KR20160015414A - Terminal, server, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor - Google Patents

Abstract

According to the present invention, disclosed are a terminal and a server, a system comprising the same, a control method thereof, and a computer readable medium having a computer program recorded therefor. That is, the present invention provides at least one information about a store corresponding to a product which is searched based on a price, an additional service, a moving distance to buy the product, a royalty program of additional discount and mileage, store information of associated products, and the like, when searching the product, and provides route guide information about a specific store selected by a user from the at least one information about the store provided. Therefore, the present invention can be utilized as a recommendation system of offline stores and enables linked cross-selling of products between stores.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a terminal, a server, a system including the terminal, a control method thereof, and a recording medium on which a computer program is recorded.

The present invention relates to a terminal and a server, a system including the terminal, a control method thereof, and a recording medium on which a computer program is recorded. A terminal providing information on one or more stores corresponding to the searched product based on store information of the associated goods and providing route guidance information on a specific store selected by the user from information on the provided one or more stores, Server, a system including the same, a control method thereof, and a recording medium on which a computer program is recorded.

The commodity recommendation system is a system for recommending a product to a product searched by a user based on information on the use of another user for the product and price information on the product.

In this product recommendation system, the showrooming phenomenon is increased and the competitiveness of the offline store is decreasing due to the recommendation of the product only based on the information of the user's use and the price information of the product.

Korean Patent Publication No. 10-2013-0103247 [Title: Location-based Product Search Service Method and Server]

An object of the present invention is to provide information on at least one store corresponding to a searched product based on price, additional service, travel distance for purchase, additional discount and mileage loyalty program, A system including the terminal, a control method thereof, and a recording medium on which the computer program is recorded.

Another object of the present invention is to provide a terminal and a server for providing route guidance information for a specific store selected by a user from information on one or more stores provided, a system including the same, a control method thereof, and a recording medium on which a computer program is recorded I have to.

A terminal according to an embodiment of the present invention includes a GPS receiver for generating current position information of a terminal; Discount coupon information, and discount card information; A communication unit for communicating with the server; When receiving a product name for a product, controls the communication unit to transmit to the server a discount coupon or discount card information previously stored in the storage unit, current position information of the terminal, and identification information of the terminal in association with the product name and the product name, A controller for controlling the communication unit to receive a plurality of store information searched for corresponding to the product name and a plurality of other store information searched corresponding to the related goods associated with the product name; And a display unit displaying a plurality of store information searched for corresponding to the received product name and a plurality of other store information searched corresponding to the related product related to the product name.

As an example related to the present invention, the store information or other store information includes at least one of a store name, at least one brand name or product information provided in the store, unique identification information of the store, image information related to the store, location information of the store, And information of at least one of the homepages of the store.

As one example related to the present invention, when one store information is selected from among a plurality of store information searched for corresponding to the product name displayed on the display unit and a plurality of other store information searched corresponding to the related goods associated with the product name, And the current location information of the terminal, which is confirmed in real time through the GPS receiver, and controls the display unit to display the route search result.

A server according to an embodiment of the present invention includes a storage unit for storing one or more store information; A communication unit for receiving a product name of a product transmitted from the terminal, a discount coupon related to the product, discount card information, location information of the terminal, and identification information of the terminal; Based on the merchandise name, the discount coupon or discount card information related to the merchandise, the location information of the terminal, the price information of the merchandise corresponding to the merchandise name, the royalty program information, the additional service information, And a controller for searching a plurality of different store information corresponding to the related goods related to the goods among the store information stored in the storage unit.

As an example related to the present invention, the control unit may store information such as a product name, a discount coupon or a discount card related to a product, information corresponding to a product name, A plurality of store information can be searched based on price information of goods, loyalty program information, additional service information and arrival distance.

As an example related to the present invention, the communication unit may transmit a plurality of store information searched for corresponding to the product name and a plurality of other store information searched corresponding to the related goods related to the product name, to the terminal.

