KR20140128559A - Target information providing system based on user intention collected automatically and method thereof - Google Patents

Abstract

Disclosed are a system and a method for providing target information based on automatic collection of user preferences. According to an aspect of the present invention, the system for providing target information based on automatic collection of user preferences comprises: a service client which is installed and executed independently of a web client executed on a terminal of a user, and acquires information on a loading page, which is loaded on the web client; and a service server which is connected to the service client through wired and wireless networks and transmits predetermined target information through the service client, wherein the service client transmits information on at least a portion of the loading pages to the service server, and the service server extracts keyword combinations for each page including at least one keyword from each of the portion of pages, generates preference item database (DB) for the user including the extracted keyword combinations for the pages, and transmits the target information to the terminal of the user based on the preference item DB for the user.

Description

Technical Field [0001] The present invention relates to a system and method for providing target information based on automatic collection of user interest,

The present invention relates to a system and method for providing target information based on automatic collection of user interest, and more particularly, to a system and method for providing target information automatically based on automatic collection of user interest, A system and method for generating an item of interest DB for each user, and a system and a method for providing targeted information based on the created item of interest DB.

The present invention can transmit target information presumed to be of interest to each user. Specifically, the present invention extracts interests of a user automatically based on an action of a user to generate a DB of interest for each user, The present invention relates to a system and method for continuously transmitting target information.

In general, a method for performing target information (e.g., advertisement information) is widely known. Such a conventional target information providing method is mainly based on a search keyword of a search performed by a user. A method of providing target information using such a search keyword is well known. However, this method is characterized in that the interest of the user is specified only when performing the search, and the interest of the user is limited. That is, since the user does not necessarily acquire information on the interest by performing the search, the subject providing the target information does not know it, even though it is the interest of the user.

Other methods of providing target information may include a method of identifying a user's interest based on a user action performed on a specific domain. For example, there is a method in which a user visits several pages while searching for a product of interest on an online shopping mall, and the history of the landing page is specified by a user's interest. A method of separately collecting information on a product that a user has seen (or purchased) such as a shopping cart or a shopping cart and providing the information to the user so as to be able to check again or providing information on the similar goods based on the collected information, Lt; / RTI > Such an example has also been disclosed in Korean patent application (Application No. 10-2011-0103678, "Targeted advertisement providing system based on online shopping mall, apparatus and method for providing target advertisement thereof"). However, this method has a disadvantage that it is limited to the domain to which the user is connected. That is, the target information can be provided only when the user is connected to a specific site (for example, a shopping mall), and the interest of the user is limited to the action performed in the specific site (e.g., shopping mall). Therefore, a concern that can be specified by an action performed in another site (another domain, etc.) is inevitably omitted, and target information can not be provided only in a state of accessing the specific site.

In addition, in the conventional methods as described above, when a user performs an action (e.g., a search using a search keyword, a surfing at a specific site, or the like), any one of information existing in a predetermined DB The information is provided to the user so that information that can actually benefit the user later is input to the DB or generated even if the user does not exist at the time of the action.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a system and method for automatically collecting interests of a user (e.g., an item of interest) without having to input a specific keyword (e.g., a search keyword) And a system and method for universally collecting user-specific interests without depending on a web client or a specific site (or domain). The present invention also provides a system and a method for providing information that the user is interested in through collected interests.

It is another object of the present invention to provide a system and method for increasing the immediacy and permanence of target information transmission through a crossover platform without being restricted to devices used by users.

It is another object of the present invention to provide a system and method for continuously feedbacking useful information generated after a user's action, instead of transmitting target information only to information existing at a user's specific action.

According to an aspect of the present invention, a target information providing system based on automatic user interest collection is installed and executed independently of a web client executed in a user terminal, and acquires information about a loading page loaded in the web client And a service server connected to the service client through a wired / wireless network to transmit predetermined target information through the service client role, wherein the service client obtains information on at least some pages of the loading pages The service server extracts a page-specific keyword combination including at least one keyword from each of the at least a part of the pages, And transmits the target information to the user terminal based on the user's interest item DB.

The service client may transmit information on a predetermined target page among the loading pages loaded in the web client and the identification information of the user to the service server.

Wherein the service client determines at least one of whether an identification address of the loading page corresponds to a predefined object identification address or whether a predefined UI exists in the loading page, It can be determined whether the target page is the target page.

The service client may further transmit information on a predetermined action performed by the user on the target page to the service server.

The service client may selectively provide information received from the service server to the user terminal according to the status of the web client.

The service client may provide the target information to the user terminal when the web client is activated or when the web client loads a predetermined target page.

The service client receives information on the second terminal of the user from the terminal of the user and the service server transmits the information on the second terminal to the user of the user based on the information on the second terminal received from the service client And sets the terminal as a terminal corresponding to the item DB of interest.

Wherein the service server receives information about a second page of at least a portion of second loading pages loaded from a second web client of the second terminal from a second service client installed in the second terminal, Extracting at least one keyword from each of the second pages to include a page-specific keyword combination corresponding to each of the at least some second pages in the user's interest item DB, And transmits the target information selected based on the page-by-page keyword combination to the terminal.

The service server may obtain the page source of each of the at least some pages and extract the at least one keyword by parsing the obtained page source.

Wherein the service server includes a provision information DB including provision information input from a terminal of a provider, and the service server comprises: a service information DB corresponding to the provision information based on a per-user interest item DB including the provision information DB and the user's interest item database Extracts the user, and transmits the provided information to the service client as target information corresponding to the extracted user.

The service server performs a search on the per-user interest item DB using the provided keyword included in the provided information, and transmits the provided information to the user terminal corresponding to the keyword combination corresponding to the provided keyword as a search result, As target information.

When the new provision information is input to the provision information DB, the service server specifies a user corresponding to the provision information based on the new provision information and the per-user interest item DB, And can transmit the new provision information as the target information.

If the generation time of the page-specific keyword combination corresponding to the new provision information is after the maximum allowable time compared with the input time of the new provision information, the service server transmits the new provision information to the specified user terminal Lt; / RTI >

According to another aspect of the present invention, there is provided a method for providing target information based on automatic collection of user interest, comprising the steps of: receiving, from each of at least some pages of loading pages loaded in a web client executed in a user terminal, A step of extracting a page-specific keyword combination including at least one keyword, generating a user's interest item DB including the page-specific keyword combination from which the target information providing system based on the user interest automatic collection is extracted, and And providing target information to the terminal of the user based on the user's interest item DB in which the target information providing system based on the user interest automatic collection is generated, wherein the target information providing system based on the user interest automatic collection includes: The webclass Radiant and independently are characterized in that to obtain the information on the loaded page through the service client installed in the user terminal.

Wherein the step of extracting a page-by-page keyword combination including at least one keyword from each of at least some pages of loading pages loaded in a web client executed in a user terminal comprises the steps of: The target information providing system based on automatic user interest collection may extract the keyword combination only from a predetermined target page among loading pages loaded in the web client.

Wherein the step of generating the interest item DB of the user including the combination of the keywords for each page extracted from the target information providing system based on the automatic collection of the user interest includes a step of generating the keyword combination and the keyword combination extracted from the target page Wherein the target information providing system based on the user interest automatic collection includes the target information corresponding to the keyword combination generated after the generation time of the keyword combination, To the mobile terminal.

Wherein the step of generating the interest item DB of the user including the combination of the keywords for each page extracted from the target information providing system based on the automatic collection of the user interest comprises the steps of: And generating an interest item DB of the user by including information on a predetermined action (purchased, UI clicked) performed on the page, wherein the target information providing system based on the user interest automatic collection And provides the target information to the terminal of the user, the target information being determined based on information on the terminal.

Wherein the target information providing system based on the user interest automatic collection includes a step of receiving information on the second terminal of the user from the user terminal, The target information providing system may further include setting the second terminal as a terminal corresponding to the user's interest item DB based on the information about the second terminal.

Wherein the step of generating the interest item DB of the user including the keyword combination for each page extracted from the target information providing system based on the automatic collection of the user interest includes the step of providing the target information providing system based on the user interest automatic collection, Extracting a page-specific keyword combination including at least one keyword from each of the second pages of at least a part of the second loading pages loaded in the second web client, and further including the extracted keyword combination in the user's interest item DB have.

