KR20130126227A - User device and method for providing tourstamp service using tour card - Google Patents

Abstract

Provided are a user terminal for providing a tour stamp service and a method for providing a tour stamp service using the same. The user terminal for providing a tour stamp service comprises: a toolbar processing unit for reading a tour card obtained from a tour stamp management server and applying the tour card to a tour stamp toolbar; a control unit for detecting selection of a user about a tour stamp icon displayed in the tour stamp toolbar and delivering an URL address corresponding to the selected tour stamp icon to a web browser; and an authentication unit for authenticating whether a visit to the URL address through the web browser is normal or not; wherein the control unit reflects a result of the visit in the tour card, if visits to all URL addresses included in the tour card are completed, the control unit submits the tour card to the tour stamp management server, and the tour stamp management server provides the user with predetermined benefits in response to submission of the tour card. [Reference numerals] (AA) Network

Description

User terminal providing a tour stamp service using a tour card and a method of providing a tour stamp service thereby {User Device and Method for Providing Tourstamp Service using Tour Card}

The present invention relates to a user terminal and a tour stamp providing method for providing a tour stamp service using a tour card.

Each company makes a great effort to effectively promote their products or services to consumers. In particular, with the development of IT technology, providing effective advertising online is emerging as the most important task.

Typical examples of online advertisements include banner ads, push ads, content ads, and keyword advertisements. Banner advertisement is an advertisement form that displays an image advertisement in a specific position of a web page and exposes it to consumers. The push advertisement is an advertisement type that provides an advertisement message to a user by using a push technology. In addition, the content advertisement is an advertisement form that utilizes the advertisement as part of the content of the site, and the keyword advertisement is an advertisement form that exposes the advertisement content together with the search result when the user searches using the search engine.

Unlike other existing advertising media, such online advertising is not limited in exposure time, and since the advertisement is performed through the Internet, it can be exposed to users anywhere in the world where the Internet is connected. none. In addition, online advertising has an advantage in that it can set a detailed advertising strategy based on the analysis conditions such as the hierarchy, gender, age, region, etc. of the visitors of the site that exposes the advertisement.

On the other hand, since the themes and characteristics of the web sites displaying the advertisements are diverse, it is difficult to select an appropriate site and to compare the effects of the advertisements between the sites. In addition, the actual number of clicks is relatively low compared to the frequency of online advertisements, and in recent years, online advertisements are indiscriminately exposed to an unspecified number of people. In many cases it causes.

Therefore, a new online advertising method is required to compensate for the shortcomings of existing online advertisements, to accurately identify the number of advertisements exposed to consumers, and to induce a positive response of consumers to the advertisements.

Korean Laid-Open Patent No. 2012-0000179, "Online Precision Advertising Method Using Website"

In order to solve the above-described problems of the prior art, the present invention provides an online advertising method that can increase the effect of online advertising by inducing consumers to visit a desired site to meet a specific condition.

In addition, the present invention provides an effective online advertising method that can clearly determine whether the consumer visited the designated site.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

In order to achieve the above object, a user terminal providing a tour stamp service according to an aspect of the present invention, a toolbar processing unit for reading a tour card obtained from the tour stamp management server and applying it to the tour stamp toolbar, the tour stamp toolbar A control unit for detecting a user's selection of the tour stamp icon displayed on the web, and delivering a URL address corresponding to the selected tour stamp icon to a web browser, and a verification unit for verifying whether the user visits the URL address through the web browser normally. And the controller reflects the result of the visit to the tour card, and submits the tour card to the tour stamp management server when the visit to all URL addresses included in the tour card is completed, and the tour stamp management server. In advance to the user in response to the submission of the tour card Provide set benefits.

Here, the tour card may be generated to include URL addresses of a plurality of affiliate sites on the tour stamp management server and classified and managed by type.

The apparatus may further include a security processor configured to decrypt data acquired from the tour card and encrypt data stored in the tour card.

Here, the tour stamp toolbar may operate in the form of a toolbar that is added to the web browser.

Here, the communication between the tour stamp toolbar and the tour stamp management server may be performed only when the tour card is acquired and submitted.

Here, the verification unit may determine that the visit to the URL address is valid when the time interval of the visit date and time of two consecutively visited URL addresses is equal to or greater than a preset reference value.