A method of controlling a terminal according to an exemplary embodiment of the present invention includes: generating current position information of a terminal through a GPS receiver; Transmitting a discount coupon or discount card information previously stored in the storage unit, current position information of the terminal, and identification information of the terminal to the server, when receiving the product name for the product, through the communication unit; Receiving a plurality of store information searched corresponding to a product name transmitted from a server through a communication unit and a plurality of other store information searched corresponding to an associated product associated with a product name; Displaying a plurality of store information searched corresponding to a product name received through the display unit and a plurality of different store information searched corresponding to an associated product associated with the product name; When one store information is selected from among a plurality of store information searched for corresponding to the product name displayed on the display unit and a plurality of other store information searched corresponding to the related goods related to the product name through the control unit, Performing a route search function based on current location information of a terminal that is confirmed in real time; And displaying the result of the path search through the display unit.

A method of controlling a server according to an embodiment of the present invention includes receiving a product name, a discount coupon or discount card information related to a product transmitted from a terminal through a communication unit, location information of the terminal, and identification information of the terminal; A discount coupon or discount card information related to the goods, location information of the terminal, price information of the goods corresponding to the goods name, loyalty program information, additional service information, and arrival distance from the store information stored in the storage unit through the control unit Retrieving a plurality of store information with the store information; Retrieving a plurality of different store information corresponding to an associated product related to the product from the store information stored in the storage unit through the control unit; And transmitting to the terminal a plurality of store information searched for corresponding to the product name through the communication unit and a plurality of other store information searched for corresponding to the product associated with the product name.

In one embodiment of the present invention, the step of retrieving a plurality of store information includes: checking at least one store information existing in a zone corresponding to the location information of the terminal received from the store information stored in the storage unit through the control unit; A discount coupon or discount card information related to the merchandise, price information of the merchandise corresponding to the merchandise name, merchandise price information of the merchandise corresponding to the merchandise name, And searching for a plurality of store information based on the royalty program information, the additional service information, and the arrival distance.

A computer program for carrying out the method according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

The system according to the embodiment of the present invention may store information such as a product name, a discount coupon or discount card information related to a product, position information of a terminal, price information of a product corresponding to a product name, Searches for a plurality of store information based on information, additional service information, and arrival distance, retrieves a plurality of different store information corresponding to the related goods related to the goods from the store information stored in the storage unit, A server for transmitting to the terminal a plurality of different store information searched in correspondence with the store information and the related goods related to the product name; And a store search function selected from among a plurality of store information searched for corresponding to the product name transmitted from the server and a plurality of other store information searched corresponding to the related goods related to the product name and the current location information of the terminal And a terminal for displaying a result of performing the path search.

The present invention provides information on one or more stores corresponding to the searched products based on price, additional service, travel distance for purchase, additional discount and mileage loyalty program, store information of related goods, , It can be utilized as a recommendation system of the offline store, and it is possible to cross-sell the links between stores.

In addition, the present invention provides route guidance information for a specific store selected by a user from information on one or more stores provided, thereby measuring foot traffic of all users in a specific location area or a large area, The data can be applied to target marketing.

1 is a block diagram showing a configuration of a system according to an embodiment of the present invention.
2 is a cross- FIG. 2 is a block diagram illustrating a configuration of a terminal according to an embodiment of the present invention.
3, FIG. 2 is a block diagram showing a configuration of a server according to an embodiment of the present invention.
Figure 4 FIG. 4 is a flowchart illustrating a method of controlling a system according to an embodiment of the present invention. FIG.
Figure 5 FIG. 8 is a view illustrating a store information search screen according to an embodiment of the present invention.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may further include additional components or steps.

Furthermore, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

1 is a block diagram showing a configuration of a system 10 according to an embodiment of the present invention.

As shown in FIG. 1, the system 10 is composed of a terminal 100 and a server 200. Not all of the components of the system 10 shown in Figure 1 are required, and the system 10 may be implemented by more components than the components shown in Figure 1, System 10 may be implemented.

A price, a loyalty program, an additional service, an arrival distance, a discount coupon, or a discount coupon, which are retrieved from at least one store corresponding to the location information of the terminal 100, Discount card information, and the like, and provides the retrieved plurality of store information to the terminal 100. At this time, the server 200 may search the store information of the related goods related to the product name, and provide the store information of the searched related product to the terminal 100. When one of the store information is selected from the plurality of store information in the terminal 100, the terminal 100 performs a route search from the current location of the terminal 100 to the location of the selected store information, Output the search result.

