KR20160028018A - Advertisement using sculpt and multi-screen - Google Patents

Abstract

The present invention relates to an advertising method using a plurality of screens integrated with a sculpture. An advertisement has a screen installed in a face portion or a body to display a video. The advertisement (1100) has a shape in which a human sculpture (1120) lies facing down on the top of a building (1110), a body (1121) is on the roof of the building, and a screen (1130) is installed on the top of a face portion (1123) to display a video. Also, the advertisement has a shape in which a human sculpture (1120a) walks in a building groove portion (1111) of the building (1110), a body (1121a) is in the building groove portion (1111), and a screen (1130a) is installed on the top of the body (1121a) to take place of a face portion (1123a). The advertisement (1100, 1200) displays a pantomime or a parody video by using a plurality of screens (1131, 1131a, 1223, 1231).

Description

Advertisement using sculpt and multi-screen < RTI ID = 0.0 >

The present invention relates to a method of advertising by a plurality of screens integrated with a piece, and more particularly to a method of advertising by a screen of an advertisement The present invention relates to an advertisement method using a plurality of screens integrated with a piece created so as to be able to advertise on a screen screen.

In general, advertising refers to information activities that companies, individuals and organizations invest in order to bring their products, services, ideologies, beliefs, policies, etc. to the world in order to fulfill their purpose. They advertise the name and efficacy of products, It is used as a means of attracting attention, inducing purchasing power, and promoting sales (purpose of hiring). Outdoor advertisements that are installed outdoors, Internet advertisements transmitted through the Internet, and broadcast advertisements transmitted through broadcasting There is a kind.

 The outdoor advertisement refers to all advertising activities performed in outdoor advertisements or outdoors, such as a neon sign decorating a night view, an advertisement balloon floating in the sky, an airship, and a small, What is commonly included is a means of advertising that gives a visual stimulus forcibly or repeatedly. Such an outdoor advertisement may include a rooftop advertisement, a wall advertisement, a protruding advertisement, a standing advertisement, a night advertisement, and the like depending on the place of installation, and may include advertisement tower (round tower, triangular tower, square tower), advertisement board, Etc.). Also, depending on the structure, only neon signboards which use neon pipes as a part of night lighting, advertisement towers which are not illuminated only by paint painting, illumination advertising tower which effects nighttime by other lighting means without using neon pipes, There are various kinds of painting sign such as a picture (繪) of a product, which is represented by a point, and a product image is recognized by a consumer.

In the conventional case, as a first embodiment, in the form of a rooftop, in accordance with Korean Patent Laid-Open No. 10-2004-0046278, FIG. 1 shows an on / offline combined publicity tower according to the prior art, Referring to FIG. 1, a public relations tower 101 includes a column 111, a moving picture display device 121, and an advertisement product 131.

The tower 111 is a main body for supporting the public information tower 101, and is mounted on a ground or a roof of a building. The Public Relation Tower 101 is built especially in places where there is a lot of traffic, such as a park, a square, a train station, a high-speed bus terminal, or the like because it can be installed in a place where many people can see it.

The moving picture display device 121 is installed at the top or the center of the column 111. When the power is supplied, the moving picture display device 121 displays the advertisement related moving picture, and at the same time, the voice provided by the moving picture is sent out so that the surrounding people can hear it. That is, the moving picture display device 121 is provided with a speaker (not shown) so that the voice is supplied through the speaker.

The advertisement product 131 is attached to the column body 111. The advertisement product 131 may be attached to the side of the moving picture display device 121 or may be attached to the bottom or top of the moving picture display device 121. [ The advertisement product 131 includes an advertisement leaflet on which an advertisement content is described, an advertising sticker, and an advertising film.

The central server 221 controls the distributed servers 311 and 312, and each of the distributed servers controls the moving picture display devices 121a to 121N and 121aa to 121NN belonging to its own group. Since the central server 221 and the distributed servers 311 and 312 adopt the VOD (Video On Demand) method, users of the video display apparatus can receive the videos they need from the distributed servers 311 and 312 and display them Technology is disclosed.

