KR20130131759A - Method and apparatus for keywords database and indexing of web log analyzing - Google Patents

Abstract

The present invention relates to a method and apparatus for constructing and indexing a database of a plurality of user keywords using a web log. A customized information providing system using a mobile communication network according to the present invention includes an SMS server, a customized information DB, a service server, a DB server, and an MMS server. [Reference numerals] (100) Caller terminal;(200) Receiver terminal;(300) SMS server;(400) MMS server;(500) Service server;(600) DB server;(AA) Transmit message data and base station information;(S10) Write message;(S11) Request message transmission;(S13) Text message mining;(S14) Transmit round processed entity and base station information;(S15) Transmit customized information;(S16) Process message;(S17,S18,S19) Transmit processed message

Description

Method and apparatus for constructing and indexing a plurality of user keyword databases using weblog {Method and apparatus for keywords database and indexing of web log analyzing}

The present invention relates to a method and an apparatus for providing an advertisement, and more particularly, to an online product display method and apparatus using a user's search.

With the development of communication networks such as online and mobile communication networks, advertisements, which have been provided only by broadcast media such as television and radio, or print media such as newspapers and magazines, are provided in various other forms.

In particular, with the development of communication networks, the number of online and mobile users has increased exponentially, making online advertising one of the most important means of advertising.

Such an online advertisement is provided in various forms such as displaying an advertisement in a predetermined area such as a banner advertisement of a web site, or accessing a specific web site through a pop-up window.

In addition, advertisement data such as a list of websites or advertisement contents itself that matches a keyword by extracting a specific word or keyword from a word that a user enters into a search box online or a word or sentence included in a specific web page of the website. Various methods such as providing a have been used.

In particular, the content matching type advertisement that analyzes the content content of the web page and outputs the most relevant advertisement shows a higher advertising effect than the general online advertisement, that is, the Internet advertisement.

However, in the conventional content-matched advertisement, many words having various meanings exist among the words constituting the context, so that the accuracy of the advertisement is lowered and the effect of the advertisement is significantly lowered for users who have different intentions from the context. There is a problem.

Therefore, there is a need for a method and apparatus for displaying online products using a user's search while providing online advertisements using contents of contents.

In addition, there is a need for a method and apparatus for providing an online advertisement that can maximize an advertisement effect by providing an online advertisement that can reflect a user's intention.

In order to solve the conventional problems as described above, the present invention proposes a method and apparatus for providing an online advertisement with high accuracy and high advertisement effect even in the case of a content-matched advertisement.

In addition, the present invention proposes a method and apparatus for providing an online advertisement that can maximize the effect of the advertisement while providing an online advertisement while reflecting the contents of the content.

Still other objects of the present invention will be readily understood through the following description of the embodiments.

The present invention devised to achieve the above object is as follows.

The customized information providing system using the mobile communication network of the present invention, when the text message transmission from the sender's mobile terminal is started, the SMS server for transmitting the receiver and the caller's telephone number and message data, the receiver and the sender's base station information and the service request signal And a personalized information DB for storing personalized information including a moving picture, a still image, and a text. When the receiver and the sender's telephone number and message data, the receiver and the sender's base station information, and a service request signal are transmitted from the SMS server, Text mining the data to yield one or more prototype processed entities, receiving the calculated entity or the customized information corresponding to the base station information of the recipient and the sender, producing a processed message including the message data and processing the processed message. To send service server, phase When the calculated entity and the base station information of the receiver and the sender are transmitted from the service server, at least one or more of the customized information is detected by considering the calculated base station information of the entity or the receiver and the sender in the customized information DB. DB server for transmitting to the service server, MMS server for receiving the processed message and the phone number of the receiver and the sender from the service server and transmits the processed message to the mobile communication terminal of the receiver and the sender, The processed message is displayed on the display unit of the caller's mobile terminal.

The customized information DB may include one or more tags or one or more base station information in the customized information including the video, the still image, and the text.