2, the terminal 100 includes a GPS receiver 110, a storage unit 120, a control unit 130, a display unit 140, a voice output unit 150, and a communication unit 160. Not all the components of the terminal 100 shown in Fig. 2 are essential components, and the terminal 100 may be implemented by more components than the components shown in Fig. 2, The terminal 100 may be implemented.

The GPS receiver 110 receives the GPS signals transmitted from the satellites and generates position data of the terminal 100 in real time based on the longitude coordinates and the latitude coordinates included in the received GPS signals. Here, the generated position data is defined as the current position (or current position data) of the terminal 100. Here, it is also possible to receive position information through Wi-Fi or Wibro communication, as well as the GPS receiver 110. In addition, although the location-based technology mainly uses GPS information, which is a signal received by the GPS receiver 110, in addition to GPS information, cell tower signal triangulation and Wi-Fi positioning information ) May be used as the hybrid positioning system.

The signals received through the GPS receiver 110 include 802.11, a standard for a wireless network for a wireless LAN including a wireless LAN and some infrared communication proposed by IEEE (Institute of Electrical and Electronics Engineers), Bluetooth, UWB A wireless MAN (Metropolitan Area Network) (BWA) including 802.15, which is a standard for a wireless PAN (Personal Area Network) including a wireless LAN (WLAN) and ZigBee, and a city wideband network And 802.20, which is a standard for the mobile Internet for mobile broadband wireless access (MBWA) including WiBro, WiMAX, etc., The location information may be provided to the terminal 100.

In this manner, the GPS receiver 110 generates current position data of the terminal 100. At this time, the corresponding function may be performed by the controller 130. [

The storage unit 120 stores data and programs necessary for the terminal 100 to operate.

Also, the storage unit 120 stores map data. At this time, the stored map data includes geographic coordinates (Geographic Coordinate or latitude coordinates) indicating the latitude and longitude in units of minutes (DMS unit: Degree / Minute / Second). Here, the stored map data may use UTM (Universal Transverse Mercator) coordinates, UPS (Universal Polar System) coordinates, TM (Transverse Mercator) coordinates, etc. in addition to geographical coordinates. At this time, the map data stored in the storage unit 120 may be map data transmitted from an arbitrary server.

In addition, the storage unit 120 stores various information such as various menu screens, point of interest (POI), and functional characteristic information according to a specific location of the map data.

The storage unit 120 also stores various status information for each road (TPEG including traffic information, accident information, etc.) from an arbitrary server (for example, an information providing server or a call center) Transport Protocol Expert Group) information) at periodic / non-periodic time intervals and stores various status information for each received road.

In addition, the storage unit 120 stores discount coupon information, discount card information, and the like under the control of the control unit 130. [

The control unit 130 executes the overall control function of the terminal 100. [

The control unit 130 also receives the current estimated position of the terminal 100 (or the current / real-time position information of the terminal 100 / the terminal 100) based on the position data generated through the GPS receiver 110, (Or generates) a signal.

Also, the control unit 130 reads the map data corresponding to the traveling route previously stored in the storage unit 120. [

Also, the controller 130 matches the generated estimated position with the link (road) included in the read map data to obtain the matched map information (or the map matching result). For example, the control unit 130 generates an estimated position of the terminal 100 based on the estimated position, aligns the generated estimated position with the links in the map data stored in the storage unit 120 according to the link order, (Map matching result). At this time, the matched map information (map matching result) is information generated by referring to the road state using predetermined user information, TPEG information, and the like. Here, the TPEG information is information transmitted from an external information providing center (or server) (not shown) or a call center (not shown) connected through the communication unit 160.

Also, the control unit 130 generates the route guidance information based on the matched map information. Here, the generated guidance information includes video information and a control signal. At this time, the image information includes at least one of map data, POI information, road (or delivery information), lane information, and turn-by-turn list information. In addition, the control signal includes a signal for controlling audio information associated with the image information.

The control unit 130 outputs the generated guidance information through at least one of the display unit 140 and the audio output unit 150.