And target information corresponding to a keyword combination extracted from any one of the second pages corresponding to the second terminal is transmitted to the terminal.

The target information providing system based on the user interest automatic collection includes a provision information DB including provision information input from the terminal of the provider, and the target information providing system based on the automatic interest collection of the user generates the target item DB Providing target information to the terminal of the user based on the user's interest collection system based on the user's interest collection system based on user's interest item DB including the provision information DB and the user's interest item database, Extracts a user corresponding to the provided information, and transmits the provided information to the user's terminal as target information corresponding to the extracted user.

Wherein the step of providing the target information to the terminal of the user based on the user's interest item DB in which the target information providing system based on the automatic interest collection of the user is created includes the step of providing the target information providing system based on the user interest automatic collection, Searching the interest item DB for each user by using the provided keyword and specifying the user corresponding to the keyword combination corresponding to the provided keyword as a search result to be performed.

The method of providing target information based on automatic collection of user interest is characterized in that when new provision information is input to the provision information DB, the target information provision system based on the user interest automatic collection collects the new provision information, And transmitting the new provision information to the terminal of the specified user as the target information. The method may further comprise: The method of providing target information based on the automatic collection of user interest may be stored in a computer-readable recording medium on which the program is recorded.

According to the system and method for providing target information based on automatic user interest collection according to the technical idea of the present invention, when a user performs only surfing through a web client without performing input of a specific keyword or the like, Therefore, there is an effect that the interest of the user can be widely collected compared with the conventional technology.

In addition, since interest of a user can be selectively extracted from pages loaded from a web client through a predetermined service client installed independently from the web client, the web client is independent of the web client. In addition, since it is not a service provided at a specific site, there is an effect that a service (collection of interest and / or provision of target information) can be provided independently to the site (or domain). In addition, services (collection of interest and / or provision of target information) can be provided independently of the device used by the user, so that the immediacy and consistency of the transmission of the target information can be enhanced.

Also, there is an effect that the target information is not limited to the information existing at the time of the specific action of the user but also the useful information generated after the action of the user is continuously fed back.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
FIG. 1 is a diagram for explaining a schematic configuration system of a target information providing system based on automatic interest collection by a user according to the technical idea of the present invention.
2 is a diagram for explaining a schematic configuration of a service client according to an embodiment of the present invention.
3 is a diagram illustrating a process of generating a user's interest item DB according to an embodiment of the present invention.
4 is a view for explaining an example of information stored in the interest item DB according to an embodiment of the present invention.
5 is a diagram illustrating an example in which target information is provided to a second terminal based on a user's interest collected in the first terminal according to an embodiment of the present invention.
6 is a view for explaining an example of information stored in a provision information DB according to an embodiment of the present invention.
7 is a diagram illustrating a target information provided by a target information providing method based on automatic collection of user interest according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of features, numbers, steps, operations, components, parts, or combinations thereof.

Also, in this specification, when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component. Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.

Hereinafter, the present invention will be described in detail with reference to the embodiments of the present invention with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

FIG. 1 is a diagram for explaining a schematic configuration system of a target information providing system based on automatic interest collection by a user according to the technical idea of the present invention. 2 is a diagram for explaining a schematic configuration of a service client according to an embodiment of the present invention.

Referring first to FIG. 1, a target information providing system 1 based on automatic user interest collection according to an embodiment of the present invention may include a predetermined service server 100. The target information providing system 1 based on the user interest automatic collection may include a service client (for example, 200, 200-1). The target information providing system 1 based on the user interest automatic collection may include the service server 100 and the service client 200, for example.

The service server 100 may be implemented as a server system for realizing the technical idea of the present invention. The service server 100 communicates with a service client (e.g., 200, 200-1) installed in each of the user's terminal 10 or the second terminal 20 of the user through a wired / wireless network, Data can be sent and received to implement technical ideas.

 The service client (for example, 200) may be configured to organically combine software installed in the user's terminal 10 and hardware of the user's terminal 10 to implement the technical idea of the present invention, As shown in FIG.

The service client 200 can send and receive necessary information to a web client (e.g., an Internet browser, etc.) running on the user's terminal 10. [ The service client 210 may be implemented in the form of an add-on software or a script of the web client, or may be implemented to be executed independently of the web client. In addition, the implementation of the service client 200 for performing the functions defined herein may vary. In this specification, a case where the service client (for example, 200) is implemented to include software independent of the web client and executed independently of the web client will be described as an example. This is because, in recent years, there are many users who use a plurality of web clients, and in order to be commonly applied to a mobile platform and a desktop platform in order to independently provide services to terminals as will be described later, It may be advantageous to be an organic combination of software and hardware running independently of the web client.

The user terminal 10 and the second terminal 20 may be connected to a predetermined web server (not shown) to perform all types of data processing that can load a web page provided by the web server to a web client Device. ≪ / RTI > For example, a computer, a tablet, a notebook, a mobile phone, and the like, but is not limited thereto.

The web server may refer to a network system capable of providing a web page through a wire / wireless network. The web page provided by the web server may provide a function corresponding to the purpose of implementation of the web server. Generally, when a web client installed in a user terminal 10 accesses through the web server or an address (URL or URI) indicating a specific web page provided by the web server, the web server transmits a page source (E.g., a series of data including html and / or script) to the web client, and the transmitted page source may be interpreted according to a predetermined protocol and loaded in the web client.

The service client (e.g., 200) may then obtain information (e.g., an identification address, or page source) about the loading page that is loaded in the web client. The service client (for example, 200) may communicate with the web client to obtain information about the loading page, and may store information about a page loaded by the web client in a predetermined form (e.g., a cookie) And store information on the loading page based on the information. In various manners, the service client (e.g., 200) may obtain information about the loading page.

Then, the service client 200 (for example, 200) transmits information (e.g., page information) about all of the loading pages loaded in the web client or some pages selected in the loading pages E.g., an identification address or page source. The target page may refer to a page that specifies that the target information providing system 1 based on the user interest automatic collection is a page indicating a user's interest among the loading pages. Information on which page the target page is to be selected from among the loading pages may be stored in advance in the service client 200 and / or the service server 100, for example. According to an embodiment, the entire loading pages may be set as a target page. However, in such a case, all the pages to be visited may be identified as a page from which the user can extract the interests of the user even though the user is not particularly interested, so that unnecessary information may be specified as a concern of the user. Therefore, the service client 200 and / or the service server 100 may estimate that the predetermined information among the information included in the target page is the user's interest, from the target page selected from the loading pages.

Then, the service server 100 may generate the user's interest item DB 130 based on the received information. For this, the service server 100 may extract at least one keyword from the target page. That is, keyword combinations can be extracted for each target page. Then, the keyword combination itself may be a concern of the user estimated from the target page. In this specification, the interest of the user estimated from the target page is expressed as an item of interest. Then, the keyword combination extracted from the target page may be the item of interest of the user. The reason why the keyword combination is extracted is that the target page may include a plurality of interests, and in some cases, there may be a plurality of keywords indicating one interest. For example, when the user is interested in a specific item (for example, specific product identification information of a specific brand), the specific item may be expressed by two keywords of a specific brand and specific product identification information. Accordingly, the service server 100 can extract a keyword combination from each of the target pages.

The keyword combination may be a keyword that is selected in a predetermined manner from texts existing in a page source of the target page. According to an embodiment, the keyword combination may be a specific tag among page sources of a target page. Or text contained in a specific html source separated by a predetermined tag. In addition, a predetermined criterion for extracting a keyword may be defined in advance, and a keyword may be extracted according to the criterion. For example, words such as adjectives, adverbs, and verbs may be excluded from the keyword. There may be various embodiments for extracting the keyword.

