KR20150071757A - Method of Mobile advertising service and system using the same - Google Patents

Abstract

A method to provide a mobile advertising service and a system using the same are disclosed. According to the present invention, the method to provide a mobile advertising service comprises the steps of: receiving the selected advertising image from a first user and requesting a replacement of a previous image of the profile zone with the selected advertising image in the profile zone of a mobile messenger of the first user; receiving an application for sharing the selected advertisement image which is replaced in the profile zone of the mobile messenger of the first user in accordance with a request of a replacement from a mobile terminal of a second user; logging and storing the sharing of the advertisement image in the profile zone of the second user by confirming a replacement of the advertising image of the first user in the profile zone of the second user in accordance with a request of a sharing replacement; and transferring reward-related data to mobile terminals of the first and second users if the first and second users satisfy the reward conditions based on an evaluation related with at least one of advertisement insertions and activities of profile zones of the first and second users.

Description

TECHNICAL FIELD The present invention relates to a mobile advertisement service method,

The present invention relates to a mobile advertisement service method and a system using the same, and more particularly, to a mobile advertisement service method in which advertisement of goods or services is provided through a mobile messenger implemented in a mobile terminal and a system using the same.

Currently, the mobile messenger service is provided free of charge by various Internet portal service providers. Such a mobile messenger service basically confirms whether the other party is connected to the mobile terminal, and the response is immediately made. Therefore, it is much faster than e-mail and has the advantage of sending and receiving messages while working on a computer.

It also supports multi-party chatting and voice chatting, as well as large-capacity video files, as well as text messages on mobile phones. Other services include news, securities, and music information.

Particularly, in such a messenger, there exists a user identification area. Currently, only the image or text related to the messenger user is set in the identification area, or the company inserts the advertisement word of the user, The contents related to the PR are transmitted to a plurality of users. However, in the currently commercialized mobile messenger, the promotion related to the goods and / or services of the company is achieved by joining the messenger service by the company itself, but is not spread by the help of the general user.

SUMMARY OF THE INVENTION The present invention provides a mobile advertising service method and system for maximizing a mobile advertisement effect through a reward-based mobile advertisement service using a profile area in a mobile messenger, for example, a profile photo slot.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a mobile advertisement service method comprising the steps of: accepting a profile advertisement application from a mobile messenger implemented in a mobile terminal of a first user; receiving a plurality of static or dynamic The method comprising the steps of: presenting an advertisement image and a corresponding reward condition to the mobile terminal of the first user; receiving an advertisement image selected from the first user and displaying an image of a previous profile area in a profile area of the mobile user of the first user; Requesting conversion to a selected advertisement image; requesting conversion of an image of a previous profile area to the advertisement image of the first user in a profile area displayed on the mobile messenger of the second user; In the profile area displayed on the mobile messenger of the user Requesting the user to convert the image of the previous profile area to the advertisement image of the first user, and confirming that the advertisement image of the first user is substituted in the profile area of the second user in response to the conversion request, The method of claim 1, further comprising: recording and storing sharing of the advertisement image in a user's profile area; and recording and storing the advertisement image in a first and second user's profile area based on an evaluation related to at least one of advertisement placement and activity of the first and second user's profile area. And conveying information related to the rewards to the mobile terminals of the first and second users if the second user satisfies the reward condition.

The details of other embodiments are included in the detailed description and drawings.

According to the present invention, a mobile user can utilize an image area of a profile area as an advertisement space to expose various advertisements, and the user can actively participate through a reward, so that a mobile advertiser can achieve efficient advertisement execution and high advertisement effect And mobile messenger companies can expect to generate new revenue models from mobile advertisers.

1 is a configuration diagram of a mobile advertisement service system according to an embodiment of the present invention.
2 is a flowchart of a mobile advertisement service method according to another embodiment of the present invention.
3 to 9 are user interfaces of the mobile terminal of the first user according to the flowchart of FIG.
FIG. 10 is a flowchart of a mobile advertisement service method according to another embodiment of the present invention, which follows the flowchart according to FIG. 2. FIG.
11 and 12 are user interfaces of the mobile terminal of the second user according to the flowchart of FIG.
FIG. 13 is a flow chart of a mobile advertisement service method according to another embodiment of the present invention, which follows the flowchart according to FIG.
14 is a user interface of a mobile terminal of a second user according to the flowchart of FIG.
15 is a flowchart of a mobile advertisement service method according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings and the following description. However, the present invention is not limited to the embodiments described herein but may be embodied in other forms. Rather, the embodiments disclosed herein are being provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. Like reference numerals designate like elements throughout the specification. It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. &Quot; comprises "and / or" comprising ", as used herein, unless the recited element, step, operation, and / Or additions.

Hereinafter, a mobile advertisement service system according to an embodiment of the present invention will be described in detail with reference to FIG. 1 is a configuration diagram of a mobile advertisement service system according to an embodiment of the present invention.