The service server text mines the message data to calculate one or more prototyped entities, and then transmits the base station information of the entity, the receiver, and the sender to a text mining DB.

The text mining DB may include the base station information of the entity, the receiver, and the sender, the region information corresponding to the base station information, and the received time information.

The service server is characterized in that the message data is arranged at the top and the customized information is arranged at the bottom to produce the processed message.

The service server selects one of the receiver and the sender's mobile communication terminal as the processed message, and transmits the processed message and the telephone number of the selected receiver or sender to an MMS server.

In the method for providing customized information using the mobile communication network of the present invention, when the text message transmission is started from the sender's mobile terminal, the SMS server transmits the receiver and the caller's telephone number and message data, and the receiver and the sender's base station information and the service request signal. And when the service server transmits the receiver and the caller's telephone number, the message data, the receiver and the sender's base station information, and the service request signal from the SMS server, the message data is text mined to calculate one or more prototyped entities. And receiving the customized information corresponding to the calculated entity or base station information of the receiver and the sender, producing a processed message including the message data, and transmitting the processed message, wherein the DB server sends the processed message from the service server. Calculated entities and recipients, When the base station information of the believer is transmitted, at least one of the customized information is detected and transmitted to the service server in consideration of the calculated entity or the base station information of the receiver and the sender in the customized information DB, and the MMS server Receiving the processed message from a service server and a telephone number of a receiver and a sender, and transmitting the processed message to a receiver and a sender's mobile communication terminal, wherein the receiver and the sender's mobile terminal are displayed on the display unit. It is characterized by displaying the processed message.

The service server text mines the message data to calculate one or more prototyped entities, and then transmits the base station information of the entity, the receiver, and the sender to a text mining DB.

The text mining DB may include the base station information of the entity, the receiver, and the sender, the region information corresponding to the base station information, and the received time information.

The service server arranges the message data on the upper side and the customized information on the lower side to produce the processed message.

The service server selects one of the receiver and the sender's mobile communication terminal as the processed message, and transmits the processed message and the telephone number of the selected receiver or sender to an MMS server.

According to the present invention configured as described above, it is possible to provide personalized information corresponding to the user-based search keyword directly, thereby providing highly customized information and advertisements without any objection to the user using the text message. Providers or advertisers can increase the effectiveness of targeted marketing.

1 is a block diagram of a customized information providing system using a mobile communication network according to an embodiment of the present invention.
2 is a flow chart of a method for providing customized information using a mobile communication network according to an embodiment of the present invention.
3 is a flowchart of a text mining method according to an embodiment of the present invention.
4 is an exemplary diagram illustrating a message data and a processed message in a mobile communication terminal according to an embodiment of the present invention.

Hereinafter, a method for providing customized information using a mobile communication network according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for providing customized information using a mobile communication network according to an embodiment of the present invention, FIG. 2 is a flowchart of a method for providing customized information using a mobile communication network according to an embodiment of the present invention, and FIG. 4 is a flowchart illustrating a text mining method according to an embodiment of the present invention, and FIG. 4 is a diagram illustrating a message data and a processed message according to an embodiment of the present invention in a mobile communication terminal.

As shown in FIG. 1, the configuration of a system for customized provision using a mobile communication network according to an embodiment of the present invention is a mobile station 10 (MS: Mobile Station) and a base station (BTS 700: Base station Transceiver System). ), BSC / MSC (900) (Control Station / Exchange: Base Station Controller / Mobile Switching Center), HLR (800) (Home Location Register), SMSC (301) (Short Message Center: SMS Message Center) , SMS server 300, MMSC 401 (Multimedia Message Center: MMS Message Center), MMS server 400, service server 500, DB server 600, text mining DB 620, customized information DB ( 610.

The mobile terminal 10 is in the range of any base station, the information of the mobile terminal 10 is transmitted to the base station and the BSC / MSC 900 that controls it, the information transmitted from the BSC / MSC 900 is the base station It is transmitted to the mobile terminal 10 through.

