KR20150061696A - Method and apparatus for providing subliminal advertising - Google Patents

Abstract

Provided are a method and an apparatus for providing an image with subliminal advertising composed. The method and apparatus for providing an image with subliminal advertising composed can generate an image with an advertising image of subliminal advertising composed and provide other users with the image with the advertising image composed.

Description

[0001] METHOD AND APPARATUS FOR PROVIDING SUBLIMINAL ADVERTISING [0002]

The following embodiments relate to a method and apparatus for providing an advertisement, and more particularly to a method and apparatus for providing advertising under a service.

The subliminal advertising or subliminal message method is one of the advertising methods appealing to the viewer 's subconscious mind by stimulating the human senses. When the food service advertisement method is performed using the moving image, the advertisement image can be inserted in the moving image so that the viewer can not be conscious of it. For example, the advertisement image may be embedded in one of the images of 24 frames and may be combined with the image. For example, the advertisement image may be inserted every 24 frames within 10 second moving images, and may be composited every 24th frames in the moving image.

The viewer who watched the video does not feel that the advertisement image is inserted, but the viewer's subconscious can recognize the advertisement image. Since the subconscious can recognize the advertisement image, the stimulation of the subconscious by the inserted advertisement image can lead to promotion of the advertisement product. In addition, the stimulation of subconsciousness can be induced by the purchase of goods.

In terms of stimulating subconsciousness, the method of advertising using food-under-advertising can be evaluated as a negative advertising method. However, it is difficult to exclude the advertisement method from the advertising method because the indirect advertisement that can stimulate the subconscious is allowed in the broadcasting. Therefore, if the under-garage advertising method that stimulates the sub-consciousness can be provided under predetermined conditions that can negate the elements that are negatively evaluated, it can be one of effective advertising methods.

Korean Patent Laid-Open No. 10-2011-0005574 (published January 18, 2011) discloses an advertisement exposure control system and a method thereof. The public invention can pay the incentive on condition that the user pre-purchase the product, and the user can purchase the product immediately without waiting for the incentive of a certain size to accumulate, and the advertiser (or the seller) It is possible to enjoy the effect of inducing sales without departing from the site.

One embodiment may provide an apparatus and method for providing advertisements.

One embodiment may provide an apparatus and method for providing an under-the-food advertisement.

One embodiment provides a method of providing an under-gastrointestinal advertisement in which the under-gastrointestinal advertisement is provided through the moving image by generating a moving image in which the under-gastrointestinal advertisement is synthesized.

In one aspect, the method includes generating a first image, which is performed by an apparatus for providing an under-food advertisement, loading an advertisement image of the under-composition advertisement to be synthesized on the first image, The method comprising: generating a second image by synthesizing an advertisement image; and providing the second image.

The generating of the first image may include capturing an image using a camera of the apparatus.

The generating of the first image may further include generating the first image based on the captured image.

The generating of the first image may generate the first image by loading the first image stored in the apparatus.

The step of loading the advertisement image may further include requesting transmission of the advertisement image to an advertisement server providing the advertisement image.

The step of loading the advertisement image may further comprise receiving the advertisement image from the advertisement server.

The step of loading the advertisement image may load the received advertisement image.

The step of loading the advertisement image may further include receiving information on a plurality of restaurant-related advertisements from the advertisement server.

The loading of the advertisement image may further comprise receiving a selection of the under-the-table advertisement from a first user of the device among the plurality of under-served ads.

The step of loading the advertisement image may further include transmitting the selected advertisement information to the advertisement server.

The step of loading the advertisement image may load the image stored in the device as the advertisement image.

The step of loading the advertisement image may further include receiving a Uniform Resource Locator (URL) of a web page related to the product of the restaurant advertisement from the first user of the apparatus.

The step of loading the advertisement image may further include extracting a plurality of images of the web page.

And receiving a selection of one or more images of the extracted plurality of images from the first user.

