KR20150011880A - Method and system of exposing an advertisement in the applications running on the user's terminal - Google Patents

Method and system of exposing an advertisement in the applications running on the user's terminal Download PDF

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KR20150011880A
KR20150011880A KR1020130086803A KR20130086803A KR20150011880A KR 20150011880 A KR20150011880 A KR 20150011880A KR 1020130086803 A KR1020130086803 A KR 1020130086803A KR 20130086803 A KR20130086803 A KR 20130086803A KR 20150011880 A KR20150011880 A KR 20150011880A
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advertisement
mobile application
exposed
advertiser
information
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KR1020130086803A
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Korean (ko)
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이수형
이구환
남일
김태은
정다운
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주식회사 퍼플프렌즈
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Priority to KR1020130086803A priority Critical patent/KR20150011880A/en
Publication of KR20150011880A publication Critical patent/KR20150011880A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

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  • Game Theory and Decision Science (AREA)
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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Disclosed is a method of exposing advertisement on applications running on user terminal. According to an embodiment, bidding information on advertisement exposed on mobile applications is received from one or more advertiser terminals. Additionally, advertisement content is received from selected advertiser based on the bidding information and in response to the execution of the mobile applications, the advertisement content is controlled to be exposed on predetermined areas of the mobile applications. A step of performing charging for the exposed advertisement content according to predetermined standards is included in the present invention.

Description

The present invention relates to a method and system for exposing an advertisement to an application running on a user terminal,

The following embodiments are directed to a method of exposing an advertisement, and more particularly, to a method of exposing an advertisement to an application running on a user terminal.

Internet advertising can take advantage of the medium of the Internet, so that companies can meet many consumers at a low cost, and they can directly grasp the response of customers. Typically, Internet ads have keyword advertisements.

In recent years, smartphones have been popularized by the development of network technology and terminal technology, and applications are being widely utilized through smart phones. In addition, there is an increasing tendency for advertising using applications. Application advertising can attract more consumers at a lower cost, such as Internet advertising, resulting in higher advertising effectiveness.

In embodiments, the server receives the beading from the advertiser terminal, exposes the advertisement to the application of the user terminal based on the beading, and charges the advertiser with the click of the exposed advertisement.

In addition, in the embodiments, the server classifies the application by popularity or category, and provides information about the classified application to the advertiser. The advertiser can select an application to which the advertisement is to be exposed based on the received information, and the server can expose the advertisement to the application based on the advertiser's beading and application selection information.

A method of exposing an advertisement to an application running on a user terminal comprises: receiving bidding information for an advertisement exposed to a mobile application from one or more advertiser terminals; Receiving advertisement content from an advertiser selected based on the beading information; Responsive to execution of the mobile application, controlling the advertisement content to be exposed to a predetermined area of the mobile application; And performing billing on the exposed advertisement content according to a predetermined criterion.

In this case, the step of performing billing on the exposed advertisement content according to the predetermined criteria may include obtaining at least one of the number of clicks of the advertisement exposed to the mobile application or the number of times of exposure of the advertisement .

The step of controlling the advertisement content to be exposed in the area of the mobile application in response to the execution of the mobile application may include controlling the exposure ratio of the advertisement content based on the beading information of the selected advertiser can do.

According to another aspect of the present invention, there is provided a method of exposing an advertisement to an application running on a user terminal, the method comprising: in response to execution of the mobile application, And controlling to be exposed to another area of the mobile application.

In this case, the step of controlling the advertisement content to be exposed to the area and the other area of the mobile application may include controlling the exposure ratio of the advertisement content based on the beading information of the selected advertiser .

The step of controlling the advertisement content to be exposed in the area of the mobile application may include controlling the exposure of the advertisement content according to the exposure allowable number of the advertisement content that can be exposed in the area of the mobile application .

According to another embodiment of the present invention, there is provided a method of exposing an advertisement to an application running on a user terminal, the method including receiving a request for providing the advertisement content from the user terminal in response to execution of the mobile application.

According to one aspect of the present invention, there is provided a method of exposing an advertisement to an application driven by a user terminal, the method comprising: classifying information on a mobile application received from a mobile application providing server according to a predetermined criterion; Providing information on the mobile application recorded in the application classification database to one or more advertiser terminals; Receiving selection information of a mobile application input from the advertiser terminal and beading information for an advertisement exposed to the selected mobile application; Receiving advertising content to be exposed to the mobile application from an advertiser terminal determined according to the selection information and the beading information; Responsive to execution of the mobile application, controlling the advertisement content to be exposed to a predetermined area of the selected mobile application; And performing billing on the exposed advertisement content according to a predetermined criterion.

