KR20150039140A - Method for Providing Advertisement by using Message - Google Patents

Abstract

According to an advertisement providing method using a message of the present invention, a method which is executed through a server, capable of communicating a wireless terminal which can be connected to a mobile communication network and be connected to a wireless LAN based on IEEE 802.11, confirms a message sending request information which requests the sending of a message to a wireless terminal of a receiver and confirms the request of advertisement offer by deciphering an identifier included in the message sending request information. The advertisement providing method performs a procedure which sends a message for the advertisement offer to a program included in the wireless terminal of the receiver via a communication network connected to the wireless terminal of the receiver between the mobile communication network and the wireless LAN if the message is a message which requests the advertisement offer. The advertisement providing method provides advertisement data including at least one among URL information of an advertiser which can be connected to the program included in the wireless terminal of the receiver who receives the message via the communication network connected to the wireless terminal of the receiver between the mobile communication network and the wireless LAN, a phone number which can be telephone-linked to the advertiser via the mobile communication network, and content which is received through the communication network connected to the wireless terminal of the receiver between the mobile communication network and the wireless LAN and can be outputted.

Description

[0001] The present invention relates to an advertisement providing method using a message,

The present invention provides a method that is executed through a server which is connectable to a mobile communication network and is capable of communicating with a wireless terminal connectable to a wireless LAN based on IEEE 802.11, the method comprising: confirming message sending request information for requesting a message to be sent to a wireless terminal of a receiver The mobile terminal transmits a message requesting advertisement to the mobile terminal through the communication network in which the mobile terminal of the mobile communication network and the receiver of the wireless LAN are connected to each other by reading the identifier included in the message dispatch request information, A program provided in a wireless terminal of a recipient for receiving a message for performing a procedure for sending a message for providing an advertisement with a program included in the wireless terminal, URL information of an advertiser that can be accessed via the mobile communication network And a method of providing an advertisement using a message for providing advertisement data including at least one of contents that can be received and output through a communication network to which a receiver's wireless terminal of the mobile communication network and a recipient's wireless terminal are connected .

Due to the development of information and communication technology, mobile phones that are widely distributed around us have been settled in people's everyday lives.

In addition, due to such a mobile phone, the call charges incurred in the process of using mobile phones of various methods to people are inevitably burdensome to the customer.

In such a situation, there is a method of reducing the mobile phone charge by using the advertisement service by providing the advertisement by inserting the advertisement character in the process of sending the text message. However, Providing a message is a situation where it is difficult to activate due to an instance of a customer receiving a message.

An object of the present invention is to provide a method that can be executed through a server that is connectable to a mobile communication network and can communicate with a wireless terminal capable of connecting to a wireless LAN based on IEEE 802.11, A second step of confirming whether the request for advertisement is requested by reading an identifier included in the message forwarding request information and a second step of requesting the advertisement to be provided to the wireless terminal of the receiver of the mobile communication network and the wireless LAN, A third step of performing a procedure for sending a message for providing an advertisement through a program provided in the wireless terminal of the receiver via a connected communication network and a third step of receiving a message from the wireless terminal of the receiver, Of an advertiser that can be accessed via a communication network to which a receiver's wireless terminal is connected in a wireless LAN URL information, telephone number information capable of telephone connection with an advertiser via the mobile communication network, and advertisement data including at least one of contents that can be received and output through a communication network to which a wireless terminal of a receiver of the wireless LAN is connected And a fourth step of providing an advertisement using a message.

A method of providing an advertisement using a message according to the present invention is a method executed through a server which is connectable to a mobile communication network and can communicate with a wireless terminal connectable to a wireless LAN based on IEEE 802.11, A second step of confirming whether the request for advertisement is requested by reading an identifier included in the message forwarding request information, and a step of, if the message is a request for providing an advertisement, A third step of transmitting a message for providing an advertisement to a program of the recipient's wireless terminal via a communication network to which the recipient's wireless terminal is connected; A communication network in which the wireless terminal of the receiver of the wireless LAN is connected to the mobile communication network URL information of an advertiser which can be accessed via the mobile communication network, telephone number information capable of telephone connection with the advertiser via the mobile communication network, and content capable of being received and output through a communication network to which the wireless terminal of the receiver of the wireless LAN is connected And providing the advertisement data to the user.

The third step of the advertisement providing method using a message according to the present invention may further comprise the step of storing advertisement data to be provided as a program included in a receiver's wireless terminal receiving the message in a storage medium .

The method for providing an advertisement using a message according to the present invention may further include confirming whether or not the message is receivable through at least one communication network among the mobile communication network and the wireless LAN through a program provided to the recipient's wireless terminal And the third step is a step of sending the message to a program provided to the receiver's wireless terminal when the message can be received.

The advertisement providing method using a message according to the present invention may further include the step of confirming whether the advertisement data is receivable through at least one communication network among the mobile communication network and the wireless LAN through a program provided to the recipient's wireless terminal Wherein the fourth step is to provide the advertisement data to a program provided in the wireless terminal of the receiver when the advertisement data can be received.

The present invention provides a method of providing an advertisement using a multimedia message executed by a server, the method comprising: receiving at least one piece of advertisement data to be attached or inserted in the multimedia message; and keyword information matching the advertisement data A second step of receiving a request for transmission of a multimedia message from a terminal of a sender to a terminal of a receiver, a third step of determining one or more pieces of advertisement data attached or inserted in the multimedia message, And generating link information corresponding to the inserted multimedia message, wherein the third step includes a step of, among the one or more pieces of advertisement data matched with the keyword information corresponding to the multimedia message, Ad of To the emitter wherein the crystal as an attachment or advertising data to be inserted into the multimedia message.

In the method of providing an advertisement using a multimedia message according to the present invention, the advertisement data is matched with keyword information corresponding to the multimedia message.

In the advertisement providing method using a multimedia message according to the present invention, the fourth step may further include transmitting the generated link information to the terminal of the receiver.

According to the present invention, multimedia advertisement data is included in the transmission / reception process of a multimedia message, thereby providing an effective advertisement providing method.

According to the present invention, there is an advantage that a separate web page accessing process in the advertisement data providing method using a conventional text message can be omitted.

According to the present invention, by using an identifier for preventing the advertisement message from being indiscreetly provided in the process of transmitting and receiving a multimedia message, it is possible to use the service by distinguishing objects to be provided with the advertisement.

1 is a diagram illustrating an overall configuration of an advertisement providing system for providing a message transmission / reception service including advertisement data according to an embodiment of the present invention.
2 is a diagram illustrating an information registration system for transmitting multimedia messages including advertisement data according to an embodiment of the present invention.
3 is a diagram illustrating an information registration process for transmitting a multimedia message including advertisement data according to an embodiment of the present invention.
4 is a diagram illustrating a multimedia message processing system for multimedia message transmission in which advertisement data is inserted according to an embodiment of the present invention.
5 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message including advertisement data according to an embodiment of the present invention.
6 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message including advertisement data according to another embodiment of the present invention.
7 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message to a message sender that has transmitted the advertisement data after receiving a message including advertisement data according to an embodiment of the present invention.
8 is a diagram illustrating an operation of an advertisement providing system for transmitting a message to an advertiser who has transmitted the advertisement data after receiving a message including advertisement data according to an embodiment of the present invention.
9 is a diagram illustrating an operation of an advertisement providing system for transmitting a message to a message sender that has transmitted the advertisement data after receiving a message including advertisement data according to another embodiment of the present invention.
10 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message to an advertiser who has transmitted the advertisement data after receiving a message including advertisement data according to another embodiment of the present invention.
FIG. 11 is a flowchart illustrating an operation of an advertisement providing system for a call connection with an advertiser after accessing an advertiser web page according to an embodiment of the present invention.

The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

In the present invention, when a message is sent from a sender terminal that sends a message to a target terminal (that is, a message receiver terminal) to which a message is to be received, the response message is input from the message receiver terminal, The message sender terminal is referred to as a " message sender terminal "in order to more clearly distinguish between the message sender terminal and the message receiver terminal.

1 is a diagram illustrating an overall configuration of an advertisement providing system for providing a message transmission / reception service including advertisement data according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates a method of receiving message transmission request information including at least one of multimedia message information and message receiver terminal 120 information from a terminal to which a message is to be transmitted, After inserting the advertisement data into the multimedia message information included in the message dispatch request information, the multimedia message information inserted with the advertisement data is transmitted to the message receiver terminal 120, An entire advertisement providing system for checking the advertisement data included in the received multimedia message information and sending a message to the advertiser or checking the web page for the advertisement data or connecting the advertiser with the call channel As shown in FIG. It will be apparent to those skilled in the art that various other embodiments of the present invention may be conceived with reference to and / or modified with reference to FIG. 1 to provide a message transmission / reception service including the advertisement data, The present invention includes all of the above-mentioned embodiments, and is not limited to the method shown in FIG.

For example, a person skilled in the art will be able to refer to and modify the drawing 1 to be provided in at least one or more servers integratedly separating a plurality of servers shown in FIG. 1, The present invention is not limited thereto.

Here, it is preferable that the advertisement data or the message information is multimedia contents, and the multimedia contents include at least one of video contents, text contents, sound contents, and picture contents.

1, an advertisement providing system for transmitting a message including advertisement data according to an embodiment of the present invention includes at least one sender terminal 115 or a receiver terminal 115 connected to a predetermined network means, An advertisement registration server 110 for registering the advertisement data to provide a message transmission / reception service including the advertisement data, and an advertisement registration server 110 connected to the sender terminal 115 via a predetermined network means, And inserts the advertisement data into the received multimedia message information corresponding to the message transmission request information, and then transmits the multimedia message information inserted with the advertisement data to the receiver terminal 120 A message processing server 100 for transmitting the advertisement data, Including the corresponding process such as the advertiser and traffic channel connection to service provider server 105 is characterized in that formed.

The caller terminal 115 (or the receiver terminal 120) may be a mobile communication terminal connected to a CDMA (Code Division Multiple Access) based mobile communication network (or HSDPA (High Speed Downlink Packet Access) based mobile communication network) and / It is preferable that the mobile terminal includes at least one or more mobile terminals including at least one of a portable Internet terminal connected to the IEEE 802.16x based ultra high speed wireless Internet and a wireless LAN terminal connected to the IEEE 802.11x based wireless LAN communication network .