The step of loading the advertisement image may load the selected one or more images as the advertisement image to be synthesized.

The step of loading the advertisement image may further comprise receiving a URL of a web page related to the product of the advertisement under the service from the first user of the device.

The step of loading the advertisement image may further comprise extracting one or more images of the goods of the web page.

The step of loading the advertisement image may load the extracted one or more images as the advertisement image to be synthesized.

The step of generating the second image may further comprise setting the intensity of the under-gastro-intaglio advertisement.

The generating of the second image may generate the second image based on the set intensity.

The intensity of the under-food advertisement may be set based on the number of frames of the advertisement image to be synthesized with the first image.

The second image may include a message indicating that the advertisement image is included.

The second image may include a link to a web page related to the product of the service under the service.

The generating of the second image may generate the second image such that the link is displayed after the reproduction of the second image ends.

The generating of the second image may generate the second image such that the web page is output to the terminal provided with the second image after the reproduction of the second image is completed using the link.

The method of providing the under-gastronomic advertisement may further include generating a content matched with the image information of the generated second image.

The providing step may provide the second image through the image information matched with the content by providing the content.

The first user of the device and the second user of the terminal on which the content is provided may be users who are set up to exchange information with each other in the service providing the content.

The service may be at least one of a messenger service, a short message service (SMS), and a multi-media message service (MMS).

The providing step may provide the content by transmitting the content to a web server of a service providing the content.

The content may be provided via the service to a terminal of a second user associated with the first user within the service.

The service may be any one of a social network service (SNS) and a blog service.

According to another aspect of the present invention, there is provided an apparatus for providing under-food advertising, the apparatus comprising: an image generation unit for generating a first image; an advertisement loading unit for loading an advertisement image of the under- A processing unit for generating a second image by combining the advertisement image with an image, and a communication unit for providing the second image.

An apparatus and method for providing under-food advertising are provided.

There is provided a method for providing an under-gastronomic advertisement by generating a moving image in which an advertisement image is synthesized.

A method of providing an advertisement under the service of a food service, which can lead to the purchase of goods of the advertisement under the service of the photograph through the composite image of the advertisement image is provided.

1 is a configuration diagram of an under-gastronomic advertisement providing apparatus according to an embodiment of the present invention.
FIG. 2 is a flowchart of a method for providing an under-restaurant advertisement according to an embodiment.
FIG. 3 is a signal flow diagram of a method for loading an advertisement image of an under-food advertisement according to an example.
4 is a flow diagram of a method for extracting an advertisement image from a web page according to an example.
5 is a flowchart of a method of extracting an advertisement image according to an exemplary embodiment from a web page.
6 is a signal flow diagram of a method of providing content to a terminal according to an example.
7 illustrates a service for providing content according to an example.
8 is a signal flow diagram of a method of providing content to a web server according to an example.
FIG. 9 shows a message informing that an advertisement image according to an example is included.

In the following, embodiments will be described in detail with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

Various modifications may be made to the embodiments and may have various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the description. It is to be understood, however, that the intention is not to limit the embodiments to the embodiments, but to include all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms used in the examples are used only to illustrate specific embodiments and are not intended to limit the embodiments. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this embodiment belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

In the following description of the present invention with reference to the accompanying drawings, the same components are denoted by the same reference numerals regardless of the reference numerals, and redundant explanations thereof will be omitted. In the following description of the embodiments, a detailed description of related arts will be omitted if it is determined that the gist of the embodiments may be unnecessarily blurred.

In the following, the terms "Uniform Resource Locator (URL)" and "Uniform Resource Identifier (URI)" are used interchangeably and may be interchanged.

In the following, "image" may represent a moving image. In other words, the terms "video" and "video"

In the following, a method and apparatus for providing an under-the-food advertisement will be described in detail with reference to Figs.

1 is a configuration diagram of an under-gastronomic advertisement providing apparatus according to an embodiment of the present invention.