When receiving a product name (or product information) for a specific product by an input unit (not shown) or the display unit 140, the control unit 130 transmits the product name (or product information) (Or stored / issued) discount coupon or discount card information, location information of the terminal 100, identification information of the terminal 100, and the like to the server 200 through the communication unit 160 . Here, the identification information of the terminal 100 includes a mobile directory number (MDN), a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, and a serial number.

The control unit 130 may also be connected to the server 200 in response to the transmitted information (e.g., product name, discount coupon or discount card information, location information of the terminal 100, identification information of the terminal 100, Via the communication unit 160, a plurality of store information searched corresponding to the corresponding product name transmitted from the service providing unit 160, a plurality of other store information searched corresponding to the related goods associated with the product name. Here, the store information or other store information includes at least one of a store name, one or more brand names (or product information) provided in the store, unique identification information of the store, image information related to the store, location information of the store, contact information of the store, Address (or SNS information), and the like.

The control unit 130 displays on the display unit 140 a plurality of store information searched corresponding to the received product name, a plurality of other store information searched corresponding to the related product associated with the product name, and the like.

In addition, among the plurality of store information searched for corresponding to the product name displayed on the display unit 140 and a plurality of other store information searched corresponding to the associated goods related to the product name, selection (or control / The controller 130 performs a route search based on the selected store information corresponding to the destination information, the real time current location information of the terminal 100, and the like.

That is, among the plurality of store information searched for corresponding to the product name displayed on the display unit 140 and the plurality of other store information searched corresponding to the related goods associated with the product name, selection (or control / The controller 130 determines whether the store information corresponding to the store information corresponding to the store information selected at the point where the terminal 100 is currently located is selected based on the selected store information and the current position information of the terminal 100 And a path search function is performed to the position of the path.

Also, the controller 130 outputs the path search result through the display unit 140 and / or the voice output unit 150. [ Here, the route search result may include map data, location information of the store corresponding to the selected store information corresponding to the destination, current location information of the terminal 100, lane information (or road information) Various information related to the movement can be included. Also, the route search result may include information about the map data for walking or the map data for the vehicle.

The embodiment of the present invention describes performing the route search function based on the store information selected by the terminal 100 and the location information of the terminal 100 (or the real-time current location information of the terminal 100) If any of the store information selected from the plurality of store information searched for corresponding to the product name displayed on the display unit 140 and a plurality of other store information searched corresponding to the related product related to the product name is selected, 130 transmits the selected store information, the current location information of the terminal 100 and the identification information of the terminal 100 to the server 200 through the communication unit 160, The path search is performed on the basis of the location information of the server 100 and the path search result is transmitted to the terminal 100 by the server 200 and the path search performed by the server 200 A it may be output through the display 140 and / or the sound output unit 150.

The display unit 140 can display contents such as a menu screen and the like using the user interface and the graphic user interface stored in the storage unit 120 under the control of the controller 130. [ Here, the content displayed on the display unit 140 includes text or image data (including various information data), a menu screen including data such as an icon, a list menu, and a combo box. Also, the display unit 140 may be a touch screen.

Also, the display unit 140 displays the image information included in the route guidance information generated by the control unit 130. Here, the image information includes information according to a result of performing a navigation function such as map data, POI information, road (or delivery information), lane information, turn-by-turn list information, walking / climbing /

Also, the display unit 140 displays the result of the route search performed under the control of the control unit 130. [

The audio output unit 150 outputs audio information included in the signal processed by the control unit 130. Here, the audio output unit 150 may be a speaker.

The voice output unit 150 outputs the route guidance information generated by the control unit 130 and the voice information included in the route search result.

The communication unit 160 communicates with an internal component or at least one external terminal through a wired / wireless communication network. At this time, the external terminal may include an information providing server, a call center, a server 200, and the like.

Further, the communication unit 160 receives the TPEG information under the control of the control unit 130. [

In addition, the communication unit 160 transmits / receives various data (or information) to / from the server 200 under the control of the control unit 130. [

3, the server 200 includes a first communication unit 210, a first storage unit 220, a first control unit 230, and a first display unit 240. Not all the components of the server 200 shown in Fig. 3 are essential components, and the server 200 may be implemented by more components than the components shown in Fig. 3, The server 200 may be implemented.

