KR20150122039A - System and method for operating home shopping using mobile application - Google Patents

System and method for operating home shopping using mobile application Download PDF

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KR20150122039A
KR20150122039A KR1020140130935A KR20140130935A KR20150122039A KR 20150122039 A KR20150122039 A KR 20150122039A KR 1020140130935 A KR1020140130935 A KR 1020140130935A KR 20140130935 A KR20140130935 A KR 20140130935A KR 20150122039 A KR20150122039 A KR 20150122039A
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image
home shopping
video
auxiliary
broadcast
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KR1020140130935A
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Korean (ko)
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최재혁
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주식회사 홈앤쇼핑
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se

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Abstract

We will show the system and method of home shopping using mobile app. The present invention relates to a home shopping system, including an image acquisition unit for acquiring a main image to be used as a product image in a home shopping broadcast image, at least one first mobile device for acquiring an auxiliary image to be displayed in a predetermined area of the main image, At least one computer for generating a CG to be inserted between the main video and the auxiliary video in the shopping broadcast video, generating a home shopping broadcasting video by receiving and synthesizing the main video and the auxiliary video and CG, At least one media device for receiving and outputting a home shopping broadcast image and a mobile app are installed, and when at least one mobile app is received, And a second mobile device.

Figure P1020140130935

Description

[0001] SYSTEM AND METHOD FOR OPERATING HOME SHOPPING USING MOBILE APPLICATION [0002]

The present invention relates to a home shopping operation system and method, and more particularly, to a home shopping operation system and method using a mobile app.

In conventional home shopping broadcasting, a method of simultaneously displaying a photographed image of a commodity, a supplementary explanation for the commodity, or an advertisement for another commodity on a partial area of the screen during a sales broadcast for a specific commodity is widely used.

1 shows an example of a conventional home shopping broadcast image.

As shown in FIG. 1, since the conventional home shopping broadcast image is produced by using computer graphics (hereinafter, referred to as CG) for a product description or other advertisement displayed in a partial area 10 of the screen, The image and the sense of heterogeneity of the product are so large that the realism and the sense of presence are inferior. In addition, there is a problem that it is difficult to cope with real-time because it takes time to produce a CG.

In addition, the home shopping broadcast image, which is basically designed for a media device such as a TV, is not suitable for a mobile device having a relatively small screen size, which causes inconvenience to viewers watching a home shopping broadcast using a mobile device There is a problem that it becomes difficult to watch a home shopping broadcast for a long time. In order to prevent such a problem, a home shopping broadcast image for a mobile device may be separately produced and provided as a mobile device. In this case, however, two different types of broadcast images must be produced, .

Korean Patent Laid-Open No. 10-2009-0009628 entitled " Interactive home shopping system using video and method thereof "(December 11, 2007) discloses a product by providing a moving picture and collects and provides product information while the product is introduced Although the method is disclosed to the user, it does not provide a technology for collecting and providing product information from the outside, and for enhancing the realism and the sense of presence of the screen being broadcasted.

It is an object of the present invention to provide a home shopping service capable of outputting other images based on a real image acquired through a mobile app together with a home shopping screen, System.

According to an aspect of the present invention, there is provided a home shopping management system including an image acquisition unit for acquiring a main image to be used as a product image in a home shopping broadcast image; At least one first mobile device for acquiring an auxiliary image to be displayed in a predetermined area of the main image in the home shopping broadcast image; At least one computer for generating a CG to be inserted between the main video and the auxiliary video in the home shopping broadcast video; An image editor for receiving the main image, the auxiliary image, and CG to generate the home shopping broadcast image and extracting the mobile broadcasting image including the auxiliary image from the generated home shopping broadcast image; At least one media device for receiving and outputting the home shopping broadcast video; And at least one second mobile device installed with a mobile app and receiving and outputting the mobile broadcast image when the mobile app is activated; .

