KR20140094731A - Direct search function providing system and methods thereof - Google Patents

Direct search function providing system and methods thereof Download PDF

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Publication number
KR20140094731A
KR20140094731A KR1020130006752A KR20130006752A KR20140094731A KR 20140094731 A KR20140094731 A KR 20140094731A KR 1020130006752 A KR1020130006752 A KR 1020130006752A KR 20130006752 A KR20130006752 A KR 20130006752A KR 20140094731 A KR20140094731 A KR 20140094731A
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KR
South Korea
Prior art keywords
content
search
site
providing
input
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KR1020130006752A
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Korean (ko)
Inventor
이판정
배진현
이석문
원종호
조성희
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(주)넷피아
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Priority to KR1020130006752A priority Critical patent/KR20140094731A/en
Publication of KR20140094731A publication Critical patent/KR20140094731A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04842—Selection of displayed objects or displayed text elements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Content users can easily obtain various information by directly accessing a site or searching content using a keyword by enabling the users to obtain search information and location information or providing an input window with the content by displaying a function button if a part of the content is indicated or selected on a normal website by a pointer.

Description

[0001] DIRECT SEARCH FUNCTION PROVIDING SYSTEM AND METHODS THEREOF [0002]

The present invention relates to a system and method for accessing a site or retrieving data on the Internet, and more particularly, to a system and method for providing a search function providing system that provides a function of obtaining a content- And a method thereof.

In the conventional content search or site access method, in order to search, a search window or a search site of a browser is accessed, a search word is input into a search word input window, and an Internet address is input into the address bar of the browser Only.

However, if a word appears on the site while using content such as news articles, in order to search for information about a word, a separate browser must be executed and a search word must be entered into the input window of a search word or a search site of the browser In order to improve the inconvenience, Microsoft's browser, Internet Explorer, provides a function called direct connection after version 7.0. In Internet Explorer 7 or later, you can see the arrows next to your mouse when you select a word with the mouse, and the list will be displayed when you select an arrow, so you can select the search, translation, . If one of these lists is selected, the corresponding function is executed, thereby reducing the inconvenience of re-entering the search term.

However, the connection function of Internet Explorer 7 relieved the inconvenience of running a separate browser and re-entering the search term, but there are still many hurdles of selecting and clicking multiple times, and the method of use is not intuitive There is a problem.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems,

First, when a certain part of the contents is pointed or selected by a pointer or the like, a function button is displayed, a word of the corresponding part or the like is selected according to a function button selection,

Second, when a certain part of the content is selected, the input window is displayed together with the content, the user can freely search through the input window or directly access the site,

Third, it is an object of the present invention to provide a system and a method for receiving various search results by inputting a search keyword together with a special character in an input window displayed together with a content when a certain portion such as a word is selected.

To achieve these and other advantages and in accordance with the purpose of the present invention, as embodied and broadly described, a system and method for providing a content search function of the present invention can display a function button Providing an input window along with the contents, searching by keyword or accessing the site directly enables the users of the contents to easily obtain various information. The content providing system includes a registration system, a database, and an input string processing system, and may further include a keyword management system, a search system, an advertisement system, and a log system.

When the registration system receives the application together with the basic information about the site for providing the content search function, the registration system assigns a unique code to the site providing the content search function and provides a source search function It is responsible for providing code.

The database includes a direct access DB for directly connecting to a site for a character string, a search keyword DB for keywords requiring particular search results, an input window providing information about sites providing an input window with contents Information DB, and the like.

The input string processing system uses the content of the database with respect to a string transmitted through the content search function to search for a string input through the input window provided with the content, And provides a function for directly connecting to the contents or providing related search results.

The keyword management system has a function of directly registering or modifying keywords for connection or search. A search system has a function of searching related information about a character string input through an input window provided with the content. The advertisement system provides search results A function that manages the advertisement progress such as exposing the advertisement to the client together with the client at the time of the advertisement, and the profit management by the advertisement operation, and the log system records the various processing contents provided by the input window function providing system, And so on.

A method for providing a content search function according to the present invention is a method for providing a content search function by providing information about a keyword to a search function providing system when a string is input or an arbitrary portion of the content is indicated or selected by a pointer, The input string processing system receives the input string or the selected keyword and determines which function of the input string or the selected keyword is selected as the search function, and generates a query expression for connecting to the search, site link, or domain name. Then, the generated query expression data is sent to the client and the processing result is recorded in the log.