The mobile advertisement service system 10 is a system for providing an advertisement service through a mobile messenger and includes a plurality of user mobile terminals 300a, 300b and 300c, a mesh communication exchange between the user terminals 300a, 300b and 300c, A mobile advertisement platform server 100 for receiving a profile advertisement application from a mobile messenger operating server 200, a user mobile terminal 300a, 300b or 300c and displaying an advertisement image in a user's mobile messenger's profile area, A plurality of advertiser servers 400a, 400b, and 300c, which process advertisement costs to the mobile messenger operating server 200 while providing advertisement contents to the advertisement platform server 100 and transmitting reward information to the user mobile terminals 300a, 300b, 400b, and 400c.

Embodiments related to the mobile advertisement service system 10 will be described by way of example of profile advertisement, profile advertisement sharing, and reward performed between the first and second user mobile terminals 300a and 300b for the sake of understanding . 1 also illustrates that the mobile ad platform server 100 is a separate device physically separate from the mobile messenger operating server 200, but according to another embodiment, the mobile ad platform server 100 May be integrated into the mobile messenger operating server 200. [

The mobile advertisement platform server 100 receives the profile advertisement application from the first user mobile terminal 300a and contributes to display the advertisement image in the profile area of the mobile user of the first user through the mobile messenger operating server 200 In response to the sharing request from the second user, the mobile messenger operating server 200 inserts the advertisement image into the profile area of the second user, and displays advertisement and activity of the first and second user profile areas, To the first and / or second user mobile terminal (300a, 300b) based on the evaluation associated with at least one of the rewards. In addition, the mobile advertisement platform server 100 may receive advertisements from the advertiser servers 400a, 400b, and 400c for a plurality of advertisers in order to present various advertisement and reward conditions at the time of requesting the profile advertisement requested from the first user mobile terminal 300a , The advertisement content related to the static or dynamic image to be used in the profile advertisement, and the corresponding reward condition.

Specifically, the mobile advertisement platform server 100 includes an advertisement application accepting unit 105 for accepting a profile advertisement application from a mobile messenger implemented in the first user mobile terminal 300a.

The user mobile terminals 300a, 300b, and 300c may be smart phones, tablet PCs, laptops capable of wireless communication, PDAs, and the like as portable communication terminals through wireless networks such as 3GPP, LTE, WIFI, and bluetooth. The mobile messenger is an application that provides services such as text transmission, multimedia file delivery, etc. between the user mobile terminals 300a, 300b, and 300c and is provided by the mobile messenger operating server 200, , 300b, 300c. The mobile messenger is an application installed in a portable communication terminal and is implemented in a protocol or operating system different from the messenger implemented in the PC version of the desktop or the like, and is a messenger service optimized for the portable communication terminal.

9, a profile advertisement refers to a user name (e.g., a user name (DDD) 512c) of the identification information related to the first user (AAA) The display of the first user name (AAA) 502 of the region and the detailed description area in which the first user writes the text is not a first script 506, but a profile region, e.g., an image region 504, And a static or dynamic ad image 546b provided from a particular advertiser server. A particular advertiser may provide his or her ad to the second user mobile terminal 300b through the profile advertisement of the first user. Here, the static advertisement image is an advertisement image composed of still images such as photographs and pictures related to a product or service of a specific advertiser, and the dynamic advertisement image is an advertisement image composed of moving images such as moving images and animations related to products or services. Such an advertisement image may be an object linked to a link page or a pop-up page so that the advertisement image can be selected by a user and presented with details of the advertisement.

When the first user accepts the profile advertisement application through his / her mobile terminal 300a, the mobile advertisement platform server (e. G. 0.0 > 100). ≪ / RTI > In another embodiment, a first user downloads a dedicated application for application of a profile advertisement in an app market and thereby accesses the mobile advertisement platform server 100, thereby accessing the first mobile application server 200 connected to the mobile messenger operation server 200 connected thereto The mobile user of the user mobile terminal 300a may be driven, and then the first user may accept the profile advertisement application.

In addition, the advertisement application accepting unit 105 receives a plurality of static or dynamic advertisement images 546a, 546b associated with the product / service 542a, 542b and corresponding reward conditions 544a, 544b, To the mobile terminal 300a of the first user. The advertisement application receiving unit 105 receives an advertisement content DB 115 for storing a product / service name and an advertisement image related thereto delivered from the advertisement content providing unit 405 of each of the plurality of advertiser servers 400a, 400b and 400c, The plurality of products / services 542a and 542b and the advertisement images 546a and 546b may be presented to the first user mobile terminal 300a by receiving a plurality of product / service names and corresponding advertisement images. In addition, the advertisement content DB 115 associates the reward conditions 544a and 544b extracted from the advertisement model selected by the advertiser with the advertisement images 546a and 546b and transmits the reward condition associated with the advertisement image to the advertisement application reception unit 105 The advertisement application receiving unit 105 can present the plurality of advertisement images and the corresponding reward condition to the first user mobile terminal 300a. The reward conditions are various reward conditions according to the advertisement and activity in the profile area of the first user, and a detailed description thereof will be described later.

