer ratio being used for specific operation can be defined as wherein in the situation of other transfer ratio operated be less than for being associated with same media content section), various alternative operation (such as can be confirmed as having other operation of superior performance tolerance) can be identified, and can generate and provide notice/prompting to content provider (such as advertiser), suggestion realizes the operation of (one or more) alternative.As an alternative, operation can be selected engine 130 to be configured to select in an automated manner to be used for (one or more) alternative operation of media content section, and not require the additional input from content provider.In one aspect, engine 130 is selected to perform square frame 270 by operation.
By illustrating, Fig. 4 depicts the Exemplary notification 400 of the content provider that can be supplied to such as advertiser and so on.Such notice can reflect that content provider produces the determination of more conversions (such as buy) and the suggestion selecting alternative to operate (operation 142A ' dials 714-555-1212 ') to replace another operation (operation 142B ' shows the position in nearest ' the Pizza shop of Jim ' on map ') according to alternative operation.
At square frame 280 place, can provide to perform one or more instructions that alternative operation (such as identify at square frame 270 place those) replaces one or more operation.Such as and with reference to figure 4, receive in response to this notice certainly select (such as by content provider) time, can provide to perform the instruction that alternative operation replaces the operation of initially being specified by content provider.In one aspect, engine 130 is selected to perform square frame 280 by operation.
At this moment, although should note relative to content provider specify in recognize be derived from content provider itself media content item (such as ad content) (such as, the advertisement being provided by advertiser or support) time by various operation/instructions of providing or realize in addition to describe the disclosure, but in other embodiments, can be associated such operation/instruction with the media content item being derived from other source (and providing relative to this media content item subsequently).
Such as, Fig. 5 depict illustrative user device 102A and 102N thus both perceive and describe " ... another news item is that gas price goes up today again ... " the example scenario of news report.Content (that is, it is reported) although it is so stems from third party's (such as, News Radio), but various technical configuration as herein described can be become operative association to the media content item suitable with such third party content.Such as, various operation can be associated with media content section " gas price " by advertiser, and the different operating that can will provide further is associated with the equipment with different qualities, as described herein (such as, there is provided the option in order to speak to representative of sales & marketing based on the various characteristic be associated with equipment to equipment 102A, also provide car dealer stock based on the characteristic be associated with this equipment to equipment 102N in response to same media content section simultaneously).In doing so, content provider (such as advertiser) can specify the different operating/instruction by being supplied to dissimilar user relative to same perceived content, even if when such content stems from third party source (such as news sources etc.).
Fig. 6 depicts the flow chart providing each side of the method 600 specific to the instruction of equipment in response to the perception to media content section.The method by hardware (circuit, special logic etc.) can be comprised, the processing logic of software (such as running in general-purpose computing system or special purpose machinery) or both combinations performs.In one embodiment, the method is performed by the subscriber equipment 120 of Fig. 1, and in some other execution mode, one or more pieces of Fig. 6 can be performed by another machine.
At square frame 610 place, media content can be presented and catch trigger.In some embodiments, such media content can be presented and catch trigger about one or more application, the application that such as performs at subscriber equipment 102 place.Such as, the media content quoted catch trigger can comprise may be incorporated in other application one or more that subscriber equipment performs interfaces in and/or the icon (or any other such designator, such as button, text hyperlink etc.) that presents in combination of other and this interface phase.By diagram, Fig. 7 depicts the illustrative embodiments that such media content catches trigger.As shown in Figure 7, subscriber equipment 102A is the equipment of the smart phone of such as execution contexts messages application and so on.Can recognize that media content catches trigger 700A and is incorporated in the interface of text message applications.As also illustrated in Fig. 7, subscriber equipment 102N is the equipment of the smart phone performing web browser application and so on.Can recognize that media content catches trigger 700N and is incorporated in the interface of web browser application.In doing so, user can (with such as exiting text message applications such as to initiate discrete Mobile solution in the mode described at square frame 220 place relative to Fig. 2 contrary) select or initiate such trigger (such as, by pressing on icon via touch screen interface) in addition while utilizing text message, web browser etc. to apply to interact with it.In one aspect, catch engine 112 by media content and perform square frame 610.