The mobile terminal 10 is logically connected to the short message service system (ie, including the SMSC 301, the SMS server 300, etc.) through the base station, the BSC / MSC 900, and the like.

The base station connects the mobile terminal 10 to the BSC / MSC 900, and uses a digital channel device (DCU), a time / frequency control device (TCU), a radio frequency device (RFU), a position measurement system (GPS), and the like. It is composed.

Looking at the function of the BSC / MSC (900), BSC connects the base station to the MSC to coordinate the connection between the base station and the signal processing function for communication between the base station and the MSC, the MSC HLR (800), SMSC (301) It handles mobile communication member call in conjunction with.

In addition, the MSC connects to the BSC to perform call setup and release functions of the mobile terminal 10, and performs various functions related to call processing and additional services.

The BSC / MSC 900 is responsible for routing general calls, SMS messages, and the like.

The HLR 800 performs a function such as member location registration in connection with various BSC / MSC 900, stores the mobile terminal 10 and permanent information and location information of the member, and moves mounted in the MSC. Interaction with a visitor location register (VLR) (not shown) that temporarily stores member information related to the terminal 10 supports various functions related to call processing and additional services.

The SMSC 301 is connected to the BSC / MSC 900, the HLR 800, and the SMSC 301, and plays a key role in SMS processing, sets SMS parameters, and provides a communication service identifier (TI) of an input signal. The message is sent to the network element to be processed by using the identifier and destination address.

The SMS server 300 is interworked with the Internet backbone network, and in particular, interoperates with the SMSC 301 to store the terminal member type and service type of the SMS member, and then uses the corresponding communication service identifier (TI) to retrieve information from the outside. Send to SMSC 301.

The MMSC 401 and the MMS server 400 are in charge of a function similar to the SMSC 301 and the SMS server 300 to transmit a multimedia message.

On the other hand, in order to provide customized information using the present inventors mobile communication network requires the function of the following system in addition to the general unique functions as described above.

For reference, in the following specification, a text message also includes an MMS including an image, a video, and a color mail.

The service server 500 receives the receiver and the caller's telephone number and message data, the receiver and the base station information and the service request signal from the SMS server 300, and performs text mining on the received message data in one or more prototype processes. Calculates an entity, receives the calculated entity or the customized information corresponding to the base station information of the receiver and the sender, produces a processed message including the message data, and transmits the processed message to the MMS server 400. .

When the calculated entity and the receiver and the sender's base station information are transmitted from the service server 500, the DB server 600 considers the calculated base station information of the entity or the receiver and the sender in the customized information DB 610. At least one or more pieces of customized information are detected and transmitted to the service server 500.

The text mining DB 620 includes base station information of the entity, the receiver, and the sender, the region information corresponding to the base station information, and the received time information, and the embodiments thereof are shown in Table 1 below.

Table 1.

For reference, in the text mining DB 620, base station information may be divided into base station information of a receiver and a sender, and base station region information may also be configured as base station region information corresponding to base station information of a receiver and a sender.

For reference, it may be possible to recommend a tag included in the customized information DB 610 by providing the circular processed entity list to an information provider who wants to provide customized information through the text mining DB 620.

The customized information DB 610 includes one or more tags or one or more base station information in the customized information including the video, still image, and text, and the embodiments thereof are shown in Table 2 below.

Table 2.

For reference, the personalized information DB 610 is configured as an example in Table 2, but it is also possible to configure digital content different from the advertisement content such as educational content, map content, news content, etc. according to the information provider and the property of the content. Will do.

2 is a flowchart illustrating a method for providing customized information using a mobile communication network according to an embodiment of the present invention.

In the method of providing customized information using a mobile communication network according to an embodiment of the present invention, as shown in FIG. 3, a sender composes a message using a mobile communication terminal (S10), and sends the created text message to a receiver's mobile communication terminal. Request the transfer.

As such, when there is a text message transmission request (S11), the SMS server 300 transmits the telephone number and message data of the receiver and the caller, the base station information and the service request signal of the receiver and the sender to the service server 500 (S12). do. When the service request signal is transmitted from the SMS server 300, the service server 500 starts the text message mining (S13).