The profile change request unit 110 may request the profile change request unit 110 to change the profile area of the first user's mobile messenger (e.g., the image of FIG. 3, FIG. 3) according to the selected advertisement image, Area 504) to the profile switching unit 205 of the mobile messenger operating server 200 to switch the image of the previous profile area to the selected advertisement image. Meanwhile, the identification information of the first user may be stored in the mobile messenger operating server 200 or the user mobile terminal 300a, and based on the identification information of the first user, The mobile terminal 300a can display a user name (502, 512a, 512b in Fig. 3), an image area (504, 514a, 514b in Fig. 3) and a script (506, 516a, 516b in Fig. 3) have. Accordingly, the profile switching unit 205 of the mobile messenger operating server 200 replaces the image of the first user in the pre-stored previous profile area, and transmits a profile change request According to the instruction of the unit 110, it is possible to replace the advertisement image in the profile area of the mobile messenger.

Meanwhile, as shown in FIG. 11, the advertisement sharing processing unit 120 transmits a sharing recommendation message 568 of a profile advertisement related to the advertisement image displayed in the image area of the first user through the mobile messenger, In the case of transmitting to the mobile terminal 300b, the second user may select the "profile ad request 570" displayed on the profile advertisement share page of the first user connected via the share recommendation message 568, , A sharing application can be accepted.

In the above-described embodiment, the second user has requested to share the profile advertisement through the way that the first user recommends the profile advertisement. However, in another embodiment, as shown in Figs. 9 and 14, The user can directly select the advertisement image 546b displayed in the image area 504 of the first user displayed on the mobile messenger and voluntarily share the profile advertisement. Specifically, as the second user selects the advertisement image 546b, the mobile messenger presents an "advertisement view 580" to view the profile advertisement, as shown in FIG. 14, As shown in FIG. 12, to the profile advertisement sharing page of the first user.

After receiving the sharing application, the advertisement sharing processing unit 120 changes the profile of the previous user in the profile area displayed on the mobile user of the second user to the advertisement image 546b of the first user, 110 to the profile switching unit 205 of the mobile messenger operating server 200 to switch to the advertisement image. In addition, the advertisement sharing processing unit 120 confirms that the advertisement image conversion performed by the profile switching unit 205 is completed, the advertisement image 546b of the first user is substituted into the profile area of the second user, 2 < / RTI > sharing the advertisement image 546b in the user ' s profile area.

The advertisement model manager unit 125 provides a plurality of advertiser servers 400a, 400b, and 400c with reward conditions related to profile advertisements, and corresponds to the advertisement image for each advertiser in the advertisement content DB 115 The advertiser server 400a, 400b, or 400c receives the selected reward condition from the advertisement model selection unit 410 and transmits the selected reward condition to the advertisement content DB 115. [

In addition, the advertisement model manager unit 125 provides a plurality of advertiser servers 400a, 400b, and 400c with a cost condition to be paid to the mobile messenger operator in association with the profile advertisement, The cost condition selected from the advertisement model selection unit 125 can be received and provided to the advertisement result providing unit 130 so that cost data can be calculated according to the evaluation information related to the one and the reward condition satisfaction determination result.

The advertisement model manager unit 125 may present the cost and the reward condition to present the cost and the reward condition, respectively. The advertisement model manager 125 may provide a plurality of advertisement models in which the cost and the reward condition are linked to the advertisement model selection unit 410 . The interlinked advertisement model is provided through a cost / reward model for exposing the advertisement image 546b for a predetermined period, a cost / reward model for linking through the advertisement image 546b, and an advertisement image 546b A cost / reward model according to the number of times the other user inquires the advertisement image 546b, and a cost / reward model according to the number of users who share the advertisement image 546b. have.

In addition, the reward condition presented in the advertisement model is a reward condition according to at least one of the advertisement and the activity of the profile advertisement. For example, in relation to the presentation of the profile advertisement among the reward conditions, a period during which the first and second users post the advertisement image 546b, a period during which the first and second users display the advertisement image 546b displayed by the first and second users, And examples related to the activity include the number of ad hits of other users linked through the advertisement image 546b displayed by the first and second users, the number of times the first and second users are associated with the advertisement image 546b The number of users sharing the advertisement image 546b by the event execution and the first user.

In addition, the advertisement model manager 125 may aggregate data related to a publication and / or activity related to a specific profile advertisement selected by each user in real time and provide the advertisement data to the advertisement result provider 130.

The advertisement result providing unit 130 generates evaluation information related to at least one of the publication and activity of each user's profile advertisement for each advertisement model of the advertiser server 400a, 400b, 400c transmitted to the advertisement model manager unit 125 , And it can be determined whether the evaluation information satisfies the reward condition. The evaluation information and the judgment result on satisfaction of the reward condition may be composed of the advertisement result data.

