KR20150027456A - Message sending management method based on condition derived from customer reaction, and message sending management computing apparatus and message sending management system therewith - Google Patents

Abstract

The present invention provides a message sensing management method including the steps of: sending a first message including access information to an advertisement content and a reaction link to one or more target terminals; collecting information about at least one of access to the advertisement content and usage of the reaction link by each target terminal; generating data as to at least one of the access to the advertisement content and the usage of the reaction link by one target terminal on the basis of at least one of the collected information and the information about the first message which is sent; and calculating a sending condition of a second message to one target terminal on the basis of the generated data. According to the present invention, the method can induce reaction of a customer as to marketing, understand the content of the reaction, and reduce marketing costs by performing efficient marketing.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a message sending management method based on a condition calculated from a customer response, and a message sending management computing device and a message sending management system using the message sending management method. THEREWITH}

More particularly, the present invention relates to a method of managing message sending based on conditions calculated from a customer response, and a message sending management computing device and system using the method.

In modern society, producers are performing various forms of marketing to generate revenue from consumers. As the information age comes, the types of marketing are becoming more diverse. Particularly, as portable mobile terminals are widely used, the amount of marketing that uses mobile communication networks and portable mobile terminals as advertising and publicity channels is increasing rapidly. For example, an advertisement text message transmitted to a portable mobile terminal is a type of marketing that a portable mobile terminal user can often access. Marketing using mobile communication networks and portable mobile terminals as advertising and publicity channels is widely used because of its high convenience and awareness.

However, conventional marketing methods using a mobile communication network and a portable mobile terminal have some limitations. For example, it is difficult for the customer's response to the advertisement to be fed back after sending the advertisement text message. For this reason, it is difficult to select a range of marketing targets, and marketing costs may increase. In addition, if a short text message is used, the content of the advertisement can be limited, and if a long text message is used, the readability becomes poor, and efficient marketing is difficult to achieve. Therefore, there is a need for a marketing method that can be performed efficiently and costly.

There is provided a method of managing the dispatch of a message based on a condition calculated from a response of a customer. Also, a message sending management computing device and a message sending management system using the message sending management method are provided.

The message sent to the customer may contain access to a path that contains various forms of advertising content. In addition, the message sent to the customer may include access information to a route including a link for inducing a reaction of the customer. The customer's response can be fed back through the access information in the message sent to the customer. Further, based on the feedback of the customer who has been fed back, the further marketing progress can be judged.

The message sending management method according to an exemplary embodiment of the present invention includes: sending a first message including one or more target terminals with ad content and access information to a reaction link; Collecting information regarding at least one of access to the advertising content and use of the reaction link by each of the one or more target terminals; Based on at least one of the information about the first message sent and the collected information, data about at least one of access to the advertisement content by the target terminal of one or more target terminals and use of the reaction link step; And calculating a sending condition of the second message to any one of the target terminals based on the generated data.

In the message transmission management method according to an embodiment of the present invention, the target terminal is a portable mobile terminal, and the first message and the second message are at least one of a short message, a long message, and a multimedia message transmitted / have.

In the message sending management method according to an embodiment of the present invention, the access information may be a domain name of a web page including advertisement contents and a reaction link.

In the message sending management method according to an embodiment of the present invention, the reaction link has a function of calling a number inserted in the advertisement contents, a function of sending a text message to the number inserted in the advertisement contents, A function of sending an e-mail to an address, a function of accessing a web page of a domain name inserted in the advertisement content, and a function of browsing an image embedded in the advertisement content. In this embodiment, the information on the use of the reaction link includes at least one of a telephone call function, a text message sending function, an electronic mail sending function, a web page connection function, and a video browsing function And may include the content of the function that is being performed. Further, in this embodiment, the data relating to the use of the reaction link by any one of the target terminals includes a function of making a call, sending a text message, sending an e-mail, accessing a web page, And data regarding a function operated in any one of the target terminals to be viewed.

In the message sending management method according to an exemplary embodiment of the present invention, the information about the first message sent includes the day on which the first message is sent, the time when the first message is sent, And / or content.

