KR20150090299A - Advertising method using smart display having game execute module - Google Patents

Abstract

A smart display according to an embodiment of the present invention includes an input unit generating a signal by receiving an order and a control unit controlling a display by receiving the signal from the input unit and displaying an image and information on the display, wherein the control unit includes an alarm icon generating module generating an alarm icon alarming an availability for participation in a game positioned on the display, a gaming module forming a highlight of a target object for a user to distinguish the target object and pausing the display, a hit judging module determining whether a user selected position and a moving position of the target object on the display are corresponding to each other, and an advertisement loading module generating an advertisement window and displaying determination results with an advertisement.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement method using a smart display having a game execution module,

The present invention relates to an advertising method using a smart display, and more particularly, to an advertising method using a smart display having a game execution module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

However, provision of such contents is passive, and there is a problem that users are not actively participating in contents. In this way, it is necessary to develop a smart display capable of participating in contents and providing advertisements in various ways by using contents displayed on the screen when a user watches broadcast or various contents.

It is an object of the present invention to provide a smart display in which a user participates in content while viewing a moving picture using a smart device and can provide an advertisement in the course of the watching, And a method of advertising using the same.

According to an aspect of the present invention, a smart display includes an input unit for receiving a command and generating a signal, and a control unit for receiving a signal from the input unit to control the screen and displaying images and information on a screen, An event icon generation module for generating an announcement icon informing that the user can participate in the position game on the screen, a game execution module for forming a high-level on the target object and temporarily stopping the screen so that the user can identify the target object, A hit determination module for determining whether or not the position of the object moved on the screen coincides with each other, and an advertisement loading module for creating an advertisement window on the screen and displaying the determination result together with the advertisement.

Here, the hit determination module may include a selection area expanding unit for specifying a selection area by expanding a position selected by the user to a predetermined area.

The hit determination module may determine whether the moved object has moved to the selected area.

The game execution module may include a grid forming unit that forms a grid divided into a plurality of regions in a final movement region of the object.

In addition, the hit determination module can compare the grid selected by the user and the grid on which the target object has finally moved to determine whether or not the grid matches.

Further, the hit determination module may include an image identification unit for identifying a moving position of the object.

In addition, the hit determination module may determine a ball's movement position in a sporting event.

The hit determination module may determine whether the trajectory input by the user matches the movement trajectory of the object.

The input unit may include a camera that captures an action of a user, a shape recognition module that recognizes a movement and a shape of a user's hand, and a signal generation module that recognizes movement of a hand and generates a signal accordingly.

In addition, the advertisement loading module may identify the metadata associated with the moved object and display an advertisement linked to the metadata on the screen.

The control unit may further include a result transmitting module for transmitting a determination result to the server.

In addition, the advertisement loading module may display a prize transmitted from a server together with an advertisement on a screen.

The control unit may further include a content receiving module for receiving the metadata associated with the object to be played and the advertisement information associated with the metadata together with the moving image content.

According to another aspect of the present invention, there is provided an advertisement method using a smart display, comprising: a content receiving step of receiving metadata combined with an object to be played by a game and advertisement information linked with the metadata together with moving picture contents; An advertisement icon generation step of generating an advertisement icon indicating that the user can participate in the game, a hit determination step of determining whether the position of the object selected by the user matches the position of the moved object on the screen, And displaying the judgment result together with the advertisement.

The hit determination step may include a selection region designation step of designating a selection region by extending a position selected by the user to a preset region.

In addition, the hit determination step may determine whether the moved object has moved to the selected area.

The hit determining step may include a grid forming step of forming a grid divided into a plurality of regions in a final movement region of the object.

In addition, the hit determination step may determine whether the grid selected by the user is matched with the grid on which the target object has finally moved.

Further, the hit determination step may include an image identification step of identifying a movement position of the object.

In addition, the hit determination step may determine a ball movement position in a sporting event.

In addition, the hit determination step may determine whether or not the trajectory input by the user matches the movement trajectory of the object.

In addition, the advertisement loading step identifies the metadata associated with the moved object and displays an advertisement associated with the metadata on a screen.

In addition, the advertising method using the smart display may further include a result transmitting step of transmitting a determination result to the server.

In addition, the advertisement loading step may display a prize transmitted from the server together with an advertisement on a screen.