Wherein the image editing unit comprises: an auxiliary image receiving unit for converting an auxiliary image received from the at least one first mobile device into an editable image; A switcher for receiving the main image from the image acquisition unit, receiving the auxiliary image through the auxiliary image receiving unit, receiving the CG from the computer and synthesizing the CG image to generate the home shopping broadcast image; A broadcast image transmitting unit for transmitting the home shopping broadcast image to the at least one media device; A mobile broadcast image transmitting unit for extracting the mobile broadcast image from the home shopping broadcast image and transmitting the extracted mobile broadcast image to the at least one second mobile device; And a control unit.

Wherein the auxiliary video receiver comprises: a converter for converting the auxiliary video received from the at least one first mobile device into a predetermined video format capable of being synthesized with the home shopping broadcast video; And a frame synchronization unit for generating a frame synchronization signal which is a reference signal for synchronization in the auxiliary image converted by the converter; And a control unit.

Wherein the switcher synchronizes the main image, the auxiliary image, and the CG in response to the frame synchronizing signal, sets the main image as a lowermost layer, and supplies the auxiliary image to the main image And the CG is set as an uppermost layer in a boundary area between the main video and the auxiliary video and is synthesized to generate the home shopping broadcast video.

Wherein the broadcasting video transmitting unit comprises: a codec unit for encoding and converting the home shopping broadcast image generated by the switcher into an image to be transmitted to at least one media device; And a video transmission unit for converting the converted home shopping broadcast video into a video signal of a platform corresponding to the at least one media device and transmitting the converted video signal, And a control unit.

Wherein the mobile broadcast image transmitting unit comprises: a mobile broadcast image extracting unit for extracting a mobile broadcast image including the auxiliary image from the home shopping broadcast image generated by the switcher; And a communication unit for transmitting the extracted mobile broadcast image to the at least one second mobile device. And a control unit.

The home shopping broadcast video may further include a CG generated by the computer in the main video and the auxiliary video, and the mobile broadcasting video may be the auxiliary video including the CG.

According to an aspect of the present invention, there is provided a home shopping operation method including an image acquisition unit, at least one first mobile device, at least one computer, an image editing unit, at least one media device, A home shopping operation method of a home shopping management system including a device, comprising: acquiring a main image to be used as a product image in the home shopping broadcast image; At least one first mobile device acquiring an auxiliary image to be displayed on a predetermined area of the main image in the home shopping broadcast image; The at least one computer generating CG to be inserted between the main video and the auxiliary video in the home shopping broadcast video; Generating the home shopping broadcast image by receiving and synthesizing the main video, the auxiliary video, and the CG, by the video editing unit; Transmitting the home shopping broadcast image generated by the image editing unit to the at least one media device; Extracting a mobile broadcast image including the auxiliary video from the home shopping broadcast video; And transmitting the mobile broadcast image to the at least one second mobile device installed and operated with the mobile app; .

Wherein the step of generating the home shopping broadcast image comprises the steps of: converting the supplementary image received from the at least one first mobile device into a preset video format capable of being synthesized with the home shopping broadcast image; Generating a frame synchronization signal that is a reference signal for synchronization in the converted auxiliary image; Synchronizing the main image with the auxiliary image and the CG in response to the frame synchronization signal; And setting the main image as a lowermost layer, setting the auxiliary image as an upper layer of the main image in a predetermined partial area of the main image, and setting the CG in a boundary area between the main image and the auxiliary image, Generating a home shopping broadcast image by setting and combining the home shopping broadcast image; And a control unit.

Therefore, the home shopping management system of the present invention can provide other images based on the real images collected through the mobile app to some areas of the home shopping screen on which advertisements for specific products are output, And real-time processing can be prevented. In addition, the image collected through the mobile application suitable for the mobile device is transmitted to the mobile device so that the home shopping viewers using the mobile can easily view the home shopping without visual burden, and the home shopping broadcast image output from the media device and the mobile device Which greatly increases the sense of unity between the mobile broadcast images output from the viewer and the viewer.