In order to provide a message transmission service in which the advertisement data is inserted according to the present invention, the advertisement registration server 110 accesses a server on the advertisement providing system through a predetermined network means to provide advertiser information, advertiser terminal information, The advertisement registration information provided from the advertiser terminal in the server is stored in the advertisement D / B provided on the advertisement providing system by providing advertisement registration information including at least one of information, advertisement data information and deposit information .

According to an embodiment of the present invention, the advertisement registration server 110 may store the received advertisement registration information in the advertisement D / B after receiving the advertisement registration information, And is preferably provided on a server connectable to the advertisement registration server 110 through a network or the like.

The message processing server 100 accesses a server on the advertisement providing system through a predetermined network means to send a multimedia message, a message receiver terminal 120, (Or message receiver terminal 120) information included in the message dispatch request information provided from the sender terminal 115 in the server, if the message transmission request information includes at least one or more information And inserts the advertisement data corresponding to the keyword (or the context) on the message if the advertisement attachment identifier is included. Then, the multimedia message information inserted with the advertisement data is transmitted to the message receiver terminal 120, To be transmitted.

Here, the message processing server 100 includes an advertisement server for inserting advertisement data corresponding to the message sending request information, a web server for providing a web page according to a request of the receiver who has received the message, The present invention is not limited to the above embodiments, but it is to be understood that the present invention is not limited thereto.

According to the embodiment of the present invention, the message processing server 100 checks the advertisement attachment identifier included in the message transmission request information received from the sender terminal 115, inserts the advertisement data, And transmits the multimedia message information to the receiver terminal 120. [

Alternatively, the message processing server 100 may transmit the multimedia message information including the advertisement data to the receiver terminal 120, and then transmit the multimedia message information and the sender terminal 115 information from the receiver terminal 120 Upon receipt of the response message forwarding request information including at least one of the response message forwarding request information, it is preferable that the advertiser message forwarding identifier included in the response message forwarding request information is received and processed so that the multimedia message information is transmitted to the advertiser terminal.

Alternatively, when the message processing server 100 transmits the multimedia message information including the advertisement data to the receiver terminal 120 and then selects (or clicks) the callback client through the receiver terminal 120, It is preferable to provide an advertiser web page in response to the advertiser web page and to provide the advertiser call button (or icon) connection service through the provided advertiser web page.

2 is a diagram illustrating an information registration system for transmitting multimedia messages including advertisement data according to an embodiment of the present invention.

2, in order to transmit a multimedia message including the advertisement data, a predetermined advertiser terminal 230 accesses a server on a multimedia message processing system through a predetermined network means to transmit advertiser information, advertiser terminal 230 information , The keyword information, the advertisement data information, and the deposit information, the server transmits the advertisement registration information provided from the advertiser terminal 230 to the advertisement D / B (225). Those skilled in the art will be able to refer to and / or modify FIG. 2 to transmit a multimedia message including the advertisement data Can envisage various implementation methods for information registration system configuration for And, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 2.

Hereinafter, advertisement registration information including advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information provided from the advertiser terminal 230 on the information registration system shown in FIG. The component corresponding to at least one means and / or functional configuration for storing the advertisement D / B 225 is referred to as an " advertisement registration server 110 "for the sake of convenience.

Referring to FIG. 2 according to an embodiment of the present invention, an information registration system for transmitting multimedia messages including advertisement data according to the present invention comprises at least one advertiser terminal 230 connected to a predetermined network means, An advertisement D / B 225 for storing advertisement registration information including at least one of advertiser information transmitted from the advertiser terminal 230, advertiser terminal 230 information, keyword information, advertisement data information and deposit information, And an advertisement registration server 110 connected to the terminal 230 through a predetermined network means and receiving advertisement registration information transmitted through the network means and storing the advertisement registration information in the advertisement D / .

The advertiser terminal 230 may be a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol), a very high-data rate digital subscriber line (ADSL) And a wired terminal including a desktop computer and / or a notebook computer communicatively connected to the advertisement registration server 110 via a wireless communication network (or a CDMA (Code Division Multiple Access) based mobile communication network (or HSDPA A mobile communication terminal connected to a high speed downlink packet access (hereinafter referred to as " High Speed Downlink Packet Access ") mobile communication network, and / or a portable Internet terminal connected to a high speed wireless Internet based on IEEE 802.16x and / The advertiser terminal 230 includes at least one wireless terminal including at least one wireless LAN terminal, A function for outputting at least one advertisement registration interface screen provided by the high registration server 110 and for inputting and / or selecting at least one information through the advertisement registration interface screen to the advertisement registration server 110 (For example, a browser program and a communication function).

Those skilled in the art will readily be able to deduce the characteristics of the advertiser terminal 230 corresponding to at least one wired terminal and / or wireless terminal, For the sake of simplicity.

In the case where the advertiser terminal 230 is a wired terminal, the network means includes the TCP / IP based wired communication network according to an embodiment of the present invention. When the advertiser terminal 230 is a wireless terminal, Preferably, the network means includes at least one of the CDMA-based (or HSDPA-based) mobile communication network, and / or IEEE 802.16x-based high-speed wireless Internet and / or IEEE 802.11x-based wireless LAN communication network.

The advertisement D / B 225 provided on the multimedia message processing system according to the present invention includes advertisement information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information transmitted from the advertiser terminal 230 And advertisement registration information including at least one advertisement registration information is stored.

According to an embodiment of the present invention, the advertisement registration server 110 may communicate with the advertiser terminal 230 through the network to provide a web interface corresponding to the advertiser terminal 230 and the network means, And an interface unit 200 (or interface means) for connecting and managing channels. The advertisement registration server 110 is connected to the advertiser terminal 230 and a wired communication network and / or a wireless communication network And has a function of a web server communicatively connected through the Internet.

According to an embodiment of the present invention, when the advertiser terminal 230 is a wired terminal to which a communication channel is connected through a wired communication network based on TCP / IP, the interface unit 200 transmits an HTTP A hypertext markup language (HTML) -compliant document advertisement interface screen and / or a hypertext markup language (HTML) compliant document to the advertiser terminal 230 via the communication channel, And displays advertiser information, advertiser terminal information, keyword information, advertisement data information, and deposit information inputted (or selected) from the advertiser terminal 230 through the advertisement registration interface screen It is desirable to perform a function of receiving and processing advertisement registration information including at least one advertisement registration information.

According to another embodiment of the present invention, when the advertiser terminal 230 is a wireless terminal through which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 200 may communicate with the advertiser terminal 230 and the WAP (WML) and / or HTML compatible document format to the advertiser terminal 230 via the communication channel, based on an application protocol (API) and / or a mobile explorer (ME) The advertiser terminal 230, the keyword information, the advertisement data information, and the deposit information corresponding to the advertisement registration interface screen from the advertiser terminal 230, It is desirable to perform a function of receiving and processing advertisement registration information including at least one or more pieces of information.

According to another embodiment of the present invention, when the advertiser terminal 230 is a wireless terminal through which a communication channel is connected through a wireless communication network based on IEEE 802.16x, the interface unit 200 transmits the advertiser terminal 230, A predetermined communication channel is connected based on the wireless protocol corresponding to the IEEE 802.16x standard and a predetermined advertisement registration interface screen and / or information providing screen is transmitted to the advertiser terminal 230 through the communication channel and is output And advertisement registration information including at least one of advertiser information corresponding to the advertisement registration interface screen, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information from the advertiser terminal 230 And / or the advertiser terminal 230 is capable of communicating over an IEEE 802.11x based wireless communication network. The interface unit 200 connects a predetermined communication channel to the advertiser terminal 230 based on a wireless protocol corresponding to the IEEE 802.11x standard and transmits the communication channel to the advertiser terminal 230 through the communication channel, The advertiser terminal 230 transmits a predetermined advertisement registration interface screen and / or information providing screen to the advertiser terminal 230, and performs a function of receiving predetermined advertisement registration information corresponding to the advertisement registration interface screen from the advertiser terminal 230 .

2, when the advertiser terminal 230 is connected to the advertisement registration server 110 through the interface unit 200, the advertisement registration server 110 transmits the advertisement registration request to the advertisement registration server 110, (Or selecting) advertisement registration information including at least one of advertiser information, advertiser terminal 230 information, keyword information, advertisement data information and deposit information in the advertiser terminal 230, (Or interface providing means) that provides (or extracts) a registration interface screen and provides the advertisement interface screen to the advertiser terminal 230 in cooperation with the interface unit 200 (Or information receiving means) for receiving advertisement registration information to be transmitted (or selected) to the advertisement D / B 225, and for storing the received advertisement registration information in the advertisement D / B 225 (Or an information storage unit), and is provided with a deposit confirmation unit 215 for checking whether the amount corresponding to the deposit information included in the received advertisement registration information is deposited And a deposit confirmation means).

The interface providing unit 205 may be configured such that when the predetermined advertiser terminal 230 accesses the advertisement registration server 110 through the interface unit 200, (Or selecting) advertisement registration information including at least one of advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information corresponding to the browser program provided in the terminal 230 The advertisement registration server 110 generates a predetermined advertisement registration interface screen that can be transmitted to the advertisement registration server 110 through the network means and / or extracts the advertisement registration screen from a predetermined database (not shown) And provides the generated advertisement registration interface screen to the advertiser terminal 230 through the network means.

Then, the advertiser terminal 230 inputs advertisement registration information including at least one advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information based on the advertisement registration interface screen When the advertisement registration information is inputted (or selected), the advertiser terminal 230 transmits the input (or selected) advertisement registration information to the advertisement registration server 110 through the network, Lt; / RTI >

The advertiser terminal 230 may receive the advertisement information, the advertiser terminal 230 information, and the advertiser information 230 through at least one form form included in the advertisement registration interface screen, if the advertiser terminal 230 has a general knowledge in the technical field of the present invention. (Or selecting) advertisement registration information including at least one of keyword information, keyword information, advertisement data information, and deposit information, and an advertisement registration information inputting (or selecting) through the communication protocol provided by the network means, To the advertisement registration server 110, and thus a detailed description thereof will be omitted for the sake of convenience.

The information receiving unit 210 receives advertisement registration information including at least one advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information from the advertiser terminal 230 through the advertisement registration interface screen And the advertisement registration information is received in conjunction with the interface unit 200 when the information is inputted (or selected) and transmitted through the network unit. The advertisement registration information is transmitted to the information storage unit 220 ).