At square frame 620 place, one or more media content section can be caught.In some embodiments, such media content section can be caught at subscriber equipment place and/or relative to subscriber equipment.Such as, can via integrated audio frequency and/or video capturing device (such as, microphone or camera) the media content section (such as, being derived from the audio clips of the perceptible medium content at the place such as radio, TV) quoted is caught at subscriber equipment place.In addition, in some embodiments, (media content such as presented at square frame 610 place catches trigger, as shown in Figure 7) can to catch such media content section based on selection media content being caught to trigger.In one aspect, catch engine 112 by media content and perform square frame 620.
In addition, in some embodiments, subscriber equipment 102 can be configured to catch media content (even if that is, catch the Client-initiated situation of trigger at media content under) continuously and/or periodically.Selecting or initiating user interface element in addition (such as, media content catches trigger) when, list or the history of the media content section previously caught can be presented, and user can select one or more (such as, even if when the audio/video prompting desired by user is no longer played/shows) in such media content section of the remote equipment that will be supplied to such as server machine 120 and so on.
At square frame 630 place, can to remote equipment provide one or more media content section (such as square frame 620 place catch those).Such as, hearing, see or feel that media content (such as in addition, hear and play the Pizza shop radio of the Jim ' tingtang ' on the radio, hear/see the prompting etc. of " being please your favorite ' TalentShow ' star ballot now " on TV) time, user can initiate or select media content to catch trigger (such as, the icon be incorporated in Another Application and/or present in combination with Another Application or other such designator, as shown in Figure 7, and/or the special mobile application performed on subscriber equipment 102, such as described in square frame 220 place relative to Fig. 2).As described in, media content can be caught trigger arrangement to become catch media content section (such as, stemming from the audio clips of the perceptible medium content of radio, TV etc.) and (such as uploading) media content section (such as via network 110) can be provided to the remote equipment of such as server machine 120 and so on further.In one aspect, catch engine 112 by media content and perform square frame 630.
At square frame 640 place, one or more instruction can be received.In some embodiments, the one or more and one or more media content sections (the media content section such as catching at square frame 620 place and/or provide at square frame 630 place) in the instruction of quoting can be associated.In addition, in some embodiments, one or more in the instruction of quoting can correspond to one or more operation.Such as, as described in about Fig. 2 (such as at square frame 230-250 place), subscriber equipment such as can receive various instruction from server machine 120.As described in relative to Fig. 2, in some embodiments, such instruction can be provided based on to the selection of various respective operations, such as based on the various characteristics be associated with subscriber equipment (such as, position, demographics, interest etc.), and in other embodiments, even suitable instruction can be provided to the subscriber equipment with different qualities.In addition, as described in, in some embodiments, some instructions can be provided to subscriber equipment (and being received), and user can such as select among the instruction provided at subscriber equipment place.In one aspect, engine 122 is presented to perform square frame 640 by instruction.
At square frame 650 place, one or more instruction (such as in the instruction that square frame 640 place receives) can be presented.In some embodiments, such instruction can be presented at subscriber equipment place and/or about subscriber equipment.Such as, received one or more instruction (such as, in order to call out particular telephone number, to navigate to the instruction of specific website etc.), such as can present such instruction at subscriber equipment place.In doing so, user can check received instruction and determine whether to take further action relative to this (one or more) instruction.In one aspect, engine 122 is presented to perform square frame 650 by instruction.
In some embodiments, can present in the instruction that (such as at subscriber equipment place) quote based on the various operating characteristics of subscriber equipment one or more.By illustrating, such operating characteristic can comprise the operational capacity of subscriber equipment.Such as, Fig. 8 depicts the media content section corresponding to the Pizza shop radio of the Jim ' tingtang ' thus and is caught by subscriber equipment 102A and 102N (such as, catching trigger and/or proprietary application via media content) and transmit/be supplied to the example scenario of the remote equipment of such as server machine 120 and so on.Responsively, various instruction can be provided by remote equipment and be received by respective user equipment.Should notice that each subscriber equipment can receive one group of same or equivalent instruction in some embodiments.Such as and with reference to figure 8, equipment 102A and equipment 102N can receive instruction set, and it comprises giving an order: ' the Pizza shop of calling Jim ', ' reception has the text message of the contact details in the Pizza shop of Jim ', ' the Pizza shop of access Jim ' and ' navigating to the position, Pizza shop of nearest Jim '.But although equipment 102N can be the smart phone device with internet and homing capability (except cell phone/text message capability), equipment 102A can be the cell phone substantially with only cell phone and text message capability.Therefore, although subscriber equipment 102N can perform the instruction be associated of any number, subscriber equipment 102A can only perform the call instruction relevant with text message.Therefore, although (namely subscriber equipment 102A and subscriber equipment 102N has captured substantially the same media content section, the Pizza shop radio of the Jim ' tingtang ') and receive substantially the same instruction set, but according to the corresponding operating ability of each equipment, only have those instructions corresponding to call/text message function to present at subscriber equipment 102 place, and subscriber equipment 102N can present each (comprise access websites, navigate to a position etc.) in received instruction.