In the message sending management method according to an embodiment of the present invention, the information on access to the advertisement contents may include whether or not each of the one or more target terminals has accessed the advertisement content through the access information, A day of access to the content, and a time of approaching the advertisement content. In this embodiment, the data regarding access to the advertisement contents by any one of the target terminals is the day and time at which the first message is sent to one of the target terminals, and when one of the target terminals transmits the advertisement content And data relating to at least one of the day of the week and the time of day when the user approached the terminal. Further, in this embodiment, when the day or time at which the first message is transmitted and the day or time at which the target terminal accesses the advertisement content through the access information are different, the dispatch condition of the second message may be any one of the target terminals Can be calculated including the day and time of accessing the advertisement contents through the access information.

In the message sending management method according to an embodiment of the present invention, when one of the target terminals accesses the advertisement content through the access information, the sending condition of the second message can be calculated including the keyword of the advertisement content.

The message sending management method according to an embodiment of the present invention may further include sending a second message to the target terminal based on the calculated sending condition when one of the target terminals does not reject the advertisement content .

In the message sending management method according to an exemplary embodiment of the present invention, when one of the target terminals does not access the advertisement content or refuses to receive the advertisement content, the second message may not be sent to the target terminal.

A message dispatch management computing device according to another embodiment of the present invention sends a first message including access information to advertisement contents and a reaction link to one or more target terminals and generates a message based on a first message A communication unit for receiving the response signal; Generating information about at least one of access to the advertisement content and use of the reaction link by each of the one or more target terminals based on the received response signal and generating at least one of the information about the first message sent and the generated information Based on at least one of the at least one target terminal and at least one of the at least one target terminal and at least one of the access link to the advertisement content and the use of the reaction link, A processing unit for calculating a dispatch condition of the mobile terminal; And a storage unit for storing the generated information, the generated data, and the sending condition of the calculated second message.

In the message dispatch management computing device according to another embodiment of the present invention, when any one of the target terminals does not reject the advertisement content, the communication unit may send the second message to the target terminal based on the calculated dispatch condition .

In the message dispatching management computing device according to another embodiment of the present invention, when any one of the target terminals does not access the advertisement content or refuses to receive the advertisement content, the second message may not be sent to the target terminal.

According to another aspect of the present invention, there is provided a message transmission management system including: a communication network; One or more user terminals for receiving a message over a communication network, generating a response signal based on the received message, and sending a response signal over the communication network; And sending a first message containing access information to the advertising content and the reaction link to the one or more user terminals via the communication network, receiving the response signal, and receiving an advertisement by each of the one or more user terminals based on the received response signal The method comprising: generating information about at least one of access to content and use of a reaction link, and generating an advertisement by either one of the one or more user terminals based on at least one of the information about the first message sent and the generated information A computing device that generates data relating to at least one of access to content and use of a reaction link and calculates a dispatch condition of a second message to any one of the user terminals over the communication network based on the generated data .

According to embodiments of the present invention, various types of advertisements can be provided to customers. Also, the response of the customer can be induced through the link included in the advertisement. Accordingly, the embodiments of the present invention can increase the customer's interest in the advertisement and induce the customer's response to the marketing, so that efficient marketing can be performed.

In addition, according to embodiments of the present invention, the reaction of the customer who receives the advertisement text message can be grasped. As a result, prospective customers can be selected, efficient customer management can be achieved, and customer reaction information can be utilized in marketing strategies. In addition, efficient marketing can be performed to reduce marketing costs.

FIG. 1 is a flowchart illustrating a message sending management method according to an embodiment of the present invention.
2 is a diagram for explaining access information included in a message according to an embodiment of the present invention.
3 is a diagram for explaining advertisement contents according to an embodiment of the present invention.
4 is a view for explaining a reaction link according to an embodiment of the present invention.
5 is a diagram for explaining information on a message, information on access to advertisement contents, and information on the use of a reaction link according to an embodiment of the present invention.
6 is a diagram for explaining message sending conditions calculated according to an embodiment of the present invention.
7 is a block diagram illustrating a configuration of a message dispatch management computing apparatus according to another embodiment of the present invention.
FIG. 8 is another flowchart for explaining a message sending management method according to an embodiment of the present invention.
FIG. 9 is a block diagram illustrating a message transmission management system according to another embodiment of the present invention. Referring to FIG.