The advertiser information includes at least one of personal information (e.g., an advertiser's name, a resident registration number, a telephone number, an address, a business address, etc.) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the multimedia message transmission service including the advertisement data. (For example, member ID information given by joining as a member of the advertisement registration server 110 to use the multimedia message transmission service including the advertisement data, etc.) ).

When the multimedia message transmission service including the advertisement data includes a service for a plurality of customers and one of the plurality of customers requests a message transmission or a call to the advertiser, And a mobile phone number or a telephone number of an advertiser for providing an advertisement weekly message or a communication service with the customers.

For example, when a customer who receives a message including advertisement data desires to send a message to an advertiser, the advertiser terminal 230 information in which the message is to be received preferably includes the mobile phone number of the advertiser.

In addition, when a customer who receives a message including advertisement data requests a call to the advertiser, the information of the advertiser terminal 230 to which the call is to be connected may include the mobile phone number of the advertiser or a telephone number.

Preferably, the keyword information includes at least one word (or syllable) corresponding to the message information received from the sender for providing the advertisement data when the advertisement data is provided through the multimedia message processing system, (Or syllable) purchased by an advertiser requesting advertisement data provision through a message processing system.

Preferably, the advertisement data information includes at least one multimedia content corresponding to a keyword for the multimedia message when a customer using the multimedia message transmission service including the advertisement data transmits / receives the multimedia message.

The advertisement data information may further include link-based advertisement data for linking to a web page of the advertiser.

Here, the link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

In addition, the multimedia contents may include at least one of moving pictures, still pictures (e.g., pictures, pictures, etc.), voice, and characters.

The deposit information may include amount information that the advertiser has deposited in order to pay the advertisement amount corresponding to the advertisement data provision after the advertisement data matching the keyword information is provided through the multimedia message processing system (Or advertiser) information in which the amount is deposited according to the intention of a person skilled in the art, and account information (or virtual account information) in which the money is deposited.

When the advertisement registration information is received through the information receiving unit 210, the deposit checking unit 215 identifies the deposit information included in the advertisement registration information through the predetermined communication network as the account information (or the virtual account (Or a virtual account) in connection with a financial institution server corresponding to the account information (e.g., information), and confirms whether the deposit is deposited by using the advertiser as a depositor.

According to the method of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that the keyword advertisement corresponding to the advertisement registration information is not provided.

The information storage unit 220 stores advertisement registration information including at least one of the advertiser information, the advertiser terminal 230 information, the keyword information, the advertisement data information, and the deposit information received through the information receiving unit 210, D / B 225 in order to store the data.

FIG. 3 is a diagram illustrating an information registration process for transmitting a multimedia message including advertisement data according to an embodiment of the present invention.

In more detail, FIG. 3 illustrates an advertiser terminal 230 on the information registration system shown in FIG. 2, which transmits advertiser information for transmission of a multimedia message including advertisement data to the advertisement registration server 110 via a predetermined network, The advertisement registration server 110 transmits the advertisement registration information including at least one of the advertiser terminal 230 information, the keyword information, the advertisement data information and the deposit information to the advertisement D / B 225 The present invention is not limited to the above embodiments and various changes and modifications may be made without departing from the scope of the present invention. It should be understood that the present invention includes all of the above-described methods of practicing the invention, Shall not.

Hereinafter, in FIG. 3, the advertisement registration server 110 on the information registration system shown in FIG. 2 is referred to as a "server" for the sake of convenience, and the advertiser terminal 230 on the information registration system shown in FIG. .

Referring to FIG. 3, the terminal on the information registration system shown in FIG. 2 accesses the server through the network means and connects a communication channel for transmitting a multimedia message including advertisement data (300).

According to an embodiment of the present invention, the communication channel connection process may include at least one of a process of logging in from the terminal to the server and / or a process of joining the terminal to the server. In the above process, the customer information corresponding to the terminal is extracted (or acquired).

If the terminal is connected to the server according to a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means, the terminal may include the advertisement data A detailed description thereof will be omitted for the sake of convenience.

When a communication channel for transmitting a multimedia message including advertisement data is connected between the terminal and the server as described above, the terminal transmits an advertisement registration interface screen for transmitting a multimedia message including the advertisement data to the server through the communication channel (305). In response, the server inputs (or selects) advertisement registration information including at least one of the advertiser information, the advertiser terminal information, the keyword information, the advertisement data information, and the deposit information at the terminal (Or extracts) an advertisement registration interface screen including a user interface for generating the advertisement registration interface screen (310), and transmits the generated advertisement registration interface screen to the terminal through the communication channel (315).

Then, the terminal transmits the advertiser information, the advertiser terminal 230 information, the keyword information, the advertisement data information, and the deposit information through the user interface included in the advertisement registration interface screen for the advertisement registration information input (or selection) (Or selects) advertisement registration information including at least one advertisement registration information (320).

If the terminal inputs (or selects) advertisement registration information including at least one of the advertiser information, the advertiser terminal information, the keyword information, the advertisement data information, and the deposit information (325) The server transmits the advertisement registration information to the server 330. Correspondingly, the server receives advertisement registration information through the communication channel and confirms the validity of the deposit information included in the advertisement registration information 335 ).

According to the method of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that the keyword advertisement corresponding to the advertisement registration information is not provided.

If the deposit validity is not confirmed (340), the server deactivates the advertisement for the advertisement registration information (345) until the deposit validity is confirmed.

If the validity of the deposit is confirmed (340), the server activates the keyword advertisement for the advertisement registration information (350).

Thereafter, the server stores the received advertisement registration information in the advertisement D / B 225 shown in FIG. 2 (355).

The advertiser information includes at least one of personal information (e.g., an advertiser's name, a resident registration number, a telephone number, an address, a business address, etc.) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the multimedia message transmission service including the advertisement data. (For example, member ID information given by joining as a member of the advertisement registration server 110 to use the multimedia message transmission service including the advertisement data, etc.) ).

When the multimedia message transmission service including the advertisement data includes a service for a plurality of customers and one of the plurality of customers requests a message transmission or a call to the advertiser, And a mobile phone number or a telephone number of an advertiser for providing an advertisement weekly message or a communication service with the customers.

For example, when a customer who receives a message including advertisement data desires to send a message to an advertiser, the advertiser terminal 230 information in which the message is to be received preferably includes the mobile phone number of the advertiser.

In addition, when a customer who receives a message including advertisement data requests a call to the advertiser, the information of the advertiser terminal 230 to which the call is to be connected may include the mobile phone number of the advertiser or a telephone number.

The keyword information may include at least one word (or syllable) corresponding to the message information received from the sender for providing the advertisement data when providing the advertisement data through the multimedia message processing system.

Preferably, the advertisement data information includes at least one word (or a sentence) corresponding to a keyword for the message when a customer using the multimedia message transmission service including the advertisement data transmits and receives a message.

The advertisement data information may further include link-based advertisement data for linking to a web page of the advertiser.

Here, the link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

The deposit information may include amount information that the advertiser has deposited in order to pay the advertisement amount corresponding to the advertisement data provision after the advertisement data matching the keyword information is provided through the multimedia message processing system (Or advertiser) information in which the amount is deposited according to the intention of a person skilled in the art, and account information (or virtual account information) in which the money is deposited.

4 is a diagram illustrating a multimedia message processing system for multimedia message transmission in which advertisement data is embedded according to an embodiment of the present invention.

4 illustrates a case where a predetermined sender terminal 115 accesses a server on a multimedia message processing system through a predetermined network for transmitting multimedia messages inserted with the advertisement data, The multimedia message transmission request information included in the multimedia message transmission request information provided from the sender terminal 115 in the server (or the multimedia message information included in the multimedia message transmission request information provided from the sender terminal 115) (Or the message sender terminal information) included in the multimedia message, if the advertisement-attached identifier is included, the advertisement data corresponding to the keyword (or the context) on the multimedia message is inserted and stored in the database , The light (Uniform Resource Locator) information for receiving the multimedia message information into which the data is inserted is transmitted to the receiver terminal 120, the receiver terminal 120 receiving the URL information requests the multimedia message inserted with the advertisement data The present invention relates to a multimedia message processing system for receiving multimedia messages, and more particularly, to a multimedia message processing system for receiving multimedia messages, Various embodiments of the message processing system configuration can be inferred, but the present invention includes all of the above-described embodiments, and is not limited to the method shown in FIG.

For example, those skilled in the art will be able to refer to and modify the FIG. 4 to provide at least one functional component (or functional component) shown in FIG. 4 to at least one server (E.g., a communication company server 105, an advertisement providing server, or the like), and the present invention is not limited thereto.

4, the advertisement D / B 455 or the storage medium 460 shown in FIG. 4 may be stored in the message processing server 300. [ The present invention is not limited to the above-described embodiments, and the present invention is not limited thereto.

Hereinafter, multimedia message transmission request information including at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information provided from the sender terminal 115 on the multimedia message processing system shown in FIG. 4 And a function corresponding to at least one means and / or function configuration for inserting the advertisement data and for transmitting the multimedia message information in which the advertisement data is inserted to the message receiver terminal 120, 100). "

Referring to FIG. 4 according to an embodiment of the present invention, a multimedia message processing system for multimedia message transmission in which advertisement data is inserted according to an embodiment of the present invention includes at least one sender terminal 115 connected to a predetermined network means, The multimedia message sending request information corresponding to the multimedia message sending request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message sender terminal information transmitted from the terminal 120 and the sender terminal 115, A storage medium 460 for storing advertisement data information attached to the multimedia message information included in the multimedia message forwarding request information and URL information for transmitting the multimedia message information to which the advertisement data is attached; 2 through the advertisement registration system shown in FIG. An advertisement D / B 455 for storing advertisement registration information including at least one of advertiser information, advertiser terminal information, keyword information, advertisement data information and deposit information, and an advertisement D / B 455 connected to the sender terminal 115 through a predetermined network means. A multimedia message transmission request information transmitted through the network means, inserting advertisement data into the received multimedia message information corresponding to the multimedia message forwarding request information, and transmitting the multimedia message information, And a communication server 105 for processing a call channel connection with an advertiser corresponding to the advertisement data inserted through the message processing server 100, .