According to the embodiment of the present invention, it is not always necessary to extract an accurate keyword indicating a user's interest. Targeting can be performed even if a plurality of keywords are extracted broadly. This is because, according to the technical idea of the present invention, a user's interest item is defined by a plurality of keywords, and a keyword contained in the provided information can be used for targeting specifying a user to be provided with target information. That is, according to the technical idea of the present invention, there are a plurality of keywords indicating the interests of the user, and the targeting can be performed by the provision information provided by the terminal 30 of the provider. The technical feature of the present invention is that the present invention provides the target information more widely than the conventional method in which the provided information exists and the target of the user is precisely specified. This is because, conventionally, targeting has been performed by accurately specifying a user's interest (for example, a search keyword and the like) and using a precise specified interest among a plurality of provided information. However, according to the technical idea of the present invention, since it is a major feature that a user automatically collects interests of a user without receiving an input that can accurately express his or her own interests, the interest of the user is broadly specified, So that targeting can be performed.

As described above, according to the technical idea of the present invention, a keyword combination can be a user's interest, that is, an item of interest. The service server 100 may extract the keyword combinations from at least one target page to generate the interest item DB 130. [ The interest item DB 130 may be a DB including keywords presumed to be of interest to the user. Therefore, the service server 100 can specify the target information based on the interest item DB 130, and can transmit the specified target information to the terminal 10.

The target information may be information selected from provided information included in a predetermined provision information DB 140. [ Each providing information may be information specified by the provider (the terminal) that provides the providing information. For example, the providing information may include information about a specific web page, a text, an image, a moving image for a simple advertisement, or the like, and various information desired by a provider may be implemented by the providing information. The provider may provide the provided keyword to the target information providing system 1 based on the automatic collection of the user interest by including the provided keyword in the provided information.

As a result, according to the technical idea of the present invention, a user can automatically collect user interests only by simply surfing the web. Of course, the type of interest may be limited depending on which page is the target page. Targeting can be performed based on the collected interest information and the provided information DB of the user. Targeted offer information, i.e., target information, may then be provided to the user's terminal 10 suitable for providing the target information. The service server 100 may generate an item of interest database 130 for each user. Then, based on the generated per-user interest item DB 130, it is possible to provide suitable target information to the user. In addition, since the per-user interest item DB 130 can be automatically generated as described above, it is not necessary to provide the target information only when the user performs a specific action once, and the information provided to the user later There is an effect that the provided information can be provided to the user as target information.

The interest item DB 130 according to the technical idea of the present invention may be generated through a process of selecting a target page from a loading page and extracting a keyword combination from a selected target page as described above. According to one embodiment, the selection of the target page is performed by a service client (e.g., 200), and extraction of the keyword combination may be performed by the service server 100. [ This is because the selection of the target page can be performed relatively quickly, but the extraction of the keyword combination may be a relatively heavy process. However, it suffices that the selection of the target page and the extraction of the keyword combination are performed only by the service server 100 and / or the service client 200, for example. It is advantageous that the finally generated interest item DB 130 can be included in the service server 100 (in order to provide target information to a plurality of terminals of the user).

One such example is shown in Fig.

3 is a diagram illustrating a process of generating a user's interest item DB according to an embodiment of the present invention.

Referring to FIG. 3, the service client 200 (e.g., 200) may acquire (monitor) information about a loading page loaded in the web client (S100). Then, based on the obtained information about the loading page, it can be determined whether the loading page is a target page (S110). Then, the service client 200 (for example, 200) may transmit information on the determined target page to the service server 100 (S120). At this time, the service client (for example, 200) may further transmit the user identification information (S120) and allow the service server 100 to specify which user viewed the target page. The service server 100 may generate a per-user interest item DB 130 based on the identification information of the user.

The service server 100 extracts a keyword combination from the received target page (S130), and generates a per-user interest item DB 130 including the extracted keyword combination (S140). The target information targeted to the user may be provided based on the generated interest item DB 130 and the providing information DB 140, which will be described later.

1 and 2, the service server 100 according to an embodiment of the present invention includes a control unit 110, a keyword extracting unit 120, an interest item DB 130, . The service server 100 may further include a provision information DB 140. Also, a service client (e.g., 200) as shown in FIG. 2 includes a control module 210. The service client (e.g., 200) may further include a page determination module 220.

In the present specification, a module or module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module or module may mean a logical unit of a predetermined code and a hardware resource for the predetermined code to be executed, and may be a code that is physically connected, Or may be easily deduced to the average expert in the field of the present invention. Thus, the module or module refers to a combination of hardware and software that performs the functions defined herein, and does not imply any particular physical configuration.

In addition, the service server 100 may refer to a logical configuration having hardware resources and / or software necessary for implementing the technical idea of the present invention, It does not mean a single device. That is, the service server 100 may mean a logical combination of hardware and / or software provided to implement the technical idea of the present invention. If necessary, the service server 100 may be installed in a device spaced apart from each other, And may be embodied as a set of logical structures for realizing the technical idea of the present invention. Also, the service server 100 may mean a set of configurations separately implemented for each function or role for implementing the technical idea of the present invention.

For example, the control unit 110, the keyword extracting unit 120, the interest item DB 130, and / or the providing information DB 140 may be located in different physical devices, It may be located. According to an embodiment of the present invention, a combination of software and / or hardware constituting each of the control unit 110, the keyword extracting unit 120, the interest item DB 130, and / or the providing information DB 140 The components located in different physical devices and the components located in different physical devices may be organically coupled to each other to implement each of the modules or modules.

The service server 100 may be implemented as a server system so as to implement the technical idea of the present invention while communicating with the service client 200 as shown in FIG.

The control unit 110 may receive information about a predetermined page from the service client 200 (e.g., 200). The information about the page received by the controller 110 may be information about all of the loading pages loaded from the web client of the terminal 10 in which the service client 200 is installed. At this time, the control module 210 may acquire information about loading pages, and may simply transmit the information about the obtained loading pages to the service server 100.

According to an embodiment, the information on the page received by the controller 110 may be information on a target page. In this case, the target page may be selected from the information about the loading pages obtained by the control module 210 by the page determination module 220 included in the service client (e.g., 200). Then, the control module 210 may transmit information on the selected target page to the controller 110. [

Of course, the control module 210 may transmit the identification information of the user to the service server 100 together with information on loading pages or information on a target page. The identification information of the user may be, for example, a login ID when the service according to the technical idea of the present invention is provided after login, or identification information capable of identifying the user terminal 10. Alternatively, identification information of a service client (for example, 200) allocated to each service client (for example, 200) may be used as identification information of the user.

The page determination module 220 may receive information about loading pages received from the control module 210 and may select a target page among the loading pages. A predetermined criterion for the page determination module 220 to select the target page may be stored in the service client 200 in advance. The criteria can be received from the service server 100 and can be updated.

According to an exemplary embodiment, the page determination module 220 can select the target page by determining whether the identification address (e.g., URL or URI) of the loading page corresponds to a predefined target identification address. In the case of the corresponding object identification address, for example, it may be the domain corresponding to the object identification address or the identification address of the loading page among the domains has a predefined specific pattern. The specific pattern may be, for example, a pattern of a final sale page for selling a specific product when the item of interest of the user is a specific product. In general, in the case of an online shopping mall, a sales page for selling a specific product may be assigned to an identification address having a predetermined pattern. Therefore, a plurality of product lists can be simply distinguished from the list-up page.

Of course, according to the technical idea of the present invention, a keyword combination can be extracted from such list-up page, so that the list-up page can also be a target page. A keyword combination that can be extracted from the target page varies depending on how a criterion for determining the target page is set and how the keyword combination matches with an item of interest of an actual user can be different.

According to an embodiment, the page determination module 220 may select a target page according to whether a specific UI exists in the loading page. For example, when there is a UI or a specific object to judge that the page represents interest of the user, such as a 'purchase' button or an 'apply' button of a specific commodity in the loading page, the page judging module 220 You can also select the loading page as the target page. The type of the UI or the object may be stored in advance in the reference, and may be variously set according to what user's item of interest is defined as. For example, when the item of interest of the user is limited to a specific product, the UI or object may be an object capable of purchasing the specific product or registering a product of interest. According to another embodiment, when the user's interest item is a specific person, a photo object of the person, a predetermined UI (e.g., e-mail transmission, sms transmission button, etc.) May be stored in advance.