The foregoing features and the following detailed description are exemplary of the invention in order to facilitate a description and understanding of the invention. That is, the present invention is not limited to these embodiments, but may be embodied in other forms. The following embodiments are merely examples for the purpose of fully disclosing the present invention and are intended to convey the present invention to those skilled in the art. Thus, where there are several methods for implementing the components of the present invention, it is necessary to make it clear that the implementation of the present invention is possible by any of these methods or any of the same.

It is to be understood that, in the context of this specification, when reference is made to a configuration including certain elements, or when it is mentioned that a process includes certain steps, other elements or other steps may be included. In other words, the terms used herein are for the purpose of describing specific embodiments only, and are not intended to limit the concept of the present invention. Further, the illustrative examples set forth to facilitate understanding of the invention include its complementary embodiments.

The terms used in this specification are meant to be understood by those of ordinary skill in the art to which this invention belongs. Commonly used terms should be construed in a manner consistent with the context of this specification. Also, terms used herein should not be construed as overly ideal or formal meanings unless the meanings are clearly defined. BRIEF DESCRIPTION OF THE DRAWINGS Fig.

FIG. 1 is a flowchart illustrating a message sending management method according to an embodiment of the present invention.

In step S110, a first message may be sent to one or more target terminals. The first message may include access information to the advertisement content. In addition, the first message may include access information to the reaction link. The reaction link may be a button-shaped object that allows a specific function to be operated by a target terminal user viewing the advertisement content. The description of the reaction link is more fully described in the description of FIG.

As an embodiment, the target terminal may be a portable mobile terminal. In particular, the target terminal may be a smart phone. In addition, if the target terminal is a portable mobile terminal, the first message may be at least one of a message transmitted through a mobile communication network, that is, a short message (SMS), a long message (LMS), and a multimedia message (MMS). However, the target terminal need not necessarily be a portable mobile terminal. For example, the target terminal may be a PC. In this case, the first message may be a message type that can be transmitted using an instant messenger, or a message of an e-mail type. That is, the type of the target terminal is not limited to a portable mobile terminal, and the following description should be understood as an example for facilitating understanding of the present invention.

The access information to the advertisement contents included in the first message and the access information to the reaction link may be the domain name of the web page including the advertisement contents and the reaction link. That is, a web page having a domain name, which is access information, may include an advertisement content and a reaction link. The access information to the advertisement content and the access information to the reaction link may have the same domain name, but they do not necessarily have to be the same. To facilitate understanding of the access information, ad content, and reaction links of the first message, the description of Figs. 2-4 is first mentioned.

2 is a diagram for explaining access information included in a message according to an embodiment of the present invention. In particular, it is assumed in the description of FIG. 2 that the target terminal is a portable mobile terminal.

The target terminal 100 may include a display device. The message 110 may be displayed on the target terminal 100 via the display device. In Figure 2, message 110 may be a first message. At this time, the message 110 may be at least one of a short message (SMS), a long message (LMS), and a multimedia message (MMS). The message 110 may include access information 115.

As shown in FIG. 2, the access information 115 may be a domain name. Accessing the web page having the domain name, which is the access information 115, may enable access to the advertisement contents and use of the reaction link. For example, if the target terminal 100 is a smart phone including a touch screen panel, a web page having a domain name that is the access information 115 may be displayed by pressing the access information 115 included in the message 110 have.

3 is a diagram for explaining advertisement contents according to an embodiment of the present invention. In particular, FIG. 3 shows the advertisement content displayed when the access information 115 (see FIG. 2) of FIG. 2 is pressed.

It has been described above that a web page having a domain name, which is the access information 115, may include advertisement contents and a reaction link. That is, when the access information 115 is clicked, the advertisement content 130 is displayed on the target terminal 100. The advertisement content 130 may include text information, image information, moving image information, and the like. That is, the ad content 130 may include various types of information. The ad content 130 may include more than one piece of information and may include more than one type of piece of information at the same time.

A short message or a long message does not contain any type of information other than text. The multimedia message may include image or moving picture type information, but there is a limitation on the transmission capacity, and there may be a limitation in the use area of the multimedia message. However, a web page can contain various types of information without much limitation. That is, by allowing the access to the web page through the access information 115, the advertisement contents 130 composed of various types of information can be provided.

4 is a view for explaining a reaction link according to an embodiment of the present invention.

