KR20130099819A - Socical commerce platform system based panorama virtual reality - Google Patents

Abstract

PURPOSE: A social commerce platform system is provided to improve a distribution structure by implementing a panorama virtual reality based social commerce by using a three-dimensional panorama virtual reality. CONSTITUTION: A data conversion unit (110) converts source data into virtual reality modeling language (VRML) data. The data conversion unit extracts and converts panorama virtual reality data from image data which is obtained from a camera by using a general purpose panorama program. A virtual reality contents generating unit (120) generates object contents and space contents from the VRML data. The virtual reality contents generating unit generates panorama virtual reality contents by receiving the panorama virtual reality data. A sensor unit (140) senses variation information of an environment state of a store space. A sensor network service platform (150) generates event contents by analyzing the variation information which is inputted from the sensor unit. [Reference numerals] (110) Data conversion unit; (120) Virtual reality contents generating unit; (130) Data storage unit; (140) Sensor unit 1; (150) Sensor network service platform; (160) Interlock service device; (170) User terminal; (180) User DB; (AA) Sensor unit n

Description

Social Commerce Platform System Based Panorama Virtual Reality

The present invention relates to a panorama virtual reality based social commerce platform system, and more particularly to a panorama virtual reality based social commerce platform system using a three-dimensional panorama virtual reality (PVR).

There is virtually no limit to the application of Panorama Virtual Reality (PVR).

If the place is difficult to express with a general picture, it can be solved with a PVR. It is cheaper to manufacture than general graphic 3D, and there is no separate installation program and it is very convenient to operate. Applying PVR to places you want to promote can bring about good synergy.

Using the PVR, the cyber model house can make you feel as if you have actually visited the Internet space, and you can use aerial VR to convey information about the actual construction site and surroundings. I can deliver it.

Using PVR and 3D graphics technology, 3D graphics can be used to implement a completed PVR on a construction site that is not currently built.

You can get a panoramic preview of the places you want to travel. In general, flash or general VR shows a schematic of a tourist destination, and if you click the link, you can preview the destination you want to visit through the PVR.

Cyber campus tours can realistically convey information about school facilities, including classroom views, classrooms, auditoriums, gymnasiums, and libraries.

Recent social commerce sites are a combination of co-purchase sites and social networks, which allow consumers to actively share their friends through social networks by allowing them to receive enormous discounts such as half price when the minimum purchase quantity set by product is achieved. Involve them in your purchase. Social commerce sites also run incentive programs that earn cash or points when an invited friend makes a purchase or purchases a product.

Consumer purchase and evaluation on social commerce site. Activities such as reviews can be automatically reflected in your social networks and shared with your friends.

The content constituting the current social commerce site is 100% 2D image, there are poor content composition, heterogeneity of characters on behalf of the consumer, providing simple information, the technology frequently cut off on the Internet.

The social commerce site introduces store interiors, directions and menus with simple texts and jpg images, which is uneven compared to the rapidly growing domestic and international social commerce markets, and does not reflect the needs of consumers.

Accordingly, an object of the present invention is to provide a panoramic virtual reality-based social commerce platform system using a three-dimensional panoramic virtual reality.

In accordance with an embodiment of the present invention, a panorama virtual reality-based social commerce platform system converts raw data implemented by a three-dimensional data authoring tool into virtual reality modeling language (VRML) data. A data converter configured to extract and convert panoramic virtual reality data from image data obtained from a camera using a general-purpose panoramic program;

A virtual reality content generation unit generating object content and spatial content from the VRML data converted from the data converter and generating panoramic virtual reality content by receiving panoramic virtual reality data;

A sensor unit installed at one or more sensors to detect change information of an environmental state of a store space;

A sensor network service platform for generating event contents by analyzing the variation information input from the sensor unit; And

And a linked service device configured to upload the object content, the spatial content, and the panoramic virtual reality content from the virtual reality content generation unit to be provided locally or on the web, and to transmit the same to the connected user terminal. As shown in FIG. 2, the user terminal provides a function menu for performing reservation and payment according to environment and state information of components constituting the store.