Meanwhile, the control module 210 may further transmit information on the action performed by the user to the service server 100 in the target page. Then, the interest item DB 130 may further store information on the action, and the information on the action may further be used to specify the target information. For example, if the action is a purchase of a specific product (for example, a purchase button is selected), the provider providing the offer information may notify the user who has purchased the specific product or the user who has not yet purchased the specific product, Can be specified. That is, the target information to be provided to the user may be more specific according to the action.

In addition, the target information providing system 1 based on the automatic collection of the user interest may determine the timing to provide the target information to the user and selectively provide the target information to the user. For this, the control unit 110 may provide the target information received from the service server 100 to the user's terminal 10 immediately after reception (display or playback in a predetermined manner), but even if the target information is received And may provide the target information only at the timing. Accordingly, when the user is not suitable to receive the target information, the target information is provided to reduce the inconvenience to the user and the target information can be delivered more effectively.

According to an exemplary embodiment, the control module 210 may selectively provide target information received from the service server 100 according to the status of the web client. The status of the web client may be, for example, whether the web client is activated or whether the loading page loaded in the web client is a target page (for example, a page containing predetermined product information). When the target information corresponds to the target page, for example, if the target information is a predetermined shoe advertisement, the control module 210 determines whether the page loaded in the web client is a product, And may provide the target information only when the page is an included page (e.g., a target page). In some implementations, the loading information may be provided only if the loading page is a page that contains information about goods associated with shoes or shoes. The greater the correlation between the target information and the contents of the loading page, the greater the effectiveness of the target information.

Meanwhile, the control module 210 included in the service client 200 may receive information on the second terminal 20 of the user from the terminal 10 of the user. According to an embodiment, the second terminal 20 may be the mobile phone of the user. Then, the second terminal 20 may be information capable of identifying the mobile phone (or a USIM of the mobile phone) such as the phone number or device identification information of the mobile phone.

Then, the service server 100 may induce the service server 100 to install a second service client (for example, 200-1) in the second terminal 20 by the user. For example, if the service server 100 transmits a predetermined link or message to the second terminal 20 and automatically or manually installs the second service client (e.g., 200-1) according to the link or message . The service server 100 may set the second terminal 20 as a terminal corresponding to the user's interest item DB 130. The second terminal 20 is set as a terminal corresponding to the user's interest item DB 130. The keyword combination extracted based on the information about the target page received from the second terminal 20 It may be treated as a concern of the user and stored in the user's interest item DB 130. [

As described above, when the second terminal 20 is specified as a terminal of the user, the service server 100 can automatically collect information on the item of interest of the user from the second terminal 20, Lt; RTI ID = 0.0 > a < / RTI > crossover platform that is not dependent on the terminal of the user.

Therefore, it is possible to provide a service as shown in FIG.

5 is a diagram illustrating an example in which target information is provided to a second terminal based on a user's interest collected in the first terminal according to an embodiment of the present invention.

Referring to FIG. 5, a service client (for example, 200) installed in the user terminal 10 can select the target page 1 from the loading page of the terminal 10. Then, the information about the target page 1 may be transmitted to the control unit 110 included in the service server 100. Then, the keyword extracting unit 120 of the service server 100 may extract a keyword combination from the target page 1, and store the extracted keyword combination in the user's interest item DB 130. The control unit 110 determines that the predetermined provision information included in the provision information DB 140 corresponds to the keyword combination extracted from the target page 1, and as a result, the user corresponds to the provision information Lt; / RTI > The controller 110 may provide the provided information, that is, the target information, to the second service client (e.g., 200-1) installed in the second terminal 20 rather than the terminal 10. [ Then, the target information may be provided at the second terminal 20 at a predetermined time. Therefore, target information specified by the interest of the user collected in the terminal 10 may be provided in another terminal of the user, that is, the second terminal 20.

1, the keyword extracting unit 120 extracts a keyword including at least one keyword for each target page from a target page selected from the service client (for example, 200) or selected by the service server 100 Combinations can be extracted.

For this, the keyword extracting unit 120 may obtain the page source of the target page, and may extract the keyword combination by parsing the obtained page source.

The keyword extracting unit 120 extracts at least one keyword from the texts existing in the page source of the target page in a predetermined manner to extract the keyword combination. According to an embodiment, the keyword combination may be a specific tag among page sources of a target page. Or text contained in a specific html source separated by a predetermined tag.

The keyword extracting unit 120 may previously store a predetermined criterion for extracting a keyword. The keyword may be extracted according to the criteria according to the criteria. For example, words such as adjectives, adverbs, and verbs may be excluded from the keyword. Or a keyword having a specific type (for example, a brand name, a series of numbers, a series of letters and numbers, or a keyword determined as product identification information) may be included in the keyword combination. There may be various embodiments for extracting the keyword. The criterion for extracting the keyword may be variously changed according to what kind of a target page is set.

The technical idea of the present invention may be that the target information is not hindered even if the keyword which is irrelevant to the user's interest is included in some keyword combinations. This is because the technical idea of the present invention is that a plurality of provision information exists and target information to be provided to the user may not be specified as a keyword indicating the interest of the user in the provision information present. That is, in the conventional targeting using the search keyword, a lot of provision information (for example, advertisement information) exists, and the provided information is targeted using a search keyword that exactly matches the interest of the user who directly input the user. However, according to the technical idea of the present invention, there are a plurality of keywords related to a user's interest, and the user to whom the providing information is to be provided can be specified based on the providing information provided by the provider. Therefore, the keyword combination does not include only the keyword that accurately indicates the interest of the user, and even if some irrelevant keywords are included, the keyword can still be targeted. In addition, even if there is no specific action (for example, input of a search keyword) indicating the interest of the user from the user, as described above, You can guess the keywords that are considered to be of interest.

When the keyword extracting unit 120 extracts a keyword combination for each target page, the control unit 110 can generate a per-user interest item DB 130 including the extracted keyword combination. An example of this is shown in Fig.

4 is a view for explaining an example of information stored in the interest item DB according to an embodiment of the present invention.

Referring to FIG. 4, the interest item DB 130 may be generated for each user. The generation of each user does not necessarily mean that an individual DB is generated for each user but may include a case where a table is generated as shown in FIG. 4 for each user.

As shown in FIG. 4, the interest item DB 130 may include user identification information (e.g., user identification information 1) that can identify a user. (Keyword 1, keyword 2, keyword 3, and price 1) extracted by at least the target page (page identification information 1 and page identification information 2) (keyword 1, keyword 3, Keyword 5, price 2)). If the item of interest is a commodity, the price can also be extracted as a keyword.

In addition, the service server 100 may further store information on a generation time (e.g., time 1, time 2) of keyword combinations. In the case where the timing is stored as described above, it is for use in determining whether to provide target information to the user based on the timing. According to the technical idea of the present invention, since the interest item DB 130 is stored for each user in the service server 100 and targeting is performed based on the provided information provided by the provider, the user performs a specific action There is an effect that it is possible to provide the user with the useful information every time the useful information is generated, not just providing the target information. In this case, when providing the providing information to the user corresponding to the keyword combination (i.e., the user of the DB including the keyword combination) unconditionally that the keyword combination collected too long ago corresponds to the predetermined providing information, There may be a side effect in which the targeting is performed by (no longer a concern). Therefore, when new provision information is generated using such timing information, there is a keyword combination corresponding to the provision information, and the generation time of the keyword combination is shorter than the maximum allowable timing (for example, Number of days, etc.), the new providing information can be provided to the user as target information.

Further, as described above, information on a specific action (e.g., selection of a specific UI) performed by the user terminal can be further stored for each target page, and the provided information can be further specified .

Also, as described above, the identification information (e.g., first terminal identification information, second terminal identification information, etc.) of the terminal set in the user terminal can be further stored in the interest item DB 130. [

Meanwhile, the providing information DB 140 may include at least one providing information specified by a provider. The provided information may include a provided keyword. A corresponding keyword combination is searched based on the provided keyword, and a user corresponding to the searched keyword combination is specified, so that the user to which the providing information is to be provided can be targeted.

One example of such providing information DB 140 is shown in Fig.

6 is a view for explaining an example of information stored in a provision information DB according to an embodiment of the present invention.