In this case, in the step of classifying the information on the mobile application according to a predetermined criterion and recording the classified information in the application classification database, the predetermined criteria may include: (1) one or more keywords mapped to the mobile application; (2) a category for the mobile application; And (3) popularity for the mobile application.

In this case, the step of performing billing for the exposed advertisement content according to the predetermined criteria may include obtaining at least one of the number of clicks on the advertisement exposed to the mobile application or the number of times the advertisement is exposed .

According to another aspect, an advertisement exposure system includes: a beading control unit for receiving bidding information for an advertisement exposed to a mobile application from one or more advertiser terminals, and selecting one or more advertisers based on the beading information; A content receiving unit for receiving advertisement contents from an advertiser selected based on the beading information; An advertisement exposing unit for responding to the execution of the mobile application, the advertisement exposing unit controlling the advertisement content to be exposed in a predetermined area of the mobile application; And a billing unit for billing the exposed advertisement contents according to a predetermined criterion.

At this time, the billing unit obtains at least one of the number of clicks of the advertisement exposed to the mobile application or the number of times of exposure of the advertisement to perform billing.

Also, the advertisement exposing unit controls an exposure ratio of the advertisement content based on the beading information of the selected advertiser.

In addition, the advertisement exposing unit controls the advertisement content, which is distinguished from the advertisement content exposed in the area of the selected advertisement contents of the selected advertiser, to be exposed in another area of the mobile application in response to execution of the mobile application.

At this time, the advertisement exposing unit controls the exposure ratio of the advertisement content based on the beading information of the selected advertiser.

In addition, in the advertisement exposure system according to one side, the advertisement exposure unit controls the exposure of the advertisement content according to the exposure allowable number of the advertisement content that can be exposed in the area of the mobile application.

According to another aspect of the present invention, an advertisement exposure system includes an application classification database, received from a mobile application providing server, for classifying and recording information on a mobile application according to a predetermined criterion; A bidding function for providing information on the mobile application recorded in the application classification database to one or more advertiser terminals and receiving selection information of a mobile application inputted from the advertiser terminal and beading information for an advertisement exposed to the selected mobile application, A control unit; A content receiving unit for receiving advertisement contents to be exposed to the mobile application from an advertiser terminal determined according to the selection information and the beading information; An advertisement exposing unit for responding to execution of the mobile application, the advertisement exposing unit controlling the advertisement content to be exposed to a predetermined area of the selected mobile application; And a billing unit for billing the exposed advertisement contents according to a predetermined criterion.

The predetermined criteria for classifying the information on the mobile application may include: (1) one or more keywords mapped to the mobile application; (2) a category for the mobile application; And (3) popularity for the mobile application.

At this time, the billing unit obtains at least one of the number of clicks of the advertisement exposed to the mobile application or the number of times of exposure of the advertisement to perform billing.

In embodiments, the server receives the beading from the advertiser terminal, exposes the advertisement to the application of the user terminal based on the beading, and charges the advertiser with the click of the exposed advertisement.

In addition, in the embodiments, the server classifies the application by popularity or category, and provides information about the classified application to the advertiser. The advertiser can select an application to which the advertisement is to be exposed based on the received information, and the server can expose the advertisement to the application based on the advertiser's beading and application selection information.

1 is a flowchart illustrating a method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment.
2 to 3 are diagrams for explaining an advertisement system for exposing an advertisement to an application driven by a user terminal according to an exemplary embodiment.
4 is a diagram for explaining an advertisement exposed to an application running on a user terminal of the advertisement system according to an embodiment.
5 is a flowchart illustrating a method of exposing an advertisement to an application running on a user terminal of the advertisement system according to an exemplary embodiment.
6 is a diagram for explaining an advertisement system for exposing an advertisement to an application driven by a user terminal according to an exemplary embodiment.
7 is a diagram for explaining a database recorded in an advertisement server of an advertisement system according to an embodiment.
8 is a view for explaining an advertisement system for exposing an advertisement to an application driven by a user terminal of the advertisement system according to an embodiment.
FIG. 9 is a block diagram of an advertisement server that exposes an advertisement to an application running on a user terminal according to an embodiment.
10 is a block diagram of an advertisement server that exposes an advertisement to an application running on a user terminal according to an embodiment.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to or limited by the embodiments. In addition, the same reference numerals shown in the drawings denote the same members.