By further illustrating, the operating characteristic quoted (such as can present based on it instruction which quotes) can comprise the current operation of subscriber equipment (such as, the application performed at equipment place at present), the nearest operation of subscriber equipment (such as, the application performed at equipment place recently) and/or the frequent operation (application such as, usually performed at equipment place) of subscriber equipment.Such as, the set of some instructions wherein (such as, carry out call, access websites etc.) be provided to subscriber equipment and/or be received (such as in response to media content section seizure and/or provide, as described herein) situation in, can based on subscriber equipment current, recently and/or frequent operation to present in (or presenting in prioritization mode) such instruction one or more.By explanation and with reference to figure 8, (there is web-browsing about subscriber equipment 102N, navigation, the smart phone of phone and text message capability), receiving the set of multiple instruction (such as, ' the Pizza shop of calling Jim ', ' reception has the text message of the contact details in the Pizza shop of Jim ', ' website, Pizza shop of access Jim ' and ' navigating to the position, Pizza shop of nearest Jim ') time, can such as based on subscriber equipment nearest operation (such as, if equipment is recently in the application of execution web browser, then can will ' website in the Pizza shop of access Jim ' prioritization in the presenting of instruction, as shown in Figure 8), the current operation of subscriber equipment (such as, if equipment is current in execution navigation application, the instruction prioritization that then ' can will navigate to the position, Pizza shop of nearest Jim ' in the presenting of instruction, as shown in Figure 8) etc. present the instruction of quoting.In doing so, multiple instruction is wherein used in the situation that subscriber equipment place presents, can by for user relatively more likely those instructions of (mode currently to operate based on such as equipment, operated recently etc.) interested/relevant present and/or prioritization for presenting.
In addition, in some embodiments, what can present in the instruction that (such as at subscriber equipment place) quote about the one or more application performed at subscriber equipment place is one or more.Such as, Fig. 9 depicts thus corresponding to the example scenario that Pizza shop radio tingtang the media content section of Jim is caught by subscriber equipment 102A and 102N via media content seizure trigger (being 700A and 700N respectively) be incorporated in the interface of corresponding text message and web browser application (as such as about as described in Fig. 7).As described herein, suitable media content section (namely, the Pizza shop radio of the Jim's ' tingtang ') can be captured and transmit/be supplied to the remote equipment of such as server machine 120 and so on, and responsively, various instruction can be provided by remote equipment and be received by respective user equipment.Also as described in, in some embodiments, each subscriber equipment can receive same or equivalent instruction set.Therefore, such as and with reference to figure 9, equipment 102A and equipment 102N both can receive the instruction set comprising following instruction: ' the Pizza shop of calling Jim ', ' reception has the text message of the contact details in the Pizza shop of Jim ', ' website, Pizza shop of access Jim ' and ' navigating to the position, Pizza shop of nearest Jim '.Due to equipment 102A based in the interface being incorporated in text message applications and/or in addition and the selection that catches trigger 700A of the media content that presents in combination of this interface phase media content section is provided, so can select and/or provide from about and/or relate to instruction in the instruction set received of such application in addition (such as, ' reception has the text message of the contact details in the Pizza shop of Jim '), as shown in Figure 9.Relative to equipment 102N, due to equipment 2 based in the interface being incorporated in web browser application and/or in addition and the selection that catches trigger 700N of the media content that presents in combination of this interface phase media content section is provided, so can select and/or provide from about and/or relate to such application in addition the instruction set received among instruction (such as, ' website in the Pizza shop of access Jim '), as shown in Figure 9.Therefore, subscriber equipment 102A and subscriber equipment 102N both can have suitable ability and may capture substantially the same media content section (namely, the Pizza shop radio of the Jim ' tingtang '), and receive substantially the same instruction set, owing to catching media content item based on the selection of the media content seizure trigger be incorporated in text message applications and web browser application respectively, so catch trigger about it by the respective application selected according to media content, can select at respective user equipment place and those instructions correspond to/relating to such application are provided.
