KR20140095140A - Apparatus and method for providing advertisement through sample distribution - Google Patents
Apparatus and method for providing advertisement through sample distribution Download PDFInfo
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- KR20140095140A KR20140095140A KR1020130007421A KR20130007421A KR20140095140A KR 20140095140 A KR20140095140 A KR 20140095140A KR 1020130007421 A KR1020130007421 A KR 1020130007421A KR 20130007421 A KR20130007421 A KR 20130007421A KR 20140095140 A KR20140095140 A KR 20140095140A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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Abstract
Description
The present invention relates to an apparatus and a method for providing an advertisement through sample distribution. It is confirmed that a user who has requested to subscribe to an advertisement has seen an advertisement, notifies a user that a sample corresponding to a product has been acquired, By transmitting the sample delivery information corresponding to the sample acquisition information to the manager terminal, excellent advertisement effect can be obtained from the standpoint of the company, sample distribution can be easily performed, And more particularly, to an apparatus and method for providing an advertisement through sample distribution that can be acquired easily at a time with a little effort.
Recently, with the development of Internet-related technology and the spread of smartphones, new forms of commerce such as social commerce and subscription commerce are emerging.
Subscription Commerce is a way for service providers to collect a variety of products on a regular basis, such as monthly subscriptions to magazines or newspapers. If you pay a certain amount of money, it is a new way of consuming culture where you can receive a box containing 5 to 6 samples that are carefully selected by experts every month.
Such subscription commerce is a very effective commerce method because it can easily distribute samples in the case of products frequently used as promotional methods through sample distribution such as cosmetics.
However, in the case of conventional subscription commerce, since the company selects the sample to be sent out, the customer can not select the desired sample. Also, in the case of a conventional subscription commerce, when a consumer merely takes a sample by simply taking a sample and writes it, the publicity effect is hard to be seen and often leads to purchase of an actual product.
An object of the present invention is to confirm that a user who has requested to subscribe to an advertisement has viewed an advertisement, notify a user that a sample corresponding to a product has been acquired, provide sample acquisition information related to the sample obtained so far, By sending the corresponding sample delivery information to the administrator terminal, excellent advertisement effect can be obtained from the standpoint of the vendor, sample distribution can be easily performed, and a sample of the desired product can be acquired easily at a time with a little effort from the consumer's standpoint And an apparatus and method for providing an advertisement through sample distribution.
According to an embodiment of the present invention, there is provided an apparatus for providing an advertisement through sample distribution, comprising: an advertisement providing unit for providing an advertisement related to a product; A subscription request receiving unit for receiving a subscription request of a user for the advertisement; A sample acquisition information providing unit for informing the user that the user who has requested to subscribe to the advertisement has seen the advertisement and informing the user that the sample corresponding to the product has been acquired and providing sample acquisition information related to the sample acquired so far; And a sample delivery information transmitter for transmitting sample delivery information corresponding to the sample acquisition information to the administrator terminal.
The advertisement providing apparatus through the sample distribution may further include a product information providing unit for providing product information related to the product to the user so that the user can purchase the product.
The advertisement providing apparatus through the sample distribution may further include a user pattern analyzing unit for analyzing the sample acquisition information of the user or the details of the purchase of the goods by the user to determine the pattern of the user.
The advertisement providing unit may provide an advertisement corresponding to the pattern of the user.
The pattern of the user may include at least one of the sample acquisition period of the user, the sample acquisition propensity, the conversion rate after the sample use, the purchase period of the product, and the purchase intention of the product.
The sample acquisition information providing unit provides a question or a questionnaire corresponding to the advertisement to the user who has requested the advertisement, and when the answer to the question is correct or the question is answered, the user confirms that the advertisement is seen .
The advertisement providing apparatus through the sample distribution may further include a display unit displaying at least one of the advertisement, information related to the sample, and information related to the goods.
According to an embodiment of the present invention, there is provided a method of providing an advertisement through sample distribution, comprising: providing an advertisement related to a product; Receiving a user's subscription request for the advertisement; Confirming that the user who has requested to subscribe to the advertisement has viewed the advertisement; Informing the user that a sample corresponding to the goods has been acquired; Providing the user with sample acquisition information related to a sample obtained so far; And transmitting the sample delivery information corresponding to the sample acquisition information to the administrator terminal.
The method of providing an advertisement through the sample distribution may further include providing product information related to the product to the user so that the user can purchase the product.
