KR20150090928A - Advertising method using smart display having product image extraction module - Google Patents

Advertising method using smart display having product image extraction module Download PDF

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Publication number
KR20150090928A
KR20150090928A KR1020140009490A KR20140009490A KR20150090928A KR 20150090928 A KR20150090928 A KR 20150090928A KR 1020140009490 A KR1020140009490 A KR 1020140009490A KR 20140009490 A KR20140009490 A KR 20140009490A KR 20150090928 A KR20150090928 A KR 20150090928A
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KR
South Korea
Prior art keywords
product
image
screen
advertisement
advertisement area
Prior art date
Application number
KR1020140009490A
Other languages
Korean (ko)
Inventor
송지성
박수조
최조영
이재윤
최신영
김승현
Original Assignee
한양대학교 에리카산학협력단
송지성
김승현
최조영
최신영
박수조
이재윤
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Application filed by 한양대학교 에리카산학협력단, 송지성, 김승현, 최조영, 최신영, 박수조, 이재윤 filed Critical 한양대학교 에리카산학협력단
Priority to KR1020140009490A priority Critical patent/KR20150090928A/en
Publication of KR20150090928A publication Critical patent/KR20150090928A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards

Abstract

An advertising method using a smart display according to an embodiment of the present invention includes: an input unit receiving a command and generating a signal; and a control unit providing information of a product displayed on a screen by the inputted signal. The control unit includes: a product image extraction module extracting an image of a selected product; a product information loading module loading information about the selected product; and a display time control module counting time as the product information is displayed.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertising method using a smart display having a product image extracting module,

The present invention relates to an advertising method using a smart display, and more particularly, to an advertising method using a smart display having a product image extraction module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

It is an object of the present invention to provide a smart display capable of instantly providing information on a specific product while watching a moving picture using a smart device and an advertisement method using the smart display .

A smart display according to an aspect of the invention

As described above, according to the present invention, a selected product can be extracted from a screen and a three-dimensional image can be displayed on the screen to provide detailed information on the product.

1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.
2 is a block diagram of a smart display according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to an exemplary embodiment of the present invention.
4A and 4B illustrate a smart display according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.

Referring to FIG. 1, an advertisement system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying moving pictures on the screen, and may be a smart TV, a tablet PC, or a smart phone. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, or is formed integrally with the set- It is possible to transmit and receive video data without the set-top box 20. [

The broadcasting network 60 is a wired or wireless backbone network for transmitting broadcast icons or moving picture icons by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 provides an icon to the broadcast communication network as a storage for storing icons including an animation and an advertisement. The server stores various kinds of icons such as drama, entertainment programs, and movies.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through wireless communication such as bluetooth, WiFi, and infrared communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a configuration diagram of a smart display according to a first embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, a control unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 receives an external command and generates an electric signal, and the command can be generated by the remote controller 40, the motion smart mobile device 50, and the like. The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, a short distance communication module 11c, and a touch detection module. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the screen and the cursor of the screen moves according to the operation of the remote controller, a signal can be inputted by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The touch sensing module includes a touch panel made of a capacitive sensor or a resistive film sensor.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The control unit 13 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 13 includes a content receiving module 13a, a product image extracting module 13b, an image moving module 13c, a product information calling module 13d, an advertisement area forming module 13e, a product information loading module 13g, , And a three-dimensional image loading module 13f.

The content receiving module 13a receives the advertisement data for the goods included in the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data.

The moving image data is linked with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving image data. After the moving picture is shot, a calling code for calling the advertisement data is combined in the area where the goods included in the moving picture are located.

The advertisement data is associated with the calling code and is coupled to the moving picture data via the calling code. The calling code is a kind of metadata and may include information about the product and information about the advertisement. The calling code is coupled to each frame constituting the moving picture data.

The advertisement data includes a three-dimensional image of the product and information on the product, and the product information may include the price, the material, and the size of the product.

When the product displayed on the screen is selected, the product image extracting module 13b captures only the area of the product to generate a product image. The product image extracting module 13b can extract an image of the selected product when one point is touched on the screen and the touch is held for a preset time. In addition, the product image extracting module 13b can extract the product image when the user selects the product in a state where the cursor is positioned on the product using the remote controller or the motion.