In order to calculate cost data and reward data to be provided to the mobile messenger operating server 200 and the first user mobile terminal 300a by the cost / reward provider 420 of the advertiser servers 400a, 400b and 400c, The result providing unit 130 may transmit the advertisement result data to the advertisement result receiving unit 415. [

The reward providing part 135 may provide the reward related information calculated by the reward data of the cost / reward providing part 420 to the first user mobile terminal 300a when the evaluation information satisfies the reward condition . The profit transferring unit 140 may transmit the cost related information calculated by the cost data of the cost / reward providing unit 420 to the profit receiving unit 210 of the mobile messenger operating server 200. Here, the reward related information may be at least one of information capable of receiving a goods or service related to the advertisement image 546b, information to receive goods or services related to a benefit provided through the advertisement image 546b.

The mobile messenger operating server 200 is a server for handling messaging exchange between the user mobile terminals 300a, 300b and 300c. The mobile messenger operating server 200 includes identification information such as the user name (502, 512a, (504, 514a, 514b in Fig. 3) and a script (506, 516a, 516b in Fig. 3) as the profile area To the user mobile terminal (300a, 300b, 300c).

The configuration of the mobile messenger operating server 200 related to the mobile advertisement service system 10 according to the present embodiment will now be described. The operating server 200 is configured such that the first and second user mobile terminals 300a and 300b spontaneously A request for switching to the advertisement image 546b in the profile area such as the image area 504 or a request for switching the profile change request unit 110 requesting the conversion to the advertisement image 546b due to the profile advertisement sharing is received And convert the previous image into the advertisement image 546b in the image area 504. The profile switching unit 205 may be configured to switch the image to the advertisement image 546b. In addition, the mobile messenger operating server 200 may include a revenue receiving unit 210 for receiving the cost related information transmitted from the profit transferring unit 140 and calculating the cost according to the advertisement model for each advertiser.

Meanwhile, the advertiser servers 400a, 400b and 400c may include an advertisement content providing unit 405, an advertisement model selecting unit 410, an advertisement result receiving unit 415, and a cost / reward providing unit 420.

The advertisement content providing unit 405 transmits various contents to the advertisement contents DB 405 and the advertisement contents DB 405 together with the advertisement image of the advertiser to be placed in the profile area of the user mobile terminal 300a, 300b, ).

The advertisement model selection unit 410 receives a plurality of advertisement models related to the reward condition / cost presented by the advertisement model manager unit 125, and selects one of the plurality of models and transmits the selected advertisement model. The above-described reward condition, cost, and advertisement model have been described in connection with the advertisement model manager unit 125, and a detailed description thereof will be omitted.

The advertisement result receiving unit 415 receives at least one of the advertisement and the activity of each user's specific profile advertisement for each advertisement model selected by the advertiser server 400a, 400b, 400c from the advertisement result providing unit 130, It is possible to receive the advertisement result data composed of the evaluation information generated by the providing unit 130 and the determination result of satisfaction of the reward condition.

The cost / reward providing unit 420 calculates cost data and reward data to be provided to the mobile messenger operating server 200 and the user mobile terminals 300a, 300b and 300c, respectively, based on the advertisement result data, The data and the reward data are transmitted to the profit transferring unit 210 and the reward providing unit 135, respectively. The profit transferring unit 210 generates cost related information based on the cost data and transmits the cost related information to the profit receiving unit 210. The reward providing unit 135 generates reward related information based on the reward data, 300a, 300b, 300c.

Hereinafter, a mobile advertisement service method according to another embodiment of the present invention will be described in detail with reference to FIG. 1 to FIG. 9 in view of the mobile advertisement platform server 100. FIG. FIG. 2 is a flowchart of a mobile advertisement service method according to another embodiment of the present invention, and FIGS. 3 to 9 are user interfaces of a mobile terminal of a first user according to the flowchart of FIG.

2, the first user receives the profile advertisement application through the mobile messenger of the first user mobile terminal 300a, and the advertisement application reception unit 105 receives the profile advertisement application of the first user (S210) . When the first user executes the mobile based messenger application, the user interface implemented in the first user mobile terminal 300a shown in FIG. 3 is activated. The user interface of FIG. 3 may include a user area 500 indicating an identification area of a first user and a list area 510 displaying a list of online users in conversation. The user area 500 includes a first script 506 displayed in a first user name (AAA) of a user name area and a detailed description area in which a first user can write text, a profile area, for example, And an image area 504. The list area 510 may also be composed of a plurality of user names 512a and 512b, image areas 514a and 514b for respective user names 512a and 512b, and scripts 516a and 516b.

3, the mobile messenger operating server 200 can be switched to the user interface as shown in FIG. The user interface shown in FIG. 4 can be configured with an additional app list 530 together with a service list 520, and the first user can select a profile advertisement (532) to access the mobile advertisement platform server 100, the advertisement application reception unit 105 can accept the profile advertisement application.