Thereafter, the service server 500 performs text mining to calculate one or more prototype processed entities, and transmits the calculated entity and base station information of the receiver and the sender to the DB server 600 (S14).

Thereafter, the DB server 600 compares the entity or base station information with a tag included in the customized information DB 610, which is not shown, to detect customized information corresponding to the transmitted entity or receiver and the base station information of the sender. By detecting the matching customized information, and transmits the detected customized information to the service server 500 (S15).

For reference, when there is no customized information corresponding to the base station information of the entity or the receiver and the sender, the SMS server 300 transmits a request signal for canceling the method for providing the customized information applying the mobile communication network, and the SMS server 300. ) May be configured to request a general SMS transmission method through the SMSC 301 by receiving a request signal for canceling a method for providing customized information using a mobile communication network.

On the other hand, the service server 500 processes the customized information received and the message data (S16) and transmits the processed message to the MMS server 400. In this case, as shown in FIG. 4, the service server 500 arranges the message data at the top and the customized information at the bottom to produce the processed message as a multimedia message (MMS).

For reference, the message data, which is a text message transmitted from the caller terminal 100, is SMS (Short Message Service) data, and the processed message is MMS (Multimedia Message Service) data, but the message data may be composed of MMS data. It is possible.

Thereafter, the service server 500 transmits the processed message, the receiver and the caller's telephone number to the MMS server 400 (S17), and the MMS server 400 transmits the received processed message, the receiver and the sender. The phone number is received and the processed message is transmitted to the receiver terminal 200 and the caller terminal 100 (S18, S19).

For reference, the service server 500 transmits the processed message and the recipient's phone number to the MMS server 400, and the MMS server 400 receives the received processed message and the recipient's phone number. It is also possible to configure the transmitted message (S18) to (200).

3 is a flowchart of a text mining method according to an embodiment of the present invention.

In the text mining method according to an embodiment of the present invention, as shown in FIG. 3, the service server 500 extracts text data from the message data received from the SMS (S21).

Thereafter, the service server 500 performs a spacing process (S22) of the extracted text data. The spacing algorithm here follows the published algorithm.

Thereafter, the service server 500 removes the irradiated data (eg, silver, silver, silver, and the like) from the spaced data, and arranges the parsed data (S23) entity in which the irradiated data is removed. The parsing processing algorithm here follows the disclosed algorithm.

Thereafter, the service server 500 processes a usage example in a circle except for a noun among the parsed entities (S24). Here, the circular processing example may include 'eat' and 'eat'. In the above, 'eat' is an example of the use of the circle 'eat'. The method of processing in the prototype here follows the disclosed technique.

Thereafter, the service server 500 transmits the base station information of the recipient and the sender received from the entity and the SMS server 300 that has been circularly processed to the DB server 600 (S14).

Thereafter, the DB server 600 receives the base station information of the entity, the receiver and the sender from the service server 500, and considers the calculated base station information of the entity or the receiver and the sender in the customized information DB 610. At least one of the customized information is detected (S25) and the detected customized information is transmitted to the service server 500 (S15).

Thereafter, the service server 500 processes the customized information and the message data received from the DB server 600 into a multimedia message (MMS) (S16).

Thereafter, the DB server 600 transmits the circularly processed message and the base station information of the receiver and the sender to the text mining DB 620 (S26), and stores the received information in the text mining DB 620 (S27). .

For reference, the text mining DB 620 may be configured to include base station region information corresponding to the base station information of the receiver and the sender received from the DB server 600.

For reference, in the exemplary embodiment of the present invention, the text message is transmitted from the sender's mobile terminal (S11) by way of example. However, the technical scope of the present invention is not limited thereto. It may also be possible to configure a text message in connection with a server of an IP (Information Provider) directly.

Although the present invention has been described with reference to the embodiments illustrated in the drawings, it is merely exemplary and various modifications and equivalent other embodiments are possible to those skilled in the art. Will understand. Therefore, the technical protection scope of the present invention will be defined by the claims.

