KR20150039645A - System for transmitting reward advertisement, method for transmitting reward advertisement and apparatus for the same - Google Patents

Abstract

Disclosed is a reward advertisement transmitting technology which is capable of increasing the efficiency of a reward advertisement by exposing more meaningful reward advertisement in advance or in a proper advertisement position of a terminal end. For this, a reward advertisement transmitting system according to an embodiment of the present invention includes: an advertisement server which creates several reward advertisement through a reception of advertisement information from the advertisers, creates an advertisement transmitting logic through a computation of priority of several reward advertisements, and transmits several reward advertisements on the basis of the advertisement transmitting logic; and a terminal which receives several reward advertisements from the advertisement server and displays several reward advertisements on the basis of the advertisement transmitting logic. The advertisement server is characterized by granting points to several reward advertisement respectively and creating the advertisement transmitting logic through composition and production of the points granted to the advertisement information by the reward advertisements.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a compensation advertisement delivery system,

The present invention relates to a compensation advertisement delivery system, a compensation advertisement delivery method and an apparatus therefor, and more particularly, to a compensation advertisement delivery system, The present invention relates to a compensation advertisement delivery system, a compensation advertisement delivery method and an apparatus therefor.

In recent years, due to the development of mobile communication and the Internet, advertisements are being made on each customer's mobile phone or customer's PC through an online service.

Such an advertisement service using data communication such as mobile communication or the Internet provides advertisement information ordered by the advertiser to the advertisement viewers, and provides a living information and a certain incentive (rate discount, cyber money, etc.) to the customer who received the advertisement information . In addition, although the format is slightly different, a service that provides discounts, cyber money accumulation, and other services is also operated by displaying advertisements on a specific Internet advertising site and allowing the viewer to view the advertisements.

However, in the conventional compensation advertisement service, the advertisement viewer does not have a choice of the advertisement information required by the user, and when the advertisement is viewed using the mobile communication terminal, have.

In addition, since the advertiser is not efficient in transmitting the advertisement, the ad viewer may be denied the advertisement, which may adversely affect the advertisement cost.

In order to solve this problem, it is necessary to study effective compensation advertisement service for both viewers and advertisers.

Korean Patent Publication No. 2010-0046080 discloses "Advertising ring providing service system and advertisement ring providing service method ".

It is an object of the present invention to increase the effectiveness of an advertisement by sending relatively more meaningful rewarded advertisement among a plurality of rewarded advertisements first or to a proper advertisement position of the terminal.

In addition, the present invention aims to increase satisfaction of utilization of a rewarded advertisement by giving priority to a more necessary advertisement to a terminal. In addition, the present invention aims at increasing the satisfaction rate of the user's compensation advertisement utilization, thereby increasing the ad response rate and the advertisement turnover rate. In addition, the present invention aims at enhancing the advertisement effect and enhancing the service satisfaction of the advertiser.

According to another aspect of the present invention, there is provided a compensation advertisement delivery apparatus including: an advertisement generation unit generating a plurality of compensation ads to be transmitted to a user terminal based on advertisement information received from advertisers; An advertisement transmission logic generating unit for calculating a priority of the plurality of compensation advertisements and generating advertisement transmission logic of the plurality of compensation advertisements; And a dispatcher for dispatching the plurality of compensated advertisements so that the plurality of compensated advertisements are displayed on a user terminal, based on the advertisement delivery logic.

At this time, the advertisement transmission logic generation unit may generate the advertisement transmission logic by setting a higher priority of the advertiser's compensation advertisement as the total advertisement payment cost paid by the advertiser is higher.

At this time, the advertisement transmission logic generator sets the priority of the compensation advertisement to be higher as the completion number of the compensation advertisement of the predetermined advertisement date is higher than the total number of the advertisement completion times of the predetermined advertisement date for sending the compensation advertisement, Output logic can be generated.

At this time, if the user does not need to pay an additional fee to receive the compensation according to the selection of the compensation advertisement, the advertisement transmission logic generation unit may generate the advertisement transmission logic by setting the priority of the compensation advertisement to a higher priority .