In the present embodiment, it is described that a profile advertisement application is accepted using a profile advertisement 532, which is a kind of supplementary service, but in another embodiment, a first user downloads a dedicated application for application of profile advertisement in an app market , Thereby accessing the mobile advertisement platform server 100, thereby driving the mobile messenger of the first user mobile terminal 300a connected to the mobile messenger operating server 200 connected thereto, so that the first user can receive the profile advertisement application You may.

Next, the advertisement application reception unit 105 receives a plurality of product / service names (hereinafter referred to as " advertisements ") 400 provided from a plurality of advertiser servers 400a, 400b, and 400c through the selection of the first user for the profile advertisement 532 shown in FIG. 542a and 542b and the related static or dynamic advertisement images 546a and 546b and the corresponding reward conditions 544a and 544b to the first user mobile terminal 300a at step S220. 5, the advertisement application receiving unit 105 displays an advertisement list area 540 selectable by the first user on the screen of the first user mobile terminal 300a, and the advertisement list area 540 displays A plurality of product / service names 542a and 542b, advertisement images 546a and 546b and corresponding reward conditions 544a and 544b stored in the advertisement content DB 115 can be presented in a list format.

Meanwhile, the reward condition presented to the first user is determined by the advertisement model selected by the advertisement model selection unit 410 of the advertiser server 400a, 400b, 400c. More specifically, the advertisement model manager unit 125 receives an advertisement related to the cost and the reward from the advertisement model selection unit 410 of the advertiser server 400a, 400b, 400c before the application of the first user's profile advertisement (S210) Model can be received.

Specifically, the advertisement model manager unit 125 presents reward conditions related to profile advertisements to a plurality of advertiser servers 400a, 400b, and 400c. In the advertisement content DB 115, an advertisement image for each advertiser, 400b, and 400c may receive the selected reward condition from the advertisement model selection unit 410 and transmit the received reward condition to the advertisement content DB 115 so that the conditions can be corresponded.

In addition, the advertisement model manager unit 125 provides a plurality of advertiser servers 400a, 400b, and 400c with a cost condition to be paid to the mobile messenger operator in association with the profile advertisement, The cost condition selected from the advertisement model selection unit 410 may be received and provided to the advertisement result providing unit 130 so that the cost can be calculated according to the evaluation information related to the one.

The advertisement model manager unit 125 may present the cost and the reward condition to present the cost and the reward condition, respectively. The advertisement model manager 125 may provide a plurality of advertisement models in which the cost and the reward condition are linked to the advertisement model selection unit 410 . The interlinked ad model includes a cost / reward model for exposing the ad images 564a and 546b for a predetermined period, a cost / reward model for executing the events provided through the ad images 564a and 546b, A cost / reward model according to the number of times of inquiry of the advertisement images 564a and 546b, and a cost / reward model according to the number of users sharing the advertisement images 564a and 546b.

Next, when the first user selects an advertisement image 546b related to the desired product / service name 542b in the advertisement list area 540 shown in FIG. 5, the profile change requesting unit 110 determines that the first user A request to switch the image of the previous profile area to the selected ad image 546b in the profile area of the mobile messenger (e.g., image area 504 of FIG. 3). Then, the profile change request unit 110 transmits a change request to the profile switching unit 205 of the mobile messenger operating server 200 (S230).

Next, the profile switching unit 205 substitutes the selected advertisement image 546b in the profile area 504 of the mobile user of the first user according to the switching request (S240). In accordance with the instruction of the profile switching unit 205, the advertisement image 546b of the user area 500 is located in the profile area 504, as in Fig.

Then, the advertisement model manager 125 real-time aggregates data related to at least one of the advertisement and activity in the first user's profile area 504 and provides the data to the advertisement model manager 125, 130 associates evaluation information related to at least one of the publication and activity of each user's specific profile advertisement for each advertisement model selected by the advertiser server 400a, 400b, 400c based on the data aggregated by the advertisement model manager unit 125 And judges whether the evaluation information satisfies the reward condition (S250).

Examples of activities related to the reward conditions include linking through an ad image 546b served by a first user to show the number of ad hits of other users including the second user, the first user performing an event associated with the ad image 546b, And the number of users who share the advertisement image 546b through the user. Specifically, when the first user selects an advertisement image 546b displayed in his / her profile area in the mobile messenger, as shown in Fig. 7, the first user selects the advertisement image 546b including the event related to the advertisement image 546b and the sharing request of the second user The page can be displayed as shown in FIG. (A "Friend Notification 566") to send an event ("Event Engagement 562") to a first user or to send a Shared Recommendation Message associated with an advertising image 546b to a second user , Or if the sharing of the second user via the sharing request is successful, the activity may be determined to have been performed. In addition, the activity of the first user may also include the case where the second user executes the event ("event participation 562") shown in FIG. 12 through the shared recommendation message of the first user have. The advertisement model manager unit 125 compiles data according to the activity of the first user and transmits the data to the advertisement result providing unit 130. The advertisement result providing unit 130 generates the evaluation information according to the aggregated data, And judges whether or not the reward condition is satisfied.

