KR20140119958A - System, method and computer readable recording medium for providing the advertisement on the social network game - Google Patents

Abstract

The present invention relates to a system for providing an offline game mode in a social network game, offering online games through relation establishment between game users. The system comprises a game server providing a social network game to a plurality of users connected via a communication network; a database server interworking with the game server to store game-related data; and a user terminal accessing the game server via the communication network to execute the social network game, wherein the user terminal is set to be converted to an offline game mode when it cannot access the game server via the communication network and to deactivate at least one network-related function of a game, thereby executing the game, and when converted into the offline game mode, any one advertisement information selected from among a plurality of pieces of advertisement information provided from the game server is fixedly displayed.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing system, a method, and a computer readable recording medium in a social network game.

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an online game service providing system, and more particularly, to an advertisement providing system, method, and computer readable recording medium in a social network game providing an online game through a relationship between game users.

As a major industry in the 21st century, cultural industries such as movies, comics, and games are attracting attention. Among them, the game industry will develop as a center industry in the era of culture tourism industry in the 21st century as a cutting-edge knowledge-based complex industry with high added value.

Today, the widespread use of the Internet has led to the rapid development of wireless mobile communication technology beyond the fixed line, and in the real world, information retrieval on the Internet through portable terminals such as mobile phones, PDAs, and hand- It became possible regardless of time and place.

In addition, as the performance of recently launched smartphones has improved, users are moving a lot from general mobile phones to smart phones. Smart phone is an intelligent mobile phone that adds a computer support function to a mobile phone. It is equipped with a personal digital assistant (PDA) function, internet function, video playback function, Etc., to provide a more convenient interface for use. In addition, with the support of wireless Internet function, it is connected to internet and computer, and also functions as a terminal such as e-mail, web browsing, fax, banking, and game. On the other hand, smart phones have a standard operating system (OS) or a dedicated operating system to accommodate various functions. As described above, since various functions can be implemented through various user terminals such as a smart phone, various dedicated application programs and contents that are driven in the user terminal are being developed.

Meanwhile, as the computer-related information and communication technology develops, the game industry is also rapidly developing. For example, the Social Network Game (SNG) or Social Game is based on a social network service platform such as Facebook, MySpace, Mixi, Cyworld, Me2Day, etc., It is a new type of social network based game that maximizes user participation and relationship to promote. Unlike ordinary online games, which are aimed at the game itself, it is characterized by easy interface to increase familiarity and homogeneity among users in the SNS network for users of all ages.

However, in the case of such an SNG game, a user terminal (e.g., a smart phone) must always maintain a network in an online connection state due to the nature of the game. Therefore, there is a problem that the game can not be played in a situation where the networking function of the user terminal is abnormal or the wireless connection environment is bad and the wireless Internet connection is difficult. Especially, during SNG game play through smartphone while on the move, there can be a serious problem that happens when the game is offline even during game and the play suddenly stops.

1 is a flowchart showing a game execution procedure in a conventional SNG game. Referring to FIG. 1, an SNG game application is installed in a user terminal (S101). When a user clicks an icon, the SNG game is executed, and the SNG application is executed (S102). At this time, since the SNG game basically requires online access due to the nature of the game, it is determined whether online access is possible (S103).

As a result of the determination, if the online connection is enabled, the online game server is connected to the game server to load online data (S104), and executes the game (S105).

On the other hand, if it is determined that the user terminal is not in the online connection state, the online accessibility message is displayed on the screen (S106), and the game execution is forcibly terminated (S107).

As described above, in the case of an SNG game in which a game is to be played using an online network, there arises a problem that the SNG game can not even be executed when the network state is unstable or in an area where the Internet connection is not possible. Therefore, due to the nature of the SNG game, which is required to raise the game level or to perform the mission through continuous activities, the inability to play the game due to the inability to access the online game is causing a lot of stress to the game users.

Therefore, there is a need for a method that allows the game to continue even if it is not online in the SNG game, and that the play result in the off-line state can be continuously maintained even in the online state.

In addition, there is a need for a method that can effectively provide advertisements that are provided online when the player continues to play in the offline state.

It is an object of the present invention to provide an advertisement providing system, a method, and a computer readable medium in a social network game in which a game can be continued even if it is not online in a social network game (SNG) And a recording medium.

In order to achieve the above-described object of the present invention and to achieve the specific effects of the present invention described below, the characteristic structure of the present invention is as follows.