As described above, according to the present invention, the advertisement and the prize are provided through the game that hits the movement of the object displayed on the screen, so that the user can participate more actively in the content and provide the advertisement in various ways.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.
2 is a configuration diagram of a smart display according to a first embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.
4 to 6 are photographs for explaining a smart display according to the first embodiment of the present invention.

The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying moving pictures on the screen, and may be a smart TV or a smart phone. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, or is formed integrally with the set- It is possible to transmit and receive video data without the set-top box 20. [

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast contents or moving picture contents by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 is a repository for storing contents, and provides contents to the broadcasting communication network. The server stores various kinds of contents such as a drama, an entertainment program, and a movie.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through Bluetooth, infrared communication, and RFID radio communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a block diagram of a smart display according to an embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, a control unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 receives an external command and generates an electric signal, and the command can be generated by the remote controller 40, the motion smart mobile device 50, and the like. The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the face and the cursor of the screen moves according to the operation of the remote controller, the user can input a signal by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The control unit 13 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 13 includes a content receiving module 13a, a notification icon generating module 13b, a game executing module 13c, a hit determining module 13d, a result transmitting module 13e, and an advertisement loading module 13f do.

The content receiving module 13a receives advertisement information linked with the combined metadata and metadata associated with the object to be a target of the game together with the moving image content. Here, the object is the object of the game and means an object moving on the screen.

The metadata and the advertisement information are transmitted together with the moving picture content. The object to be the object of the game is selected from among the items included in the moving picture by using the software, and the metadata is combined with the object. Such metadata may be combined with each frame constituting the moving picture contents.

In addition, a plurality of object objects may exist in the moving image content, and different advertisement information may be linked to each object. At this time, the metadata is a marker for calling the advertisement information.

The notification icon generation module 13b generates and displays an icon indicating that a game object can be participated in on the screen when it detects that an object to be a game object exists on the screen. The notification icon may be formed at one corner of the screen. The notification icon may be in the form of an image, or may be in the form of a letter to guide participation of the game. The notification icon generates a signal according to the user's selection, and when a signal is generated from the notification icon, the game proceeds on the screen.

The game execution module 13c forms a high-rank on the target object so that the user can identify the target object, and suspends the screen. Here, the highlight means a line that forms the rim of the target object, a color that is changed in the target object, etc. When a highlight is formed on the target object, the user can recognize which is the target object of the game.

The user can select a position to which the target object moves. The game execution module 13c pauses the screen from the point in time when the user clicks the icon until the user selects the position.

The game execution module 13c may include an input area forming unit that forms a plurality of input areas that the user can select and displays on the screen. As shown in FIG. 4, when a batter hits a baseball ball, various results such as center-weighted direction, left-field direction, home run, first-base direction and the like can be obtained. The game execution module 13c includes a plurality of input areas Can be set and displayed on the screen, and the user can select any one of the plurality of input areas. At this time, the input area may be formed in a shape of a circle, a square, or the like.

In addition, the input region forming unit may form one input region that is widely formed. At this time, the user can select any one position in the input area.

In addition, the game execution module 13c may include a grid forming unit that forms a grid divided into a plurality of regions in the final movement region of the object, as shown in Fig. When the pitcher throws the ball towards the catcher, the user can select the last movement position of the ball on the grid.

The game execution module 13c replays the paused video when the user selects a location.

The hit determination module 13d determines whether or not the position selected by the user coincides with the position of the moved object on the screen. The hit determination module 13d may include a selection area expanding unit for specifying a selection area by extending a position selected by the user to a predetermined area. At this time, the hit determination module 13d determines whether the moved object has moved to the selected area.

In addition, when the grid is displayed on the screen, the hit determination module 13d compares the grid selected by the user with the grid in which the target object has finally moved, and determines whether or not the grid matches.

In addition, the hit determination module 13d may include an image identification unit that identifies the moving position of the object. The image identification unit identifies the object on the screen and tracks the movement of the object. Accordingly, the hit determination module 13d can determine the movement position of the object by using the image identification unit.

The hit determination module 13d may determine the ball's movement position in a sporting event such as baseball, soccer, etc., as shown in FIGS. In addition, as shown in FIG. 6, the hit determination module 13d can determine whether or not the trajectory input by the user matches the movement trajectory of the object.