In addition, an example of the reward condition related to the display of the profile advertisement may be at least one of a period during which the first user presents the advertisement image 546b and another user's view count for the advertisement image 546b displayed by the first user have. Specifically, as shown in FIG. 9, the second user can view the advertisement image 546b displayed in the first user's profile area through the list area displaying the list of other users. Accordingly, in accordance with the display period of the first user who exposes the advertisement image 546b to another user including the second user, or the number of related events related to the inquiry of the advertisement image 546b of the second user or the like, The advertisement content providing unit 130 generates evaluation information according to the aggregated data, and the advertisement content providing unit 130 generates evaluation information based on the reward condition And judges whether or not it is satisfied. The evaluation information and the reward condition satisfaction determination result constitute advertisement result data.

Next, the advertisement result providing unit 130 delivers the advertisement result data to the advertisement result receiving unit 415 of the advertiser server 400a, 400b, 400c, and the cost / Generates reward data, and transmits the reward related information calculated based on the reward data to the first user mobile terminal 300a through the reward providing unit 135 (step < RTI ID = 0.0 > S260). Here, the reward related information may be at least one of information capable of receiving a goods or service related to the advertisement image 546b, information to receive goods or services related to a benefit provided through the advertisement image 546b.

According to the present embodiment, since the mobile messenger user can use the image area of the profile area as the advertisement space, various advertisement exposures can be performed, and the user can actively participate through the reward, so that the mobile advertiser can obtain efficient advertisement execution and high advertisement effect And mobile messenger companies can expect to create new revenue models from mobile advertisers.

Hereinafter, a mobile advertisement service method according to another embodiment of the present invention will be described in detail with reference to FIG. 1 and FIGS. 10 to 12 in terms of a mobile advertisement platform server 100. FIG. The present embodiment relates to an activity of a first user, and relates to a method in which a first user transmits a sharing recommendation message to a second user to share a profile advertisement.

FIG. 10 is a flow chart of a mobile advertisement service method according to another embodiment of the present invention, which follows the flowchart according to FIG. 2, and FIGS. 11 and 12 are flowcharts of a user interface to be.

The first user can select the advertisement image 566 illustrated in FIG. 8 to perform an activity, such as a sharing request of the second user, so that the advertisement image displayed in the user's own profile area 504 (DDD) 512c via the mobile messenger operating server 200, as shown in FIG. 11, to display the shared recommendation message 568 associated with the shared recommendation message 546b associated with the shared recommendation message 566 (S1010) .

Next, the second user selects the transmitted message, so that the advertisement sharing processing unit 120 transmits an event ("event participation 562a") related to the advertisement image 546b, various additional benefits, (Step S1020) to the second user mobile terminal 300b, the shared page including the profile advertisement sharing 570 for the sharing of the user advertisement information 546b.

Then, the advertisement sharing processing unit 120 receives the sharing request generated by selecting the profile advertisement request 570 of the second user, and stores the image of the previous profile area in the profile area displayed on the mobile user of the second user (S1030) to the profile switching unit 205 of the mobile messenger operating server 200 via the profile switching request unit 110 so as to switch to the advertisement image 546b of the user. Specifically, the sharing request may be transferred to a profile area (e.g., image area 514c in FIG. 9) implemented in the mobile messenger of the second user mobile terminal, while switching the image of the previous profile area to the advertisement image 546b of the first user , And a request to request advertisement content linked to the advertisement image 546b.

Next, the profile switching unit 205 replaces the advertisement image of the first user in the profile area 514c of the mobile messenger of the second user according to the sharing switching request, thereby allowing the first and second users to transmit a specific advertisement image (S1040). Subsequently, the advertisement sharing processing unit 120 confirms that the advertisement image conversion is completed and is replaced with the advertisement image 546b of the first user in the profile area 514c of the second user, and shares the advertisement image 546b Lt; / RTI > In addition, the advertisement model manager unit 125 may aggregate data related to the activity to the first user according to the shared information confirmed by the advertisement sharing processing unit 120.

According to the present embodiment, by positively recommending that the first user share his or her advertising image 564b with the second user to obtain a reward according to the activity, the spontaneous spread of the advertisement can be increased more efficiently have. In other words, the advertising effect can be maximized by spreading the advertisement by the active participation of the user.

Hereinafter, a mobile advertisement service method according to another embodiment of the present invention will be described in detail with reference to FIGS. 1, 9, 12, 13, and 14 from the viewpoint of the mobile advertisement platform server 100. FIG. The present embodiment relates to a method in which a second user directly selects an advertisement image 546b displayed in an image area 504 of a first user displayed on his mobile messenger and voluntarily requests sharing of the profile advertisement.

Referring to Figure 9, a second user (DDD) 512c receives a profile area (e.g., an image area 504) of a first user on which an advertisement image 546b is posted in a mobile messenger of a second user mobile terminal 300b, And transmits the selection information of the second user to the mobile messenger operating server 200 (S1310).