According to an aspect of the present invention, an advertisement providing system in a social network game includes: a game server for providing a social network game to a plurality of users connected through a communication network; A database server for storing game-related data in cooperation with the game server; And a user terminal connected to the game server through the communication network to execute a social network game, wherein the user terminal switches to an offline game mode when the game server can not be accessed through the communication network, A game is executed by setting at least one network related function in the game to be inactive and any one piece of advertisement information selected from a plurality of pieces of advertisement information provided from the game server when the game is switched to the offline game mode is fixedly displayed.

Preferably, the user terminal includes a game database for storing game data used during the execution of the social network game, the game database stores game data used in the offline game mode, And when the game server is connected to the game server in the game mode, the game data stored in the game database is uploaded to the database server.

Preferably, when the user terminal accesses the game server via the communication network, the user terminal synchronizes the game data uploaded to the database server and the game data stored in the game database.

Preferably, when the social network game is a game related to the bakery, the network related function is any one selected from visiting a friend, presenting a friend, and helping a friend.

Preferably, the functions available in the online game mode include bread making and harvesting, staff employment, object purchase and location movement, level up, recipe production, friend visiting, friend gift, And friend help.

Preferably, the uploading is performed in the order of a user information value, a character information image, and store information data.

Preferably, among the plurality of pieces of advertisement information provided from the game server, one piece of advertisement information that was last displayed at the time of offline conversion is fixedly displayed.

Preferably, the user terminal is configured to randomly display a plurality of pieces of advertisement information provided from the game server in an online game mode.

According to another aspect of the present invention, an advertisement providing method in a social network game includes a game server for providing a social network game to a plurality of users connected through a communication network, A method of providing an offline game mode in a social network game providing system of a social network game, the method comprising: determining whether a user terminal can access the game server through the communication network; Switching to an offline game mode when the game server can not be connected to the game server; Executing a game by setting at least one network related function in the game to be inactivated according to the offline game mode switching; And one of the plurality of pieces of advertisement information provided from the game server at the time of switching to the offline game mode is fixed and displayed.

Preferably, the user terminal includes a game database for storing game data used during execution of the social network game, the game database storing game data used in the offline game mode; And uploading the game data stored in the game database to the database server when the user terminal accesses the game server in an online game mode.

Advantageously, the method further comprises synchronizing game data uploaded to the database server and game data stored in the game database when the user terminal accesses the game server via the communication network.

Preferably, when the social network game is a game related to the bakery, the network related function is any one selected from visiting a friend, presenting a friend, and helping a friend.

Preferably, the functions available in the online game mode include bread making and harvesting, staff employment, object purchase and location movement, level up, recipe production, friend visiting, friend gift, And friend help.

Preferably, the uploading is performed in the order of a user information value, a character information image, and store information data.

Advantageously, the method further comprises the step of randomly displaying a plurality of pieces of advertisement information provided from the game server in an online game mode.

Advantageously, the method further comprises the step of randomly displaying a plurality of pieces of advertisement information provided from the game server in an online game mode.

Meanwhile, the information for providing the advertisement providing method in the social network game can be stored in a recording medium readable by the server computer. Such a recording medium includes all kinds of recording media in which programs and data are stored so that they can be read by a computer system. Examples include ROMs (Read Only Memory), Random Access Memory, CD (Compact Disk), DVD (Digital Video Disk) -ROM, magnetic tape, floppy disk, optical data storage device, (For example, transmission over the Internet). Such a recording medium may also be distributed over a networked computer system so that computer readable code in a distributed manner can be stored and executed.

As described above, according to the present invention, there is an advantage that a game can be played and played even in a social network game (SNG) even if the user terminal is not online.

In addition, even when the SNG is switched to the offline mode, the online advertisement is continuously exposed, thereby enhancing the advertisement effect.

1 is a flowchart showing a game execution procedure in a conventional SNG game.
2 is a diagram illustrating a system for providing an offline game mode in a social network game according to an embodiment of the present invention.
3 is a detailed configuration of a game application installed in a user terminal according to an embodiment of the present invention.
4 and 5 are flowcharts illustrating an offline game mode providing procedure in a social network game according to an embodiment of the present invention.
6 is a flowchart illustrating a synchronization procedure between a server and a terminal according to an embodiment of the present invention.
7 is a flowchart illustrating an advertisement providing procedure according to an embodiment of the present invention.
8 to 11 are views showing an execution screen of the SNG game implemented according to the embodiment of the present invention.
12 is a view showing a detailed configuration example of an offline game mode providing system in a social network game according to an embodiment of the present invention.
13 to 15 are diagrams showing an advertisement providing screen in a SNG game implemented according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which the claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

The present invention discloses a system and method for providing an offline game mode in a social network game in which a game can be continued even if it is not online in a social network game (SNG). To this end, in the embodiment of the present invention, after the play result in the offline state is stored in the user terminal so that the play result in the offline state can be continuously maintained even in the online state, The result of the play is updated and the player can play in the online mode. In addition, according to an embodiment of the present invention, an advertisement providing system and method in a social network game in which an online advertisement can be continuously maintained even in an offline state in a social network game (SNG) is disclosed.