When a target object moves in a predetermined trajectory such as a free kick of a soccer, the user can touch the screen or form a trajectory using a motion or a remote control. The hit determination module 13d compares the locus formed by the user with the locus actually moved by the ball to determine whether or not they match. At this time, the hit determination module 13d forms a predetermined trajectory by forming a predetermined thickness on the trajectory formed by the user, and determines whether the object water has moved along the inside of the expansion trajectory.

The result transmission module 13e transmits the result determined by the hit determination module 13d to the server. The result transmission module 13e transmits a result to the server in order to pay a prize such as a point, an emotion, a coupon or the like to the user when the user hits the result. When the server receives the hit signal, it transmits the prize information of the game.

The advertisement loading module 13f creates an advertisement window on the screen and displays the result of the advertisement together with the advertisement. The advertisement loading module 13f identifies the metadata associated with the object and displays the advertisement on the screen by calling the advertisement associated with the metadata.

In addition, the advertisement loading module 13f displays the prize transmitted from the server together with the advertisement on the screen, and the prize such as a coupon, a pen, a point, etc. transmitted from the server is stored in the smart display.

As described above, according to the present embodiment, a game is provided to a user, and advertisements and various prizes are provided, thereby expanding an advertisement opportunity and inducing a purchase with a point or a coupon.

The communication unit 17 can exchange data with the server using a wired / wireless communication network, and receive prizes such as coupons and points. Further, the communication unit 17 transmits the result of the game to the server through the wired / wireless communication network. The storage unit 18 stores a prize transmitted from the server. The storage unit 18 may also store the results of the game.

3 is a flowchart illustrating an advertisement method using a smart display according to an exemplary embodiment of the present invention.

3, the advertisement method using the smart display according to the present embodiment includes a content reception step S101, an announcement icon creation step S102, a game execution step S103, a hit determination step S104, A transmission step S105, and an advertisement loading step S106.

The content receiving step (S101) receives advertisement information associated with the metadata and metadata associated with the object to be played, together with the moving image content.

The metadata and the advertisement information are transmitted together with the moving picture content. In the data combining step performed before the content receiving step (S101), the object to be a game object is selected from among the articles included in the moving picture by using the software, Lt; / RTI > Such metadata may be combined with each frame constituting the moving picture contents.

In addition, a plurality of object objects may exist in the moving image content, and different advertisement information may be linked to each object. At this time, the metadata is a marker for calling the advertisement information.

The alert icon creation step (S102) creates an alert icon indicating that the user can participate in the location game on the screen. In the notification icon creation step (S102), when it is detected that the object to be a game object exists on the screen, an icon indicating that the game object can be participated in is generated and displayed. The notification icon may be formed at one corner of the screen. The notification icon may be in the form of an image, or may be in the form of a letter to guide participation of the game.

In the notification icon creation step (S102), a signal is generated when the user selects the notification icon, and the game proceeds on the screen when a signal is generated from the notification icon.

In the notification icon creation step (S102), if the user does not select the notification icon, the notification icon is displayed on the screen for a preset time, and then the notification icon disappears from the screen.

The game execution step (S103) forms a highlight on the target object so that the user can identify the target object, and temporarily stops the screen. A highlight is a line that forms a border of an object, a color that is changed in the object, and the like. When a highlight is formed on the object, the user can recognize which object is the object of the game.

The user can select a position to which the target object moves. In the game execution step (S103), the user pauses the screen from the point in time when the user clicks the icon until the user selects the position.

The game execution step S103 may include an input region forming step of forming a plurality of input regions that the user can select and displaying on the screen. As shown in FIG. 4, when the batter hits the baseball ball, a variety of results such as center-weighted, left-field, home-run, and first-base may be obtained. In the game execution step S103, Can be set and displayed on the screen, and the user can select any one of the plurality of input areas. At this time, the input area may be formed in a shape of a circle, a square, or the like.

In addition, the input region forming step may form one wide input region. At this time, the user can select any one position in the input area.

In addition, the game execution step S103 may include a grid forming step of forming a grid divided into a plurality of areas in a final movement area of the object, as shown in Fig. When the pitcher throws the ball towards the catcher, the user can select the last movement position of the ball on the grid.

In the game execution step (S103), when the user selects a position, the suspended video is reproduced again.

