KR20140047197A

KR20140047197A - Method for query and personalized advertisement service based on federated telecommunication subscriber data and device for integrated search on telecommunication data

Info

Publication number: KR20140047197A
Application number: KR1020120111202A
Authority: KR
Inventors: 최영일; 김응하
Original assignee: 한국전자통신연구원
Priority date: 2012-10-08
Filing date: 2012-10-08
Publication date: 2014-04-22

Abstract

The present invention relates to a network information integrated retrieval apparatus and a network subscriber information based personalized advertisement service method, and receives an advertisement information request including a keyword and location information from a user as a network information integrated retrieval apparatus and is stored in each server in each network. Search for subscriber information. In particular, by conducting an integrated search for the subscriber information of the location information server and payment history management server in each communication network, it is possible to transmit the advertisement information for the optimal advertisement target. In addition, since subscriber information is managed at the communication network integrated search device level, it is possible to prevent the leakage of personal information by preventing the leakage of subscriber information to a third party such as a user.

Description

{Method for Query and Personalized Advertisement Service Based On Federated Telecommunication Subscriber Data and Device for Integrated Search on Telecommunication Data}

The present invention relates to an apparatus and method for providing personalized customized advertisement service by using profile information, location information, communication service usage information, and payment information of subscribers managed by network operators.

A variety of services are being introduced to store and analyze massive amounts of information generated on the Internet, to derive new information, to solve existing problems, and to predict future problems.

For personalized advertising service, a service that provides advertisement after analyzing user's behavior type by analyzing user's behavior type using application stored in smartphone is proposed, but user's location is not considered, Although a service for transmitting a coupon of an operator is also considered in consideration of the user's location, there is a problem that a preference of a smartphone user is not reflected.

Therefore, a technology that utilizes payment history information related to user's location and subscriber preference by integrating large-scale subscriber-related information stored in a server in a communication network is required, but is not utilized in terms of personal information protection.

As described above, the existing method and system for providing an advertisement service are limited and unity of accessible subscriber information such as location information and preference information of an advertisement target, and the suitability and efficiency of the advertisement service is extremely low. In providing personalized personalized advertising service, by utilizing the information stored in each server of the network operators, such as location information or payment history related information integrated to maximize the suitability and efficiency of the advertising service, such vastness There is a need for an apparatus and a service method for preventing personal information leakage incidents in utilizing one information.

In order to solve the above technical problem, an embodiment of an integrated network information retrieval apparatus according to an aspect of the present invention is as follows.

The integrated network information retrieval apparatus includes: a request receiving unit configured to receive a request for delivering advertisement information including location information and a keyword from a user; And an advertisement information transmitter for transmitting the advertisement information to a subscriber station corresponding to the obtained communication network subscriber information.

For example, the advertisement target acquisition unit may include transmitting the location information to a location information server in each communication network, and obtaining communication network subscriber information extracted based on the location information from the location information server. The keyword is transmitted to the payment history management server in each communication network, and the network subscriber information is further obtained based on the payment history information of the extracted subscriber information from the payment history management server.

In addition, the advertisement target acquisition unit transmits the definition of the keyword set in the payment history management server in each communication network, and obtains the network subscriber information further extracted based on the payment history information of the extracted subscriber information from the payment history management server. It can also be configured.

The definition of the keyword set in the advertisement target acquisition unit may be set based on an ontology model, and the request receiving unit further receives the definition of the keyword from the user so that the definition of the received keyword is added to the ontology search model of the advertisement target acquisition unit. Can be configured in addition.

The advertisement information transmitter has a function of transmitting the advertisement information transmission result to a user terminal.

The advertisement information may include, for example, information including at least one of CF information produced to advertise a product, information related to an image of a company, an advertisement coupon, a new song of a singer, a lost child, a disaster notification, and the advertisement information. Include at least one voice, song, image, video, or text.

In order to solve the above technical problem, a communication network subscriber information based personalized advertisement service method according to an aspect of the present invention is as follows.

The personalized advertisement service method based on the network subscriber information may include receiving an advertisement information delivery request including location information and keywords from a user, and obtaining network subscriber information to deliver the advertisement information based on the location information and the keywords; And transmitting the advertisement information to the subscriber station corresponding to the obtained network subscriber information.

The acquiring of the network subscriber information includes transmitting the location information to a location information server in each communication network, and obtaining the network subscriber information extracted based on the location information from the location information server. Acquiring the information includes transmitting a keyword to a payment history management server in each communication network, and further obtaining communication network subscriber information further extracted based on payment history information of the extracted subscriber information from the payment history management server. It is desirable to.

The acquiring of the network subscriber information may include transmitting a definition of a keyword set in the payment history management server in each communication network, and further extracting the communication network subscriber based on the payment history information of the extracted subscriber information from the payment history management server. May include obtaining information.

