KR20140024812A - Advertising method and sever for the same - Google Patents

Abstract

The present invention discloses an advertisement relay method. More specifically, provided is an advertisement relay method which includes: a step of collecting advertisement materials and advertisement post conditions of an advertiser; a step of receiving a request for posting the advertisement materials on a webpage which satisfies the advertisement post conditions; and a step of providing the advertisement materials to be posted on the webpage in response to the request. [Reference numerals] (1) Advertisement relay; (2) Advertiser 1; (3) Save the information of advertiser 1; (AA) Webpage 2; (BB) Webpage 3; (CC) Matching alerting signal; (S1) Obtain webpage advertisement index; (S11) Advertisement click signal; (S12) Process for deposit settlement; (S2) Advertisement material 1, advertisement condition 1, advertisement condition cyber-rating, information on deposit; (S3) Save information of advertiser 1; (S4) Process of matching the webpage of the advertising condition with advertiser 1; (S5) Matching alerting signal; (S6,S7) Request for advertising materials; (S8) Process of confirming the matching of webpage 3 with the advertising condition 1; (S9,S10) Advertisement material 1

Description

Advertising method and server for the same {Advertising method and sever for the same}

The present invention relates to a method for relaying an advertisement so that the advertisement can be placed on a web-page on the Internet.

Recently, consumers do not just buy products, but write a user's note about the process of purchasing the product in the form of a purchase review or the feeling of using it and publish it on a web-site such as a blog. On the other hand, if the prospective buyer wants to purchase the goods, the portal site can search for the goods they want to purchase. In the searched results, not only detailed information about the goods, but also various information such as user reviews, user's writings, etc. written in a blog or an internet cafe can be obtained. Some blogs and cafés are visited by as many as thousands of visitors a day, and some of them post articles about user periods and reviews. It may also refer to information on the writing of a person who writes professionally about a product review or a use period.

Thousands of visitors access blogs, Internet cafes or personal homepages a day, and hundreds of visitors leave comments on articles written and posted by the web-page's operators. With this in mind, blogs, cafes, or personal homepages can be trusted to those who visit them, at least periodically, to loyal visitors. In this regard, placing an advertisement on a web-page with a high number of daily visitors, post updates, and the like can be expected to be equivalent to or greater than advertising through an advertisement medium such as an Internet newspaper or a web-page popup.

In addition, when a person visits a particular web-page and encounters the contents recorded on the web-page, certain associations may occur depending on the content, which may stimulate motivation to purchase a specific category of goods or services. . The content does not necessarily have to be directly related to a specific product or service. For example, if a visitor accessing a well-known travel blog encounters a travel destination for a particular country included in the blog, a desire to travel may arise, and as a result, an intention to access an internet travel agency may occur. At this time, if the blog has a hyperlink connected to a specific internet travel agency so that the visitor can recognize it, the probability of the visitor connecting to the specific internet travel agency may be increased. In this case, when the hyperlink is clicked, a cost per click (CPC) may be set. The advertiser may pay a quantitative advertising fee for the advertising cost per click to the operator of the web-page, and the operator of the web-page may charge the advertiser for the advertising cost.

If advertisers want to place ads through web-pages, they can directly search for web-pages that meet the criteria they want to place ads, and then contact the operator of the web-pages to allow advertisements to be included. There may be a way of receiving and intervening. Conversely, when operators of web-pages want to place ads of specific advertisers on their web-pages, they directly contact the advertisers they want to promote the features and benefits of the web-pages, There may be cases where advertising intervention is established through efforts to persuade the

Advertisers and operators of web-pages may make various efforts to search each other. For example, an advertiser may select keywords associated with their product or service to find a web-page containing those keywords. The number of web-pages that can be found through keyword search may be too large to grasp all of the content. Therefore, it may be difficult for an advertiser to find a web-page that is optimal for advertising through simple keyword search.

The content of a web-page that stimulates the intention to purchase a product or service may tend to depend on the overall context of the content rather than being determined by a particular keyword. Therefore, the selection of a web-page for an optimal advertisement can be made more accurately as the contents of the web-page are accurately understood.