The first communication unit 210 communicates with the terminal 100 or the like using a wire / wireless communication method.

The first communication unit 210 may also be connected to the first communication unit 210 through the first communication unit 230 so that the first communication unit 210 may be registered (or stored) in the terminal 100 in association with the corresponding product name and the corresponding product / Issued discount coupon or discount card information, location information of the terminal 100, identification information of the terminal 100, and the like. Here, the identification information of the terminal 100 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card specific information, a serial number, and the like.

Under the control of the first control unit 230, the first communication unit 210 transmits a plurality of store information searched for corresponding to the product name, a plurality of other store information searched corresponding to the related goods associated with the product name, .

The first storage unit 220 stores data and programs necessary for the server 200 to operate.

The first storage unit 220 stores a coupon type, a coupon issue frequency, discount coupon information, discount card information, and the like, which are issued to the terminal 100 under the control of the first control unit 230.

In addition, the first storage unit 220 stores respective store information for a plurality of stores under the control of the first control unit 230. Here, the store information (or other store information) includes at least one of a store name, at least one brand name (or product information) provided in the store, unique identification information of the store, image information related to the store, location information of the store, (Or SNS information) of the home page.

The first control unit 230 executes the overall control function of the server 200. [

Also, the first control unit 230 determines whether the terminal 100 has been registered (or stored / issued) with respect to the corresponding product name and the corresponding product (or the product name / product corresponding to the product name) Discount coupon or discount card information, position information of the terminal 100, identification information of the terminal 100, and the like through the first communication unit 210. [

Also, the first control unit 230 receives the discounted coupon or discount card information related to the merchandise, the location information of the terminal 100, the price information of the corresponding merchandise corresponding to the merchandise name, the royalty program information (for example, (Or stored) in the first storage unit 220 on the basis of the arrival distance (or the estimated arrival time), additional service information (for example, information on providing promotional materials, etc.) ) A plurality of store information is retrieved from a plurality of store information. At this time, the first controller 230 stores the location information corresponding to the information (or the location information of the terminal 100) in which the terminal 100 is located among the plurality of store information (or the geo-fence area) And may perform a search function among at least one existing store information. Here, the store information includes a store name, one or more product names (or product information) provided in the store, unique identification information of the store, image information related to the store, location information of the store, contact information of the store, Information).

That is, the first controller 230 identifies one or more pieces of store information that exist in the area corresponding to the received location information of the terminal 100, among the plurality of store information registered in advance in the first storage unit 220 . Also, the first control unit 230 stores information on the received merchandise name, discount coupon or discount card information related to the merchandise, name of the merchandise corresponding to the merchandise name among the at least one store information existing in the zone corresponding to the confirmed position information of the terminal 100 Based on the price information of the corresponding merchandise, the loyalty program information (including additional discount information, mileage accumulation information, etc.), additional service information (including information on promotional materials, for example) And retrieves a plurality of store information.

Also, when retrieving the store information related to the product (or the product name), the first control unit 230 searches for the store information of the related product related to the product (or the product name).

In the embodiment of the present invention, the discount coupon information or the discount card information related to the product is provided from the terminal 100 to the server 200. However, the present invention is not limited to this, The server 200 can receive discount coupon information or discount card information related to the product based on the discount coupon and discount card information stored in the server 200 without receiving the discount coupon information or discount card information from the corresponding terminal 100. [ .

Also, the first controller 230 stores a plurality of store information searched corresponding to the corresponding product name, a plurality of other store information searched corresponding to the associated goods related to the product name, and the like through the first communication unit 210 to the terminal 100 send.

The first display unit 240 may display a content such as a menu screen using a user interface and a graphic user interface stored in the first storage unit 220 under the control of the first control unit 230. Here, the content displayed on the first display unit 240 includes text or image data (including various information data) and a menu screen including data such as an icon, a list menu, and a combo box. Also, the first display unit 240 may be a touch screen.