The term 'user terminal' in the following description includes not only a general desktop computer but also a smart phone including a mobile communication terminal, a desktop computer, a notebook computer, a workstation, a palmtop computer, a personal digital assistant a personal digital assistant (PDA), a web pad, and the like, and can be adopted as a user terminal according to the present invention as long as it is a digital device equipped with a microprocessor and computing capability.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

First, a system and an apparatus according to an embodiment of the present invention will be described with reference to FIGS. 2 and 3, and a method according to an embodiment of the present invention will be described with reference to FIGS. 4 to 7. FIG.

2 is a diagram illustrating a system for providing an offline game mode in a social network game according to the present invention. Referring to FIG. 2, a system according to the present invention may include a service server 200, a communication network 210, and a user terminal 220.

At this time, the service server 200 may include a web server 201, a game server 202, a DB (database) server 203, and the like. The web server 201 is a server for providing a web page for the SNG service. The web server 201 accesses the web server 201 via the communication network 210 from the user terminal 220 to download an application for executing the SNG game, You can find information about the game.

The game server 202 provides the SNG game program and supports the online game mode and the offline game mode to each user terminal according to the embodiment of the present invention and stores the game data played in the offline state in the DB server 203 The game data is compared with the previous game data and then updated. By doing so, the SNG game can be played even in the off-line state, and the game results played in the off-line state can be played even when the game is online.

Meanwhile, the game server 202 may provide a plurality of pieces of advertisement information stored in the DB server 203 to each user terminal 220 according to an embodiment of the present invention. Accordingly, when playing the game in the on-line mode at each user terminal 220, the plurality of advertisement information can be displayed in the game. For example, it can be provided in the form of FIG. 15 to FIG. In addition, according to the embodiment of the present invention, when advertisement information is provided in the form of a banner, a plurality of pieces of advertisement information may be displayed randomly.

In the DB server 203, SNG game related information of each user is structured and stored. In particular, when each user plays on-line and ends the game, the game result is stored in the DB server 203 so that the game result (e.g., user level, game state, character information, etc.) Then you can play. Also, as described above, according to the embodiment of the present invention, a plurality of pieces of advertisement information can be stored and provided to each user terminal 220, so that at least one piece of advertisement information can be displayed during game play.

Meanwhile, even if the user terminal 220 can not access the game server 202 online due to a failure of the communication network 210 or various reasons, the user terminal 220 can play the game in the offline mode. At this time, since the result data played in the offline mode can not be uploaded to the DB server 203 in real time, it is stored in the internal memory of the user terminal 220. Then, when the user terminal 220 can again access the game server 202 via the communication network 210, the last game data played in the offline mode stored in the internal memory is uploaded to the DB server 203 . Therefore, even when the game is played online, the player can continue playing in the last game state in the previous offline mode.

The communication network 210 may be configured without regard to its communication mode such as wired and wireless, and may be a personal area network (PAN), a local area network (LAN), a metropolitan area network ), A wide area network (WAN), and the like. Also, the communication network 210 may be a known World Wide Web (WWW) and may use a wireless transmission technique used for short-distance communication such as Infrared Data Association (IrDA) or Bluetooth It is possible.

3 is a detailed configuration of a game application installed in a user terminal according to an embodiment of the present invention. Referring to FIG. 3, a game application according to an embodiment of the present invention includes a function as an offline game mode providing device in a social network game. Accordingly, the apparatus 300 includes a server connection unit 310, a server data update unit 320, an online status determination unit 330, a data backup processing unit 340, a mode switching unit 350, a function setting unit 360, A game database 370, an advertisement control unit 380, and an advertisement database 390.

The server connection unit 310 performs a function of interfacing with the game server 202 to execute in an online mode when a game is executed. The online state determination unit 330 performs a function of determining whether the current state of the user terminal is a state in which the user terminal can be connected to the network (i.e., a state in which the game server 202 is connectable).

