KR20150044521A - Advertising method using smart display - Google Patents

Advertising method using smart display Download PDF

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Publication number
KR20150044521A
KR20150044521A KR20130123630A KR20130123630A KR20150044521A KR 20150044521 A KR20150044521 A KR 20150044521A KR 20130123630 A KR20130123630 A KR 20130123630A KR 20130123630 A KR20130123630 A KR 20130123630A KR 20150044521 A KR20150044521 A KR 20150044521A
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KR
South Korea
Prior art keywords
advertisement
background
area
screen
person
Prior art date
Application number
KR20130123630A
Other languages
Korean (ko)
Inventor
송지성
박수조
남세기
김희민
김수민
Original Assignee
한양대학교 에리카산학협력단
김수민
남세기
김희민
박수조
송지성
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 한양대학교 에리카산학협력단, 김수민, 남세기, 김희민, 박수조, 송지성 filed Critical 한양대학교 에리카산학협력단
Priority to KR20130123630A priority Critical patent/KR20150044521A/en
Publication of KR20150044521A publication Critical patent/KR20150044521A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4728—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for selecting a Region Of Interest [ROI], e.g. for requesting a higher resolution version of a selected region
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

An advertising method using a smart display according to an embodiment of the present invention comprises: a background recognition step of recognizing a part corresponding to a background area on a screen; an advertisement selection step of extracting an advertisement by the selection of the background area; and an advertisement loading step of displaying the selected advertisement on the screen.

Description

[0001] ADVERTISING METHOD USING SMART DISPLAY [0002]

The present invention relates to an advertising method using a smart display, and more particularly, to an advertising method using a smart display having a background recognition module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

In addition, if information about a product is directly exposed on a screen during a broadcast viewing, the user may have a sense of half-feeling and a problem that a degree of immersion into the screen is lowered.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

It is an object of the present invention to provide an advertisement method using a smart display that can utilize a surplus area while watching a moving picture using a smart device.

According to an aspect of the present invention, there is provided an advertisement method using a smart display, including a background recognition step of recognizing a part corresponding to a background area on a screen, an advertisement selection step of selecting and extracting an advertisement by selection of the background area, And displaying an advertisement on the screen.

The background recognition step may divide the background area into a plurality of areas.

Wherein the background recognition step includes dividing the background area into a background around a person appearing around a person appearing on the screen, a background around the article formed around the article appearing on the screen, and a landscape area separated from the person and the article can do.

The advertisement selection step may recognize a code associated with the selected background area and select an advertisement by calling an advertisement linked to the code.

The advertisement selection step may select an advertisement of a product used to maintain and / or repair the product when the background around the product is selected.

The advertisement selection step may select any one of the products worn by the person when the background around the person is selected.

When the landscape background is selected, the advertisement selection module may sequentially select an advertisement that has been paid a large amount of an advertisement among the advertisements combined with the content.

The advertisement loading step forms an advertisement providing area on one edge of the screen and displays an advertisement of the selected goods in the information providing area.

And an order processing step of generating an input window for selecting the quantity of the goods and inputting information for settlement.

As described above, according to the present invention, it is possible to provide various types of advertisements by providing the advertisement through the surplus area by combining the background area with the advertisements, and obtain the profit from the advertisement.

1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.
2 is a block diagram of a smart display according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to an exemplary embodiment of the present invention.
4A and 4B are views for explaining an advertisement method using a smart display according to an embodiment.

The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement system using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying moving pictures on the screen, and may be a smart TV. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, It is possible to transmit and receive video data without the set-top box 20. [

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast contents or moving picture contents by voice, video, and data services, and may be a wired or wireless Internet.

The server 30 is a repository for storing contents, and provides contents to the broadcasting communication network. The server stores various types of contents such as drama, entertainment programs, movies, and advertisements.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like, and is a device capable of wireless communication. The smart mobile device 50 can exchange signals with the smart display 10 in a short distance communication such that the smart mobile device 50 can communicate with the smart display 10 via bluetooth, ) Can be exchanged. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a block diagram of a smart display according to an embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, a control unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver module 11a receives a command through infrared communication with the remote controller 40, and receives a command by clicking a button provided on the remote controller 40. [ Also, when the remote controller 40 generates a cursor on the screen and the cursor of the screen moves according to the operation of the remote controller, the remote controller receiving module 11a can receive the command by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The control unit 13 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 13 includes a background recognition module 13a, an advertisement selection module 13b, an advertisement loading module 13c, a product information loading module 13d and an order processing module 13e.

