KR101379298B1 - User Device and Method for Providing Tourstamp Service using Ad Banner - Google Patents

Abstract

A user terminal providing a tour stamp service and a method of providing a tour stamp service using the same are provided. The user terminal providing a tour stamp service may include a toolbar processing unit configured to display a banner advertisement transmitted from the tour stamp management server on the tour stamp toolbar, and detect a user's click on the banner advertisement displayed on the tour stamp toolbar, A control unit which transmits the matched URL address to a web browser, a verification unit which verifies whether the URL address is normally visited through the web browser, and a banner manager which stores the visited URL address in a tour card, The toolbar processing unit activates any one of the tour stamp icons displayed on the tour stamp toolbar in response to the visit to the URL address, and the controller controls the tour card when a predetermined number of visited URL addresses are recorded on the tour card. Transmitting to the tour stamp management server, the tour stamp management To make in response to the submission of the Tour Card provides a predetermined benefit to the user.

Description

User terminal providing a tour stamp service using an advertising banner and a method of providing a tour stamp service thereby {User Device and Method for Providing Tourstamp Service using Ad Banner}

The present invention relates to a user terminal and a tour stamp providing method for providing a tour stamp service using an advertising banner.

Each company makes a great effort to effectively promote their products or services to consumers. In particular, with the development of IT technology, providing effective advertising online is emerging as the most important task.

Typical examples of online advertisements include banner ads, push ads, content ads, and keyword advertisements. The banner advertisement is an advertisement method in which an image advertisement is displayed at a specific location on a web page to expose it to consumers. The push advertisement is an advertisement method in which an advertisement message is provided to a user using a push technique. Also, the content advertisement is an advertisement format that utilizes the advertisement as a part of the content of the site, and the keyword advertisement is an advertisement format that exposes the advertisement content together with the search result when the user searches using the search engine.

Among these, online banner ads are the most popular. Types of banner ads include static banners that display a fixed image or text, animated banners that change or rotate graphics and text within the banner, and move or give data to the user in response to the user's mouse. There are interactive banners that can be received.

Unlike other advertising media, such banner advertisements are not limited to the exposure time, and since the advertisement is performed through the Internet, there is no spatial limitation because the advertisement can be exposed to users in the Internet-connected region regardless of anywhere in the world. In addition, the banner advertisement has an advantage that it can set a detailed advertising strategy based on the analysis conditions, such as the hierarchy, gender, age, region, etc. of the visitors of the site displaying the banner.

On the other hand, it is difficult to compare the effectiveness of site-to-site advertising and site selection for banner ads because of the variety of topics and characteristics of the websites that display the ads. In addition, the actual number of clicks is relatively low compared to the frequency of banner advertisement, and in recent years, there are cases where banner advertisements are popped up in severe cases on a single page. In such a case, banner advertisements are irrelevant many.

Therefore, it is time for a new online advertising method that can induce a positive response from a user exposed to a banner advertisement and can provide an advertisement focused on a user's interests.

Korean Patent Publication No. 2012-0000179, " Online Precise Advertising Method Using Website "

In order to solve the above-mentioned problems of the prior art, the present invention provides an online advertising method that can increase the effect of online advertising by exposing a predetermined number of banner advertisements to a user and inducing a user to visit a positive site.

In addition, the present invention provides an online advertisement method that can reduce the load of the user terminal due to frequent communication, since communication between the user terminal and the advertisement server is unnecessary, except for selecting a user's advertisement category and selecting a completed tour card.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

In order to achieve the above object, a user terminal providing a tour stamp service according to an aspect of the present invention, a toolbar processing unit for displaying a banner advertisement transmitted from the tour stamp management server on the tour stamp toolbar, the banner displayed on the tour stamp toolbar A control unit that detects a user's click on an advertisement and delivers the URL address matched to the banner ad to a web browser, a verification unit that verifies whether the URL address is normally visited through the web browser, and the visited URL address. It includes a banner management unit for storing a tour card, wherein the toolbar processing unit activates any one of the tour stamp icon displayed on the tour stamp toolbar in response to the visit to the URL address, the control unit is predetermined to the tour card When the number of visited URL addresses is recorded, the tour card Stamp and sent to the management server, the tour stamp management server provides preset benefits to the user in response to the submission of a tour card.

