KR20150078856A - Method and system for providing content - Google Patents

Method and system for providing content Download PDF

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KR20150078856A
KR20150078856A KR1020130168640A KR20130168640A KR20150078856A KR 20150078856 A KR20150078856 A KR 20150078856A KR 1020130168640 A KR1020130168640 A KR 1020130168640A KR 20130168640 A KR20130168640 A KR 20130168640A KR 20150078856 A KR20150078856 A KR 20150078856A
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content
sub
user terminal
input
user
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KR1020130168640A
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Korean (ko)
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노경원
권기봉
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노경원
권기봉
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04812—Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04842—Selection of displayed objects or displayed text elements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/0485—Scrolling or panning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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Abstract

The present invention relates to a method and a system for providing content. The method includes: a step of a user terminal, communicating with a content providing server through a network, for sensing generation of scroll input with respect to main content; a step for determining a display location of subcontent to be displayed with the main contents according to the movement direction of the main contents by the generated scroll input; and a step for displaying the subcontent on the determined location. According to an embodiment of the present invention, the subcontent can be efficiently provided to a user by determining the subcontent according to the direction of scroll input to obtain an advertisement space and then selectively displaying the subcontent in the main content.

Description

[0001] METHOD AND SYSTEM FOR PROVIDING CONTENT [0002]

The present invention relates to a content providing method and system thereof, and more particularly, to a content providing method and system thereof, in which a display position of a sub content is determined according to a scroll input direction of a user and a sub content is selectively displayed And more particularly, to a content providing method and system thereof.

In recent years, the number of Internet communication users has been rapidly increasing, and activities such as simple intercommunication, information acquisition, and electronic commerce have become more active.

In this way, while using the Internet in various ways, various advertising techniques using the Internet have been attempted.

For example, a method of creating and providing a homepage for a product, a banner advertisement method of advertising the advertisement text on one side of the screen when accessing a web site, an e-mail containing a function and description of the product, A method of sending and advertising is being used.

Prior Art Korean Patent Application No. 10-2007-0070588 discloses a method and system for providing a hyperlink to a specific linker that is granted exclusive rights on a web site and displaying hyperlink attributes when a mouse is placed on a specific linker, The present invention relates to a technique of an advertisement method on the Internet, in which information is displayed as a sub-window, thereby enhancing the advertisement effect.

However, according to the technique described in this prior art, there is a problem that the advertisement exposure time is short and it is difficult to induce user's concentration on the screen, so that the advertisement effect can not be expected.

In addition, since there is a lack of space for displaying an advertisement in the main content, a banner advertisement and the like are displayed beside the main content, thereby preventing the user's gaze from being guided.

It is an object of the present invention to determine a display position of a sub content according to a scroll input direction of a user and to selectively display a sub content in a main content in order to secure space for an advertisement, And a method for providing the same.

Another object of the present invention is to provide a method and apparatus for displaying a sub-content in a region excluding a position where a user's gaze is fixed when a user scrolls on the screen, thereby allowing a user to easily understand the sub- And a method for providing the same.

Another object of the present invention is to provide a content providing method and system that can increase advertisement revenue by charging an advertisement fee to each advertiser providing sub-contents when one or more sub-contents are exposed to a user terminal.

It is still another object of the present invention to provide a system and method for configuring a sub-content of a keyword of interest, which the user is most interested in, based on a user's user terminal usage record such as personal information of the user terminal, The content of the content can be displayed on a predetermined area of the display device, thereby reducing the user's discomfort caused by the content.

As a technical means for achieving the above technical object, a content providing method according to the first aspect of the present invention is a content providing method performed by a user terminal communicating with a content providing server via a network, Determining the display position of the sub-content to be displayed together with the main content according to the direction of movement of the main content by the generated scroll input, and displaying the sub-content at the determined position.

According to a second aspect of the present invention, there is provided a content providing system, comprising: an input sensing unit, which is performed by a user terminal communicating with a content providing server through a network and detects occurrence of a scroll input for main content; And a sub-content display unit for displaying the sub-content at the determined position, in accordance with the moving direction of the main content by the main content.