Then, the mobile messenger operating server 200 transmits, according to the selection information, a message exchange with the first user illustrated in FIG. 14, an "advertisement view 580" And a "SNS top 582" for connecting to the social network service of the second user mobile terminal 300b.

Next, when the second user selects the advertisement view 580, the advertisement sharing processing unit 120 generates an event ("event participation 562a") related to the advertisement image 546b, various additional benefits And displays the shared page including the profile advertisement sharing 570 for sharing the advertisement image 546b on the second user mobile terminal 300b (S1320).

Then, the advertisement sharing processing unit 120 receives the conversion request generated by selecting the profile advertisement request 570 of the second user, and stores the image of the previous profile area in the profile area displayed on the mobile user of the second user (Step S1330) to the profile switching unit 205 of the mobile messenger operating server 200 via the profile switching request unit 110 so as to switch to the advertisement image 546b of the user. In this case, the switch request is a request that also requires the advertisement content to be associated with the advertisement image 546b.

Next, the profile switching unit 205 replaces the advertisement image of the first user with the profile area 514c of the mobile messenger of the second user according to the switching request (S1340). Subsequently, the advertisement sharing processing unit 120 confirms that the advertisement image conversion is completed and is replaced with the advertisement image 546b of the first user in the profile area 514c of the second user, and shares the advertisement image 546b Lt; / RTI > In addition, the advertisement model manager unit 125 may aggregate data related to the activities and the advertisement to the first user and the second user according to the sharing information confirmed by the advertisement sharing processing unit 120. [

According to the present embodiment, since the profile advertisement of the first user acts as a motive for attracting the profile advertisement of the second user, the spread of the advertisement can be increased more efficiently.

 Hereinafter, a mobile advertisement service method according to another embodiment of the present invention will be described in detail with reference to FIGS. 1 and 15 from the viewpoint of a mobile advertisement platform server 100. FIG. This embodiment transmits reward related information and cost related information to the user mobile terminal and the mobile messenger operating server, respectively, based on the evaluation based on the user's profile advertisement and / or activity. 15 is a flowchart of a mobile advertisement service method according to another embodiment of the present invention.

8 and 9, the advertisement model manager 125 real-time aggregates data related to at least one of the profile advertisement and activity from the plurality of user mobile terminals 300a, 300b, and 300c (S1510). Details of the profile advertisement and activities are described in step S250 of FIG. 2, so a detailed description thereof will be omitted.

Next, the advertisement model manager unit 125 delivers the real-time aggregated data to the advertisement result providing unit 130, and the advertisement result providing unit 130 transmits a plurality of user mobile terminals 300a, 300b, and 300c The advertisement result data including the evaluation information and the reward condition satisfaction determination result is generated based on the data aggregated for each advertisement (S1520). Concretely, the advertisement result data includes evaluation information related to at least one of the advertisement and activity of each user's specific profile advertisement for each advertisement model selected by the advertiser server 400a, 400b, 400c, and whether the evaluation information satisfies the reward condition And a determination result for determining whether or not the determination is affirmative. Since the advertisement model has been described with reference to FIG. 2, it will be omitted.

The advertisement result providing unit 130 delivers the advertisement result data to the advertisement result receiving unit 415 of the advertiser server 400a, 00b and 400c. The cost / reward providing unit 420 receives the advertisement result data, Generates reward data and cost data, and transmits the generated reward data and cost data to the reward providing unit 135 and the profit transferring unit 140 of the mobile advertisement platform 100 (S1530 ).

Next, the reward providing unit 135 transmits the reward related information suitable for the mobile terminal 300a, 300b, or 300c of the user satisfying the reward condition of the specific advertisement based on the reward data (S1540). The reward related information may be at least one of information capable of receiving a goods or service related to the advertisement image 546b, information to receive goods or services related to the benefit provided through the advertisement image 546b.

Then, based on the cost data, the profit transfer unit 140 generates cost related information linked with the number of users satisfying the reward condition of the specific advertisement, and transmits the cost related information to the profit receiving unit 210 (S1550).

The advertiser operating the advertiser servers 400a, 400b and 400c can receive the advertisement information of the mobile messenger server 200 and the user mobile terminals 300a and 300b according to the actual advertisement performance such as the event advertisement, 300b, and 300c, thereby achieving the advertisement effect at an optimized cost.

The components of the mobile advertisement service system 10 shown in Fig. 1 or the steps of the mobile advertisement service method shown in Figs. 2, 10, 13, and 15 are computer readable And recorded on a recording medium as possible. Here, the computer-readable recording medium refers to a recording medium that can be read by a computer by accumulating information such as data and programs by electric, magnetic, optical, mechanical, or chemical action. Examples of such a recording medium that can be detached from a computer include a flexible disk, a magneto-optical disk, a CD-ROM, a CD-R / W, a DVD, a DAT, and a memory card. In addition, a hard disk, a ROM, or the like is used as a recording medium fixed to a computer.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the present invention. I will understand. Therefore, the scope of the present invention should not be limited to the above-described embodiments, but should be determined by all changes or modifications derived from the scope of the appended claims and the appended claims.