1 shows an example of a conventional home shopping broadcast image.
2 illustrates a home shopping operating system according to an embodiment of the present invention.
FIG. 3 is a detailed view of the configuration of the image editing unit of FIG. 1. FIG.
FIG. 4 illustrates a method of operating a home shopping according to an embodiment of the present invention.
5 shows an example of a home shopping broadcast image according to the present invention.

In order to fully understand the present invention, operational advantages of the present invention, and objects achieved by the practice of the present invention, reference should be made to the accompanying drawings and the accompanying drawings which illustrate preferred embodiments of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the preferred embodiments of the present invention with reference to the accompanying drawings. However, the present invention can be implemented in various different forms, and is not limited to the embodiments described. In order to clearly describe the present invention, parts that are not related to the description are omitted, and the same reference numerals in the drawings denote the same members.

Throughout the specification, when an element is referred to as "including" an element, it does not exclude other elements unless specifically stated to the contrary. The terms "part", "unit", "module", "block", and the like described in the specification mean units for processing at least one function or operation, And a combination of software.

2 illustrates a home shopping operating system according to an embodiment of the present invention.

2, the home shopping operating system 100 includes an image acquisition unit 100, at least one first mobile device 200, at least one computer 300, an image editing unit 400, (500) and at least one second mobile device (600).

First, the image acquisition unit 100 acquires a main image to be provided as a product image in a home shopping broadcast image, and transmits the main image to the image editing unit 400. As described above, the home shopping broadcast basically transmits a video for advertising a specific commodity. Most of the commercial video is photographed using a high-price broadcasting image capturing equipment in a dedicated space for home shopping, such as a studio. The image acquiring unit 100 may include a broadcast image capturing device to acquire a product image to be used as a main image, and transmit the product image to the image editing unit 400 as a main image.

At least one first mobile device 200 captures an auxiliary image to be output to a predetermined region of the home shopping broadcast image and transmits the captured auxiliary image to the image editing unit 400. Recently, the performance of the mobile devices 200 and 600 has been dramatically improved, and there has been a remarkable development in functions as a video camera and a media device. In this case, at least one first mobile device 200 acquires an auxiliary image to be output as a home shopping image, similarly to the image acquisition unit 100, And transmits the image data to the image editing unit 400. At this time, at least one first mobile device 200 may transmit the previously acquired and stored image to the image editing unit 400. [

The computer 300 has a function of generating a CG (Computer Graphics) so that an auxiliary image transmitted from at least one first mobile device 200 can be combined with the main image transmitted from the image acquisition unit 100 do. In the above description, when the CG image is included in the home shopping advertisement image, a sense of heterogeneity is displayed. However, even if two real images are overlapped and displayed without any intermediate buffer area, the viewer feels a sense of heterogeneity. The computer 300 generates a CG to function as a buffer region between the auxiliary image and the main image, and transmits the generated CG to the image editing unit 400. However, since the CG image generated by the computer 150 in the present invention is intended to reduce the sense of heterogeneity between the main image and the auxiliary image unlike the conventional technique, the CG image is generated in a very simple form . Therefore, CG generation and real-time processing are easy. In particular, in the present invention, a CG to be used in displaying an auxiliary image transmitted from at least one first mobile device 200 on the main image is generated. For example, a CG of a mobile device shape can be generated and transmitted. When the CG is used in a fixed form, the CG generated in the image editing unit 400 is stored in advance so that the computer 300 may be omitted.

In addition, the computer 300 may further generate a CG for the article introducing the commodity in the commodity commercial image and transmit the CG to the image editing unit 400 as in the conventional art. In this way, even if the computer 300 adds articles or the like to introduce products, the CG is inserted in a state in which the auxiliary image is displayed basically, so that the contents can be simplified and the processing can be performed quickly. At this time, the inserted CG may be inserted into the main image as well as the auxiliary image.