According to an embodiment of the present invention having the above-described configuration, in order to secure the space of the advertisement, the display position of the sub content is determined according to the scroll input direction of the user, and the sub content is selectively displayed in the main content, Can be efficiently provided.

According to another embodiment of the present invention, when a user scrolls a screen, a sub-content is displayed in an area excluding a position where a user's gaze is fixed, thereby allowing a user to easily understand the sub-content, You can expect.

According to another embodiment of the present invention, when one or more sub-contents are exposed to a user terminal, advertisement revenue may be increased by charging an advertisement fee to each advertiser providing sub-contents.

Also, according to another embodiment of the present invention, based on a user's terminal usage record such as personal information of a user terminal, a user input string, and a usage pattern of the user terminal, And displaying it on a predetermined area of the screen, thereby reducing the user's discomfort due to the content.

1 is a block diagram schematically showing a configuration of a content providing system according to an embodiment of the present invention.
2 is a functional block diagram illustrating a user terminal of a content providing system according to an embodiment of the present invention.
3 is a flowchart showing a content providing method according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating a screen in which sub-contents are displayed according to a content providing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing a configuration of a content providing system according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of a content providing system according to an embodiment of the present invention.

As shown in FIG. 1, the content providing system 10 according to an embodiment of the present invention may include a user terminal 100 and a content providing server 200 connected through a network N. FIG.

The network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) mobile radio communication network) or satellite communication network.

A plurality of user terminals 100 communicate with a content providing server 200 to be described later via a network N. [ The user terminal 100 may be implemented as a computer, a portable terminal, or a television set, which can be connected to a remote server through the network N or connected to other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), Global System for Mobile communications (GSM), International Mobile Telecommunication (IMT) (W-CDMA), Wibro (Wireless Broadband Internet), Smart Phone, Mobile WiMAX (Mobile Worldwide Interoperability for Microwave Access) (Handheld) based wireless communication device. In addition, the television may include an Internet Protocol Television (IPTV), an Internet television (TV), a terrestrial TV, a cable TV, and the like.

The user terminal 100 may receive the sub-content from the content providing service provided by the content providing server 200.

The content providing system 10 according to the embodiment of the present invention also includes a content providing server 200. [ The content providing server 200 is a computer for exchanging data with a remote terminal or another server through a network N. The computer 200 is connected to the user terminal 100 via a network N to transmit and receive data, And serves as a service provider for providing sub-contents.

The content providing server 200 does not necessarily mean a single server that is physically divided, but may be a server group including a plurality of servers or a server program module installed in one server.

The content providing server 200 can insert the sub-content into the main content displayed on the screen of the user terminal 100. [

Hereinafter, the configuration of the content providing server 200 will be described in more detail.

2 is a functional block diagram illustrating a user terminal of a content providing system according to an embodiment of the present invention. As shown in FIG. 2, the user terminal 100 may include an input receiving unit 110.

The input receiving unit 210 may detect occurrence of a scroll input from the user terminal 100 with respect to the main content displayed on the screen of the user terminal 100. [ Here, the generation of the scroll input refers to an operation that the user touches and drags the screen of the user terminal 100, that is, the user rotates the mouse wheel or moves the scroll bar.

The main content displayed on the screen of the user terminal 100 may be at least one of a web document provided by the user terminal 100 via the network N or a document stored in the user terminal 100. [ For example, the main content is a document to be executed by a specific application program, and the display position is moved by a scroll input of the user.

Meanwhile, the user terminal 100 may include a positioning unit 120.

The positioning unit 120 may determine the position of the sub-content to be displayed along with the main content according to the direction of movement of the main content by the scroll input.