At this time, the advertisement transmission logic generation unit may generate the advertisement transmission logic by setting a higher priority of the advertiser's compensation advertisement as the remaining amount of the advertisement cost paid by the advertiser is larger.

At this time, the advertisement transmission logic generator may generate the advertisement transmission logic by setting the priority of the compensation advertisement to be higher as the date of the advertisement for sending the compensation advertisement and the date when the advertiser registers the compensation advertisement are closer to each other.

At this time, the transmission unit may change the transmission order of the plurality of compensation ads so that the plurality of compensation ads are displayed on the terminal based on the advertisement transmission logic.

At this time, the advertisement transmission logic generation unit may assign points to the advertisement information for each of the plurality of compensation ads, and calculate the combination of the points given to the advertisement information for each compensation advertisement to generate the advertisement transmission logic .

In this case, the advertisement transmission logic generation unit may generate the advertisement delivery logic based on the compensation completion rate, which is the completion number of the compensation advertisement of the predetermined advertisement date with respect to the total advertisement completion number of the predetermined advertisement date, And a second point that is inversely proportional to a ratio of a first point proportional to the compensation completion rate and a specific weight on the latest advertisement registration date, And the advertisement transmission logic having a higher priority as the sum of the second points is larger.

According to another aspect of the present invention, there is provided a method of transmitting a compensation advertisement, the method comprising: generating a plurality of compensation ads to be transmitted to a user terminal based on advertisement information received from advertisers; Calculating priority of the plurality of compensation advertisements and generating advertisement transmission logic of the plurality of compensation advertisements; And transmitting the plurality of compensating advertisements to be displayed on a user terminal based on the advertisement transmission logic.

The method according to claim 1, further comprising setting an advertisement position and a transmission order in the terminal of the user for each of the priorities of the compensation advertisement, wherein the generating of the advertisement transmission logic comprises: And generate the advertisement transmission logic.

At this time, in the step of generating the advertisement transmission logic, a point is given to advertisement information for each of the plurality of compensation ads, a combination of points given to advertisement information for each compensation advertisement is calculated to generate the advertisement transmission logic can do.

At this time, in the step of generating the advertisement transmission logic, the higher the total payment cost of the advertisement paid by the advertiser, the higher the priority of the compensation advertisement of the advertiser, and the advertisement transmission logic can be generated.

At this time, in the step of generating the advertisement transmission logic, the higher the number of completion of the compensation advertisement of the predetermined advertisement date, the higher the priority of the compensation advertisement, the higher the priority of the compensation advertisement, Thereby generating the advertisement transmission logic.

At this time, in the step of generating the advertisement transmission logic, when the user does not need to pay an additional fee in order to receive the compensation according to the selection of the compensation advertisement, the priority of the compensation advertisement is set high and the advertisement transmission logic is generated can do.

At this time, in the step of generating the advertisement transmission logic, the higher the priority of the compensation advertisement of the advertiser is, the more the remaining amount of the advertisement cost paid by the advertiser is, thereby generating the advertisement transmission logic.

At this time, in the step of generating the advertisement transmission logic, the priority of the compensation advertisement is set to be higher as the date of the advertisement for transmitting the compensation advertisement and the date when the advertiser registers the compensation advertisement are higher, and the advertisement transmission logic is generated .

According to another aspect of the present invention, there is provided a compensation advertisement transmission system for generating advertisement compensation information by receiving advertisement information from advertisers, generating a plurality of compensation ads, calculating a priority order of the plurality of compensation ads, An advertisement server for transmitting the plurality of compensation advertisements based on the advertisement transmission logic; And a terminal for receiving the plurality of compensation advertisements from the advertisement server and displaying the plurality of compensation advertisements based on the advertisement transmission logic, wherein the advertisement server further includes advertisement information for each of the plurality of compensation advertisements, And generates the advertisement transmission logic by calculating a combination of the points given to the advertisement information for each compensation advertisement.

