KR20150098696A - Reward poviding system interlocking with game - Google Patents

Reward poviding system interlocking with game Download PDF

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KR20150098696A
KR20150098696A KR1020140019435A KR20140019435A KR20150098696A KR 20150098696 A KR20150098696 A KR 20150098696A KR 1020140019435 A KR1020140019435 A KR 1020140019435A KR 20140019435 A KR20140019435 A KR 20140019435A KR 20150098696 A KR20150098696 A KR 20150098696A
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South Korea
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portable terminal
game
product
advertisement
advertiser
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KR1020140019435A
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Korean (ko)
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이준영
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주식회사 비엘씨게임즈
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Publication of KR20150098696A publication Critical patent/KR20150098696A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention minimizes a player's feeling of rejection of the game including the advertisement of the product by making the advertisement of the advertiser's product (or service) and the game closely related to each other, And is exposed to the front image and the store information of the related product while the game is being performed. Thus, a game-linked compensation system and method that enjoys higher advertisement effect than the existing mobile advertisement is proposed. The first portable terminal and the second portable terminal collect items constituting goods belonging to their respective camps and collect the items of the advertisements of the first portable terminal and the second portable terminal when the first portable terminal and the second portable terminal play network games belonging to different camps. A combined advertisement display step of exposing the combined product images to the first portable terminal or the second portable terminal by combining the products, Providing supplemental information on the constituent item when acquiring the constituent item, and providing an online coupon for the commodity to the victorious side of the first portable terminal and the second portable terminal have.

Description

[0001] Reward poviding system interlocking with game [

The present invention relates to a method and system for providing game-linked compensation, and more particularly, to a method and system for providing game-linked compensation, The present invention relates to a method and system for providing a game-linked compensation that maximizes the advertising effect in cooperation with a game by causing the portable terminal to display a product as a result of combining the constituent items.

In recent years, the smartphone game market has been growing rapidly due to the explosive spread of portable terminals such as smart phones. Since smartphone games are mostly games based on touch input, simple and intuitive games are dominant, and certain games tend to be replaced quickly by new trends rather than dominating the market for a long time.

In terms of game developers, it has been only a short time to generate revenue for games developed over a long period of time. In order to improve the short-term profit structure, we sought to induce cash settlement for items in the game. However, they are reluctant to spend on games and are not likely to be a viable solution for smartphone users who are reluctant to pay for online assets. On the other hand, Korean Patent Laid-Open Publication No. 10-2012-0118023 (applicant, Microsoft Corporation) acquires a coupon sponsored by an advertiser in accordance with the achievement of a gamer in an online game, and as a condition for obtaining a coupon, Based on the results of the study. Korean Patent Laid-Open Publication No. 10-2012-0118023 discloses a method of linking a game and an offline medium in that a sponsor's coupon is acquired according to the play performance of the game,

1) There is a fear of game and immersion due to an increase in game performance in proportion to game play time,

2) The identification number [0017] indicates that the gamer is able to collect a large number of coupons, so that there is a fear of acquiring an advertiser's coupon while playing a game not directly related to the advertiser's advertisement.

However, an advertiser is required to expose his or her gamers to advertisers' compensation in exchange for providing coupons to gamers who have achieved results in the game. This means that Korean Patent Laid-Open Publication No. 10-2012-0118023 is not related to the game and advertisement, and the advertisement and the coupon are related to each other.

Accordingly, the applicant of the present invention intends to propose a method and system for providing a game-linked compensation, which induces the user to acquire information about an advertisement target product while the game is in progress, while directly relating the game and coupon.

An object of the present invention is to provide a game system that includes a product advertisement as an in-game element, an online coupon for a product, a game in a faction-fighting manner, and induces the user to acquire information about an advertisement product during a game, And to provide a method and system for providing a game-linked compensation that maximizes the game-related compensation.

In order to achieve the above object, a game-linked compensation providing method according to an embodiment of the present invention may include a combined advertisement presentation step, an additional information providing step, and an online coupon providing step. In the combined advertisement presentation step, the first portable terminal and the second portable terminal belong to different camps, and the first portable terminal and the second portable terminal gather the constituent items of the goods belonging to their respective camps during the game, The step of providing additional information corresponds to the step of exposing the images of the goods combined in the first portable terminal or the second portable terminal, And providing supplementary information on the constituent item when acquiring the constituent item constituting the commodity, wherein the step of providing the online coupon includes the step of providing the online coupon to the winner of the game among the first portable terminal and the second portable terminal, It is possible to correspond to the step of providing the online coupon for the online coupon.

