KR20130089719A - Method for detecting blank area in window, system and method for internet advertisement using the same - Google Patents

Method for detecting blank area in window, system and method for internet advertisement using the same Download PDF

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Publication number
KR20130089719A
KR20130089719A KR1020110146183A KR20110146183A KR20130089719A KR 20130089719 A KR20130089719 A KR 20130089719A KR 1020110146183 A KR1020110146183 A KR 1020110146183A KR 20110146183 A KR20110146183 A KR 20110146183A KR 20130089719 A KR20130089719 A KR 20130089719A
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advertisement
window
blank area
user terminal
web browser
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KR1020110146183A
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Korean (ko)
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하호생
최용섭
박진영
이지훈
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주식회사 씨에이취피커뮤니케이션
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Priority to KR1020110146183A priority Critical patent/KR20130089719A/en
Publication of KR20130089719A publication Critical patent/KR20130089719A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12—Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201—Dedicated interfaces to print systems
    • G06F3/1223—Dedicated interfaces to print systems specifically adapted to use a particular technique
    • G06F3/1237—Print job management
    • G06F3/125—Page layout or assigning input pages onto output media, e.g. imposition
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

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  • Business, Economics & Management (AREA)
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  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Advertiser's advertisements can be exposed even without visiting a specific web site, and a method for detecting a blank area on a window applied to an internet advertisement technique that can be compensated according to the recognition of an advertisement to a user who recognizes the advertisement, an Internet advertisement system, and The method is disclosed. The method of detecting a blank area for displaying an advertisement on the window may include: confirming that a window generation event occurs; Capturing an image of a window generated by the event; Arranging color values of each pixel of the image of the captured window; Determining whether there is an area in which the pixels of the same color are arranged in a matrix form equal to or greater than a predetermined number of reference rows and reference columns in the color values of the arranged pixels; And determining an area in which the pixels of the same color are arranged in a matrix form equal to or greater than a preset reference row number and reference column number as a blank area for advertisement.

Description

Method for detecting blank area on window, internet advertisement system and method using same {METHOD FOR DETECTING BLANK AREA IN WINDOW, SYSTEM AND METHOD FOR INTERNET ADVERTISEMENT USING THE SAME}

The present invention relates to a method for detecting a blank area existing on a window displayed on a display unit of a computer device, and more particularly, to a blank area in which a content is not displayed in a window executed by a user using a computer device. The present invention relates to a blank area detection method on a window capable of quickly detecting an error, and an internet advertisement system and method to which the blank area detection method is applied.

Currently, the advertisement form of a window such as a web browser is mainly made of a banner form. Such advertising techniques up to now, advertisers enter into an advertising banner size and corresponding advertising contract with a provider of a website that is frequently accessed by the operator of a specific website, for example, an Internet portal site operator or a newspaper company operating a homepage. You advertise your products or services on the Internet.

In the conventional advertising technique, since the advertisement is exposed only to those who visit the website of the contracted web site operator from the advertiser's point of view, the propensity or number of people exposed to the advertisement may be very limited. There is no choice but to. In addition, the advertiser has to make a contract with a plurality of web site operators to expose more ads, which causes a problem of increased advertising costs.

In addition, the conventional advertising technique, from the standpoint of the general user who recognizes the advertisement, encounters an unwanted advertisement every time a specific website is accessed, and some websites occupy a wider area than the desired content. Due to the problem of indifference and rejection of the advertising occurs.

Accordingly, in the technical field, an advertisement of an advertiser may be exposed even without visiting a specific web site, and a user who recognizes an advertisement requires an internet advertisement technique capable of compensating according to the recognition of the advertisement.

The present invention provides a method of detecting a blank area on a window applied to an internet advertisement technique that can expose an advertisement of an advertiser without visiting a specific web site, and allows a user who recognizes the advertisement to compensate for the recognition of the advertisement, and accordingly The technical problem to be solved is to provide an Internet advertising system and its method.

According to an aspect of the present invention,

A method for detecting a blank area for displaying an advertisement on a window displayed on a computer device,

Confirming that a window generation event corresponding to a web browser occurs in the user terminal;

Reading a source of a web browser generated by the event;

Analyzing a tag related to the size of the content displayed in the web browser from the source of the web browser;

Identifying a blank area according to the size of the web browser and the analyzed tag;

Determining whether the size of the blank area is larger than a preset reference blank size; And

If the blank area of the web browser is larger than a predetermined reference blank size, determining the blank area as a blank area for advertisement;

It provides a blank area detection method on a window comprising a.