In the present invention, to match the web-page for maximizing the advertising effect of the advertiser, to provide a technology that connects the advertiser and the web-page to each other.

According to an aspect of the present invention, away from the conventional advertising method in which the advertiser requests a batch of advertisements to the web site operator, the web site operator provides an advertisement market space within the web site, and the advertiser May register its advertisement (in the form of banner, photo, video, text, etc.) in the advertising market.

The advertiser sets the cost-per-click (CPC) for the ad (can be set by the content creator's ad grade), and the ad placement conditions and / or ads to evaluate whether the web-site is capable of interposing the ad. After setting the inclusion criteria (ad rating, trust rating, popularity rating, etc.), after registering the advertisement in the web-site advertising market, the advertising costs can be deposited on the web-site.

Content creators (posts, blogs, videos, photo posts, etc.) choose the best ads for their content in the ad market and select the best ads for their content, allowing them to view selected ads containing their content and / or profile. -You can register on the page. When an ad is registered, the ad is exposed to the author's content and / or profile, and the cost-per-click (CPC) for the ad is deducted from the ad spend placed by the advertiser, and the web-site operator pays for the ad without the advertising market fee. Revenue is paid to the content creator in the form of cash (miles) or cash, and the content creator may withdraw cash (miles) corresponding to advertising revenue in cash.

Web-sites can provide advertisers with the ability to register ads in the ad market, content creators can select ads and register their content, and can link advertisers with content creators. . In addition, the web-site may classify / analyze the advertisements of advertisers to the content creators in the advertising market and recommend the appropriate advertisements to the content creators.

Each time a content author creates a content, the content creator can select an advertisement most suitable for the content and register it on the web-page. This is not for advertisers and web-site operators to determine how and how ads are exposed, but instead, content creators choose the ads that are appropriate for their content, allowing content creators to choose the ads that receive the most clicks. . In addition, the contents of the content can also be written to see the effect, thereby maximizing the target advertisement effect. As a result, due to advertising revenue, content creators try harder to create content corresponding to more information. The advertisement rating is determined by the trust rating and popularity rating of the content creator, and the advertising cost per click may vary according to the advertising rating. Therefore, content creators produce high-quality information contents to increase their trust ratings, and faithfully relate to web-site users in order to increase their popularity ratings, thereby contributing greatly to web-site activation. Has

In addition, a certain amount of points can be earned by the web-site user who clicks the advertisement when the advertisement is clicked, thereby maximizing the advertisement effect. This eliminates the concern about how to advertise on which web-site the advertiser can maximize the effectiveness of the advertisement. This is because content creators can take care of everything that advertisers worry about in order to maximize their advertising revenue.

Here, 'ad rating' can be summed up 'trust rating' and 'popular rating' at an appropriate ratio according to the characteristics of the web-site. 'Trust rating' refers to the number of page views (views), comments, recommendations (likes), scraps, spreads (retweets), corresponding ad clicks, and post updates. 'Popularity rating' refers to the number of people who regularly subscribe to the author's content, the number of friends, the share of friends with similar interests, profile views, profile comments, and profile recommendations.

As the type of advertisement, there may be an advertisement for a post, an advertisement for a profile, an advertisement for a comment, and an advertisement that enters inside a content (video, photo, etc.). No matter where or how the ad is analyzed, it is up to the content creator to know the exact value of the keyword, so the content creator can choose the ad in order for the most effective advertising. That is, the present invention includes the concept that the content creator becomes an advertising agency.

In the advertisement relay method according to an aspect of the present invention, an advertisement relay server capable of relaying an advertiser and an operator of a web-page is used. Specifically, the advertisement relay server, the step of collecting the advertisement material and the advertisement conditions of the advertiser; Receiving a request to include the advertisement material on a web-page satisfying the advertisement insertion condition; And providing the advertisement material to the web page in response to the request so that the advertisement material can be interposed on the web page.

In the above advertisement relay method, collecting information confirming that the advertisement material has been exposed to the visitor of the web-page, and performing a process of providing financial compensation to the operator of the web-page according to the information. It may be further included.