The first display unit 240 displays a plurality of store information searched corresponding to the product name under the control of the first control unit 230 and a plurality of other store information searched corresponding to the related goods associated with the product name.

In this manner, information on one or more stores corresponding to the searched product is provided based on the price, additional service, travel distance for purchase, additional discount and mileage royalty program, store information of the related goods, .

In this way, it is possible to provide the route guidance information for the specific store selected by the user from the information on the provided one or more stores.

Hereinafter, a control method of the system according to the present invention will be described in detail with reference to FIGS. 1 to 5. FIG.

Figure 4 FIG. 4 is a flowchart illustrating a method of controlling a system according to an embodiment of the present invention. FIG.

First, when the terminal 100 receives a product name for a specific commodity, the terminal 100 registers in advance the terminal 100 with respect to the commodity name, the commodity (or the commodity name / the commodity corresponding to the commodity name) (Or stored / issued) discount coupon or discount card information, location information of the terminal 100, identification information of the terminal 100, and the like to the server 200. Here, the location information of the terminal 100 corresponds to the location of the terminal 100 that is confirmed in real time via the GPS receiver 110 included in the terminal 100. Also, the identification information of the terminal 100 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card specific information, a serial number, and the like.

For example, when the terminal 100 receives a □□ product name by user input (or touch input by the user) of the terminal 100, the terminal 100 transmits a □□ product name, DELTA discount coupon information registered in advance in the server 100, location information of the terminal 100, identification information of the terminal 100, and the like to the server 200 (S410).

Thereafter, the server 200 transmits a discount coupon or discount card information registered in advance (or stored / issued) to the terminal 100 in association with the corresponding product name and the corresponding product (or product name) transmitted from the terminal 100, The location information of the terminal 100, the identification information of the terminal 100, and the like.

The server 200 also stores information such as a product name, discount coupon or discount card information related to the product, received from the store information (or stored in advance) registered in the server 200 (Including, for example, additional discount information, mileage accumulation information, etc.), additional service information (including information on providing promotional materials, for example), and arrival distance (or arrival The predetermined time). At this time, the server 200 selects one or more pieces of store information existing in a zone (or a geofence target zone) corresponding to the information on which the corresponding terminal 100 is located (or the position information of the terminal 100) Search function may be performed. Here, the store information includes a store name, one or more product names (or product information) provided in the store, unique identification information of the store, image information related to the store, location information of the store, contact information of the store, Information).

That is, the server 200 identifies one or more pieces of store information existing in a zone corresponding to the received position information of the terminal 100, among a plurality of store information registered in advance in the server 200. [ In addition, the server 200 may store the received merchandise name, a discount coupon or discount card information related to the merchandise, or a corresponding merchandise corresponding to the merchandise name among the at least one store information that exists in the zone corresponding to the confirmed position information of the terminal 100 Based on the price information of the merchandise, the price information of the merchandise, the loyalty program information (including additional discount information, mileage accumulation information, etc.), additional service information (for example, Retrieve store information.

At this time, the server 200 searches for store information of the related goods related to the product (or the product name).

For example, as shown in FIG. 5, among the at least one store information existing in the zone 510 corresponding to the location information of the terminal 100, the server 200 stores the received □ □ product name, Based on the loyalty program information including additional discount information, additional service information, and arrival distance information according to the location information of the terminal 100, And retrieves corresponding A store information or E store information.

Also, the server 200 may store price information on a product, which is a product associated with the received □□ product name, from the at least one store information existing in the zone 510 corresponding to the location information of the terminal 100, In step S420, one or more pieces of F store information corresponding to the corresponding XX goods on the basis of the loyalty program information including the information, the additional service information, and the arrival distance information according to the location information of the terminal 100.

Then, the server 200 transmits to the terminal 100 a plurality of store information searched corresponding to the product name, a plurality of other store information searched corresponding to the related product related to the product name, and the like.

For example, the server 200 transmits to the terminal 100 the A store information or E store information searched corresponding to the surname product name, the F store information searched corresponding to the sake product corresponding to the surname product name, etc. (S430).