The positioning unit 120 can determine the position at which the scroll input direction occurs on the screen of the user terminal 100. [

More specifically, when the main content moves toward the upper side of the screen of the user terminal 100, the positioning unit 120 may position the sub-content below the screen of the user terminal 100. [ When the main content moves toward the bottom of the screen of the user terminal 100, the positioning unit 120 may position the sub-content above the screen of the user terminal 100. [

That is, when the user scrolls the screen of the user terminal 100, the positioning unit 120 may display the sub content at a position where the user's gaze is fixed.

According to an embodiment of the present invention, when the main content moves toward the upper side of the screen of the user terminal 100, the positioning unit 120 allows the sub-content to be located above the screen of the user terminal 100 . When the main content moves downward from the screen of the user terminal 100, the positioning unit 120 may position the sub-content below the screen of the user terminal 100. [

That is, when the user scrolls on the screen of the user terminal 100, the positioning unit 120 may display the sub-content in the remaining area excluding the position where the user's line of sight is fixed.

In this way, the positioning unit 120 can determine the position of the sub-content displayed according to the scroll input direction. That is, a correlation may be formed between the scroll input direction of the user and the position of the displayed sub-contents.

At this time, the sub-content may be composed of a content layer that is independent of the main content.

Meanwhile, the user terminal 100 may include a sub-content determination unit 130.

The sub-content determining unit 130 may extract an advertisement or a keyword associated with the character string based on the character string included in the main content. Then, the sub-content determining unit 130 may determine at least one of the extracted advertisement or keyword as a sub-content to be displayed on the user terminal 100.

For example, if the main content includes the word 'Samseong-dong', the sub-content determining unit 130 extracts an advertisement or a keyword related to the 'restaurant'. The sub content can be determined by selecting one of a plurality of advertisements and keywords related to the extracted 'restaurant'.

At this time, the advertisement or the keyword is a record of usage of the user terminal 100 of the user determined based on at least one of the personal information of the user terminal 100, the user input string, the usage pattern of the user terminal 100, It includes one.

The 'user input string' includes a search word used in a search request in a web browser, URL information of a web page requested by a user in a web browser, and a string input in various other applications.

The 'usage pattern' refers to a user terminal usage pattern of a user according to statistics based on a user terminal usage history of a user within a range of at least a predetermined time from the current point of view, and may be a type of an application installed in the user terminal, The type of application used, the nature of the website host requested by the user through the web browser, the search terms the user enters into the application, the time and / or usage time of the application, and the location of the user terminal.

Meanwhile, the user terminal 100 may include a sub-content display unit 140. The sub-content display unit 140 may display the sub-content at a position determined by the sub-content determination unit 130. [

The sub-content display unit 140 may display the sub-content while the generation of the scroll input is detected or until the predetermined time elapses after the generation of the scroll input is completed from the start of the generation of the scroll input.

For example, if the preset time is 2 seconds, the sub-content display unit 140 displays the sub-content until the scroll input of the user is completed on the screen of the user terminal 100, Can be displayed.

The sub-content display unit 140 can display the sub-content whenever a plurality of scrolling inputs are generated from the user terminal 100 for one main content, May be the same sub-content or different sub-content.

The sub-content display unit 140 may provide a hyperlink to a web page associated with the sub-content when a user input from the user terminal 100 occurs with respect to the sub-content displayed on the screen of the user terminal 100. [

That is, when the user of the user terminal 100 touches the sub-content, the sub-content display unit 140 transmits the URL corresponding to the sub-content to the content providing server 200 via the network, Can be provided.

At this time, if the sub-content determined by the sub-content determining unit 130 is a keyword, the user of the user terminal 100 displays a search result using the input keyword by touching the keyword Can be provided to the user.

Meanwhile, the user terminal 100 may include an advertisement fee charging unit 150.

The advertisement fee charging unit 150 may generate a user input from a user of the user terminal 100 for different sub-contents displayed on the screen of the user terminal 100, 100), the advertisement fee may be charged to each advertiser corresponding to the keyword.

That is, when the search result related to the sub-content or advertisement related to the advertisement is provided to the user terminal 100, the advertisement fee charging unit 150 can charge the advertiser for the advertisement fee according to the exposure of the web page or the search result .