According to the system and method for providing a content search function of the present invention having such a configuration, general sites can easily search for a word or the like in the content or use it as a site, and can easily A direct access to a site or contents using a keyword and various search functions can be given. Internet users can obtain desired information directly, and a site providing content has an effect of preventing a user from disturbing attention or leaving the site while browsing a separate browser for searching for a site visitor.

FIG. 1 illustrates an embodiment of a system for providing a content search function according to the present invention.
FIG. 2 shows an example in which a search function unit is directly provided with a content in a site providing a content search function according to the present invention.
FIG. 3 illustrates an example of providing an input window together with content in a site providing a content search function according to the present invention.
FIG. 4 is a flowchart illustrating a processing procedure for an indicated or selected keyword in an input string or content in an input window provided with a content according to the first embodiment of the method for providing a content search function according to the present invention.
FIG. 5 is a flowchart illustrating a processing procedure for a specified or selected keyword in an input string or content in an input window provided with a content according to a second embodiment of the method for providing a content search function according to the present invention.

According to an aspect of the present invention, there is provided a method of displaying a content on a web site, the method comprising: displaying a function button on a predetermined portion of the content by a pointer or the like to perform a search or the like; The present invention is described in detail with reference to the accompanying drawings.

FIG. 1 illustrates an embodiment of a system for providing a content search function according to the present invention.

When the user terminal 100 accesses one of a plurality of sites for providing a content search function and directs or selects a certain portion of the content such as a word in the content 200 from the site 200 providing the content search function, The search function providing system 300 provides the relevant search result after processing or directly accesses the page of the requested web server 400. [

The client 100, which is a user terminal, is a general Internet access system. In addition to PCs such as desktops and laptops, all the devices capable of accessing the Internet, such as mobile phones and portable Internet terminals such as smart phones, do. When the screen is small compared to the existing PC such as a mobile phone or a portable Internet terminal, the address window or the search window portion at the top of the browser is often hidden for the usefulness of the screen utilization. Therefore, it is inconvenient to move or search for another site On the other hand, if you use the content search function directly on the site, you can get search results directly from the screen you are viewing, or you can move to another site. In addition, since various searches can be performed using special characters, the convenience of use also increases.

A site 200 providing a content search function is a site for providing a content search function. A content search function is a function for searching for a certain portion of a word or the like included in the content, The display window or the input window is activated. When the input window is activated, information related to the selected keyword is preferably displayed on an input window or the like so that relevant information can be easily obtained. The method of providing a search function, input window providing method, form, It is not limited.

FIG. 2 shows an example in which a search function unit is directly provided with a content in a site providing a content search function according to the present invention.

When the pointer is simply placed on a predetermined portion of a word or the like included in the content or the selection is made, the search function portion is displayed around the pointer. The direct search function includes a button for searching for a selected word or the like, a location information or a function such as a site shortcut. When the button is selected, the corresponding function is immediately performed. E.g, "?" When the button is selected, the search result information about the instructed or selected word is provided. When the "#" button is selected, the position information is displayed on a map or the like. In addition to displaying various functions with buttons, the direct search function unit can directly display search results, dictionary information, and the like on selected words and the like through a predetermined window. Through this search function, Internet users can obtain desired information with minimum selection and operation. Especially, it is useful for a device such as a smart phone having a screen smaller than the general PC and inconvenient to input, You can give.

FIG. 3 illustrates an example of providing an input window together with content in a site providing a content search function according to the present invention.

The input window provided with the contents allows information related to the input search word to be displayed in the vicinity of the input window when the search word is input, and can easily check various information such as search, news, referral site, and business information, So that it can be accessed immediately. At this time, the displayed information may further include location information of a user or an advertisement mapped to a content being displayed, and may also include retargeting advertisement information using site visit information of a user and the like.

If the content of the content is obscured by the activation of the input window, the content or the advertisement of the content obscured by the input window may be displayed again on the information display portion displayed together with the input window.

When the input window provided with the content is inactivated and activated, when the input window is activated, the screen is darkened for the screen other than the input window, so that the recognition and information delivery ability of the information provided through the input window and the input window And it is also possible to selectively process a part of the contents information together with the input window.

When the user terminal 100 accesses the site and inputs a character string into an input window provided with the content or instructs a certain part of the contents such as a word in a pointer or the like, A query expression including related information such as a character string, a keyword, and information of the site 200 providing a content search function, and returns the query expression to the user terminal 100. In this case, the information of the site 200 providing the content search function in the query expression is included, and the search result of the form optimized for the relevant system is provided, and profit or the like is generated through the input window function provided with the content If you do, you can check the route and share it.