According to the embodiment of the present invention, it is possible to transmit the relatively more meaningful rewarded advertisement among the plurality of rewarded advertisements first, or to the appropriate advertisement position of the terminal, thereby enhancing the effect of the advertisement.

In addition, the present invention can increase the satisfaction of utilizing the rewarded advertisement to the user by sending the more necessary advertisement to the terminal with priority. In addition, the present invention can increase the satisfaction rate of the user's compensation advertisement utilization, thereby increasing the response rate of the advertisement. Further, the present invention can rapidly form an advertisement turnover rate by increasing the advertisement response rate. In addition, the present invention can enhance the advertisement effect and increase the service satisfaction of the advertiser.

That is, according to the present invention, in a plurality of compensation advertisements, the compensation advertisement transmission logic is generated by using meaningful advertisement information elements of each compensation advertisement, so that both the advertiser and the user define the desired advertisement order and advertisement exposure position, The effect can be further enhanced.

1 is a conceptual diagram illustrating a compensation advertisement delivery system according to an embodiment of the present invention.
FIG. 2 is a flowchart illustrating a method of transmitting a compensation advertisement according to an embodiment of the present invention. Referring to FIG.
3 is a flow chart for explaining a generation step of the advertisement transmission logic in the compensation advertisement transmission method according to the embodiment of the present invention.
FIG. 4 is an example of elements and elements to be considered in the generation of the advertisement transmission logic according to the embodiment of the present invention.
FIG. 5 is an example of deriving priority by advertisement according to an advertisement transmission logic according to an embodiment of the present invention.
6 is a first example of a screen of a user terminal displaying a compensation advertisement based on advertisement transmission logic in a compensation advertisement transmission system according to an embodiment of the present invention.
FIG. 7 is a second example of a screen of a user terminal displaying a compensation advertisement based on the advertisement transmission logic in the compensation advertisement transmission system according to the embodiment of the present invention.
8 is a block diagram illustrating a configuration of a compensated advertisement dispensing apparatus according to an embodiment of the present invention.
9 is a block diagram illustrating a configuration of an advertisement transmission logic generation unit in the compensated advertisement transmission apparatus according to the embodiment of the present invention.

The present invention will now be described in detail with reference to the accompanying drawings. Hereinafter, a repeated description, a known function that may obscure the gist of the present invention, and a detailed description of the configuration will be omitted. Embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, the shapes and sizes of the elements in the drawings and the like can be exaggerated for clarity.

Hereinafter, the configuration and operation of the compensated advertisement delivery system according to the embodiment of the present invention will be described.

1 is a conceptual diagram illustrating a compensation advertisement delivery system according to an embodiment of the present invention.

Referring to FIG. 1, a compensation advertisement transmission system according to an embodiment of the present invention may include an advertiser 100, an advertisement server 200, and a user terminal 300.

The advertiser 100 is a subject who registers an advertisement for sales and distribution of a specific product or application, and can set contents of compensation for browsing the advertisement.

The advertisement server 200 stores the compensation advertisement registered by the advertiser 100. The advertisement server 200 transmits the compensation advertisement registered by the advertiser 100 to the user terminal 300 according to the advertisement transmission logic according to the present invention. Concrete contents of the advertisement transmission logic will be described later with reference to FIG. 2 to FIG.

The terminal 300 displays the compensation advertisement sent from the advertisement server 200. At this time, the terminal 300 may be a notebook computer, a mobile phone, a tablet PC, navigation, a smart phone, a PDA (personal digital assistant), a portable multimedia player (PMP) Broadcasting). ≪ / RTI >

The compensation advertisement is exposed to the display unit of the terminal 300 according to the advertisement transmission logic. That is, according to the advertisement transmission logic, the highly-compensated advertisement is exposed before the low-priority compensation advertisement or in a position where the user can touch the display portion. When the user selects and sees the compensation advertisement exposed in the terminal 300, compensation linked to the compensation advertisement is provided to the user.

A concrete method of sending the compensation advertisement between the advertiser 100, the advertisement server 200 and the terminal 300 will be described below with reference to FIG.

FIG. 2 is a flowchart illustrating a method of transmitting a compensation advertisement according to an embodiment of the present invention. Referring to FIG.