In addition, in some embodiments, can based on the various characteristic of subscriber equipment and/or the various characteristics be associated with subscriber equipment come that (such as at subscriber equipment place) present in quoted instruction one or more.By illustrating, such characteristic (user personality such as, be associated with the user account signed in in equipment or profile) can comprise one or more interest, demographics, position etc.Such as, in the situation described in such as Fig. 8 (wherein, media content section is caught by subscriber equipment 102A and 102N, is transmitted/be supplied to remote equipment, and instruction is received by respective user equipment, as described herein), although in some embodiments, same or equivalent instruction set can be received by each equipment, but can present different instructions based on (one or more) characteristic of particular device and/or from (one or more) characteristic that particular device is associated at each relevant device place.By illustrating, in the situation described in such as Fig. 8, subscriber equipment 102A can be associated with the demographics of age 55-65, and subscriber equipment 102N can be associated with the demographics of age 18-25.Therefore, although subscriber equipment 102A and subscriber equipment 102N can have suitable ability and may capture substantially the same media content section (namely, the radio of the Pizza shop of Jim ' tingtang ') and also receive substantially the same instruction set, but different instructions can be presented based on the characteristic of each equipment/from the characteristic that each equipment is associated about each equipment and/or by its prioritization.Therefore, can the preference of content-based supplier (such as advertiser) and/or the user with (one or more) the such characteristic preference with call dependent instruction and/or the determination that relatively prefers to respond call dependent instruction presents call instruction (' calling out the Pizza shop of Jim ') about the equipment 102A be associated with the demographics of age 55-65 and/or by its prioritization.Relative to the equipment 102N be associated with the demographics of age 18-25, can the determination that such instruction is responded of the preference of content-based supplier (such as advertiser) and/or the user with (one or more) the such characteristic preference and/or relatively prefer with ' access websites ' instruction (' website in the Pizza shop of access Jim ') to present such instruction and/or by its prioritization.
Should note systematic collection discussed in this article wherein about the personal information of user or personal information can be utilized when, can control program or feature be provided whether to collect user profile (such as, about the information of media viewing history, interest, the preference of user or the current location of user of user) for user or control whether and/or how to receive the chance of content that may be more relevant to user.In addition, some data can by with one or more mode process, make individual identifiable design information be removed before it is stored or uses.Such as, the identity of user can be processed, make for user, can not determine individual identifiable design information, or when obtaining positional information by the geographical position vague generalization (such as arriving city, ZIP code or state level) of user, the ad-hoc location that can not determine user can be made.Therefore, user can control how to collect and how be used by content server about the information of user and this information.
At square frame 660 place, the selection of one or more instruction (instruction such as receiving at square frame 640 place and/or present at square frame 650 place) can be received.In doing so, user such as can touch (such as, when touch screen interface), click or provide the expectation of instruction to continuing to provide or the instruction of interest in addition.In one aspect, engine 122 is presented to perform square frame 660 by instruction.
At square frame 670 place, the execution to one or more instruction (instruction such as receiving at square frame 640 place and/or present at square frame 650 place) can be initiated.In some embodiments, can based on the execution selecting (selection such as received at square frame 660 place) to initiate such instruction.Such as, receiving to specific instruction (such as, in order to access websites, navigate to a position etc.) selection time, the execution to command adapted thereto can be initiated, such as pass through by related application (such as, web browser, navigation application etc.) initialization and/or by providing the one or more parameters performing instruction and may need (such as, station address, the street address etc. that will navigate to).In one aspect, engine 122 is presented to perform square frame 670 by instruction.
Figure 10 describes the illustrative computer system that can perform for making machine perform the instruction set of any one or more in method discussed in this article therein.In alternative execution mode, machine can be connected (e.g., networked) to other machine in LAN, in-house network, extranets or internet.This machine can the volume operation of server machine in client-server network environment.Machine can be personal computer (PC), Set Top Box (STB), server, network router, switch or bridger or can any machine of set of instructions (sequentially or other), and this instruction set specifies the action will taked by this machine.In addition, although only illustrate individual machine, also term " machine " should be understood to include individually or jointly perform (or multiple) instruction set to perform any set of the machine of any one or more in method discussed in this article.
Exemplary computer system 1000 comprises treatment system (processor) 1002, main storage 1004 (such as, read-only memory (ROM), flash memory, dynamic random access memory (DRAM) (such as synchronous dram (SDRAM)), static memory 1006 are (such as, flash memory, static RAM (SRAM) etc.) and data storage device 1006, it intercoms via bus 1008 phase.