The site 200 providing the content search function may be operated in a single form or may be operated in the form of a site optimized for the mobile for the convenience of users in the mobile environment, To be provided.

The direct search function providing system 300 is a system for providing the content search function to the site 200 providing the content search function and processing the inputted or selected keywords among the strings or contents inputted in the input window provided with the contents A registration system 310 for receiving a request for use from a site for providing a content search function and a unique code, a database 320 for storing information on sites and keywords providing a content search function, And an input string processing system 330 for determining and processing the input character strings, and a keyword management system 340 for registering and managing various keywords, a character string inputted through the input window provided with the contents, A search system 350 that performs relevant information search on the advertisements, May further include a system log 370, which is responsible for such advertising system 360, various kinds of processing, such as recording a charge of revenue management in accordance with the operation. However, each functional unit in the system for directly providing a search function may be omitted as needed, or may be implemented as one system or each function may be implemented as one system, and the implementation method or form is not limited.

When the registration system 310 receives the application together with the basic information on the system 200 to install and use the content search function, the registration system 310 assigns a unique code to the site 200 providing the requested content search function And provide the source code for applying the content search function to the site. The registration system 310 has an input window provided with a search function or a content of various designs, and selects an appropriate one according to the design or mood of the site 200 providing the content search function, And it is also possible to provide APIs in such a manner that communication is possible only for functions without designing. When the site 200 providing the content direct search function directly applies to the registration system 310 of the search function providing system, it provides the content search function in addition to the design selection of the input window provided with the search function unit or the content Information on the site 200, a site name, an Internet address, a brief description, a category classification according to the contents, manager information, a search function application method and design, and the like can be inputted. The registration system provides a unique code for classification and management of the site 200 providing the content search function and generates and provides the source code for installing the content search function including the unique code. The operator of the site 200 providing the content search function can easily apply the content search function to the site by using the source code provided by the registration system 310. In addition, Or a blog providing a function to allow the user to perform the functions. The input window provided with the content may be configured to enable the direct connection function using the keyword and the search function to be selectively used, or to allow only one of the direct connection or the search function.

In the database 320, an access DB for directly accessing a site indicated or selected among a character string or contents input in an input window provided with contents, a search keyword DB for keywords requiring special search results, An input window providing site information DB including information on the site 200 providing the content searching function inputted through the registration system 310, and the like. It is preferable that the direct connection DB stores information such as a URL (Uniform Resource Locator) of a corresponding site to be connected corresponding to a string, and stores information such as a URL in addition to information such as a domain name or an IP address, Any type of information for accessing the content may be included. In addition, the direct connection DB may include information for enabling direct access to the sub-content in addition to the site name. In order to directly access the sub-content, it is possible to use the site name / content type by using the special character '/' as used in the existing general internet address. In addition to '/' It is possible to use special characters such as '>'. As for the content name, it is also possible to process the site name and the entire content name in a single name, or to process the content name in a step-by-step manner in a form in which the content name is subordinate to the site name. In addition, it is possible to store a query expression corresponding to a search or portal site so that a search result for the content name may be provided instead of specifying and storing a specific content page according to the content name. The search keyword DB is a database of specific words that can provide more satisfaction of the internet users that the search results such as flower delivery, automobiles, and loans are provided, and may include general nouns, commercial keywords, issue words, and the like. The search keyword DB may be configured as a separate DB, but it may be regarded as a search keyword if it does not exist in the connection DB directly in conjunction with the connection DB. In this case, it is preferable that the keyword corresponding to the search word is not directly included in the connection DB. The input window providing site information DB preferably stores information such as site information, manager information, and unique code for the sites 200 providing the respective contents search function.