As shown in Fig. 4A, the background recognition module 13a specifies a background area and divides the background area into a plurality of parts. In the screen, there are a region in which the character 14 appears, a region in which the merchandise 15 appears, and a background region. The backstroke area refers to the area where a natural environment or a building appears on the back of a product or a person.

In addition, the background recognition module 13a divides the background area into the peripheries background 81, the peripherals background 82, and the scenery 83. The person peripheral background 81 is an area formed around a person appearing on the screen, and is set as a background around the person to a predetermined range from the contour of the person. In addition, the product peripheral background 82 is formed around the product appearing on the screen, and is set as the product peripheral background from the contour of the product to a predetermined range. The landscape area 83 is an area distant from a person or a commodity and means an area in which artifacts such as a mountain, a tree, and the like, a building, a road, and a wall appear. A portrait surrounding background 81 is positioned between the landscape area 83 and the person 14 and a product surrounding background 82 is located between the landscape area 83 and the article 15. [

The advertisement selection module 13b selects and extracts the advertisement by selecting the background. The advertisement selection module 13b recognizes the code combined with the background area and can select and call an advertisement linked to the code. After the content is photographed in the background area, advertisements for the product may be combined and transmitted to the smart display. The content includes an advertisement, and when a background area is selected by combining code for calling the advertisement in the background area, an advertisement linked to the code is called and selected.

On the other hand, when the advertisement is included in the content but the code for calling the advertisement is not combined in the background area, the advertisement selection module 13b selects the advertisement included in the content. In this case, the selection of the advertisement may be made according to the predetermined order. For example, if the advertisement having priority acquired through the auction is selected and displayed, if the number of exposures of the advertisement obtained the rightward position exceeds the limit, Ads can be selected and displayed.

The advertisement selection module 13b can select any one of the advertisements of the goods worn by the person when the peripheral background 81 is selected. A small object such as a clock, a necktie, etc. worn by a person has a small area on the screen, which makes it difficult to accurately select the small object.

In addition, the advertisement selection module 13b can select an advertisement of a product used for maintaining and repairing the product when the product surrounding background 82 is selected. For example, an advertisement for a product such as an engine oil, a polish agent, and the like used for maintenance of the vehicle may be selected on the background of the vehicle and coupled to the background of the article 82.

On the other hand, when the landscape area 83 is selected, the advertisement selection module 13b can sequentially select the advertisement from the advertisement that has paid a lot of advertisement cost among the advertisement combined with the content.

The advertisement loading module 13c forms an advertisement providing area 70 on one side of the screen as shown in FIG. 4B, and displays an advertisement of the selected goods in the advertisement providing area 70. FIG. The advertisement can include an image of the product and a description of the product. In addition, an advertisement moving picture about a commodity may be displayed in the advertisement providing area 70. [

The product information loading module 13d displays the product information including the price of the selected commodity, the name of the commodity, and the commodity so that the user can order the commodity when the user selects the commodity.

The order processing module 13e selects an item quantity on the screen and creates an input window so that information for settlement can be input. The order processing module 13e generates an input window for selecting a quantity and payment when a signal for selecting a product is input by the user, and the user can input the quantity and payment information using a remote controller or the like. The order processing module also sends order information and payment information to notify the seller of the order.

The communication unit 17 can receive detailed information about the product using the wired / wireless communication network. Further, the communication unit 17 transmits the order and payment information through the wired / wireless communication network. The storage unit 18 provides a place for storing the advertisement selected in the background and the ordered information.

FIG. 3 is a flowchart illustrating an advertisement method using a smart display according to an exemplary embodiment of the present invention. FIGS. 4A and 4B illustrate a smart display advertisement method according to an exemplary embodiment of the present invention.

3 and FIG. 4, the advertisement method using the smart display according to the present embodiment includes a background recognition step S101, an advertisement selection step S102, and an advertisement loading step S103.

The background recognition step S101 specifies a background area and divides the background area into a plurality of areas. In the screen, there are a region in which the character 14 appears, a region in which the merchandise 15 appears, and a background region. The backstroke area refers to the area where a natural environment or a building appears on the back of a product or a person.

The background recognizing step S101 recognizes and specifies a portion corresponding to the background area on the screen, and divides the background area into the portrait background 81, the product surrounding background 82, and the landscape area 83. [

The person peripheral background 81 is an area formed around the character appearing on the screen, and the area extending from the outline of the person to a predetermined range becomes the background around the person. In addition, the product peripheral background 82 is an area formed around the product appearing on the screen, and an area extending from the contour of the product to a predetermined range becomes the product peripheral background. The landscape area 83 is an area distant from a person or a commodity and means an area in which artifacts such as a mountain, a tree, and the like, a building, a road, and a wall appear.

