KR20150106591A - Apparatus for playing vod contents with ppl advertisement information and image display device using the same - Google Patents

Apparatus for playing vod contents with ppl advertisement information and image display device using the same Download PDF

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Publication number
KR20150106591A
KR20150106591A KR1020140028833A KR20140028833A KR20150106591A KR 20150106591 A KR20150106591 A KR 20150106591A KR 1020140028833 A KR1020140028833 A KR 1020140028833A KR 20140028833 A KR20140028833 A KR 20140028833A KR 20150106591 A KR20150106591 A KR 20150106591A
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KR
South Korea
Prior art keywords
advertisement
information
ppl
data
unit
Prior art date
Application number
KR1020140028833A
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Korean (ko)
Inventor
정수봉
Original Assignee
(주)코리아미디어스퀘어
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Application filed by (주)코리아미디어스퀘어 filed Critical (주)코리아미디어스퀘어
Priority to KR1020140028833A priority Critical patent/KR20150106591A/en
Publication of KR20150106591A publication Critical patent/KR20150106591A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Abstract

A VOD playback apparatus having PPL information according to the present invention is installed in an image display apparatus. The VOD playback apparatus comprises: a data transmission and reception unit for receiving stream data from a VOD providing server; a pre-processing unit for analyzing the received stream data by each transmission packet unit, separating an advertisement queue point for each video playback time and PPL advertisement data, audio data, and video data, which include advertisement information corresponding to the queue point, and recording the same in an input buffer; a codec unit for decoding the data recorded in the input buffer by each frame; a playback unit for synchronizing the PPL advertisement data, the audio data, and the video data decoded in the codec unit, and playing the same; and a display control unit for displaying the played audio data and video data on a display apparatus, and displaying advertisement information, which corresponds to the advertisement queue point in the played PPL advertisement data, on the display apparatus when an advertisement queue point selection signal is inputted while the image is being played. The display control unit displays advertisement information corresponding to the advertisement queue point in a second area that is different from a first area displaying video data.

Description

TECHNICAL FIELD [0001] The present invention relates to a VOD reproducing apparatus having PPL information, and a video display device equipped with the VPL reproducing apparatus. [0002]

The present invention relates to a VOD reproducing apparatus having PPL information, and more particularly, to a VOD reproducing apparatus having PPL information, and more particularly, to a VOD reproducing apparatus having PPL information when an image of a commodity corresponding to a selected specific position is displayed in an area distinguished from a moving picture display area To a VOD playback apparatus having PPL information.

In general, the Product Placement (PPL) advertising technique is to advertise products of a specific company in automobiles, clothing, bags, and shoes used by characters appearing in movies, dramas, music videos or games. As the demand for VOD (Video On Demand) is explosively increasing like IPTV, the PPL advertisement market is growing more and more, and its form is not a one-sided exposure in the interactive TV environment. It is evolving into a form of viewer participation, such as getting more information by clicking.

Korean Patent No. 10-0978225 (hereinafter referred to as 'Prior Art Document 1') discloses a technology for providing advertisement information associated with a keyword according to the reproduction time of a moving picture file corresponding to multimedia contents. Prior art documents provide advertisement information in a region separate from the region where the multimedia contents are reproduced, thereby disclosing a natural advertisement technique that is not disturbed by viewing. Specifically, in the prior art document 1, a video ID is transmitted to an advertisement search server for each keyword, and advertisement information exposed according to a play time of a video file corresponding to a video ID is received and displayed from an advertisement search server for each keyword.

However, in the prior art document 1, the advertisement information of each keyword is automatically exposed regardless of the user's interest, and such an advertisement scheme for each keyword may give a user a negative feeling of rejection. The prior art 1 is inconvenient to view the advertisement information according to the reproduction time of the moving picture file, so that it is inconvenient to re-view the advertisement information to see the past advertisement information while the user is watching the movie.

Korean Patent Laid-Open Publication No. 10-2013-0065766 (hereinafter referred to as "Prior Art Document 2") discloses a method for displaying information on a PPL advertisement product or an N- A screen-based PPL advertisement information providing technique is disclosed . Prior art 2 provides PPL advertisement organization list information including at least one of an advertisement name, an advertisement file storage address, and advertisement time information to the N-screen terminal before the advertisement content is reproduced, So that the content can be viewed or information can be retrieved.