Referring to FIG. 6, the providing information DB 140 may include at least one providing information (providing information 1 and providing information 2). Information on providers (for example, provider 1 and provider 2) may be further stored for each of the provided information. (For example, keyword 1, (keyword 2, keyword 3)) may be stored in the providing information DB 140 for each provided information. The providing keyword may be used to specify a user corresponding to the providing information.

According to an embodiment, the provided keyword may include a plurality of keywords. In this case, the controller 110 may determine that the keyword combination corresponds to the provided keyword when a plurality of keywords are included in any one of the keyword combinations. Accordingly, more accurate targeting may be performed as the number of keywords included in the provided keyword increases. 4 and 6, since the provision information 1 includes only the keyword 1, the control unit 110 stores the keyword combination corresponding to the page identification information 1 and the keyword combination corresponding to the page identification information 2 It can be judged that it corresponds. Since the provision information 2 includes the keyword 2 and the keyword 3, it may be determined that the provision information 2 corresponds only to the keyword combination corresponding to the page identification information 1.

In addition, the provision information DB 140 may further include various conditions (for example, a price condition, a condition for generating a keyword combination, and the like) as a reference of targeting. For example, the price condition may be a condition for determining that the keyword combination corresponds to the provided information only when the price information included in the keyword combination extracted from the predetermined target page is higher than the price condition set by the provider. In this case, the provision information of the provider that sells at a lower price, which is the same as the price of the product through the target page, can be provided to the user's terminal 10 or 20 as target information.

The condition for generating the keyword combination may be a condition that the provider sets to provide the provided information to the user only when the generation time of the keyword combination satisfies the condition set by the provider.

Based on the information stored in the providing information DB 140, a user to be provided with each providing information as target information can be specified.

When the user is specified in this manner, an example of the target information provided to the user may be as shown in Fig.

7 is a diagram illustrating a target information provided by a target information providing method based on automatic collection of user interest according to an embodiment of the present invention.

Referring to FIG. 7, a user can simply surf the web through his / her at least one terminal. Then, the target information providing system 1 based on the automatic interest collection of the user according to the technical idea of the present invention automatically collects information on the interest of the user and acquires target information targeted to the interested interest (for example, Price information on the product ", etc.) to the user's terminal. At this time, the terminal may be irrelevant to whether the user is the terminal that viewed the target page corresponding to the interest. Also, it may be independent of when the target page is viewed. That is, the target information may be independent of whether the target information exists in the providing information DB 140 or in the providing information DB 140 when the user views the target page.

Therefore, according to the technical idea of the present invention, when the user performs only the web surfing, information related to information presumed to be the interest of the user among various information viewed through the web surfing, that is, target information is provided to the user's terminal .

This process will be described with reference to FIGS. 6 and 7. FIG.

FIG. 6 is a flow chart illustrating a loading page specifying method according to an embodiment of the present invention. 7 is a diagram for explaining an example of a process of specifying a search object according to a method of providing a page search system according to an embodiment of the present invention.

Referring to FIGS. 2, 6, and 7, the page specifying module 110 may be configured to request a user to specify a specific page as a loading page, or to automatically load a new page As a loading page. That is, the page specifying module 110 can primarily specify a loading page to specify a search target (S100).

Then, the page search system 100 may extract a search target directly from a loading page that is primarily specified (S200). However, as described above, there may be a case where it is more preferable that the loading page that is primarily specified is not to extract the object to be searched or does not attempt to extract the object to be searched. Even in this case, attempting to specify a search target on a loading page specified primarily and unconditionally means that no search target is specified and no unnecessary resources are used, or even if a specific search target is not a search target that the user may be interested in It may be nothing more than providing unnecessary information to the user. 6, the page determination module 150, which may be included in the page search system 100, may primarily include a loading page specified by the page specification module 110, Whether the page is a page to be extracted, that is, whether it is a target page (S101). If the primarily specified loading page is not a target page, the page determination module 150 may wait for the next loading page to be received by the page specification module 110. [ If the primarily specified loading page is the target page, the search target specifying module 120 may control to specify the search target from the target page (S200).

The manner in which the page determination module 150 first determines whether the loading page specified by the page specification module 110 is a target page may vary. For example, the page determination module 150 may determine whether the page is a target page by determining whether the identification address of the loading page conforms to a predetermined reference pattern. For example, the search target is the product information, and the user may be checking the product information at a predetermined shopping mall (or open market). Then, the user searches the pages of the sellers using the kind of the goods or the identification information of the goods to find the goods information satisfying the desired purchase condition, and if the seller pages are listed up to the user, At least one of the pages may be loaded. At this time, the page on which the seller pages are listed up, that is, the page on which the list of the seller pages is listed, may be pages that do not want to specify the product information (that is, the search target). The page for specifying the product information may be the specific seller page when the user enters the specific seller page in the state that the seller pages are listed up. The reason that the user has entered (or connected to) the specific seller page is because the probability that the product information that the user is interested in is included in the specific seller page or is likely to meet the purchase condition desired by the user . Or a landing page (or main page) of a specific shopping mall (or an open market), there is a possibility that the product information included in such a page is very unlikely to be the product information of interest to the user.

Therefore, according to one embodiment, the page judging module 150 judges that only a page provided by a final seller or a page judged to be a page for selling a specific commodity in a predetermined shopping mall (or an open market, etc.) . In this case, the identification address of the target page may have a predetermined pattern. For example, the page judging module 150 can judge that the page corresponding to the pattern of '(domain) / ~~ / ~ itemcode = (number)', that is, the identification address having the reference pattern, is the target page. (Or " itemcode ") is included in the identification address, it may be determined that the page is a target page. However, the landing page (or the main page May be judged not to be a target page because it does not match the reference pattern or the reference text is not included in the identification address, For example, the page may have a different pattern than the reference pattern, although it may be different for each web site. The reference determination module 150 may determine that the list-up page is not a target page. The reference pattern or the reference text may vary according to a web site or a search object, and the page determination module 150 may store information on the reference pattern or the reference text in advance (by domain).

Of course, depending on an implementation, if the content corresponding to a specific type (a search target type) (for example, a product price exists in the vicinity of a product image and a product image together) from the loading page, that is, And if it exists according to the determination result, it may determine that the loading page is a target page. That is, it is also possible to extract a search target (content) corresponding to a predetermined search target type (for example, person information, product information, etc.) from the loading page and then extract whether the target page is a target page. However, in this case, the effect of determining whether the page is a target page may be reduced.

On the other hand, the page specifying module 110 may select not only the entire loading page (or the loading page determined as the target page) primarily as a target for specifying the retrieval object but only a part of the frames of the loading page (S102 ). If the user opens a page he or she is interested in as described above, the context of the page is loaded in a specific frame (e.g., main frame), and in the remaining frames, so-called advertisement content or content associated with the context of the page Can be loaded. Accordingly, in this case, the page specifying module 110 may select a specific frame from the loading page (or the target page) so that the search target specifying module 120 can extract only a search target included in a specific frame S102). Then, the search target specifying module 120 can specify only the search target included in the specific frame selected by the page specifying module 110. [

For example, if the search target is product information, a page as shown in Fig. 7 may be loaded in the web client. The page may comprise a plurality of frames (e.g., 20, 30, 40). The first frame 20 includes at least one search object (e.g., product information 1 to 3, 21, 22, and 23), and the second frame 30 and the third frame 40 also include at least one (For example, goods information 4 to 6, 31, 32, 33 or goods information 7 to 8, 41, 42). The page identification module 110 may then select a particular frame (e.g., 20) of the plurality of frames 20, 30, 40. The particular frame (e.g., 20) may be a main frame, and whether the main frame is a main frame may be determined by various methods such as tag analysis of a page source, determination of a width of a frame region, and the like. Of course, the page identification module 110 may select a frame other than the main frame.

When the loading page (or the target page) is specified as described above, the page specifying module 110 may select a specific frame of the loading page (or the target page), and specify a search target from the selected specific frame.

For example, if the search object type to be specified in FIG. 7 is the goods information, the search object specifying module 120 extracts at least one search object (for example, goods information 1, goods information 2, goods information 3 Can be specified.