The input string processing system 330 may be configured to input the input character string or the designated or selected keyword (s) in the content, using the contents of the database 320, To provide a direct access to the site or to provide related search results. The input string processing system 330 determines whether a domain name is input in the input window provided with the content or not, if the input character string or the content is a domain name, In case of the name form, it is preferable that the user terminal 100 generates and transmits a query expression for connecting to the domain name of the input character string. At this time, the domain name type determination can be simply confirmed by checking whether or not a point ('.') Is included in the indicated or selected keyword in the input string or contents, and the method thereof is not limited. The domain name judgment function may be omitted according to the system and service operation policy. The input string processing system 330 may include checking whether the input character string includes a special character. The content right connection or the specific search service can be provided according to the type of the special character included in the character string. If the string includes special characters determined for accessing the content, the input string processing system 330 may search the corresponding string directly for the corresponding string to generate a query expression for directly connecting to the corresponding content. In this case, It is also possible to separate the site name and the lower contents according to the words before and after the character and process them. It is possible to use the special character for direct access by inputting it in the form of 'site name / contents' using the special character' / 'as used in the existing general Internet address, and use' # ',' ', And so on. On the other hand, when the input character string or the content includes a special character for search in the indicated or selected keyword, the input character string processing system 330 generates a specified search expression according to the special character and outputs various search results for the input character string to the user terminal Lt; / RTI > At this time, it is preferable to be able to intuitively transmit search meaning such as '?', '??', and ??? ??? as special characters for search, and it is also possible to use various special characters . The special character search system can be unilaterally specified in the site 200 or the search function providing system 300 that provides the content search function. If the Internet user who uses the input window provided with the content searches for a favorite search It is also possible to designate and use the system. If the input or selected keyword does not contain a special character, the input string processing system 330 receives information such as the URL of the corresponding site to be connected corresponding to the character string from the directly connected DB of the database 320 And responds to the user terminal 100. If the input or selected keyword is included in the search keyword DB or does not exist in the direct connection DB, the search result To the user terminal (100). At this time, when the search result is generated, the search result is obtained from the search system 350 or the separate search server 500 of the search function providing system 300 and the site 200 providing the content search function is registered in the registration system It is preferable to generate a result page according to the method and design set through the user terminal 100. The category of the site 200 providing the content search function may be selected from the input string or the content This is done by the unique code that is passed along. In the input window provided with the content, it is possible to select the connection or the search immediately upon inputting the character string. In this case, the corresponding character string is processed by the connection or search function according to the selected function.

The keyword management system 340 is responsible for continuously changing direct access, adding and deleting search keywords, and the like. The management of the keywords may be performed by the service manager or directly by the Internet users. It is also possible to automatically process based on processing statistics on the Internet.

The search system 350 is a system for performing a search for related information about an indicated or selected keyword among input strings or contents. The search system 350 may include an engine in the search function providing system 300 itself, The search function may be performed through the search server 500 of FIG.

The advertisement system 360 includes a function of exposing and managing advertisements in a process in which the input string processing system 330 provides search results for search keywords and the like, and may include functions such as ad registration and connection. The advertisement system 360 preferably includes information on an exposure condition of an advertisement, an ad unit price, and the like. It is possible to use widely used banner advertisement and keyword search advertisement that exposes the advertisement related to the search string, and it is also possible to apply the retargeting advertisement based on information on the usage form and the landing page of the visitor .

The log system 370 directly stores information on the processing of the indicated or selected keywords in the string or contents inputted in the input window provided with the contents in the search function providing system 300. [ Based on the data of the log system 370, it is possible to determine a processing method for direct connection and retrieval, and may be used as a basis for distribution of revenue when profit is generated through advertisement operation or the like.

The web server 400 is a server of a web site to which a user terminal accesses through a direct access function or the like, and the search system 500 searches the input window provided with the content, Is a system for providing relevant search results when it corresponds to a keyword or is not present in a direct connection DB. The search system can be directly operated by the service provider of the input window provided with the content, can provide the service through the cooperation with the search specialist, and can provide the content For example, it is possible to connect to A company for the automobile related field, B company for the computer related field, C for the flower delivery field, or to provide the contents of the corresponding company in one unified format, It is also possible that a service is provided. The search service provided by the input window provided with the content differs from the general search service in that a plurality of sites providing the input window together with the content serve as a funnel, and the profit generated through the operation of the search service Can be operated in such a way that it is shared with the input window users who are provided with the various contents that have become the funnel.

FIG. 4 is a flowchart illustrating a processing procedure for an indicated or selected keyword in an input string or content in an input window provided with a content according to the first embodiment of the method for providing a content search function according to the present invention.

The process for the indicated or selected keyword among the input window input string or contents provided together with the content according to the first embodiment relates to whether or not the selected function or special character is included and processing according to the keyword for search.