As described above, according to the present invention, a virtuous circulation structure of consumers, merchants, and commerce companies can be expected, and by implementing a killer SC PVR and a sensor network-based SC, there is a strong source technology and a market increase effect.

The present invention introduces the sensor network to the company space that is the target of the 3D PVR, the user can see the PVR, press the link (air tag) of the detailed space to grasp the sensing information and obtain the information around the table in real time in real time user There is an effect that can induce interest and purchase.

The present invention is obtained from the company's sensors (such as vision cameras and ambient music when visiting) directly on their social networks (facebook or twitter) through the communication module (RFID) of the company located at each table even after the user visits the company Live information can be uploaded and recorded realistically.

The present invention is true viral marketing, can be promoted sales with a low marketing cost, can be expanded to a new distribution channel, there is an effect that can contribute to the formation of the market and enhance security for the use of various sensor information.

The present invention can grasp the importance of qualitative expansion rather than increase the amount of product information and target niche markets, and can focus on expanding sales (mobile commerce) by diversifying access and payment methods through platform expansion.

The present invention is expected to expand the market driven by the growth of mobile devices such as smartphones and SNS. In the environment of real-time purchasing and information distribution, the relationship between consumer sellers and customer marketing is evolving.

1 is a diagram briefly illustrating a configuration of a panorama virtual reality-based social commerce platform system according to an embodiment of the present invention.
2 is a diagram illustrating a social commerce site in which virtual space technology is applied according to an embodiment of the present invention.
3 and 4 illustrate an example of implementing a virtual space according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a method of indirectly experiencing a virtual space technology using a panoramic virtual reality-based social commerce platform system in real time and reserving a table desired by a customer in real time. Referring to FIG.
6 is a diagram illustrating a method of constructing a panorama virtual reality-based social commerce platform system according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Existing social commerce site is not biased in the business model of co-purchases, and by integrating the virtual space technology, the system develops a system that customers indirectly experience the space in real time and reserves the table they want in real time. It can provide convenient content that satisfies (Needs) as much as possible.

1 is a diagram briefly illustrating a configuration of a panorama virtual reality-based social commerce platform system according to an embodiment of the present invention.

The panorama virtual reality-based social commerce platform system 100 according to an embodiment of the present invention includes a data converter 110, a virtual reality content generator 120, a data storage unit 130, a sensor unit 140, and a sensor network. The service platform 150, the companion service device 160, and the user database unit 180 are included. In addition, the mobile terminal may further include a user terminal 170 that is connected to the companion service device 160 through a web page or an app and receives a virtual space of a virtual reality.

The data converter 110 converts raw data implemented by a 3D data authoring tool (for example, 3D Studio, 3D Photo VR Editor, etc.) into virtual reality modeling language (VRML) data.

The data converter 110 extracts and converts the panoramic virtual reality data from the image data obtained from the camera.

Here, the panorama virtual reality data is stitched to a general panorama program by converting image data obtained by rotating the camera (for example, a plurality of photo data photographed while the camera is rotated) and converted into panorama virtual reality data.

The data converter 110 transmits the converted VRML data and the panoramic virtual reality data to the virtual reality content generator 120.

The virtual reality content generating unit 120 receives VRML data from the data converting unit 110 and analyzes the object data and rotates, edits, sets the trigger, sets the object's background, color, lighting, and inserts an animation. Create content.

The virtual reality content generation unit 120 receives VRML data from the data conversion unit 110 to set octree spatial partitioning of the spatial data, view point animation setting, object link, billboard, gravity value, collision value, and automatic rotation setting. To create spatial content.

The virtual reality content generating unit 120 converts the object content and the spatial content into a Html file so as to be provided on the web, and stores the content in the data storage unit 130.

The virtual reality content generating unit 120 receives the panorama virtual reality data from the data converter 110 to adjust the color and brightness of the panorama virtual reality data, set the teleport between the panorama virtual reality data, subtitle setting, image quality improvement, automatic viewpoint Create panorama virtual reality content, including automatic left and right rotation and image zoom in and out.

