KR20130089939A - System and method for operating on-line shopping mall based on off-line store - Google Patents

Abstract

PURPOSE: A kiosk type online shopping mall operating system based on an offline store and a method thereof are provided to operate a small store without actual products by virtually performing only functions such as display, order reception, and payment through a monitor and actually performing product delivery through a producer. CONSTITUTION: A seller terminal (110) receives an order for a product according to the touch manipulation of a monitor to generate order information about the product and performs payment for the product based on the order information. A relay center server (120) transmits payment information and order information about the product received from the seller terminal to a producer server (130). The producer server transmits a delivery command for the product to a delivery company by using the payment information and the order information. [Reference numerals] (110) Seller terminal; (120) Relay center server; (130) Producer server; (140) Customer terminal; (AA) Offline store

Description

Kiosk-type online shopping mall operating system and method based on offline store {SYSTEM AND METHOD FOR OPERATING ON-LINE SHOPPING MALL BASED ON OFF-LINE STORE}

Embodiments of the present invention relate to an online shopping mall, and more particularly, to a system and method for operating a kiosk type online shopping mall based on an offline store.

In general, the sale of goods and services is made at the point of sale by the seller and the consumer agreeing on the value of the goods or services that are commodities, and by exchanging with the appropriate means of exchange (goods or currency corresponding to the agreed values). This exchange is generalized in thousands of years of human history.

On the other hand, the Internet is a virtual space for exchanging information such as product information and trading intentions / conditions, etc., and does not require a direct encounter between a seller and a consumer. If a space where goods or services are traded and exchanged as a product on the Internet is called an internet shopping mall, the characteristic of the internet shopping mall is that there is no spatial / temporal restriction of the displayed products.

Therefore, despite the high price of commodities when purchasing general goods, purchasing behavior using a nearby retail store is relatively rare in a virtual space called the Internet. In other words, since there are no physical space constraints, the most important decision factor for a consumer to select the same product is a price or a corresponding reward, such as a prize or other physical reward.

Even in an internet shopping mall, a consumer buys and sells under the premise that the consumer bears the entire price of the product. Therefore, it is common for a consumer to make a purchase at a shopping mall that presents a low-cost product if all the objective conditions are the same, the same product, and the same payment conditions. Therefore, shopping mall managers may offer physical rewards such as prizes and rewards for the purpose of presenting lower prices or inducing consumers to access and purchase the same conditions and products.

However, such a general internet shopping mall is operated by displaying a product on the Internet and inducing a consumer's purchase decision to deliver the product to the consumer when payment for the product determined to be purchased is completed.

Therefore, there is a limit to how to operate such an Internet shopping mall to give a thick trust to consumers. This is because transactions are made without direct encounters between consumers and sellers.

Meanwhile, the method of operating a shopping mall using an offline store may give more trust to a consumer than a general internet shopping mall, but there is a problem in that a lot of cost and a large place are required to operate the shopping mall.

Therefore, there is an urgent need to develop a kiosk type online shopping mall operation service that can give consumers confidence in small stores by adopting the advantages of offline and online.

For reference, the related prior art is Korean Patent Application Publication No. 2006-119211 (Invention name: Online shopping mall operating method and system therefor, publication date: January 24, 2008).

In an embodiment of the present invention, in the offline store, only a virtual display of a product is performed through a monitor, an order reception, a payment, and the like, and the actual product is delivered through a producer, so that there is no actual product (stuff) in a small state. The present invention provides an online shopping mall operating system and method based on an offline store for operating a store.

One embodiment of the present invention is a kiosk type based on an offline store that allows a customer (consumer) to trust the owner of the offline store and make a transaction for a product, thereby enabling consumers to shop safely based on trust. An online shopping mall operating system and method are provided.

The problems to be solved by the present invention are not limited to the above-mentioned problem (s), and another problem (s) not mentioned can be clearly understood by those skilled in the art from the following description.