The hit determining step S104 determines whether or not the position selected by the user coincides with the position of the moved object on the screen. The hit determining step S104 may include a selection region expanding step for expanding the position selected by the user to a preset area to specify the selected area. In this case, the hit determination step S104 determines whether the moved object has moved to the selected area.

In the hit determination step S104, if the grid is displayed on the screen, the grid selected by the user and the grid on which the target object has finally moved are compared to determine whether or not they match.

In addition, the hit determination step S104 may include an image identification step of identifying a movement position of the object. The image identification step identifies the target object on the screen and tracks the movement of the target object.

The hit determination step S104 may determine the ball's movement position in a sports game such as baseball or soccer, as shown in FIGS. In addition, as shown in FIG. 6, the hit determining step (S104) can determine whether or not the trajectory input by the user matches the movement trajectory of the object.

When a target object moves in a predetermined trajectory such as a free kick of a soccer, the user can touch the screen or form a trajectory using a motion or a remote control. The hit determining step S104 compares the locus formed by the user with the locus actually moved by the ball to determine whether or not they match. In this case, the hit determination step S104 forms an expanded trajectory by forming a predetermined thickness in the trajectory formed by the user, and determines whether the object water has moved along the inside of the extended trajectory.

The result transmission step S105 transmits the result determined in the hit determination hit determination step S104 to the server. In the result transmitting step S105, when the user hits the result, the result is sent to the server to pay the prize such as a point, an ear, a coupon or the like to the user. When the server receives the hit signal, it transmits the prize information of the game.

The advertisement loading step (S106) creates an advertisement window on the screen and displays a result of the advertisement together with the advertisement. The advertisement loading step (S106) identifies the metadata associated with the object and displays the advertisement on the screen by calling the advertisement associated with the metadata.

In addition, the advertisement loading step (S106) displays the prize transmitted from the server together with the advertisement on the screen, and the prize such as coupon, money, and points transmitted from the server is stored in the smart display.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

10: Smart display
11: Input unit
11a: Remote control receiving module
11b: Motion recognition module
11c: Local communication module
12: Output section
13:
13a: Content receiving module
13b: icon generation module
13c: Game execution module
13d: hit determination module
13e: Result Transfer Module
13f: Ad loading module
17:
18:
20: Set-top box
30: Server
40: Remote control
50: Smart mobile devices
60: Broadcasting network

Claims (13)

A content receiving step of receiving meta data combined with an object to be a game and advertisement information linked with the meta data together with the video content;
A notification icon generation step of generating a notification icon on the screen indicating that the game can participate in the location game;
A game execution step of forming a high-rate on a target object and temporarily stopping the screen so that the user can identify the target object;
A hit determining step of determining whether or not the position selected by the user coincides with the position of the moved object on the screen; And
An advertisement loading step of displaying a judgment result together with an advertisement on a screen;
The method of claim 1,
The method according to claim 1,
Wherein the game execution step pauses the screen until a user selects a location from a point of time when the user clicks the advertisement icon.
The method according to claim 1,
Wherein the hit determining step includes a selection region expanding step of expanding a position selected by the user to a predetermined region to designate a selection region.
The method of claim 3,
Wherein the hit determining step determines whether the moved object has moved to the selection area.
The method according to claim 1,
Wherein the game executing step includes a grid forming step of forming a grid divided into a plurality of areas in a final moving area of a target object.
6. The method of claim 5,
Wherein the hit determining step determines whether the grid selected by the user is matched with the grid on which the target object is finally moved.
The method according to claim 1,
Wherein the game execution step includes the step of forming a plurality of input areas that the user can select and displaying the input areas on a screen.
The method according to claim 1,
Wherein the hit determination step includes an image identification step of identifying a movement position of a target object.
The method according to claim 1,
Wherein the hit determining step determines a ball moving position in a sporting event.
The method according to claim 1,
Wherein the hit determining step determines whether or not the trajectory input by the user matches the movement trajectory of the object.
The method according to claim 1,
Wherein the advertisement loading step identifies the metadata associated with the moved object and displays an advertisement associated with the metadata on a screen.
The method according to claim 1,
Wherein the advertising method using the smart display further comprises a result transmitting step of transmitting a result determined in the hit determining step to the server.
12. The method of claim 11,
Wherein the advertisement loading step displays a prize transmitted from the server together with an advertisement on a screen.

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