As used herein, the term " exposure "of an advertisement may be interpreted to include the provision of promotional content such as text, images, sounds, videos, hyperlinks, etc., associated with the advertiser through the site, to a visitor of the site. Here, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection, such as an application screen executed on a user terminal. The term "site" may include any type of web site that is capable of being exposed to the advertiser and available to the user through a wired or wireless network, and may include a single web page comprising the web site.

1 is a flowchart illustrating a method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment.

Referring to FIG. 1, a method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment includes receiving bidding information on an advertisement exposed to a mobile application from one or more advertiser terminals 110).

The beading information may be an amount that an advertiser can pay to expose his advertisement to a mobile application. For example, the beading information may include a cost per click (CPC) unit price. Cost per click is an advertising model that has recently been used on portal sites and search sites. The advertiser pays for the number of times the user clicks on the ad to actually enter the advertiser's site.

The method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment includes receiving ad content from an advertiser selected based on the beading information.

A method of selecting an advertiser of an advertisement exposed to a mobile application based on beading information may include a method of selecting an advertiser who offers a high cost-per-click price. When the server receives N beading information from N advertisers, the server can select the top M clients with high cost-per-click unit prices (where M and N are natural numbers and M is less than or equal to N).

Alternatively, the server may determine whether the advertisement is displayed in the mobile application based on the number of exposures for which the advertisement is exposed for a predetermined period (for example, 30 days) or the number of clicks of the advertisement exposed for a predetermined period (for example, 30 days) The unit price can be set in advance. The server can select an advertiser who presents more than a predetermined cost-per-click unit price.

Alternatively, when there are a plurality of advertisers that offer the same cost per click, the server can select the advertiser who transmitted the beading information earlier (first come first serve basis).

The method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment includes controlling 130 the advertisement content to be exposed to a predetermined area of the mobile application in response to execution of the mobile application.

Step 130 may include controlling the exposure ratio of the advertisement content based on the beading information of the advertiser selected in step 120. [ The exposure ratio of the advertisement content may include the exposure time or the exposure area of the advertisement content in a predetermined area of a specific page of the mobile application.

For example, suppose that the advertiser A having the highest cost-per-click price and the advertiser B having the lowest cost-per-click price among the selected advertisers advertise in a predetermined area of the application. Advertiser A's ads may be exposed on the first page of the application and Advertiser B's ads may be exposed on the last page of the application. As another example, if an advertisement is made on the same page of the application, the advertisement of the advertiser A may be exposed for the first time, and the advertisement of the advertiser B may be exposed after the advertisement of the advertiser A is exposed.

Step 130 may include controlling the exposure of the advertisement content according to the exposure tolerance of the advertisement content that may be exposed to a predetermined area of the mobile application.

For example, assume that the number of ad content that can be exposed on a particular page of a mobile application is three. The server can expose only three ads on the page and expose advertisements of other advertisers except for the advertisers of the three exposed advertisements on other pages of the application.

As another example, assume that the server has selected five advertisers with a high cost-per-click price in step 120. If the first page of the application can expose three ads and the second page can expose five ads, the server exposes the top three ads on the first page and the five ads on the second page, Both can be exposed.

The method of exposing an advertisement to an application running on a user terminal according to an embodiment includes performing billing for exposed advertisement contents according to a predetermined criterion (140). The predetermined criteria may include at least one of the number of clicks for the advertisement exposed to the mobile application or the number of times the advertisement is exposed, and a criterion for accounting for the charge using the cost per click unit price. For example, if the user's click is 10,000 times and the cost per click is 50 won, the server charges 50,000 won.

When the advertiser deposits the advertisement deposit, the server may expend the charge on the advertisement deposit instead of performing the charge on the exposed advertisement content according to a predetermined standard. For example, suppose Advertiser A deposits an ad deposit of $ 10,000. If the billing of five million won is generated based on the number of clicks of the user's advertisement and the cost-per-click price of the advertiser A, the server may exhaust ten million to five million won deposited by the advertiser A.

Step 140 may include obtaining at least one of the number of clicks or the number of times the advertisement is exposed for the advertisement exposed to the mobile application. Clicking on the advertisement may include touching the advertisement exposed through the touch screen of the terminal. In addition, a terminal using a Mac operating system may include selecting an advertisement to be exposed to an application using a mouse or a touch pad.

When a user clicks on an advertisement exposed to an application, the server obtains the number of times the user clicks on the advertisement. In order to obtain the number of clicks on a user's ad, it is necessary to detect a click of the user's advertisement. As soon as a user clicks on an ad and is redirected to an advertiser page or the like, the server can detect a user's click based on the number of redirects passed to the advertiser's page. In addition, the user can click on the advertisement exposed to the application, detect that the mobile browser for accessing the advertiser page linked with the advertisement is activated in the terminal, and obtain the number of times the user clicks the advertisement.