Processor 1002 represents one or more general purpose processing device of such as microprocessor, CPU etc.More specifically, processor 1002 can be that sophisticated vocabulary calculates (CISC) microprocessor, Jing Ke Cao Neng (RISC) microprocessor, very long instruction word (VLIW) microprocessor or realizes the processor of other instruction set or realize multiple processors of combination of instruction set.Processor 1002 can also be one or more dedicated treatment facility, such as application-specific integrated circuit (ASIC) (ASIC), field programmable gate array (FPGA), digital signal processor (DSP), network processing unit etc.Processor 1002 is configured to perform instruction 1026 to perform operation discussed in this article and step.
Computer system 1000 also can comprise Network Interface Unit 1022.Computer system 1000 also can comprise video display unit 1010 (such as, liquid crystal display (LCD) or cathode ray tube (CRT)), Alphanumeric Entry Device 1012 (such as keyboard), cursor control device 1014 (such as mouse) and signal generating apparatus 1020 (such as, loud speaker).
Data storage device 1016 can comprise computer-readable medium 1024, store the one or more instruction sets 1026 (instruction etc. such as, performed by cooperation management device 225) of any one or more realized in methods described herein or function thereon.Instruction 1026 also can its by computer system 1000, main storage 1004 and also form computer-readable medium processor 1002 the term of execution fully or at least in part reside in main storage 1004 and/or in processor 1002.Can transmit or receive instruction 1026 via Network Interface Unit 1022 by network further.
Although computer-readable recording medium 1024 is illustrated as single medium in the exemplary embodiment, but term " computer-readable recording medium " should be understood to include and store the single medium of one or more instruction set or multiple medium (such as, centralized or distributed data base and/or the Cache be associated and server).Also term " computer-readable recording medium " should be understood to include and can store, encode or carry instruction set to be performed by machine and to make this machine perform any medium of any one or more in method of the present disclosure.Therefore term " computer-readable recording medium " should be understood to include but be not limited to solid-state memory, optical medium and magnetizing mediums.
In the above description, many details have been set forth.But, for benefit to it is evident that for those skilled in the art of the present disclosure can when there is no these specific detail practical embodiment.In some cases, in form of a block diagram instead of illustrate in detail well-known structure and equipment, fuzzy to avoid making this describe.
In the algorithm and symbol expression of the operation to the data bit in computer storage, presented some part of detailed description.These arthmetic statements and represent the means being used for passing on to others skilled in the art most effectively its work essence by the technical staff of data processing field.Algorithm here and be usually envisaged as the step causing expected result from concensus sequence.This step is those of the physical manipulation of requirement physical quantity.Usually but not necessarily, this tittle takes the form of the electrical or magnetic signal that can be stored, transmit, combine, compare and handle in addition.These signals being called position, value, element, symbol, character, item, number etc. have been proved to be is easily sometimes, mainly due to general reason.
But, should remember that all these and similar terms will be associated with suitably physical quantity, and be only be applied to this tittle facilitate label.Unless specifically stated otherwise, as apparent in from the above discussed, to recognize throughout this description, utilize such as " process ", " selection ", " provide ", " determine ", " identification ", " association ", " seizure ", " reception ", the discussion of terms such as " initiations " refers to action and the process of computer system or similar electronic computing device, it is represented as physics (such as in the RS of computer system, electronics) data measured carry out handling and are transformed into and store at computer system memory or register or other such information, other data of physical quantity are expressed as similarly in transmission or display device.
Each side of the present disclosure and execution mode also relate to a kind of device for performing operation herein.This device can by for required object special configuration, or it can comprise the all-purpose computer that the computer program be stored in computer optionally activates or reshuffle.Such computer program can be stored in computer-readable recording medium, such as, but not limited to the disk of any type, comprise floppy disk, CD, CD-ROM and magneto optical disk, read-only memory (ROM), random access memory (RAM), EPROM, EEPROM, magnetic card or optical card or be suitable for the medium of any type of store electrons instruction.
The algorithm presented in this article is not relevant to any certain computer or other device inherently with display.Such as, various general-purpose system can be used together with the program of basis instruction herein, or the more specialized device of provable structure is easily to perform required method step.Desired structure for these systems various will manifest from following description.In addition, with reference to any certain programmed language, the disclosure is not described.To recognize and various programming language can be used to realize instruction of the present disclosure as described herein.