Wherein the advertisement providing method through the sample distribution further comprises the step of determining the pattern of the user by analyzing the sample acquisition information of the user or the details of the purchase of the goods by the user Way.
The method of providing an advertisement through the sample distribution may further include providing an advertisement corresponding to the pattern of the user.
The pattern of the user may include at least one of the sample acquisition period of the user, the sample acquisition propensity, the conversion rate after the sample use, the purchase period of the product, and the purchase intention of the product.
Wherein the step of verifying that the user has viewed the advertisement comprises the steps of: providing a user who subscribes to the advertisement with a question or question corresponding to the advertisement; And confirming that the user has seen the advertisement when the answer to the question is correct or has answered the questionnaire.
According to an aspect of the present invention, it is possible to confirm that a user who has requested to subscribe to an advertisement has seen an advertisement, notify a user that a sample corresponding to a product has been acquired, provide sample acquiring information related to a sample obtained so far, By transmitting the sample delivery information corresponding to the information to the manager terminal, excellent advertisement effect can be obtained from the standpoint of the company, sample distribution can be easily performed, and a sample of desired goods can be obtained easily at a time It is possible to provide an advertisement providing apparatus and method through sample distribution.
1 is a view schematically showing an advertisement providing apparatus through sample distribution according to an embodiment of the present invention.
2 is a flowchart illustrating an advertisement providing method through sample distribution according to an embodiment of the present invention.
3 to 6 are diagrams for explaining an embodiment of a method of providing an advertisement through sample distribution according to an embodiment of the present invention.
The present invention will now be described in detail with reference to the accompanying drawings. Hereinafter, a repeated description, a known function that may obscure the gist of the present invention, and a detailed description of the configuration will be omitted. Embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, the shapes and sizes of the elements in the drawings and the like can be exaggerated for clarity.
Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.
Further, the term "part" in the description means a unit for processing one or more functions or operations, which may be implemented by hardware, software, or a combination of hardware and software.
1 is a view schematically showing an advertisement providing apparatus through sample distribution according to an embodiment of the present invention.
Referring to FIG. 1, an
The
The
The
The subscription
The sample acquisition
For example, in the
The sample
The
The product
The
After the user
2 is a flowchart illustrating an advertisement providing method through sample distribution according to an embodiment of the present invention.
Referring to FIG. 2, when an advertisement providing method through sample distribution according to an embodiment of the present invention is started, an advertisement related to a product is first provided (S11), and a subscription request of the user for the advertisement is received (S12) . Then, it is confirmed that the user who has requested to subscribe to the advertisement has viewed the advertisement (S13). If the answer to the question is correct or the question is answered in the step S13, the user is informed that the advertisement has been viewed by the user Can be confirmed.
If it is confirmed that the user who has requested to subscribe to the advertisement has seen the advertisement (S13), the user is informed that the sample corresponding to the goods has been acquired (S14), and the user obtains the sample acquisition information related to the sample (S15). Then, sample delivery information corresponding to the sample acquisition information is transmitted to the administrator terminal (S16).
If there is a request for product information from a user, the user can provide product information related to the product to the user so that the user can purchase the product (S17).
Then, the user can determine the pattern of the user by analyzing the sample acquisition information of the user or the details of the purchase of the product by the user (S18). In one embodiment, the pattern of the user may include one or more of a sample acquisition cycle of the user, a sample acquisition propensity, a post-sample conversion rate, a product purchase cycle, and a product purchase propensity.
If the pattern of the user is determined (S18), an advertisement corresponding to the pattern of the user is provided (S19).
The advertisement providing method through the sample distribution shown in FIG. 2 is similar to the advertisement providing apparatus through the sample distribution according to the embodiment of the present invention shown in FIG. 1, The description of FIG. 1 is applied as it is, so a detailed description will be omitted. In FIG. 2, as in FIG. 1, each step of the flowchart shown in FIG. 2 is not a necessary step in all steps, and some steps may be added, changed or deleted in another embodiment.
3 to 6 are diagrams for explaining an embodiment of a method of providing an advertisement through sample distribution according to an embodiment of the present invention.
3 to 6, a method of providing an advertisement through sample distribution according to an embodiment of the present invention is implemented as a program as one embodiment. As described above, the advertisement providing method through the sample distribution according to the embodiment of the present invention can be implemented by a program and can be read by a computer such as a CD-ROM, a RAM, a ROM, a floppy disk, a hard disk, a magneto-optical disk, a Secure Digital (SD) card, or a micro SD card.