The image editing unit 400 receives the main image from the image obtaining unit 100, receives the image from the first mobile device 200 as an auxiliary image, receives the CG from the computer 300, Image and CG are synthesized to generate a home shopping broadcast image. The video editing unit 400 sets the main video as the main video of the home shopping broadcast video, displays the auxiliary video in a part of the main video, inserts CG as the buffer area of the main video and auxiliary video around the auxiliary video, Home shopping broadcast image is generated. That is, the auxiliary video is included in the main video in the form of PIP (Picture In Picture). At this time, the image editing unit 400 can insert the CG into the auxiliary image. In other words, you can create a home shopping broadcast image by setting the main image as the lowest layer, adding the auxiliary image on the upper layer, and adding CG on the upper layer.

Then, the generated home shopping broadcast image is transmitted to at least one media device 500. In addition, the image editing unit 400 of the present invention can transmit the obtained auxiliary image to at least one second mobile device 600. [ Since the auxiliary image is an image obtained by at least one first mobile device 100 and is suitable for the mobile device without special editing or modification, it can be transmitted to at least one second mobile device 600, Make it possible to watch home shopping broadcast video. In this case, when the home shopping broadcast image is viewed on the mobile device, the size of the home shopping broadcast image is reduced due to the size restriction of the mobile device, so that the home shopping broadcast image can not be properly viewed frequently. For this purpose, it is costly and costly to produce a separate home shopping broadcast image for mobile devices. Accordingly, in the present invention, a home shopping broadcast image for a mobile device can be easily provided without adding an image production cost by transmitting the auxiliary image to at least one second mobile device 600. [ In the present invention, a home shopping broadcast image for a mobile device is referred to as a mobile broadcast image, and a CG image may be inserted into an auxiliary image for a mobile broadcast image.

At least one of the media devices 500 is a multimedia playback device such as a TV, receives the home shopping broadcast image generated by the image editing unit 400, and displays the home shopping broadcast image to a viewer. At least one media device 500 is a device having a relatively large screen size as compared to a mobile device, and the home shopping broadcast image should be basically optimized for the media device 500. [ Accordingly, the image editing unit 400 generates a home shopping broadcast image suitable for the media device 500 and transmits the home shopping broadcast image to at least one media device 500.

At least one second mobile device 600 is a user terminal of a viewer or a user. When a mobile application for home shopping is installed and the mobile app is activated, the mobile broadcast image is received from the video editor 400 and displayed do. In the present invention, the mobile device is divided into a first mobile device 200 and a second mobile device 600. For convenience of explanation, the function of the image acquiring means for acquiring the auxiliary image and the function of the media device And the first mobile device 200 and the second mobile device 600 can be implemented by the same device.

At least one second mobile device 600 may be configured to output a mobile broadcast image to the background image of the second mobile device 600 when the mobile app is activated. That is, in the second mobile device 600 of the present invention, the mobile app can operate such that the background screen itself is configured as a mobile broadcast image while an icon or the like disposed on the background screen of the mobile device remains intact.

That is, when the home shopping operation system according to the present invention generates a home shopping broadcast image for an advertisement for a specific product, the real shop image obtained from at least one first mobile device 200 is displayed on a partial area of the home shopping broadcast image A description of the product, or an auxiliary image for providing an advertisement for another product. When the viewer watches the home shopping broadcast image through the mobile application of the second mobile device 600, the auxiliary image is provided as the mobile broadcast image to the second mobile device 600, Not only viewers but also viewers using mobile devices can view home shopping broadcast videos in an optimal environment.

Also, when a CG is implemented in a mobile device shape in a home shopping broadcast image displayed on at least one media device 500, and a sub video is displayed in a CG, a viewer viewing the home shopping broadcast video using the media device 500 When the user views the mobile broadcast image using the second mobile device 600, the user can view the home shopping broadcast continuously without misunderstanding the product. That is, it is possible to easily determine whether the home shopping broadcast image viewed on the media device and the mobile broadcast image viewed on the mobile device are images for the same product.

FIG. 3 is a detailed view of the configuration of the image editing unit of FIG. 1. FIG.