However, the precedent document 2 also discloses the advertisement information automatically regardless of the user's interest. Such an advertisement exposure technique may give a user a sense of rejection. The prior art document 2 is implemented to store a plurality of advertisements and a storage address of the advertisement file in the list of interest advertisements while watching a moving image, so that the advertisement information can be retrieved even after watching a moving image. However, in the prior art document 2, there is an inconvenience that the user must re-view the advertisement information in order to view the advertisement information while the user is watching the video and temporarily leaving the place.

Korean Registered Patent No. 10-0978225 (registered on August 20, 2010) Korean Patent Publication No. 10-2013-0065766 (published on June 20, 2013)

It is an object of the present invention to provide a VOD reproducing apparatus having PPL information capable of natural advertisement that is not disturbed by watching a moving picture without giving a sense of rejection to a user The purpose.

Another object of the present invention is to provide a VOD reproducing apparatus having PPL information for displaying an image of a product corresponding to a selected specific position in a region distinguished from a moving picture display region when a specific position in a moving picture screen being reproduced is selected by a user The purpose.

Another object of the present invention is to provide a VOD reproducing apparatus having PPL information for providing travel goods, sightseeing spots, products, performances, movies and sound source information as advertisement information.

Another object of the present invention is to provide a VOD playback apparatus having PPL information that provides detailed merchandise information when a user selects an image of the merchandise and further enables purchase and settlement of merchandise.

It is another object of the present invention to provide a VOD playback apparatus having PPL information that enables a user to confirm an image of a product corresponding to a specific position in a past moving picture while a user is watching a moving picture and is temporarily away from the spot.

In order to achieve the above object, a VOD reproducing apparatus having PPL information installed in an image display apparatus according to the present invention includes a data transmitting / receiving unit for receiving stream data from a VOD providing server in real time, A preprocessing unit for separating the PPL advertisement data including the advertisement information corresponding to the advertisement cue point and the advertisement cue point from the audio data and the video data and recording the divided PPL advertisement data in the input folder; A playback unit for synchronizing and reproducing the PPL advertisement data, the audio data, and the video data decoded by the codec unit;

A display controller for displaying the reproduced audio data and video data on the display device and displaying advertisement information corresponding to the advertisement cue point in the PPL advertisement data reproduced when the advertisement cue point selection signal is inputted during the reproduction of the image, And the display control unit displays the advertisement information corresponding to the advertisement cue point in the second area that is different from the first area that displays the video data.

According to a further aspect of the present invention, the advertisement information includes an image of a product to be advertised and web page connection information for providing detailed information about the product. When the product image selection signal is input, And displays the corresponding web page on the display device using the web page connection information providing detailed information on the product. In addition, the display control unit may be configured to display the advertisement information of the PPL advertisement data whose video reproduction time has elapsed in the third area.

The VOD reproducing apparatus having the PPL information of the present invention has the following advantages.

First, when a user selects an advertisement cue point in a moving picture screen while watching a moving picture, an image of a product to be advertised is displayed in a second area different from the first area in which video data is displayed, At the same time, the user provides the selected product image to the screen.

Second, by including information on domestic travel products, tourist attractions, products, performances, movies, and sound sources with advertisement information, it induces domestic tourists as well as foreigners to help sustainable development of tourism industry.

Third, when the user selects an image of the product, detailed product information is provided, and furthermore, the product can be purchased and paid.

Fourth, since the advertisement information having the video playback time has been displayed in the third area, the user can check the image of the goods corresponding to the specific position in the past moving picture even if the user is watching the moving picture and vacates the spot for a while.

Figure 1 schematically shows an overall system according to the invention.
2 shows a configuration of a VOD reproducing apparatus having PPL information according to an embodiment of the present invention.
FIGS. 3A, 3B and 3C are diagrams for explaining the operation of a VOD reproducing apparatus having PPL information according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the present embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

1, a general system according to the present invention includes a VOD providing apparatus 110 connected to a network 100, a VOD creating apparatus 120 having PPL information, a shopping mall server 130, and a VOD providing server 140 and an image display device 150. [ The video display device 150 is equipped with a VOD playback device having PPL information. In this specification, a video on demand (VOD) should be construed as collectively referred to as a video program including video and audio data and PPL information reproducible on a video display device.