2, the use of the reaction links 150, 152, 154 may be enabled. The target terminal 100 may be displayed with available reaction links 150, 152, 154. As an example, reaction links 150, 152, 154 may be displayed along with ad content 130 (see FIG. 3). Alternatively, the reaction links 150, 152, 154 may be displayed separately after the display of the advertisement content 130 is complete.

As described above, the reaction links 150, 152, and 154 may be button-shaped objects that allow a specific function to be operated by the user of the target terminal 100 that browsed the advertisement content 130. [ For example, the first message sender may pre-populate the advertisement content 130 with the phone number of the business. The reaction link 150 may be a button-shaped object that activates a function of dialing an inserted number. That is, when the reaction link 150 is pressed, the telephone call function is activated and connection to the inserted telephone number can be attempted. As another example, the first messenger may pre-populate his ad with the ad content 130. The reaction link 152 may be a button-shaped object that activates the function of sending a text message to the inserted number. Alternatively, the first message sender may pre-populate the ad content 130 with an email address. The reaction link 154 may be a button-shaped entity that activates the function of sending an e-mail to the inserted e-mail address.

However, the reaction links 150, 152, and 154 shown in Fig. 4 are only examples for explaining the concept of the present invention. The reaction link may be a button-like entity that activates the function of accessing a web page of another domain name that is inserted in the advertisement content 130 in advance. Alternatively, the reaction link may be a button-shaped entity that activates a function of viewing an image previously embedded in the advertisement content 130. [ That is, the reaction link can be a factor for raising the customer's interest in the advertisement content and inducing the reaction of the customer.

The form and configuration of the message 110, access information 115, advertisement content 130, and reaction links 150, 152, 154 described in FIGS. 2-4 are merely illustrative for the understanding of the invention. Therefore, the technical idea of the present invention is not limited to the description with reference to Figs. For example, the message 110 may have a form other than characters, the access information 115 may be other types of information than the domain name, and the ad content 130 may include other types of information . ≪ / RTI > In addition, the reaction links 150, 152, 154 may further actuate other functions than those described, and the reaction links may be implemented in any form as long as they are intended to activate a particular function.

The embodiment of Fig. 1 is described again.

In step S130, information regarding access to the advertisement content by each of the one or more target terminals may be collected. Alternatively, in step S130, information regarding the use of the reaction link by each of the one or more target terminals may be collected. Of course, information about access to the advertising content and information about the use of the reaction link may be collected at the same time.

Information about access to the ad content may include information as to whether each of the one or more target terminals has accessed the ad content 130 (see FIG. 3) via the access information 115 (see FIG. 2). That is, the information on the access to the advertisement content may include information on whether the specific target terminal user has accessed the advertisement information 130 by clicking the access information 115 after receiving the first message. Alternatively, the information on access to the advertisement content may include information on whether or not the specific target terminal user has refused to receive the advertisement content after receiving the first message. In addition, the information on the access to the advertisement contents may include the information of the day or the time when the specific target terminal user accesses the advertisement contents 130 through the access information 115.

The information about the use of the reaction link may include the content of the function operated on each of the one or more target terminals by the reaction link. In other words, the information on the use of the reaction link may include various functions such as a function of calling users of one or more terminals, a function of sending a text message, a function of sending an e-mail, a function of accessing a web page, And may include information about how the function is operated.

However, information about access to the advertising content and information about the use of the reaction link may include information other than those described above. In other words, the above-described matters are for illustrative purposes only and do not limit the scope of the present invention.

Based on the information collected in step S130, the reaction of the customer receiving the first message can be grasped. Also, the effect of dispatching the first message can be fed back. The description of the information collected in step S130 will be referred to again in the description of FIG.

In step S150, data regarding access to the advertisement content by any one of the one or more target terminals may be generated. Alternatively, in step S150, data on use of the reaction link by the specific target terminal may be generated. Of course, data regarding access to the advertising content by a particular target terminal and data regarding use of the reaction link may be generated at the same time.

Data relating to access to the advertisement content by the specific target terminal and data on the use of the reaction link may be generated based on at least one of the information about the first message sent and the information collected in step S130. The information about the first message sent may include the day or time at which the first message was sent. Further, the information on the first message sent may include the content of the error generated in the process of sending the first message.