In addition, the advertisement insertion condition may be executed an advertisement relaying method including a condition regarding the visit statistics of the web-page that must be satisfied in order to interpose the advertisement material.

And the advertisement material includes a hyperlink to a web-page designated by the advertiser, wherein the identifying information includes information regarding the number of times the hyperlink is selected, and the financial compensation is an advertisement proportional to the number of times. The relay method may be performed.

The collecting may include collecting information on the deposit of the advertiser, and the process of providing the financial compensation may be performed by an advertisement relaying method performed by using the information about the deposit.

According to still another aspect of the present invention, an advertisement relay server including a communication unit and a processing unit may be provided. At this time, the processing unit, the step of collecting the advertiser's advertising material and advertisement interposition conditions through the communication unit; Receiving a request to include the advertisement material on a web-page satisfying the advertisement insertion condition; And relaying the advertisement material to the web-page in response to the request.

According to the present invention, a technology for efficiently selecting a web-page for intervening an advertisement that can maximize an advertisement effect of an advertisement content is provided.

1 is a diagram illustrating a process of interposing an information to be advertised by an advertiser on a web-page through an advertisement relay server according to an embodiment of the present invention.
2 is a diagram illustrating a process of relaying an advertisement between an advertiser and a content user through a web site according to an embodiment of the present invention.
3 is a diagram illustrating an advertisement interposition condition that an advertiser transmits to an advertisement relay server according to an embodiment of the present invention.
4 is a view for explaining an advertisement relay method according to another embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. The terminology used herein is for the purpose of describing particular embodiments only and is not intended to limit the invention.

1 is a diagram illustrating a process of interposing an information to be advertised by an advertiser on a web-page through an advertisement relay server according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement relay server 1 may include, for example, a server web on which the advertisement relay server 1 may directly / indirectly engage information such as advertisement materials and advertisement interposition conditions of the advertisers 2. Can be displayed on the page. For example, when the operators of the web-page 3 edited by the famous blogger check and select the information, the advertisement may be interposed on the web-page 3 that satisfies the advertisement interposition condition. In addition, the advertisement relay server 1 may be operated by an operator of a specific portal site (eg, Naver, Daum, etc.), but a person who wants to relay an advertisement may open and operate a separate site. Meanwhile, the web-page 3 may be, for example, a blog or a cafe that provides a basic format in a portal site (eg, Naver, Daum, etc.), but may mean a homepage of an individual who is separately opened.

According to the advertisement intervening method illustrated in FIG. 1, the advertisement relay server 1 may obtain the calculated advertisement indexes for the various web-pages 3 (step S1).

The advertisement index may be classified into, for example, 'visit statistics', 'popular statistics', and 'cyber-score' for the advertisement intervener.

The 'visiting statistics' may be composed of page views (views), number of comments, number of recommendations, number of scraps, spreading, number of corresponding advertisement clicks, number of post updates, and the like of the web-page 3. The various parameters used to collect the visit statistics may be various in addition to those described above.

The 'popularity statistics' may consist of the number of friends on the web-page 3, the number of people who regularly subscribe to the content of the author, the share of friends with similar interests, profile views, profile comments, profile recommendations, and the like.

In addition, the 'cyber-rating' of the advertisement intermediary is, for example, the advertiser 2 should be satisfied in order to interpose the advertisement material, and the advertisement relay server 1 visits the web-page 3 'visiting statistics. ',' Popularity statistics, 'etc. may mean that the score is recorded according to the ranking.

When the advertisement relay server 1 is operated or installed by the operator of the portal site, it can be easily understood that the advertisement index of web-pages operated by the portal site can be easily obtained by the corresponding portal site.

There may be a case where the advertisement relay server 1 is not operated or installed by the portal site. Even in such a case, the operator of the advertisement relay server 1 may perform the web-page 3 by technical cooperation with the operator of the portal site (eg, Naver) associated with the web-pages 3 (eg, Naver blog). For example, it can be easily understood that the advertisement index of the NAVER blog) can be obtained.