The network 100 may be a wired or wireless Internet and a wireless LAN (WLAN) compliant with CDMA, Cellular, GSM, W-CDMA, Bluetooth, zigbee, IEEE 802.11 standards, Wi- (WiBro) scheme. The network 100 should be interpreted as a device for connecting both domestic and overseas communication networks. For example, in order to meet the demand of foreigners for domestic VOD due to the recent Korean wave, domestic VOD producers want to provide domestic and overseas communication networks by producing VODs in the languages of foreign countries.

The VOD providing apparatus 110 provides a VOD that is reproduced for viewing or moving picture. The VOD production apparatus 120 having the PPL information can receive the PPL advertisement data by using the VOD produced for the reproduction or the moving picture relay provided from the VOD provision apparatus 110 and various advertisement information provided from the shopping mall server 130 VOD is produced. The PPL advertisement data includes an advertisement cue point for each image reproduction time and advertisement information corresponding to the advertisement cue point. The advertisement information includes web page connection information, for example, a shopping mall link address, which provides an image of a product to be advertised and detailed information on the product.

The advertisement cue point is advertisement position information in the moving picture screen displayed on the display device. When the user selects an advertisement cue point in the moving image screen, for example, by remote control, the VOD player having the PPL information loaded on the image display device 150 displays the advertisement information corresponding to the selected advertisement cue point And displays it on the display device. The advertisement information includes travel goods, tourist attractions, products, performances, movies, and sound source information.

Here, the sightseeing spot is information related to a place displayed on the moving picture screen. For example, the product is information including an accessory / clothes / household appliance / electronic device displayed on the moving picture screen, The information includes the play / popular music. The movie is the information including the opening / opening date displayed on the video screen. The sound source is the information including the video OST and the pop song / pop song introduced in the video.

The shopping mall server 130 may be implemented as a web server or an app server including at least one of travel goods, tourist attractions, products, performances, movies, and sound source information. The shopping mall server 130 may be interpreted to include a plurality of physically independent web servers or app servers that provide travel goods, tourist attractions, products, performances, movies, and sound source information, respectively.

The VOD providing server 140 receives and stores VOD having general VOD or PPL information from the VOD providing apparatus 110 and the VOD creating apparatus 120 having the PPL information through the network 100, ) To provide a VOD having general VOD or PPL information. The video display device 150 on which the VOD playback apparatus having the PPL information is mounted can be implemented as a smart TV, an IPTV, a smart phone, a tablet PC, and a personal PC. As another example, the image display device 150 may be implemented as a wearable computer to be commercialized in the future.

2, the configuration of a VOD reproducing apparatus 200 having PPL information according to an embodiment of the present invention includes a data transmitting and receiving unit 210, a preprocessing unit 220, an input buffer 230, A display unit 240, a reproducing unit 250, a display control unit 260, and a selection signal receiving unit 270.

The data transmission / reception unit 210 receives stream data, for example, an MPEG-4 stream packet from the VOD providing server. The preprocessing unit 220 analyzes the received stream data on a transmission packet basis and separates the PPL advertisement data including the advertisement cue point for each moving picture reproduction time and the advertisement information corresponding to the advertisement cue point from the audio data and the video data, And writes it to the input buffer 230. The separated audio packets and video packets are synchronized data, usually having synchronization information based on an audio packet, and the video and sound are reproduced in accordance with the synchronization information.

The codec unit 240 decodes data recorded in the input buffer 230 on a frame-by-frame basis. The reproduction unit 250 reproduces the PPL advertisement data decoded by the codec unit 240, the audio data, and the video data in synchronization with each other. For example, the codec unit 240 and the playback unit 250 may be implemented as an MPEG-4 decoder that decodes an MPEG-4 stream packet.