The sender terminal 115 (or the receiver terminal 120) is connected to a wired communication network (e.g., ADSL (Asymmetric Digital Subscriber Line) / VDSL (Very High Data Rate Digital Subscriber Line) based on Transmission Control Protocol / Internet Protocol And / or a wired terminal including a desktop computer and / or a notebook computer communicatively connected to the message processing server 100 through a line and / or cable communication network, and / or a CDMA (Code Division Multiple Access) ), And / or a portable Internet terminal connected to a high-speed wireless Internet based on IEEE 802.16x, and / or a mobile terminal connected to an IEEE 802.11x-based mobile communication network (or HSDPA (High Speed Downlink Packet Access) And a wireless terminal including at least one wireless LAN terminal connected to a wireless LAN based on the wireless LAN. The sender terminal 115 (or the receiver terminal 120) outputs at least one message sending request interface screen provided by the message processing server 100, and inputs at least one information through the message sending request interface screen And a function configuration (for example, a browser program and a communication function) for selecting and / or transmitting the message to the message processing server 100.

Those skilled in the art will readily be able to deduce the characteristics of the caller terminal 115 (or recipient terminal 120) corresponding to at least one wired terminal and / or wireless terminal A detailed description thereof will be omitted for the sake of convenience.

If the caller terminal 115 (or the receiver terminal 120) is a wired terminal according to an embodiment of the present invention, the network means includes the TCP / IP based wired communication network, and the caller terminal 115 (Or HSDPA-based) mobile communication network, and / or IEEE 802.16x based high speed wireless Internet and / or IEEE 802.11x based And a wireless LAN communication network.

The storage medium 460 included in the multimedia message processing system according to the present invention includes at least one or more multimedia message information, message receiver terminal 120 information, and message transmitter terminal information transmitted from the sender terminal 115 In response to the multimedia message forwarding request information, the multimedia message forwarding request information, the advertisement data information attached to the multimedia message information included in the multimedia message forwarding request information, and the URL for transmitting the multimedia message information to which the advertisement data is attached And stores the information.

If the sender terminal 115 includes an advertisement-attached identifier in the multimedia message forwarding request information transmitted by the client using the multimedia message transmission / reception service through the communication company, the sender terminal 115 transmits the advertisement attachment identifier to the multimedia message forwarding request information A mobile phone number, a telephone number, e-mail information, personal information about the customer, and member information for the customer including the user.

The recipient terminal 120 information includes a mobile phone number, a telephone number, a telephone number, a telephone number, and the like for a customer to receive multimedia message information included in the multimedia message forwarding request information received from the sender terminal 115 among the customers using the multimedia message transmission / Number, e-mail information, personal information about the customer, and member information.

The URL information may include URL information to the recipient terminal 120 in order to process a multimedia message transmitted from the originator terminal 115 for use of the multimedia message transmission / reception service through the communication company to the recipient terminal 120 It is preferable that the multimedia message information is received through the URL information after the first transmission and the URL information includes link information on multimedia message information to be received by the receiver terminal 120. [

The advertisement D / B 455 provided on the multimedia message processing system according to the present invention includes advertiser information, advertiser terminal information, keyword information, advertisement data information, deposit information registered through the advertisement registration system shown in FIG. And advertisement registration information including at least one advertisement registration information.

The advertiser information includes at least one of personal information (e.g., an advertiser's name, a resident registration number, a telephone number, an address, a business address, etc.) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the multimedia message transmission service including the advertisement data. (For example, member ID information given by joining a member of the advertisement registration server to use the multimedia message transmission service including the advertisement data, etc.) It is preferable to include at least one of them.

Wherein the advertiser terminal information is transmitted to a plurality of customers when a multimedia message transmission service including the advertisement data provides a service to a plurality of customers and when one of the plurality of customers requests a message transmission or a call to the advertiser, And a mobile phone number or a telephone number of an advertiser for providing an advertisement weekday message or providing a call service.

For example, when a customer who receives a message including advertisement data desires to send a message to an advertiser, the advertiser terminal information to which the message is to be received preferably includes the mobile phone number of the advertiser.

In addition, when a customer who receives a message including advertisement data requests a call to the advertiser, the advertiser terminal information to which the call is to be connected may include the mobile phone number of the advertiser or a telephone number.

Preferably, the keyword information includes at least one word (or syllable) corresponding to the multimedia message information received from the sender for providing the advertisement data when providing the advertisement data through the multimedia message processing system, (Or syllable) purchased by an advertiser requesting advertisement data provision through a multimedia message processing system.

Preferably, the advertisement data information includes at least one multimedia content corresponding to a keyword for the multimedia message when a customer using the multimedia message transmission service including the advertisement data transmits / receives the multimedia message.

The advertisement data information may further include link-based advertisement data for linking to a web page of the advertiser.

Here, the link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

In addition, the multimedia contents may include at least one of moving pictures, still pictures (e.g., pictures, pictures, etc.), voice, and characters.

The deposit information may include amount information that the advertiser has deposited in order to pay the advertisement amount corresponding to the advertisement data provision after the advertisement data matching the keyword information is provided through the multimedia message processing system (Or advertiser) information in which the amount is deposited according to the intention of a person skilled in the art, and account information (or virtual account information) in which the money is deposited.

According to an embodiment of the present invention, the message processing server 100 may communicate with the sender terminal 115 through the network means in order to provide a web interface corresponding to the sender terminal 115 and the network means, (Or interface means) for connecting and managing channels, and the message processing server 100 is connected to the caller terminal 115 and a wired communication network and / or a wireless communication network And has a function of a web server communicatively connected through the Internet.

In a case where the sender terminal 115 is a wireless terminal to which a communication channel is connected through a CDMA-based wireless communication network according to an embodiment of the present invention, when a message sending program is loaded on the wireless terminal, Transmits multimedia message transmission request information including at least one of multimedia message information, message receiver terminal 120 information, and message transmitter terminal information from the wireless terminal through the communication channel to the communication channel It is preferable to perform a function of receiving processing.

According to another embodiment of the present invention, when the caller terminal 115 is a wired terminal to which a communication channel is connected via a TCP / IP based wired communication network, (Hyper-Text Markup Language) -compliant document through a communication channel based on Hyper-Text Transfer Protocol (Hyper-Text Transfer Protocol) (Or selected) multimedia message information, message receiver terminal 120 information, and message sender terminal information input (or selected) through the message sending request interface screen from the sender terminal 115 It is desirable to perform a function of receiving and processing multimedia message forwarding request information including at least one or more multimedia message forwarding request information.

According to another embodiment of the present invention, when the caller terminal 115 is a wireless terminal to which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 400 transmits the WAP (WML) and / or an HTML-compatible document format to the caller terminal 115 through the communication channel by connecting a predetermined communication channel based on a Wireless Application Protocol (WAP) protocol and / or a Mobile Explorer And transmits the message sending request interface screen and / or the information providing screen to the caller terminal 115. The caller terminal 115 receives predetermined multimedia message information corresponding to the message sending request interface screen, message receiver terminal 120 information, It is desirable to perform a function of receiving and processing multimedia message forwarding request information including at least one piece of information .

According to another embodiment of the present invention, when the caller terminal 115 is a wireless terminal through which a communication channel is connected through a wireless communication network based on IEEE 802.16x, A predetermined communication channel is connected based on the wireless protocol corresponding to the IEEE 802.16x standard and a predetermined message sending request interface screen and / or information providing screen is transmitted to the sender terminal 115 via the communication channel, And receives multimedia message forwarding request information including at least one of multimedia message information corresponding to the message forwarding request interface screen, message receiver terminal 120 information, and message sender terminal information from the sender terminal 115 , And / or the originator terminal 115 is capable of performing IEEE 802.11x-based When the wireless terminal is a wireless terminal through which a communication channel is connected through a wireless communication network, the interface unit 400 connects a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.11x standard with the calling terminal 115, Or the information providing screen to the sender terminal 115 via the communication channel and outputs a predetermined multimedia message corresponding to the message sending request interface screen from the sender terminal 115 It is desirable to perform the function of receiving and processing the forwarding request information.

Referring to FIG. 4, when the message sender server 115 accesses the message processing server 100 through the interface unit 400, the message processing server 100 interworks with the interface unit 400 (Or selecting) the multimedia message transmission request information including at least one of multimedia message information, message receiver terminal 120 information, and message transmitter terminal information at the sender terminal 115 and sending a predetermined message (Or interface providing means) that provides (or extracts) a request interface screen and provides the request interface screen through the message sending request interface screen in the caller terminal 115 in cooperation with the interface unit 400 (Or selects) multimedia message transmission request information, or transmits the multimedia message transmission request information to the interface unit 400 And by having the sender terminal 115, the information receiving unit 410 (or an information receiving means) for receiving a multimedia message sent from the transmission request information it is characterized in that formed.

The interface providing unit 405 may transmit a function configuration (for example, a caller ID) to the caller terminal 115 when a predetermined caller terminal 115 accesses the message processing server 100 through the interface unit 400. [ (Or selecting) multimedia message transmission request information including at least one of predetermined multimedia message information, message receiver terminal 120 information, and message transmitter terminal information in response to the multimedia message transmission request information A predetermined message transmission request interface screen that can be transmitted to the message processing server 100 through the network means and / or a predetermined database (not shown) (Or extracted) message sending request interface screen to the sender terminal 115 via the network means And that is characterized.

Then, the sender terminal 115 inputs multimedia message send request information including at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information based on the message send request interface screen If the multimedia message forwarding request information is inputted (or selected), the sender terminal 115 transmits the input (or selected) multimedia message forwarding request information through the network means to the message processing To the server (100).

The sender terminal 115 may transmit the multimedia message information, the multimedia message information, and the multimedia message information to the sender terminal 115 through the at least one form form included in the message send request interface screen, if the person skilled in the art is familiar with the present invention. (Or selecting) the multimedia message forwarding request information including at least one or more multimedia message sending request information including at least one or more multimedia message information, And transmits the request information to the message processing server 100. Therefore, detailed description thereof will be omitted for the sake of convenience.

The information receiver 410 receives a multimedia message transmission request message including at least one of multimedia message information, message receiver terminal 120 information, and message transmitter terminal information on the message sending request interface screen from the sender terminal 115 The multimedia message transmission request information is received by interfacing with the interface unit 400 when information is input (or selected) and transmitted through the network unit.

Alternatively, the information receiver 410 may receive a browser program or a program for inputting message transmission request information (for example, a short message transmission program) provided in the caller terminal 115, The multimedia message forwarding request information including at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information corresponding to the multimedia message transmission request message is input to the interface unit 400, And receives the multimedia message forwarding request information in cooperation with the multimedia message forwarding request information.