10: mobile terminal
100: caller terminal 200: receiver terminal
300: SMS server 301: SMSC
400: MMS Server 401: MMSC
500: service server 600: DB server
610: Customized information DB 620: Text mining DB
700: BTS 800: HLR
900: BSC / MSC

Claims (11)

When the text message transmission from the caller's mobile terminal is started, the SMS server for transmitting the receiver and caller's telephone number and message data, the receiver and the sender's base station information and the service request signal;

A customized information DB for storing customized information including a moving picture, a still image, and text;

When the telephone number and message data of the receiver and the sender, the base station information and the service request signal of the receiver and the sender are transmitted from the SMS server, the message data is text mined to calculate one or more prototyped entities, and the calculated entity or A service server for receiving the customized information corresponding to the base station information of the receiver and the sender, producing a processed message including the message data, and transmitting the processed message;

When the calculated entity and the base station information of the receiver and the sender are transmitted from the service server, at least one or more of the customized information is detected by considering the calculated base station information of the entity or the receiver and the sender in the customized information DB. DB server for transmitting to the service server;

An MMS server receiving the processed message from the service server and a telephone number of a receiver and a sender and transmitting the processed message to a receiver and a sender's mobile communication terminal,

Customized information providing system using a mobile communication network, characterized in that the processed message is displayed on the display unit of the mobile communication terminal of the receiver and the sender.
The method of claim 1,
The customized information DB is a customized information providing system using a mobile communication network, characterized in that it comprises one or more tags or one or more base station information in the customized information including the video, still image and text.
The method of claim 1,
The service server text mines the message data to calculate one or more circularly processed entities, and then transmits the base station information of the entity, the receiver, and the sender to a text mining DB. .
The method of claim 3, wherein
The text mining DB is a customized information providing system using a mobile communication network comprising the base station information of the entity, the receiver and the sender, the area information corresponding to the base station information and the received time information.
The method of claim 1,
The service server is a personalized information providing system using a mobile communication network, characterized in that for placing the message data at the top and the customized information at the bottom to produce the processed message.
The method of claim 1,
The service server selects one of the recipients and the sender's mobile communication terminal as the processed message, and transmits the processed message and the selected recipient or caller's telephone number to an MMS server. Informational system.
When the text message transmission is started from the caller's mobile terminal, the SMS server transmitting the receiver and the caller's telephone number and message data, the receiver and the caller's base station information, and the service request signal;

When the service server transmits the receiver and the caller's telephone number and the message data, the receiver and the sender's base station information, and the service request signal from the SMS server, the message data is text mined to calculate one or more prototyped entities, Receiving the customized information corresponding to the received entity or the base station information of the receiver and the sender, producing a processed message including the message data, and transmitting the processed message;

When the DB server transmits the calculated entity and the base station information of the receiver and the sender from the service server, at least one or more of the customized information may be selected in consideration of the calculated entity or base station information of the receiver and the sender in the customized information DB. Detecting and transmitting to the service server;

Receiving, by the MMS server, the processed message and a telephone number of a receiver and a sender from a service server, and transmitting the processed message to a receiver and a sender's mobile communication terminal,

And the receiver and the sender's mobile communication terminal display the processed message on a display unit.
The method of claim 7, wherein
The service server text mining the message data to calculate one or more circularly processed entities, and then transmits the base station information of the entity, the receiver, and the sender to a text mining DB. .
The method of claim 8,
The text mining DB is a personalized information providing method using a mobile communication network comprising the base station information of the entity, the receiver and the sender, the area information corresponding to the base station information and the received time information.
The method of claim 7, wherein
And the service server arranges the message data at the top and the customized information at the bottom to produce the processed message.
The method of claim 7, wherein
The service server selects one of the recipients and the sender's mobile communication terminal as the processed message, and transmits the processed message and the selected recipient or caller's telephone number to an MMS server. How to provide information.

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