Referring to FIG. 3 of the present invention, as shown in FIG. 3, the outer wall surface 110 of the multi-story building 100 is cleaned A planting wall is formed so that plants can be planted on the same surface as the outer wall surface of the multi-story building, the planting wall has a structure sealed with the outside air by the housing, and a transparent window is formed in the housing The vegetation space in which the planting wall is formed has a greenhouse effect, so that the plants in the vegetation space grow healthily and have a corona effect as well as an air purification effect. At this time, the plants cultivated in the vegetation space are treated with specific patterns or logos The air is circulated through the leaves and roots of the plant that is formed by the greening, so that the air purification effect is generated, Using a recording composition on the plants will have to create a different ad faces.

That is, the vegetation space 10 is formed to be hermetically sealed by the housing 20 having the transparent window 21 vertically on the outer wall of the building so as to be shielded from the outside air, and the vegetation space 10 is provided with the planting wall 11 The vegetation space 10 and the housing 20 are formed in the shape of a letter or pattern on the outer wall of the building to form a multi-storey building having a coronary function, an advertisement function, and a publicity function There was a vertical garden box that had an advertising and publicity effect through wall screening on the outer wall.

Referring to FIG. 4, a multimedia advertisement display system using a touch screen and a projector includes a touch screen 110, a projector 120, a control module (not shown) 130 and a wall screen 140. And a second touch screen 150.

The projector 120 displays the multimedia content corresponding to the first icon on the wall screen 140 when the first icon is out of the bounds of the touch screen 110. [ At this time, the number of the projectors 120 may be plural. The projector 120 may be installed on the ceiling of the space where the advertisement display system according to an embodiment of the present invention is installed.

Therefore, a technique has been developed in which the image displayed on the wall screen 140 may not be disturbed even if objects or people exist between the projector 120 and the wall screen 140.

However, as described above, no matter how good the advertisement technology is technically, the advertisement effect can be obtained only when the consumer views the advertisement board with the curiosity or the curiosity, but the advertisement is not enough to attract the consumer's psychology.

Accordingly, the present invention has been developed in order to solve the above-mentioned problems, and it has been suggested that a rooftop advertising facility limited to functional utilization can be expressed as a sculpture to promote the installation of a huge sculpture, It is necessary to study how to differentiate architectural style, to increase building awareness, to increase the attention of rooftop advertisement and to activate advertisement. The present invention aims to provide a method of advertising by providing screens, which are provided with a purpose, focused on a curiosity, a curiosity, or a gaze that can be memorized and can be naturally immersed in advertising.

Another goal is to make it possible to make complementary advertisements using multiple screens that maximize the advertising effect. For example, in the UK, a mix of music, dance, and comedy It is aimed to provide a structure that can display a fairy tale theater, a pantomime, a ludicrous situation), a parody (writings, music, drama, etc.) and a reaction.

Yet another object of the present invention is to provide a method and apparatus for realizing the advertisement as it is realistic by realizing the LED and the 3D screen in order to prevent the phenomenon that the video object is implemented as an image screen and the screen is reduced, The present invention has been made in view of the above problems.

The present invention relates to a screen structure, an image transmitter, a control system for controlling the screen and an image transmitter, and a control system in which a human or animal piece is combined with a human or animal piece in a building, The advertisement 1100 has a body 1121 on the top of the building and a human body 1120 on the top of the building 1110. A screen 1130 for illuminating a video image is provided at an upper portion of the building 1113 and a human sculpture 1120a is attached to a building recess 1111 of the building 1110. In the building recess 1111, A screen 1130a is provided in the upper part of the body 1121a as a substitute for the face part 1123a and the advertisements 1100 and 1200 have a plurality of screens 1131 and 1131a and 1223, (1231) And displaying a parody image on the screen.

In addition, the present invention is a method for advertising by a plurality of screens integrated with a piece, wherein the video is implemented as an LED, a 3D or a general video screen.

In addition, the present invention is a method for advertising by a plurality of screens integrated with a piece, which includes simultaneously embedding a dominant miami parody screen linked to a main video screen on one video screen.