Above description should be understood be intended to be illustrative and nonrestrictive.When describing more than reading and understand, other embodiments many will be apparent for a person skilled in the art.In addition, substituting or in addition, above-mentioned technology can be applied to the data of other type as media clip (such as, image, audio clips, text document, webpage etc.).Therefore, the whole equivalency range should enjoyed with reference to appended claim and such claim are to determine the scope of the present disclosure.

Claims (40)

1. a computer implemented method, comprising:
One or more media content section is received from subscriber equipment;
Process described one or more media content section to determine and one or more operations that described one or more media content section is associated;
Utilize treatment facility and select at least one in described one or more operation based on the one or more characteristics be associated with described subscriber equipment; And
There is provided in order at least one one or more instructions described in performing in described one or more operation about described subscriber equipment.
2. method according to claim 1, wherein, described one or more media content section is in response to user's selection and catches.
3. method according to claim 1, wherein, described one or more media content section is in response to user and selects to provide.
4. method according to claim 1, wherein, provides one or more instruction to comprise: provide one or more instructions of the option of at least one described in performing in described one or more operation about described subscriber equipment.
5. method according to claim 1, comprises further:
One or more performance metric is determined about described one or more operation;
Based on described one or more performance metric, identify that one or more alternative operates; And
There is provided to perform described one or more alternative and operate the one or more instructions replacing described one or more operation.
6. method according to claim 5, wherein, identifies that the operation of one or more alternative comprises: identify one or more alternative operations with the respective performances tolerance being greater than described one or more performance metric.
7. method according to claim 1, comprises further and described one or more operation being associated with described one or more media content section.
8. method according to claim 1, wherein, the described one or more characteristic be associated with described subscriber equipment comprises the position characteristic be associated with described subscriber equipment.
9. method according to claim 1, wherein, the described one or more characteristic be associated with described subscriber equipment comprises the user personality be associated with described subscriber equipment.
10. a system, comprising:
Memory; And
Treatment facility, is coupled to described memory, in order to:
One or more media content section is received from subscriber equipment;
Process described one or more media content section to determine and one or more operations that described one or more media content section is associated;
At least one in described one or more operation is selected based on the one or more characteristics be associated with described subscriber equipment; And
There is provided in order at least one one or more instructions described in performing in described one or more operation about described subscriber equipment.
11. systems according to claim 10, wherein, described one or more media content section is in response to user's selection and catches.
12. systems according to claim 10, wherein, described one or more media content section is in response to user and selects to provide.
13. systems according to claim 10, wherein, in order to provide one or more instruction, described treatment facility provides one or more instructions of the option of at least one described in performing in described one or more operation about described subscriber equipment.
14. systems according to claim 10, wherein, described treatment facility further in order to:
One or more performance metric is determined about described one or more operation;
Based on described one or more performance metric, identify that one or more alternative operates; And
There is provided to perform described one or more alternative and operate the one or more instructions replacing described one or more operation.
15. systems according to claim 14, wherein, in order to identify that one or more alternative operates, described treatment facility identification has one or more alternative operations of the respective performances tolerance being greater than described one or more performance metric.
16. systems according to claim 10, wherein, described one or more operation is associated with described one or more media content section by described treatment facility further.
17. systems according to claim 10, wherein, the described one or more characteristic be associated with described subscriber equipment comprises the position characteristic be associated with described subscriber equipment.
18. systems according to claim 10, wherein, the described one or more characteristic be associated with described subscriber equipment comprises the user personality be associated with described subscriber equipment.
19. 1 kinds of computer-readable mediums it storing instruction, described instruction impels described processor to perform to comprise following operation when being executed by processor:
One or more media content section is received from subscriber equipment;
Process described one or more media content section to determine and one or more operations that described one or more media content section is associated;
At least one in described one or more operation is selected based on the one or more characteristics be associated with described subscriber equipment; And
There is provided in order at least one one or more instructions described in performing in described one or more operation about described subscriber equipment.
20. computer-readable mediums according to claim 19, comprise further:
One or more performance metric is determined about described one or more operation;
Based on described one or more performance metric, identify that one or more alternative operates; And
There is provided to perform described one or more alternative and operate the one or more instructions replacing described one or more operation.