The data on access to the advertisement content by the specific target terminal may include data on the day and time when the first message is sent to the specific target terminal. Further, the data related to the access to the advertisement content by the specific target terminal may include data related to the day or time when the specific target terminal accesses the advertisement content 130 (see FIG. 3) through the access information 115 (see FIG. 2) . That is, the data related to the access to the advertisement content by the specific terminal may include the data related to the time when the specific target terminal user views the advertisement content 130 by pressing the access information 115 after receiving the first message have.

The data relating to the use of the reaction link by the specific target terminal may include data relating to the function operated on the specific target terminal. That is, the data related to the use of the reaction link by the specific target terminal includes a function of calling a specific target terminal, a function of sending a text message, a function of sending an e-mail, a function of accessing a web page, And a function of a function, such as a function to be executed, and the like.

However, the information about the first message sent may include information other than those described above. In addition, the data regarding access to the advertisement content by the particular target terminal and the data regarding the use of the reaction link by the particular target terminal may include data other than those described above. In other words, the above-described matters are for illustrative purposes only and do not limit the scope of the present invention.

Based on the data generated in step S150, the response of the specific customer receiving the first message can be grasped. Also, the effect of dispatching the first message can be fed back. The description of the information about the first message sent is again mentioned in the description related to Fig. The description related to FIG. 5 will be referred to earlier in order to help understand the process performed in steps S130 and S150.

5 is a diagram for explaining information on a message, information on access to advertisement contents, and information on the use of a reaction link according to an embodiment of the present invention.

5 shows the date and time when the first message was sent and the sending statistics. In addition, FIG. 5 shows the content of the error generated in the process of sending the first message. 5 illustrates the number of users who have viewed the advertisement content and the number of users who have refused to receive the advertisement content among the target terminal users who have received the first message. In addition, FIG. 5 shows the types and the number of reaction links used by the target terminal user who received the first message and browsed the advertisement contents.

That is, according to an embodiment of the present invention, information on the first message sent can be grasped and information on the response of the customers to the first message can be grasped. A more efficient marketing strategy can be established when various information according to an embodiment of the present invention is utilized.

The embodiment of Fig. 1 is described again.

In step S170, the sending condition of the second message to the specific target terminal can be calculated. If the target terminal is a portable mobile terminal, the second message may be at least one of a short message, a long message, and a multimedia message transmitted and received through a mobile communication network. The second message may be a message sent to a target terminal user who has accessed the advertisement content after receiving the first message. It is highly likely that the target terminal user who accesses the advertisement content after receiving the first message has a desire to purchase the product or use the service. Accordingly, after the first message is received, the second message may be sent to the target user who has accessed the advertisement content after receiving the first message, in order to intensively market the target user who accessed the advertisement content after receiving the first message.

The second message may include other goods having similarity in terms of type, type, and price of the goods or services related to the advertisement contents 130 (see FIG. 3) accessed through the access information 115 (see FIG. 2) Or a message about the service. That is, the second message may be a means for inducing a response of a target user who has accessed the advertisement content after receiving the first message.

The second message may be unconditionally sent to the target user who has accessed the advertisement content after receiving the first message. However, it may be desirable for a second message to be sent based on more appropriate sending conditions for inducing a positive response. As an example, the sending condition of the second message may be calculated based on the data generated in step S150. The description related to Fig. 6 is referred to in order to explain an example of the calculation of the dispatch condition of the second message.

6 is a diagram for explaining message sending conditions calculated according to an embodiment of the present invention. In particular, FIG. 6 shows a state in which the second message transmission condition is calculated based on the day and time of the first message sent to the target terminal used by a specific customer (hereinafter, referred to as " customer A " .

6, the first day of the week when the first message is sent to the customer A is Monday, Tuesday, Wednesday, Thursday, and Friday, but the day on which the customer A accesses the advertisement content 130 through the access information 115 of the first message Monday, Wednesday, and Friday. Therefore, the second message sending condition for the customer A can be calculated including Monday, Wednesday, and Friday. In addition, the time at which the first message is sent to the customer A is distributed between 12:00 pm and 4:00 pm, but the time when the customer A accesses the advertisement content 130 through the access information 115 of the first message, It is distributed between 5:00 and 6:00 pm. Therefore, the second message sending condition for the customer A can be calculated including the time between 5 pm and 6 pm.