A method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment of the present invention is a method of exposing an advertisement to an application that is distinguished from advertisement content exposed in the region of the selected advertisement content, And controlling to be exposed to another area. In this case, step 130 may include controlling the exposure ratio of the advertisement content based on the beading information of the selected advertiser. Hereinafter, this will be described in more detail with reference to Fig.

4 is a diagram for explaining an advertisement exposed to an application running on a user terminal of the advertisement system according to an embodiment.

In the display of the user terminal shown in FIG. 4, Advertisement 1 and Advertisement 2 are exposed by execution of the user's mobile application. If you want to expose ads to your application, you can use the Software Development Kit (SDK). The application developer can insert an advertisement-related software development kit into the application.

The method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment may further include receiving a request for providing the advertisement content from the user terminal in response to execution of the mobile application. And requests the server to transmit the advertisement contents according to the code inserted into the application by executing the application.

The size of the advertisement exposure area of the application shown in Fig. 4 is different. The area 410 where the advertisement 1 is exposed is larger than the area 420 where the advertisement 2 is exposed. 4, the size of the area 410 where the advertisement 1 is exposed and the size of the area 420 where the advertisement 2 is exposed may be the same. The area in which the advertisement of the selected advertiser is exposed in step 120 may be determined based on the beading information of the advertiser.

For example, if the cost-per-click price of advertiser A is greater than the unit cost of advertiser B's cost per click, the advertiser A's ad may be exposed to a large area or a prominent area. The advertisement of Advertiser A may be exposed in the area 410 where the advertisement 1 is exposed and the advertisement of Advertiser B may be exposed in the area 420 where the advertisement 2 is exposed.

For example, assume that the size of the area 410 where the advertisement 1 is exposed and the size of the area 420 where the advertisement 2 is exposed are the same. In this case, the advertisement exposure time of the advertiser A may be 20 seconds and the advertisement exposure time of the advertiser B may be 10 seconds. Based on the beading information of the advertiser, the server can control the area where the advertisement is exposed or the advertisement exposure time.

2 to 3 are diagrams for explaining an advertisement system for exposing an advertisement to an application driven by a user terminal according to an exemplary embodiment.

Each of the steps shown in FIG. 1 may be implemented by the server 210 shown in FIG.

Referring to FIG. 2, the server 210 receives beading information from N advertiser terminals. The beading information may include an advertiser's cost-per-click unit price or information of an advertisement that an advertiser wants to advertise in a mobile application. The subsequent steps will be described with reference to Fig.

Referring to FIG. 3, after receiving beading information from an advertiser terminal, the server selects an advertiser of an advertisement exposed to the mobile application. The advertiser is selected based on the beading information. For example, the advertiser with a high cost per click price is selected.

When the server selects an advertiser, the server can transmit a request to the advertiser terminal to provide an advertisement to be exposed to the selected advertiser. The advertiser terminal may send the advertisement contents to the server in response to the advertisement presentation request, and the server receives the advertisement contents.

When a user's application is executed after receiving the advertisement content, the server transmits the advertisement to the application. In this case, when the user's application is executed, the server can receive an advertisement provision request from the application.

The user clicks on the advertisement exposed to the application. Clicking on an advertisement may include touching an advertisement exposed through the touch screen. In addition, a terminal using a Mac operating system may include selecting an advertisement to be exposed to an application using a mouse or a touch pad.

When the user clicks on the advertisement exposed to the application, the server obtains the number of times the user clicks the advertisement (310). In order to obtain the number of clicks on a user's ad, it is necessary to detect a click of the user's advertisement. As soon as a user clicks on an ad and is redirected to an advertiser page or the like, the server can detect a user's click based on the number of redirects passed to the advertiser's page. In addition, the user can click on the advertisement exposed to the application, detect that the mobile browser for accessing the advertiser page linked with the advertisement is activated in the terminal, and obtain the number of times the user clicks the advertisement.

When the server obtains the number of clicks of the user, the server charges the advertiser based on the number of clicks of the advertisement and the cost-per-click unit price of the advertisement of the user clicked. For example, for example, if the user's click is 10,000 times and the cost per click is 50 won, the server charges 50,000 won.

When the server performs billing, it can perform billing based on the number of times the advertisement is exposed. The server can charge the advertiser based on the beading information received from the advertiser and the number of times the advertisement is exposed.