If the web-page contains content for a specific keyword, the web-page may be displayed at the top of a search result when the specific keyword is entered in a portal site. When Internet users click on the advertisement placed on the web-page after visiting the displayed web-page, the higher the advertisement index of the web-page may be, the higher the advertising cost per click from the advertiser 2 may be.

In this case, when the advertisement index is high, it may mean that when an advertisement is placed on the web page, the visitor accessing the web page may be affected by the advertisement. Alternatively, the high advertisement index may mean that the publisher or operator of the web-page or web-page post is widely known to Internet users.

The advertisement index may be an index formed in conjunction with a web-page, in conjunction with a content publisher or provider of a web-page, or in conjunction with an operator of a web-page.

When the portal site for posting or managing web-pages operates the advertisement relay server 1, the advertisement index can be easily obtained. However, when the advertisement relay server 1 is operated separately regardless of the portal site, it may be performed through a separate program in the advertisement relay server 1 to obtain the advertisement index. Such programs can obtain parameters such as advertisement index related to web-page through cooperation of portal site.

In the present invention, the portal site is presented as an example of a subject who can manage a web-page. However, it can be assumed that the web-page through which the advertisement can be placed has an independent URL, where the portal site may not be able to directly obtain parameters such as the advertisement index of these web-pages. However, it is readily understood that current information retrieval technology can provide a program that can obtain parameters such as the advertisement index of web-pages.

Referring back to FIG. 1, the advertisement relay server 1 may receive advertisement data and advertisement interposition conditions from the advertiser 2 (step S2). In this case, the advertisement relay server 1 may additionally receive information on cyber-rating and deposit conditions for the advertisement intermediary (for example, the operator of the web-page in which the advertisement will be placed). In this case, the information on the deposit means all information necessary for paying the money for the person who intercepted the advertisement when the advertisement is clicked, such as information about the account in which the deposit is stored or information on the conditions for the deposit to be settled. It may mean. That is, in step S2, the advertiser 2 may receive information about the condition of the advertiser who has a satisfactory condition.

Here, the "advertising material" means that the advertiser 2 includes contents to be promoted, and may be, for example, a banner, a photo, a video, a text, a flash, and hyperlink information. Such information may be provided in a clickable form, and when clicked, may be directed to a web-page desired by an advertiser.

In addition, the advertisement advertisement condition may mean a condition in which the advertiser 2 sets a numerical value for the advertisement index and the advertisement cost of the web-page 3. For example, if the advertiser 2 posts more than 15 times a month, the number of visitors is 100 or more daily, and the comments are 30 or more in total, the advertiser can set the advertisement insertion condition so that 100 won is charged for every click. . Advertising insertion conditions may be defined in various ways, an example of which is described in FIG. 3, which will be described later.

In addition, the deposit may mean an amount having a nature of a deposit provided to the advertisement relay server 1 in order for the advertiser 2 to pay advertising costs to the operator of the web-page 3. For example, in the deposit, the cost of advertising per click placed on the web-page 3 may be settled.

Next, the advertisement relay server 1 may store the information of the advertiser 2 (step S3). For example, the information of the advertiser 2 means advertisement data, advertisement interposition conditions, and the like, and may be classified and stored according to the type of advertisement or the nature of the advertisement. In addition, the advertisement relay server 1 may display the information stored on the advertisement data, advertisement interposition conditions, etc. from the plurality of advertisers 2 on the screen so that the operators of the web-page 3 can see it.

Next, the advertisement relay server 1 may perform a process of searching whether there is a web-page 3 that matches the advertisement interposition condition of the advertiser 2 (step S4). The matching means that the number of postings, the number of visitors, the number of comments, etc. of the web-page 3 basically satisfy the numerical values of the advertisement inclusion conditions presented by the advertiser 2.

Then, when the web-page 1 (3) and the web-page 2 (3) matching with the advertiser 2 are found, the advertisement relay server 1 sends a matching notification signal to the web-page 1 (3) and the web- It can be sent to the operator of page 2 (3) (step S5). For example, when the searched result web-page is plural, the advertisement relay server 1 may transmit the matching notification signal to the operator of the plural web-pages by e-mail, message, SMS, or the like.

