KR20140015946A - System and method for publicize politician using augmented reality - Google Patents

System and method for publicize politician using augmented reality Download PDF

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Publication number
KR20140015946A
KR20140015946A KR1020120082396A KR20120082396A KR20140015946A KR 20140015946 A KR20140015946 A KR 20140015946A KR 1020120082396 A KR1020120082396 A KR 1020120082396A KR 20120082396 A KR20120082396 A KR 20120082396A KR 20140015946 A KR20140015946 A KR 20140015946A
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name
character
slogan
logo
symbol
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KR1020120082396A
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Korean (ko)
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김소영
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김소영
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/006—Mixed reality

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  • Business, Economics & Management (AREA)
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  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
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  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Human Resources & Organizations (AREA)
  • Economics (AREA)
  • Health & Medical Sciences (AREA)
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Abstract

Logo of a political party or photo / character / name / symbol / slogan / election poster / CI / BI of a political party and content corresponding to the logo or photo / character / name / symbol / slogan / election poster / CI / BI An augmented reality server for storing in advance and updating the stored logo or photo / character / name / symbol / slogan / election poster / CI / BI and the stored content in real time; Shoot the logo or photo / character / name / symbol / slogan / election poster / CI / BI of the party's logo or the politician's real / photo / character / name / symbol / slogan / election poster / CI / BI Recognizes and displays objects recognized by augmented reality on the screen, and streams the contents corresponding to the recognized logo or real / photo / character / name / symbol / slogan / election poster / CI / BI in real time / It includes a smart phone to download and play, the content, the promotional streaming video file of the political party or politician, the promotional streaming voice file, SNS related articles by SNS server call, article files by media company server call, action code grant method It is configured to include any one or more of the 3D character motion execution by, and the text execution by the code granting method.

Description

Politician PR System and Method Using Augmented Reality {SYSTEM AND METHOD FOR PUBLICIZE POLITICIAN USING AUGMENTED REALITY}

The present invention relates to a politician public relations system and method, and more particularly to a politician public relations system and method using augmented reality.

Conventionally, the provision or promotion of various information using a smart phone is made in various ways. In particular, as one of the most convenient methods for the user, the camera module is used to recognize the QR code, and the most common example is accessing a specific web site or providing content of a specific web site indicated by the recognized QR code.

In addition, there is an augmented reality technique that overlays a variety of information in the space of reality when shooting with a camera module.

As such, efforts to provide various and practical information to users in various ways have been made in various ways.

On the other hand, in recent years, not only the promotion of goods and services, but also the promotion of public elections or pledges of election politicians are made online. Politicians' self-promotion must be competitive as well as the promotion of goods / services.

According to the conventional public relations method using a smart phone, it is configured to access a specific web site through QR code recognition to show a voice message or a text article or play a predetermined video.

Since the QR code must be prepared in advance and distributed online / offline, cost and effort are required accordingly. The pre-produced QR code may be configured to access a specific web site and provide a predetermined promotional image. In this way, printing a printout (POP) printed with QR codes to promote politicians' elections is very cumbersome and expensive.

In addition, most QR codes provide a fixed route for accessing a specific promotional video, and in most cases, provide the same information at all times unless the content is updated.

As such, in recent years, online methods for promoting politicians for elections and distributing pledges have been widely used, but it is obvious that the structure is inevitably accompanied by high cost and low efficiency by offline.

On the other hand, in the case of augmented reality technique, there is no special cost-consuming element such as POP production of a specific QR code, but it is not yet used as a means for promoting politicians' election and distributing pledges. Of course, the promotion of politicians using a particular QR code is also not shared.

As we have seen, if we can find ways to further reduce the costs of public relations in political elections, it is expected that public relations will be more effective and the election process will be clearer.

An object of the present invention is to provide a politician public relations system using augmented reality.

Another object of the present invention to provide a politician publicity method using augmented reality.

Politician public relations system using the augmented reality according to the above object of the present invention, a logo of a political party or a photo / character / name / symbol / slogan / election poster / CI / BI of the political party and the logo or photo / character / Pre-store contents corresponding to name / symbol / slogan / election poster / CI / BI, and store the stored logo or photo / character / name / symbol / slogan / election poster / CI / BI and the stored contents in real time Augmented reality server for updating; Photograph the party's logo or the politician's real / photo / character / name / symbol / slogan / election poster / CI / BI, and recognize the logo or photo / character photographed and recognize the object on the screen. It may be configured to include a smart phone to display and stream / download and play in real time the content corresponding to the recognized logo or real / picture / character / name / symbol / slogan / election poster / CI / BI in real time .