5 is a flowchart illustrating a method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment of the present invention.

Referring to FIG. 5, a method of exposing an advertisement to an application driven by a user terminal according to an exemplary embodiment includes classifying information on a mobile application received from a mobile application providing server according to a predetermined criterion, (510).

Here, the mobile application providing server may include an Apple App Store or a Google Play Store.

The server classifies information about the mobile application according to predetermined criteria. The predetermined criteria are:

(1) one or more keywords mapped to the mobile application,

(2) a category for the mobile application, and

(3) popularity of the mobile application

Or the like.

The method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment includes providing information about the mobile application recorded in an application classification database to one or more advertiser terminals (520). This will be described below with reference to FIG.

7 is a diagram for explaining a database recorded in an advertisement server according to an embodiment.

Referring to FIG. 7, the server may include an application classification database. The application classification database may be recorded by classifying information on the mobile application according to a predetermined criterion. As shown in Fig. 7, information about an application is classified in accordance with a keyword 710 mapped to an application, a category 720 of an application, or a popularity ranking 730 of an application as a predetermined reference in the application classification database Lt; / RTI > The keyword 710 mapped to the application, the category 720 of the application, or the popularity rank 730 of the application, which is a predetermined standard, may be implemented by one or more combinations of two or more. For example, applications can be categorized by keyword or category and applications within a particular keyword or category can be re-categorized based on popularity ranking. Alternatively, it is also possible to classify applications by popularity ranking and classify them by keywords or categories.

Among the predetermined criteria, the one or more keywords mapped to the application means one or more keywords indicating an attribute and a related attribute of a specific application. For example, the mobile E-bay® application can be mapped to keywords such as "shopping", "auction", etc. FIG. 7 shows an example of application information mapped to a specific keyword and a specific keyword. The keyword "surrogate operation" may be mapped to a driving simulation game application, a restaurant information providing application, or the like. FIG. 7 illustrates recording of information on an application mapped to the keyword in comparison with a keyword. However, The keyword may be sorted by a method in which the keyword mapped to the application is recorded based on the application.

Of the predetermined criteria, an application category may be classified into education, weather, game, and traffic.

Among the predetermined criteria, the popularity of the application may include the number of cumulative downloads, the number of downloads in the last week, the number of recommendations of the user, the number of advertisers' selection, and the number of reviews of the user. In the case of a paid application, the popularity of the application can be determined based on the total amount paid by the buyer. In addition, the popularity of the application can be determined based on the number of times the advertisement is exposed in the application.

The popularity of the enumerated application and the category of the application are exemplary only according to the embodiment, and the popularity of the application and the category of the application are not limited to the above.

Referring again to FIG. 5, information on the mobile application recorded in the application classification database is provided to one or more advertisers. The advertiser is provided with information on applications classified into popularity ranking or applications classified by category.

A method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment includes receiving selection information of a mobile application input from the advertiser terminal and beading information on an advertisement exposed to the selected mobile application 530).

The advertiser can select the mobile application to which the advertisement is to be exposed based on the information about the mobile application provided from the server. The selection information indicates information about a mobile application in which an advertiser's advertisement is to be exposed. For example, the selection information may be the name of the mobile application. Advertisers can choose the application with the highest popularity. The advertiser can select a mobile application in the same category as the category of the advertisement, considering the category of the advertisement.

The advertiser transmits the selection information of the mobile application and the beading information for the advertisement to the server. The server may store the selection information and the beading information transmitted by the advertiser in the database of the server.

A method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment includes receiving advertisement content to be exposed to the mobile application from an advertiser terminal determined according to the selection information and the beading information.

The server must decide which advertisers will serve ads to the mobile application. The server determines the advertiser to provide the advertisement to the application based on the selection information of the mobile application provided by the advertiser and the beading information about the advertisement. For example, suppose Advertiser A selects an application with popularity number one, and offers a cost per click price of 30 won. If Advertiser B selects the same popularity first place application and offers a cost per click price of 40 won, the server selects Advertiser B.

Alternatively, the server may send an advertisement to the application based on the number of exposures for which the advertisement is exposed for a predetermined period of time (e.g., 30 days) in the mobile application, or the number of clicks of the advertisement exposed during a predetermined period of time The cost per click unit price for the advertisement to be exposed can be set in advance. The server can select an advertiser who presents more than a predetermined cost-per-click unit price. For example, after setting a cost per click price for a mobile application which is first in popularity to 30 won in advance, an advertiser who offers a cost per click price of 30 won or more can be selected.