The multimedia message information may be a message composed of words or the like generated by at least one combination of at least one character, number, or code input through the caller terminal 115, And may further include an identifier.

The message receiver terminal 120 information may include at least one of a mobile phone number, terminal unique information, and the like for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may further include the advertisement-attached identifier.

Referring to FIG. 4, the message processing server 100 transmits a multimedia message transmission request including at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information received through the information receiver 410 An information confirmation unit 415 (or information confirmation means) for confirming the advertisement-attached identifier included in the multimedia message forwarding request information in response to the information, and if the advertisement-attached identifier is included, (Or context) information confirmed through the keyword verification unit 420, a keyword verification unit 420 (or a keyword verification unit) for confirming keyword (or context) information on the multimedia message information included in the information, An advertisement confirmation unit 425 (or an advertisement management unit 425) for confirming advertisement data to be included in the multimedia message information, An advertisement insertion processing unit 430 (or an advertisement insertion processing unit) for inserting the confirmed advertisement data into the multimedia message information included in the multimedia message forwarding request information, In order for the message information to be provided to the receiver terminal 120, the multimedia message sending request information, the advertisement data information included in the multimedia message sending request information, and the multimedia message sending request information including the advertisement data And an information storage unit 435 (or information storage means) for linking and storing the URL information.

In response to the multimedia message transmission request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message transmitter terminal information received through the information receiver 410, The advertisement attachment identifier contained in the message receiver terminal 120 information (or the message transmitter terminal information) is confirmed, or the advertisement attachment identifier included in the multimedia message information is confirmed.

According to the embodiment of the present invention, the confirmation of the advertisement-attached identifier included in the multimedia message forwarding request information may include checking the presence or absence of an identifier other than the contact information in the message receiver terminal 120 information included in the multimedia message forwarding request information, It is preferable to check whether the identifier is an advertisement-attached identifier.

For example, when the message receiving terminal information received from the sender terminal 115 is '01012345678 * 123', the message receiving terminal information read from the sender terminal 115 is '01012345678' , It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement-attached identifier.

Alternatively, when the message receiving terminal information received from the sender terminal 115 is' * 12301012345678 ', the actual message receiving terminal information is'01012345678', the message receiving terminal information read from the sender terminal 115 is' It is desirable to read that the identifier information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement-attached identifier.

According to another embodiment of the present invention, the advertisement-attached identifier check included in the multimedia message forwarding request information may include checking whether an identifier other than a message is included in the multimedia message information included in the multimedia message forwarding request information, It is preferable to confirm whether or not it is an attachment identifier.

For example, when the multimedia message information received from the sender terminal 115 is' call request * 123 ', the result of reading the multimedia message information received from the sender terminal 115 is that the actual multimedia message information is' It is preferable that the information is read as '* 123', and it is preferable to confirm that the read identifier information '123' is an advertisement-attached identifier.

Alternatively, when the multimedia message information received from the sender terminal 115 is' * 123 call request ', the result of reading the multimedia message information received from the sender terminal 115 is that the actual multimedia message information is' It is desirable to read that the identifier information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement-attached identifier.

In response to the multimedia message transmission request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message transmitter terminal information received from the sender terminal 115, And the keyword information corresponding to the message information is confirmed.

According to an embodiment of the present invention, it is preferable that the keyword information confirmation included in the multimedia message forwarding request information identifies a word (or a context) repeatedly used on the multimedia message information included in the multimedia message forwarding request information .

According to another embodiment of the present invention, the keyword information confirmation included in the multimedia message forwarding request information may include a keyword (or a context) used on the multimedia message information included in the multimedia message forwarding request information, It is preferable to check whether the matching word (or the context) is matched with the keyword information stored in the matching unit 455. If there is a matched word (or context), it is preferable that the matched word (or the context) is confirmed with the keyword information.

Here, it is preferable to select any one of the plurality of words (or contexts) when a plurality of matching words (or contexts) are confirmed as a result of the checking, and it is preferable to select one of the plurality of words It is preferable to follow the rules defined by the organization operating the message processing server 100.

According to still another embodiment of the present invention, the keyword information verification corresponding to the multimedia message forwarding request information may include: receiving multimedia message information included in the multimedia message forwarding request information, It is preferable to confirm keyword (or context) information for providing a customized advertisement for the receiver to receive the information.

When the keyword information for the multimedia message information is confirmed through the keyword checking unit 420 in response to the multimedia message information included in the multimedia message forwarding request information received from the sender terminal 115, 425) is characterized by confirming the advertisement data information corresponding to the confirmed keyword information.

According to the embodiment of the present invention, it is preferable that the advertisement data to be included in the received multimedia message information confirms the advertisement data for the identified keyword (or context) information, and the advertisement data is included in the multimedia message It is desirable to confirm that it is possible capacity.

For example, if the capacity limit of the multimedia message is 1 MB and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

The mobile terminal checks the advertisement attachment identifier corresponding to the multimedia message transmission request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message transmitter terminal information received from the sender terminal 115, The advertisement insertion processing unit 430 inserting the advertisement data information into the multimedia message information when the advertisement data information corresponding to the keyword information is confirmed after confirming the keyword information corresponding to the keyword information corresponding to the keyword, The advertisement-attached identifier included in the information may be deleted.

When the advertisement data information is inserted into the multimedia message information through the advertisement insertion processing unit 430, the information storage unit 435 stores the multimedia message information including the advertisement data information in the storage medium 460 .

According to an embodiment of the present invention, the storage of the multimedia message information into which the advertisement data information is inserted includes information on the sender terminal 115 that transmitted the multimedia message information, information on the recipient terminal 120 on which the multimedia message information is to be received, If the multimedia message information is transmitted through the recipient terminal 120, the recipient terminal 120 may associate at least one URL information for receiving the multimedia message information with the advertisement data information, It is preferable to store it in the medium 460.

Referring to FIG. 4, the message processing server 100 determines whether the status of the recipient terminal 120 is capable of receiving multimedia message information stored in the storage medium 460 (or receiving URL information corresponding to the multimedia message information) The terminal status confirmation unit 440 (or the terminal status confirmation means) for confirming the URL information provided to the recipient terminal 120 by the recipient terminal 120, (Or information receiving means) 410 for receiving the multimedia message transmission request information, and if the multimedia message information can be received, the URL information corresponding to the multimedia message information stored in the storage medium 460 Or in response to the multimedia message transmission request information received through the information receiving unit 410, And a message transmission processing unit 445 (or message transmission processing means) for transmitting the multimedia message information stored in the medium 460.

The terminal status verifying unit 440 checks the communication channel connection status of the message receiver terminal 120 to transmit the message to the message receiver terminal 120 through the message transmission processing unit 445 460) whether or not the multimedia message information can be received or whether the URL information corresponding to the multimedia message information can be received).

According to an embodiment of the present invention, the UE status verifying unit 440 may include a multimedia message including at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information received from the sender terminal 115 In response to the dispatch request information, it is preferable that the message receiver terminal 120 included in the multimedia message dispatch request information confirms whether the message reception is possible. In order to check whether the message receiver terminal can receive a message, It is preferable to confirm it in connection with the communication company server 105. [

When the multimedia message transmission request information including at least one of the multimedia message information, the message receiver terminal 120 information and the message transmitter terminal information is stored in the storage medium 460 through the terminal status confirmation unit 440 The message transmission processing unit 445 may transmit the multimedia message information to the receiver terminal 120 in order to transmit the multimedia message information to the receiver terminal 120. [ And transmits the URL information corresponding to the message information to the message receiver terminal 120. It is preferable to transmit the URL information in conjunction with the communication company server 105 for the message transmission processing.

When the multimedia message transmission request information is received through the URL information provided to the recipient terminal 120, the message transmission processing unit 445 transmits the multimedia message information (or advertisement data) stored in the storage medium 460 To be transmitted to the recipient terminal 120. [0031] The receiver terminal 120 receives the multimedia message information (i.e.

According to the embodiment of the present invention, the URL information transmission is performed by receiving the multimedia message information (or the multimedia message information in which the advertisement data is inserted) stored in the storage medium 460 via the URL information at the receiver terminal 120 Link information.

Also, the receiver terminal 120 requests the multimedia message information (or the multimedia message information in which the advertisement data is inserted) to the message processing server 100 through the URL information, and the multimedia message information Inserted multimedia message information) from the message processing server 100 and stores the received multimedia message information in the memory of the receiver terminal 120. [

Referring to FIG. 4, the message processing server 100 includes at least one or more pieces of multimedia message information, message receiver terminal 120 information, and message transmitter terminal information received from the sender terminal 115 at the receiver terminal 120 When the advertisement data corresponding to the advertisement-attached identifier is included in the multimedia message information and transmitted, the recipient terminal 120 transmits the received advertisement data When the response message corresponding to the outputted multimedia message information is input (or selected), the multimedia message information and the message sender terminal 115 information are received from the receiver terminal 120 A response multimedia message sending request containing at least one (Or information receiving means) for receiving the response multimedia message transmission request information received through the information receiving unit 410, and an information receiving unit 410 A message transmission processing unit 445 for processing the received multimedia message information to be transmitted to the advertiser terminal if the type of the identifier is an advertiser message transmission identifier And a message transmission processing means).

The multimedia message transmission request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message sender terminal information received from the sender terminal 115 in the receiver terminal 120, If the advertisement data corresponding to the advertisement-attached identifier is transmitted in the multimedia message information, the recipient terminal 120 receives and outputs the multimedia message information including the received advertisement data, When the response message corresponding to the multimedia message information is input (or selected), the information receiver 410 receives multimedia message information and message sender terminal 115 information from the receiver terminal 120, It is characterized by receiving message forwarding request information .

According to the embodiment of the present invention, it is preferable that the reception of the response multimedia message transmission request information uses the receiver terminal 120 that has received the message from the sender terminal 115 as it is, In the case of using either one, it is preferable to process the message as a new sender, and in the case of a new sender, it is preferable to process the message so that the message can not be sent to the advertiser.

Preferably, the multimedia message information is a message composed of words or the like generated by at least one or more combinations of at least one character, number, or code input through the recipient terminal 120, Identifier or an advertiser message transmission identifier.