The under-food advertisement providing apparatus 100 (hereinafter, the under-food advertisement providing apparatus 100 is outlined as the apparatus 100) includes an image generating unit 110, an advertisement loading unit 120, a processing unit 130, 140).

Apparatus 100 may include an electronic device and a communication device. The apparatus 100 may include a personal computer (PC), a wireless communication terminal, a tablet PC, a laptop, a notebook, a mobile phone, and a smart phone. In addition, the device capable of processing data is not limited to the name, but may be included in the device 100. [

The image generation unit 110, the advertisement loading unit 120, the processing unit 130, and the communication unit 140 will be described below in detail with reference to FIG. 2 to FIG.

FIG. 2 is a flowchart of a method for providing an under-restaurant advertisement according to an embodiment.

In step 210, the image generating unit 110 may generate a first image.

The image generating unit 110 may include a camera capable of capturing an image and a moving image.

The image generating unit 110 may capture an image using a camera. The image generating unit 110 may generate a first image based on the photographed image. The generated first image may be a moving image. Also, the first image may be a motion picture generated using a plurality of photographed images.

In addition, the image generating unit 110 may generate a first image by loading a first image stored in the apparatus 100. For example, the image generating unit 110 may generate the first image based on the image stored in the apparatus 100. [

In step 220, the advertisement loading unit 120 may load the advertisement image of the advertisement to be synthesized on the first image.

The ad image to be synthesized may be one or more images. Further, the advertisement image to be synthesized may be an image including text.

The advertisement loading unit 120 may load the image stored in the apparatus 100 as an advertisement image.

Step 220 will now be described in detail with reference to Figures 3 to 5 below.

In step 230, the processing unit 130 may generate a second image by combining the advertisement image with the first image.

The processing unit 130 may generate the second image so that the second image includes the link of the web page related to the product of the advertisement under the service. For example, the processing unit 130 may use the URL of the web page to include the link in the second image.

The processing unit 130 may generate the second image so that the information of the link and / or the link included in the second image is displayed after the reproduction of the second image is completed. For example, the information in the link may be a URL of a web page related to the product.

If the link is clicked, the web page may be output to the terminal that reproduced the second video.

In addition, the processing unit 130 may generate the second image so that the web page is output to the terminal provided with the second image after the reproduction of the second image is completed using the link.

The processing unit 130 may set the intensity of the advertisement under the service of the second image. The intensity step may be received from the first user of the device 100.

The intensity level of the under-food advertisement can be determined based on the number of frames of the advertisement image to be synthesized with the first image. For example, if the second image is played at 24 frames per second, the intensity level may be determined based on the number of frames of the advertisement image to be included in the 24 frames. The step of intensity of the second image in which the advertisement image is one frame out of the 24 frames may be lower than the step of intensity of the second image in which the advertisement image is the two frames of the 24 frames. That is, as the number of frames of the advertisement image among the 24 frames increases, the intensity of the advertisement under the service of the second image may further increase.

The processing unit 130 may generate the second image based on the strength of the set under-restaurant advertisement.

In step 240, the communication unit 140 may provide a second image.

The communication unit 140 may transmit the second image to the terminal. For example, the terminal may be a terminal selected by the first user of the device 100 to transmit the second image. Alternatively, the terminal may be a terminal that requests the device 100 to transmit the second image.

Step 240 will now be described in detail with reference to Figures 6 to 8 below.

FIG. 3 is a signal flow diagram of a method for loading an advertisement image of an under-food advertisement according to an example.

The step 220 of loading the advertisement image described above with reference to FIG. 2 may include the following steps 310-350.

In step 310, the advertisement loading unit 120 may request the advertisement server 300 to transmit the advertisement image of the advertisement.