21. 1 kinds of computer implemented methods, comprising:
One or more media content section is caught at subscriber equipment place;
Described one or more media content section is supplied to remote equipment;
Receive one or more instruction, each in described one or more instruction is associated with at least one in described one or more media content section and corresponds to one or more operation; And
The execution of at least one in described one or more instruction is initiated at described subscriber equipment place.
22. methods according to claim 21, are included at least one that described subscriber equipment place presents in described one or more instruction further.
23. methods according to claim 22, wherein, comprise at least one presenting in described one or more instruction of described subscriber equipment place: to present at least one in described one or more instruction at described subscriber equipment place based on one or more operating characteristics of described subscriber equipment.
24. methods according to claim 23, wherein, described one or more operating characteristic of described subscriber equipment comprises the operational capacity of described subscriber equipment.
25. methods according to claim 23, wherein, described one or more operating characteristic of described subscriber equipment comprise following at least one: the frequent operation of the current operation of (a) described subscriber equipment, the nearest operation of (b) described subscriber equipment or (c) described subscriber equipment.
26. methods according to claim 22, wherein, comprise at least one presenting in described one or more instruction of described subscriber equipment place: about at least one being applied in described subscriber equipment place and presenting in described one or more instruction one or more performed at described subscriber equipment place.
27. methods according to claim 21, comprise further and present media content seizure trigger about the one or more application performed at described subscriber equipment place.
28. methods according to claim 27, wherein, catch one or more media content section and comprise: catch one or more media content section based on the selection described media content being caught to trigger.
29. methods according to claim 21, comprise further and receiving the selection of at least one in described one or more instruction.
30. methods according to claim 29, wherein, the execution of at least one initiated in described one or more instruction comprises: initiate the execution of at least one in described one or more instruction based on described selection.
31. 1 kinds of systems, comprising:
Memory; And
Treatment facility, is coupled to described memory, in order to:
One or more media content section is caught at subscriber equipment place;
Described one or more media content section is supplied to remote equipment;
Receive one or more instruction, each in described one or more instruction is associated with at least one in described one or more media content section and corresponds to one or more operation; And
Initiate the execution of at least one in described one or more instruction.
32. systems according to claim 31, wherein, described treatment facility presents at least one in described one or more instruction at described subscriber equipment place further.
33. systems according to claim 32, wherein, at least one presenting in described one or more instruction of described subscriber equipment place be based on one or more operating characteristics of described subscriber equipment to present in described one or more instruction at described subscriber equipment place at least one.
34. systems according to claim 33, wherein, described one or more operating characteristic of described subscriber equipment comprises the operational capacity of described subscriber equipment.
35. systems according to claim 33, wherein, described one or more operating characteristic of described subscriber equipment comprise following at least one: the frequent operation of the current operation of (a) described subscriber equipment, the nearest operation of (b) described subscriber equipment or (c) described subscriber equipment.
36. systems according to claim 32, wherein, at least one being applied in described subscriber equipment place and presenting in described one or more instruction one or more that at least one presenting in described one or more instruction of described subscriber equipment place is about performing at described subscriber equipment place.
37. systems according to claim 31, wherein, described treatment facility presents media content about the one or more application performed at described subscriber equipment place further and catches trigger.
38. according to system according to claim 37, and wherein, catching one or more media content section is catch one or more media content section based on the selection described media content being caught to trigger.
39. systems according to claim 31, wherein, described treatment facility receives the selection of at least one in described one or more instruction further, and wherein, the execution of at least one initiated in described one or more instruction is the execution of at least one initiated based on described selection in described one or more instruction.
40. 1 kinds of computer-readable mediums it storing instruction, described instruction makes processor perform to comprise following operation when being executed by processor:
One or more media content section is caught at subscriber equipment place;
Described one or more media content section is supplied to remote equipment;
Receive one or more instruction, each in described one or more instruction is associated with at least one in described one or more media content section and corresponds to one or more operation;
At least one in described one or more instruction is presented at described subscriber equipment place based on one or more characteristics of described subscriber equipment; And
Initiate the execution of at least one in described one or more instruction.
CN201480049382.5A 2013-07-09 2014-07-09 Providing device-specific instructions for media content Pending CN105519078A (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US13/938,197 US20150019611A1 (en) 2013-07-09 2013-07-09 Providing device-specific instructions in response to a perception of a media content segment
US13/938,216 US20150019612A1 (en) 2013-07-09 2013-07-09 Providing device-specific instructions in response to a perception of a media content segment
US13/938,197 2013-07-09
US13/938,216 2013-07-09
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