At this time, the content, the promotional streaming video file, the promotional streaming voice file of the political party or politician, SNS related articles by social network service (SNS) server calls, article files by media company server calls, 3D by the operation code assignment method It may be configured to include any one or more of the character operation execution, the text execution by the code granting method.

And the smart phone, the logo or picture / character / name / symbol / slogan / updated in real time to recognize the photographed logo or picture / character / name / symbol / slogan / election poster / CI / BI It can be configured to download and store election posters / CI / BI in real time.

The smart phone may be configured to display the name of the political party or the name of a politician on the object recognized by the augmented reality.

Politician publicity method using augmented reality according to another object of the present invention described above, the step of photographing the party's logo or the real / photo / character / name / symbol / slogan / election poster / CI / BI of the political party on the smartphone ; Recognizing the logo of the political party or the real / photograph / character / name / symbol / slogan / election poster / CI / BI of the photographed political party on the smartphone; Displaying on the screen an object recognized by augmented reality corresponding to the recognized logo or photo / character / name / symbol / slogan / election poster / CI / BI together on a screen; Promotional video files, voice files, social network service (SNS) related articles, article files pre-corresponding to the recognized logo or real / picture / character / name / symbol / slogan / election poster / CI / BI on the smartphone It may be configured to include any one or more of the streaming and download and playback from the augmented reality server in real time.

Here, the step of displaying together the object recognized by the augmented reality corresponding to the recognized logo or photo / character / name / symbol / slogan / election poster / CI / BI on the screen on the screen, the It may be configured to add the name of the political party or the name of the politician to the object recognized by augmented reality.

According to the politician promotion system and method using the augmented reality as described above, by using the augmented reality technique to recognize the face / photo / character of the politician and to play a specific election promotional content or commitment on the user's smartphone, It is more convenient to see the politician's pledge and reduce the cost of public relations in terms of election promotion. In addition, the content provided through politicians' faces / photos / characters is not only diversified, such as promotional videos, SNS related articles, voice files, and article posts, but also updated and provided in real time to provide more realistic and vivid publicity. You can get it.

1 is a block diagram of a politician public relations system using augmented reality according to an embodiment of the present invention.
2 is a flowchart of a politician publicity method using augmented reality according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail to the concrete inventive concept.

It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Like reference numerals are used for like elements in describing each drawing.

The terms first, second, A, B, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise.

In this application, the terms "comprise" or "having" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a politician public relations system using augmented reality according to an embodiment of the present invention.

Referring to FIG. 1, a politician public relations system 100 (hereinafter, referred to as a 'political public relations system') using augmented reality according to an embodiment of the present invention includes a smart phone 110 and an augmented reality server 120. Can be configured.

The politician public relations system 100 recognizes a politician's face / photo / character / name / symbol / slogan / election poster / CI / BI using augmented reality technique on the smart phone 110 and selects a specific election according to the recognition result. The promotional content or the commitment is configured to play on the user's smartphone. In terms of election promotion, it is possible to promote elections at low cost without incurring the costs of producing a specific QR code, etc., and users can more easily access the contents of the election promotion through the smart phone 110 as well as more than QR codes. Easier access to election materials through politicians' faces / photos / characters / names / symbols / slogans / election posters / CI / BI that can be easily visually recognized.

Meanwhile, the content is executed by a political party or a politician's promotional streaming video file, a promotional streaming voice file, an SNS-related article by a social network service (SNS) server call, an article file by a media company's server call, or a 3D character action by an action code assignment method. In addition, it is possible to maximize the effect of election promotion by not only diversifying like text execution by code granting method but also updating and providing such contents in real time.

Hereinafter, the detailed configuration will be described.

First, the smartphone 110 may be configured to include a camera module 111, a recognition module 112, an augmented reality module 113, a display module 114, a memory module 115, and a transmission / reception module 116. .

The camera module 111 may be configured to photograph a logo of a political party or a face / photo / character / name / symbol / slogan / election poster / CI / BI of a predetermined political party.

In this case, the face may be a real face of a politician. And the character is preferably a generally well-known character, such as caricatures. In the case of a politician's real thing, when a politician's election event or the like is met in a street or an election venue, the politician's real thing may be photographed.

And pictures can be pictures that are commonly printed on online websites or banners on other election venues. It is clear that economically and usefully, it is desirable to be a picture of a politician who is basically inserted into an election poster or pamphlet without having to produce and distribute a special QR code.

Even in the case of the logo of the party, because it is commonly found in various printed matters, banners or websites, such as business cards or brochures, the user can easily shoot using the camera module 111 of the smart phone 110.

In this way, by utilizing a unique image that is inevitably exposed in the election process such as logo / face / photo / character / name / symbol / slogan / election poster / CI / BI, it is used for public election campaign, and thus its utilization is narrow. It is much more useful than using QR code or other access information, which requires a separate production cost.