The mode switching unit 350 switches the game mode according to the determination of the online state determination unit 330 by executing the online mode or the offline mode. That is, if the online state determination unit 330 determines that online access is currently possible, the game proceeds in a general online mode. On the other hand, if the current online connection is not possible according to the above determination, the game execution itself is not possible in the past, but the mode switching unit 350 switches to the offline mode and executes the game normally according to the embodiment of the present invention.

If it is determined that the online state is not the online state according to the determination of the online state determination unit 330, the various game data executed in the offline mode are backed up in the game DB 370 through the data backup processing unit 340. Then, when the user restarts the game and is brought into the online state, the server data update unit 320 transmits the game data backed up in the game DB 370 to the game server through the server connection unit 310.

Accordingly, the game data in the online mode is stored in real time in the DB server 203 through the communication network 210, and the game data in the offline mode is stored in the game DB 370 of the user terminal in real time. Accordingly, when the next online mode is executed, the game data stored in the game DB 370 of the user terminal is uploaded to the DB server 203 and updated so that the game result in the offline mode is reflected as it is and the game is played in the online mode .

In addition, according to the embodiment of the present invention, the advertisement control unit 380 can control the advertisement exposure in a different manner according to the mode switching state of the mode switching unit 350. That is, according to the embodiment of the present invention, in the online mode, a plurality of pieces of advertisement information provided from the game server 202 may be randomly provided in the form of a banner. On the other hand, when the mode switching unit 350 is switched to the off-line mode, one advertisement stored in the advertisement database 390 may be fixed and provided in a banner form. That is, the advertisement control unit 380 may provide advertisements according to a game mode.

In the meantime, the respective components of the apparatus are separately shown in the drawings to show that they can be functionally and logically separated, and do not necessarily mean physically separate components or separate codes.

In this specification, each functional unit (or module) may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, each functional unit may refer to a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and may be a code physically connected to the functional unit, But can be easily deduced to the average expert in the field of the invention.

Also, in this specification, a database may mean a functional and structural combination of software and hardware that stores information corresponding to each database. The database includes all data storage media and data structures capable of storing information corresponding to the database.

4 and 5 are flowcharts illustrating an offline game mode providing procedure in a social network game according to an embodiment of the present invention. Referring to FIG. 4, when the SNG application is installed in the user terminal (S401) and the installed SNG application is executed (S402), it is determined whether or not the current network status is in the online connectable state according to the embodiment of the present invention (S403). As a result of the determination, if the online connection is enabled, game data is loaded from the server as a normal online game mode (S405). Then, the game is executed in the online game mode (S406). On the other hand, if it is determined that the online connection is not possible, the game server can not be connected to the game server, so that the game proceeds to step A of FIG. 5 and is executed in the offline game mode according to the embodiment of the present invention.

On the other hand, even when the game is being executed in the online game mode, online connection can not be made possible due to a change in the network situation or the like. In this case, in the conventional SNG game, there is a problem that the game ends immediately when executing the function related to online connection.

However, according to the embodiment of the present invention, even in this case, the game mode can be immediately switched to the offline mode and the game can be executed. That is, when the online access is disabled during game execution in the online game mode (S407), the game data is backed up to the local game DB 370 of the device, and the game proceeds in the offline mode by proceeding to step A of FIG. 5 .

Referring to FIG. 5, when the offline mode is switched to the offline mode (S501), the network related functions among the various play functions of the SNG game are set to be inactivated (S502). Accordingly, it is possible to delete the network-related function from the game screen or the menu so that the network-related function can not be displayed, or to display a separate offline mode-dedicated screen. Alternatively, a message (for example, a message in the form of a pop-up window) can not be executed or can not be executed when a network-related function is selected among various menus after providing the same screen as in the online mode without removing the network- . ≪ / RTI >

In this way, the game is executed in the offline mode (S503) and the game is ended (S504), the game data played in the offline mode is stored in the local game DB 370 (S505).

6 is a flowchart illustrating a synchronization procedure between a server and a terminal according to an embodiment of the present invention. Referring to FIG. 6, as a priority for storing or uploading game data, the user information value may be uploaded (S601), the character information image may be uploaded (602), and the store information data may be uploaded (603) .