Here, the faction may be divided into two or more different products belonging to the same category, and the game may be performed in the background screen prepared in advance for each category of the product.

Further, the additional information may be information that is displayed on one side of the game screen of the first portable terminal or the second portable terminal, and includes information of the advertiser's advertisement about the feature of the configuration item.

In order to achieve the above object, a game-linked compensation providing system according to an embodiment of the present invention may include a comparison product matching module, a game progress module, and a combination advertisement exposure module.

The comparative product matching module forms a camp that is divided according to two or more different goods belonging to the same category as the first portable terminal and the second portable terminal connected to the network and prepares a game background screen prepared in advance for the category of the goods And the game progress module provides a constituent item constituting a commodity to each of the first portable terminal and the second portable terminal by each faction to proceed with a network game, and the combined advertisement exposure module includes a first portable terminal or a second portable terminal And a game progress module is provided to the first portable terminal and the second portable terminal in order to display the combination of the constituent items constituting the product at the first portable terminal or the second portable terminal, The online coupon for the goods can be provided to the mobile terminal belonging to the victorious camp.

The additional information referred to in the game-linked compensation system may be displayed on one side of the play screen of the game, and may include an advertisement content of the advertiser with respect to the feature of the configuration item.

In addition, the game progress module may control the game such that the constituent items for the commodity of the advertiser for each camp are displayed.

According to the present invention, since the advertiser's goods (or services) and the game are deeply related to each other, the gamer's rejection of the game including the advertisement of the goods is minimized, It is exposed to the additional information, and exposed to the front image and store information of the related product while playing the game, so that it can enjoy high advertising effect compared to the existing mobile advertisement.

1 is a conceptual diagram of a game-linked compensation system and method according to an embodiment of the present invention.
FIGS. 2 to 6 show reference examples of a game interface displayed on the touch screen of the portable terminal.

The portable terminal referred to in this specification refers to a portable device such as a smart phone, a mobile phone, and a PDA (Personal Digital Assistance), and may be various devices that can use a wireless network connection function or a touch screen as an input device. However, it is not limited.

The term " game "referred to in the present specification may refer to a game in which a plurality of portable terminals are connected to a wireless network to a game-linked compensation system according to an embodiment.

The "camp" referred to herein may refer to two groups competing in the game. The foci mentioned herein may be two, but the foci may be three or more. The camps referred to in this specification may be divided according to goods or services belonging to the same category, and the kinds and items of goods and services are not limited. However, for convenience of understanding and explanation of the present invention, the category of the present invention is assumed to be "fast food ".

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that, in the drawings, the same components are denoted by the same reference symbols as possible. Further, the detailed description of known functions and configurations that may obscure the gist of the present invention will be omitted. For the same reason, some of the components in the drawings are exaggerated, omitted, or schematically illustrated.

1 is a conceptual diagram of a game-linked compensation system and method according to an embodiment of the present invention.

Referring to FIG. 1, a game-linked compensation system according to an embodiment of the present invention can advertise a product based on game play and provide a compensation according to a product advertisement in the form of coupon or mileage.

The offline company desiring to advertise the goods accesses the game-linked compensation system 100 according to the embodiment and obtains the merchandise (or the service, hereinafter abbreviated), the business information (name, contact and location information of the business, It is possible to provide the validity period information for the coupon. Further, the product can be classified into a plurality of constituent items, and additional information about the constituent items can be provided. If the hamburger is a commodity, the constituent items of the hamburger may be hamburger bread, patty, sauce and vegetables. That is, one product (hamburger) can be composed of four constituent items.

Here, supposing that the characteristic of the product (hamburger) is a patty made by mixing with glutinous rice, the information on the hamburger patty made with glutinous rice may become additional information. As an example, the additional information can be expressed as "a patty kneaded with glutinous rice implements a deep-fried texture. &Quot;

As described above, the advertiser can set a constituent item constituting a commodity (hamburger) which he / she wants to advertise, and can register additional supplementary information for core constituent items (hamburger patty) of the compartmentalized constituent items.

The game-linked compensation system 100 according to the embodiment can participate in the game with participation of two or more advertisers.