Here, the verifier may determine whether the URL address visited through the web browser 400 is normally visited to the URL address based on whether the URL address matched with the selected tour stamp icon matches.

In addition, the method of providing a tour stamp service in the user terminal according to another aspect of the present invention, applying a tour card issued from the tour stamp management server to the tour stamp toolbar, the user for the tour stamp icon displayed on the tour stamp toolbar Detecting a selection of the at least one and transmitting a URL address corresponding to the selected tour stamp icon to a web browser, verifying whether the visit is normally made to the URL address, and reflecting the visit result of the URL address at the tour card And submitting the tour card to the tour stamp management server when the visit to all the URL addresses included in the tour card is completed, wherein the tour stamp management server responds to the submission of the tour card. It provides the user with a preset benefit.

The applying of the tour card to the tour stamp toolbar may be a step of matching each URL address stored in the tour card to each tour stamp icon displayed on the tour stamp toolbar.

The step of verifying whether or not the normal visit to the URL address is based on whether or not the normal visit to the URL address is based on whether the URL address visited through the web browser matches the URL address matched with the selected tour stamp icon. The determining may be a step.

The verifying of the normal visit to the URL address may further include determining that the visit to the URL address is valid when the time interval between two consecutive visited URL addresses is greater than or equal to a preset reference value. can do.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to fully inform the owner of the scope of the invention.

According to one of the problem solving means of the present invention described above, it is possible to induce a user to visit a specific site by providing a tour stamp, it is possible to accurately determine whether the user visited a specific site through the issued tour stamp. .

1 is a general overview of a tour stamp service providing system according to an embodiment of the present invention.
2 is an exemplary view for explaining a tour stamp service according to an embodiment of the present invention.
3 is a block diagram illustrating a detailed configuration of a user terminal providing a tour stamp service according to an embodiment of the present invention.
4 is a block diagram showing a detailed configuration of a tour stamp management server according to an embodiment of the present invention.
5 is a flowchart illustrating a tour stamp providing method according to an embodiment of the present invention.

While the present invention has been described in connection with certain exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

Also, in this specification, when an element is referred to as being "connected" or "connected" with another element, the element may be directly connected or directly connected to the other element, It should be understood that, unless an opposite description is present, it may be connected or connected via another element in the middle.

In the present specification, the user terminal has a wired / wireless communication function and is connected to the Internet by using a web browser, for example, a mobile phone, a smart phone, a PC, a laptop computer, a tablet device. , A digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), or the like.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a general overview of a tour stamp service providing system according to an embodiment of the present invention.

Referring to FIG. 1, a tour stamp service is an advertisement providing service that guides a user to visit a series of sites by using a tour card having a plurality of site addresses. Tour card provided to the user may include a URL address link (310 ~ 390) for a plurality of affiliate sites 300 associated with a specific theme, depending on various themes such as industry, type, age, event, etc. It may be generated in advance and managed on the tour stamp management server 200. For example, tour cards may be divided into various categories such as shopping, travel, restaurants, and the like.

The user may select a desired tour card from the classified tour cards and transmit the desired tour card to the user terminal 100, and the transmitted tour card may be loaded and used in a tour stamp management program installed in the user terminal 100. In this case, the tour stamp management program running on the user terminal 100 may be implemented in various forms, and will be described based on a toolbar form that is added to the web browser.

The tour stamp toolbar includes a plurality of tour stamp icons, and URL addresses 310 to 390 stored in the tour card are respectively matched to the tour stamp icons. When the user clicks on any tour stamp icon on the tour stamp toolbar, the user moves to a URL address 310 to 390 matched with the tour stamp icon. When the user completes visits to all URL addresses stored in the tour card in this manner, the user may submit the completed tour card to the tour stamp management server 200 and receive the benefits set for the tour card.

Hereinafter, a detailed operation of the tour stamp service of the present invention will be described with reference to FIG. 2.

2 is an exemplary view for explaining a tour stamp service according to an embodiment of the present invention.