The virtual reality content generating unit 120 converts the generated panorama virtual reality content into an Html file to be displayed on the web and stores it in the data storage unit 130.

The sensor unit 140 detects feature information of a place where a plurality of sensors are installed.

For example, the sensor unit 140 detects feature information such as temperature, pressure, gravity, brightness, sound, position, and movement.

The sensor network service platform 150 generates three-dimensional event content of feature information input from the sensor unit, that is, an environment state and a change state of a real space. The sensor network service platform 150 analyzes the feature information of the sensor to generate event content. Create

The sensor network service platform 150 may be configured to change the environmental conditions such as the temperature, humidity, and illumination conditions (increase or decrease), and the on / off operating states such as doors and windows. Event content is generated by changing the setting of numerical information and the setting of subtitles according to the change.

The sensor network service platform 150 converts the generated event content into an Html file to be displayed on the web.

The companion service device 160 uploads event content, panorama virtual reality content, object content, and spatial content and manages the content to be provided locally or on the web.

The companion service device 160 detects a user terminal 170 connected locally or through the web, and transmits and outputs event content, panoramic virtual reality content, object content, and spatial content to the user terminal 170.

Here, the user terminal 170 has a viewer program that can display event content, panoramic virtual reality content, object content, and spatial content.

The interlocking service device 160 may generate event data generated by a change in the three-dimensional object content and the spatial content generated from the virtual reality content generating unit 120 and a change in the environmental state of the real space from the sensor network service platform 150. If detected, each detected event data is analyzed.

The companion service device 160 analyzes the event data and generates event content according to the change of the three-dimensional object content and the spatial content and the change of the environmental state of the real space from the sensor network service platform 150.

The companion service device 160 converts the generated event content into an Html file so that the generated event content may be displayed on the web, and transmits the generated event content to the user terminal 170 for output.

The user database unit 180 may store, as a database, changes in the environmental state and the operation state of the space where the sensor unit 140 is installed from the sensor network service platform 150, and provide the statistical value to the user terminal 170. Can be.

2 is a diagram illustrating a social commerce site to which a virtual space technology is applied according to an embodiment of the present invention, and FIGS. 3 and 4 are views illustrating an example of implementing a virtual space according to an embodiment of the present invention.

When the user terminal 170 accesses the companion service device 160 through a web page or an app, the user terminal 170 may select a desired store, for example, a cafe, through a web page of social commerce.

Hereinafter, the description will be made by selecting the social commerce site as a cafe for convenience.

On the web page of the user terminal 170, the appearance of the cafe may be implemented as a panorama virtual reality to monitor the carousel situation.

When the companion service device 160 receives the selection control signal of the link button of 'monitoring' on the web page of the user terminal 170, the user terminal 170 captures an image screen inside the carcass recorded and recorded every 30 minutes by the vision camera. Send it as) and print it.

As a result, the user can monitor the real-time table situation or the carousel situation and use it for advance table reservation.

As shown in FIG. 4, in the case of a wine bar, the companion service device 160 stores user history information such as a user ID, a name, an order menu, a date, a time, and a used seat information when the user previously used the wine bar. .

On the web page of the user terminal 170, when the appearance of the wine bar is implemented as a panorama virtual reality, the previously eaten liquor is moved to the position where the user has eaten by moving the mouse scroll or keyboard direction key, the location and amount of the liquor eaten You can check the information.

The user terminal 170 may view a reservation menu for reserving the seat of the wine bar, a moving menu for moving around the wine bar, orderable food and wine in a panoramic virtual reality image of the wine bar implemented on a web page, and desired one of them. You can select one of the main menus to order food and wine, and when the main menu is selected, the submenus included in the main menu are displayed.

When the user selects a type of wine, they can view the social reviews left by previous users and review these social reviews for reference in wine selection.

Therefore, the user can check the kiosk or food left over by the user terminal 170 with the panorama virtual reality before the visit and make a reservation in advance.

When the link service device 160 receives a selection control signal of a link button of 'history information' on a web page of the user terminal 170, the companion service device 160 may display user history information including table information, order menu, time information, and testimony used by the user. The transmission is output to the user terminal 170.