3, the image editing unit 400 includes an auxiliary image receiving unit 410, a switcher 420, a broadcast image transmitting unit 430, a mobile broadcast image transmitting unit 440, .

The auxiliary image receiving unit 410 receives the auxiliary image from the first mobile device 200 and converts the auxiliary image to be suitable for image editing. The auxiliary image receiving unit 410 includes a gender 411, a converter 412, and a frame synchronizer 413.

The gender 411 functions to convert an auxiliary image of an MHL (Mobile High-Definition Link) signal transmitted from at least one first mobile device 200 into a high definition multimedia interface (HDMI) Converts an HDMI signal into an SDI (Serial Digital Interface) signal suitable for a broadcast image. The frame synchronization unit 413 generates a frame synchronization signal, which is a reference signal for synchronization, based on the SDI signal. The first mobile device 200 uses the gender 411 on the assumption that at least one first mobile device 200 transmits an auxiliary video to the video editing module 400 through wired communication, The image editing unit 400 can transmit the auxiliary image. In this case, the gender 411 may be omitted. In the above description, the converter 412 converts the HDMI signal into the SDI signal. However, the converter 412 may be configured to convert the signal format of the auxiliary video transmitted by the first mobile device 200 and the video format used by the video editing unit 400 It is possible to perform various operations corresponding to the format of the video signal and convert the various signals into the designated format.

The switcher 420 receives the main image from the image acquiring unit 100 and receives the auxiliary image from the at least one first mobile device 200 through the auxiliary image receiving unit 410 and the auxiliary image And transmits the home shopping broadcast video to the broadcasting video transmitting unit 430 and the mobile broadcasting video transmitting unit 440. [ At this time, the switcher 420 may synchronize the main image with the auxiliary image and the CG based on the frame synchronization signal. The switcher 420 is a kind of reversed phase mixer device which is widely used today as a broadcasting equipment, and is a device used for switching or combining images applied from a plurality of image acquiring means. The switcher 420 may synthesize the auxiliary video and the CG so that the auxiliary video and the CG are displayed in advance and the auxiliary video and the CG are displayed in advance, It can also be specified.

The broadcast image transmitting unit 430 converts the home shopping broadcast image applied by the switcher 420 into an image suitable for at least one media device 500 and transmits the image. The broadcast video transmitting unit 430 includes a codec unit 431 and a video transmitting unit 432. The codec unit 431 encodes the home shopping broadcast image applied from the switcher 420 into an image suitable for transmission to at least one media device 500 and converts the encoded home shopping broadcast image. Then, the video transmitting unit 432 converts the home shopping broadcast image encoded by the codec unit 431 into a video signal suitable for a predetermined transmission platform, and transmits the video signal to at least one media device 500.

The mobile broadcast image transmitting unit 440 extracts and transmits a mobile broadcast image to be transmitted to at least one second mobile device 600 from the home shopping broadcast image synthesized by the switcher 420. The mobile broadcast image transmitting unit 440 includes a mobile broadcast image extracting unit 441 and a communication unit 442. The mobile broadcast image extracting unit 441 extracts the mobile broadcast image from the home shopping broadcast image synthesized by the switcher 420. Here, the mobile broadcast image is based on the auxiliary image acquired from at least one first mobile device 200 and applied to the switcher. If CG is included in the sub-image in the home shopping broadcast image synthesized by the switcher 420 It means the auxiliary image including CG. That is, the mobile broadcast image is an image in which the CG can be included in the auxiliary image acquired by the first mobile device 200. [

Then, the communication unit 442 transmits the extracted mobile broadcast image to at least one second mobile device 600 operated by the mobile app. The communication unit 442 may transmit the mobile broadcast image to the at least one second mobile device 600 through a wired or wireless communication scheme, but may transmit the mobile broadcast image according to the characteristics of the mobile device, .