Referring to FIG. 2, in the method of transmitting a compensation advertisement according to an embodiment of the present invention, an advertiser 100 charges an advertisement cost for an advertisement execution to the advertisement server 200 (S101). The advertisement server stores the advertisement cost charged in step S101 with the information of the advertiser 100 (S102).

 The advertiser 100 registers the information of the compensation advertisement that desires to be exposed to the user terminal as the compensation advertisement in the advertisement server 200 (S103). At this time, the information of the compensation advertisement may include an advertisement name, market information, an advertisement image, compensation contents, and the like. Then, the advertisement server 200 generates the compensation advertisement to be exposed to the user terminal 300 using the information of the compensation advertisement received from the advertiser 100 (S104). In step S103 and step S104, it is determined whether the advertisement execution unit price necessary for generating the advertisement transmission logic at a later time, information on whether the user should pay a fee for awarding the compensation advertisement to the advertiser 100 and the operation of the advertisement server 200 Can be set by the subject.

The advertisement server 200 generating the compensation advertisement through steps S103 and S104 calculates the priorities of the plurality of registered compensation advertisements including the corresponding compensation advertisement to generate the advertisement transmission logic of the plurality of compensation advertisement S105). In this case, the advertisement transmission logic may be generated by assigning points to the advertisement information for each of the plurality of compensation ads, calculating a combination of points given to the advertisement information for each compensation advertisement, and assigning priority to each compensation advertisement .

In operation S106, the plurality of compensation advertisements are displayed on the user terminal 300 based on the advertisement transmission logic generated in operation S105.

Then, the user of the terminal 300 can select a specific compensation advertisement from the displayed compensation advertisement (S107).

Thereafter, the advertisement server 200 updates the selected specific compensation advertisement related statistics (S108). Then, the advertisement server 200 provides the user of the terminal 300 with the compensation contents matched with the specific compensation advertisement (S109). At this time, the contents of the compensation may be benefits such as cyber money and charge discount. Then, the user can check the compensation paid through the terminal 300 (S110).

The advertisement server 200 may display the contents of the advertisement statistics according to the execution of the compensation advertisement to the advertiser 100 (S111). Then, the advertiser 100 can confirm the contents of the advertisement statistics and confirm the execution details of the compensation advertisement (S112). The advertiser 100 can establish a strategy of executing the compensation advertisement based on the contents of the advertisement statistics.

Hereinafter, the method of generating the advertisement transmission logic in step S105 of FIG. 2 will be described in more detail.

3 is a flow chart for explaining a generation step of the advertisement transmission logic in the compensation advertisement transmission method according to the embodiment of the present invention.

Referring to FIG. 3, a method of generating advertisement transmission logic according to the present invention first sets an advertisement position and a transmission order of a user in priority order of a compensation advertisement (S201). That is, in step S201, it is possible to set an advertisement exposure position according to priorities in advance so that the high-priority compensation advertisement is exposed at a better position on the display unit of the terminal. In addition, in step S201, it is possible to set an advertisement delivery order for each priority in advance so that a high-priority compensation advertisement is exposed to the terminal.

Then, the priority order of the plurality of compensation ads registered from the advertisers is calculated (S202). Thereafter, the advertisement transmission logic for a plurality of compensation advertisements is generated based on the priority calculated in step S202 (S203). At this time, a point is given to the advertisement information for each of a plurality of compensation ads, a priority is calculated by combining the points given to the advertisement information for each compensation advertisement, and the advertisement transmission logic is generated based on the priority . At this time, the advertisement information is calculated by considering at least one of the total cost of advertising, complete_rate, free / free, balance_point, and latest advertisement registration date enrollment_point .

The total cost of advertising is the total amount paid by the advertiser for the transmission of the rewarded advertisement. In the advertisement transmission logic, the priority of the corresponding compensation advertisement is set to a higher order as the advertisement total cost is higher.