In step 320, the advertisement loading unit 120 may receive information on a plurality of restaurant-related advertisements from the advertisement server 300. For example, the information about the plurality of food service advertisements may include an image of a portion of the plurality of food service advertisements, a snapshot, a thumbnail, a product name, a brand, a reduced image, Link. ≪ / RTI >

In step 330, the ad loading unit 120 may receive a selection of ads under the control of the first user of the device 100 among the plurality of service ads.

In step 340, the advertisement loading unit 120 may transmit the selected advertisement information to the advertisement server 300.

In step 350, the ad loading unit 120 may receive the advertisement image from the advertisement server 300. [

The advertisement loading unit 120 may load the received advertisement image.

According to an embodiment, the first user can select an advertiser of the advertisement under the user's desired taste through the device 100, and can generate the second image including the advertisement of the selected advertiser. If the generated second image is shared, the first user can obtain compensation for the advertisement from the advertiser.

4 is a flow diagram of a method for extracting an advertisement image from a web page according to an example.

The step 220 of loading the advertisement image described above with reference to FIG. 2 may include the following steps 410 to 430. FIG.

At step 410, the ad loading unit 120 may receive the URL of the web page related to the product of the advertisement under the control of the first user of the device 100. [

In step 420, the ad loading unit 120 may extract a plurality of images of the web page based on the received URL.

In step 430, the ad loading unit 120 may receive a selection of one or more images from a plurality of images extracted from the first user.

The advertisement loading unit 120 may load the selected one or more images as an advertisement image to be synthesized.

According to an exemplary embodiment, a first user composes one or more images related to a product to a second image in a web page of a commercial product through the device 100, Can stimulate the desire to purchase.

5 is a flowchart of a method of extracting an advertisement image according to an exemplary embodiment from a web page.

The step 220 of loading the advertisement image described above with reference to Figure 2 may include the following steps 510-520.

In step 510, the advertisement loading unit 120 may receive the URL of the web page related to the goods of the advertisement under the control of the first user.

In step 520, the ad loading unit 120 may extract one or more images of the article based on the received URL.

The advertisement loading unit 120 may load the extracted one or more images as an advertisement image to be synthesized.

According to one embodiment, the first user may search for goods through the open market of the Internet and provide the device 100 with the URL of the website related to the searched product.

The first user combines the one or more images of the product extracted from the website related to the product of the commercial under the control of the device 100 into the second image so that the second user of the terminal receiving the second image Lt; / RTI >

6 is a signal flow diagram of a method of providing content to a terminal according to an example.

The following step 605 may be performed after step 230 of FIG. 2 described above is performed.

In step 605, the processing unit 130 may generate content matched with the image information of the second image. The image information may include at least one of a partial image of the second image and a URL storing the second image.

For example, the content may be a text message, an image, a message using a short message service (SMS) and a message using a multi-media message service (MMS) created by a first user of the device 100 At least one.

In step 610, the communication unit 140 may provide the second image through the image information matched with the content by providing the content. For example, the communication unit 140 may provide the content to the first terminal 600.

The first terminal 600 may be a terminal selected by the first user to transmit the second image. Alternatively, the first terminal 600 may be a terminal that requests the device 100 to transmit the second image.

If step 605 has been performed, then step 240 described above may be substituted for step 610. [ In other words, after the step 605 is performed, the communication unit 140 can provide the contents.

The first user and the second user of the first terminal 600 in which the content is provided may be users who are set up to exchange information with each other in the service providing the content.

The service providing the content may be at least one of messenger service, SMS and MMS.

The relationship of exchanging information with each other may be a friend within the service providing the content. Here, a friend may mean a relationship in which transmission and reception of information are allowed between each other. That is, users who are friends can transmit or receive contents to each other using the device 100 or the first terminal 600. [

In addition, even if it is not designated as a friend relationship within the service, it can be regarded as a friend in the service. For example, if the device 100 of the first user stores the terminal number of the first terminal 600 of the second user, the first user and the second user in the SMS service may be regarded as friends.