Accordingly, when the game data stored in each user terminal is brought into an online state in the off-line state, the user information value (e.g., level (experience value) / game money / pay item information), character information value ), Store information values (for example, bread making / bread harvesting / object purchase and location movement information), and uploads and updates the data stored in the user terminal through the interworking with the game server. On the other hand, at the end of the game, the game data can be continuously maintained regardless of the online mode or the offline mode by synchronizing with the game server as described above.

7 is a flowchart illustrating an advertisement providing procedure according to an embodiment of the present invention. Referring to FIG. 7, when the SNG game is executed in the online mode (S701), a plurality of pieces of advertisement information are received from the game server (S702). The received plurality of advertisement information is displayed randomly in the form of a banner in the game screen (S703).

At this time, if it is switched to the off-line mode according to the network state or the like (S704), the advertisement displayed according to the embodiment of the present invention is fixed to a specific advertisement (S705). The displayed advertisement is fixedly displayed until the game is terminated (S706), and when it is switched back to the online mode, a plurality of advertisement information is received again and displayed at random. To this end, the user terminal temporarily stores the advertisement information currently displayed in the online mode and stores the advertisement in the advertisement DB 390 when it is switched to the offline mode, .

Meanwhile, the method according to an embodiment of the present invention may be implemented in the form of a program command which can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The invention has been described above with the aim of method steps illustrating the performance of certain functions and their relationships. The boundaries and order of these functional components and method steps have been arbitrarily defined herein for convenience of description. Alternative boundaries and sequences may be defined as long as the specific functions and relationships are properly performed. Any such alternative boundaries and sequences are therefore within the scope and spirit of the claimed invention. In addition, the boundaries of these functional components have been arbitrarily defined for ease of illustration. Alternative boundaries can be defined as long as certain important functions are properly performed. Likewise, the flow diagram blocks may also be arbitrarily defined herein to represent any significant functionality. For extended use, the flowchart block boundaries and order may have been defined and still perform some important function. Alternative definitions of both functional components and flowchart blocks and sequences are therefore within the scope and spirit of the claimed invention.

The invention may also be described, at least in part, in the language of one or more embodiments. Embodiments of the invention are used herein to describe the invention, aspects thereof, features thereof, concepts thereof, and / or examples thereof. The physical embodiment of an apparatus, article of manufacture, machine, and / or process for implementing the invention may include one or more aspects, features, concepts, examples, etc., described with reference to one or more embodiments described herein . Moreover, in the entire drawings, embodiments may incorporate the same or similarly named functions, steps, modules, etc. that may use the same or different reference numerals, and so forth, Steps, modules, etc., may be the same or similar functions, steps, modules, etc., or the like.

8 to 11 are views showing an execution screen of the SNG game implemented according to the embodiment of the present invention. Referring to Figs. 8 to 11, an example of an SNG game using a cloud ball character is shown. For example, the bakery upbringing and franchise business can be realized by SNG game.

For example, a simulation game such as bakery decorating, becoming a baker master, and bakery point expansion can be implemented, and the game can be performed even in the offline state according to the embodiment of the present invention. In addition, as shown in FIG. 11, it can be grown together with friends at a relationship index level such as cooperation, help, and errand. At this time, the networking function with other users as described above can be implemented only in the online mode according to the embodiment of the present invention.

More specifically, in the above-described bakery-related SNG game, functions such as bread making and harvesting, staff employment, object purchase and location movement, level up, recipe production, friend visiting, friend presenting / It is possible.

However, in the offline mode, functions such as bread making and harvesting, staff hiring, object purchasing and position shifting, level up, and recipe production are possible, but network related functions such as visiting friends, It can be implemented so as not to be activated and deactivated.

That is, in the off-line mode, the game is executed with the game data stored in the device (i.e., the user terminal), and when the game is online during the game, the data stored in the user terminal is uploaded to the server through interlocking with the game server have.

At this time, even if the game server is disconnected in the middle of executing the game in the online state, the data value of the final connection state is applied to the device so that the game can proceed. That is, the SNS interworking part such as visiting a friend or helping a friend can be set to be inaccessible while offline.

12 is a view showing a detailed configuration example of an offline game mode providing system in a social network game according to an embodiment of the present invention. Referring to FIG. 12, the SNG game system according to the embodiment of the present invention can be implemented as an N-screen based system. That is, a game can be implemented in cooperation with a smart phone, a PC, a smart TV, a pad / tab, and the like as a user experience (UE). In addition, it is possible to provide an SNS friend connection and a random setting function. In terms of the system environment, the game servers can be synchronized between the game servers by the synchronization server. According to the embodiment of the present invention, when each user terminal is connected to the online state, the game data stored in the user terminal is interlocked with the game server And the game data is synchronized.