In other words, when the day or time when the first message is sent to the specific target terminal and the day or time when the specific target terminal approaches the advertisement content 130 through the access information 115 are different, And the day and time when the target terminal accesses the advertisement content 130 through the access information 115. [ A positive response may be induced more than when the second message is sent based on the calculated sending condition of the second message.

The matters mentioned in the description of FIG. 6 are illustrative, and the embodiments of the present invention can be utilized in various ways. The sending condition of the second message can be calculated including the day of the week and other criteria items other than the time. As an embodiment, when the specific target terminal accesses the advertisement content 130 through the access information 115 of the first message, the dispatch condition of the second message may be calculated including the keyword of the advertisement content 130 . For example, if the ad content 130 accessed via the access information 115 of the first message is for an automobile, the second message may be a message for the marketing of goods or services associated with the automobile. That is, the matters described in the description of FIG. 6 are examples for explaining the present invention, and the embodiments of the present invention may be modified in any way according to the marketing purpose, type, object, and the like.

7 is a block diagram illustrating a configuration of a message dispatch management computing apparatus according to another embodiment of the present invention. The message dispatch management computing device 200 according to another embodiment of the present invention may include a communication unit 220, a processing unit 240, and a storage unit 260.

The communication unit 220 may send a first message (MSG) including advertisement information and access information to the reaction link to one or more target terminals. Each of the one or more target terminals may generate a response signal (RSP) based on a first message (MSG). For example, when a user of a specific target terminal accesses advertisement content through access information or uses a reaction link, a response signal RSP including the information may be generated. The communication unit 220 may receive the response signal RSP generated at each of the one or more target terminals.

The processing unit 240 may generate information regarding access to the advertisement content by each of the one or more target terminals based on the received response signal RSP. The processing unit 240 may generate information regarding the use of the reaction link by each of the one or more target terminals based on the received response signal RSP. Then, the processing unit 240 can generate data regarding access to the advertisement content by the specific target terminal based on at least one of the information about the first message (MSG) sent and the generated information. The processing unit 240 may generate data regarding the use of the reaction link by the specific target terminal based on at least one of the information about the first message (MSG) sent and the generated information. Furthermore, the processing unit 240 can calculate the sending condition of the second message to the specific target terminal based on the generated data.

The storage unit 260 may store the information and data generated in the processing unit 240 and the transmission conditions of the second message calculated in the processing unit 240. [ That is, the message sending management computing device 200 can operate according to the message sending management method according to the embodiment of FIG. However, the configuration of the message dispatch management computing device 200 shown in FIG. 7 is exemplary. The communication unit 220, the processing unit 240, and the storage unit 260 may be formed as one block as needed, or may be divided into more detailed blocks according to functions. That is, the configuration of the message dispatch management computing device 200 shown in FIG. 7 is for explaining the embodiment of the present invention and is not for limiting the spirit of the present invention.

FIG. 8 is another flowchart for explaining a message sending management method according to an embodiment of the present invention. In particular, FIG. 8 illustrates a process of determining whether to send a second message after the message dispatch management method according to the embodiment of FIG. 1 is performed. Steps S110, S130, S150, and S170 may include steps S110, S130, S150, and S170 of FIG. Therefore, descriptions of overlapping ranges are omitted.

In step S210, it may be determined whether the specific target terminal has not accessed the advertisement content or refused to receive the advertisement content. If the specific target terminal user does not access the advertisement content or refuses to receive the advertisement content, the marketing for the specific target terminal user is likely to be ineffective. Accordingly, if it is determined whether or not the second message is dispatched depending on whether the possibility of the marketing effect is high or not, more efficient marketing can be performed. If the specific target terminal accesses the advertisement content and does not reject the advertisement content, step S230 is performed. If the specific target terminal has not accessed the advertisement content or refused to receive the advertisement content, step S250 is performed.

In step S230, the second message may be sent to the specific target terminal based on the calculated sending condition. By way of example, the communication unit 220 (see FIG. 7) of the message sending and managing computing system 200 (see FIG. 7) can send the second message to the specific target terminal based on the calculated sending condition. If the specific target terminal user accesses the advertisement content and does not refuse to receive the advertisement content, the specific target terminal user is likely to have a desire to purchase the product or use the service. Therefore, if a second message is sent based on the calculated sending conditions, a positive response can be induced.