The advertisement providing method through sample distribution according to an embodiment of the present invention may be implemented in the form of a web-based program or an application installed in a mobile terminal .
3 to 5 are views showing examples of screens for providing advertisements when the advertisement providing method through sample distribution according to the embodiment of the present invention is implemented by a program.
3 is a diagram illustrating an advertisement provided from the
Referring to FIG. 3, a
If either the
4 is an example of a
5 is an example of the
FIG. 6 is a screen that can be displayed after the user has viewed the advertisement through FIGS. 4 and 5. The
In the
If the user presses the
When the window
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken as limitations. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
100: Ad serving device through sample distribution
110:
120: Ad serving
130: Subscription request receiver
140: Sample Acquisition Information Offering
150: Sample delivery information transmitter
160: Offering product information
170: user pattern analysis unit
200:
Claims (13)
A subscription request receiving unit for receiving a subscription request of a user for the advertisement;
A sample acquisition information providing unit for informing the user that the user who has requested to subscribe to the advertisement has seen the advertisement and informing the user that the sample corresponding to the product has been acquired and providing sample acquisition information related to the sample acquired so far; And
And a sample delivery information transmitter for transmitting sample delivery information corresponding to the sample acquisition information to the administrator terminal.
Further comprising a product information providing unit for providing product information related to the product to the user so that the user can purchase the product.
Further comprising a user pattern analyzer for analyzing the sample acquisition information of the user or the details of the purchase of the product by the user to determine the pattern of the user.
The advertisement providing unit,
And provides an advertisement corresponding to the pattern of the user.
The pattern of the user,
Wherein the advertisement distribution information includes at least one of a sample acquisition period of the user, a sample acquisition tendency, a conversion rate after a sample use, a product purchase cycle, and a product purchase tendency.
The sample acquiring information providing unit,
Wherein the user is provided with a question or a questionnaire corresponding to the advertisement to the user who has requested the advertisement and confirms that the user has seen the advertisement when the answer to the question is correct or has answered the questionnaire. Lt; / RTI >
Further comprising a display unit for displaying at least one of the advertisement, information related to the sample, and information related to the goods.
Receiving a user's subscription request for the advertisement;
Confirming that the user who has requested to subscribe to the advertisement has viewed the advertisement;
Informing the user that a sample corresponding to the goods has been acquired;
Providing the user with sample acquisition information related to a sample obtained so far; And
And transmitting sample delivery information corresponding to the sample acquisition information to the administrator terminal.
Further comprising the step of providing product information related to the goods to the user so that the user can purchase the goods.
Further comprising the step of determining the pattern of the user by analyzing the sample acquisition information of the user or the details of the purchase of the product by the user.
Further comprising the step of providing an advertisement corresponding to the pattern of the user.
The pattern of the user,
A sample acquisition cycle, a sample acquisition cycle, a conversion rate after a sample use, a product purchase cycle, and a product purchase tendency.
Wherein the step of verifying that the user has viewed the advertisement comprises:
Providing a user who subscribes to the advertisement with a question or question corresponding to the advertisement; And
And confirming that the user has seen the advertisement when the answer to the question is correct or has answered the questionnaire.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020130007421A KR20140095140A (en) | 2013-01-23 | 2013-01-23 | Apparatus and method for providing advertisement through sample distribution |
Applications Claiming Priority (1)
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KR1020130007421A KR20140095140A (en) | 2013-01-23 | 2013-01-23 | Apparatus and method for providing advertisement through sample distribution |
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KR20140095140A true KR20140095140A (en) | 2014-08-01 |
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KR1020130007421A KR20140095140A (en) | 2013-01-23 | 2013-01-23 | Apparatus and method for providing advertisement through sample distribution |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20210126939A (en) | 2020-04-13 | 2021-10-21 | 김주형 | Review service providing system using sample distributor |
KR102533193B1 (en) * | 2022-12-01 | 2023-05-17 | 박인상 | System for providing contents subscription service for sales and method thereof |
-
2013
- 2013-01-23 KR KR1020130007421A patent/KR20140095140A/en not_active Application Discontinuation
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20210126939A (en) | 2020-04-13 | 2021-10-21 | 김주형 | Review service providing system using sample distributor |
KR102533193B1 (en) * | 2022-12-01 | 2023-05-17 | 박인상 | System for providing contents subscription service for sales and method thereof |
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