13 to 15 are diagrams showing an advertisement providing screen in a SNG game implemented according to an embodiment of the present invention. Referring to FIG. 13, in the offline mode, as described above, the banner may be periodically randomly generated according to the advertisement control of the advertisement control unit. However, in the offline mode, it is possible to insert the banner of the advertiser who has requested the advertisement directly, or to insert the banner of the own banner if there is no initial advertiser.

In addition, referring to FIG. 14, the name of a product actually sold (for example, 'baklava bread of a crown bakery') can be used as an item in the game screen as advertisement information. In addition, referring to FIG. 15, the theme of the store can be inserted by working on the name of the advertiser.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

200: service server 201: web server
202: game server 203: DB server
210: communication network 220: user terminal
300: SNG application 310: server connection
320: server data update unit 330: online status determination unit
340: Data backup processing unit 350: Mode switching unit
360: function setting unit 370: game database
380: Advertisement control unit 390: Advertisement database

Claims (15)

1. An advertisement providing system in a social network game,
A game server for providing a plurality of users connected via a communication network with a social network game and a plurality of advertisement information;
A database server for storing game related data and a plurality of pieces of advertisement information to be displayed in the game in cooperation with the game server; And
And a user terminal connected to the game server through the communication network to execute a social network game,
The user terminal comprises:
When the game server can not be connected to the game server through the communication network, a game is executed by switching to an offline game mode and setting at least one network related function in the game to be inactive, Wherein any one of advertisement information selected from a plurality of provided advertisement information is fixedly displayed and displayed.
2. The method of claim 1,
And a game database for storing game data used during execution of the social network game,
Wherein the game database stores game data used in the offline game mode,
And uploads the game data stored in the game database to the database server when the user terminal accesses the game server in an online game mode.
2. The method of claim 1,
And synchronizes game data uploaded to the database server and game data stored in the game database when the game server is connected to the game server through the communication network.
The method according to claim 1, wherein when the social network game is a game related to a bakery,
Wherein the network related function is any one selected from among visiting friends, presenting a friend, and helping a friend.
The method according to claim 1, wherein when the social network game is a game related to a bakery,
In the online game mode, functions available in the social network game, which is selected from bread making and harvesting, staff hiring, object purchasing and moving, level up, recipe production, friend visiting, friend presenting, Ad serving system.
The method of claim 2,
A character information image, and store information data in the order of the user information value, the character information image, and the store information data.
The game system according to claim 1,
Wherein one of the plurality of pieces of advertisement information provided from the game server is displayed while the one advertisement information that was last displayed at the time of offline switching is fixedly displayed.
The method of claim 1,
Wherein a plurality of pieces of advertisement information provided from the game server are displayed at random in the online game mode.
A system for providing an offline game mode of a social network game, comprising: a game server for providing a plurality of users connected through a communication network with a social network game; and a database server for storing game related data in cooperation with the game server, A method for providing a game mode,
Determining whether the user terminal can access the game server through the communication network;
Switching to an offline game mode when the game server can not be connected to the game server;
Executing a game by setting at least one network related function in the game to be inactivated according to the offline game mode switching; And
And displaying one of the plurality of pieces of advertisement information selected from the plurality of pieces of advertisement information provided from the game server when the game mode is switched to the offline game mode.
10. The method of claim 9, wherein the user terminal comprises a game database for storing game data used during execution of the social network game,
The game database storing game data used in the offline game mode; And
And uploading the game data stored in the game database to the database server when the user terminal accesses the game server in an online game mode.
10. The method of claim 9,
And synchronizing the game data uploaded to the database server and the game data stored in the game database when the user terminal accesses the game server through the communication network.
10. The method of claim 9, wherein when the social network game is a game related to a bakery,
Wherein the network related function is any one selected from the group consisting of visiting a friend, presenting a friend, and helping a friend.
10. The method of claim 9, wherein when the social network game is a game related to a bakery,
In the online game mode, functions available in the social network game, which is selected from bread making and harvesting, staff hiring, object purchasing and moving, level up, recipe production, friend visiting, friend presenting, Ad serving method.
The method of claim 9,
The character information image, and the store information data in the order of the user information value, the character information image, and the store information data.
The game apparatus according to claim 9,
Wherein one of the plurality of pieces of advertisement information provided from the game server is fixedly displayed and one piece of advertisement information that was last displayed at the time of offline switching is displayed and fixed.

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