The message receiver terminal 120 information may include at least one of a mobile phone number, terminal unique information, and the like for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may include at least one of the advertisement-attached identifier or the advertiser message transmission identifier.

The information verifying unit 415 receives at least one of the multimedia message information and the message sender terminal 115 information received through the information receiver 410 from the receiver terminal 120 that has received the multimedia message information including the advertisement data, The multimedia message information or the identifier information included in the message sender terminal 115 information in response to the response multimedia message send request information including the above.

Here, if the identifier information is an advertisement-attached identifier, it is preferable to process it according to the description of the information confirmation unit 415 described above.

According to an embodiment of the present invention, when the identifier information is an advertiser message transmission identifier, a response multimedia message transmission request including at least one of multimedia message information received from the receiver terminal 120 and information of the message sender terminal 115 It is preferable that the multimedia message information included in the response multimedia message forwarding request information is transmitted to the advertiser terminal in association with the message transmission processing unit 445 in response to the information.

In response to the response multimedia message transmission request information including at least one of the multimedia message information received through the information receiving unit 410 and the message sender terminal 115 information, When the identifier included in the response multimedia message forwarding request information is identified by the advertiser message transmission identifier, the message transmission processing unit 445 determines whether the type of the identifier is the advertiser message transmission identifier, To be transmitted.

4, the message processing server 100 transmits multimedia message information including advertisement data to the recipient terminal 120 in the recipient terminal 120, and then transmits the multimedia message information to the recipient terminal 120 at any time An information receiving unit 410 (or information receiving means) for receiving the web page request information when requesting a web page corresponding to the callback URL using a callback URL corresponding to the advertisement message, (Or interface providing means) for generating (or extracting) a web page corresponding to the received web page request information and providing the generated web page to the receiver terminal 120 do.

The information receiver 410 receives the web page corresponding to the provided advertisement data through the callback URL provided by the message processing server 100. The information receiver 410 receives the web page corresponding to the advertisement data from the message processing server 100 Requesting the web page corresponding to the provided advertisement data through the provided callback URL, and receiving the web page request information.

After receiving the web page request information from the recipient terminal 120 through the information receiving unit 410, the interface providing unit 405 generates a web page corresponding to the received web page request information, And provides the generated web page through the interface unit 400.

Preferably, the web page information includes a plurality of pieces of information corresponding to the provided advertisement data, and the web page information includes an advertiser's web page in which the advertisement data is registered according to the intention and purpose of the advertiser.

In addition, the web page information may include a user interface including an advertiser call button (or icon) for making a call connection with an advertiser who registers the advertisement data.

Referring to FIG. 4, the message processing server 100 selects the advertiser call button (or icon) through a user interface including an advertiser call button (or an icon) provided on a web page corresponding to the provided advertisement data (Or information receiving means) for receiving advertiser call connection request information corresponding to the advertiser's call button (or icon) selection (or clicking) from the receiver terminal 120 when the advertiser terminal (or clicks) And a call connection processing unit 450 (or call connection processing means) for processing a call channel between the recipient terminal 120 and the advertiser terminal in response to the advertiser call connection request information.

When the web page corresponding to the advertisement data is provided in correspondence with the multimedia message information including the advertisement data transmitted from the sender terminal 115, the information receiving unit 410 receives the web page corresponding to the provided advertisement data And an information receiving unit 410 for receiving the advertiser call connection request information from the receiver terminal 120 by selecting (or clicking) the advertiser call button (or icon) provided in the predetermined area.

In addition, the information receiver 410 may receive an advertiser call button (or an icon) of the user key by using a user key provided on the receiver terminal 120, in addition to the advertiser call button (or icon) (Or click) a button.

In response to the advertiser call connection request information received through the information receiving unit 410, the call connection processing unit 450 confirms the advertiser terminal information corresponding to the advertisement data transmitted to the receiver terminal 120, So that a communication channel between the advertiser terminal and the receiver terminal 120 is connected.

According to an embodiment of the present invention, it is preferable that a call channel connection between the advertiser terminal and the receiver terminal 120 connects the call channel to the receiver terminal 120 by dialing from the receiver terminal 120 to the advertiser terminal, For connection, the message processing server 100 preferably performs processing in connection with the communication company server 105.

5 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message with advertisement data inserted according to an embodiment of the present invention.

5, a predetermined caller terminal 115 is connected to a server on the advertisement providing system through a predetermined network means to transmit a message in which the advertisement data is inserted, and transmits multimedia message information, message receiver terminal 120 information The server confirms the advertisement attachment identifier included in the message receiver terminal 120 information included in the message transmission request information provided from the sender terminal 115 at the server, If the advertisement-attached identifier is included in the message receiver terminal 120 information, advertisement data corresponding to a keyword (or a context) on the message is inserted, and the multimedia message information inserted with the advertisement data is transmitted to the message receiver terminal 120, which is an example of an operation procedure of an advertisement providing system, Those skilled in the art will be able to refer to and modify various aspects of the configuration of the advertisement providing system for transmitting the message with the advertisement data inserted therein, The invention encompasses all of the above-envisioned methods of implementation and is not limited to the method of implementation shown in FIG.

Hereinafter, in FIG. 5, the advertisement providing server shown in FIG. 4 is referred to as a "server" for the sake of convenience.

Referring to FIG. 5 according to an embodiment of the present invention, the sender terminal 115 shown in FIG. 4 includes at least one or more multimedia message information, message receiver terminal 120 information, When the message sending request information is transmitted (500), the server receives the message sending request information (505).

The multimedia message information may be a message composed of at least one character or a combination of at least one of a number or a code input through the caller terminal 115.

The message receiver terminal 120 information may include at least one of a mobile phone number, terminal unique information, and the like for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may further include the advertisement-attached identifier.

Then, the server confirms the advertisement-attached identifier information on the message receiver terminal 120 information in response to the message transmission request information including at least one of the received multimedia message information and the message receiver terminal 120 information 510).

According to the embodiment of the present invention, the confirmation of the advertisement-attached identifier included in the message dispatch request information may include checking the presence or absence of an identifier other than the contact information in the message receiver terminal 120 information included in the message dispatch request information, Is an advertisement-attached identifier.

For example, when the message receiving terminal information received from the sender terminal 115 is '01012345678 * 123', the message receiving terminal information read from the sender terminal 115 is '01012345678' , It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement-attached identifier.

Alternatively, when the message receiving terminal information received from the sender terminal 115 is' * 12301012345678 ', the actual message receiving terminal information is'01012345678', the message receiving terminal information read from the sender terminal 115 is' It is desirable to read that the identifier information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement-attached identifier.

If there is an advertisement-attached identifier (515), the server responds to the message transmission request information including at least one of the received multimedia message information and the message receiver terminal 120 information, Keyword (or context) information is confirmed (520).

According to the embodiment of the present invention, the keyword information confirmation included in the message forwarding request information preferably identifies the repeated words (or context) on the multimedia message information included in the message forwarding request information.

According to another embodiment of the present invention, the keyword information confirmation included in the message forwarding request information may include a keyword (or a context) used on the multimedia message information included in the message forwarding request information, It is preferable to check whether the matched word (or the context) matches with the keyword information stored in the keyword information (or the context).

Here, it is preferable to select any one of the plurality of words (or contexts) when a plurality of matching words (or contexts) are confirmed as a result of the checking, and it is preferable to select one of the plurality of words Is preferably in accordance with a rule determined by an agency operating the advertisement providing server.

According to another embodiment of the present invention, the keyword information confirmation corresponding to the message forwarding request information may include: receiving the multimedia message information included in the message forwarding request information, It is preferable to confirm keyword (or context) information for providing a customized advertisement for a recipient to be received.

If the keyword (or context) information is confirmed (525), the server confirms the advertisement data corresponding to the keyword (or context) information (530).

According to the embodiment of the present invention, it is preferable that the advertisement data to be included in the received multimedia message information confirms the advertisement data for the identified keyword (or context) information, and the advertisement data is included in the multimedia message It is desirable to confirm that it is possible capacity.

For example, if the capacity limit of the multimedia message is 1 MB and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the confirmed keyword (or context) information is confirmed (535), the server inserts the confirmed advertisement data into the multimedia message information included in the received message transmission request information (540 ), Stores the multimedia message information in which the advertisement data information is inserted in the storage medium 460 shown in FIG. 4 (545), and then transmits the URL information corresponding to the multimedia message information to the message receiver terminal 120 (550).

According to an embodiment of the present invention, the storage of the multimedia message information into which the advertisement data information is inserted includes information on the sender terminal 115 that transmitted the multimedia message information, information on the recipient terminal 120 on which the multimedia message information is to be received, If the multimedia message information is transmitted through the recipient terminal 120, the recipient terminal 120 may associate at least one URL information for receiving the multimedia message information with the advertisement data information, It is preferable to store it in the medium 460.

6 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message with advertisement data inserted according to another embodiment of the present invention.

6, a predetermined sender terminal 115 is connected to a server on the advertisement providing system through predetermined network means for transmitting a message in which the advertisement data is inserted, and transmits multimedia message information, message receiver terminal 120 information The server confirms the advertisement attachment identifier included in the message receiver terminal 120 information included in the message transmission request information provided from the sender terminal 115 at the server, If the multimedia message information includes an advertisement-attached identifier, inserts advertisement data corresponding to a keyword (or a context) on the message, and transmits the multimedia message information including the advertisement data to the message receiver terminal 120 The present invention relates to an operation procedure of an advertisement providing system, Those skilled in the art will be able to refer to and modify various aspects of the configuration of an advertisement providing system for message transmission with the advertisement data inserted therein, Includes all of the above-mentioned embodiments to be inferred, and is not limited to the method shown in FIG. 6 only.

Hereinafter, in FIG. 6, the advertisement providing server shown in FIG. 4 is referred to as a "server" for the sake of convenience.

Referring to FIG. 6 according to an embodiment of the present invention, the caller terminal 115 shown in FIG. 4 includes at least one or more multimedia message information, message receiver terminal 120 information, When the message sending request information is transmitted (600), the server receives the message sending request information (605).

The multimedia message information may be a message composed of at least one character or a combination of at least one of a number or a code input through the caller terminal 115.

The message receiver terminal 120 information may include at least one of a mobile phone number, terminal unique information, and the like for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may further include the advertisement-attached identifier.