In the advertisement selection step (S102), when a signal for selecting a background is inputted, an advertisement is selected and extracted. After the content is photographed in the background area, advertisements for the product may be combined and transmitted to the smart display. The code for calling the advertisement is coupled to the background area. In the advertisement selection step (S102), the code coupled to the selected background area is read and the combined advertisement is called and selected.

On the other hand, if the advertisement is contained in the content but the code for calling the advertisement is not combined in the background area, the advertisement selected in the content is selected. In this case, the selection of the advertisement may be performed according to the predetermined order. For example, if the advertisement having the priority acquired through the auction is preferentially selected and displayed, You can select and display a water level ad.

In the advertisement selection step S102, when the background of the article 82 is selected, advertisement of a product used for maintaining and repairing the article can be selected. For example, an advertisement for a product such as an engine oil, a polish agent, and the like used for maintenance of the vehicle may be selected on the background of the vehicle and coupled to the background of the article 82.

Also, in the advertisement selection step S102, when the person's background background 81 is selected, one of the advertisements of the goods worn by the person can be selected. A small object such as a clock, a necktie, etc. worn by a person has a small area on the screen, which makes it difficult to accurately select the small object.

If the scenery background 83 is selected, the advertisement selection step S102 may sequentially select the advertisement from the advertisement that has paid a lot of advertisement cost among the advertisements combined with the content.

The advertisement loading step S103 forms an advertisement providing area 70 on the screen as shown in FIG. 4B, and displays an advertisement of the selected goods in the advertisement providing area 70. FIG. The advertisement can include an image of the product and a description of the product. In addition, an advertisement moving picture about a commodity may be displayed in the advertisement providing area 70. [

In addition, the advertisement method according to the present embodiment further includes a merchandise information loading step and an order processing step. The merchandise information loading step displays the merchandise information including the price of the selected merchandise, the name of the merchandise, and the trademark so that the user can order the merchandise when the user views the advertisement. The merchandise information is information of the merchandise for purchase and includes more details than the content displayed in the advertisement.

The advertisement method according to the present embodiment may further include an order processing step of generating an input window so that information for selecting and payment of goods can be inputted.

In the order processing step, when a signal for selecting a product is inputted by a user, an input window for selecting a quantity and a payment is created, and a user can input quantity and payment information using a remote controller or the like. The order processing module also sends order information and payment information to notify the seller of the order.

When a user selects and clicks an area for a character or a product appearing on the screen, it is possible to provide an advertisement of the product itself or a product related to the person. However, the background area is a meaningless area in which no advertisement is provided. However, as in the present embodiment, when the advertisements are selected and combined in the background area, various types of advertisements can be provided.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

10: smart display 11: input
11a: Remote control receiving module 11b: Motion recognition module
11c: Local area communication module 12: Output section
13: control unit 13a: background recognition module
13b: Ad selection module 13c: Ad loading module
13d: commodity information loading module 13e: order processing module
17: communication unit 18:
20: set-top box 30: server
40: Remote control 50: Smart mobile device
60: Broadcasting network 70: Ad serving area
81: Peripheral Background 82: Peripheral Background
83: Landscape area

Claims (9)

A background recognition step of recognizing a part corresponding to the background area on the screen;
An advertisement selection step of selecting and extracting an advertisement by selecting the background area; And
An advertisement loading step of displaying the selected advertisement on the screen;
The method comprising the steps of:
The method according to claim 1,
Wherein the background recognition step divides the background area into a plurality of areas.
3. The method of claim 2,
Wherein the background recognition step includes dividing the background area into a background around a person appearing around a person appearing on the screen, a background around the article formed around the article appearing on the screen, and a landscape area separated from the person and the article Advertising method using smart display.
The method of claim 3,
Wherein the advertising selection step recognizes a code associated with the selected background area and calls and selects an advertisement associated with the code.
The method of claim 3,
Wherein the advertisement selection step selects an advertisement of a product used for maintaining and repairing the product when the background around the product is selected.
The method of claim 3,
Wherein the advertisement selection step selects any one of the products worn by the person when the background around the person is selected.
The method of claim 3,
Wherein the advertisement selection module sequentially selects, from the advertisement combined with the content, an advertisement having a high advertisement cost when the landscape background is selected.
The method of claim 3,
Wherein the advertisement loading step forms an advertisement providing area on one edge of the screen and displays an advertisement of the selected goods in the information providing area.
9. The method of claim 8,
Further comprising an order processing step of generating an input window for selecting a quantity of the goods and inputting information for settlement.
KR20130123630A 2013-10-16 2013-10-16 Advertising method using smart display KR20150044521A (en)

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