Here, the user terminal may further include a security processing unit for encrypting the URL address stored in the tour card.

Here, the toolbar management unit receives one or more banner advertisements for affiliate sites matching the user's condition and displays them sequentially on the tour stamp toolbar, wherein the banner advertisements include URL addresses of matching affiliate sites as attribute values. can do.

Here, when the banner advertisement is clicked, the controller may add the URL address of the affiliated site matched with the banner advertisement to a favorite item of the web browser.

Here, the verifier may determine whether the URL address visited to the URL address is normal based on whether the URL address visited through the web browser matches the URL address matched with the clicked banner advertisement.

Here, communication between the tour stamp toolbar and the tour stamp management server may be performed only when the banner advertisement is transmitted and the tour card is submitted.

Here, the tour stamp toolbar may operate in the form of a toolbar added to the web browser.

In addition, the method of providing a tour stamp service in the user terminal according to another aspect of the present invention, displaying a banner advertisement transmitted from the tour stamp management server on the tour stamp toolbar, the user of the banner advertisement displayed on the tour stamp toolbar Detecting a click and delivering a URL address matched to the banner advertisement to a web browser, verifying whether the visited URL is normally visited through the web browser, storing the visited URL address in a tour card, and Activating any one of the tour stamp icons displayed on the tour stamp toolbar and transmitting the tour card to the tour stamp management server when a predetermined number of URL addresses of sites visited in the tour card are stored. The tour stamp management server responds to the submission of the tour card. It provides a predetermined benefit to the user.

The activating any one of the tour stamp icons may further include adding a URL address corresponding to the activated tour stamp icon to a favorite item of the web browser.

The verifying of the normal visit to the URL address may include verifying whether the URL address visited through the web browser matches the URL address matched with the selected tour stamp icon based on whether or not the URL address matched with the selected tour stamp icon is correct. It may be a step of determining.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to fully inform the owner of the scope of the invention.

According to one of the problem solving means of the present invention described above, by displaying a banner advertisement on the tour stamp toolbar, there is no disadvantage in that the content of the web site is covered by the banner advertisement, and can induce a user to visit the site a certain number of times. It works.

In addition, by minimizing the occurrence of communication between the tour stamp toolbar and the tour stamp management server, it is possible to reduce the load on the user terminal due to frequent communication.

1 is a general overview of a tour stamp service providing system according to an embodiment of the present invention.
2 is an exemplary view for explaining a tour stamp service according to an embodiment of the present invention.
3 is a block diagram illustrating a detailed configuration of a user terminal providing a tour stamp service according to an embodiment of the present invention.
4 is a block diagram showing a detailed configuration of a tour stamp management server according to an embodiment of the present invention.
5 is a flowchart illustrating a tour stamp providing method according to an embodiment of the present invention.

While the present invention has been described in connection with certain exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

Also, in this specification, when an element is referred to as being "connected" or "connected" with another element, the element may be directly connected or directly connected to the other element, It should be understood that, unless an opposite description is present, it may be connected or connected via another element in the middle.

In the present specification, the user terminal includes a wired / wireless communication module and can be connected to the Internet using a web browser, for example, a mobile phone, a smart phone, a PC, a laptop computer, Tablet devices, digital broadcasting terminals, personal digital assistants (PDAs), portable multimedia players (PMPs), and the like.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a general overview of a tour stamp service providing system according to an embodiment of the present invention. The tour stamp service is a service that issues a corresponding tour stamp every time a user visits an affiliated site and provides a benefit when a predetermined number of tour stamps are collected.

The tour stamp service transmits the banner advertisement generated by the tour stamp management server 200 to the user terminal 100 and exposes the banner advertisement to the user through a tour stamp management program driven by the user terminal 100. In this case, the tour stamp management program operating in the user terminal 100 may be in the form of a toolbar that is added to the web browser 400. Since the user terminal 100 displays a banner advertisement on the tour stamp toolbar 410 instead of the display window of the web browser 400, the user terminal 100 may prevent the content of the visited site from being blocked due to the banner advertisement.

