KR20160028019A - Method of advertisement with moving sculpt and screen - Google Patents
Method of advertisement with moving sculpt and screen Download PDFInfo
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- KR20160028019A KR20160028019A KR1020140115982A KR20140115982A KR20160028019A KR 20160028019 A KR20160028019 A KR 20160028019A KR 1020140115982 A KR1020140115982 A KR 1020140115982A KR 20140115982 A KR20140115982 A KR 20140115982A KR 20160028019 A KR20160028019 A KR 20160028019A
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- piece
- building
- advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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- Illuminated Signs And Luminous Advertising (AREA)
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Abstract
The present invention relates to a screen structure, an image transmitter, a control system for controlling the screen and an image transmitter, and a control system in which a human or animal piece is combined with a human or animal piece in a building, The advertising material 1300 shows a shape in which a human sculpture 1320 is standing on the side of the building 1310 and a screen 1331 (Legs, arms, head, and torso) of the body from the screen of the face portion, (Leg, arm, head and torso) when the moving movement of the body is linked to the moving piece Advertising method by a screen sieve
Description
The present invention relates to a method of advertising by a screen integrated with a moving piece. More particularly, the present invention relates to a method of advertising a rooftop advertisement facility as a part of an environmental piece, And to a method of advertising by means of a screen integrated with a moving piece that is designed to be able to advertise on screen screens herein.
In general, advertising refers to information activities that companies, individuals and organizations invest in order to bring their products, services, ideologies, beliefs, policies, etc. to the world in order to fulfill their purpose. They advertise the name and efficacy of products, It is used as a means of attracting attention, inducing purchasing power, and promoting sales (purpose of hiring). Outdoor advertisements that are installed outdoors, Internet advertisements transmitted through the Internet, and broadcast advertisements transmitted through broadcasting There is a kind.
The outdoor advertisement refers to all advertising activities performed in outdoor advertisements or outdoors, such as a neon sign decorating a night view, an advertisement balloon floating in the sky, an airship, and a small, What is commonly included is a means of advertising that gives a visual stimulus forcibly or repeatedly. Such an outdoor advertisement may include a rooftop advertisement, a wall advertisement, a protruding advertisement, a standing advertisement, a night advertisement, and the like depending on the place of installation, and may include advertisement tower (round tower, triangular tower, square tower), advertisement board, Etc.). Also, depending on the structure, only neon signboards which use neon pipes as a part of night lighting, advertisement towers which are not illuminated only by paint painting, illumination advertising tower which effects nighttime by other lighting means without using neon pipes, There are various kinds of painting sign such as a picture (繪) of a product, which is represented by a point, and a product image is recognized by a consumer.
In the conventional case, as a first embodiment, in the form of a rooftop, in accordance with Korean Patent Laid-Open No. 10-2004-0046278, FIG. 1 shows an on / offline combined publicity tower according to the prior art, Referring to FIG. 1, a
The
The moving
The
The
Referring to FIG. 3 of the present invention, as shown in FIG. 3, the
That is, the
Referring to FIG. 4, a multimedia advertisement display system using a touch screen and a projector includes a
The
Therefore, a technique has been developed in which the image displayed on the
However, as described above, no matter how good the advertisement technology is technically, the advertisement effect can be obtained only when the consumer views the advertisement board with the curiosity or the curiosity, but the advertisement is not enough to attract the consumer's psychology.
Accordingly, the present invention has been developed in order to solve the above-mentioned problems, and it has been suggested that a rooftop advertising facility limited to functional utilization can be expressed as a sculpture to promote the installation of a huge sculpture, It is necessary to study how to differentiate architectural style, to increase building awareness, to increase the attention of rooftop advertisement and to activate advertisement. The present invention aims to provide a method of advertising by providing screens, which are provided with a purpose, focused on a curiosity, a curiosity, or a gaze that can be memorized and can be naturally immersed in advertising.
Another purpose is to make a complementary advertisement using the screen that maximizes the advertising effect, so that the piece can be displayed by moving the legs of the piece or the tail of the animal according to the image of the advertisement The purpose of this structure is to provide.
Yet another object of the present invention is to provide a method and apparatus for realizing the advertisement as it is realistic by realizing the LED and the 3D screen in order to prevent the phenomenon that the video object is implemented as an image screen and the screen is reduced, The present invention has been made in view of the above problems.