The recognition module 112 may be configured to recognize a logo of a predetermined party or a face / photo / character / name / symbol / slogan / election poster / CI / BI of a predetermined political party photographed by the camera module 111.

At this time, the recognition module 112 is downloaded from the augmented reality server 120 through the transmission and reception module 116 in advance and stored in the memory module 115, the party's logo, politician's face / photo / character / name / symbol / slogan It may be configured to recognize and compare / election poster / CI / BI with photographed logo or face / photo / character / name / symbol / slogan / election poster / CI / BI. Such a download is preferably updated in real time.

The augmented reality module 113 may be configured to retrieve an object recognized by the augmented reality corresponding to the image recognized by the recognition module 112 from the memory module 115 and display it on the display module 116. .

An object recognized by such augmented reality is preferably displayed by adding the name of a political party or the name of a politician to the object. The user may be configured to recognize that the user is a politician in the election through the added name or name. At this time, even if the celebrity or celebrities, etc., not a specific politician can be configured to contact a variety of information through such a name or name.

The display module 114 is configured such that the objects recognized by augmented reality are displayed on the video screen of the political party's logo, the politician's real face / photo / character / name / symbol / slogan / election poster / CI / BI. , Can be touch screen.

The user may be configured to click on an object recognized by augmented reality on the touch screen to obtain the desired information. In addition, the display module 114 may reproduce content corresponding to such a logo, photo, character, name, symbol, slogan, election poster, CI, BI, and the like. The content is configured to be provided via download or streaming from the augmented reality server 120.

As mentioned above, the memory module 115 is configured to store a party's logo, a politician's face / photo / character / name / symbol / slogan / election poster / CI / BI, and store corresponding contents. It can be configured to.

Here, the content may be a promotional streaming video file of a political party or a politician, a promotional streaming voice file, an SNS related article by an SNS server call, an article file by a media company server call, a 3D character action execution by an action code grant method, or a code grant method. It is preferable that any one or more of the text execution by. Here, the SNS-related article or article file may be configured to provide the corresponding contents by calling the SNS server (not shown) and the media company server (not shown), respectively. The 3D character may be configured to be executed on the smart phone 110 by being given a predetermined action code. In addition, the text execution may also be configured to be displayed on the smart phone 110 when the predetermined code is given.

In this case, the content is not always fixed content and format, but is configured to be updated and changed at any time in the augmented reality server 120, it is important that it can be changed in real time.

The memory module 115 may be configured to temporarily store an image captured by the camera module 111. Strictly, the recognition module 112 is configured to recognize a logo or face / photo / character / name / symbol / slogan / election poster / CI / BI from an image temporarily stored in the memory module 115.

The transmission / reception module 116 is configured to communicate with the augmented reality server 120, and may be configured as 3G / 4G wireless communication, Wi-Fi communication, or the like.

The transmission / reception module 116 frequently updates the political party's logo, the politician's photo / character, etc. in order to recognize the logo or photo / character / name / symbol / slogan / election poster / CI / BI photographed by the camera module 111. Receive and store in the memory module 115.

In addition, the transmission and reception module 116 is a content corresponding to the logo / photo / character / name / symbol / slogan / election poster / CI / BI of the politician from the augmented reality server 120, that is, the promotional streaming video file of the political party or politician, Promote streaming voice file, SNS related article by SNS (social network service) server call, article file by press company server call, 3D character action execution by action code assignment method, text execution by code grant method It may be configured to download / stream in real time.

Next, the augmented reality server 120 may be configured to include the content DB 121 and the transmission and reception module 122.

The content DB 121 pre-stores the logo of the political party or the photo / character / name / symbol / slogan / election poster / CI / BI of the predetermined political party, and also the logo or photo / character / name / symbol / slogan / election The content corresponding to the poster / CI / BI may be stored in advance.

Such contents are configured to be changed and updated in real time, so that users can always download / stream and play new election promotion contents. Existing QR codes are configured to access specific websites and provide only predetermined fixed information.

The transmission / reception module 122 transmits the contents of the content DB 121 corresponding to the logo / photo / character / name / symbol / slogan / election poster / CI / BI received from the transmission / reception module 116 of the smart phone 110. Can be configured to transmit.

The transmit / receive module 122 is configured to communicate in a wireless or wired communication manner.

2 is a flowchart of a politician publicity method using augmented reality according to an embodiment of the present invention.

Referring to FIG. 2, the camera module 111 of the smart phone 110 photographs the party's logo or the real / photograph / character / name / symbol / slogan / election poster / CI / BI of the political party (S101).