As described above, since the auxiliary image itself is obtained by the first mobile device 200, it is suitable for a mobile device even if additional image editing is not performed, and a CG is added to the auxiliary image for the description of the product in the mobile broadcast image Therefore, it is possible to function as a home shopping broadcast image by only a mobile broadcasting image. In particular, when a home shopping broadcast image generated for a media device 500 suitable for a mobile device is directly output, a viewer can easily feel fatigue due to a difference in size and ratio of the screen. However, So that the viewer can view the auxiliary broadcast video as a home shopping broadcast video without inconvenience. In addition, since it is not necessary to produce a separate home shopping broadcast image for a soaring mobile user, time and cost for home shopping operation can be greatly reduced.

FIG. 4 illustrates a method of operating a home shopping according to an embodiment of the present invention.

Referring to FIGS. 2 and 3, the home shopping operation method of FIG. 4 will be described. First, the image acquisition unit 100 acquires a main image (S11). At least one mobile device 200 acquires an auxiliary image (S12). The image editing unit 400 receives the auxiliary image from at least one mobile device 200 and converts the applied auxiliary image into an image suitable for image editing (for example, an SDI signal) (S13). Then, a frame synchronization signal is generated from the converted auxiliary image (S14). Meanwhile, the computer 300 generates a CG image (S15).

The image editing unit 400 includes a main image The converted auxiliary video and CG are synchronized and synthesized in response to the frame synchronization signal to generate a home shopping broadcast image (S16). Here, the home shopping broadcast image refers to an image including an auxiliary image in a part of the main image and a CG inserted between the main image and the auxiliary image. Also, the CG can be further inserted into the main image and the auxiliary image.

When the home shopping broadcast image is generated, the image editing unit 400 encodes the home shopping broadcast image into a format suitable for transmission to at least one media device 500 (S17). Then, the encoded home shopping broadcast image is transmitted to at least one media device 500 (S18).

Meanwhile, the video editing unit 400 extracts the mobile broadcasting image including the CG inserted in the auxiliary video and the auxiliary video in the home shopping broadcast video (S19). Then, the extracted mobile broadcast image is transmitted to at least one second mobile device 600 using wired or wireless communication.

5 shows an example of a home shopping broadcast image according to the present invention.

FIG. 5 shows an example of a home shopping broadcast image output to at least one media device 500, and FIG. 5 (20) shows an example of a mobile broadcast image.

As shown in FIG. 5, the home shopping management system and method according to the present invention not only improves the sense of unity of the home shopping broadcast image by producing auxiliary images included in the home shopping broadcast video, Thereby preventing degradation. In addition, since it is possible to provide a mobile broadcast image for a mobile device by utilizing an auxiliary video as it is, it is possible to provide an optimized viewing environment for viewers watching a home shopping broadcast using a mobile device, . It can also significantly reduce the time and cost of producing images for mobile devices. In addition, it increases the homogeneity between the home shopping broadcast image and the mobile broadcast image so that the viewer can purchase the product without misunderstanding the product.

The method according to the present invention can be implemented as a computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and a carrier wave (for example, transmission via the Internet). The computer-readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.

Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims (10)