Accordingly, the present invention can enhance the artistic value of the city by promoting the installation of a huge sculpture work by expressing the rooftop advertising facilities limited to the functional utilization as described above, and by also differentiating the architectural style, It can increase the awareness and raise the attention of the rooftop advertisement to activate the advertisement. It can create the gallery as the tourist infrastructure and create the street. Also, There is an advertisement effect that can concentrate attention and naturally immerse in advertisement by making various pieces that consumers can wonder, cause curiosity, or remember clearly, The goal is to use multiple screens to maximize the advertising effect. By making it possible to make complementary advertisements, for example, pantomime (1. a fairy tale drama mixed with music, dance and comedy that is usually performed in the UK during Christmas, 2. pantomime, 3. comical situation), parody Music, drama, etc.), reaction, and so on. In addition, as another effect, in order to prevent the phenomenon that the video image is implemented as an image screen and the screen image is decreased, it is implemented as an LED and a 3D screen, so that the screen image is good, There is an effect that can be.

1 is a schematic diagram of an on / off-line combination publicity tower according to the first embodiment of the present invention
FIG. 2 is a block diagram showing a moving picture display device and its related devices installed in FIG. 1
FIG. 3 is a schematic layout diagram of the building promotion according to the second embodiment of the present invention
FIG. 4 is a block diagram of a multimedia advertisement display system using a touch screen and a projector according to a third embodiment of the present invention.
Figure 5 is a perspective view illustrating an advertising method by a screen integrated with a human-
Figure 6 is a perspective view illustrating an advertising method by a screen integrated with an animal shaped piece of the present invention
7 is a perspective view showing an advertising method of three-dimensionally adhering a screen integrated with a human-shaped piece of the present invention to a wall;
8 is a perspective view illustrating an advertising method of three-dimensionally adhering a screen integrated with a piece of animal shape of the present invention to a wall;
9 is a perspective view showing a method of advertising by a screen integrated with a piece of the human-
10 is a perspective view illustrating a method of advertising by a screen integrated with a piece of the animal-
Fig. 11 is a perspective view showing an advertisement method by a plurality of screens integrated with a human-shaped piece of the present invention
Fig. 12 is a perspective view showing an advertising method of three-dimensionally adhering a plurality of screens integrated with an animal-shaped piece of the present invention to a wall;
13 is a perspective view showing an advertising method of three-dimensionally adhering one screen to a wall in a screen of one integrated with an animal-shaped piece of the present invention

Hereinafter, embodiments of the present invention will be described in detail.

In order to explain the preferred embodiments of the present invention, the thicknesses of the lines and the sizes of the components shown in the attached drawings may be exaggerated or omitted for clarity and convenience of description, Terms to be given are terms defined in consideration of the functions of the present invention, which may vary depending on the intention or custom of the user, the operator.

Fig. 5 is a perspective view showing an advertising method by a screen integrated with a human-shaped piece of the present invention, Fig. 6 is a perspective view showing an advertising method by a screen integrated with an animal- Is a perspective view showing an advertising method of three-dimensionally adhering a screen integrated with a human or animal shaped piece of the present invention to a wall.

As can be seen from the figure, the invention is divided into three parts. Screen structures, video transmitters, control systems for unmanned control of screens and video transmitters, and human or animal carvings.

In other words, a screen capable of advertising on a person's shape is arranged at the face position portion, so that the shape of the person or the animal and the screen are designed in harmony.

More specifically, firstly, a screen system for advertisement which is already known can be utilized on the screen.

Second, the image transmitter includes a slide projector, a beam projector, and a projector.

Third, the screen and video transmitter control system refers to a system that includes software and hardware that performs remote unattended control of a video transmitter over the Internet.

Fourth, there is a piece shape of a person or an animal that links with the screen.

1 shows a structure in which a human shape is combined with a screen to provide a structure in a building. The advertisement 500 shows a shape in which a human sculpt 520 is laid on an upper part of a building 510, A screen 530 is provided at an upper portion of the face portion 523 and both arms 525 are open to the building. The legs 527 are disposed on one side of the building As shown in Fig.

The screen 530 can be used as a screen main screen 531 on the wide side and the sub screen 533 on the narrow side or the square side to display an advertisement.

Reference numeral 535 denotes a pupil of a person.