The complete_rate is the completion number of the compensation advertisement of the predetermined advertisement date with respect to the total advertisement completion number of the predetermined advertisement date for sending the compensation advertisement. That is, the compensation complete rate may be expressed as 'the number of completed advertisements of the predetermined advertisement date / the number of complete advertisements of the advertisement date for transmitting the compensation advertisement'. In the advertisement transmission logic, the priority of the corresponding compensation advertisement is set to a higher order as the complete_rate is higher.

Free (free) is an element indicating whether the user needs to pay an additional fee (paid) or not (free) in order to receive compensation according to the choice of compensation advertisement. Compared to paying for free, the priority of the corresponding compensation advertisement is ranked higher.

The balance_point of the advertising expenditure balance (balance_point) is the ratio of the balance remaining after executing the advertiser's compensation advertisement at the advertisement advertisement cost paid by the advertiser. The balance_point of the advertisement cost balance can be expressed as 'compensation advertisement payment cost * compensation advertisement last 24 hours or the day before completion'. If the balance of the balance of the advertising expenditure (balance_point) is high, the priority of the corresponding compensation advertisement can be set higher.

The latest advertisement registration date weight (enrollment_point) is an element indicating how close the registration date of the compensation advertisement is to the predetermined advertisement date to which the corresponding compensation advertisement is to be sent. The latest advertisement registration date (enrollment_point) is calculated as follows: "0 day: 1.5, 1 day: 1, 2 days: 0.5, 3 days or more: 0" according to the number of days when the registration date of the compensation advertisement differs from the predetermined advertisement date, . That is, when the weight of the advertisement registration date is high recently, the priority order of the corresponding compensation advertisement can be set to a higher ranking.

The advertisement delivery logic according to the present invention can be generated based on the priority calculated by considering all of the above-mentioned advertisement elements. That is, the advertisement transmission logic according to the present invention can be generated by calculating the priority as shown in the following Equation (1).

An example of points of each advertisement information in Equation (1) will be described below with reference to FIG.

FIG. 4 is an example of elements and elements to be considered in the generation of the advertisement transmission logic according to the embodiment of the present invention.

Referring to FIG. 4, the factors considered in the priority calculation for generating the advertisement transmission logic, that is, the minimum and maximum values of the points set for the advertisement information, are disclosed. Of these, the balance_point of the advertising expenditure (balance_point) can be set to 1 if the current advertising cost balance is larger than the advertisement fee paid by the advertiser, and can be set to 0.1 otherwise. Free (free) can be set at 0.5 for paid and 1 for free.

FIG. 5 is an example of deriving priority by advertisement according to an advertisement transmission logic according to an embodiment of the present invention.

Referring to FIG. 5, an example in which points are set for each advertisement information of each compensation advertisement based on Equation (1) and FIG. 4 and the priority of each compensation advertisement is set based on the calculated points is disclosed do. In the example of FIG. 5, the rewarded advertisement having the highest priority is the advertisement i, and the rewarded advertisement having the lowest priority is the advertisement a. Therefore, the advertisement i can be transmitted from the advertisement server to the terminal before the advertisement a, and the advertisement i can be displayed at a good position in the display unit of the terminal than the advertisement a.

6 is a first example of a screen of a user terminal displaying a compensation advertisement based on advertisement transmission logic in a compensation advertisement transmission system according to an embodiment of the present invention.

Referring to FIG. 6, an example in which a plurality of compensation advertisements are displayed together is shown in the terminal. Here, supposing that the upper part of the display screen of the terminal is the place of the advertisement having the higher priority, it is prioritized in order of the advertisement (a) to the advertisement (e) by the advertisement transmission logic. In addition, each compensation advertisement in the display unit of the terminal may be displayed together with compensation (ex: point, cyber money) awarded to the user when the user selects the free advertisement and the compensation advertisement and executes or installs the compensation advertisement.

FIG. 7 is a second example of a screen of a user terminal displaying a compensation advertisement based on the advertisement transmission logic in the compensation advertisement transmission system according to the embodiment of the present invention.