In step S250, the second message is not sent to the specific target terminal. The marketing cost can be reduced by not sending the second message when the specific target terminal has not accessed the advertisement content or refused to receive the advertisement content. In other words, efficient use of marketing and customer management can be achieved by collecting and analyzing customer responses to marketing results.

FIG. 9 is a block diagram illustrating a message transmission management system according to another embodiment of the present invention. Referring to FIG. The message dispatch management system 1000 according to another embodiment of the present invention may include one or more user terminals 100_1, 100_2, and 100_n, a computing device 200, and a communication network 300. [

Each of the one or more user terminals 100_1, 100_2, 100_n may receive a message via the communication network 300. [ The message received by each of the one or more user terminals 100_1, 100_2, and 100_n may be the first message or the second message described above. Each of the one or more user terminals 100_1, 100_2, 100_n may generate a response signal based on the first message. For example, when a user of each of the one or more user terminals 100_1, 100_2, and 100_n accesses the advertisement content through the access information of the first message or uses the reaction link, a response signal including the information may be generated. Each of the one or more user terminals 100_1, 100_2, 100_n may send a response signal via the communication network 300. [

The configuration and functions of the computing device 200 may include the configuration and functions of the message sending and managing computing device 200 (FIG. 7) of FIG. The computing device 200 may send a first message to the one or more user terminals 100_1, 100_2, 100_n via the communication network 300 that includes access information to the advertisement content and the reaction link. The computing device 200 may receive a response signal from one or more user terminals 100_1, 100_2, 100_n via the communication network 300. [

The computing device 200 may generate information about access to the advertisement content by each of the one or more user terminals 100_1, 100_2, 100_n based on the received response signal. The computing device 200 may generate information regarding the use of the reaction link by each of the one or more user terminals 100_1, 100_2, 100_n based on the received response signal. Then, the computing device 200 transmits the advertisement information to the advertisement contents by any one of the one or more user terminals 100_1, 100_2, and 100_n based on at least one of the information about the first message sent and the generated information. Access data can be generated. The computing device 200 may generate data relating to the use of the reaction link by the particular target terminal based on at least one of the information about the first message sent and the generated information.

Furthermore, the computing device 200 may calculate the dispatch condition of the second message to the specific target terminal based on the generated data. That is, the computing device 200 can operate according to the message sending management method according to the embodiment of FIG.

The communication network 300 is a channel that enables communication between the computing device 200 and one or more user terminals 100_1, 100_2, and 100_n. 9, one or more user terminals 100_1, 100_2, and 100_n may be connected to a mobile communication network when the one or more user terminals 100_1, 100_2, and 100_n are portable mobile terminals. In addition, when the computing device 200 is a PC, as in the embodiment of FIG. 9, the computing device 200 may be connected to a wired Internet network. In this case, the communication network 300 may include a mobile communication network, a wired Internet network, and a network connecting the two.

[0030] [33] The embodiments of the present invention can provide various types of advertisements to customers. In addition, by using the embodiments of the present invention, the customer's interest in the advertisement increases and the customer's response to the marketing can be induced. In addition, using the embodiments of the present invention, the response of the customer receiving the advertisement text message can be fed back. As a result, prospective customers can be selected, efficient customer management can be achieved, and customer reaction information can be utilized in marketing strategies. Further, based on the feedback of the customer who has been fed back, the further marketing progress can be judged. This efficient marketing can reduce marketing costs.

The present invention has been described above with reference to the embodiments of the present invention. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. Accordingly, the above embodiments are to be understood in a descriptive sense rather than a restrictive sense. That is, the technical idea that can achieve the same object as the present invention, including the gist of the present invention, should be interpreted as being included in the technical idea of the present invention.

Accordingly, it is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. The scope of protection of the present invention is not limited to the above embodiments.