Then, the server confirms the advertisement-attached identifier information on the multimedia message information in response to the message transmission request information including at least one of the received multimedia message information and the message receiver terminal 120 information (610).

According to another embodiment of the present invention, the advertisement-attached identifier check included in the message forwarding request information may include checking whether there is an identifier other than a message in the multimedia message information included in the message forwarding request information, .

For example, when the multimedia message information received from the sender terminal 115 is' call request * 123 ', the result of reading the multimedia message information received from the sender terminal 115 is that the actual multimedia message information is' It is preferable that the information is read as '* 123', and it is preferable to confirm that the read identifier information '123' is an advertisement-attached identifier.

Alternatively, when the multimedia message information received from the sender terminal 115 is' * 123 call request ', the result of reading the multimedia message information received from the sender terminal 115 is that the actual multimedia message information is' It is desirable to read that the identifier information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement-attached identifier.

If there is an advertisement-attached identifier (615), the server responds to the message transmission request information including at least one of the received multimedia message information and the message receiver terminal 120 information, The keyword (or context) information is confirmed (620).

According to the embodiment of the present invention, the keyword information confirmation included in the message forwarding request information preferably identifies the repeated words (or context) on the multimedia message information included in the message forwarding request information.

According to another embodiment of the present invention, the keyword information confirmation included in the message forwarding request information may include a keyword (or a context) used on the multimedia message information included in the message forwarding request information, It is preferable to check whether the matched word (or the context) matches with the keyword information stored in the keyword information (or the context).

Here, it is preferable to select any one of the plurality of words (or contexts) when a plurality of matching words (or contexts) are confirmed as a result of the checking, and it is preferable to select one of the plurality of words Is preferably in accordance with a rule determined by an agency operating the advertisement providing server.

According to another embodiment of the present invention, the keyword information confirmation corresponding to the message forwarding request information may include: receiving the multimedia message information included in the message forwarding request information, It is preferable to confirm keyword (or context) information for providing a customized advertisement for a recipient to be received.

If the keyword (or context) information is confirmed (625), the server confirms the advertisement data corresponding to the keyword (or context) information (630).

According to the embodiment of the present invention, it is preferable that the advertisement data to be included in the received multimedia message information confirms the advertisement data for the identified keyword (or context) information, and the advertisement data is included in the multimedia message It is desirable to confirm that it is possible capacity.

For example, if the capacity limit of the multimedia message is 1 MB and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the confirmed keyword (or context) information is confirmed (635), the server inserts the confirmed advertisement data into the multimedia message information included in the received message transmission request information (640 ), Stores the multimedia message information in which the advertisement data information is inserted in the storage medium 460 shown in FIG. 4 (645), and then transmits the URL information corresponding to the multimedia message information to the message receiver terminal 120 (650).

According to an embodiment of the present invention, the storage of the multimedia message information into which the advertisement data information is inserted includes information on the sender terminal 115 that transmitted the multimedia message information, information on the recipient terminal 120 on which the multimedia message information is to be received, If the multimedia message information is transmitted through the recipient terminal 120, the recipient terminal 120 may associate at least one URL information for receiving the multimedia message information with the advertisement data information, It is preferable to store it in the medium 460.

7 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message to a message sender that has transmitted the advertisement data after receiving a message including advertisement data according to an embodiment of the present invention.

In more detail, FIG. 7 is a flowchart illustrating a method of transmitting a message to a message sender of the present invention, after receiving a message including the advertisement data, The server sends the message sending request information including at least one of the message information and the message receiver terminal 120 information to the server on the server 100. The server transmits the message sending request information included in the message sending request information provided from the sender terminal 115, If the advertisement-attached identifier is included, inserts the advertisement data corresponding to the keyword (or the context) on the message, and inserts the advertisement information into the message information To the message receiver terminal (120) Those skilled in the art will be able to refer to and / or modify the FIG. 7 to receive a message having the advertisement data inserted therein, and then transmit the advertisement data to the message sender It is to be understood that the present invention is not limited only to the method shown in FIG.

Hereinafter, in FIG. 7, the advertisement providing server shown in FIG. 4 is referred to as a "server" for the sake of convenience.

Referring to FIG. 7 according to an embodiment of the present invention, the server transmits (700) message information including advertisement data to the recipient terminal 120 shown in FIG. 4, 120 transmits response message forwarding request information including message information and sender terminal 115 information to the server (705).

Then, the server confirms the advertisement-attached identifier information on the sender terminal 115 information included in the received response message forwarding request information (710).

According to the embodiment of the present invention, the confirmation of the advertisement-attached identifier included in the message dispatch request information may include checking the presence or absence of an identifier other than the contact information in the message receiver terminal 120 information included in the message dispatch request information, Is an advertisement-attached identifier.

For example, when the message receiving terminal information received from the sender terminal 115 is '01012345678 * 123', the message receiving terminal information read from the sender terminal 115 is '01012345678' , It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement-attached identifier.

Alternatively, when the message receiving terminal information received from the sender terminal 115 is' * 12301012345678 ', the actual message receiving terminal information is'01012345678', the message receiving terminal information read from the sender terminal 115 is' It is desirable to read that the identifier information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement-attached identifier.

If the advertisement-attached identifier is confirmed (715), the server checks keyword (or context) information of the message information included in the received response message forwarding request information (720).

According to the embodiment of the present invention, it is preferable that the keyword information confirmation included in the message forwarding request information identifies the repeated words (or context) on the message information included in the message forwarding request information.

According to another embodiment of the present invention, the keyword information verification included in the message forwarding request information may include a keyword (or a context) used on the message information included in the message forwarding request information, It is preferable to check whether the matching word (or the context) is matched with the keyword information stored in the keyword information (or the context).

Here, it is preferable to select any one of the plurality of words (or contexts) when a plurality of matching words (or contexts) are confirmed as a result of the checking, and it is preferable to select one of the plurality of words Is preferably in accordance with a rule determined by an agency operating the advertisement providing server.

According to another embodiment of the present invention, the keyword information confirmation corresponding to the message forwarding request information includes receiving the message information based on the personal information of the recipient to receive the message information included in the message forwarding request information It is preferable to confirm keyword (or context) information for providing a customized advertisement for the receiver.

If the keyword (or context) information is confirmed (725), the server confirms the advertisement data corresponding to the confirmed keyword (or context) information (730).

According to the embodiment of the present invention, it is preferable that the advertisement data to be included in the received multimedia message information confirms the advertisement data for the identified keyword (or context) information, and the advertisement data is included in the multimedia message It is desirable to confirm that it is possible capacity.

For example, if the capacity limit of the multimedia message is 1 MB and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the confirmed keyword (or context) information is confirmed (735), the server inserts the confirmed advertisement data into the multimedia message information included in the received message transmission request information (740 ), Stores the multimedia message information in which the advertisement data information is inserted in the storage medium 460 shown in FIG. 4 (745), and then transmits the URL information corresponding to the multimedia message information to the message sender terminal 115 (750).

According to an embodiment of the present invention, the storage of the multimedia message information into which the advertisement data information is inserted includes information on the recipient terminal 120 that transmitted the multimedia message information, information on the sender terminal 115 on which the multimedia message information is to be received, , When the multimedia message information is transmitted through the caller terminal (115), the sender terminal (115) processes at least one URL information for receiving the inserted multimedia message information, It is preferable to store it in the medium 460.

FIG. 8 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message to an advertiser who has transmitted the advertisement data after receiving a message including advertisement data according to an embodiment of the present invention.

8, after receiving a message in which the advertisement data is inserted, a predetermined sender terminal 115 for sending a message to an advertiser who has transmitted the advertisement data, When the server provides message transmission request information including at least one of multimedia multimedia message information and message receiver terminal 120 information, the server transmits a message included in the message transmission request information provided from the sender terminal 115 If the advertisement-attached identifier is included, inserts the advertisement data corresponding to the keyword (or the context) on the message, and then inserts the advertisement-attached identifier into the multimedia multimedia And transmits the message information to the message receiver terminal 120 As shown in FIG. 8, if the advertisement data is received, the advertisement data is transmitted to the user who has the knowledge of the present invention. It should be understood that the present invention is not limited to the method shown in FIG. 8, but includes all of the above-described embodiments of the present invention.

Hereinafter, in FIG. 8, the advertisement providing server shown in FIG. 4 is referred to as a "server" for the sake of convenience.

Referring to FIG. 8 according to an embodiment of the present invention, the server transmits (800) multimedia multimedia message information including advertisement data to the receiver terminal 120 shown in FIG. 4 (800) The terminal 120 receives response message forwarding request information including multimedia message information and sender terminal 115 information, and transmits the response message forwarding request information to the server (805).

Thereafter, the server checks 810 the advertiser message transmission identifier information on the sender terminal 115 information included in the received response message dispatch request information.

According to the embodiment of the present invention, when the identifier information is the advertiser message transmission identifier, response message transmission request information including at least one or more multimedia message information received from the receiver terminal 120, information of the message sender terminal 115 It is preferable that the multimedia message information included in the response message forwarding request information is transmitted to the advertiser terminal in association with the message transmission processing unit 445. [

If the advertiser message transmission identifier information is confirmed (815), the server confirms the advertiser terminal information in which the advertisement data provided to the receiver terminal 120 is registered (820).

If the advertiser terminal information is confirmed (825), the server transmits the multimedia message information included in the received response message forwarding request information to the identified advertiser terminal (830).

Here, when transmitting the multimedia message information to the advertiser terminal, a separate server for protecting the information of the receiver terminal 120 requesting the message transmission (for example, changing the receiver's telephone number to a receiver identification number) is provided It is possible.

In addition, the multimedia message information transmitted to the advertiser terminal may be a commonly used short message (i.e., SMS), and thus the present invention is not limited thereto.

9 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message to a message sender that has transmitted the advertisement data after receiving a message including advertisement data according to another embodiment of the present invention.

9 is a flowchart illustrating a method of transmitting an advertisement data to a sender terminal 115 through a predetermined network means in order to transmit a message to a message sender that has transmitted the advertisement data, The server sends the message transmission request information including at least one of the message information and the message receiver terminal 120 information to the server on the message sending terminal 115, And inserts the advertisement data corresponding to the keyword (or the context) on the message if the advertisement attachment identifier is included, and then transmits the advertisement information inserted in the advertisement data to the message receiver terminal 120, which is an embodiment of the present invention. [0060] If a person skilled in the art is familiar with the present invention, an advertisement providing system for transmitting a message to a message sender that has transmitted the advertisement data after receiving the message in which the advertisement data is inserted, It should be understood that the present invention is not limited to the embodiments shown in the drawings.