On the other hand, when the advertisement charging unit 150 receives user input from the user of the user terminal 100 for different sub-contents displayed on the screen of the user terminal 100, the advertisement charging unit 150 transmits a signal corresponding to the user input to the contents providing server 200 ). ≪ / RTI > Accordingly, the content providing server 200 may set the advertisement fee to be charged to the advertiser.

Hereinafter, a content providing method according to an embodiment of the present invention will be described.

FIG. 3 is a flowchart illustrating a content providing method according to an embodiment of the present invention, and FIG. 4 is an exemplary view illustrating a sub-content displayed according to a content providing method according to an embodiment of the present invention.

The user terminal 100 may detect occurrence of a scroll input from the user terminal 100 with respect to the main content displayed on the screen of the user terminal 100. [ Here, the scroll input is an operation in which the user touches and drags the screen of the user terminal 100, rotates the mouse wheel, or moves the scroll bar.

The main content displayed on the screen of the user terminal 100 may be at least one of a web document provided by the user terminal 100 via the network N or a document stored in the user terminal 100. [ For example, the main content is a document to be executed by a specific application program, and the display position is moved by a scroll input of the user.

Accordingly, as shown in FIG. 4, the main content M displayed on the user terminal 100 can move in accordance with the direction of the scroll input. If the touch-and-drag input I is generated from top to bottom, that is, downward as in the example shown in FIG. 4, the main content M can also be moved downward or downward from top to bottom and displayed. For example, when the main content M is longer than the length of the display of the user terminal 100 in the height direction, the main content M may not be displayed at one time but only a part thereof may be displayed. Depending on the direction in which the scroll input occurs The position at which the main content M is displayed on the display can be changed. When the main content M includes a plurality of unit images or a plurality of unit pages and each unit image or unit page is slid and switched according to the generation of a scroll input, Can be changed.

For example, when the scroll input is the touch and drag input I, the direction of the touch and drag input I may be the same as the direction of movement of the main content M. If the scroll input is performed by rotating the mouse wheel , And when the mouse wheel rotates downward, the main content M can move upward.

Then, the user terminal 100 may determine the position of the sub-content to be displayed together with the main content according to the direction of movement of the main content by the scroll input (S12).

The user terminal 100 detects the occurrence of a scroll input, detects the direction of the detected scroll input, and displays sub-contents on one side of the screen opposite to the moving direction of the main content or on the side corresponding to the moving direction of the main content The display position of the sub-content can be determined.

More specifically, when the main content moves toward the upper side of the screen output by the user terminal 100, the user terminal 100 can position the sub content below the screen of the user terminal 100. When the main content moves toward the bottom of the screen of the user terminal 100, the user terminal 100 can position the sub content above the screen of the user terminal 100.

That is, when the user scrolls on the screen of the user terminal 100, the user terminal 100 may display the sub content at a position where the user's gaze is fixed.

For example, as shown in FIG. 4, if the main content M moves downward on the screen according to a scroll input, the user terminal 100 can display the sub content S on the lower side of the screen have.

That is, according to the embodiment, if the main content moves toward the upper side of the screen of the user terminal 100, the user terminal 100 can position the sub content above the screen of the user terminal 100. When the main content moves toward the bottom of the screen of the user terminal 100, the user terminal 100 may place the sub content at the bottom of the screen of the user terminal 100.

That is, when the user scrolls on the screen of the user terminal 100, the user terminal 100 may display the sub-contents in the remaining area excluding the position where the user's gaze is fixed.

4, when the user moves the main content M downward, the user's eye E is located on the upper side of the display of the user terminal 100 to watch the main content M do. When the main content M moves downward, the user's gaze is directed to the top of the screen to confirm the newly displayed portion of the main content M. [

Therefore, in one embodiment of the present invention, the sub content S can be displayed at a position that does not distract the user from the main content M, avoiding the portion watched by the user.