100: Mobile ad platform server 105: Advertisement application receptionist
110: profile change requesting unit 115: advertisement content DB
120: Ad Sharing Processing Unit 125: Ad Model Manager Unit
130: Advertisement Result Offering 135:
140: Revenue delivery unit 200: Mobile messenger management server
300a-c: User mobile terminal 400a-c: Advertiser server

Claims (10)

Receiving a profile advertisement application from a mobile messenger implemented in a mobile terminal of a first user;
Presenting a plurality of static or dynamic advertising images associated with the product / service and corresponding reward conditions to the mobile terminal of the first user;
Receiving the advertisement image selected from the first user among the plurality of advertisement images and requesting the profile area of the mobile user of the first user to convert the image of the previous profile area into the selected advertisement image;
Receiving from the mobile terminal of the second user a sharing application of the selected advertisement image that is replaced in the profile area of the mobile user of the first user according to the conversion request;
Requesting the profile area displayed on the mobile messenger of the second user to convert the image of the previous profile area into the advertisement image of the first user;
Recording and storing the advertisement image in the profile area of the second user by confirming that the advertisement image of the first user is substituted into the profile area of the second user according to the switching request; And
If the first and second users satisfy the reward condition based on an evaluation associated with at least one of an ad serving and an activity of the first and second user's profile areas, And delivering information related to the reward to at least one of the first and second user mobile terminals. The method according to claim 1,
Wherein the mobile messenger includes a user name area, an image area and a detailed description area for identifying the first and second users, wherein the profile area is the image area. The method according to claim 1,
Wherein the step of accepting a profile advertisement application from a mobile messenger implemented in the mobile terminal of the first user comprises:
The first user who has downloaded a dedicated application for requesting profile advertisement from the market drives the mobile messenger through the dedicated application and accepts the profile advertisement application, or the first user receives the profile advertisement service from the mobile messenger And accepting the profile advertisement application through an additional service. The method according to claim 1,
Wherein a message exchange between the first and second users is performed by the mobile messenger operating server, and the step of receiving the profile advertisement application from the mobile messenger implemented in the mobile terminal of the first user, The step of delivering information related to the reward to the mobile terminal of the mobile messenger server may be performed by a mobile advertisement platform server separate from the mobile messenger server or by a mobile advertisement platform server carried by the mobile messenger server . The method according to claim 1,
The method comprising the steps of: receiving, from a mobile terminal of the second user, a sharing application of the advertisement image displayed in the profile area of the first user, before sharing the application transmitted by the first user to the second user via the mobile messenger Receiving the request and displaying it on the mobile user of the second user. The method according to claim 1,
The reward condition includes a period during which the first and second users place the advertisement image, a number of views of another user with respect to the advertisement image displayed by the first and second users, A mobile service advertisement that is at least one of an advertisement view count of another user linked through the advertisement image, a number of users whose first and second users share an advertisement image through an execution of an event associated with the advertisement image, Way. The method according to claim 1,
Wherein the information related to the reward is at least one of information capable of receiving goods or services related to the advertisement image, and information capable of receiving goods or services related to a benefit provided through the advertisement image. The method according to claim 1,
Further comprising receiving from the advertiser server an advertisement model associated with a cost and a reward associated with the profile advertisement, prior to accepting the profile advertisement application from the mobile messenger implemented in the mobile user of the first user. 9. The method of claim 8,
The advertisement model includes a cost / reward model for exposing the advertisement image for a predetermined period, a cost / reward model for executing an event provided through the advertisement image, a cost / Reward model, a cost / reward model according to the number of times that another user views the advertisement image, and a cost / reward model according to the number of users sharing the advertisement image. 1. A mobile advertisement service system including a mobile advertisement platform server for providing an advertisement service through a mobile messenger,
An advertisement application accepting unit for accepting a profile advertisement application from a mobile messenger implemented in a mobile terminal of a first user and presenting a plurality of static or dynamic advertisement images related to a product / service and a corresponding reward condition to the mobile terminal of the first user;
A profile change request unit for receiving the advertisement image selected from the first user and requesting the profile area of the mobile user of the first user to convert the image of the previous profile area into the selected advertisement image;
Receiving, from the mobile terminal of the second user, a sharing application of the selected advertisement image that is replaced in the profile area of the mobile user of the first user according to the conversion request, The user is requested to convert the image of the previous profile area into the advertisement image of the first user and that the advertisement image of the first user is substituted in the profile area of the second user in response to the conversion request, An advertisement sharing processing unit for recording and storing the advertisement image in the user's profile area; And
If the first and second users satisfy the reward condition based on an evaluation associated with at least one of an ad serving and an activity of the first and second user's profile areas, And a reward providing unit for transmitting the reward related information to the mobile terminal of the mobile advertisement service system.

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