Hereinafter, in FIG. 9, the advertisement providing server shown in FIG. 4 is referred to as a "server" for the sake of convenience.

Referring to FIG. 9 according to an embodiment of the present invention, the server transmits (900) message information including advertisement data to the receiver terminal 120 shown in FIG. 4, 120 transmits response message forwarding request information including message information and sender terminal 115 information to the server (905).

Thereafter, the server confirms the advertisement-attached identifier information on the message information included in the received response message forwarding request information (910).

According to the embodiment of the present invention, the confirmation of the advertisement-attached identifier included in the message forwarding request information is performed by checking whether or not an identifier other than the message is included in the message information included in the message forwarding request information, .

For example, when the message information received from the sender terminal 115 is' call request * 123 ', the result of reading the message information received from the sender terminal 115 indicates that the actual message information is' * 123 ', and it is preferable to check whether the read identifier information' 123 'is an advertisement-attached identifier.

Alternatively, when the message information received from the sender terminal 115 is '* 123 call request', the result of reading the message information received from the sender terminal 115 indicates that the actual message information is 'call request''*123', and it is preferable to check whether the read identifier information '123' is an advertisement-attached identifier.

If the advertisement-attached identifier is confirmed (915), the server confirms the keyword (or context) information of the message information included in the received response message forwarding request information (920).

According to the embodiment of the present invention, it is preferable that the keyword information confirmation included in the message forwarding request information identifies the repeated words (or context) on the message information included in the message forwarding request information.

According to another embodiment of the present invention, the keyword information verification included in the message forwarding request information may include a keyword (or a context) used on the message information included in the message forwarding request information, It is preferable to check whether the matching word (or the context) is matched with the keyword information stored in the keyword information (or the context).

Here, it is preferable to select any one of the plurality of words (or contexts) when a plurality of matching words (or contexts) are confirmed as a result of the checking, and it is preferable to select one of the plurality of words Is preferably in accordance with a rule determined by an agency operating the advertisement providing server.

According to another embodiment of the present invention, the keyword information confirmation corresponding to the message forwarding request information includes receiving the message information based on the personal information of the recipient to receive the message information included in the message forwarding request information It is preferable to confirm keyword (or context) information for providing a customized advertisement for the receiver.

If the keyword (or context) information is confirmed (925), the server confirms the advertisement data corresponding to the confirmed keyword (or context) information (930).

According to the embodiment of the present invention, it is preferable that the advertisement data to be included in the received multimedia message information confirms the advertisement data for the identified keyword (or context) information, and the advertisement data is included in the multimedia message It is desirable to confirm that it is possible capacity.

For example, if the capacity limit of the multimedia message is 1 MB and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the identified keyword (or context) information is confirmed (935), the server inserts the confirmed advertisement data into the multimedia message information included in the received message transmission request information (940 ), Stores the multimedia message information in which the advertisement data information is inserted in the storage medium 460 shown in FIG. 4 (945), and then transmits the URL information corresponding to the multimedia message information to the message sender terminal 115 (950).

According to an embodiment of the present invention, the storage of the multimedia message information into which the advertisement data information is inserted includes information on the recipient terminal 120 that transmitted the multimedia message information, information on the sender terminal 115 on which the multimedia message information is to be received, , When the multimedia message information is transmitted through the caller terminal (115), the sender terminal (115) processes at least one URL information for receiving the inserted multimedia message information, It is preferable to store it in the medium 460.

FIG. 10 is a flowchart illustrating an operation of an advertisement providing system for transmitting a message to an advertiser who has transmitted the advertisement data after receiving a message including advertisement data according to another embodiment of the present invention.

In more detail, FIG. 10 illustrates a case where a predetermined sender terminal 115 for transmitting a message to an advertiser who has transmitted the advertisement data after receiving the advertisement data inserted message, The server sends message transmission request information including at least one of the message information and the message receiver terminal 120 information to the server so that the message information included in the message transmission request information provided from the sender terminal 115 And inserts the advertisement data corresponding to the keyword (or the context) on the message if the advertisement-attached identifier is included, and then transmits the advertisement data inserted in the advertisement data to the message receiver terminal 120 The present invention relates to a configuration of an advertisement providing system, It is possible to refer to and / or modify the FIG. 10 to receive a message in which the advertisement data is inserted, and then to transmit the message to the advertiser who has transmitted the advertisement data, It should be understood, however, that the invention is not limited to the embodiments shown in the drawings.

Hereinafter, in FIG. 10, the advertisement providing server shown in FIG. 4 is referred to as a "server" for the sake of convenience.

Referring to FIG. 10 according to an embodiment of the present invention, the server transmits (1000) message information including advertisement data to the receiver terminal 120 shown in FIG. 4, 120 transmits response message forwarding request information including message information and sender terminal 115 information to the server (1005).

Thereafter, the server confirms the advertiser message transmission identifier information on the message information included in the received response message dispatch request information (step 1010).

According to the embodiment of the present invention, when the identifier information is the advertiser message transmission identifier, response message transmission request information including at least one of the message information received from the receiver terminal 120 and the message sender terminal 115 information It is preferable to process the message information included in the response message forwarding request information to be transmitted to the advertiser terminal in connection with the message transmission processing unit 445. [

If the advertiser message transmission identifier information is confirmed (1015), the server confirms the advertiser terminal information in which the advertisement data provided to the receiver terminal 120 is registered (1020).

If the advertiser terminal information is confirmed (1025), the server transmits the message information included in the received response message forwarding request information to the identified advertiser terminal (1030).

Here, when transmitting the message information to the advertiser terminal, a separate server for protecting the information of the receiver terminal 120 requesting the message transmission (for example, changing the receiver's phone number to a receiver identification number) may be provided have.

FIG. 11 is a flowchart illustrating an operation of an advertisement providing system for connecting a call with an advertiser after accessing an advertiser web page according to an embodiment of the present invention.

FIG. 11 is a block diagram illustrating an example of a configuration of an advertisement providing system according to an exemplary embodiment of the present invention. Referring to FIG. 11, after a user connects to an advertiser web page, a caller terminal 115, 120) information is included in the message information (or message receiver terminal 120 information) included in the message transmission request information provided from the sender terminal 115 at the server And inserts the advertisement data corresponding to the keyword (or the context) on the message if the advertisement-attached identifier is included, and then transmits the advertisement information inserted in the advertisement data to the message receiver terminal 120, The present invention relates to an operation procedure of an advertisement providing system for transmitting an advertisement It will be understood by those skilled in the art that various ways of practicing the operation of the advertisement providing system for the call connection with the advertiser after referring to and / The present invention includes all of the above-described embodiments, and is not limited to the method shown in FIG.

Hereinafter, in FIG. 11, the advertisement providing server shown in FIG. 4 is referred to as a "server" for the sake of convenience.

Referring to FIG. 11 according to an embodiment of the present invention, the server transmits message information including advertisement data to the receiver terminal 120 (1100), and in response, the receiver terminal 120 transmits The web page request information including the callback URL for providing the web page of the advertiser who registered the advertisement data is received (1105).

Then, the server generates (or extracts) a web page corresponding to the web page request of the recipient terminal 120 in response to the web page request of the recipient terminal 120 (step 1110) ) To the recipient terminal 120 (1115).

Preferably, the web page information includes a plurality of pieces of information corresponding to the provided advertisement data, and the web page information includes an advertiser's web page in which the advertisement data is registered according to the intention and purpose of the advertiser.

In addition, the web page information may include a user interface including an advertiser call button (or icon) for making a call connection with an advertiser who registers the advertisement data.

The recipient terminal 120 selects (or clicks on) an advertiser call button (or icon) included in the web page received from the server and outputs the selected advertiser call button (or icon) to the recipient terminal 120 And confirms the advertiser terminal information on the transmitted advertisement data (1125).

If the advertiser terminal information is confirmed 1130, the server generates (or extracts) the advertiser terminal call connection error information and transmits the information to the receiver terminal 120 (1135), and terminates the process thereafter.

On the other hand, if the advertiser terminal information is not confirmed 1130, the server connects a call channel with the advertiser terminal in response to the request of the receiver terminal 120 (1140).

According to an embodiment of the present invention, it is preferable that a call channel connection between the advertiser terminal and the receiver terminal 120 connects the call channel to the receiver terminal 120 by dialing from the receiver terminal 120 to the advertiser terminal, For the connection, it is preferable that the advertisement providing server performs processing in connection with the communication company server 105.

100: Message processing server 105:
110: Ad registration server 115: Caller terminal
120:

Claims (4)

1. A method of executing via a server capable of being connected to a mobile communication network and capable of communicating with a wireless terminal connectable to a wireless LAN based on IEEE 802.11,
A first step of confirming message forwarding request information for requesting a message to a recipient's wireless terminal;
Reading the identifier included in the message forwarding request information and confirming whether the request for advertisement is requested;
A step of transmitting a message for providing an advertisement to a program provided in the wireless terminal of the receiver via a communication network in which a receiver's wireless terminal is connected to the mobile communication network and the wireless LAN, Step 3; And
A program stored in the wireless terminal of the receiver which has received the message, URL information of an advertiser connectable to the mobile communication network via a communication network to which the wireless terminal of the receiver of the wireless LAN is connected, a phone capable of telephone connection with the advertiser via the mobile communication network And providing the advertisement data including at least one of the number information and the content that can be received and output through the communication network to which the receiver's wireless terminal is connected among the mobile communication network and the wireless LAN.
2. The method according to claim 1,
Further comprising the step of storing advertisement data to be provided as a program in a wireless terminal of a receiver that receives the message, on a storage medium.
The method according to claim 1,
Further comprising the step of confirming whether the message is receivable through at least one communication network of the mobile communication network and the wireless LAN through a program provided to the receiver's wireless terminal,
Wherein the third step performs a procedure for sending the message to a program included in the receiver's wireless terminal when the message can be received.
The method according to claim 1,
Further comprising the step of confirming whether or not the advertisement data can be received via at least one communication network of the mobile communication network and the wireless LAN through a program provided to the receiver's wireless terminal,
Wherein the fourth step is to provide the advertisement data to a program provided to the recipient's wireless terminal when the advertisement data can be received.

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