The present invention relates to a screen structure, an image transmitter, a control system for controlling the screen and the image transmitter, and a control system in which a human or animal piece is combined with a human or animal piece in a building, The
Further, the present invention relates to a method of advertising by a plurality of screens integrated with a piece, wherein the video is implemented as an LED, a 3D or a general screen.
Accordingly, the present invention can enhance the artistic value of the city by promoting the installation of a huge sculpture work by expressing the rooftop advertising facilities limited to the functional utilization as described above, and by also differentiating the architectural style, It can increase the awareness and raise the attention of the rooftop advertisement to activate the advertisement. It can create the gallery as the tourist infrastructure and create the street. Also, There is an advertisement effect that can concentrate the gaze and naturally immerse in the advertisement by using various pieces that the consumer can curiously ask or curiosity or can remember clearly, The goal is to maximize the effectiveness of advertising By allowing the advertisement to be complete, there is a mysterious effect that the piece can be expressed by moving the leg of the piece, the tail of the piece, and the tail of the piece according to the image of the advertisement. As another effect, In order to prevent the phenomenon of falling down of the screen, it is implemented as an LED and a 3D screen so that the screen is good and the advertisement can feel the movement like the real thing.
1 is a schematic diagram of an on / off-line combination publicity tower according to the first embodiment of the present invention
FIG. 2 is a block diagram showing a moving picture display device and its related devices installed in FIG. 1
FIG. 3 is a schematic layout diagram of the building promotion according to the second embodiment of the present invention
FIG. 4 is a block diagram of a multimedia advertisement display system using a touch screen and a projector according to a third embodiment of the present invention.
Figure 5 is a perspective view illustrating an advertising method by a screen integrated with a human-
Figure 6 is a perspective view illustrating an advertising method by a screen integrated with an animal shaped piece of the present invention
7 is a perspective view showing an advertising method of three-dimensionally adhering a screen integrated with a human-shaped piece of the present invention to a wall;
8 is a perspective view illustrating an advertising method of three-dimensionally adhering a screen integrated with a piece of animal shape of the present invention to a wall;
9 is a perspective view showing a method of advertising by a screen integrated with a piece of the human-
10 is a perspective view illustrating a method of advertising by a screen integrated with a piece of the animal-
Fig. 11 is a perspective view showing an advertising method by a screen integrated with a human-shaped moving piece of the present invention
Fig. 12 is a perspective view showing an advertising method of three-dimensionally adhering a screen integrated with a movable piece in the form of an animal (monkey) of the present invention to a wall;
13 is a perspective view showing an advertisement method of three-dimensionally adhering a screen integrated with a moving piece of animal (chicken) shape of the present invention to a wall;
Hereinafter, embodiments of the present invention will be described in detail.
In order to explain the preferred embodiments of the present invention, the thicknesses of the lines and the sizes of the components shown in the attached drawings may be exaggerated or omitted for clarity and convenience of description, Terms to be given are terms defined in consideration of the functions of the present invention, which may vary depending on the intention or custom of the user, the operator.
Fig. 5 is a perspective view showing an advertising method by a screen integrated with a human-shaped piece of the present invention, Fig. 6 is a perspective view showing an advertising method by a screen integrated with an animal- Is a perspective view showing an advertising method of three-dimensionally adhering a screen integrated with a human or animal shaped piece of the present invention to a wall.
As can be seen from the figure, the invention is divided into three parts. Screen structures, video transmitters, control systems for unmanned control of screens and video transmitters, and human or animal carvings.
In other words, a screen capable of advertising on a person's shape is arranged at the face position portion, so that the shape of the person or the animal and the screen are designed in harmony.
More specifically, firstly, a screen system for advertisement which is already known can be utilized on the screen.
Second, the image transmitter includes a slide projector, a beam projector, and a projector.
Third, the screen and video transmitter control system refers to a system that includes software and hardware that performs remote unattended control of a video transmitter over the Internet.
Fourth, there is a piece shape of a person or an animal that links with the screen.
1 shows a structure in which a human shape is combined with a screen to provide a structure in a building. The
The
The human sculpture (530a) beneath the human sculpture represents the person walking.
That is, the
The following is a description of a piece of animal with reference to Fig.
The
The
The following describes the shape advertised on the wall with reference to Fig.
