KR20150044521A - Advertising method using smart display - Google Patents
Advertising method using smart display Download PDFInfo
- Publication number
- KR20150044521A KR20150044521A KR20130123630A KR20130123630A KR20150044521A KR 20150044521 A KR20150044521 A KR 20150044521A KR 20130123630 A KR20130123630 A KR 20130123630A KR 20130123630 A KR20130123630 A KR 20130123630A KR 20150044521 A KR20150044521 A KR 20150044521A
- Authority
- KR
- South Korea
- Prior art keywords
- advertisement
- background
- area
- screen
- person
- Prior art date
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4728—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for selecting a Region Of Interest [ROI], e.g. for requesting a higher resolution version of a selected region
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
The present invention relates to an advertising method using a smart display, and more particularly, to an advertising method using a smart display having a background recognition module.
As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.
An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.
In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.
In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.
In addition, if information about a product is directly exposed on a screen during a broadcast viewing, the user may have a sense of half-feeling and a problem that a degree of immersion into the screen is lowered.
[Related Technical Literature]
1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,
2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)
It is an object of the present invention to provide an advertisement method using a smart display that can utilize a surplus area while watching a moving picture using a smart device.
According to an aspect of the present invention, there is provided an advertisement method using a smart display, including a background recognition step of recognizing a part corresponding to a background area on a screen, an advertisement selection step of selecting and extracting an advertisement by selection of the background area, And displaying an advertisement on the screen.
The background recognition step may divide the background area into a plurality of areas.
Wherein the background recognition step includes dividing the background area into a background around a person appearing around a person appearing on the screen, a background around the article formed around the article appearing on the screen, and a landscape area separated from the person and the article can do.
The advertisement selection step may recognize a code associated with the selected background area and select an advertisement by calling an advertisement linked to the code.
The advertisement selection step may select an advertisement of a product used to maintain and / or repair the product when the background around the product is selected.
The advertisement selection step may select any one of the products worn by the person when the background around the person is selected.
When the landscape background is selected, the advertisement selection module may sequentially select an advertisement that has been paid a large amount of an advertisement among the advertisements combined with the content.
The advertisement loading step forms an advertisement providing area on one edge of the screen and displays an advertisement of the selected goods in the information providing area.
And an order processing step of generating an input window for selecting the quantity of the goods and inputting information for settlement.
As described above, according to the present invention, it is possible to provide various types of advertisements by providing the advertisement through the surplus area by combining the background area with the advertisements, and obtain the profit from the advertisement.
1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.
2 is a block diagram of a smart display according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to an exemplary embodiment of the present invention.
4A and 4B are views for explaining an advertisement method using a smart display according to an embodiment.
The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.
Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.
For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.
It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.
The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.
Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.
1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.
Referring to FIG. 1, an advertisement system using a smart display includes a
In the present invention, the
The
The
The
The smart
2 is a block diagram of a smart display according to an embodiment of the present invention.
2, the
The
The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.
The short range communication module 11c is for communicating with the smart
The
The
As shown in Fig. 4A, the
In addition, the
The
On the other hand, when the advertisement is included in the content but the code for calling the advertisement is not combined in the background area, the
The
In addition, the
On the other hand, when the
The
The product
The
The
FIG. 3 is a flowchart illustrating an advertisement method using a smart display according to an exemplary embodiment of the present invention. FIGS. 4A and 4B illustrate a smart display advertisement method according to an exemplary embodiment of the present invention.
3 and FIG. 4, the advertisement method using the smart display according to the present embodiment includes a background recognition step S101, an advertisement selection step S102, and an advertisement loading step S103.
The background recognition step S101 specifies a background area and divides the background area into a plurality of areas. In the screen, there are a region in which the
The background recognizing step S101 recognizes and specifies a portion corresponding to the background area on the screen, and divides the background area into the
The person
In the advertisement selection step (S102), when a signal for selecting a background is inputted, an advertisement is selected and extracted. After the content is photographed in the background area, advertisements for the product may be combined and transmitted to the smart display. The code for calling the advertisement is coupled to the background area. In the advertisement selection step (S102), the code coupled to the selected background area is read and the combined advertisement is called and selected.
On the other hand, if the advertisement is contained in the content but the code for calling the advertisement is not combined in the background area, the advertisement selected in the content is selected. In this case, the selection of the advertisement may be performed according to the predetermined order. For example, if the advertisement having the priority acquired through the auction is preferentially selected and displayed, You can select and display a water level ad.
In the advertisement selection step S102, when the background of the
Also, in the advertisement selection step S102, when the person's
If the
The advertisement loading step S103 forms an
In addition, the advertisement method according to the present embodiment further includes a merchandise information loading step and an order processing step. The merchandise information loading step displays the merchandise information including the price of the selected merchandise, the name of the merchandise, and the trademark so that the user can order the merchandise when the user views the advertisement. The merchandise information is information of the merchandise for purchase and includes more details than the content displayed in the advertisement.