As another means for solving the above technical problem, the present invention,

A user terminal in which an application for internet advertisement is installed;

An advertisement server connected to the user terminal through the Internet and transmitting advertisement content to the user terminal;

A member database that stores information of a user accessing the advertisement server through the user terminal; And

An advertisement database for storing the advertisement content;

The application for internet advertising detects a blank area for advertisement that can display the advertisement content in a window generated in the user terminal, and the advertisement server transmits the advertisement content to the user terminal when the blank area for advertisement exists. ,

The application for internet advertising, the user terminal confirms that a window generation event corresponding to the web browser occurs, read the source of the web browser generated by the event, the content displayed on the web browser from the source of the web browser Analyze a tag related to the size of the web browser, check the size of the web browser and the blank area according to the analyzed tag, determine whether the size of the blank area is larger than a preset reference blank size, and determine the blank area of the web browser in advance. When the size is larger than the set standard blank size, the corresponding blank area is determined as a blank area for advertisement, and the internet advertisement system is provided.

In one embodiment of the present invention, the application for Internet advertisements is provided to the advertisement server by counting the number of times the advertisement content provided by the advertisement server is displayed on the window and the number of times the displayed advertisement content is confirmed by the user's operation. The advertisement server may record the number of advertisement display and the confirmation number of connected users in the member database, and provide a compensation value for the user according to the number of advertisement display and the confirmation number.

In one embodiment of the present invention, the advertisement server checks the type or name of the window created in the user terminal, retrieves the advertisement content related to the type or name of the window from the advertisement database and transmits the same to the user terminal. Can be.

As another means for achieving the above technical problem, the present invention,

Accessing an advertisement server through a user terminal;

If a window is generated in the user terminal, determining whether an advertisement blank area for displaying advertisement content is generated in the window by an internet advertisement application installed in the user terminal; And

If it is determined that the advertisement blank area is generated in the window, an advertisement server transmits the advertisement content to the user terminal to display the advertisement content on the advertisement blank area.

The step of determining whether the blank area for advertising is generated,

Confirming, by the internet advertisement application, that a window generation event corresponding to a web browser occurs in the user terminal;

Reading, by the internet advertising application, a source of a web browser generated by the event;

Analyzing, by the internet advertising application, a tag related to the size of the content displayed in the web browser from the source of the web browser;

Checking, by the internet advertising application, a blank area according to the size of the web browser and the analyzed tag;

Determining, by the internet advertising application, that the size of the blank area is greater than a preset reference blank size; And

And determining, by the internet advertising application, if the blank area of the web browser is larger than a preset reference blank size as the blank area for advertisement, and notifying the ad server. to provide.

In one embodiment of the present invention, the Internet advertisement application counts the number of times the advertisement content is displayed and the number of times confirmed by the user's operation, and transmits the counted number to the advertisement server, and the advertisement server displays the number of times and the confirmed number. The method may further include storing the number of times and providing the user with a compensation value according to the displayed number and the number of times identified by the advertisement server.

In one embodiment of the present invention, the step of displaying the advertisement content, the advertisement server checks the type or name of the window created in the user terminal, and the advertisement content related to the type or name of the window to the user terminal It may include transmitting to.

According to the present invention, there is an effect that a user can quickly detect a blank area of a window being used to provide an advertisement.

In addition, according to the present invention, since the advertisement can be provided in a window where a space exists regardless of the type of the window used by the user, the advertisement can be provided even without visiting a specific web site.

In addition, according to the present invention, since the advertisement can be provided in a window where a space exists regardless of the type of window used by the user, the advertiser can advertise even if the advertiser does not have a contract with a plurality of web site operators, thereby saving advertising costs. It can work.

In addition, according to the present invention, according to the number of times that an advertisement is exposed to the user or the number of times the user accesses the advertiser's website using the exposed advertisement, the user may be provided with a certain reward, thereby providing the user with a profit. There is an effect that can increase the effect of.

1 is a configuration diagram of an internet advertising system according to an embodiment of the present invention.
2 is a flowchart illustrating a blank detection method on a window according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating an example of a window for explaining the space detecting method illustrated in FIG. 2.
4 is a flowchart illustrating a blank detection method on a window according to another embodiment of the present invention.
FIG. 5 is a diagram illustrating an example of a window for explaining the space detection method illustrated in FIG. 4.
6 is a flowchart illustrating a blank detection method on a window according to another embodiment of the present invention.
7 is a flowchart of an internet advertising method according to an embodiment of the present invention.