An image acquisition unit for acquiring a main image to be used as a product image in a home shopping broadcast image;
At least one first mobile device for acquiring an auxiliary image to be displayed in a predetermined area of the main image in the home shopping broadcast image;
At least one computer for generating a CG to be inserted between the main video and the auxiliary video in the home shopping broadcast video;
An image editor for receiving the main image, the auxiliary image, and CG to generate the home shopping broadcast image and extracting the mobile broadcasting image including the auxiliary image from the generated home shopping broadcast image;
At least one media device for receiving and outputting the home shopping broadcast video; And
At least one second mobile device installed with a mobile app and receiving and outputting the mobile broadcast image when the mobile app is activated; A home shopping management system. The apparatus of claim 1, wherein the image editing unit
An auxiliary image receiving unit for receiving an auxiliary image from the at least one first mobile device and converting the auxiliary image into an editable image;
A switcher for receiving the main image from the image acquisition unit, receiving the auxiliary image through the auxiliary image receiving unit, receiving the CG from the computer and synthesizing the CG image to generate the home shopping broadcast image;
A broadcast image transmitting unit for transmitting the home shopping broadcast image to the at least one media device; And
A mobile broadcast image transmitting unit for extracting the mobile broadcast image from the home shopping broadcast image and transmitting the extracted mobile broadcast image to the at least one second mobile device; And a home shopping management system. The apparatus of claim 2, wherein the auxiliary image receiver
A converter for converting the auxiliary video supplied from the at least one first mobile device into a predetermined video format capable of being synthesized with the home shopping broadcast video; And
A frame synchronization unit for generating a frame synchronization signal, which is a reference signal for synchronization, in the auxiliary image converted by the converter; And a home shopping management system. 4. The apparatus of claim 3, wherein the switcher
And synchronizing the main image with the auxiliary image and the CG in response to the frame synchronizing signal, setting the main image as a lowermost layer, and superimposing the auxiliary image on an upper layer of the main image, Wherein the home shopping broadcast image is generated by setting the CG as an uppermost layer in a boundary area between the main image and the auxiliary image and synthesizing the same. 3. The apparatus of claim 2, wherein the broadcasting video transmitting unit
A codec unit for encoding and converting the home shopping broadcast image generated by the switcher into an image to be transmitted to at least one media device; And
A video transmission unit for converting the converted home shopping broadcast video into a video signal of a platform corresponding to the at least one media device and transmitting the converted video signal; And a home shopping management system. The mobile communication terminal of claim 2, wherein the mobile broadcast video transmitting unit
A mobile broadcast image extracting unit for extracting a mobile broadcast image including the sub video from the home shopping broadcast image generated by the switcher; And
A communication unit for transmitting the extracted mobile broadcast image to the at least one second mobile device; And a home shopping management system. The method of claim 1, wherein the home shopping broadcast image
Wherein the CG generated in the computer is further synthesized in the main image and the auxiliary image, and the mobile broadcast image is the supplementary image including the CG. A home shopping operation method of a home shopping operation system including an image acquisition unit, at least one first mobile device, at least one computer, an image editing unit, at least one media device, and at least one second mobile device,
Obtaining a main image to be used as a product image in the home shopping broadcast image;
At least one first mobile device acquiring an auxiliary image to be displayed on a predetermined area of the main image in the home shopping broadcast image;
The at least one computer generating CG to be inserted between the main video and the auxiliary video in the home shopping broadcast video;
Generating the home shopping broadcast image by receiving and synthesizing the main video, the auxiliary video, and the CG, by the video editing unit;
Transmitting the home shopping broadcast image generated by the image editing unit to the at least one media device;
Extracting a mobile broadcast image including the auxiliary video from the home shopping broadcast video; And
Transmitting the mobile broadcast image to the at least one second mobile device in which the mobile app is installed and driven; A home shopping operation method. 9. The method of claim 8, wherein the step of generating the home shopping broadcast image
Converting the supplementary image applied from the at least one first mobile device into a predetermined image format capable of being synthesized with the home shopping broadcast image;
Generating a frame synchronization signal that is a reference signal for synchronization in the converted auxiliary image;
Synchronizing the main image with the auxiliary image and the CG in response to the frame synchronization signal; And
The main image is set as a lowest layer and the sub image is set as an upper layer of the main image in a predetermined part of the main image and the CG is set as an uppermost layer in a boundary area between the main image and the sub image Setting and synthesizing the home shopping broadcast image to generate the home shopping broadcast image; And the home shopping operation method. [10] The method of claim 8,
The CG generated in the computer may be further synthesized in the main image and the auxiliary image, and the mobile broadcast image is the supplementary image including the CG.
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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2023009474A1 (en) * 2021-07-27 2023-02-02 Loop Now Technologies, Inc. Video stream interface based on third-party webpage information

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2023009474A1 (en) * 2021-07-27 2023-02-02 Loop Now Technologies, Inc. Video stream interface based on third-party webpage information

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