The banner advertisement provided to the user may be selected based on personal information of the user's age, gender, hobbies, residence, and the like. In addition, the user may be implemented to directly select the desired field in the tour stamp management server 200, can be generated in advance according to various themes, such as by industry, type, age, event, and can be managed on the tour stamp management server 200. have. In addition, the banner advertisement may include URL address links 310 to 390 for the affiliate site 300, and when the user clicks on the banner advertisement, the banner advertisement may visit the site of the URL address linked to the banner advertisement.

The tour stamp toolbar can display a number of tour stamp icons. In this case, the number of issued tour stamps may be determined based on whether the tour stamp icon is active. In addition, the URL address of the site visited by clicking the banner advertisement is recorded on the tour card. In addition, when visiting the site through a banner advertisement a specified number of times, when the creation of the tour card is completed, the user may submit the completed tour card to the tour stamp management server 200 and receive a benefit for the tour card.

Hereinafter, a detailed operation of the tour stamp service of the present invention will be described with reference to FIG. 2.

2 is an exemplary view for explaining a tour stamp service according to an embodiment of the present invention.

As shown in FIG. 2, the tour stamp toolbar 410 operates by being added on the web browser 400 of the user terminal 100. The tour stamp toolbar 410 reads the banner advertisement transmitted from the tour stamp management server 200 and displays the banner advertisement on the toolbar. In addition, the tour stamp toolbar 410 displays a predetermined number of tour stamp icons on the toolbar.

At this time, the tour stamp icon is displayed in an activated or deactivated state, and the number of icons corresponding to the number of times the user visits the site by clicking on a banner advertisement is activated and displayed. For example, in FIG. 2, when a user visits the linked site twice by clicking on the banner advertisement 416, two tour stamps are issued and two icons 411 and 412 of the tour stamp icons displayed on the toolbar. Is displayed as activated. In this case, the activated tour stamp icon may match the URL address of the visited site.

Meanwhile, the URL address of the site visited by the user is stored in the tour card 500. In this case, each visit history record may include the URL information and the date and time of the visited site.

Meanwhile, the user may click on the activated tour stamp icons 411 and 412 to visit a site having a URL address matching the icon. In addition, the URL address matched with the activated tour stamp icon may be added to the bookmark of the web browser 400.

After the user receives a predetermined number of tour stamps, the user may submit the tour card 500 to the tour stamp management server 200. In this case, the submission to the server may be performed by clicking the "submit" button 414 displayed on the tour stamp toolbar 410.

As described above, the user can visit the linked site by clicking the banner advertisement 416 displayed on the tour stamp toolbar 410, and when the visit of all the sites is completed, the tour card 500 prepared by the tour stamp management server ( 200) and receive preset benefits.

In this process, since the user terminal 100 only needs to communicate with the tour stamp management server 200 for receiving a banner advertisement and submitting a tour card, the user terminal 100 may periodically transmit and receive data to maintain a communication channel. There is no need, and therefore, the load of the user terminal 100 due to frequent communication can be reduced.

Hereinafter, detailed configurations of the user terminal 100 and the tour stamp management server 200 for providing a tour stamp service according to the present invention will be described in detail.

3 is a block diagram showing a detailed configuration of a user terminal providing a tour stamp service according to an embodiment of the present invention.

As shown in FIG. 3, the user terminal 100 includes a communication unit 110, a toolbar processing unit 120, a control unit 130, a security processing unit 140, a verification unit 150, and a tour card management unit 160. do.

The communication unit 110 communicates with the tour stamp management server 200 and receives the banner advertisement 416 from the tour stamp management server 200. In this case, a specified number of banner advertisements 416 may be transmitted together.

The toolbar processing unit 120 reads the tour card 416 received through the communication unit 110 and displays the tour card 416 on the tour stamp toolbar 410. In addition, when the user clicks on the displayed banner advertisement 416, the toolbar processing unit 120 may display a new banner advertisement on the tour stamp toolbar 410 instead of the clicked banner advertisement 416.

In addition, the toolbar processing unit 120 displays a predetermined number of tour stamp icons on the tour stamp toolbar 410, and activates the displayed tour stamp icons according to the number of visits by the user.

In addition, the toolbar processing unit 120 may link the URL address of the clicked banner advertisement 416 to an attribute of the activated tour stamp icon (for example, an operation attribute at the left click).

The controller 130 detects the user's click of the banner advertisement 416 and controls the web page of the site corresponding to the URL address matched with the clicked banner advertisement 416 to be displayed on the web browser 400.