Various embodiments of the present invention will now be described in detail with reference to the accompanying drawings. However, embodiments of the present invention may be modified in various other forms, and the scope of the present invention is not limited to the embodiments described below. The embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, it should be noted that the shapes, sizes, etc. of the components shown in the drawings may be exaggerated for clarity.

1 is a configuration diagram of an internet advertising system according to an embodiment of the present invention.

As shown in FIG. 1, the Internet advertisement system according to an exemplary embodiment of the present invention is connected to an advertisement server 12 and an advertisement server 12 connected through a user terminal 11, the user terminal, and the Internet 15. It may include a member database 13 and an advertisement database 14.

The user terminal 11 is a terminal device used by a user who receives an advertisement service, and may include a desktop PC, a notebook PC, a tablet PC, a smart phone, and the like. The user terminal 11 finds a blank area in a window executed in the user terminal 11, determines whether the blank area is an advertisement blank area capable of displaying an advertisement, and forms various forms (eg, produced in HTML) in the advertising blank area. Application for displaying and executing a webpage format, a video, an image, etc.) may be installed.

A user who wants to receive an advertisement through the Internet advertisement system according to an embodiment of the present invention may access the advertisement server 12 through the user terminal 11 and register, and the Internet may be stored in the advertisement server 12. The application for advertisement may be downloaded and installed in the user terminal 11.

The advertisement server 12 authenticates the connection of the user terminal 11, stores an application for internet advertisement in the user terminal 11, and when a window having a blank area for advertisement is executed on the user terminal 11, The appropriate advertisement content may be determined and provided to the user terminal 11 according to the content displayed on the window.

In addition, the advertisement server 12 may receive information on the number of times the advertisement is exposed to the user connected through the user terminal 11 or the number of clicks on the exposed advertisement.

The member database 13 may store personal information and access information of a user who is registered to receive an advertisement service, and the number of times of advertisement exposure for each user or the number of clicks on the exposed advertisement.

The advertisement database 14 may store advertisement content requested by an advertiser. The advertisement content stored in the advertisement database 14 is classified according to the type of window that the user is running on the user terminal 11 or classified according to the content (keyword) displayed in the window that the user is running on the user terminal 11. Can be stored.

As described above, an application for searching for a margin for advertisement is installed in the user terminal 11, and when the user executes a window in the user terminal 11, a blank area included in the executed window is detected and the corresponding blank area is advertised. It may be determined whether the advertisement is suitable for displaying content.

A technique of detecting a blank area existing in a window by an application installed in the user terminal 11 and determining whether the blank area exists for an advertisement will be described in detail.

2 is a flowchart illustrating a space detection method on a window according to an embodiment of the present invention, and FIG. 3 is a diagram illustrating an example of a window for explaining the space detection method shown in FIG. 2.

Referring to FIG. 2, in the blank detection method on a window according to an exemplary embodiment of the present disclosure, a step of confirming that a window generation event occurs in a user terminal (S11) and capturing an image of a window generated by the event (S12), arranging color values of each pixel of the captured window image (S13), and in the color values of the arranged pixels, pixels of the same color are preset reference number of rows and In operation S14, it is determined whether there are regions arranged in a matrix form equal to or greater than the reference column number, and a region in which the pixels having the same color are arranged in a matrix form equal to or greater than a predetermined reference row number and reference columns is determined as a blank area for advertisement. It may be configured to include a step (S15).

When a user executes a specific application or the like in the user terminal 11 to generate a window on the display, the operating system of the user terminal generates a window generation event. In one embodiment of the present invention, the application for Internet advertising installed in the user terminal 11 can monitor the events occurring in the operating system of the user terminal, the window is newly generated by confirming that the event generated window during the monitoring occurs It can be confirmed that (S11).

Subsequently, the Internet advertisement application captures an image of the generated window to generate image data (S12), and then arranges color values of the generated image data (S13). (A) of FIG. 3 shows an example of the generated window, and (b) shows an example of arranging an area indicated by 'A' in which a blank area can be formed in the window generated in (a). to be. As shown in FIG. 3 (a), as shown in FIG. 3 (b), each pixel of the image data can be arranged with its color value.