Thereafter, the advertisement relay server 1 may receive an advertisement material insertion request signal from the web-page 1 (3) having received the matching notification signal (step S6). That is, the operator of the web-page 1 (3) checks the matching notification signal, and sends a signal about the subscription to the advertiser (2) on the web-page 1 (3) of the advertisement relay server ( Can be sent to 1).

In addition, the advertisement relay server 1 may also receive the advertisement material insertion request signal from the web-page 3 (3) that has not received the matching notification signal (step S7). The operator of web-page 3 (3) accesses the advertisement relay server (1) in order to place an advertisement on his web-page 3 (3) and examines the conditions for various advertisers and advertising materials. In this case, the advertisement relay server 1 requests advertisement insertion for the advertisement.

The advertisement relay server 1 may not separately perform a process of searching for a web-page matching the advertiser 2. The advertisement relay server 1 may interpose various information about the advertiser 2 in the advertisement market page. At this time, for example, the operator of the web page, such as the web page 3 (3), checks the information on the advertisers included in the advertisement market page, and displays the advertisement of the advertiser with the advertisement insertion condition that he / she satisfies. It is possible to send a request to the advertisement relay server 1 (step S7) suggesting to be placed on the page.

In the case of performing step S7, the advertisement relay server 1 may perform a process of checking whether the advertisement intervening conditions of the advertiser 2 and the web-page 3 (3) that do not receive the matching notification signal match each other. (Step S8). For example, if there is no match, the web-page 3 (3) may be prevented from establishing a transaction through the advertisement to meet the conditions desired by the advertiser. However, according to the embodiment, even if the advertiser 2 does not meet the registered advertisement intervening condition set through step S2, the advertisement relay server 1 may separately display the advertisement to the advertiser 2 web-page 3. (3) may also inquire about whether to intervene and perform a process that conforms to the answer of the advertiser (2).

In other embodiments, steps S7 and S8 may be omitted in the modified embodiment. In other words, the advertisement relay server 1 does not allow a content provider, an operator, or the like of a web-page that does not satisfy the advertisement interposition condition for a specific advertisement, to enter a request to interpose the specific advertisement. Can be deactivated for content providers and operators.

When the advertisement interposition condition is matched with the web-page 3 (3) that has not received the matching notification signal, the advertisement relay server 1 may transmit the advertisement material to the web-page 3 (3) (step S9). For example, the transmission of the advertisement material means that a part of the web page 3 (3) is displayed in the form of a banner that includes the phrase that the advertiser 2 wants to promote, thereby accessing the web page 3 (3). People can easily check, and when the banner is clicked, it may mean that the user is allowed to move to the linked site. Even if the banner format is not the above, it may be an ad format in the form of a flash, and any form that may be used as a publicity means online will be included.

Meanwhile, the advertisement relay server 1 may also transmit the advertisement material to the web-page 1 (3) that receives the advertisement interposition condition matching notification signal and transmits the advertisement material insertion request (step S10).

When the visitor who visited the web-page 1 (3) clicks on, for example, a banner or the like displayed on the web-page 1 (3), the advertisement relay server 1 may receive an advertisement click signal (step S11). The advertisement click signal may serve as a reference for setting an advertisement fee for every click.

After a certain period or at the request of the advertiser 2, the advertisement relay server 1 may perform a deposit settlement process (step S12). Here, the deposit settlement process is an operation of subtracting the number of times the ad is clicked from the deposit paid by the advertiser 2 to the advertisement relay server 1 and multiplied by the cost per ad click. Can mean. Alternatively, the details of the deposit settlement may be performed in a separate server, and in this case, the deposit settlement process (S12) may be a process for requesting the separate server to start the corresponding work.

2 is a diagram illustrating a process of relaying an advertisement between an advertiser and a content user through a web site according to an embodiment of the present invention.

Referring to FIG. 2, the server web-site operator may provide a space in the form of an advertising market within the server web-site (step S20).

The advertiser may register his advertisement in the advertising market (step S21).

The advertisement means a form of a banner, a photo, a video, or a text. In addition, the advertiser may set a cost per click of an ad, which is determined for each content grade of the creator of the content (step S22).