The method of exposing an advertisement to an application running on a user terminal according to an embodiment includes controlling the advertisement content to be exposed to a predetermined area of the selected mobile application in response to execution of the mobile application ).

Step 550 may include controlling the exposure ratio of the advertisement content based on the advertiser's selection information and beading information selected in step 540. The exposure ratio of the advertisement content may include the exposure time or the exposure area of the advertisement content in a predetermined area of a specific page of the mobile application.

A method of exposing an advertisement to an application running on a user terminal according to an exemplary embodiment includes performing charging for the exposed advertisement content according to a predetermined criterion (560). The predetermined criteria may include at least one of the number of clicks for the advertisement exposed to the mobile application or the number of times the advertisement is exposed, and a criterion for accounting for the charge using the cost per click unit price.

Step 560 may include obtaining at least one of the number of clicks on the advertisement exposed to the mobile application or the number of times the advertisement is exposed.

When the advertiser deposits the advertisement deposit, the server may expend the charge on the advertisement deposit instead of performing the charge on the exposed advertisement content according to a predetermined standard.

The steps described in FIG. 1 through FIG. 4 may be applied to each step shown in FIG. 5, so that a detailed description will be omitted.

6 is a diagram for explaining an advertisement system for exposing an advertisement to an application driven by a user terminal according to an exemplary embodiment.

Each step shown in FIG. 5 may be implemented through the server 610 of FIG.

Referring to FIG. 6, the server 610 may include a database 620. In the database 620, information on the mobile application can be classified and recorded according to a predetermined criterion. In the database 620, advertisement data related to beading information or beading information received from the advertiser terminal may be stored. In the database 620, when the user clicks on the advertisement exposed to the application, the number of clicks of the user can be stored. Hereinafter, the operations of the advertiser terminal, the server 610 and the user terminal shown in FIG. 6 will be described in detail with reference to FIG.

8 is a diagram for explaining an advertisement system for exposing an advertisement to an application driven by a user terminal according to an exemplary embodiment.

Referring to FIG. 8, the server classifies mobile applications according to predetermined criteria. The predetermined criteria may be at least one of (1) one or more keywords mapped to the mobile application, (2) a category for the mobile application, and (3) popularity for the mobile application.

The server provides the advertiser terminal with information on the applications classified according to the predetermined criteria. An advertiser who has received information on a highly popular application selects an application to advertise. The advertiser can select a plurality of applications.

The advertiser provides selection information of the selected application and beading information about the advertisement to the server. The beading information may include a cost per click unit price.

The server receiving the selection information and the beading information from the advertiser selects the advertiser of the advertisement exposed to the application. More specifically, the server may first classify advertisers by application. A relatively large number of advertisers are able to choose popular applications. When the advertiser is classified by application, the advertiser is selected based on the beading information of the advertiser of the application. For example, the server selects an advertiser who has a high cost per click price based on the cost per click price.

When the advertiser is selected, the server can transmit the advertisement content provision request to the advertiser terminal. The advertiser terminal transmits the advertisement contents to the server, and the server stores the advertisement contents.

When the user executes the application, the application requests the server to provide the advertisement. The server provides advertisements to the application. More specifically, the server can control the exposure ratio of the advertisement to be exposed while providing the advertisement to the application. The server can increase the exposure time as the cost per click price for the advertisement is higher. The server can expose the advertisement to a larger area as the cost per click price for the advertisement is higher.

The user clicks on the advertisement exposed to the application. The server detects the user's click. As soon as a user clicks on an ad and is redirected to an advertiser page or the like, the server can detect a user's click based on the number of redirects passed to the advertiser's page. In addition, the user can click on the advertisement exposed to the application, detect that the mobile browser for accessing the advertiser page linked with the advertisement is activated in the terminal, and obtain the number of times the user clicks the advertisement.

The server detects the user's click and obtains the click information of the user. The obtained click information can be stored in the database of the server.

The server charges the advertiser based on the click information of the user and the cost per click unit price.

FIG. 9 is a block diagram of an advertisement server that exposes an advertisement to an application running on a user terminal according to an embodiment.

9, the advertisement server 900 includes a beading control unit 910, a content receiving unit 920, an advertisement exposure unit 930, and a billing unit 940.

The beading control unit 910 receives bidding information for an advertisement exposed to the mobile application from one or more advertiser terminals, and selects one or more advertisers based on the beading information.

The content receiving unit 920 receives the advertisement content from the advertiser selected based on the beading information.

In response to the execution of the mobile application, the advertisement exposure unit 930 controls the advertisement content to be exposed to a predetermined area of the mobile application. The advertisement exposure unit 930 may control the exposure ratio of the advertisement content based on the beading information of the selected advertiser.