The kiosk-type online shopping mall operating system based on an offline store according to an embodiment of the present invention is installed in an offline store, displays sales information about the product through a monitor so as to search for the product, and touches the monitor. A seller terminal which receives an order for a product to be purchased by a customer according to an operation, generates order information about the product, and performs payment of the product based on the generated order information; A server for brokering the goods ordered and paid by the seller terminal between the customer and the producer, the broker center server receiving the order information and the payment information about the goods from the seller terminal and transmitting them to the producer server; And a producer server that transmits a delivery instruction for the goods to a delivery company using the order information and the payment information, so that the goods are delivered to the customer by the delivery company.

A kiosk-type online shopping mall operating system based on an offline store according to an embodiment of the present invention is connected to the mediation center server to display an order related page for the product on the screen, and to display the product through the order related page. When the purchase decision is made for the customer, the mediation center server may further include a customer terminal for transmitting the data regarding the purchase decision.

The mediation center server may transfer the sales fee for the product to the seller and the payment amount excluding the sales fee and the mediation fee to the producer by using the data regarding the purchase decision.

The seller server receives the request of any one of the return, exchange, after-sales service (AS) from the customer for the product to generate the reception information, and the received reception information to the producer server through the relay center server Can be sent so that any one of the returns, exchanges, or after sales service can be processed by the producer.

The seller terminal may classify and display sales information about the product through the monitor.

The kiosk type online shopping mall operating method based on an offline store according to an embodiment of the present invention displays sales information about a product on a monitor so that a product can be searched on a seller terminal, Acquiring an order for a product that the customer wants to purchase, generating order information about the product, and performing payment of the product based on the generated order information; Mediating the goods ordered and paid by the seller terminal between the customer and the producer, the broker center server, receiving order information and payment information about the goods from the seller terminal and transmitting them to the producer server; And transmitting, at the producer server, a delivery instruction for the goods to a shipping company using the order information and the payment information, so that the goods are delivered to the customer by the shipping company. The terminal may be installed in an offline store and receive and process any one of a return, an exchange, and an after-sales service (AS) for the product.

According to an embodiment of the present invention, a method of operating a kiosk-type online shopping mall based on an offline store is connected to a brokerage center server to display an order related page for the product on a screen, and display the order related page. If the purchase decision is made for the product through, it may further comprise the step of transmitting data relating to the purchase decision to the mediation center server.

In the kiosk type online shopping mall operating method based on an offline store according to an embodiment of the present invention, the brokerage center server remits a sales fee for the product to the seller by using the data regarding the purchase decision, The method may further include remitting a payment amount excluding the sales fee and the brokerage fee to the producer.

The details of other embodiments are included in the detailed description and the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and / or features of the present invention, and how to accomplish them, will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. It should be understood, however, that the invention is not limited to the disclosed embodiments, but is capable of many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

According to an embodiment of the present invention, the offline store performs only functions such as virtually displaying goods, receiving orders, and payment through a monitor, and the actual goods are delivered through the producer, so that there is no actual goods (things). Also allows small shops to operate.

According to an embodiment of the present invention, by allowing the customer (consumer) to trust the owner of the offline store and conduct a transaction on the product, the consumer can safely shop based on the trust.

1 is a system configuration diagram illustrating a kiosk type online shopping mall operating system based on an offline store according to an embodiment of the present invention.
2 is a flowchart illustrating a method of operating a kiosk type online shopping mall based on an offline store according to an embodiment of the present invention.

There is no product in the offline store, and only a seller terminal equipped with a monitor (touch screen) may be installed. The offline stores may be located in a number of branches in each region, and may be understood as a concept including a supermarket, a convenience store, a cafe, a beauty salon, and the like. In addition, the product may be understood as a concept including not only goods but also services.

The seller terminal displays a product on the monitor, and the customer can shop while watching the monitor. When a customer wants to purchase a product while shopping, the seller terminal may receive an order for the corresponding product and perform a payment process.

The seller terminal may transmit order information and payment information regarding the corresponding product to the relay center server. The relay center server may receive the order information and payment information and transmit it to the producer server. That is, the relay center server mediates a transaction between the seller and the producer.