Upon receipt of the signal, the product image extracting module 13b recognizes the external appearance of the product, captures the external appearance of the product, and separately stores the product image in the frame.

The image movement module 13c moves the extracted product image according to the movement of the input signal. When the user moves the touched point after touching the screen, the image moving module 13c moves the extracted product image in the direction in which the taught point moves.

As shown in FIG. 4A, when the extracted product image moves on the screen, the image movement module 13c forms a highlight effect on the selected product. The highlight effect changes the color of the selected product or forms a border line . ≪ / RTI >

The merchandise information calling module 13d recognizes the calling code coupled to the area where the selected merchandise is located and calls the merchandise information associated with the calling code. The product information is included in the above-mentioned advertisement data, and the product information includes the three-dimensional image and the price, size, material, etc. of the product.

The advertisement area forming module 13e forms a pop-up window for loading a three-dimensional image or divides the screen to form an advertisement area. The advertisement area formation module 13e can form an advertisement area when the extracted product image moves to the side of the screen. When the user moves the touched point to the side of the screen, the product image disappears from the screen while moving to the side of the screen. At this time, the advertisement area forming module 13e splits the screen or forms a pop-up window.

Also, the advertisement area forming module 13e can form the advertisement area when the moving input signal disappears from the screen. When the user moves the touched point and moves the touched point away from the screen, the input signal disappears. The advertisement area forming module 13e can form an advertisement area when the hand moves away from the screen.

As shown in FIG. 4B, the three-dimensional image loading module 13f loads a three-dimensional image of the selected product on the screen. The three-dimensional image loading module 13f rotates the three- . Accordingly, the user can easily acquire detailed information about the desired product.

The product information loading module 13g loads detailed information on the product in the above-mentioned advertisement area, where the product information can be located below the three-dimensional image and can be composed of characters or images. The product information loading module 13g loads information on images and products other than the three-dimensional image and information on the price on the screen.

Meanwhile, the control unit 13 may further include a screen capture module for storing the displayed screen as an image. The screen capture module stores the selected frame as an image when a capture signal is received. The screen capture module stores the moving picture as an image, and combines the calling codes coupled to the captured frame with the image and stores the same. The screen capture module may combine and store the advertisement data associated with the calling code in the stored image. Accordingly, when a user clicks a product on the captured image, advertisement data related to the product can be displayed on the screen.

The communication unit 17 can receive detailed information about the product using the wired / wireless communication network. Further, the communication unit 17 transmits the order and payment information through the wired / wireless communication network.

The storage unit 18 stores an image of the extracted goods. It also creates an image list of the product selected by the user, provides it, and stores the order details that the user has ordered.

3 is a flowchart illustrating an advertisement method using a smart display according to an exemplary embodiment of the present invention.

3, the advertisement method using the smart display according to the present embodiment includes a content receiving step S101, a product image extracting step S102, an image moving step S103, a product information calling step S104, An area forming step S105, a three-dimensional image loading step S106, and a product information loading step S107.

The content receiving step (S101) receives the advertisement data for the goods included in the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data.

The moving image data is linked with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving image data. After the moving picture is shot, a calling code for calling the advertisement data is combined in the area where the goods included in the moving picture are located.

The advertisement data is associated with the calling code and is coupled to the moving picture data via the calling code. The calling code is a kind of metadata and may include information about the product and information about the advertisement. The calling code is coupled to each frame constituting the moving picture data.

The advertisement data includes a three-dimensional image of the product and information on the product, and the product information may include the price, the material, and the size of the product.

In the product image extracting step (S102), when a product displayed on the screen is selected, the product image is generated by capturing only the area of the product. In the product image extracting step (S102), when one point is touched on the screen and the touch is held for a preset time, an image of the selected product can be extracted. In the product image extracting step (S102), a product image can be extracted by selecting a product in a state where a cursor is positioned on the product using a remote controller or motion.