Subsequently, the Internet advertisement application finds an area in which the same color is continuously arranged in the row and column directions in the image data arranged by the color values, and determines the size (S14). That is, in step S14, the application for internet advertising detects an area of the mattress shape consisting only of the same color, and determines whether the area of the mattress shape only consisting of the same color has a size equal to or greater than a preset reference row number and reference column number. (S14). For example, the internet advertising application may check the color arrangement in the right direction of the row from the pixels arranged in the leftmost column of the top row of the image data. When the color arrangement check of the pixels included in one row is completed, the color arrangement check of the pixels of the next row may be performed. If the pixel arrangement of the same color is confirmed more than a preset reference column number during the color arrangement confirmation in the row direction, the pixel arrangement confirmation in the column direction may be performed below the leftmost pixel of the corresponding pixel arrangement. In this manner, it is possible to determine whether the area of the mattress-shaped area consisting of only the same color has a size equal to or greater than the preset reference row number and reference column number.

Subsequently, if the application for the Internet advertisement installed in the user terminal 11 has an area having a mattress-shaped area formed only of the same color and has a size equal to or greater than a preset reference row number and reference column number, the corresponding area is determined as an advertisement blank area (S15). The ad server 12 may be notified that a space for the advertisement exists.

4 is a flowchart illustrating a space detection method on a window according to another embodiment of the present invention, and FIG. 5 is a diagram illustrating an example of a window for explaining the space detection method illustrated in FIG. 4.

Referring to FIG. 4, in the blank detection method on a window according to another embodiment of the present disclosure, the method may further include: confirming that a window generation event occurs in the user terminal (S21), and capturing an image of the window generated by the event. (S22), comparing the image of the window with a reference image having a preset color and size to determine whether the reference image exists in the window image (S23), and the reference image in the window image. It may be configured to include a step (S24) to determine the area in which there is a blank area for advertising.

When a user executes a specific application or the like in the user terminal 11 to generate a window on the display, the operating system of the user terminal generates a window generation event. In one embodiment of the present invention, the application for Internet advertising installed in the user terminal 11 can monitor the events occurring in the operating system of the user terminal, the window is newly generated by confirming that the event generated window during the monitoring occurs It can be confirmed that (S21).

Subsequently, the internet advertisement application captures an image of the generated window to generate image data (S22).

Subsequently, the application for internet advertisement compares the generated window image with a reference image having a preset image and size to determine whether the same image as the reference image exists in the window image (S23). FIG. 5 is a diagram illustrating an example of comparing a window image and a reference image. In FIG. 5, '51a' and '51b' indicate reference images, and the reference window has a size corresponding to a size at which advertisement content is displayed. It may be a window. In addition, the reference window may have a color mainly used as a background of the window, or may be implemented as a plurality of reference windows each having various colors.

As shown in (a) and (b) of FIG. 5, in step S23, the application for internet advertisement may find a region having the same image as the reference window by overlapping the reference window with the window image. By sequentially superimposing the leftmost pixel of the top row of the reference window with the pixels in the window image, it may be determined whether the same image as the reference window exists for the entire area of the window image. That is, as shown in FIG. 5B, when the white reference image 51b overlaps an area having the same color and size in the window image, the corresponding area may be determined as an advertisement blank area.

Subsequently, the Internet advertisement application installed in the user terminal 11 determines an area having the same size and color as the reference image as the advertisement blank area (S24), and notifies the advertisement server 12 that a space for advertisement exists. can do.

6 is a flowchart illustrating a blank detection method on a window according to another embodiment of the present invention. The blank detection method on the window according to another embodiment of the present invention shown in FIG. 6 is a blank detection method that can be applied only when the window generated in the user terminal 11 is a web browser.

Referring to FIG. 6, in the blank detection method on the window according to another embodiment of the present invention, the method may further include: checking whether a web browser generation event occurs in the user terminal (S31), and checking the web browser generated by the event. Reading the source (S32), analyzing a tag related to the size of the content displayed in the web browser from the source of the web browser (S33), and a blank area according to the size of the web browser and the analyzed tag (S34), determining whether the size of the blank area is larger than a preset reference blank size (S35), and when the blank area of the web browser is larger than a preset reference blank size, using the corresponding blank area for advertisement. It may be configured to include the step of determining in step S36 to determine the blank area.