Here, according to the technical idea of the present invention, the search target specifying module 120 may specify all of a plurality of search targets extracted from a loading page (or a specific frame of a loading page) as a search target, When a plurality of objects to be searched are extracted from a specific frame of the loading page), only a few of them may be selected as the object to be searched.

For example, the search target specifying module 120 may specify a plurality of search targets (e.g., product information 1, 2, and 3) extracted from the first frame 20, that is, candidate search targets as search targets. According to the embodiment, at least one of the plurality of candidate search objects (for example, product information 1, 2, and 3) extracted may be selected and specified as a search object. That is, according to the technical idea of the present invention, as described above, a process for inferring what search target is likely to be of interest to the user among the search targets included in the loading page, Can be performed. Nevertheless, as shown in FIG. 7, a plurality of candidate search objects can be extracted from the loading page. In this case, based on the relationship with a predetermined reference object (for example, 14, 14-1) The search target to be used can be specified. The reference object may vary according to the type of search object.

Such an example will be described with reference to FIGS. 7 and 9. FIG.

FIG. 9 shows a flow chart for explaining a search method of a search object according to another embodiment of the present invention.

7 and 9, the search target specifying module 120 searches a plurality of search targets (i.e., candidate search targets 21 to 23) in the loading page (or a specific frame of the loading page) (S250). In addition, the reference object may be set to a predetermined UI (14 or 14-1) included in the loading page. The search object to be explained or promoted in the loading page may be predicted by the reference object. That is, even if the first frame 20 includes a plurality of search objects 21 to 23 as shown in FIG. 7, the first frame 20 actually includes the first search object 21, Or may be a page or frame implemented to provide the user with information about the first search target. Whether the target page (or frame) for handling the search target mainly handles which search object is determined by the reference object (for example, the settlement UI 14, the quantity selection UI 14-1 or the like) Can be estimated based on the relationship (S251). For example, the candidate search object 21 in which the corresponding content (product image, price, identification information, etc.) is disposed closest to the reference object 14, 14-1 may be specified as a search object to be used for search. (For example, 21) can be specified when the reference object 14, 14-1 is selected (clicked or touched). In this way, the reference object 14, (E.g., 21) may be ultimately specified as the search object to be used for the search, provided that it is provided for a specific search object (e.g., 21), i.e., associated with a particular search object (e.g., 21) S253). For this, the search target specifying module 120 extracts information about the specific search target (for example, 21) from the page source obtained when the reference object 14, 14-1 is selected, (E.g., 21) may be specified as a search target. Of course, at this time, a predetermined control may be executed to acquire a page source obtained when the reference object 14, 14-1 is selected, and various methods may exist.

According to an embodiment, after a plurality of candidate search objects are extracted from the loading page, a specific one of a plurality of frames included in the loading page may be selected (S252). In this case, the specific frame may not be selected before the candidate search target is extracted from the loading page. Then, a candidate search target included in the specific frame selected from among the candidate search objects may be finally specified as a search target (S253).

 8 shows a specific manner in which the search target specifying module 120 specifies the search target from the loading page (or a specific frame of the loading page).

8 is a data flow diagram illustrating a method of specifying a search object according to a method of providing a page search system according to an embodiment of the present invention.

Referring to FIG. 8, the search target specifying module 120 can specify a search target from a loading page (or a specific frame of a loading page). Specifying a search target may mean a series of processes for determining a search target (content) to be used in the search. The service client 210 extracts a search object from a loading page (or a specific frame of a loading page) and stores information on the extracted search object (e.g., product identification information, a product type, a price, Or the like) to the search target specifying module 120 to finally specify information about the transmitted search target as a search target, or the search target specifying module 120 directly searches the loading page (or And a specific frame of the loading page). According to an embodiment, the search target specifying module 120 may receive information about the search target from the web server 300 that provides the loading page (or a specific frame of the loading page).

For example, the service client 210 may receive a page source of a loading page from the web server 300 or from a web client (S210). The page source can be obtained by receiving the identification address of the loading page from the web client and requesting the web server 300 for a page source corresponding to the received identification address. Then, the service client 210 can perform DOM (Document Object) parsing on the received page source (S211). If it is determined that the search target type (for example, product information, person information) to be extracted as a result of the parsing is included in the page source, information on the search target is extracted from the page source and the search target specifying module 120 Lt; / RTI > Then, the search target specifying module 120 can specify information about the received search target as a search target. For this purpose, the service client 210 may define information about a search target type, that is, a search target to be extracted. In addition, the information to be included in each search target type or the type and tag type of the tag may be defined in the service client 210 in advance.

According to the embodiment, the service client 210 may target the source (or result information) after the page source of the loading page (or the specific frame of the loading page) is executed in the web client as an object of DOM parsing . In this case, the page source may include a code (for example, a script, etc.) that can be executed dynamically. Then, the service client 210 receives information corresponding to a result after the page source is executed by the web client from the web client (S210), parses the received information (S211) (S212) and transmits the extracted information to the search target specifying module 120 included in the page search system 100 (S213).

Depending on the implementation, the retrieval object specifying module 120 may directly perform retrieval of the retrieval object from the page source acquisition, the DOM parsing, and the parsing result as described above. At this time, the service client 210 may transmit the page identification address to the search target specifying module 120, and the search target specifying module 120 may receive the page source based on the transmitted identification address. Also, when parsing is performed after executing the page source, the search target specifying module 120 may execute the page source through virtual control.

According to an embodiment, the service client 210 obtains a loading result image of a loading page (or a specific frame of a loading page) loaded in the web client (S230), image-processes the obtained loading result image, Information on the defined search target can be extracted (S231-1). That is, the service client 210 captures the loading result of the loading page (or a specific frame of the loading page) loaded in the web client as an image, and then processes the captured image to generate a predefined type of content (S231-2). The search target specifying module 120 may extract the information about the search target according to the determination result (S231-2). According to another embodiment, the service client 210 obtains only the loading result image from the web client (S230), and transmits the obtained loading result image to the search object specifying module 120 (S231). Then, the search target specifying module 120 may image the transmitted loading result image (S232), and then extract information about the search target.

According to another embodiment, the search target specifying module 120 may receive information about a search target from the web server 300 that provides the loading page (or a specific frame of the loading page). For example, as described above, the search target specifying module 120 or the service client 210 may use the predetermined reference pattern or the reference text (for example, 'itemcode') included in the identification address of the loading page, It is possible to extract the identification information for specifying a predetermined search object (for example, a product, etc.) in the database 300. Then, the service client 210 and / or the search object specifying module 120 transmits the extracted identification information to the web server 300, and the web server 300 searches the search object corresponding to the identification information (E.g., product information) to the service client 210 and / or the search target specifying module 120. [ Of course, in this case, the web server 300 may transmit an API (Application Programming Interface) to the service client 210 and / or the page search system 100 to request information about a search target according to the identification information It may be open.

In addition, the service client 210 and / or the search target specifying module 120 may extract information on a search target corresponding to a predetermined search target type from a loading page (or a specific frame of a loading page) have.

The search target may be one content (e.g., keyword, image, or moving image), or a plurality of sets of the content itself may be the search target. Since the search target ultimately represents content that the user may be interested in, according to an embodiment, the search target may include only one kind of content, or a plurality of sets of content itself may be defined as a search target. Therefore, the information about the search target to be extracted from the loading page (or the specific frame of the loading page) may vary depending on what information to be included in the search target is defined. The content to be included in the search target may be defined in advance for each search target type. For example, when the search target is the person information, the user may be interested only in the name of the person himself / herself. Then, the search target called person information may be content including only the name of the person. If it is determined that the user is interested in the set of contents including the name, the age, and the photograph with respect to the content called the person information, the search object called the person information may be defined as a set of contents such as name, have.

For example, a search object called product information may be defined only by identification information (e.g., ID) of a product. However, the user may be interested in the identification information of the product and the price of the product. Then, the search object called product information can be defined as a set of contents such as identification information of goods and price of goods. Therefore, the search object according to the technical idea of the present invention can be defined as a set of various contents or information for each search type. Since the search object can be defined as a set of various contents or information, only information (contents) that is more accurate and interesting to the user can be provided to the user as the provided information.