Next, the advertiser may register an advertisement in the advertising market (step S23).

The advertiser may then deposit advertising costs in the web-site advertising market (step S24).

In addition, the server web-site operator may provide content creators with information analyzing the advertisements of the advertisers registered in the advertising market (step S25).

Thereafter, the credit rating of the content creator can be measured by evaluating the contents of the users who browse the content (step S26). The specific evaluation method may be variously selected, and the scope of the present invention is not limited by the selection method.

Thereafter, the popularity rating according to the relationship between the content creator and the content user can be measured (step S27). The measure of popularity rating can be evaluated, for example, by the number of friend additions.

Then, the trust rating for the content evaluation and the popularity rating for the relationship formation can be added at a rate determined by the web-site to give the author's advertisement rating (step S28).

After step S28, the content creator can select an advertisement suitable for his content in the advertising market (step S29). The content creator means a creator of a post, a blog, a video, a photo post, and the like.

In addition, an advertisement selected by the content creator may be registered in his or her content and profile (step S30).

As a result, the content creator can expose the above advertisement to his content and profile (step S31).

As a result, the advertisement cost per click corresponding to the advertisement grade may be subtracted from the advertisement cost deposited when the advertisement is clicked (step S32).

In addition, the server web-site service provider may pay the content creator the advertising revenue excluding the commission from the deducted advertising cost (step S33).

In addition, the server web-site operator may earn points to the clicked user when the content users click on the advertisement (step S34). In this case, the content creator may withdraw cash or points paid.

It can be easily understood that the order of some of the above-described steps S20 to S34 may be changed depending on the embodiment.

In addition, steps S25 to S28 may be omitted. And some of the above-described steps (S20 ~ S34) may be omitted unless contrary to the spirit of the present invention.

3 is a diagram illustrating an example of an advertisement interposition condition that an advertiser transmits to an advertisement relay server according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement insertion condition 10 may include an advertisement index 11 and an advertisement cost 15. The advertisement index (11) means that the web-site to which the advertisement is to be displayed is a numerical value indicating the appropriateness to place the advertisement, and the cyber-scores for the visit statistics 12, the popularity statistics 13, and the advertisers. 14. The advertising cost 15 means the advertising cost per click.

4 is a view for explaining an advertisement relay method according to another embodiment of the present invention.

Referring to FIG. 4, the advertisement relay server 1 may receive advertisement data and information on advertisement interposition conditions from the advertiser 2 and store information of the advertiser 2 (step S111). At this time, the information on the deposit and / or the deposit of the advertiser (2) can also be received. Here, receiving from the advertiser 2 may mean receiving from a computer device used by the advertiser 2.

The advertisement relay server 1 may then interpose the collected advertisement information of the advertiser 2 on the advertisement market page (step S112).

The operator or content provider of the web-page 3 may then determine whether or not to place the advertisement of the advertiser on his or her web-page 3 after verifying the advertising information of the intervening advertiser. If it is determined that the request to insert the advertising material can be sent (step S113).

By the way, if the operator or the content provider of the web-page (3) does not meet the conditions for advertisement placement, it is necessary to filter it out. Two methods can be adopted representatively for this.

As a first method, when an operator or a content provider of a web-page 3 accesses an advertising market page, the advertisement relay server 1 checks in advance whether the web-page 3 meets the advertisement placement conditions of the advertiser 2. You can judge. If it does not match, you can block the source material request (step S113) to interpose the advertisement of the advertiser (2). For example, the operator or content provider of the web-page 3 that is not suitable for interposing the advertisement information of the advertiser 2 may deactivate a user interface button for requesting the subscription of the advertisement.

As a second method, after the advertisement interstitial request S113 is received, an additional process of determining whether the web-page 3 related to the request satisfies the corresponding advertisement intervening conditions may be performed. The outcome of this process may determine whether an ad transaction is established.

The above two methods can be chosen, and other methods can be used.

If the advertising transaction is established, the advertisement material may be provided on the web-page 3 (step S114).