Also, in response to the execution of the mobile application, the advertisement exposing unit 930 may control the advertisement contents, which are distinguished from the advertisement contents exposed in the area of the selected advertisement contents, to be exposed in another area of the mobile application . Here, the advertisement exposure unit 930 may control the exposure ratio of the advertisement content based on the beading information of the selected advertiser.

In addition, the advertisement exposure unit 930 may control the exposure of the advertisement content according to the exposure allowable number of the advertisement content that can be exposed in the area of the mobile application.

The charging unit 940 charges the exposed advertisement contents according to a predetermined criterion. The charging unit 940 may acquire at least one of the number of clicks of the advertisement exposed to the mobile application or the number of times of exposure of the advertisement to perform the charging.

If there is an advertisement deposit of the advertiser, the billing unit 940 calculates the billing based on at least one of the number of clicks or the number of times of exposure of the advertisement and the cost-per-click unit price of the advertiser exposed to the mobile application, Charges can be spent on advertising deposits.

The blocks described in FIGS. 1 through 8 may be applied to the respective blocks shown in FIG. 9, so that a detailed description will be omitted.

10 is a block diagram of an advertisement server that exposes an advertisement to an application running on a user terminal according to an embodiment.

The advertisement server 1000 includes an application classification database 1010, a beading control unit 1020, a content receiving unit 1030, an advertisement exposure unit 1040, and a billing unit 1050.

The application classification database 1010 classifies and records information on the mobile application received from the mobile application providing server according to a predetermined criterion.

The predetermined criteria may be at least one of (1) one or more keywords mapped to the mobile application, (2) a category for the mobile application, and (3) popularity for the mobile application.

The beading control unit 1020 provides information on the mobile application recorded in the application classification database 1010 to one or more advertiser terminals and displays selection information of the mobile application input from the advertiser terminal and advertisement information Lt; / RTI >

The content receiving unit 1030 receives the advertisement contents to be exposed to the mobile application from the advertiser terminal determined according to the selection information and the beading information.

In response to the execution of the mobile application, the advertisement exposure unit 1040 controls the advertisement content to be exposed in a predetermined area of the selected mobile application.

The charging unit 1050 charges the exposed advertisement contents according to a predetermined criterion. The charging unit 1050 acquires at least one of the number of clicks of the advertisement exposed to the mobile application or the number of times of exposure of the advertisement to perform charging.

The blocks described in FIG. 1 through FIG. 9 may be directly applied to the respective blocks shown in FIG. 10, so that a detailed description will be omitted.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA) , A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (20)