Individual information (or content) included in each search object can be defined as a parameter. And at least one of these parameters can be used to perform the search and specify the provision information to be provided to the user.

10 is a diagram for explaining a method of specifying a first parameter and a second parameter from a search target according to an embodiment of the present invention. 11 is a view for explaining a manner in which provided information is specified according to an embodiment of the present invention.

10A to 10C, the search target specifying module 120 can specify a search target in the above-described manner (S260). Then, at least one first parameter may be specified in the specified search target (S261). Further, at least one second parameter may be specified in the specified search object (S262). The first parameter may be information serving as a reference for specifying a search result. That is, the search module 130 may extract target information including the first parameter from the target DB 400. At this time, the search target specifying module 120 may specify one first parameter, but may specify a plurality of first parameters. The accuracy of the search can be increased depending on how many the first parameters are specified. It is needless to say that the parameter to be used is a first parameter for each search target type and information about which parameter is used as a second parameter is predefined in the search target specifying module 120 or can be input from the user.

The second parameter may be a search result obtained after the search module 130 performs a search using the at least one first parameter in the target DB 400, Or information that can be used to specify the providing information to be provided to the user's terminal 200).

Therefore, according to the technical idea of the present invention, at least one of the first parameters is defined so that the accuracy of the search is enhanced and at least one of the second parameters is defined, whereby the validity or usability of the provided information to be provided to the user can be enhanced It is effective. For example, the first parameter and the second parameter are also information extracted from the loading page (or a specific frame of the loading page), and simply include both the first parameter and the second parameter, Providing the predetermined information or contents to the user may again provide the user with the information (loading page) that he / she has already seen, so that the information may be worthless. In addition, the concept of the conventional search is simply to provide all the information (contents) including all of the search keywords (for example, the first parameter and the second parameter) to the user, and allow the user to select necessary information among them According to the technical idea of the present invention, the parameters to be included in the search result and the information to be provided to the user among the search results can be defined in the same manner, so that it is possible to selectively provide the providing information having high value as information .

For example, the specific search target of the search target specifying module 120 may be person information or product information. The person information may include parameters such as name, age, and portrait as shown in FIG. 10A. If the search object is the person information, the search target specifying module 120 may define the name as the first parameter and the age as the second parameter in advance. The target DB 400 may include a plurality of pieces of person information (target information) including a name (person identification information), an age, and a portrait. Then, the search module 130 may acquire the first parameter, that is, the person information having the same name as the name specified from the search target specified from the loading page, in the target DB 400 as a search result.

Then, the providing information specifying module 140 may specify the target information of different ages from the search result target information obtained as the search result, as the providing information. Then, the providing information specifying module 140 can provide the specified providing information to the user. The providing information may include the same parameter as the person information, or a part of the parameter. In this case, the user can be automatically provided with a portrait photograph of the person at the age of the person included in the page (loading page) which the user is viewing while surfing the web.

The manner in which the provided information specifying module 140 specifies the provided information may vary. For example, the providing information specifying module 140 may specify target information whose second parameter has a value different from the second parameter specified from the search target, as the providing information, and may determine a larger (or smaller ) May be specified as the providing information. Then, in the above example, the user can automatically be provided with the portrait of the same person when the person is older (smaller) than the person's picture provided in the current loading page.

For example, as shown in FIG. 10B, when the search target specified by the search target specifying module 120 is product information, the product information may include the product identification information (ID) and the price as parameters. The product image may be further included as a parameter according to the embodiment.

In this case, the provided information provided to the user will be described with reference to FIG.

As shown in FIG. 11A, the target DB 400 may include a plurality of target information 51-54. In addition, the search target specified from the loading page (or a specific frame of the loading page) may include information such as ID 1 and price 100 as the product identification information.

Then, the search target specifying module 120 can specify the product identification information (ID 1) as the first parameter and specify the price 100 as the second parameter.

Then, the search module 130 may perform a search based on the search object. Then, the search module 130 may acquire the target information 51-54 including the first parameter of the target information as the search result target information as shown in FIG.

Then, the providing information specifying module 140 can specify the providing information based on the acquired search result target information 51 to 54. [ The providing information specifying module 140 can specify the search result target information 51-54 having a different value from the second parameter 100 specified from the search target, using the provided information. Then, the providing information specifying module 140 may provide search result target information 51 to 54 to the user.

According to an embodiment, the provided information specifying module 140 may specify search result target information having a value smaller than the second parameter 100 specified from the search target, as the provided information. In this case, only the target information 52 to 54 among the search result target information 51 to 54 may be selectively provided to the user as provided information. According to an embodiment, only the target information having a value smaller than the second parameter 100 specified from the search target and including the second parameter of the lowest value may be specified as the providing information. In this case, the target information 53 may be specified as provision information and provided to the user. Therefore, if the user simply performs the web surfing, the user can receive information on the goods or the seller of the same goods having a price condition (or a lowest price) that is higher than the price condition of the goods provided on the current loading page.

Then, the user can be provided with provision information ("ID1, 95" at www.ccc.com) as shown in FIG. 11B. Such provisioning information may be provided in a pop-up or other various ways on the loading page. The manner in which the provision information is provided to the user's terminal 200 can be selectively employed in any manner that can attract a user's attention.

In various manners, the providing information specifying module 140 may determine which providing information is to be provided based on the second parameter.

The target information may include information (seller information) that is not included in the search target, and which information included in the target information may be included in the providing information may be determined by the execution of the providing information specifying module 140 But may be variously embodied according to the examples.

The providing information provided by the providing information specifying module 140 to the user may not necessarily be the target information stored in the target DB 400. [ That is, the providing information specifying module 140 determines whether the provided information is included in the provided information based on the second parameter extracted from the search target and the value (s) of the second parameter included in the target information (s) stored in the target DB 400 The second parameter to be included may be newly calculated.

For example, the providing information specifying module 140 may determine whether the second parameter (e.g., 100) extracted from the search target and the lowest value (e.g., 95) of the second parameter values included in the search result target information A predetermined calculation result value (e.g., 97) may be included in the providing information. Of course, the calculation result may be the same as or different from the second parameter value already included in the search result target information. For example, the providing information specifying module 140 sets a value obtained by discounting the extracted second parameter value 100 by a predetermined ratio (for example, 3%) to the lowest value (for example, 95) of the second parameter value (97) is equal to or higher than the lowest one of the second parameter values (for example, 95), the discounted value 97 can be specified as providing information have.

Thus, even though the user is not provided with the lowest price product information of the product he / she is viewing, the user can always be provided with a better price condition than the product information he / she is viewing from the page search system 100. Then, provision information (for example, "purchase ID 1 at 97") may be provided as shown in FIG. 11C. Of course, at this time, the providing information specifying module 140 may determine whether to further include any information (e.g., product identification information, image, dealer information, etc.) in addition to the new second parameter value 97 .

The providing information specifying module 140 may specify a supplier (or a seller) to provide a product as a second parameter value 97 of the calculation result. The providing information specifying module 140 can select the provider based on the second parameter value contained in each of the target information 51 to 54 based on the search result target information 51 to 54. [ For example, the providing information specifying module 140 may specify a seller (e.g., C) corresponding to the target information 53 including the lowest second parameter value 95 as a seller or a supplier. (E.g., B, D) corresponding to the target information (e.g., 52 and 54) containing the value (or the same value) most similar to the calculated second parameter value It may be specified as a seller or a supplier. Alternatively, the seller who provides the highest cost to the performing entity of the page search system 100 may be specified as the provider.

According to an embodiment, the providing information specifying module 140 may perform a bid to determine a supplier to supply the goods with the calculated second parameter value (e.g., 97).

This process will be described with reference to FIG.

FIG. 12 is a diagram for explaining a process in which provided information is specified by a bid method according to an embodiment of the present invention.

Referring to FIG. 12, the providing information specifying module 140 may perform a bid on sellers (for example, A, B, C, and D) corresponding to the search result target information. That is, the bidder can perform the bid for the seller who sells the same product as the search target. The providing information specifying module 140 may set the seller to participate in the bidding to the value of the second parameter each registered by the seller (for example, A, B, C, D) 95, 96). For example, the sellers A and B selling at a value greater than the calculated value 97 may not selectively participate in the bidding.