The internet advertisement application installed in the user terminal 11 may confirm that an event of executing a web browser such as Internet Explorer occurs in the process of monitoring the operating system of the user terminal 11 (S31).

Subsequently, the internet advertisement application installed in the user terminal 11 may read the source of the web page displayed in the web browser after the web browser downloads all the text or images from a specific web server and the display of the web page is completed. S32).

Subsequently, the internet advertisement application installed in the user terminal 11 may include a tag (for example, table, div, width, height, etc.) that designates the size of a table, text, an image, and a video, which are contents displayed in a web browser from a read source. ) Can be analyzed (S33).

Subsequently, the internet advertisement application installed in the user terminal 11 may check a blank area in the content displayed in the web browser according to the size of the executed web browser and the tag analyzed in step S33 (S34).

Subsequently, the internet advertisement application installed in the user terminal 11 may check whether the size of the blank area identified in step S34 is larger than that of the preset reference blank size (S35). The preset reference blank size may correspond to a size capable of displaying an advertisement provided from the advertisement server 12.

Subsequently, the application for internet advertisement finally installed in the user terminal 11 determines that the blank area is the advertisement blank area when the size of the blank area checked in step S34 is larger than the preset reference blank size (S36). Ad server 12 may be notified that there is a space for the advertisement.

The Internet advertisement system and method according to an embodiment of the present invention may apply an advertisement blank area detection method as described above to provide an advertisement in a text, image, or video format to a blank area of a window executed on a user terminal. .

7 is a flowchart of an internet advertising method according to an embodiment of the present invention.

Referring to FIG. 7, the Internet advertisement method according to an exemplary embodiment of the present invention may be started from the step S41 in which the user connects to the advertisement server 12 using the user terminal 11. When a user attempts to access the ad server 12, the ad server 12 receives the user information and checks whether there is member information that matches the user information that attempts to access from the member data previously stored in the member database 13. Check and allow access of the user terminal 11.

In the step in which the user accesses the advertisement server through the user terminal 11, the user downloads and installs an Internet advertisement application in advance, registers a user in the advertisement server 12, and then registers the user terminal 11. In use, the method may include accessing the advertisement server through a procedure of logging in to the advertisement server 12.

In addition, the step of the user accessing the advertisement server through the user terminal 11, the Internet advertising application is provided as a bundle included in the specific software, the user's consent in the process of installing the software on the user terminal 11 After installing the Internet advertising application through the user and the user registration on the ad server 12, when using the user terminal 11 may include the step of accessing the ad server through the procedure of logging in to the ad server 12. have.

Subsequently, when the user accesses the advertisement server 12 and the internet advertisement application is executed on the user terminal 11, the internet advertisement application continuously monitors the events occurring in the user terminal 11. When a window is generated in the user terminal 11 by the user's execution in this process, the Internet advertisement application determines whether the advertisement space is generated in the generated window by applying the above-described advertisement space detection method (S42). Since the detection method of the advertising space has been described in detail with reference to FIGS. 2 to 6, duplicate description thereof will be omitted.

Subsequently, if it is determined that a space for advertisement is generated in the window created in the user terminal 11, the advertisement server 12 transmits the advertisement content to the user terminal 11, and the user terminal 11 receiving the advertisement content is The advertisement content is displayed at a position corresponding to the advertisement blank detected by the operation of the Internet advertisement application (S43).

In this process, the Internet advertisement application installed in the user terminal 11 transmits the attributes of the window, such as the type of the program that created the window or the name of the window (for example, the folder name), to the advertisement server 12, The advertisement server 12 may transmit an advertisement suitable for the property of the received window to the user terminal 11. For example, when the executed window is a word processor program, in consideration of being an office work program, the advertisement server 12 may transmit advertisement content related to an office apparatus or office equipment to the user terminal 11. As another example, when the formed window is simply a folder search window and the folder name is 'photo', the advertisement server 12 may transmit advertisement content related to a camera or photo print to the user terminal 11.

Subsequently, the internet advertisement application installed in the user terminal 11 displaying the advertisement contents may count the number of times the advertisement contents are exposed and the number of times the user confirms the contents of the advertisement contents by clicking on the exposed advertisement contents, and the like. The advertisement server 12 may store the number of times (S44).