Alternatively, in another embodiment of the present invention, the user's gaze for the sub-content S may be derived by displaying the sub-content S in the part watched by the user.

 In this manner, the user terminal 100 can determine the position of the sub-content displayed according to the scroll input direction. That is, a correlation may be formed between the scroll input direction of the user and the position of the displayed sub-contents.

At this time, the sub-content may be composed of a content layer that is independent of the main content.

If the location of the sub-content is determined in step S12, the user terminal 100 may extract an advertisement or a keyword associated with the character string based on the character string included in the main content (step S13).

Then, the user terminal 100 may determine at least one of the advertisement or keyword extracted in step S13 as a sub-content to be displayed on the user terminal 100 (S14).

For example, if the main content includes the word 'Samseong-dong', the sub-content determining unit 130 extracts an advertisement or a keyword related to the 'restaurant'. The sub content can be determined by selecting one of a plurality of advertisements and keywords related to the extracted 'restaurant'.

At this time, the advertisement or the keyword is a record of usage of the user terminal 100 of the user determined based on at least one of the personal information of the user terminal 100, the user input string, the usage pattern of the user terminal 100, One can be included.

The 'user input string' includes a search word used in a search request in a web browser, URL information of a web page requested by a user in a web browser, and a string input in various other applications.

The 'usage pattern' refers to a user terminal usage pattern of a user according to statistics based on a user terminal usage history of a user within a range of at least a predetermined time from the current point of view, and may be a type of an application installed in the user terminal, The type of application used, the nature of the website host requested by the user through the web browser, the search terms the user enters into the application, the time and / or usage time of the application, and the location of the user terminal.

If the sub-content is determined in step S14, the user terminal 100 may display the sub-content in the position of the sub-content determined in step S12 (S15).

The user terminal 100 may display the sub-content while the generation of the scroll input is detected or until the predetermined time elapses after the generation of the scroll input from the start of the generation of the scroll input.

For example, if the preset time is 2 seconds, the sub-content display unit 140 can display the sub-content until 2 seconds elapses after the scroll input of the user is completed on the screen of the user terminal 100. [

This is to allow the user to input a separate input to the sub-content after finishing the scroll input.

According to an embodiment of the present invention, when a plurality of scrolling inputs are generated from the user terminal 100 for one main content, the user terminal 100 may display sub-contents each time a scrolling input is generated. The content may be the same sub-content or different sub-content. It is possible to display a plurality of different sub-contents with respect to one main content each time a scroll input is generated, and thereby, with respect to one main content, You can bill.

The user terminal 100 may provide a hyperlink to a web page related to the sub content when a user input from the user terminal 100 occurs with respect to the sub content displayed on the screen of the user terminal 100. [

That is, when the user of the user terminal 100 touches the sub-content, the sub-content display unit 140 transmits the URL corresponding to the sub-content to the content providing server 200 via the network, Can be provided.

At this time, when the determined sub-content of the user terminal 100 is a keyword, when the user of the user terminal 100 applies a touch input to the keyword, the search result using the touch input keyword can be displayed to the user.

In step S15, when the user terminal 100 generates a user input for different sub-contents displayed on the screen of the user terminal 100, or when the user terminal 100 selects a displayed result value for a keyword that is a sub-content, The advertisement fee may be charged to each advertiser corresponding to the keyword (S16).

The user terminal 100 can bill the advertiser for a reward according to the exposure of the web page or search result when the search result related to the sub-content, that is, the web page related to the advertisement or the keyword, is provided to the user terminal 100.