The producer server may deliver the goods through a delivery company using the order information and payment information. That is, the producer may check the ordered and settled goods through a monitor interworking with the producer server, prepare the corresponding goods, and request delivery to the delivery company. Accordingly, the delivery company may deliver the corresponding product to the customer using customer information (name, address, phone number, etc.).

The customer can receive the goods via the delivery company. At this time, the customer may make a purchase decision on the completed product. Accordingly, the mediation center server may transfer the sales fee to the seller, the mediation fee to the broker, and the payment amount excluding the sales fee and the mediation fee to the producer.

On the other hand, when the customer is defective or unsatisfactory, the customer may go to the offline store and request a return or exchange. In addition, when there is a problem with the quality of the product or a complaint, such as a customer, the customer may apply for after-sales service (A / S) or receive a complaint through the offline store.

As described above, in one embodiment of the present invention, in the offline store, only the virtual display of goods, order receipt, payment, etc. are performed through the monitor, and the actual product is delivered through the producer, so that there is no actual product (stuff). To provide a kiosk-type online shopping mall operating system and method that is based on off-line kiosks that allow small shops to operate in a small state.

In addition, according to an embodiment of the present invention, by allowing a customer (consumer) to make a transaction for a product by believing an offline store, a kiosk type based on an offline store that enables consumers to shop safely based on trust An online shopping mall operating system and method are provided.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration diagram illustrating a kiosk type online shopping mall operating system based on an offline store according to an embodiment of the present invention.

Referring to FIG. 1, a kiosk type online shopping mall operating system 100 based on an offline store according to an embodiment of the present invention includes a seller terminal 110, an intermediary center server 120, a producer server 130, and It may include a customer terminal 140.

The seller terminal 110 has a monitor and is installed in an offline store. Here, the product (product) does not exist in the offline store, but displays sales information (product name, product image, product price, producer information, etc.) about the product through the monitor.

In this case, the seller terminal 110 may classify and display sales information about products by category through the monitor, so that a detailed search for the products may be performed.

The seller terminal 110 receives an order for a product to be purchased by a customer according to a touch operation of the monitor and generates order information about the product. Here, the order information may include product information such as a product name, a product price, a customer address such as a shipping address, a customer phone number, a customer name, and the like.

The seller terminal 110 performs the payment of the product based on the generated order information. To this end, the seller terminal 110 may be obtained by requesting information such as payment means (credit card, cash transfer, mobile phone payment) to the customer. The seller terminal 110 may generate payment information (payer, payment method, payment fee, payment date, etc.) according to the payment.

On the other hand, the seller server 110 may receive and process any one request of return, exchange, after-sales service (A / S) from the customer for the product. To this end, the seller server 110 may generate the reception information according to the reception, and transmit the generated reception information to the producer server 130 through the relay center server 120. The producer may perform post-processing such as return, exchange, and after-sales service for the product based on the reception information transmitted through the producer server 130.

The mediation center server 120 serves as a server for mediating the goods ordered and paid by the seller terminal 110 between the customer and the producer. That is, the mediation center server 120 may receive order information and payment information about the product from the seller terminal 110 and transmit the order information to the producer server 130.

The producer server 130 transmits a delivery command for the goods to a delivery company (not shown) using the order information and the payment information. Accordingly, the delivery company may deliver the goods to the customer.

When the delivery of the goods is completed, the customer can make a purchase decision for the completed delivery. To this end, the customer may access the mediation center server 120 through the customer terminal 140. The customer terminal 140 may display an order-related page for the product on the screen when accessing the brokerage center server 120.

When a purchase decision for the product is made through the order related page (click a purchase decision menu), the customer terminal 140 may transmit data regarding the purchase decision to the mediation center server 120.

The mediation center server 120 transfers the sales fee for the product to the seller, the mediation fee for the product to the broker, and the sales / mediation fee to the producer, using the data regarding the purchase decision. You can remit payment except for.