When the companion service device 160 receives a selection control signal of a link button of 'pre-recording reservation' on a web page of the user terminal 170, the interlocking service device 160 records and records the surrounding area of the table used by the user for a predetermined time. The information is transmitted to the user terminal 170 and output.

As shown in FIG. 3, when a number of each table is clicked on the entire store image, the virtual space of each table can be viewed.

FIG. 5 is a diagram illustrating a method of indirectly experiencing a virtual space technology using a panoramic virtual reality-based social commerce platform system in real time and reserving a table desired by a customer in real time. Referring to FIG.

As shown in FIG. 5, when the number 2 of interest table is clicked on in FIG. 3, the function modes of virtual reality view, seat reservation, basic information, and location transmission are output.

Basic information includes 5M location near the entrance of the table, 10M on the other side of the restroom, a place used by couples, or a sound sensor or a light sensor. can do.

As shown in FIG. 5, the user terminal 170 may transmit a seat reservation and its own location while viewing a virtual space for each table using a mouse or an arrow at the bottom of the screen.

If the user terminal 170 checks the virtual space and basic information and wants to reserve a table, the reservation can be made immediately without the hassle of calling a cafe.

Each table of the cabin is equipped with a sound sensor and a light sensor and is capable of performing Bluetooth or RF communication functions and is connected to the sensor network service platform 150.

The sound sensor and the light sensor measure noise and light intensity at every predetermined time and transmit the noise sensor and the light sensor to the sensor network service platform 150.

The sensor network service platform 150 analyzes the noise information of the sound sensor and the brightness information of the light sensor to generate event content and transmits the generated event content to the companion service device 160.

The companion service device 160 uploads event content, panoramic virtual reality content, object content, and spatial content.

When the companion service device 160 receives a selection control signal of a link button of 'basic information' existing in an interest table on a web page of the user terminal 170, the user terminal 170 may output noise information and brightness information of the corresponding table. Send it to and print it.

For example, the user may directly reserve a table in consideration of noise information and brightness information in the case of table reservation as well as purchase of a menu.

When the companion service device 160 receives a selection control signal of a link button of 'seat reservation' existing in the interest table on the web page of the user terminal 170, the companion service device 160 performs a pre-booking process of the corresponding table.

When the companion service device 160 receives a selection control signal of a link button of the 'seat recommendation mode' present in the interest table on the web page of the user terminal 170, the companion service device 160 may enter a date, social meeting, or work into a submenu of the seat recommendation mode. When a meeting or the like is output and the selection control signal of one of the modes is received, the user terminal 170 outputs the interest table.

The seat recommendation mode indicates a table in which sensing information of noise information and brightness information is selected according to a preset sensing condition.

For example, when the user selects a date in the seat recommendation mode, a table that is suitable for a user's meeting purpose (sensing condition) may be recommended and reserved according to the user's meeting purpose (sensing condition) by recommending a table having a low noise and low brightness.

As an example, assume that each table in the carousel has a sound sensor.

The sound sensor is connected to the sensor network service platform 150 to measure noise information every 10 seconds and transmit the noise information to the sensor network service platform 150.

The sensor network service platform 150 transmits the noise information to the interlocking service device 160 and provides the noise information to the link button of the 'noise information' existing in each table of the panoramic virtual reality.

The companion service device 160 may accumulate and store noise information of each table in a database of the user database unit 180 and provide the databased noise information.

When a control signal for selecting a link button of 'noise level information' is received on a web page of the user terminal 170, the noise level of the interest table may be checked in real time.

That is, the user terminal 170 may output a statistical value through the user database unit 180 to select the quietest table in the cafe.

The user terminal 170 may select, reserve and purchase a desired table through the above process.

For example, assume that RFID is installed in each table of the card.

The companion service device 160 may provide table usage record and review information to the user terminal 170 using RFID technology.

The user may leave a social reflow in social commerce using the NFC (Near Field Communication) function of the smart phone.