The site 200 providing the content search function provides a content search function through the site in accordance with an affiliation or a contract with the input window providing service provided with the content, and the user terminal 100 provides content search In the process of using or checking information by accessing a site providing a search function, it is possible to obtain search information about a specific keyword, to designate or select a specific keyword part for moving to another site, You will enter a string in the input window provided with the selection or content. The site 200 providing the content search function receives a string in the input window provided with the content or when a keyword of the content is indicated or selected (S401), and the query expression including the received string and related information is selected And transmits the keyword to the user terminal 100 that instructs or selects the keyword (S403). At this time, the generation of the query expression is automatically performed by the input window module provided with the content located at the site of the site 200 providing the content search function, Codes, and the like, and transmits the information to the user terminal 100. Here, the query expression transmitted from the site 200 providing the content direct search function to the user terminal 100 is a function that allows the user terminal 100 to directly access the search function providing system 300 to transmit information such as a character string The contents. When the user terminal 100 receives the query expression from the site 200 providing the content search function, the user terminal 100 automatically attempts to access the search function providing system 300 according to the query expression.

The direct search function providing system 300 receives information such as a designated or selected keyword among character strings or contents input in the input window provided with the contents from the connected user terminal 100 (S405) Is first determined (S407). In the case of requesting a search, a query expression for providing a search result corresponding to a character string is generated (S419) (S421). If it is determined that the designated or selected keyword among the strings or contents input in the input window provided with the content is a domain name, the user terminal 100 transmits the corresponding domain name (S409) and transmits the generated query expression to the user terminal 100 (S421). In this case, the determination of whether or not the string is a domain name may be made by simply checking whether or not a dot ('.') Is included in the string and judging that the domain name is included when the dot (' . ') And the string after the dot ('. ') Is the authorized top-level domain, and may determine that it is the domain name if it is. Alternatively, the domain name server may query the string to determine whether the corresponding IP address is responded to, and the method is not limited. However, the domain name determination process may be omitted in a case where a direct access service to the input domain name is not provided in the input window provided with the content according to the service policy.

If it is determined that the input or selected keyword is not a domain name or a search function selection, it is determined whether a specific character is included in the inputted or selected keyword of the input character string or content (S411). Special characters can be special characters for access and special characters for searching. Special characters can be used for providing various additional services. If the character string includes special characters determined for accessing the content, the input string processing system 330 searches the connection DB directly for the corresponding character string (S415) and generates a query expression for directly connecting to the content (S417) At this time, it is also possible to separate the site name and the lower contents according to the words before and after the special character. It is possible to use the special character for direct access by inputting it in the form of 'site name / contents' using the special character' / 'as used in the existing general Internet address, and use'#','', And so on. For example, it can be used in the form of 'netpia / native language internet address', 'Yahoo / computer', 'Chosun Ilbo / person information', 'Seoul Gaepo-dong #', and 'patent office civil complaint'. On the other hand, if the input string or the content includes a special character for search in the indicated or selected keyword, the input string processing system 330 generates a specified search expression according to the special character, So that various search results can be transmitted to the user terminal (S419). At this time, it is preferable to be able to intuitively transmit search meaning such as '?', '??', and ??? ??? as special characters for search, and it is also possible to use various special characters . For example, if you type "car?", Google will search for the search results for your car. If you type "car ??" you will see Yahoo; if you type "car ???" To find the result, and the kind of the special character can be variously changed. Also, in addition to being input to the input window, it is also possible to display a search type by a plurality of buttons so that various search can be performed even when the search function unit is displayed. The special character search system can be unilaterally specified in the site 200 or the search function providing system 300 that provides the content search function. If the Internet user who uses the input window provided with the content searches for a favorite search It is also possible to designate and use the system. The input string processing system 330 compares the input or selected keyword of the input string or the content with the search keyword DB of the database 320 to search for a search keyword (S413). ≪ / RTI > If the keyword indicated or selected among the input string or the content is not a search keyword, the corresponding information is searched directly from the connection DB (S415). The direct connection DB may be implemented as a part of the search function providing system 300 or may be implemented as a separate system. A query expression for connecting the user terminal 100 to an input string or a site corresponding to a selected or selected keyword in the contents using the information of the connection DB directly when the input string or the keyword is present in the connection DB (S417), and transmits the generated data to the user terminal 100 (S421). If there is no input or selected keyword or keyword in the immediate connection DB, the user terminal 100 responds to the user terminal 100 that there is no corresponding value, or a search result (S419) and transmits the query expression to the user terminal 100 (S421). At this time, the search result may be directly operated by the input window service providing entity provided with the content, or may provide a service selected by the site 200 providing the affiliation with the search specializing company or the content searching function It is preferable that the display result conforms to contents set by the site 200 providing the content search function through the registration system 310. [ The search result page can include advertisements, and it is possible to use a keyword search advertisement that exposes a commonly used banner advertisement and an advertisement related to a search string, and it is possible to use a keyword search advertisement It is also possible to apply retargeting ads. It is preferable that the result and data for all the processes in the search function providing system 300 are recorded in the log (S423). The contents recorded in the log may be used for profit distribution or keyword classification for the site 200 providing the content search function, and may be omitted for simple configuration of the system. Thereafter, the user terminal 100 accesses the corresponding site (S425) or displays a search result according to the query expression transmitted from the search function providing system 300 immediately.