Meanwhile, when the mediation center server 120 receives a request for disclosure setting of a product in a shopping cart from a recommender terminal (not shown), the mediation center server 120 may store the requested product as a recommendation product. Thereafter, the customer may request a product page from the seller, and accordingly, the seller may show the product page through the seller terminal 110.

In this case, the seller terminal 110 calculates the weight according to the number of inquiry and the number of purchases of the recommended products for each recommender based on a predetermined method (weight difference for each number), and uses the calculated weights to recommend the recommended products. To determine the sales ranking. The seller terminal 110 may display the recommended products sorted by rank based on the determined selling rank. In this case, the seller terminal 110 may provide the one or more recommended product information including the recommender information by displaying the sales rank of all the recommended products for each recommender in parallel in the sales rank of the recommended product.

In addition, with respect to the product purchased by the customer, the seller terminal 110 may grant the customer the right to receive the first bonus product, in which the offer time is specified. The seller terminal 110 may receive a request for providing the first bonus product from the customer after the providing time has elapsed.

In this case, the seller provides the first bonus product to the customer through the seller terminal 110 and at the time of applying for the provision of the first bonus product. Receipt may be granted to the customer.

The seller terminal 110 may receive a request for the provision of the second bonus product from a customer after the other offer period has elapsed. In this case, the seller may provide the second bonus product to the customer through the seller terminal 110 and process the purchase transaction with the customer.

Here, the offer time may be specified differently for each product based on the service life of the paid product. As a result, customers can receive additional bonus products at the price of a single product through the simplification of the intermediate distribution structure, and sellers can secure customers continuously with a small margin.

In addition, the seller terminal 110 may receive a merchandise sales competition application for the product that the customer wants to purchase (one-to-one competition or one-to-many competition). When the product sales confrontation scheme is established according to the received product sales confrontation application, and the product sale proceeds, the mediation center server 120 may analyze the result of the game considering the sales results of the corresponding product after a predetermined time.

The mediation center server 120 may select a winning seller based on the analyzed result of the game. The mediation center server 120 may give a predetermined benefit to the buyer (customer) who purchased the selected product of the winning seller.

2 is a flowchart illustrating a method of operating a kiosk type online shopping mall based on an offline store according to an embodiment of the present invention.

Referring to FIG. 2, in step 210, the seller terminal 110 includes a monitor, and displays sales information (product name, product image, product price, producer information, etc.) about the product through the monitor.

In this case, the seller terminal 110 may classify and display sales information about products by category through the monitor, so that a detailed search for the products may be performed.

Next, in step 220, the seller terminal 110 receives an order for a product to be purchased by a customer according to a touch operation of the monitor and generates order information about the product. Here, the order information may include product information such as a product name, a product price, a customer address such as a shipping address, a customer phone number, a customer name, and the like.

Next, in step 230 the seller terminal 110 performs the payment of the product based on the generated order information. To this end, the seller terminal 110 may be obtained by requesting information such as payment means (credit card, cash transfer, mobile phone payment) to the customer. The seller terminal 110 may generate payment information (payer, payment method, payment fee, payment date, etc.) according to the payment.

Next, in step 240, the mediation center server 120 may receive order information and payment information about the product from the seller terminal 110 and transmit the received order information to the producer server 130.

Next, in step 250, the producer server 130 transmits a delivery command for the goods to a delivery company (not shown) using the order information and the payment information, thereby delivering the goods through the delivery company. Can be shipped to customer.

When the delivery of the goods is completed, the customer can make a purchase decision for the completed delivery. When the customer makes a purchase decision for the product through the customer terminal 140 (YES direction 260), the mediation center server 120 uses the data related to the purchase decision in step 270. The seller may transfer the sales fee for the product, the broker may transfer the brokerage fee for the product, and the producer may transfer the payment amount excluding the sale / mediation fee.

On the other hand, if the customer does not make a purchase decision for the product through the customer terminal 140 (No direction 260), the seller terminal 110 determines whether the set period has elapsed in step 280. Can be.