According to an embodiment, the second image including the under-service advertisement is not an unspecified number but is shared with a small number of users selected by the first user, so that the under-service advertisement can be provided to a small number of users. The second user can perform a function of asking the user who has received the second image to purchase the product.

7 illustrates a service for providing content according to an example.

The following content 730 may be the content provided in step 610 of FIG. 6 described above.

Content 710, 720 or 730 may be provided in messenger service, SMS or MMS.

Content 710 and 730 may be content of a first user of device 100. The content 720 may be the content of the second user of the first terminal 600.

The contents 710 and 730 may be provided to the first terminal 600.

The processing unit 130 may match the video information 732 with the content 730. [ The image information 732 may include at least one of a partial image of the second image and a URL storing the second image. Also, the image information 732 may be a second image.

The first terminal 600 may receive the second image using the content 730. [

8 is a signal flow diagram of a method of providing content to a web server according to an example.

The step 610 of providing the content described above with reference to FIG. 6 may include the following steps 830 - 860.

In step 830, the communication unit 140 can provide the content by transmitting the content to the web server 810 of the service providing the content. Also, the communication unit 140 may provide the second video to the web server 810. [

The service in which the content is provided may be any one of a web service, a magazine service, a social network service (SNS), and a blog service, each of which provides a web page of users.

In step 840, the web server 810 may store the content. In addition, the web server 810 may store the second image.

7 may be the URL of the second image stored in the web server 810 or the URL of the content.

At step 850, the second terminal 820 of the third user may request presentation of the content to the web server 810. [

The third user and the first user of the second terminal 820 may be users who are set up to exchange information with each other in the service providing the contents. The relationship of exchanging information with each other may be a friend within the service providing the content. Here, a friend may mean a relationship in which transmission and reception of information are allowed between the users via the service.

At step 860, the web server 810 may provide the content by sending the content to the second terminal 820 of the third user. Thus, the content may be provided through the service to the second terminal 820 of the third user associated with the first user in the service.

If the above-described step 850 is not performed, at step 860, the web server 810 may transmit the content to the second terminal 820 of the third user who has designated the first user to transmit the content .

In Fig. 8, the content can be used by being replaced with the second image. In other words, in step 810 to step 860, the content may be understood as a second image.

According to an exemplary embodiment, a second image including a commercial advertisement may be transmitted to a third user, which is a friend of the first user, through the service. The second user can perform a function of asking the user who has received the third image to purchase the product.

FIG. 9 shows a message informing that an advertisement image according to an example is included.

The second image 905 in which the advertisement image is synthesized may include a message 910 informing that the advertisement is included in the second image 905. [

In the above-described step 230, the processing unit 130 may generate the second image 905 so that the message 910 is output.

The message 910 may be output before the second image 905 is played back.

The technical contents described with reference to Figs. 1 to 8 can be applied as they are, so that a more detailed description will be omitted below.

Embodiments may include a computer readable medium having program instructions for performing various computer implemented operations. In particular, in the present embodiment, a content display code for displaying digital content on a screen of the touch-sensitive display, an object recognition code for recognizing an object selected by the user in the digital content through a touch input of the user for the touch- An annotation storing code for generating and storing annotation data in which an annotation is applied to an object in response to a request, an annunciation count code for counting the number of annotation data generated in each item for each item in which the content of the digital content is classified, , And an engineer providing code for providing the number of annotation data items per item at the request of the user. The program according to the present embodiment may be composed of a PC-based program or a mobile terminal exclusive application (for example, a form of a smart phone application, a feature phone VM (virtual machine), etc.). This may be configured to be executed by the user terminal and / or at least one processor stored in the memory of the electronic book service system and / or running in the user terminal and / or the electronic book service system.