Assuming that there are two advertisers and two advertisements are the same category of a hamburger and one of the advertisers is "Lotteria" and the other is "McDonald" And the user who wants to participate in the game among the users of the portable terminals 10a to 10n may access the game-linked compensation system 100 according to the embodiment and proceed the game.

At this time, the products of the two advertisers can be expressed together on the touch screen provided in the portable terminals 10a to 10n. This will be described with reference to FIG.

Referring to FIG. 2, product information and product images including names of burgers uploaded by two advertisers, names of products, and product images are displayed on the touch screen of the mobile terminals 10a to 10n participating in the game, Thereby prompting the user to select one of the products. On the screen of the portable terminals 10a to 10n shown in Fig. 2, the gamer can select one of the images of "Hanwoo Bulgogi Burger" and "Big Mac" displayed on the left side based on the drawing. "And" Big Mac ", the gamer is automatically organized into one of the two camps. That is, if the gamer chooses "Hanwoo Bulgogi Burger", he belongs to the "Hanwoo Bulgogi Burger" camp, and if the gamer chooses "Big Mom", he belongs to "Big Mom". Afterwards, the game can reflect the score of each gamer in the camp, and decide that the higher side of the two camps is victorious. In other words, the game can be played in battle mode, not gamer's individual play.

On the other hand, games can be played in a 1: 1 format. In this case, the two gamers must select different products, and the winner can be determined by comparing the scores obtained with the constituent items and items. Even in the case of the 1: 1 competitive game, the game progress screen progressed in the portable terminals 10a to 10n is the same as the faction competitive game, and the same is also true in the case of acquiring all the constituent items in the game and exposing the product image to the game screen . If a gamer participates in a game and assumes that there are three selectable items, the game may be played in a 1: 1: 1 manner. At this time, the game-linked compensation system 100 can compare the score of each gamer participating in the game and provide the online coupon to the gamer who has obtained the highest score.

Even if one of the gamers participating in the game among the users of the mobile terminals 10a to 10n is superior to other gamers in the case where the game proceeds in the fighting mode, it is difficult to determine the win / loss of the entire game with the ability of one gamer have. Such a game is allowed to proceed only for a certain period of time, and it is possible to induce not to cause a problem of game and immersion by determining the win or loss in consideration of the combination of the entire capabilities. Preferably, It can be a period of attention.

When the gamer selects one of the two camps (the "Hanwoo Bulgogi Burger" camp and the "Big Mac" camp), a screen of the type shown in FIG. 3 can be displayed on the touch screen of the portable terminals 10a to 10n.

The interface screen shown in FIG. 3 displays a product image of a faction selected by the gamer (Hanwoo bulgogi burger camp) and a faction selected by the gamer, thereby inducing the advertising effect of the product. Since the gamer can visually observe a certain product or a certain form of a commodity that can be compensated for while playing a game using the portable terminals 10a to 10n, The advertising effect can be very high compared to the usual advertisement that passes through for a while. In the interface screen shown in FIG. 3, the gamer can select the character 11a he wants and change the type and shape of the character through the character menu 11c. When the start menu 11b is selected in this state, the game is started. The play screen of the game will be described with reference to FIG.

Referring to FIG. 4, it can be seen that the game according to the embodiment proceeds in five backgrounds. 4 (a), 4 (b), 4 (c), 4 (d) and 4 (e) show background images related to "fast food", "food", "restaurant", "solar eclipse" .

These background images are the background images provided for each category in the game-linked compensation system 100 according to the embodiment. As the game progresses among those belonging to the same category due to the nature of the fighting game of the game of the present embodiment, The same background screen can be displayed regardless of the faction. In this state, the game-linked compensation system 100 may provide the constituent items according to the products of each camp, and may control the game such that the gamers acquire camp-specific constituent items in the game.

Likewise, in the case where the merchandise is household appliances, household goods, furniture, performance tickets, and other other categories, the background screen for each category is provided to the portable terminals 10a to 10n as shown in Figs. 4A to 4E If the product is furniture, the furniture retailer may be the background. If the product is household appliance, the consumer electronics store may be the background. Also, the backdrop can be implemented in the form of a retail store, a retail store, or a dealer depending on the advertiser's sales. However, it is not limited.

The game progressed according to the embodiment may include general items and constituent items. This will be described with reference to FIG.