The advertisement method according to the present embodiment may further include an order processing step of generating an input window so that information for selecting and payment of goods can be inputted.
In the order processing step, when a signal for selecting a product is inputted by a user, an input window for selecting a quantity and a payment is created, and a user can input quantity and payment information using a remote controller or the like. The order processing module also sends order information and payment information to notify the seller of the order.
When a user selects and clicks an area for a character or a product appearing on the screen, it is possible to provide an advertisement of the product itself or a product related to the person. However, the background area is a meaningless area in which no advertisement is provided. However, as in the present embodiment, when the advertisements are selected and combined in the background area, various types of advertisements can be provided.
While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.
10: smart display 11: input
11a: Remote control receiving module 11b: Motion recognition module
11c: Local area communication module 12: Output section
13:
13b:
13d: commodity
17: communication unit 18:
20: set-top box 30: server
40: Remote control 50: Smart mobile device
60: Broadcasting network 70: Ad serving area
81: Peripheral Background 82: Peripheral Background
83: Landscape area
Claims (9)
An advertisement selection step of selecting and extracting an advertisement by selecting the background area; And
An advertisement loading step of displaying the selected advertisement on the screen;
The method comprising the steps of:
Wherein the background recognition step divides the background area into a plurality of areas.
Wherein the background recognition step includes dividing the background area into a background around a person appearing around a person appearing on the screen, a background around the article formed around the article appearing on the screen, and a landscape area separated from the person and the article Advertising method using smart display.
Wherein the advertising selection step recognizes a code associated with the selected background area and calls and selects an advertisement associated with the code.
Wherein the advertisement selection step selects an advertisement of a product used for maintaining and repairing the product when the background around the product is selected.
Wherein the advertisement selection step selects any one of the products worn by the person when the background around the person is selected.
Wherein the advertisement selection module sequentially selects, from the advertisement combined with the content, an advertisement having a high advertisement cost when the landscape background is selected.
Wherein the advertisement loading step forms an advertisement providing area on one edge of the screen and displays an advertisement of the selected goods in the information providing area.
Further comprising an order processing step of generating an input window for selecting a quantity of the goods and inputting information for settlement.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR20130123630A KR20150044521A (en) | 2013-10-16 | 2013-10-16 | Advertising method using smart display |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR20130123630A KR20150044521A (en) | 2013-10-16 | 2013-10-16 | Advertising method using smart display |
Publications (1)
Publication Number | Publication Date |
---|---|
KR20150044521A true KR20150044521A (en) | 2015-04-27 |
Family
ID=53036813
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
KR20130123630A KR20150044521A (en) | 2013-10-16 | 2013-10-16 | Advertising method using smart display |
Country Status (1)
Country | Link |
---|---|
KR (1) | KR20150044521A (en) |
-
2013
- 2013-10-16 KR KR20130123630A patent/KR20150044521A/en not_active Application Discontinuation
Similar Documents
Publication | Publication Date | Title |
---|---|---|
KR101536267B1 (en) | Smart display having screen division module | |
KR101566231B1 (en) | Smart display | |
KR20150044520A (en) | Smart display having background detecting module | |
KR101519035B1 (en) | Smart display having icon loading part | |
KR101453824B1 (en) | Smart display having seekbar loading module | |
KR101506657B1 (en) | Advertising method using smart display having seekbar loading module | |
KR20150044521A (en) | Advertising method using smart display | |
KR20150090314A (en) | Advertising method using smart display having division area changing module | |
KR101566230B1 (en) | Advertising method using smart display | |
KR101566227B1 (en) | Advertising method using smart display | |
KR101519032B1 (en) | Smart display having search cursor forming module | |
KR101519027B1 (en) | Smart display | |
KR20150120899A (en) | Advertising method using smart display having screen division module | |
KR20150068347A (en) | Smart display | |
KR20150092046A (en) | Virtual testing method using smart display | |
KR20150044507A (en) | Smart display having searching module for product of person | |
KR101519041B1 (en) | Advertising method using smart display | |
KR101611991B1 (en) | Smart display having halo area forming module | |
KR101664093B1 (en) | Advertising method using smart display having halo area forming module | |
KR101536254B1 (en) | Smart display having place information loading module | |
KR101612026B1 (en) | Smart display having division area changing module | |
KR101566235B1 (en) | Smart display having product image extraction module | |
KR20150121687A (en) | Advertising method using smart display having product image extraction module | |
KR20150044496A (en) | Advertising method using smart display having icon loading part | |
KR20150044867A (en) | Smart display |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
A201 | Request for examination | ||
E902 | Notification of reason for refusal | ||
E902 | Notification of reason for refusal | ||
E601 | Decision to refuse application |