The definition of the set keyword in the step of acquiring the network subscriber information may be set based on, for example, an ontology search model, and the step of receiving the advertisement information delivery request further receives the definition of the keyword, The acquiring of the network subscriber information may further include a function of storing the definition of the received keyword in an ontology search model. The transmitting to the subscriber terminal may further include a function of transmitting the advertisement information transmission result to the user terminal.

According to the present invention, the network information integrated retrieval apparatus requests the subscriber information and receives the retrieval result for each server in the communication network of a plurality of operators. Since it is made, by transmitting only the advertising content transmission results, not subscriber information, it is possible to prevent accidental leakage of personal information.

1 is a block diagram of an apparatus for searching integrated network information according to an embodiment of the present invention.
Figure 2 shows the location information server and payment history management server and information processing flow in each communication network according to an embodiment of the present invention.
3 is a flowchart of a method of personalized advertisement service based on network subscriber information according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

In the following description and the accompanying drawings, substantially the same components are denoted by the same reference numerals, respectively, and redundant description will be omitted. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

The present invention also relates to a network information integrated retrieval apparatus and a network subscriber information based personalized advertisement service method, which will be described below with reference to FIGS. However, it will be readily understood by those skilled in the art that the detailed description given herein with respect to these figures is for purposes of illustration, as the invention extends beyond these limited embodiments.

1 is a block diagram of an apparatus for searching integrated network information according to an embodiment of the present invention.

The integrated network information retrieval apparatus 1 of FIG. 1 includes a request receiving unit 10, an advertisement target obtaining unit 20, and an advertisement information transmitting unit 30.

When a request for delivery of advertisement information including location information and keywords is received from the terminal 9 of the user to be advertised, the request receiver stores the advertisement information, and transmits the location information and keywords to the advertisement target acquisition unit. The advertisement information is transmitted to the advertisement information transmission unit.

For example, if a self-employed business owner wants to send a discount coupon advertisement information to pizza enthusiasts who live in a radius of 2 km, the location information is a radius of 2 km from the location of the pizzeria and the location of the store. Become a pizza enthusiast.

The advertisement target acquisition unit 20 transmits the location information and keywords to the location information server and the payment history management server in each communication network, and the advertisement target acquisition unit 20 from the location information server and the payment history management server in the communication network. The network subscriber information suitable for the location information and the keyword is obtained.

The advertisement target acquisition unit 20 sends the obtained communication network subscriber information to the advertisement information transmission unit 30, the advertisement information transmission unit 30 based on the subscriber information received from the advertisement target acquisition unit 20, the subscriber terminal. (7) transmits the advertisement information received from the request receiving unit 10 and the transmission result is sent to the user terminal (9).

The subscriber terminal 7 and the user terminal 9 refer to a terminal capable of collecting or transmitting various kinds of information via a communication network according to a key operation, and include a notebook computer, a personal digital assistant (PDA), and mobile communication. The terminal may be any one of a mobile communication terminal and the like, and a terminal having a memory for storing a program for interworking with the integrated communication network information retrieval apparatus 1, a microprocessor for executing and controlling a program, and the like. Means.

The advertisement information is information including at least one CF information produced to advertise a product, information related to the image of the company, an advertisement coupon, a new song of the singer, a lost child, a disaster notification, the transmission request content is voice, song Preferably, at least one or more forms, such as images, videos, texts, and the like, are provided.

2 is a diagram illustrating an integrated network information retrieval apparatus, a location information server, a payment history management server, and an information processing flow according to an embodiment of the present invention.

FIG. 2 shows an integrated network information retrieval apparatus 1, A location information server 40 in A communication network 3, A payment history management server 50, B location information server 60 in B communication network 5, B Payment history management server 70 is included.

In the case of FIG. 2, the communication network is composed of the A communication network 3 and the B communication network 5, but the present invention can also operate the integrated communication network information retrieval apparatus for a plurality of communication networks.

The location information servers 40 and 60 store the location information of the subscribers of the communication network, and the payment history management servers 50 and 70 store the subscriber payment history through the communication network such as a smart phone-based mobile card or smart wallet service. Managed server.

The location information server indicates the location of the subscriber, and the payment history management server has information indicating the related purchase tendency of the subscriber.

The advertisement target acquisition unit 20 requests subscriber information satisfying the location information to the A location information server 40 and the B location information server 60 located in the A communication network and the B communication network. Thereafter, the advertisement target acquisition unit 20 obtains subscriber information satisfying the location information from the A location information server 40 and the B location information server 60.

The advertisement target acquisition unit 20 obtains the subscriber information further extracted based on the acquired subscriber information using a keyword. Based on the obtained subscriber information, the advertisement target acquisition unit 20 transmits subscriber information satisfying the keyword to the A payment history management server 50 and the B payment history management server 70 located in the A communication network and the B communication network. In response to the request, the advertisement target acquisition unit 20 further acquires the extracted subscriber information.

The advertisement target acquisition unit 20 may transmit a definition of a keyword set instead of a keyword and request subscriber information from a payment history management server. For example, the definition of the keyword may be set by an ontology search model.