5, the general item 11d can be obtained by suppressing monsters appearing in the game, and may appear differently depending on the category. For example, when the category of the advertiser is fast food, the background screen is fast food shop, and the item desired by the advertiser is a hamburger, items such as fried potatoes, fried chicken, and drinks can be exposed as general items 11d. FIG. 5 illustrates an example in which a chicken leg is displayed as a general item, and a character 11a of the player is acquired while passing through the general item 11d.

The game-linked compensation system 100 according to the embodiment may be configured to set a game such that a game is completed by combining the constituent items, The game can be set much higher than the score by this general item.

Here, when the gamer acquires a configuration item and additional information about the configuration item is provided by the advertiser, the additional information may be displayed on one side of the game screen displayed on the touch screen when the gamer acquires the configuration item have.

As an example, when a hamburger source is featured, a description of the hamburger source may be displayed on one side of the screen displayed on the touch screen when the gamer has obtained the configuration item. The additional information to be displayed may be a text, an image, and a moving image or a flash image, and these may be displayed alone or in combination. However, it is not limited.

If the gamer acquires all the constituent items through this process, the combined result of the constituent items can be expressed on the screen of the portable terminals 10a to 10n. This will be described with reference to FIG.

Referring to FIG. 6, the gamer obtains all the constituent items and combines the products (Hanwoo bulgogi burger), and the combined products are displayed on the touch screen of the portable terminals 10a to 10n, have.

Referring to FIG. 6, a title "3-star cuisine" is displayed at the top of the screen, and a front image and a product name are displayed below the title. As a result, the gamer can remind what the commodity belongs to, and advertisers can obtain the advertisement effect by exposing the commodity and the workplace (Lotteria) each time the constituent items are combined. Assuming that the constituent items are all acquired and the faction (Hanwoo Bulgogi Burger Camp) where the gamer belongs has won, as shown in Fig. 6, one side of the screen displayed on the touch screen of the portable terminals 10a- Quot; Receive Coupon "menu may be displayed, and the gamer may touch the" Receive Coupon "menu, and the game-linked compensation system 100 according to the embodiment may transmit the online coupon to the gamer.

In this embodiment, the frontal image for the product may be exposed essentially twice. First, as shown in FIG. 2, when a gamer is exposed once when selecting a camp, and collects constituent items constituting a commodity as shown in FIG. 6, the touch of the portable terminals 10a to 10n The screen can be exposed once again. That is, once the gamer is exposed at the start of the game, when the game item is assembled in the middle of the game, the game item is exposed again, and when the gamer's victory is won, the game may be exposed again for issuing the coupon . The exposure of such goods may be related to the online coupon that the gamer desires to obtain, and may be recognized as necessary for the game progress. In order to issue the online coupon, information of the shop selling (or distributing) It is advantageous to implement the advertisement effect without giving the player an uncomfortable feeling.

Further, the present invention has an advantage of naturally understanding the characteristics and advantages of a product to be acquired with an online coupon by being exposed to supplementary information on the constituent item at every moment of acquiring a constituent item associated with the commodity on the progress story of the game.

Preferably, the game-linked compensation system according to the embodiment includes a web service module 110, a store-side information registration module 120, a combination advertisement exposure module 130, a comparison product matching module 140, (150) and a database (160).

The web service module 110 provides an app for game progress to the mobile terminals 10a to 10n and checks the version of the app before and after the mobile terminals 10a to 10n play the game, You can update it. The web service module 110 may install a game client program in the portable terminals 10a to 10n if necessary and the installed game client may set the image of the character, May be implemented to store the screen.

The shop-side information registration module 120 acquires information on the advertiser's product information, advertiser information, business information, and online coupon through the advertiser terminal 5. When the advertiser inputs the product information and store information, the store-sub information registration module 120 can register the product in the database 160 by referring to the category of the advertiser's product.

In addition, the store-side information registration module 120 may register the additional information with respect to a configuration item desired by the advertiser among the constituent items constituting the product, and store the additional information in the database 160. [ As described above, the additional information for the configuration item may be implemented in the form of text, image, moving image, and flash image, or may be configured by selectively combining them. For example, the additional information may be expressed in the form of a text, an image, or a pop-up image on a flash image with a moving image background. However, it is not limited.