As shown in FIG. 2, the tour stamp toolbar 410 operates by being added on the web browser 400 of the user terminal 100. The tour stamp toolbar 410 reads the tour card 160 and displays a tour stamp icon on the toolbar. At this time, the number of icons displayed on the toolbar is determined by the number of site information records recorded on the tour card 160. For example, a total of 10 site information records from 1 to 10 are recorded in the tour card file of FIG. 2, and the tour stamp toolbar 410 reads 10 site information records from the tour card 160 to print a tour stamp. The tour stamp icons 411, 412, 413,... Are displayed in order on the toolbar 410.

In this case, the site information record may further include a "status" field, a "visit date and time" field, etc. together with the "URL address" field of the affiliated site to be visited. Here, the "status" field indicates whether the user has completed the visit to the corresponding URL address, and the "visit date and time" field indicates the date and time of actual visit. If the "status" field is "1" or "on", the tour stamp toolbar 410 may activate the tour stamp icon on the toolbar that matches the record (411, 412), and the "status" field is "0". If "" or "off", the corresponding tour stamp icon is deactivated (413).

The user can visit the site by clicking the disabled tour stamp icon 413 on the tour stamp toolbar 410. When the icon is clicked, the URL address of the site matched with the icon is transmitted to the web browser 400, and the web page for the URL address is displayed in the web browser 400.

When you visit all of the sites by clicking the tour stamp icon displayed on the tour stamp toolbar 410, the tour stamp icon will be displayed as fully enabled and the "Status" field of the site information record of the tour card will be either "1" or " on ". After the user completes the visit to the site, the tour card 160 may be transmitted to the tour stamp management server 200 and submitted. In this case, a "submit" button 414 may be displayed on the tour stamp toolbar 410 for the submission of the tour card 160.

As described above, after selecting and downloading the desired tour card, the user can visit the corresponding site by clicking the icon displayed by using the tour stamp toolbar 410, and when the visit of all sites is completed, tour the created tour card. Submit to stamp management server and receive preset benefits.

In this process, since the communication needs to be performed only when issuing and submitting the tour card 160 between the tour stamp management server 200 and the user terminal 100, data is periodically transmitted and received to maintain a communication channel. There is no need to, and therefore, the communication load of the user terminal 100 due to frequent communication can be minimized.

Hereinafter, detailed configurations of the user terminal 100 and the tour stamp management server 200 for providing a tour stamp service according to the present invention will be described in detail.

3 is a block diagram showing a detailed configuration of a user terminal providing a tour stamp service according to an embodiment of the present invention.

As shown in FIG. 3, the user terminal 100 includes a communication unit 110, a toolbar processing unit 120, a control unit 130, a security processing unit 140, and a verification unit 150. In addition, the user terminal 100 may store the tour card 160 received from the tour stamp management server 200 in the form of a file.

The communication unit 110 performs communication with the tour stamp management server 200, and the toolbar processing unit 120 reads the tour card 160 transmitted from the tour stamp management server 200 through the communication unit 110, and tours the toolbar. Applies to 410.

Specifically, the toolbar processing unit 120 reads the transmitted tour card 160 and displays the tour stamp icon on the tour stamp toolbar 410 as many as the number of site information records recorded in the tour card 160.

At this time, the site information record and the tour stamp icon are matched one-to-one, and when the "status" field of the site information record is "1" or "on", the corresponding tour stamp icon is displayed as activated and " When the "Status" field is "0" or "off", the tour stamp icon is displayed in an inactive state, so that it is possible to intuitively determine whether the visit to the corresponding site is completed.

In addition, the toolbar processing unit 120 may match the URL address stored in the "URL" field of the site information record with the property of the tour stamp icon (for example, an operation property at the left click).

The controller 130 detects a click of any tour stamp icon displayed on the tour stamp toolbar 410, and displays a web page of a site corresponding to the URL address matched with the clicked tour stamp icon on the web browser 400. Control as possible.

Specifically, when the user clicks the tour stamp icon, the controller 130 transmits the URL address matched to the clicked tour stamp icon to the web browser 400, and the web browser 400 corresponds to the received URL address. Display the web page of your site.

In addition, the controller 130 reflects the result of the visit to the URL address through the click of the tour stamp icon on the tour card 160, and submits the completed tour card 160 to the tour stamp management server 200.