100: target terminals 100_1, 100_2, 100_n:
110: Message 115: Access information
130: Ad content 150, 152, 154: Reaction link
200: Message dispatch management computing device
220: communication unit 240:
260: storage unit 300: communication network
1000: Message dispatch management system

Claims (17)

A method for managing message delivery of an electronic device,
Sending a first message to the one or more target terminals, the first message including access information to the advertisement content and the reaction link;
Collecting information about at least one of access to the advertisement content and use of the reaction link by each of the one or more target terminals;
Based on at least one of the information about the first message sent and the collected information, at least one of access to the advertisement content by the target terminal of the one or more target terminals and use of the reaction link Generating data related to the data; And
And calculating a sending condition of a second message to any one of the target terminals based on the generated data. The method according to claim 1,
Wherein the target terminal is a portable mobile terminal,
Wherein the first message and the second message are at least one of a short message transmitted through a mobile communication network, a long message, and a multimedia message. 3. The method of claim 2,
Wherein the access information is a domain name of a web page including the advertisement content and the reaction link. 3. The method of claim 2,
Wherein the reaction link includes a function of calling a number inserted in the advertisement content, a function of sending a text message to a number inserted in the advertisement content, a function of sending an electronic mail to an electronic mail address inserted in the advertisement content, A function of accessing a web page of a domain name inserted in an advertisement content, and a function of browsing an image embedded in the advertisement content. 5. The method of claim 4,
Wherein the information on use of the reaction link includes at least one of a function for calling the telephone, a function for sending the text message, a function for sending out the electronic mail, a function for connecting to the web page, A method of managing message dispatch, including content of an activated function. 6. The method of claim 5,
Wherein the data related to use of the reaction link by any one of the target terminals includes at least one of a function for calling the telephone, a function for sending the text message, a function for sending the electronic mail, a function for connecting to the web page, And a function for browsing the at least one target terminal. 3. The method of claim 2,
Wherein the information about the first message sent comprises at least one of a day on which the first message is sent, a time when the first message is sent, and an error occurring during the sending of the first message, Way. 8. The method of claim 7,
Wherein the information on access to the advertisement content includes information indicating whether each of the one or more target terminals has accessed the advertisement content through the access information, whether or not the advertisement content has been rejected, And access time of the advertisement contents. 9. The method of claim 8,
Wherein the data related to the access to the advertisement content by any one of the target terminals includes a day and time at which the first message is sent to the target terminal, And data regarding at least one of a day of the week and a time of access to the advertisement contents. 10. The method of claim 9,
If the day or time at which the first message is transmitted and the day or time at which the target terminal accessed the advertisement content through the access information are different from each other, And a time and a day of accessing the advertisement content through the access information. 3. The method of claim 2,
Wherein, when any one of the target terminals accesses the advertisement content through the access information, the sending condition of the second message is calculated including the keyword of the advertisement content. 3. The method of claim 2,
And sending the second message to any one of the target terminals based on the calculated sending condition if any one of the target terminals does not reject the advertisement content. 3. The method of claim 2,
Wherein the second message is not sent to any one of the target terminals when any one of the target terminals does not access the advertisement content or refuses to receive the advertisement content. A communication unit for sending a first message including access information to the advertisement content and the reaction link to one or more target terminals and receiving a response signal generated based on the first message at each of the one or more target terminals;
Generate information about at least one of access to the advertisement content and use of the reaction link by each of the one or more target terminals based on the received response signal, Generating data regarding at least one of access to the advertisement content and use of the reaction link by one of the one or more target terminals of the one or more target terminals based on at least one of the generated information, A processing unit for calculating a sending condition of a second message to any one of the target terminals; And
And a storage unit for storing the generated information, the generated data, and the sending condition of the calculated second message. 15. The method of claim 14,
Wherein the communication unit dispatches the second message to any one of the target terminals based on the calculated dispatch condition when any one of the target terminals does not refuse to receive the advertisement content. 15. The method of claim 14,
Wherein the second message is not sent to any one of the target terminals when any one of the target terminals does not access the advertisement content or refuses to receive the advertisement content. Communication network;
One or more user terminals for receiving a message over the communication network, generating a response signal based on the received message, and for sending the response signal over the communication network; And
Sending a first message including access information to the advertising content and a reaction link to the one or more user terminals via the communication network, receiving the response signal, and receiving, based on the received response signal, Generating at least one of the access to the advertisement content and the use of the reaction link by each of the at least one user terminal and the at least one user terminal based on at least one of the information about the first message sent and the generated information, To the one or more user terminals via the communication network, based on at least one of the access to the advertisement content and the use of the reaction link by any one of the user terminals, Computing computing the dispatch condition of the second message Message, shipping management system that includes value.

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