100: Advertising-provisioning device under control
110:
120: Ad loading section
130:
140:

Claims (21)

Performed by a device providing advertising for food < RTI ID = 0.0 >
Generating a first image;
Loading an advertisement image of the under-gastrointestinal advertisement to be synthesized in the first image;
Generating a second image by combining the advertisement image with the first image; And
Providing the second image
The method comprising the steps of: The method according to claim 1,
Wherein the generating the first image comprises:
Capturing an image using a camera of the apparatus; And
Generating the first image based on the photographed image
The method comprising the steps of: The method according to claim 1,
Wherein the generating the first image comprises generating the first image by loading the first image stored in the device. The method according to claim 1,
Wherein the step of loading the advertisement image comprises:
Requesting transmission of the advertisement image to an advertisement server providing the advertisement image; And
Receiving the advertisement image from the advertisement server
Lt; / RTI >
Wherein the step of loading the advertisement image loads the received advertisement image. 5. The method of claim 4,
Wherein the step of loading the advertisement image comprises:
Receiving information about a plurality of serviceable advertisements from the advertisement server;
Receiving a selection of the under-the-table advertisement from the first user of the device among the plurality of under-served ads; And
And transmitting the selected advertisement information to the advertisement server
The method comprising the steps of: The method according to claim 1,
Wherein the step of loading the advertisement image loads the image stored in the device as the advertisement image. The method according to claim 1,
Wherein the step of loading the advertisement image comprises:
Receiving a Uniform Resource Locator (URL) of a web page related to a commodity of the under-commerce advertisement from a first user of the apparatus;
Extracting a plurality of images of the web page; And
Receiving a selection of one or more images of the extracted plurality of images from the first user
Lt; / RTI >
Wherein the step of loading the advertisement image loads the selected one or more images as the advertisement image to be synthesized. The method according to claim 1,
Wherein the step of loading the advertisement image comprises:
Receiving a URL of a web page related to a commodity of the under-the-table advertisement from a first user of the apparatus; And
Extracting one or more images of the item of the web page
Lt; / RTI >
Wherein the step of loading the advertisement image loads the extracted one or more images as the advertisement image to be synthesized. The method according to claim 1,
Wherein the generating the second image comprises:
Setting the intensity of the under-food advertisement
Lt; / RTI >
Wherein the generating the second image comprises generating the second image based on the set intensity. 10. The method of claim 9,
Wherein the intensity of the under-food advertisement is set based on the number of frames of the advertisement image to be synthesized with the first image. The method according to claim 1,
And the second image includes a message indicating that the advertisement image is included. The method according to claim 1,
And the second image includes a link of a web page related to a product of the service under the service. 13. The method of claim 12,
Wherein the generating of the second image generates the second image such that the link is displayed after the reproduction of the second image is completed. 13. The method of claim 12,
Wherein the generating of the second image includes generating the second image such that the web page is output to the terminal provided with the second image after the reproduction of the second image is completed using the link . The method according to claim 1,
Generating a content matched with the generated image information of the second image
Further comprising:
Wherein the providing step provides the second image through the image information matched with the content by providing the content. 16. The method of claim 15,
Wherein the first user of the device and the second user of the terminal on which the content is provided are users who are set to exchange information with each other in a service providing the content. 17. The method of claim 16,
Wherein the service is at least one of a messenger service, a short message service (SMS), and a multi-media message service (MMS). 16. The method of claim 15,
Wherein the providing step provides the content by transmitting the content to a web server of a service providing the content,
Wherein the content is provided via the service to a terminal of a second user associated with the first user within the service. 19. The method of claim 18,
Wherein the service is any one of a social network service (SNS) and a blog service. A computer-readable recording medium embodying a program for carrying out the method of any one of claims 1 to 19. An apparatus for providing food-under-advertising,
An image generating unit for generating a first image;
An advertisement loading unit loading an advertisement image of the under-gastrointestinal advertisement to be synthesized in the first image;
A processing unit for generating a second image by synthesizing the advertisement image with the first image; And
And a communication unit
The advertisement providing apparatus comprising:

Images