Accordingly, the user terminal 170 may view information related to the table (reviews, food information, etc.) from the social commerce web or app through a link button of the corresponding table in the panorama virtual reality image of the wine bar or restaurant implemented on the web page. Can be.

6 is a diagram illustrating a method of constructing a panorama virtual reality-based social commerce platform system according to an embodiment of the present invention.

In the case of 3D PVR production, social commerce companies take a number of panoramic 2D pictures of indoor interior space (or exterior) using a conventional DSLR camera.

Take 2D pictures and convert them to 3D PVR through stitching using a universal panorama program.

The user terminal 170 is equipped with a viewer program for viewing the 3D PVR.

The companion service device 160 combines the converted 3D PVR with a general social commerce website and combines the web page of a smartphone app or a PC.

Although the preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of right.

100: social commerce platform system
110: data conversion unit
120: virtual reality content generation unit
130: Data storage unit
140: sensor unit
150: sensor network service platform
160: companion service device
170: user terminal
180: user database unit

Claims (10)

Data that converts raw data implemented by 3D data authoring tool into Virtual Reality Modeling Language (VRML) data, and extracts and converts panorama virtual reality data from image data acquired from camera using general panoramic program A conversion unit;
A virtual reality content generating unit generating object content and spatial content from the VRML data converted by the data converter and generating panoramic virtual reality content by receiving the panoramic virtual reality data;
A sensor unit installed at one or more sensors to detect change information of an environmental state of a store space;
A sensor network service platform for generating event contents by analyzing variation information input from the sensor unit; And
And a linked service device configured to upload the object content, the spatial content, and the panoramic virtual reality content from the virtual reality content generation unit to provide the information on a local or web site and transmit the same to a connected user terminal. A panoramic virtual reality-based social commerce platform system that shows a store as a virtual space, and provides the user terminal with a function menu for performing reservation and payment according to environment and state information of the elements constituting the store. The method of claim 1,
The companion service device is a panorama virtual reality-based social commerce platform system for transmitting a table mode is selected according to a preset sensing condition of the sensing information of the sensor on the web page of the user terminal to the user terminal. The method of claim 1,
When the link service device receives a selection control signal of a link button of 'monitoring' on a web page of the user terminal, the panoramic camera transmits an image screen inside a carcass captured and recorded every 30 minutes to the user terminal. Reality based social commerce platform system. The method of claim 1,
When the linkage service device receives a selection control signal of the link button of 'history information' on the web page of the user terminal, the user history information including table information, order menu, time information, and impressions used by the user is sent to the user terminal. Panoramic virtual reality-based social commerce platform system to transmit. The method of claim 1,
When the linkage service device receives a selection control signal of a link button of 'pre-recording reservation' on a web page of the user terminal, the user records the recorded information around the table by using a vision camera for a predetermined time and records the recorded information. Panoramic virtual reality-based social commerce platform system for transmitting to the terminal. The method of claim 1,
The companion service device is a panorama virtual reality-based social commerce platform system that transmits the database-based noise information of the interest table to the user terminal when the control signal of the link button of the 'noise level information' is received on the web page of the user terminal; . The method of claim 1,
A user database unit which stores, by database, changes in the environmental state and the operating state of the space in which the sensor unit is installed from the sensor network service platform and provides the statistical value to the user terminal.
Panoramic virtual reality-based social commerce platform system further comprising. The method of claim 1,
The sensor network service platform generates three-dimensional event content by changing a setting of numerical information and a setting of a subtitle according to a change in an environment state and a change state of a space input from the sensor unit, and generates the web of the generated event content. A panorama virtual reality based social commerce platform system that converts Html files for display on the screen. The method of claim 1,
When the link control device receives a selection control signal of the link button of the 'seat recommendation mode' on the web page of the user terminal, the table corresponding to the sensing condition according to the selection of the date or social gathering which is a submenu of the seat recommendation mode. Panorama virtual reality-based social commerce platform system for generating a location as a recommendation information to the user terminal. The method of claim 1,
The companion service device is a panorama virtual reality-based social commerce platform system for applying social commerce to a social commerce website or app combined with panoramic virtual reality.

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