FIG. 3 shows a structure in which a human or animal shape is combined with a screen to provide a structure in a building. The
The
The
It is also possible to install the screen of the body part on the face part.
The
Such an invention can be produced in a stereoscopic manner rather than an advertisement which is previously advertised or refreshed by a picture on a single flat surface, and at the same time a dynamic advertisement can be performed by an image screen, so that an effect comparable to the previous advertisement effect is obtained.
FIG. 9 is a perspective view illustrating a method of advertising by a screen integrated with a piece of a human-shaped body of the present invention, and FIG. 10 is a perspective view illustrating a method of advertising by a screen integrated with a piece of the animal-
9 shows a structure in which a human shape body and a screen are combined to be installed in a building. The
The
10 shows a structure in which a shape body of an animal is combined with a screen to be installed in a building. An
The
The following explains how to advertise using moving pieces.
Fig. 11 is a perspective view showing an advertising method by a screen integrated with a moving piece of a human figure of the present invention, Fig. 12 is a perspective view showing a screen integrated with an animal (monkey) moving piece of the present invention three- FIG. 13 is a perspective view showing an advertising method of three-dimensionally adhering a screen integrated with an animal (chicken) -like moving piece of the present invention to a wall. FIG.
11, the
At this time, the advertisement method shows a structure in which a part (a leg, an arm, a head and a trunk) of a body is moved when an operation of moving a part (a leg, an arm, a head and a trunk) .
12 shows a form in which an animal (monkey)
At this time, the advertisement method shows a structure in which a part (leg, arm, tail) of the body is moved when an operation of moving a part (leg, arm, tail) of the body is linked with the screen of the face part.
The
At this time, the advertisement method shows a structure in which a part (leg, face, arm and body) of the body is moved when the movement of moving part of the body (leg, face, arm and body) is linked with the screen of the body part .
In order to prevent the phenomenon that the video image is generally implemented as an LED screen and the screen is displayed in a reduced state, a 3D screen is implemented, so that a technique of allowing the advertisement to feel motion as if it is a real object is applied will be.
The technical configurations that can be applied here are, of course, LEDs or 3D screens and general screens.
The advantages of the present invention can be seen from the economic and cultural point of view. Firstly, it can be easily installed by utilizing existing buildings as an economical aspect, and it is possible to install the devices It is expected that it will contribute to the national economy and the people's life by promoting good products that can be easily managed by operating it at a low price. Secondly, as cultural aspects, Third, it is possible to maximize the effect of advertising by linking screens to pieces of people or animals (animals such as twelve stripes of Korea) that can easily cause curiosity or curiosity to the consumer And it is expected to contribute to enhance the quality of life of citizens.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken in conjunction with the scope of the present invention. It will be understood by those skilled in the art that various changes may be made and equivalents may be resorted to without departing from the scope of the appended claims.
500: Advertising
510: Building
520: People sculpture
530: Screen
520a: People sculpture
530a: screen
600: Advertising
610: Building
620: People sculpture
630: Screen
700: Advertising
710: Wall
720: People sculpture
730: Screen
820: Bunny sculpture
830: Screen
1300: Advertising
1400: Advertising
1500: Advertising
Claims (2)
Wherein the video material is implemented as an LED, a 3D screen, or a general screen, and an advertisement method using a plurality of screens integrated with a moving piece
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020140115982A KR20160028019A (en) | 2014-09-02 | 2014-09-02 | Method of advertisement with moving sculpt and screen |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020140115982A KR20160028019A (en) | 2014-09-02 | 2014-09-02 | Method of advertisement with moving sculpt and screen |
Publications (1)
Publication Number | Publication Date |
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KR20160028019A true KR20160028019A (en) | 2016-03-11 |
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KR1020140115982A KR20160028019A (en) | 2014-09-02 | 2014-09-02 | Method of advertisement with moving sculpt and screen |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN108316737A (en) * | 2018-04-17 | 2018-07-24 | 深圳市比翼小蜜蜂科技有限公司 | A kind of common information tower |
-
2014
- 2014-09-02 KR KR1020140115982A patent/KR20160028019A/en not_active Application Discontinuation
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN108316737A (en) * | 2018-04-17 | 2018-07-24 | 深圳市比翼小蜜蜂科技有限公司 | A kind of common information tower |
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