When the participant is specified in the bidding, the providing information specifying module 140 can transmit the bidding information to each of the sellers' terminals (for example, 500 to 503). Then, the seller who specifies the highest bid cost can be specified as the supplier. The bid cost may be, for example, a cost to be paid to the subject of the page search system 100, a benefit (or service) to be provided to the user, and various embodiments may be possible.

Therefore, when the technical idea of the present invention is applied to the product information, the effect of the seller on the lowest price to be searched through the online image at the time of pricing of the product can be reduced.

Further, there is an effect that the information provided to the user as a result of the search may be adaptively generated as well as existing information (for example, target clauses).

Meanwhile, the target information providing method based on automatic user interest collection according to the embodiment of the present invention may be implemented in the form of computer-readable program instructions and stored in a computer-readable recording medium. The control program and the target program can be stored in a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software.

Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical media such as CD-ROM and DVD, a floptical disk, And hardware devices that are specially configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. The above-mentioned medium may also be a transmission medium such as a light or metal wire, wave guide, etc., including a carrier wave for transmitting a signal designating a program command, a data structure and the like. The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

It is intended that the present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. .

Claims (24)

A service client installed and executed independently of a web client executed in a user terminal and acquiring information on a loading page loaded in the web client; And
And a service server connected to the service client through a wired / wireless network to transmit predetermined target information through the service client role,
The service client,
Transmitting information about at least some pages of the loading pages to the service server,
The service server,
Extracting a page-by-page keyword combination including at least one keyword from each of the at least some pages, generating a user interest item database including the extracted page-by-page keyword combination, And transmits the target information to the user's terminal.
2. The method according to claim 1,
Wherein the information about the predetermined target page and the identification information of the user among the loading pages loaded in the web client are transmitted to the service server.
3. The method according to claim 2,
Determining at least one of whether an identification address of the loading page corresponds to a predefined object identification address or whether a predefined UI exists in the loading page,
And automatically collecting user interest to determine whether the loading page is the target page based on the determination result.
3. The method according to claim 2,
And automatically collecting user interest to further transmit information on a predetermined action performed by the user on the target page to the service server.
2. The method according to claim 1,
And provides information received from the service server to the terminal of the user selectively according to the state of the web client.
6. The method according to claim 5,
Wherein the target information is provided to the terminal of the user when the web client is activated or the web client loads a predetermined predetermined target page.
2. The method according to claim 1,
Receives information about the second terminal of the user from the terminal of the user,
The service server,
And setting the second terminal as a terminal corresponding to the user's interest item DB based on the information about the second terminal received from the service client.
8. The service providing system according to claim 7,
Receiving information on a second page of at least a part of second loading pages loaded from a second web client of the second terminal from a second service client installed in the second terminal,
Extracting at least one keyword from each of the at least a part of the second pages to include a combination of pages for each page corresponding to each of the at least some second pages in the user's interest item DB, Target information selected based on a page-specific keyword combination corresponding to one page is transmitted to the terminal.
The service providing system according to claim 1,
And automatically collecting user interest to obtain the page source of each of the at least some pages and to extract the at least one keyword by parsing the obtained page source.
The service providing system according to claim 1,
And a provision information DB including provision information input from the terminal of the provider,
Extracts a user corresponding to the provided information based on a user-specific item DB including the provided information DB and the user's interest item DB, and transmits the provided information to the service client as target information corresponding to the extracted user A system for providing target information based on automatic collection of user interest to transmit.
11. The service providing system according to claim 10,
Performing a search in the per-user interest item DB using the provided keyword included in the provided information, and providing the provided information to the user terminal corresponding to a keyword combination corresponding to the provided keyword as target information And transmitting the user information to the target information providing system.
11. The service providing system according to claim 10,
When the new providing information is input to the providing information DB, the user corresponding to the providing information is specified based on the input new providing information and the per-user interest item DB, To the target information.
13. The service providing system according to claim 12,
If the generation time of the page-specific keyword combination corresponding to the new provision information is later than the maximum allowable time in comparison with the input time of the new provision information, the user who transmits the new provision information as the target information to the terminal of the specified user Target information providing system based on automatic collection of interest.
Extracting a page-by-page keyword combination including at least one keyword from at least some pages of loading pages loaded in a web client executed in a user terminal, the target information providing system based on automatic user interest collection;
Generating an interest item DB of the user including the combination of keywords for each page from which the target information providing system based on the user interest automatic collection is extracted; And
And providing target information to the terminal of the user based on the user's interest item DB in which the target information providing system based on the user interest automatic collection is created,
Wherein the target information providing system based on automatic collection of user interest acquires information about the loading pages through a service client installed in the user terminal independently of the web client. Delivery method.
15. The system of claim 14, wherein the target information providing system based on automatic user interest collection comprises at least one keyword from at least some pages of loading pages loaded in a web client executed on a user terminal, The method comprising:
Wherein the target information providing system based on the user interest automatic collection extracts the keyword combination only from a predetermined target page among loading pages loaded in the web client.
16. The method of claim 15, wherein the generating of the user's interest item DB including the keyword-specific keyword combination extracted from the target information providing system based on the user interest automatic collection comprises:
Generating the interest item DB of the user including the keyword combination extracted from the target page and the generation time of the keyword combination,
The target information providing system based on the user interest automatic collection includes:
Wherein the target information corresponding to the keyword combination generated after the generation time of the keyword combination is also provided to the terminal of the user.
16. The method of claim 15, wherein the generating of the user's interest item DB including the keyword-specific keyword combination extracted from the target information providing system based on the user interest automatic collection comprises:
And generating the interest item DB of the user by including information about the combination of the keyword extracted from the target page and a predetermined action (purchased or UI clicked) performed by the terminal of the user on the target page In addition,
The target information providing system based on the user interest automatic collection includes:
And providing the target information determined based on the information on the action to the terminal of the user.
15. The method according to claim 14, wherein the target information providing method based on automatic user interest collection comprises:
Receiving information about the second terminal of the user from the terminal of the user, the target information providing system based on the automatic collection of the user interest; And
Wherein the target information providing system based on the user interest automatic collection further comprises setting the second terminal as a terminal corresponding to the user's interest item DB based on the information about the second terminal, Based target information providing method.
19. The method of claim 18, wherein the generating of the user's interest item DB including the keyword-specific keyword combination from which the target information providing system based on the user interest automatic collection is extracted comprises:
Wherein the target information providing system based on the automatic collection of user interest collects page-by-page keyword combinations including at least one keyword from each of at least a second page of the second loading pages loaded in the second web client of the second terminal Extracting the user interest item DB from the user's interest item database, and further including the user interest item DB in the user's interest item DB.
20. The method of claim 19,
Wherein target information corresponding to a keyword combination extracted from any one of the second pages corresponding to the second terminal is transmitted to the terminal.
15. The system according to claim 14, wherein the target information providing system based on the user interest automatic collection includes:
And a provision information DB including provision information input from the terminal of the provider,
Wherein the step of providing target information to the terminal of the user based on the user's interest item DB in which the target information providing system based on the automatic interest collection of the user is created comprises:
The target information providing system based on the user interest automatic collection extracts a user corresponding to the provided information based on the provided information DB and the per-user interest item DB including the user's interest item DB, and extracts the provided information And automatically collecting user interest transmitted to the user's terminal using the target information corresponding to the user.
The method of claim 21, wherein providing the target information to the terminal of the user based on the user's interest item database, in which the target information providing system based on the user interest automatic collection is created,
Wherein the target information providing system based on the automatic collection of user interest carries out a search in the per-user interest item DB by using the provided keyword included in the provided information, and the search result to be performed corresponds to a keyword combination corresponding to the provided keyword And automatically identifying the user based on the user's interest.
22. The method as claimed in claim 21, wherein the target information providing method based on automatic user interest collection comprises:
When the new provision information is input to the provision information DB, the target information provision system based on the automatic interest collection of the user selects a user corresponding to the provision information based on the new provision information and the per-user interest item DB And transmitting the new provisioning information to the terminal of the user as the target information to the terminal of the specified user.
A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 14 to 23.

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