FIG. 5 is a flowchart illustrating a processing procedure for a specified or selected keyword in an input string or content in an input window provided with a content according to a second embodiment of the method for providing a content search function according to the present invention.

The processing method for the indicated or selected keyword among the input window input string or the content provided with the content according to the second embodiment is similar to the processing method for the indicated or selected keyword in the input string or the content There is a difference. In the second embodiment, unlike the first embodiment, the search keyword DB is not formed as a separate DB, but is directly associated with the connection DB. If the search keyword DB does not exist in the connection DB, it is regarded as a search keyword. In this case, it is preferable that the keyword corresponding to the search word is not directly included in the connection DB. When the input string processing system 330 receives the input character string data from the user terminal 100 (S505), the selected character string processing system 330 determines the selected function of the search function (S511) as in the first embodiment, , It is checked whether a specific character is included in the indicated or selected keyword among the input character string or the content (S513). If the input character string or the content does not include the special character for search in the indicated or selected keyword, the input character string is directly checked through the connection DB without going through the search keyword DB at step S513. Even if the designated or selected keyword of the input string or the content includes the special character for immediate connection, the user directly checks the input character string or the contents of the content through the connection DB (S513). If the special character is included The entire input string including the special character is stored as one data or the site name and the lower contents can be distinguished from each other according to the words before and after the special character. It is possible to use the special character for direct access by inputting it in the form of 'site name / contents' using the special character' / 'as used in the existing general Internet address, and use'#','', And so on. For example, it can be used in the form of 'netpia / native language internet address', 'Yahoo / computer', 'Chosun Ilbo / person information', 'Seoul Gaepo-dong #', and 'patent office civil complaint'. A query expression for connecting the user terminal 100 to an input string or a site corresponding to a selected or selected keyword in the contents using the information of the connection DB directly when the input string or the keyword is present in the connection DB (S515), and transmits the generated data to the user terminal 100 (S519). If the input string or the selected or selected keyword among the contents does not exist in the connection string DB or the designated string or the selected keyword in the contents does not exist, the user terminal 100 responds to the result that there is no corresponding value, (S517) to transmit the search result corresponding to the selected or selected keyword to the user terminal 100 (S519). In addition, when the designated or selected keyword of the input string or the contents includes the special character for search, the specified search expression is formed according to the special character so that various search results can be provided. At this time, the search result may include information about the site 200 providing the content search function, banner advertisement, keyword advertisement, and retarking advertisement information together.

Each of the element systems and the detailed servers constituting the content direct search function providing system according to the present invention are functional elements that perform the functions described above and can be implemented independently or in combination in one system according to an implementation method And may be implemented in separate independent systems and then communicated through a network or the like, the form of which is not limited to a specific form. Although the present invention has been described based on examples, it is to be understood that the present invention is not limited thereto. It will be apparent to those skilled in the art that various modifications and variations can be made based on the present embodiment. Therefore, the scope of the present invention should be determined by the following claims, and such variations and modifications as those of ordinary skill in the art can be construed as being included in the scope of the present invention.

100: user terminal
200: Sites that provide content search functionality
300: Providing a direct search function system 310: Registration system
320: Database 330: Input String Processing System
340: keyword management system 350: search system
360: Advertising System 370: Log System
400: Web server 500: Search server

Claims (1)

Wherein the search function unit is activated and displayed together with the content when selecting a part of the content or using a pointer, and when the function is directly selected by the search function unit, information about the selected content and selected function information A site providing a content search function for transmitting a query expression for connecting a user terminal to the user terminal,
And a query expression for searching for information on the selected content included in the query expression or accessing a corresponding site included in the query expression and returning the query expression to the user terminal accessed according to the query expression, And a content providing system for providing a content search function.
KR1020130006752A 2013-01-22 2013-01-22 Direct search function providing system and methods thereof KR20140094731A (en)

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