Next, the recognition module 112 of the smart phone 110 recognizes the actual party's logo or the politician's real / picture / character / name / symbol / slogan / election poster / CI / BI (S102).

Next, in the augmented reality module 113 of the smart phone 110 displays an object recognized by the augmented reality corresponding to the previously recognized logo or photo / character / name / symbol / slogan / election poster / CI / BI Displayed together on the module 114 (S103). In this case, the name of the political party or the name of the politician may be added to the object recognized by the augmented reality.

Next, the transmission and reception module 116 of the smart phone 110 is the promotional stream of the political party or politician corresponding to the logo or the real / picture / character / name / symbol / slogan / election poster / CI / BI previously recognized Video file, promotional streaming voice file, SNS related article by social network service (SNS) server call, article file by media company server call, 3D character action execution by action code assignment method, text execution by code grant method One or more streams / downloads from the augmented reality server 120 in real time to play on the display module 114 (S104).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims. There will be.

Claims (5)

Logo of any political party or photo / character / name / symbol / slogan / election poster / corporate identity / brand identity and logo / photo / character / name / symbol / slogan / An augmented reality server for storing content corresponding to an election poster / CI / BI in advance and updating the stored logo or photo / character / name / symbol / slogan / election poster / CI / BI and the stored content in real time;
Shoot the logo or photo / character / name / symbol / slogan / election poster / CI / BI of the party's logo or the politician's real / photo / character / name / symbol / slogan / election poster / CI / BI Recognizes and displays the object recognized by the augmented reality on the screen, and the content corresponding to the recognized logo or real / picture / character / name / symbol / slogan / election poster / CI / BI in advance Includes a smart phone to stream and download and play in real time,
The content may include:
Promotional streaming video files of the political parties or politicians, promotional streaming voice files, SNS-related articles by SNS (social network service) server calls, article files by media company server calls, 3D character action execution by the action code grant method, code grant Politician public relations system using augmented reality comprising an augmented reality server characterized in that it comprises any one or more of the text execution by the method. The method of claim 1, wherein the smart phone,
In order to recognize the photographed logo or picture / character / name / symbol / slogan / election poster / CI / BI, the logo or picture / character / name / symbol / slogan / election poster / CI / Politician promotion system using augmented reality, characterized in that to download and save the BI in real time. The method of claim 2, wherein the smart phone,
Politician public relations system using augmented reality, characterized in that by adding the name of the political party or the name of the politician to the object recognized by the augmented reality. Photographing the party's logo or politician's real / photo / character / name / symbol / slogan / election poster / CI / BI on the smartphone;
Recognizing the logo of the political party or the real / photograph / character / name / symbol / slogan / election poster / CI / BI of the photographed political party on the smartphone;
Displaying on the screen an object recognized by augmented reality corresponding to the recognized logo or photo / character / name / symbol / slogan / election poster / CI / BI together on a screen;
Promotional streaming video files, promotional streaming voice files, social media (SNS) of the political party or politician corresponding to the recognized logo or real / picture / character / name / symbol / slogan / election poster / CI / BI in advance on the smart phone network service) Streaming any one or more of SNS related articles by server call, article files by media company server call, 3D character action execution by action code assignment method, and text execution by code grant method in real time from augmented reality server / Politician publicity method using augmented reality comprising the step of downloading and playing. The method of claim 4, further comprising displaying on the screen an object recognized by augmented reality corresponding to the recognized logo or photo / character / name / symbol / slogan / election poster / CI / BI. ,
The method of promoting a politician using augmented reality, characterized in that the addition of the name of the political party or the name of the politician to the object recognized by the augmented reality.
KR1020120082396A 2012-07-27 2012-07-27 System and method for publicize politician using augmented reality KR20140015946A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108108012A (en) * 2016-11-25 2018-06-01 腾讯科技（深圳）有限公司 Information interacting method and device
KR101985640B1 (en) * 2019-01-08 2019-06-04 김도형 Election campaign system based on augmented reality
KR20230037117A (en) * 2021-09-08 2023-03-16 이영석 System for providing augement reality based election campaign service
KR102556487B1 (en) * 2022-02-15 2023-07-14 이종혁 System for producing election promotional material using election promises

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108108012A (en) * 2016-11-25 2018-06-01 腾讯科技（深圳）有限公司 Information interacting method and device
CN108108012B (en) * 2016-11-25 2019-12-06 腾讯科技（深圳）有限公司 Information interaction method and device
KR101985640B1 (en) * 2019-01-08 2019-06-04 김도형 Election campaign system based on augmented reality
KR20230037117A (en) * 2021-09-08 2023-03-16 이영석 System for providing augement reality based election campaign service
KR102556487B1 (en) * 2022-02-15 2023-07-14 이종혁 System for producing election promotional material using election promises

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