The human sculpture (530a) beneath the human sculpture represents the person walking.

That is, the advertisement 500 shows a shape in which the human sculpt 520a is worn on the building slot 511 of the building 510, the body 521a is located in the building slot 511, The legs 527a are in the shape of being walked and a screen 530a is provided for the face portion 523a in the upper part of the body 521a, The main screen 531a and the narrow side or the quadrangle side can display the advertisement with the sub screen 533a.

Reference numeral 535a denotes a pupil of a person.

The following is a description of a piece of animal with reference to Fig.

The advertisement 600 shows a shape in which the rabbit piece 620 is hugely held by the forefoot 625 in the upper part of the building 610 to be climbed on the bridge and the body 621 is on the side of the building, A screen 630 is provided at an upper portion of the portion 623 and a rear leg 627 is formed at a side of the building.

The screen 630 may be a screen main screen 631 on the wide side and an auxiliary screen 633 on the narrow side or the square side to display an advertisement.

Reference numeral 635 denotes a pupil of a person.

The following describes the shape advertised on the wall with reference to Fig.

FIG. 3 shows a structure in which a human or animal shape is combined with a screen to provide a structure in a building. The advertisement 700 shows a shape in which a human piece 720 runs on a wall surface of a wall body 710 in a three- A screen 730 is provided at an upper portion of the face portion 723 on the body 721 and both arms 725 are running and a leg 727 is running Respectively.

The screen 730 is three-dimensionally formed as a screen main screen 531 on the wide side, and is attached to the wall surface, and the advertisement can be displayed on the screen.

The head part 830 is formed with a head part 823 and an ear shape 833 in a form of a rabbit piece 820 in a three-dimensional form on the wall surface of the wall body 710 A screen 831 is provided on the side of the body 821 and the front legs 825 are running and the rear legs 827 are running.

It is also possible to install the screen of the body part on the face part.

The screen 831 is three-dimensionally formed as a screen main screen on a wide side and is attached to a wall surface, and the advertisement can be displayed on the screen.

Such an invention can be produced in a stereoscopic manner rather than an advertisement which is previously advertised or refreshed by a picture on a single flat surface, and at the same time a dynamic advertisement can be performed by an image screen, so that an effect comparable to the previous advertisement effect is obtained.

FIG. 9 is a perspective view illustrating a method of advertising by a screen integrated with a piece of a human-shaped body of the present invention, and FIG. 10 is a perspective view illustrating a method of advertising by a screen integrated with a piece of the animal-

9 shows a structure in which a human shape body and a screen are combined to be installed in a building. The advertisement 900 shows a shape in which a human sculpture 920 is laid on the upper part of a building 910, A screen 930 is provided on the side of the body 921 and not the face portion 923 on the roof. The arms 925 are open to the building, and the legs 927, Shows a shape which is in a shape extending over one side of a building.

The screen 930 can display an advertisement on the screen as a screen main screen on the wide side and as a sub screen on the opposite side.

10 shows a structure in which a shape body of an animal is combined with a screen to be installed in a building. An advertisement 1000 shows a shape in which an animal piece 1020 is standing on an upper part of a building 1010, A screen 1030 is provided on the side of the body 1021 rather than the face portion 1023 and the front legs 1025 and the rear legs 1027 are formed in a shape .

The screen 1030 can display an advertisement on the screen as a screen main screen on the wide side and as a sub screen on the opposite side.

Next, a method of advertising using a plurality of screens will be described.

Fig. 11 is a perspective view showing a method of advertising by a plurality of screens integrated with a human-shaped piece of the present invention, Fig. 12 is a view showing a state in which a plurality of screens integrally formed with the animal- FIG. 13 is a perspective view showing an advertising method of three-dimensionally adhering one screen to a wall in a screen of one integrated with an animal-shaped piece of the present invention. FIG.

As shown in the figure, the advertisement 1100 shows a shape in which the human sculpture 1120 is laid on the upper part of the building 1110, the body 1121 is on the roof above the building, the upper part of the face part 1123 A screen 1130 for illuminating a video image is provided, both arms 1125 show a state in which a building is turned on, and legs 1127 extend a side of a building.