In the user terminal 300 of FIG. 7, the compensation advertisement may be displayed in the first advertisement exposure position 301 or the second advertisement exposure position 302 in the display unit 300a. In order to display a compensation advertisement having a higher priority than the second advertisement exposure position 302 in the first advertisement exposure position 301, which is above the display unit 300a in which the user's eyes intuitively arrive, Can be set.

8 is a block diagram illustrating a configuration of a compensated advertisement dispensing apparatus according to an embodiment of the present invention.

8, the AD server 200 includes an interface unit 210, an advertisement generating unit 220, an advertisement DB 230, an advertisement information DB 240, An advertisement transmission logic generation unit 250, a transmission unit 260, and a statistics processing unit 270. [ The compensated advertisement dispatching apparatus 200 of FIG. 8 relates to a device for implementing the compensated advertisement dispensing method according to the embodiment of the present invention described with reference to FIGS. 1 to 7, and a detailed description thereof will be omitted below.

The interface unit 210 receives advertisement information from advertisers.

The advertisement generation unit 220 generates a plurality of compensation ads using the advertisement information received from the interface unit 210. The content of the compensation advertisement is stored in the advertisement DB 230. The content of the advertisement information of the compensation advertisement is stored in the advertisement information DB 240. [ In this case, although the advertisement DB 230 and the advertisement information DB 240 are shown separately in FIG. 8, they may be one DB.

The advertisement transmission logic generation unit 250 calculates the priority of a plurality of compensation advertisements and generates advertisement transmission logic of the plurality of compensation advertisements. At this time, the advertisement transmission logic generation unit 250 may generate the advertisement transmission logic by setting a higher priority of the advertiser's compensation advertisement as the total advertisement payment cost paid by the advertiser is higher.

Then, the advertisement transmission logic generation unit 250 increases the priority of the compensation advertisement as the higher the number of completion of the compensation advertisement of the predetermined advertisement date with respect to the total number of the advertisement completion times of the predetermined advertisement date for sending the compensation advertisement, It is possible to generate advertisement transmission logic.

In addition, if the user does not need to pay an additional fee in order to receive the compensation according to the selection of the compensation advertisement, the advertisement transmission logic generation unit 250 may generate the advertisement transmission logic by setting the priority of the compensation advertisement to be higher have.

Also, the advertisement transmission logic generation unit 250 may generate the advertisement transmission logic by setting the priority of the advertiser's compensation advertisement higher as the remaining amount of the advertisement cost paid by the advertiser is greater.

In addition, the advertisement transmission logic generation unit 250 may generate the advertisement transmission logic by setting the priority of the compensation advertisement to be higher as the date of the advertisement for sending the compensation advertisement and the date when the advertiser registers the compensation advertisement are closer to each other .

In addition, the advertisement transmission logic generation unit 250 generates the advertisement delivery logic 250 based on the compensation completion rate, which is the completion number of the compensation advertisement of the predetermined advertisement date with respect to the total advertisement completion number of the predetermined advertisement date for sending the compensation advertisement, And calculating a second point that is inversely proportional to the first point proportional to the compensation completion rate and the specific gravity of the latest advertisement registration date, And the advertisement outputting logic having a higher priority as the sum of the points and the second points is larger.

The transmitting unit 260 transmits a plurality of compensating advertisements to the terminal so that a plurality of compensating advertisements are displayed on the user terminal, based on the advertisement transmitting logic.

The statistical processing unit 270 calculates the statistics based on the content of the compensation advertisement and contents of selection and execution of the compensation advertisement of the user. The statistics contents can be provided to users and advertisers.

9 is a block diagram illustrating a configuration of an advertisement transmission logic generation unit in the compensated advertisement transmission apparatus according to the embodiment of the present invention.

9, the advertisement transmission logic generation unit 250 may include an element management unit 251, a priority calculation unit 252, and a generation unit 253 according to an embodiment of the present invention.