Receiving bidding information for an advertisement exposed to a mobile application from one or more advertiser terminals;
Receiving advertisement content from an advertiser selected based on the beading information;
Responsive to execution of the mobile application, controlling the advertisement content to be exposed to a predetermined area of the mobile application; And
Performing billing for the exposed advertisement content according to a predetermined criterion
The method comprising: receiving an advertisement from a user terminal;
The method according to claim 1,
Wherein the step of performing billing for the exposed advertisement content according to the predetermined criteria comprises:
Obtaining at least one of a number of clicks on the advertisement exposed to the mobile application or an exposure count of the advertisement
The method comprising: receiving an advertisement from a user terminal;
The method according to claim 1,
Responsive to execution of the mobile application, controlling the advertisement content to be exposed in the area of the mobile application,
Controlling an exposure ratio of the advertisement content based on the beading information of the selected advertiser
The method comprising: receiving an advertisement from a user terminal;
The method according to claim 1,
Controlling, in response to the execution of the mobile application, to expose the advertisement content distinguished from the advertisement content exposed in the area of the selected advertisement content to another area of the mobile application
The method comprising: receiving an advertisement from a user terminal;
5. The method of claim 4,
Wherein the step of controlling the advertisement contents to be exposed to the area and the another area of the mobile application comprises:
Controlling an exposure ratio of the advertisement content based on the beading information of the selected advertiser
The method comprising: receiving an advertisement from a user terminal;
The method according to claim 1,
Wherein the step of controlling the advertisement content to be exposed in the area of the mobile application comprises:
Controlling the exposure of the advertisement content according to the exposure allowable number of the advertisement content that can be exposed in the area of the mobile application
The method comprising: receiving an advertisement from a user terminal;
The method according to claim 1,
Receiving, in response to execution of the mobile application, a request to provide the advertisement content from the user terminal
The method comprising: receiving an advertisement from a user terminal;
Classifying information on the mobile application received from the mobile application providing server according to a predetermined criterion and recording the classified information on the application classification database;
Providing information on the mobile application recorded in the application classification database to one or more advertiser terminals;
Receiving selection information of a mobile application input from the advertiser terminal and beading information for an advertisement exposed to the selected mobile application;
Receiving advertising content to be exposed to the mobile application from an advertiser terminal determined according to the selection information and the beading information;
Responsive to execution of the mobile application, controlling the advertisement content to be exposed to a predetermined area of the selected mobile application; And
Performing billing for the exposed advertisement content according to a predetermined criterion
The method comprising: receiving an advertisement from a user terminal;
9. The method of claim 8,
In a step of classifying information on the mobile application according to a predetermined criterion and recording the classified information on the application classification database,
The predetermined criterion may be,
(1) one or more keywords mapped to the mobile application;
(2) a category for the mobile application; And
(3) popularity of the mobile application
≪ / RTI >
A method of exposing an advertisement to an application running on a user terminal.
9. The method of claim 8,
Wherein the step of performing billing for the exposed advertisement content according to the predetermined criteria comprises:
Obtaining at least one of a number of clicks on the advertisement exposed to the mobile application or an exposure count of the advertisement
The method comprising: receiving an advertisement from a user terminal;
A computer-readable recording medium on which a program for executing the method according to any one of claims 1 to 10 is recorded.
A beading control unit for receiving bidding information for an advertisement exposed to a mobile application from one or more advertiser terminals and selecting one or more advertisers based on the beading information;
A content receiving unit for receiving advertisement contents from an advertiser selected based on the beading information;
An advertisement exposing unit for responding to the execution of the mobile application, the advertisement exposing unit controlling the advertisement content to be exposed in a predetermined area of the mobile application; And
A billing unit for billing the exposed advertisement contents according to a predetermined criterion,
The system comprising:
12. The method of claim 11,
Wherein the billing unit obtains at least one of the number of clicks of the advertisement exposed to the mobile application or the number of times of exposure of the advertisement,
Ad exposure system.
12. The method of claim 11,
Wherein the advertisement-
And controlling an exposure ratio of the advertisement content based on the beading information of the selected advertiser,
Ad exposure system.
12. The method of claim 11,
Wherein the advertisement-
And controlling, in response to execution of the mobile application, advertisement contents differentiated from advertisement contents exposed in the area of the selected advertisement contents of the selected advertiser to be exposed in another area of the mobile application.
Ad exposure system.
15. The method of claim 14,
Wherein the advertisement-
And controlling an exposure ratio of the advertisement content based on the beading information of the selected advertiser,
Ad exposure system.
12. The method of claim 11,
Wherein the advertisement-
And controlling exposure of the advertisement content according to an exposure allowable number of the advertisement content that can be exposed in the area of the mobile application.
Ad exposure system.
An application classifying database received from the mobile application providing server for classifying and recording information on the mobile application according to a predetermined criterion;
A bidding function for providing information on the mobile application recorded in the application classification database to one or more advertiser terminals and receiving selection information of a mobile application inputted from the advertiser terminal and beading information for an advertisement exposed to the selected mobile application, A control unit;
A content receiving unit for receiving advertisement contents to be exposed to the mobile application from an advertiser terminal determined according to the selection information and the beading information;
An advertisement exposing unit for responding to execution of the mobile application, the advertisement exposing unit controlling the advertisement content to be exposed to a predetermined area of the selected mobile application; And
A billing unit for billing the exposed advertisement contents according to a predetermined criterion,
The system comprising:
The method of claim 18,
Wherein the predetermined criteria for classifying information for the mobile application comprises:
(1) one or more keywords mapped to the mobile application;
(2) a category for the mobile application; And
(3) popularity of the mobile application
≪ / RTI >
Ad exposure system.
19. The method of claim 18,
The billing unit,
The method comprising: obtaining at least one of a number of clicks on the advertisement exposed to the mobile application or an exposure count of the advertisement,
Ad exposure system
KR1020130086803A 2013-07-23 2013-07-23 Method and system of exposing an advertisement in the applications running on the user's terminal KR20150011880A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020130086803A KR20150011880A (en) 2013-07-23 2013-07-23 Method and system of exposing an advertisement in the applications running on the user's terminal

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020130086803A KR20150011880A (en) 2013-07-23 2013-07-23 Method and system of exposing an advertisement in the applications running on the user's terminal

Publications (1)

Publication Number Publication Date
KR20150011880A true KR20150011880A (en) 2015-02-03

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Country Link
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