As a result of the determination, when the set period has elapsed (YES direction 280), the seller terminal 110 may perform step 280. On the other hand, if the set period has not elapsed (“No” direction 280), the seller terminal 110 may wait for the customer to decide the purchase of the product until the set period elapses. .

As described above, in one embodiment of the present invention, in the offline store, only the virtual display of goods, order receipt, payment, etc. are performed through the monitor, and the actual product is delivered through the producer, so that there is no actual product (stuff). You can make your store run on a small scale.

In addition, in an embodiment of the present invention, by allowing the customer (consumer) to trust the owner of the offline store and make a transaction for a product, the consumer may be able to shop safely based on trust.

Embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer-readable medium may include program instructions, local data files, local data structures, etc., alone or in combination. The media may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, And hardware devices specifically configured to store and execute the same program instructions. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

100: online shopping mall operating system
110: seller terminal
120: mediation center server
130: producer server
140: customer terminal

Claims (8)

It is installed at an offline store and displays sales information about a product through a monitor so that a product can be searched, and the customer receives an order for a product that the customer wants to purchase according to a touch operation of the monitor, and then orders information about the product. A seller terminal generating a payment and performing payment of the goods based on the generated order information;
A server for brokering the goods ordered and paid by the seller terminal between the customer and the producer, the broker center server receiving the order information and the payment information about the goods from the seller terminal and transmitting them to the producer server; And
Producer server to send a delivery order for the goods to the delivery company using the order information and the payment information, so that the goods are delivered to the customer by the delivery company
Kiosk-type online shopping mall operating system based on an offline store, characterized in that it comprises a.
The method of claim 1,
Accessing the mediation center server to display an order-related page for the product on a screen, and when a purchase decision is made for the product through the order-related page, transmitting data regarding the purchase decision to the mediation center server; Customer terminal
Kiosk-type online shopping mall operating system based on an offline store, further comprising a.
The method of claim 2,
The mediation center server
Kiosk based on the offline store, characterized in that using the data on the purchase decision, remittance of the sales fee for the product to the seller, and the payment amount excluding the sales fee and the brokerage fee to the producer Type online shopping mall operating system.
The method of claim 1,
The merchant server
Receives a request for any one of the return, exchange, after-sales service (AS) for the product to generate the reception information, and transmits the generated reception information to the producer server through the relay center server to the producer A kiosk type online shopping mall operating system based on an offline store, characterized in that any one of the return, exchange, or after-sales service is processed.
The method of claim 1,
The seller terminal
A kiosk type online shopping mall operating system based on an offline store, wherein the monitor displays the sales information on the product by category.
In the seller terminal, the sales information about the product is displayed on the monitor so that the product can be searched, and the customer receives an order for the product that the customer wants to purchase according to the touch operation of the monitor to generate the order information about the product. Performing payment of the goods based on the generated order information;
Mediating the goods ordered and paid by the seller terminal between the customer and the producer, the broker center server, receiving order information and payment information about the goods from the seller terminal and transmitting them to the producer server; And
Transmitting, at the producer server, a delivery order for the goods to a delivery company using the order information and the payment information, so that the goods are delivered to the customer by the delivery company.
Lt; / RTI >
The seller terminal
A kiosk type online shopping mall operating method based on an offline store, wherein the store is installed in an offline store and receives and processes any one of a return, an exchange and an after-sales service from the customer.
The method according to claim 6,
When the customer terminal accesses the mediation center server to display an order related page for the product on the screen, and a purchase decision is made for the product through the order related page, the mediation center server relates to the purchase decision. Steps to Transfer Data
Kiosk-type online shopping mall operating method based on an offline store further comprising a.
The method of claim 7, wherein
Sending, at the brokerage center server, the sales fee for the product to the seller using the data relating to the purchase decision, and remitting the settlement amount excluding the sales commission and the brokerage fee to the producer.
Kiosk-type online shopping mall operating method based on an offline store further comprising a.

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