The element management unit 251 stores the elements of each of the plurality of compensation ads, that is, the advertisement total payment cost, the complete_rate, free / free, the balance_point of the advertising expenditure balance, and the enrollment_point ) In accordance with the present invention. The priority calculation unit 252 calculates the priority of each of the plurality of compensation advertisements based on the information on each element of the compensation advertisement of the element management unit 251. [ The generation unit 253 generates the advertisement transmission logic based on the priority calculated by the priority calculation unit 252. [

The compensated advertisement delivery system, the compensated advertisement delivery method and the apparatus for the same according to the present invention can be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Includes all types of hardware devices that are specially configured to store and execute magneto-optical media and program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The teachings of the principles of the present invention may be implemented as a combination of hardware and software. In addition, the software can be implemented as an application program that is actually implemented on the program storage unit. The application program can be uploaded to and executed by a machine that includes any suitable architecture. Advantageously, the machine may be implemented on a computer platform having hardware such as one or more central processing units (CPUs), a computer processor, a random access memory (RAM), and input / output (I / . In addition, the computer platform may include an operating system and microinstruction code. The various processes and functions described herein may be part of microcommand codes or a portion of an application program, or any combination thereof, and they may be executed by various processing devices including a CPU. In addition, various other peripheral devices such as additional data storage and printers may be connected to the computer platform.

It is to be understood that the actual connections between system components or process functional blocks may vary depending on how the principles of the present invention are programmed, as some of the constituent system components and methods illustrated in the accompanying drawings are preferably implemented in software It should be further understood. Given the teachings herein, those skilled in the relevant art (s) will be able to contemplate these and similar implementations or configurations of the principles of the invention.

As described above, the configuration and method of the embodiments described above can be applied to a compensated advertisement delivery system, a compensated advertisement delivery method and an apparatus therefor according to the present invention, All or some of the embodiments may be selectively combined.

According to the present invention, it is possible to provide a compensation advertisement delivery service that can increase the efficiency of the compensation advertisement by exposing more meaningful compensation advertisement to the appropriate advertisement position of the terminal. Especially, considering the tendency that the spread rate of smartphone increases and the amount of related compensation advertisement increases, the compensation advertisement transmission technology according to the present invention will not be utilized much.

100; Advertiser
200; Ad server
210; The interface unit
220; The advertisement-
230; Advertising DB
240; Advertising information DB
250; The advertisement transmission logic generating unit
251; Element management section
252; The priority calculation unit
253; Generating unit
260; [0030]
270; The statistical processor
300; Terminal

Claims (18)