Specifically, when the user clicks on the banner advertisement 416, the controller 130 transmits the URL address matched to the clicked banner advertisement 416 to the web browser 400, and the web browser 400 receives the received advertisement. Display the web page of the site corresponding to the URL address.

In addition, the controller 130 records the URL address and visit date and time of the visited site through the click of the banner advertisement 416 on the tour card 500, and the tour card 500, which has been completed, is completed. Submit as.

The security processor 140 encrypts and records the data in the tour card 500, or reads and decrypts the encrypted data stored in the tour card 500. In this case, the encryption and decryption process may be performed through the same encryption / decryption method as the tour stamp management server 200.

The verification unit 150 compares the URL address of the web page displayed on the web browser 400 with the URL address of the tour card 500 to determine whether to visit a site matching the banner advertisement. At this time, the verification unit 150 compares the URL address of the site stored in the memory of the user terminal 100 with the URL address of the web page displayed on the web browser 400 when the banner advertisement is clicked, Only a match can be considered a normal visit.

The banner manager 160 generates the necessary tour card 500 and records data such as a URL address and a visit date and time of the site visited by the user in the tour card 500.

The user terminal 100 may further include other components in addition to the above components, but the description of the components that are not directly related to the main technical contents of the present invention will be omitted.

4 is a block diagram showing a detailed configuration of a tour stamp management server according to an embodiment of the present invention.

As shown in FIG. 4, the tour stamp management server 200 includes a communication unit 210, a user management unit 220, a banner management unit 230, an encryption / decryption unit 240, and a tour card verification unit 250. do.

The communication unit 210 performs communication between the tour stamp management server 200 and the user terminal 100. In order to receive the tour stamp service, the user may subscribe to the tour stamp service. In this case, membership registration information and personal information of the subscribed user may be managed by the user manager 220.

The banner manager 230 generates and manages a plurality of banner advertisements. The banner manager 230 generates banner advertisements using URL addresses of a plurality of affiliate sites, and the generated banner advertisements are selected based on personal information of the user's age, gender, hobbies, residence, or the like. It may be provided to the user terminal 100 by.

 In the above process, data transmitted and received between the user terminal 100 and the tour stamp management server 200 may be encrypted / decrypted through the encryption / decryption unit 240. In this case, the encryption / decryption unit 240 may be performed through the same encryption / decryption method as the security processing unit 140 of the user terminal 100.

The tour card verification unit 250 inspects the tour card 500 received from the user terminal 100 and verifies whether or not the visit is normally completed for all recorded URL addresses.

Similarly, description of components not directly related to technical features of the present invention among components included in the tour stamp management server 200 will be omitted.

Next, a method of providing a tour stamp service using the user terminal 100 and the tour stamp management server 200 of the present invention will be described.

5 is a flowchart illustrating a tour stamp providing method according to an embodiment of the present invention.

Referring to FIG. 5, first, the user terminal 100 generates a tour card necessary for a tour stamp service (S102). In some cases, the tour card may be configured to be generated in the tour stamp management server 200 and provided to the user terminal 100.

In addition, the tour stamp management server 200 may generate and store a plurality of banner advertisements to which the URL address of the affiliate site is linked in advance (S104). The generated banner advertisement is transmitted to the user terminal 100 (S106).

At this time, the order of steps S102 and S104 is not important, and the user terminal 100 may be configured to generate a tour card after the banner advertisement is transmitted from the tour stamp management server 200.

Thereafter, the user terminal 100 displays the received banner advertisement on the tour stamp toolbar 410 (S108). Thereafter, the user clicks on the banner advertisement displayed on the tour stamp toolbar 410 (S110) and visits a site connected to the banner advertisement (S112). In this case, the URL address of the linked site is transmitted to the web browser 400 among the attribute values of the clicked banner advertisement, and the site of the URL address is displayed on the web browser 400.

Thereafter, the verification unit 150 of the user terminal 100 compares the URL address of the site visited through the web browser 400 with the URL address linked to the banner advertisement to determine whether the visit is normal. If it is determined that the visit to the corresponding URL address is normally performed, the toolbar processing unit 120 of the user terminal 100 activates one of the tour stamp icons, and the controller 130 displays the URL address and the visit date and time of the visited site. The tour card 500 records (S114).