When a click is made on an advertisement interposed on the web-page 3, information about the click may be transmitted to the advertisement relay server 1 (step S115). However, in some embodiments, the information about the corresponding click may be transmitted to a server provided separately. That is, step S115 may be executed in a separate server.

The process of calculating the deposit using the information about the click (step S116) may be similarly performed in the advertisement relay server 1 or in a server provided separately.

In one embodiment of the invention according to FIG. 4, it can be appreciated that the steps relating to the deposit may be optional. In the embodiment according to FIG. 4, the advertiser 2 and the web-page 3 are randomly matched as shown in FIG. 1 to activate the participation of the advertising market page of the operator or the content providers of the web-page 3. May be provided to the operator or content provider of the web-page 3. However, even in this case, the final selection of the advertisement in the embodiment according to FIG. 4 is made by the operator or content providers of the web-page 3.

According to one embodiment of the present invention according to FIG. 4, the matching between the advertisement and the web-page for the advertisement is not determined by the advertiser 2 or the advertisement relay server 1, but the operator of the web-page 3 or It is characterized in that it is made in a content provider.

According to an embodiment of the present invention, since the advertising index is determined by the visit statistics and popularity statistics of the web-page operator, and the advertising cost per click varies according to the advertising index, the operator of the web-page may increase the visit statistics. It can contribute to the activation of web-pages by creating content with good information and by being faithful to the relationship with web-page users in order to increase popularity statistics.

Advertisers do not have to make a separate effort to find an operator of a web-page that meets their advertisement intervening conditions by using an advertisement relay server. In addition, the web-page operator can also check the information on the advertisers posted on the advertisement relay server, and can post the advertisement on their web-page. In addition, the advertisement relay server may provide a notification service that the advertisement of the advertiser is registered and posted to the operator of the web-page that meets the advertisement insertion condition of the advertiser.

According to the present invention, the advertisers move away from the existing advertising method in which the advertiser commissions the advertisement to the website operator in a batch, the website operator provides a space in the form of an advertisement market within the website, and the advertiser Techniques for registering advertisements (in the form of banners, photos, videos, text, etc.) may be provided. At this time, the advertiser may set a cost per click (advertising cost) for the advertisement to be registered and register the advertisement in the website advertising market. In addition, advertising costs may be deposited in a website advertising market account. Content creators (authors of posts, blogs, videos, photo posts, etc.) select advertisements that best fit their content (posts, blogs, videos, photo posts, etc.) in the advertising market, and register the advertisements in their content and profile. can do. When the advertisement is registered, the advertisement is exposed in the content and profile of the creator, and the cost per click can be deducted from the advertisement cost deposited by the advertiser. The website operator pays the advertising revenue excluding the advertising market fee in the form of mileage to the content creator, and the content creator can withdraw the mileage in cash. The website may provide a function for the advertiser to register an advertisement in the advertising market and a function for the content creator to select an advertisement and register it in their contents. The website can provide the necessary functions and serve as a link between advertisers and content creators. At this time, the website may analyze the advertisements of the advertisers in the advertising market, and recommend the appropriate advertisement to the content creator. Whenever a content creator creates content, the content creator can then selectively apply an advertisement most suitable for his or her content. This is not because advertisers and website operators decide how to display advertisements and what kinds of advertisements are used. Instead, content creators decide which advertisements are appropriate for their contents. The contents of the contents can also be written to show the effect of the advertisement, thereby maximizing the target advertisement effect. This advertising method has a structure that can greatly contribute to the activation of the website by content creators to produce more high-quality information content to maximize advertising revenue, and to provide more information. As a result, the advertiser is no longer worried about where and how to maximize the advertising effect. This is because content creators take care of advertisers' concerns in order to maximize their advertising revenue. Since the content creators know best how and where the advertisements are effective, the content creators can choose the advertisements so that the most effective advertisements can be made. This advertising method can be said that the content creator is the subject of the advertisement, that is, the advertising agency.

In order to deeply consider which advertisement the content creator chooses, the advertisement relay server according to an embodiment of the present invention may limit the number of advertisements that can be selected according to the rating of the content creator. This will allow content creators to be motivated to choose in depth advertising that will truly benefit them.