Thereafter, the terminal 100 transmits a discount coupon (or stored / issued) preliminarily stored in the terminal 100 in association with the information transmitted to the server 200 (for example, (Including the card information, the location information of the terminal 100, the identification information of the terminal 100, and the like) transmitted from the server 200 to the related merchandise related to the merchandise name And receives a plurality of different store information searched correspondingly.

In addition, the terminal 100 displays a plurality of store information searched corresponding to the received product name, a plurality of other store information searched corresponding to the associated product related to the product name, and the like.

For example, the terminal 100 displays the shop information A to E shop information searched corresponding to the product name □□, the shop information F retrieved corresponding to the product OO, which is a product associated with the product name, and the like (S440).

Thereafter, among the plurality of store information searched corresponding to the corresponding product name displayed on the terminal 100 and a plurality of other store information searched corresponding to the associated goods associated with the product name, selection (or control / The terminal 100 selects the store information corresponding to the store information selected at the point where the terminal 100 is currently located based on the selected store information and the current position information of the terminal 100, And a path search function is performed to the position of the path.

Also, the terminal 100 outputs the result of performing the path search. Here, the route search result may include map data, location information of the store corresponding to the selected store information corresponding to the destination, current location information of the terminal 100, lane information (or road information) Various information related to the movement can be included. Also, the route search result may include information about the map data for walking or the map data for the vehicle.

For example, the C store information is selected from the store information A to store E searched corresponding to the sake product name displayed on the terminal 100 and F store information searched corresponding to the sake product corresponding to the sake product name The terminal 100 performs a route search function from the current location of the terminal 100 to the location (or location information) of the C store corresponding to the selected C store information, and outputs a route search result S450).

A terminal, a server, and a system including the terminal and the server according to an embodiment of the present invention can be created by a computer program, and the codes and code segments constituting the computer program can be easily deduced by a computer programmer in the field. In addition, the computer program is stored in a computer readable medium, readable and executed by a computer, a terminal, a server, or the like according to an embodiment of the present invention to provide a terminal, a server, Can be implemented.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. A terminal, a server, and a computer program embodying the system including the terminal and server according to the embodiment of the present invention can be stored and installed in a built-in memory such as a terminal, a server, and the like. Alternatively, an external memory such as a smart card storing and installing a terminal, a server, and a computer program implementing the system including the terminal and server according to an embodiment of the present invention may be mounted on a terminal, a server, or the like through an interface.

As described above, according to the embodiment of the present invention, it is possible to search for a product corresponding to a searched product based on price, additional service, travel distance for purchase, loyalty program of additional discount and mileage, By providing information on more than one store, it can be used as a recommendation system for an offline store, and cross-selling sales can be possible between stores.

In addition, as described above, the embodiment of the present invention provides route guidance information for a specific store selected by a user from among information on one or more stores provided, so that foot traffic of all users in a specific location area or a large area And target marketing can be applied using the measured data.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention provides information on one or more stores corresponding to the searched products based on price, additional service, travel distance for purchase, additional discount and mileage loyalty program, store information of related goods, , It can be used as a recommendation system of an offline store by providing route guidance information for a specific store selected by the user from the information on the provided one or more stores, cross-selling can be carried out between stores, And can apply the target marketing using the measured data, and it can be widely used in the terminal field, the beacon collection system field, the advertisement / publicity field, and the like.

10: system 100: terminal
200: server 110: GPS receiver
120: storage unit 130:
140: display unit 150: audio output unit
160: communication unit 210: first communication unit
220: first storage unit 230: first control unit
240: first display section

Claims (11)