The ontology retrieval model is a technology of the semantic web, and ontology in the semantic web includes existing concepts of taxonomy and controlled vocabulary and inference rules. Recently, many studies related to ontologies focus on how to construct ontology and how to use ontology to link existing information with meaning.

Keywords are used to classify the data according to the characteristics of the material. For example, the keyword is used as a criterion for dividing whether information is related to people, media, or local information. The keywords are connected in a tree structure from the upper concept to the lower concept, and the tree structure is determined according to the ontology search model.

The keyword definition is set by analyzing the ontology search model by the interconnection of the keywords. For example, the keyword pizza enthusiast may be defined as a network subscriber who paid for the pizza more than once.

In addition, when there is no definition of a keyword in the search model, a user of the integrated network information retrieval apparatus may input a definition of a new keyword through the request receiving unit 10, and the advertisement receiving unit 20 may be used by the request receiving unit 10. The keyword definition may be transmitted to add the keyword definition to an ontology search model.

An information processing flow of an embodiment of the advertisement target acquisition unit 20 is as follows.

For example, when a self-employed business owner wants to send a discount coupon advertisement information to pizza enthusiasts who live in a radius of 2 km, the location information is a radius of 2 km from the location of the pizzeria and the location of the store. Become an enthusiast First, the advertisement target acquisition unit 20 sends location information of a store and location information of a radius of 2km to a location information server in each communication network, and the advertisement target acquisition unit 20 receives corresponding location information from a location information server in each communication network. The subscriber information that satisfies is obtained.

In addition, the advertisement target acquisition unit 20 requests subscriber payment information to the payment history management server for more than two payments for the keyword pizza, based on the obtained subscriber information, and the advertisement target acquisition unit 20 requests the payment history management server. From the subscriber information is further extracted.

If there is no keyword definition of pizza enthusiast, the user inputs the definition of a network subscriber who paid for pizza more than once through the request receiving unit 10 to add it to the ontology search model of the advertisement target obtaining unit 20. do.

3 is a flowchart of a method of personalized advertisement service based on network subscriber information according to an embodiment of the present invention.

When a request for delivery of advertisement information including location information and keywords is received from a user to advertise (S402), the location information requests network subscriber information to a location information server in each communication network, and a keyword is a payment history management server in each communication network. The network subscriber information is requested.

For example, if a self-employed business owner wants to send a discount coupon advertisement information to pizza enthusiasts who live in a radius of 2 km, the location information is a radius of 2 km from the location of the pizzeria and the location of the store. Become a pizza enthusiast. Advertising information to be advertised will be the content of the discount coupon.

The location information server and payment history management server of FIG. 3 may be increased to a location information servo and payment history management server of a plurality of communication networks.

The location information server in each communication network stores the location information of the subscribers of the communication network, and the payment history management server in each communication network is a server that stores and manages the subscriber payment history through a communication network such as a smart phone-based mobile card or smart wallet service. .

The location information server indicates the location of the subscriber, and the payment history management server has information indicating the purchase tendency of the subscriber.

The integrated network information retrieval apparatus requests the subscriber information satisfying the location information to the location information server located in each communication network (S404). Thereafter, the integrated communication network information search apparatus obtains subscriber information satisfying the location information from the location information server (S406).

Hereinafter, the apparatus for retrieving integrated communication network information acquires more extracted subscriber information based on the acquired subscriber information using keywords. The integrated network information retrieval apparatus requests subscriber information satisfying the keyword from the payment history management server located in each communication network based on the acquired subscriber information, and the integrated network information integrated retrieval apparatus acquires the extracted subscriber information. .

The integrated network information retrieval apparatus may request the subscriber information from the payment history management server by transmitting a definition of a keyword instead of a keyword. For example, the definition of the keyword may be set by an ontology search model.

For example, when the keyword is a pizza enthusiast, the corresponding keyword of the pizza enthusiast may be defined as a subscriber of a network who paid for the pizza two or more times by the ontology search model.

In addition, when there is no definition of a keyword in the search model, it is preferable that the user can add the definition of the keyword to the integrated network information retrieval apparatus (S408) and add the keyword definition to the ontology search model.

The integrated network information retrieval apparatus requests subscriber information satisfying the definition of the keyword to a payment history management server located in each communication network based on the subscriber information obtained from the location information server (S410). Further extracted subscriber information is obtained (S412).

The integrated communication network information search apparatus transmits advertisement information to the corresponding subscriber terminal based on the obtained subscriber information (S414). In addition, the transmission result is sent to the user terminal. (S416)

The most problem in using subscriber information in the communication network is a problem of personal information leakage, so that the subscriber information is managed and transmitted at the level of the integrated network information retrieval device, and only the transmission result is transmitted to the user, thereby preventing personal information leakage.

So far I looked at the center of the preferred embodiment for the present invention. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

Claims

Receiving an advertisement information delivery request including location information and keywords from a user;
Obtaining communication network subscriber information to transmit the advertisement information based on the location information and the keyword; And
And transmitting the advertisement information to a subscriber station corresponding to the obtained network subscriber information.