An advertisement generation unit generating a plurality of compensation ads to be transmitted to the user terminal based on the advertisement information received from the advertisers;
An advertisement transmission logic generating unit for calculating a priority of the plurality of compensation advertisements and generating advertisement transmission logic of the plurality of compensation advertisements; And
And a dispatcher for dispatching the plurality of compensated advertisements so that the plurality of compensated advertisements are displayed on a user terminal based on the advertisement transmission logic. The method according to claim 1,
Wherein the advertisement transmission logic generating unit comprises:
And generates the advertisement transmission logic by setting a priority of the advertiser's compensation advertisement to be higher as the total advertisement payment cost paid by the advertiser is higher. The method according to claim 1,
Wherein the advertisement transmission logic generating unit comprises:
And generates the advertisement transmission logic by setting the priority of the compensation advertisement to a higher value as the number of completed ads of the predetermined advertisement for the entire advertisement completion date of the predetermined advertisement date for sending the compensation advertisement is higher. Advertisement delivery device. The method according to claim 1,
Wherein the advertisement transmission logic generating unit comprises:
Wherein when the user does not need to pay an additional fee in order to receive a compensation according to the selection of the compensation advertisement, the advertisement generation logic generates the advertisement transmission logic by setting the priority of the compensation advertisement to a higher priority. The method according to claim 1,
Wherein the advertisement transmission logic generating unit comprises:
Wherein the advertiser generates the advertisement delivery logic by setting a priority of the advertiser's compensation advertisement to be higher as the remaining amount of the advertisement cost paid by the advertiser becomes larger. The method according to claim 1,
Wherein the advertisement transmission logic generating unit comprises:
Wherein the advertisement generating unit generates the advertisement transmission logic by setting the priority of the compensation advertisement to be higher as the date of the predetermined advertisement for transmitting the compensation advertisement is closer to the date when the advertisement for the compensation advertisement is registered. The method according to claim 1,
Wherein the transmitting unit comprises:
And changes the transmission order of the plurality of compensation ads so that the plurality of compensation ads are displayed on the terminal based on the advertisement transmission logic. The method according to claim 1,
Wherein the advertisement transmission logic generating unit comprises:
Wherein points are added to the advertisement information for each of the plurality of compensation advertisements, and combinations of points assigned to the advertisement information for each compensation advertisement are calculated to generate the advertisement transmission logic. The method according to claim 1,
Wherein the advertisement transmission logic generating unit comprises:
A compensation completion rate which is the completion number of the compensation advertisement of the predetermined advertisement date with respect to the total number of advertisement completions of a predetermined advertisement date for sending the compensation advertisement,
Calculating a weight of a latest advertisement registration date which is a difference between a predetermined advertisement date for sending the compensation advertisement and a date when the advertiser registered the compensation advertisement,
Calculating a first point proportional to the compensation completion rate and a second point in inverse proportion to a weight of the latest advertisement registration date and generating the advertisement transmission logic having a higher priority as the sum of the first point and the second point is greater Wherein the compensated advertisement dispensing apparatus comprises: Generating a plurality of compensation ads to be transmitted to the user terminal based on the advertisement information received from the advertisers;
Calculating priority of the plurality of compensation advertisements and generating advertisement transmission logic of the plurality of compensation advertisements; And
And transmitting the plurality of compensation advertisements to be displayed on the user terminal based on the advertisement transmission logic. The method of claim 10,
Further comprising the step of setting an advertisement position and a transmission order in the terminal of the user for each priority of the compensation advertisement,
Wherein the step of generating the advertisement delivery logic generates the advertisement delivery logic based on the advertisement position and the delivery order. The method of claim 10,
In the step of generating the advertisement transmission logic,
A point is assigned to advertisement information of each of the plurality of compensation advertisements, and a combination of points given to the advertisement information of each compensation advertisement is calculated to generate the advertisement transmission logic. The method of claim 10,
In the step of generating the advertisement transmission logic,
And generating the advertisement delivery logic by setting a priority of the advertiser's compensation advertisement to be higher as the total advertisement payment cost paid by the advertiser is higher. The method of claim 10,
In the step of generating the advertisement transmission logic,
And generates the advertisement transmission logic by setting the priority of the compensation advertisement to a higher value as the number of completed ads of the predetermined advertisement for the entire advertisement completion date of the predetermined advertisement date for sending the compensation advertisement is higher. Advertising delivery method. The method of claim 10,
In the step of generating the advertisement transmission logic,
Wherein when the user does not need to pay an additional fee in order to receive a compensation according to the selection of the compensation advertisement, the priority of the compensation advertisement is set to a higher value to generate the advertisement transmission logic. The method of claim 10,
In the step of generating the advertisement transmission logic,
And generating the advertisement transmission logic by setting a priority of the advertiser's compensation advertisement to be higher as the remaining amount of the advertisement cost paid by the advertiser is greater. The method of claim 10,
In the step of generating the advertisement transmission logic,
Wherein the advertisement delivery logic generates the advertisement delivery logic by setting the priority of the compensation advertisement to be higher as the date of the advertisement for sending the compensation advertisement is closer to the date when the advertisement for the compensation advertisement is registered by the advertiser. Generating advertisement advertisements from a plurality of advertisements, generating a plurality of rewarded advertisements, generating an advertisement delivery logic by calculating a priority order of the plurality of rewarded advertisements, and transmitting the plurality of rewarded advertisements based on the advertisement delivery logic server; And
And a terminal for receiving the plurality of compensation advertisements from the advertisement server and displaying the plurality of compensation advertisements based on the advertisement transmission logic,
Wherein the advertisement server assigns points to the advertisement information for each of the plurality of compensation advertisements and calculates the combination of the points assigned to the advertisement information for each compensation advertisement to generate the advertisement transmission logic. system.

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