The human sculpture 1130a underneath shows a person walking.

That is, the advertisement 1100 shows a shape in which the human sculpture 1120a is worn on the building trench 1111 of the building 1110. The building trench 1111 has the body 1121a, The legs 1127a are in a state of being walked on and a screen 1130a for illuminating the video image for the face part 1123a is provided on the upper part of the body 1121a, The main screen can be used as the main screen, and the narrow side or the square side can be used as the sub screen.

The face portion 1230 shows a shape in which the rabbit piece 1220 runs in a three-dimensional form on the wall surface of the wall 1210 as a form of another advertisement 1200. The screen 1223 And a screen 1231 for illuminating the video image is provided on the side of the body 1221. The front leg 1225 is running and the rear leg 1227 is also running The figure shows the shape.

The screen of the body part may be provided with a screen 1223 on the face part 1230 so as to interfere with the screen 1231 of the body part so as to image the advertisement on the exciting screen.

The advertisements 1100 and 1200 are provided with a plurality of screens 1131, 1131a, 1223 and 1231, which are used for playing music, dance and comedy It is a structure that can display the mixed fairy tale theater 2. Pantomime 3. Comical situation), parody (writings that mimic other things satirically, music, theater, etc.), reaction, On the other side, the advertising effect is maximized by showing reflexive behavior or satirical images.

13, the advertisement 1600 shows a shape in which an animal piece 1620 is standing on the upper part of the building 1610, and a body 1621 is placed on the roof above the building And a screen 1630 is provided on the side of the body 1621 other than the face portion 1623. The front leg 1625 and the rear leg 1627 stand on the building.

A small screen 1640 is formed in the screen 1630 to display various images of a pantomime, a parody, a reaction, and the like in a complementary manner from the mutual advertising standpoint, thereby maximizing the effect of the advertisement have.

In order to prevent the video image from being displayed on the video screen and to prevent the display screen from falling down, it is implemented as an LED and a 3D screen so that the screen can be well displayed, .

The advantages of the present invention can be seen from the economic and cultural point of view. Firstly, it can be easily installed by utilizing existing buildings as an economical aspect, and it is possible to install the devices It is expected that it will contribute to the national economy and the people's life by promoting good products that can be easily managed by operating it at a low price. Secondly, as cultural aspects, Third, it is possible to maximize the effect of advertising by linking screens to pieces of people or animals (animals such as twelve stripes of Korea) that can easily cause curiosity or curiosity to the consumer And it is expected to contribute to enhance the quality of life of citizens.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken in conjunction with the scope of the present invention. It will be understood by those skilled in the art that various changes may be made and equivalents may be resorted to without departing from the scope of the appended claims.

500: Advertising
510: Building
520: People sculpture
530: Screen
520a: People sculpture
530a: screen
600: Advertising
610: Building
620: People sculpture
630: Screen
700: Advertising
710: Wall
720: People sculpture
730: Screen
820: Bunny sculpture
830: Screen
1100: Advertising
1200: Advertising

Claims (3)

A screen structure, a video transmitter, and a control system for controlling the screen and the video transmitter unattended. An advertisement as a piece of human or animal is formed by incorporating a human or animal piece into a building, The advertising material 1100 shows a shape in which a human sculpture 1120 is laid on the upper part of the building 1110 and a body 1121 is on the roof above the building and a face part 1123 is provided on the roof, A screen 1130 illuminating a video image is provided on the upper part of the building 1110 and a human sculpture 1120a is mounted on a building recess 1111 of the building 1110. The body 1121a is provided with a body 1111a, And a screen 1130a is provided in the upper part of the body 1121a as a substitute for the face part 1123a. The advertisements 1100 and 1200 include a plurality of screens 1131, 1131a, 1223, and 1231, Pantomime or parody by A method of advertising by a plurality of screens integrated with a piece characterized by displaying an image
The method according to claim 1,
Characterized in that the video material is implemented as an LED, a 3D or a general video screen.
A method of advertising by means of a plurality of screens integrated with a piece, characterized in that a single image screen is realized by simultaneously embedding a main image screen and a main image screen

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