The security processor 140 performs a decryption process on the data stored in the tour card 160 and an encryption process on the data stored in the tour card 160. To this end, the security processing unit 140 shares the same encryption / decryption processing method with the tour stamp management server 200.

The verification unit 150 compares the URL address of the web page displayed on the web browser 400 with the URL address of the tour card 160 and verifies whether or not the visit is normal. In this case, the verification unit 150 displays the URL of the web page displayed on the web browser 400 on the information of the tour card 160 stored on the user terminal 100 or the URL address temporarily stored on the memory of the user terminal 100. Compared with the address, it can be judged as a normal visit only if the two URL addresses match.

In some cases, the verification unit 150, if the time interval of the visit date and time of the two URL addresses continuously visited among the URL addresses recorded on the tour card 160 is shorter than the preset time interval, the second URL Visits to addresses can be determined to be unusual visits.

The user terminal 100 may further include other components in addition to the above components, but the description of the components that are not directly related to the main technical contents of the present invention will be omitted.

4 is a block diagram showing a detailed configuration of a tour stamp management server according to an embodiment of the present invention.

As shown in FIG. 4, the tour stamp management server 200 uses the communication unit 210, the user management unit 220, the tour card management unit 230, the encryption / decryption unit 240, and the tour card verification unit 250. Include.

The communication unit 210 performs communication between the tour stamp management server 200 and the user terminal 100. In order to receive the tour stamp service, the user may subscribe to the tour stamp service. In this case, membership registration information and personal information of the subscribed user may be managed by the user manager 220. In addition, in the process of downloading the tour card 160 to the user terminal 100, the user manager 220 may request the user terminal 100 to perform a login process.

The tour card management unit 230 performs operations such as generating and changing a plurality of tour cards. The tour card management unit 230 may generate various tour cards 160 using URL addresses of a plurality of partner sites, the generated tour cards may be classified and managed by category, and the tour from the user terminal 100. When there is a request for providing a card, the requested tour card 160 may be transmitted to the user terminal 100 through the communication unit 210.

Meanwhile, data transmitted and received between the user terminal 100 and the tour stamp management server 200 in the above process may be encrypted / decrypted through the encryption / decryption unit 240. In this case, the encryption / decryption unit 240 may be performed through the same encryption / decryption method as the security processing unit 140 of the user terminal 100.

The tour card verification unit 250 inspects the tour card 160 submitted from the user terminal 100 and verifies whether or not the visit is normally completed for all URL addresses.

Similarly, description of components that are not directly related to the technical features of the present invention among the components included in the tour stamp management server 200 will be omitted.

Next, a method of providing a tour stamp service using the user terminal 100 and the tour stamp management server 200 of the present invention will be described.

5 is a flowchart illustrating a tour stamp providing method according to an embodiment of the present invention.

Referring to FIG. 5, first, the tour stamp management server 200 may generate and store a plurality of tour cards in advance (S102).

Thereafter, if there is a request for providing the tour card 160 from the user terminal 100 (S104), the tour stamp management server 200 selects the requested tour card 160 from the stored tour cards and the user terminal 100. (S106).

In some cases, when a user selects a plurality of arbitrary affiliate sites on the tour stamp management server 200, the tour stamp management server 200 generates a tour card 160 using the site URL addresses of the selected affiliate sites. It may be configured to provide to the user terminal 100.

Thereafter, the user terminal 100 displays the tour stamp icon by applying the received tour card 160 to the tour stamp toolbar 410 (S108). For reference, the tour stamp icon may be activated or deactivated according to the "state" attribute value of the site information record recorded in the applied tour card 160. The activated or deactivated state may be divided into a display form of the displayed tour stamp icon.

Thereafter, the user clicks the tour stamp icon displayed on the tour stamp toolbar 410 to visit the site of the URL address linked to the icon. At this time, the URL address of the linked site is transmitted to the web browser 400 among the attribute values of the clicked tour stamp icon, and the site corresponding to the URL address is displayed on the web browser 400.

Thereafter, the verification unit 150 of the user terminal 100 compares the URL address of the site visited through the web browser 400 with the URL address matched with the tour stamp icon and verifies whether the visit is normal. If the visit to the corresponding URL address is recognized as normal, the controller 130 of the user terminal 100 sets the "status" field of the corresponding site information record to "1" and visits the date and time information in the "visit date and time" field. Record it. This site tour process is repeated until all of the tour stamp icons displayed on the tour stamp toolbar 410 are activated (S110).