The user terminal 100 may transmit a signal corresponding to the user input to the content providing server 200 when user input is generated for different sub-contents displayed on the screen of the user terminal 100. [ Accordingly, the content providing server 200 may set the advertisement fee to be charged to the advertiser.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

10: Content providing system 100: User terminal
200: Content providing server 210: Input receiving unit
220: Positioning unit 230: Sub-content display unit
240: Sub-content determination unit 250: Advertisement fee billing unit

Claims (17)

Is performed by a user terminal communicating with a content providing server via a network,
Detecting a scroll input occurrence for the main content;
Determining a display position of a sub-content to be displayed together with the main content according to a moving direction of the main content by a generated scroll input;
And displaying the sub-content at the determined position. The method according to claim 1,
Wherein the determining comprises:
When the main content moves toward the upper side of the user terminal screen, the sub content is positioned below the screen, and when the main content moves toward the lower side of the screen, the sub content is positioned above the screen Said method comprising the steps of: The method according to claim 1,
Wherein the displaying comprises:
Displaying the sub-content until the scroll input is detected or until the predetermined time elapses after the scroll input has been generated from the start of the scroll input generation. The method according to claim 1,
In the displaying step, the sub-
And a content layer independent of the main content. The method according to claim 1,
The content providing method includes:
Extracting an advertisement or keyword associated with the character string based on the character string included in the main content and determining at least one of the extracted advertisement or keyword as sub content to be displayed in the displaying step Way. The method according to claim 1,
Wherein the main content comprises:
Wherein the user terminal is at least one of a web document provided through the network or a document previously stored in the user terminal.
The method according to claim 1,
Wherein the sub-content includes a keyword,
The above-
The user input character string, and the usage pattern of the user terminal. The method according to claim 1,
In the content providing method,
Wherein when a plurality of scrolling inputs occur for one main content, the sub-content displayed for each scrolling input is different sub-content. The method of claim 3,
The content providing method includes:
When a user input is made from the user terminal to the sub-content displayed on the screen of the user terminal, the advertisement fee for the advertiser providing the sub-content is charged or a signal corresponding to the user input is transmitted to the content providing server Further comprising the steps of: The method according to claim 1,
The content providing method includes:
And providing a hyperlink to a web page associated with the sub-content when a touch input is generated from the user terminal for the sub-content displayed in the displaying step. Is performed by a user terminal communicating with the content providing server via the network
An input sensing unit for sensing occurrence of a scroll input for the main content;
A positioning unit for determining a display position of a sub-content to be displayed together with the main content according to a moving direction of the main content by a generated scroll input;
And a sub-content display unit for displaying the sub-content at the determined position. 12. The method of claim 11,
Wherein the positioning unit comprises:
When the main content moves toward the upper side of the user terminal screen, the sub content is positioned below the screen, and when the main content moves toward the lower side of the screen, the sub content is positioned above the screen Content providing system. 12. The method of claim 11,
The sub-
Wherein the sub-content is displayed while the scroll input is being generated or until a predetermined time elapses after the scroll input has been generated from the start of the scroll input generation. 12. The method of claim 11,
The content providing system includes:
A sub-content determining unit for extracting an advertisement or keyword associated with the character string based on the character string included in the main content, and selecting at least one of the extracted advertisement or keyword as a sub-content to be displayed in the sub-content display unit Gt; The method according to claim 11,
In the sub-content display section,
Wherein, when a plurality of scroll inputs are generated for one main content, the sub-contents displayed each time each scroll input occurs are different sub-contents. 14. The method of claim 13,
The content providing system includes:
When a user input is made from the user terminal to the sub-content displayed on the screen of the user terminal, the advertisement fee for the advertiser providing the sub-content is charged or a signal corresponding to the user input is transmitted to the content providing server And an advertisement fee charging unit for charging the content provider. 12. The method of claim 11,
The sub-
And displays a web page by providing a hyperlink to a web page related to the sub content when a touch input is generated from the user terminal with respect to the sub content displayed in the displaying step.
KR1020130168640A 2013-12-31 2013-12-31 Method and system for providing content KR20150078856A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180078009A (en) * 2016-12-29 2018-07-09 주식회사 카카오 Method for displaying visual information for browsing and method for controling user interface

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180078009A (en) * 2016-12-29 2018-07-09 주식회사 카카오 Method for displaying visual information for browsing and method for controling user interface

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