A GPS receiver for generating current position information of the terminal;
Discount coupon information, and discount card information;
A communication unit for communicating with the server;
When receiving the merchandise name for the merchandise, transmitting the discount coupon or discount card information stored in advance in the storage unit in association with the merchandise name and the merchandise name, the current position information of the terminal and the identification information of the terminal to the server A control unit for controlling the communication unit to receive a plurality of store information searched corresponding to the product name transmitted from the server and a plurality of other store information searched corresponding to an associated product associated with the product name; And
And a display unit for displaying a plurality of store information searched corresponding to the received product name and a plurality of other store information searched corresponding to the associated product related to the product name. The method according to claim 1,
The store information or the other store information includes at least one of a store name, at least one product name or product information provided in the store, unique identification information of the store, image information related to the store, location information of the store, contact information of the store, Wherein the terminal comprises at least one information. The method according to claim 1,
When one store information is selected from a plurality of store information searched for corresponding to the product name displayed on the display unit and a plurality of other store information searched corresponding to the related goods associated with the product name, Wherein the controller performs the route search function based on the current location information of the terminal, which is confirmed in real time via the GPS receiver, and controls the display unit to display the route search result. A storage unit for storing at least one store information;
A communication unit for receiving a product name of a product transmitted from the terminal, a discount coupon or discount card related to the product, position information of the terminal, and identification information of the terminal; And
A discount coupon or discount card information related to the merchandise, location information of the terminal, price information of the merchandise corresponding to the merchandise name, loyalty program information, additional service information, and arrival And a controller for retrieving a plurality of store information based on the distance and retrieving a plurality of different store information corresponding to the related goods related to the goods from the store information stored in the storage unit. 5. The method of claim 4,
Wherein the control unit is operable to store the received merchandise name, discount coupon or discount card information related to the merchandise, information of the merchandise corresponding to the merchandise name from among one or more merchandise information existing in a zone corresponding to the location information of the terminal from the store information stored in the storage unit, A plurality of store information based on price information of the goods, loyalty program information, additional service information, and arrival distance. 5. The method of claim 4,
Wherein the communication unit transmits to the terminal a plurality of store information searched for corresponding to the product name and a plurality of other store information searched corresponding to the related product related to the product name. Generating current position information of the terminal through the GPS receiver;
When receiving the product name for the product, the discount coupon or discount card information stored in advance in the storage unit, the current location information of the terminal, and the identification information of the terminal in association with the product name and the product name are transmitted to the server step;
Receiving a plurality of store information searched corresponding to the product name transmitted from the server through the communication unit and a plurality of other store information searched corresponding to the related goods associated with the product name;
Displaying a plurality of store information searched corresponding to the received product name through a display unit and a plurality of other store information searched corresponding to an associated product associated with the product name;
When one store information is selected from among a plurality of store information searched for corresponding to the product name displayed on the display unit and a plurality of other store information searched corresponding to the related goods related to the product name through the control unit, Performing a route search function based on current location information of the terminal, which is confirmed in real time via the GPS receiver; And
And displaying the result of the path search through the display unit. Receiving discount coupons or discount card information related to the goods, location information of the terminal, and identification information of the terminal, which are transmitted from the terminal through the communication unit;
A discount coupon or discount card information related to the goods, location information of the terminal, price information of the goods corresponding to the goods name, loyalty program information, additional service information And searching for a plurality of store information based on the arrival distance;
Retrieving a plurality of different store information corresponding to an associated product related to the product from the store information stored in the storage unit through the control unit; And
And transmitting to the terminal a plurality of store information searched for corresponding to the product name through the communication unit and a plurality of other store information searched corresponding to the related goods associated with the product name. 9. The method of claim 8,
The step of retrieving the plurality of store information includes:
Checking at least one store information in a zone corresponding to the received location information of the terminal from the store information stored in the storage unit through the controller; And
A discount coupon or discount card information related to the merchandise, information on the merchandise corresponding to the merchandise name among the at least one store information existing in the zone corresponding to the confirmed position information of the corresponding terminal (100) And searching for the plurality of store information based on price information of the goods, loyalty program information, additional service information, and arrival distance. 10. A recording medium on which a computer program for performing the method according to any one of claims 7 to 9 is recorded. A discount coupon or discount card information related to the goods, location information of the terminal, price information of the goods corresponding to the goods name, loyalty program information, additional service information And searching for a plurality of store information corresponding to the related goods related to the goods from the store information stored in the storage unit and searching for a plurality of store information corresponding to the product name And a server for transmitting to the terminal a plurality of different store information searched for corresponding to the merchandise related to the merchandise name; And
A store information selection unit which selects one store information selected from among a plurality of store information searched corresponding to the product name transmitted from the server and a plurality of other store information searched corresponding to the related goods related to the product name, And displaying the result of the path search.

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