When the visit to all the tour stamp icons of the tour stamp toolbar 410 is completed, the user submits the completed tour card 160 to the tour stamp management server 200 (S112). When the tour card 160 is transmitted to the tour stamp management server 200 (S114), the tour stamp management server 200 verifies the submitted tour card 160 (S116), if the verification result is determined to be normal, the tour card Provides the benefits of completing the tour card to the user who submitted the (S118).

With this configuration, the present invention can induce the user to visit all of the advertisement target sites in order to benefit from the advertisement, and can accurately acquire the information about the sites actually visited by the user.

In addition, in the present invention, the communication between the user terminal 100 and the tour stamp management server 200 occurs only when issuing a tour card and submitting a tour card, and during the site visit and verification process, the user terminal 100 and the tour stamp are performed. Since the communication between the management server 200 is unnecessary, an additional data transmission / reception process for maintaining the communication channel is unnecessary, and therefore, there is an effect of minimizing the communication load of the user terminal 100 due to frequent communication.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention.

Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments.

The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

Claims (11)

In the user terminal providing a tour stamp service,
Toolbar processing unit which reads tour card acquired from tour stamp management server and applies to tour stamp toolbar,
A controller for detecting a user's selection of a tour stamp icon displayed on the tour stamp toolbar and delivering a URL address corresponding to the selected tour stamp icon to a web browser;
It includes a verification unit for verifying whether the normal visit to the URL address through the web browser,
The control unit reflects the visit result to the tour card, and submits the tour card to the tour stamp management server when a visit to all URL addresses included in the tour card is completed.
The tour stamp management server provides a predetermined benefit to the user in response to the submission of the tour card,
User terminal providing a tour stamp service. The method of claim 1,
The tour card is generated to include URL addresses of a plurality of affiliate sites on the tour stamp management server and are classified and managed by type.
User terminal providing a tour stamp service. The method of claim 1,
And a security processing unit for decrypting the data acquired from the tour card and encrypting the data stored in the tour card.
User terminal providing a tour stamp service. The method of claim 1,
The tour stamp toolbar operates in the form of a toolbar which is added to the web browser.
User terminal providing a tour stamp service. 5. The method of claim 4,
Only when the tour card is acquired and submitted, communication between the tour stamp toolbar and the tour stamp management server is performed.
User terminal providing a tour stamp service. The method of claim 1,
The verification unit determines that the visit to the URL address is valid when the time interval of the visit date and time of two consecutively visited URL addresses is equal to or greater than a preset reference value.
User terminal providing a tour stamp service. The method of claim 1,
The verification unit determines whether a normal visit to the URL address is based on whether the URL address visited through the web browser matches the URL address matched with the selected tour stamp icon.
User terminal providing a tour stamp service. In the method of providing a tour stamp service in a user terminal,
Applying a tour card issued from the tour stamp management server to the tour stamp toolbar,
Detecting a user's selection of a tour stamp icon displayed on the tour stamp toolbar, and transmitting a URL address corresponding to the selected tour stamp icon to a web browser;
Verifying whether a normal visit to the URL address is performed;
Reflecting the visit result for the URL address in the tour card;
Submitting the tour card to the tour stamp management server when visits to all URL addresses included in the tour card are completed;
The tour stamp management server provides a predetermined benefit to the user in response to the submission of the tour card,
How to provide tour stamp service. The method of claim 8,
Applying the tour card to the tour stamp toolbar,
Matching each URL address stored in the tour card to each tour stamp icon displayed on the tour stamp toolbar,
How to provide tour stamp service. The method of claim 8,
The step of verifying whether or not the normal visit to the URL address,
Determining whether a normal visit to the URL address is made based on whether the URL address visited through the web browser matches the URL address matched with the selected tour stamp icon.
How to provide tour stamp service. The method of claim 8,
The step of verifying whether or not the normal visit to the URL address,
Determining that the visit to the URL address is valid when the time interval of the visit date and time of two consecutively visited URL addresses is equal to or greater than a preset reference value;
How to provide tour stamp service.

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