The embodiments described above are those in which the elements and features of the present invention are combined in a predetermined form. Each component or feature shall be considered optional unless otherwise expressly stated. Each component or feature may be implemented in a form that is not combined with other components or features. It is also possible to construct embodiments of the present invention by combining some of the elements and / or features. Some configurations or features of certain embodiments may be included in other embodiments, or may be replaced with corresponding configurations or features of other embodiments. It will be apparent that the claims may be combined with the claims that do not have explicit citation claims to constitute the embodiments or be included in the new claims by amendment after the filing.

It will be apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. Accordingly, the above description should not be construed in a limiting sense in all respects and should be considered illustrative. The scope of the invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the invention are included in the scope of the invention.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the inventions. It is clear to those who have knowledge of. Accordingly, it is intended that the present invention cover modifications and variations of this invention provided they fall within the scope of the following claims.

1: advertisement relay server 12: visit statistics
2: Advertiser 13: Popular Statistics
3: web-page 14: cyber-rating of the advertiser
10: Advertising conditions 15: Advertising costs
11: advertising index

Claims (14)

Collecting the advertiser's advertisement materials and advertisement insertion conditions;
Receiving a request to include the advertisement material on a web-page satisfying the advertisement insertion condition; And
Relaying the advertisement material to the web-page in response to the request;
/ RTI >
Advertising relay method. The method of claim 1,
Collecting information confirming that the advertisement material has been exposed to a visitor of the web-page, and performing a process of providing financial compensation to an operator of the web-page according to the information;
≪ / RTI >
Advertising relay method. The method of claim 1,
The advertisement inclusion condition includes a condition regarding visit statistics of a web-page, which must be satisfied in order to interpose the advertisement material.
Advertising relay method. 3. The method of claim 2,
The advertising material includes a hyperlink to a web-page designated by the advertiser,
The identifying information includes information on the number of times the hyperlink is selected,
Advertising relay method. The method of claim 4, wherein the financial compensation is proportional to the number of times. 3. The method of claim 2,
The collecting step includes collecting information about the deposit of the advertiser,
The process of providing the financial compensation is performed using the information about the deposit,
Advertising relay method. Collecting the advertiser's advertisement materials and advertisement insertion conditions;
Searching for a web-page that satisfies the advertisement interposition condition;
Transmitting a notification signal informing the web-page that an advertisement interposition condition is met;
Receiving a request to interpose the advertisement material on the web-page; And
Relaying the advertisement material to the web-page in response to the request;
/ RTI >
Advertising relay method. Collecting advertisement data and advertisement interposition conditions of the advertiser from the advertiser;
Receiving, by an advertisement intermediary who satisfies the advertisement interposition condition, a request to interpose the advertisement material on a web-page managed by the advertisement intermediary; And
Relaying the advertisement material to be provided to the advertisement intervener;
/ RTI >
Advertising relay method. The method of claim 8, further comprising: collecting information confirming that the advertisement material has been exposed to the visitor of the web page, and performing a process of providing financial compensation to the advertisement intermediary according to the information. Advertising relay method. The method according to claim 8, wherein the advertisement interposition condition includes a cyber-rating of an advertisement intermediary, which must be satisfied in order to interpose the advertisement material. 10. The method of claim 9,
The advertising material includes a hyperlink to a web-page designated by the advertiser,
The identifying information includes information on the number of times the hyperlink is selected,
Advertising relay method. 10. The method of claim 9,
The collecting step includes collecting information about the deposit of the advertiser,
The process of providing the financial compensation is performed using the information about the deposit,
Advertising relay method. An advertisement relay server including a communication unit and a processing unit,
Wherein,
Collecting an advertisement material and an advertisement interposition condition of an advertiser through the communication unit;
Receiving a request to include the advertisement material on a web-page satisfying the advertisement insertion condition; And
Relaying the advertisement material to the web-page in response to the request;
Lt; / RTI >
Ad relay server. The advertisement relay server of claim 13, wherein the processor is configured to limit the number of advertisement materials that may be registered in a specific web-page.

Images