The site tour process by clicking the banner advertisement is repeated until all of the tour stamp icons displayed on the tour stamp toolbar 410 are activated (S116).

When all tour stamp icons of the tour stamp toolbar 410 are activated, the user submits the completed tour card 500 to the tour stamp management server 200 (S120). When the tour card 500 is transmitted to the tour stamp management server 200 (S122), the tour stamp management server 200 verifies the submitted tour card 500 (S124), and if it is determined that the verification result is normal, the tour card The user who has submitted 500 is provided with the benefit of completing the tour card (S216).

With this configuration, the present invention can induce the user to visit all of the advertisement target sites in order to benefit from the advertisement, and can accurately acquire the information about the sites actually visited by the user.

In the present invention, communication between the user terminal 100 and the tour stamp management server 200 is performed only during the step of receiving the banner advertisement and the step of submitting the tour card. In the site visit and verification process, Since communication between the tour stamp management servers 200 is unnecessary, an additional data transmission / reception process for maintaining the communication channel is not required, and thus the communication load of the user terminal 100 due to frequent communication can be minimized have.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention.

Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments.

The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

Claims (10)

In the user terminal providing a tour stamp service,
Toolbar processing unit for displaying the banner advertisement sent from the tour stamp management server on the tour stamp toolbar,
A control unit for detecting a user's click on the banner advertisement displayed on the tour stamp toolbar and delivering a URL address matched to the banner advertisement to a web browser;
A verification unit for verifying whether the user visits the URL address through the web browser normally;
The banner management unit for storing the visited URL address in the tour card,
The toolbar processing unit activates any one of the tour stamp icons displayed on the tour stamp toolbar in response to the visit to the URL address.
The controller transmits the tour card to the tour stamp management server when a predetermined number of visited URL addresses are recorded in the tour card.
The tour stamp management server provides a predetermined benefit to the user in response to the submission of the tour card,
Only when the banner advertisement is transmitted and the tour card is submitted, communication between the tour stamp toolbar and the tour stamp management server is performed.
User terminal providing a tour stamp service. The method of claim 1,
Further comprising a security processing unit for encrypting the URL address stored in the tour card,
User terminal providing a tour stamp service. The method of claim 1,
The toolbar management unit receives one or more banner advertisements for affiliate sites matching the user's condition and displays them sequentially on the tour stamp toolbar, wherein the banner advertisements include URL addresses of matching affiliate sites as attribute values.
User terminal providing a tour stamp service. The method of claim 3, wherein
When the banner advertisement is clicked, the controller adds a URL address of an affiliate site matched with the banner advertisement to a favorite item of the web browser.
User terminal providing a tour stamp service. The method of claim 1,
The verification unit determines whether a normal visit to the URL address is based on whether the URL address visited through the web browser matches a URL address matched with the clicked banner advertisement.
User terminal providing a tour stamp service. delete The method of claim 1,
The tour stamp toolbar is operated in the form of a toolbar that is added to the web browser (add-on), a user terminal providing a tour stamp service. In the method of providing a tour stamp service in a user terminal,
Displaying banner advertisements transmitted from the tour stamp management server in the tour stamp toolbar,
Detecting a user's click on the banner advertisement displayed on the tour stamp toolbar and delivering a URL address matched to the banner advertisement to a web browser;
Verifying whether a normal visit to the URL address through the web browser is performed;
Storing the visited URL address in a tour card and activating any one of the tour stamp icons displayed on the tour stamp toolbar;
Transmitting the tour card to the tour stamp management server when the URL address of the site visited in the tour card is stored in a predetermined number;
The tour stamp management server provides a predetermined benefit to the user in response to the submission of the tour card,
Only when the banner advertisement is transmitted and the tour card is submitted, communication between the tour stamp toolbar and the tour stamp management server is performed.
How to provide tour stamp service. The method of claim 8,
Activating any one of the tour stamp icons,
The method may further include adding a URL address corresponding to the activated tour stamp icon to a favorite item of the web browser.
How to provide tour stamp service. The method of claim 8,
The step of verifying whether or not the normal visit to the URL address,
Determining whether a normal visit to the URL address is made based on whether the URL address visited through the web browser matches a URL address matched with the selected tour stamp icon.
How to provide tour stamp service.

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