The display control unit 260 displays the reproduced audio data and video data on the display device. When the advertisement cue point selection signal is inputted during the reproduction of the video data through the selection signal receiving unit 270, the display control unit 260 displays the advertisement information 321, 322 corresponding to the corresponding advertisement cue point 311 ) In the second area 302, which is distinguished from the first area 301, in which the video data is displayed. The advertisement information corresponding to the advertisement cue point 311 displayed in the second area 302 may include one or more images 321 and 322 of the advertisement to be advertised, . ≪ / RTI >

In the example of FIG. 3A, an image 321 or 322 is displayed on the second area 302 by selecting a place on the moving picture screen and introducing a tourist spot related to a place displayed on the moving picture screen. However, It does not. For example, if the user selects an accessory or a costume worn by an actor of a video screen, an image or text associated with the accessory or costume may be displayed in the second area 302. [ As another example, if movie information including musicals / plays / popular music is displayed on the moving picture screen of the first area 301, movie information including the opening / opening expected movies displayed on the moving picture screen is not shown in FIG. 3A, An image or text for the performance information or the movie information may be displayed in the second area 302 according to the user's selection.

The display control unit 260 temporarily stops the operation of the reproducing unit 250 when the product image selecting signal is input and displays the product information on the web page using the web page connection information for providing detailed information on the product, The page is displayed on the display device. As shown in FIG. 3B, when the images 321 and 322 for introducing tourist spots are selected, the travel company homepage is displayed on the display device. As another example, if an image related to an accessory or a garment is displayed in the second area 302 and the user selects an image related to the accessory or the garment, the accessory or the clothing related homepage is displayed on the display device.

As shown in FIG. 3C, the display control unit 260 displays the advertisement information of the PPL advertisement data whose video playback time has elapsed in the third area 303. In one example, the display control unit 260 may be implemented to automatically display the last advertisement information in the third area 303, or by a user selection (e.g., selecting the 'Show last advertisement' menu). Accordingly, the user can obtain more advertisement information, and the advertiser can increase the opportunity of promoting and selling the product through the advertisement exposure. When the user selects an image of the goods displayed in the third area 303, the travel agent homepage is displayed on the display device as shown in FIG. 3B.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Accordingly, the true scope of the present invention should be determined only by the appended claims.

Claims (6)

A VOD reproducing apparatus having PPL information mounted on a video display device,
A data transmission / reception unit for receiving stream data from a VOD providing server;
Analyzes the received stream data in units of transmission packets, separates the PPL advertisement data including the advertisement cue point for each moving picture reproduction time and the advertisement information corresponding to the advertisement cue point from the audio data and the video data, A preprocessing unit;
A codec unit for decoding data recorded in the input buffer on a frame-by-frame basis;
A playback unit for synchronizing and reproducing PPL advertisement data, audio data, and video data decoded by the codec unit;
And displaying the reproduced audio data and the video data on a display device and displaying advertisement information corresponding to the corresponding advertisement cue point on the display device when the advertisement cue point selection signal is inputted during the reproduction of the image, ≪ / RTI >
The display control unit
Displaying advertisement information corresponding to the advertisement cue point in a second area distinguished from a first area displaying the video data,
And the PPL information having the PPL information. The method according to claim 1,
Wherein the advertisement information comprises:
A web page connection information providing an image of a product to be advertised and detailed information on the product,
And the PPL information having the PPL information. The method of claim 2,
The display control unit
Displaying the corresponding web page on the display unit using the web page connection information for temporarily stopping the operation of the reproducing unit and providing detailed information about the product when the product image selection signal is input,
And the PPL information having the PPL information. The method according to any one of claims 1 to 3,
Wherein the advertisement information comprises:
Travel goods, tourist attractions, products, performances, movies, and sound sources,
And the PPL information having the PPL information. The method according to claim 1,
The display control unit
Displaying the advertisement information of the PPL advertisement data that has passed the video playback time in the third area,
And the PPL information having the PPL information. A video display device incorporating a VOD reproducing apparatus having PPL information according to any one of claims 1, 2, 3, and 5,
A smart TV, an IPTV, a smart phone, a tablet PC, and a personal PC.
KR1020140028833A 2014-03-12 2014-03-12 Apparatus for playing vod contents with ppl advertisement information and image display device using the same KR20150106591A (en)

Priority Applications (1)

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KR1020140028833A KR20150106591A (en) 2014-03-12 2014-03-12 Apparatus for playing vod contents with ppl advertisement information and image display device using the same

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020140028833A KR20150106591A (en) 2014-03-12 2014-03-12 Apparatus for playing vod contents with ppl advertisement information and image display device using the same

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KR20150106591A true KR20150106591A (en) 2015-09-22

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