The comparative product matching module 140 refers to the information registered by the plurality of advertisers through the store-side information registration module 120 to select products of two or more advertisers corresponding to the same category, To the game progress module 150. For example, the comparative product matching module 140 selects the two most similar goods (or three or more goods) by referring to the categories to which the advertiser's goods belong, resizes the images of the selected goods, (Or similar) size. Thereafter, the comparison product matching module 140 extracts additional information added to the configuration items and the configuration items set by the advertiser in the two selected products (or three or more products, not shown) and transmits the extracted configuration information to the game progress module 150 . At this time, the comparison product matching module 140 may select one of the background images stored in the database 160 and provide the same to the game progress module 150 by referring to the category and the category of the two goods to be compared, Information (store location information and store name) can be provided together. At this time, the database 160 should have background screens and advertiser information for each category in advance.

The game progress module 150 forms a game by referring to a background screen provided through the comparison product matching module 140, product information of the advertiser, product image, advertiser information (e.g., store name) To at least two of the portable terminals 10a to 10n participating in the game among the portable terminals 10a to 10n to the mobile terminals 10a to 10n. At this time, the game progress module 150,

1) When a gamer participating in a game acquires a constituent item of his / her own camp, scores are counted,

2) When the gamer participating in the game acquires all the constituent items of the commodities belonging to the camp, it notifies the combined advertisement exposure module 130 thereof,

3) Count the scores of the opponents and opponents of the gamers participating in the game, and provide the online coupons related to the merchandise to the gamers belonging to the winning side after a certain period of time (for example, one to two weeks) .

If the combination advertisement exposure module 130 is informed by the game progress module 150 that any of the gamers for each of the camps has acquired all the constituent items, It is possible to notify the client programs installed in the mobile terminals 10a to 10n so that the front image of the mobile terminal 10a to 10n is displayed. Or the combined advertisement exposure module 130 may transmit the image file so that the front image of the goods is displayed on the touch screen of the portable terminals 10a to 10n.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of the present invention in order to facilitate description of the present invention and to facilitate understanding of the present invention and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

100: Game-linked compensation system 110: Web service module
120: store-additional information registration module 130: combination advertisement exposure module
140: comparison product matching module 150: game progress module
160: Database

Claims (7)

And a game-linked compensation system connected to the first portable terminal and the second portable terminal via a network,
When the first portable terminal and the second portable terminal are playing a network game belonging to different camps, the first portable terminal and the second portable terminal collect items constituting items belonging to their respective camps, A combined advertisement presentation step of exposing a combined product image to the first portable terminal or the second portable terminal when combined;
Providing additional information about the configuration item when acquiring a configuration item that constitutes the product of the advertiser among the items acquired by the first portable terminal or the second portable terminal in the game; And
And providing an online coupon for the merchandise to the winner of the game among the first portable terminal and the second portable terminal. The method according to claim 1,
The camp,
Wherein the plurality of goods are divided according to two or more different goods belonging to the same category. 3. The method of claim 2,
In the game,
Wherein the game is performed in a background screen prepared in advance for each category of the goods. The method according to claim 1,
The additional information,
Wherein the advertisement information is information that is displayed on one side of the game screen of the first portable terminal or the second portable terminal and includes the advertisement contents of the advertiser with respect to the feature of the configuration item. Way. A comparison product matching module for forming a faction in which the first portable terminal and the second portable terminal which are connected to the network are partitioned according to two or more different products belonging to the same category and preparing a game background screen prepared in advance for the category of the product;
A game progress module for providing a constituent item constituting the commodity to each of the first portable terminal and the second portable terminal for each of the camps to conduct a network game; And
A combination advertisement exposing module for acquiring all of the constituent items constituting the commodity from the first portable terminal or the second portable terminal and providing a combined image to the first portable terminal or the second portable terminal for display, ≪ / RTI >
Wherein the game progress module provides an online coupon for the goods to a mobile terminal belonging to a faction winning the game among the first portable terminal and the second portable terminal. 6. The method of claim 5,
The additional information,
And the advertisement content of the advertiser is displayed on one side of the play screen of the game and includes the advertisement contents of the advertiser with respect to the feature of the configuration item. 6. The method of claim 5,
Wherein the game progress module comprises:
Wherein the game is controlled such that a constituent item of a product of the franchise advertiser advertising the comparison target product appears.
KR1020140019435A 2014-02-20 2014-02-20 Reward poviding system interlocking with game KR20150098696A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102464977B1 (en) 2021-10-29 2022-11-09 이일섭 A device and method for exposing selectively advertisement being synchronized with one of gamers of matching game

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102464977B1 (en) 2021-10-29 2022-11-09 이일섭 A device and method for exposing selectively advertisement being synchronized with one of gamers of matching game

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