Upon receipt of the signal, the product image extracting step (S102) recognizes the external appearance of the product, captures the external appearance of the product, and separately stores the product image in the frame.

The image moving step (S103) moves the extracted product image according to the movement of the input signal. When the user touches the screen and moves the touched point, the image moving step (S103) moves the extracted product image in the direction in which the taught point moves.

As shown in FIG. 4A, in the image moving step S103, when the extracted product image moves on the screen, a highlight effect is formed on the selected product. The highlight effect changes the color of the selected product or forms a border line . ≪ / RTI >

The merchandise information calling step S104 recognizes the calling code coupled to the area where the selected merchandise is located and calls the merchandise information combined with the calling code. The product information is included in the above-mentioned advertisement data, and the product information includes the three-dimensional image and the price, size, material, etc. of the product.

The advertisement area forming step S105 forms a pop-up window for loading a three-dimensional image or divides a screen to form an advertisement area. The advertisement area formation step (S105) may form an advertisement area when the extracted product image moves to the side of the screen. When the user moves the touched point to the side of the screen, the image of the product also disappears from the screen while moving to the side of the screen. At this time, the advertisement area forming step S105 divides the screen or forms a pop-up window.

In addition, the advertisement area forming step (S105) may form the advertisement area when the moving input signal disappears from the screen. When the user moves the touched point and moves the touched point, the input signal disappears. In the step of forming the advertisement area (S105), the advertisement area can be formed when the hand moves away from the screen.

The three-dimensional image loading step S106 loads a three-dimensional image of the selected product on the screen, and the three-dimensional image loading module 13f rotates the three-dimensional image according to the movement of the touched point.

The merchandise information loading step S107 loads detailed information about the merchandise in the advertisement area, where the merchandise information may be located below the three-dimensional image and may be composed of characters or images. The product information loading module 13g loads information on images and products other than the three-dimensional image and information on the price on the screen.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smart display
11: Input unit

Claims (12)

A product image extracting step of extracting an image of the selected product;
An image moving step of moving a product image extracted according to the movement of the input signal; And
A three-dimensional image loading step of loading a three-dimensional image of a selected product on a screen;
The method of claim 1,
The method according to claim 1,
Wherein the product image extracting step generates the product image by capturing only the area of the product when the product displayed on the screen is selected.
3. The method of claim 2,
Wherein the product image extracting step extracts an image of the selected product when one point is touched on the screen and the touch is maintained for a predetermined time.
The method according to claim 1,
Wherein the image moving step forms a highlight effect on the selected product when the extracted product image moves on the screen.
The method according to claim 1,
Wherein the advertisement method using the smart display includes an advertisement area forming step of forming an advertisement area in which the three-dimensional image is loaded, and the advertisement area forming step forms a pop-up window.
The method according to claim 1,
Wherein the advertisement method using the smart display includes an advertisement area forming step of forming an advertisement area in which the three-dimensional image is loaded, and the advertisement area forming step forms the advertisement area by dividing the screen. .
The method according to claim 6,
Wherein the advertisement area forming step forms the advertisement area when the extracted product image moves to the side of the screen.
The method according to claim 6,
Wherein the advertisement area forming step forms the advertisement area when the moving input signal disappears from the screen.
The method according to claim 1,
Wherein the three-dimensional image loading step rotates the three-dimensional image according to the movement of the touched point.
The method according to claim 1,
Wherein the advertising method using the smart display includes a product information loading step of loading information on a selected product along with the three-dimensional image.
The method according to claim 1,
Wherein the advertisement method using the smart display comprises a moving image data and a content receiving step of receiving the advertisement data including the moving image data and the moving image data together.
12. The method of claim 11,
Wherein the advertising method using the smart display includes a product information calling step of recognizing a calling code coupled to an area where a selected product is located and calling product information combined with the calling code .
KR1020140009490A 2014-01-27 2014-01-27 Advertising method using smart display having product image extraction module KR20150090928A (en)

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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020140009490A KR20150090928A (en) 2014-01-27 2014-01-27 Advertising method using smart display having product image extraction module

Publications (1)

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KR20150090928A true KR20150090928A (en) 2015-08-07

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