The advertisement server 12 may receive the number of exposures of the received advertisement content and the number of confirmations of the exposed advertisements, and accumulate and store the cumulative sum of the number of previously stored impressions and the number of confirmations. The accumulated number of exposures and the number of confirmations may be stored together in the member information stored in the member database 13.

Subsequently, the advertisement server 12 may check the cumulative number each time the update number of impressions and the advertisement confirmation number of the member database 13 are updated, and provide the user with a compensation value corresponding to the cumulative number of times (S45). For example, compensation may be provided such as providing cyber money or points corresponding to the number of times of exposure or confirmation of advertisement, or providing a predetermined gift when the number of times of exposure or advertisement is more than a predetermined threshold number of times. .

As described above, the present invention can accurately and quickly detect a blank area capable of providing an advertisement in a window generated by a user in various ways.

In addition, the present invention can provide an advertisement in a window where a space exists regardless of the type of window used by the user, so that the advertisement can be provided even without visiting a specific web site.

In addition, the present invention can provide an advertisement in a window where a space exists regardless of the type of window used by the user, so that the advertiser can advertise even if the advertiser does not have a contract with a plurality of web site operators, thereby saving advertising costs. To be able.

In addition, the present invention can provide a certain reward to the user according to the number of times the advertisement is exposed to the user or the number of times the user accesses the advertiser's web site using the exposed advertisement, thereby providing a profit to the user as well as providing an advertisement. The effect can be increased.

In the detailed description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the following claims and their equivalents.

11: user terminal 12: ad server
13: Member Database 14: Advertising Database
15: Internet

Claims (7)

A method for detecting a blank area for displaying an advertisement on a window displayed on a computer device,
Confirming that a window generation event corresponding to a web browser occurs in the user terminal;
Reading a source of a web browser generated by the event;
Analyzing a tag related to the size of the content displayed in the web browser from the source of the web browser;
Identifying a blank area according to the size of the web browser and the analyzed tag;
Determining whether the size of the blank area is larger than a preset reference blank size; And
If the blank area of the web browser is larger than a predetermined reference blank size, determining the blank area as a blank area for advertisement;
Method for detecting a blank area on the window comprising a. A user terminal in which an application for internet advertisement is installed;
An advertisement server connected to the user terminal through the Internet and transmitting advertisement content to the user terminal;
A member database that stores information of a user accessing the advertisement server through the user terminal; And
An advertisement database for storing the advertisement content;
The application for internet advertising detects a blank area for advertisement that can display the advertisement content in a window generated in the user terminal, and the advertisement server transmits the advertisement content to the user terminal when the blank area for advertisement exists. ,
The application for internet advertising, the user terminal confirms that a window generation event corresponding to the web browser occurs, read the source of the web browser generated by the event, the content displayed on the web browser from the source of the web browser Analyzes a tag related to the size of the web browser, checks the size of the web browser and the blank area according to the analyzed tag, determines whether the size of the blank area is larger than a preset reference blank size, and the blank area of the web browser is preset. And determining a corresponding blank area as a blank area for an advertisement and notifying the ad server when the size is larger than the set standard blank size. The method of claim 2,
The application for internet advertising, the number of advertisement content provided from the advertisement server is displayed on the window and the number of times the displayed advertisement content is confirmed by the user's operation is provided to the advertisement server,
The advertisement server records the number of times of advertisement display and the number of confirmations of the connected user in the member database, and provides a reward value for the user according to the number of times of advertisement display and confirmation. The method of claim 2, wherein the ad server,
Confirming the type or name of the window created in the user terminal, and searching for the advertisement content related to the type or name of the window in the advertisement database and transmitting the same to the user terminal. Accessing an advertisement server through a user terminal;
If a window is generated in the user terminal, determining whether an advertisement blank area for displaying advertisement content is generated in the window by an internet advertisement application installed in the user terminal; And
If it is determined that the advertisement blank area is generated in the window, an advertisement server transmits the advertisement content to the user terminal to display the advertisement content on the advertisement blank area.
The step of determining whether the blank area for advertising is generated,
Confirming, by the internet advertisement application, that a window generation event corresponding to a web browser occurs in the user terminal;
Reading, by the internet advertising application, a source of a web browser generated by the event;
Analyzing, by the internet advertising application, a tag related to the size of the content displayed in the web browser from the source of the web browser;
Checking, by the internet advertising application, a blank area according to the size of the web browser and the analyzed tag;
Determining, by the internet advertising application, that the size of the blank area is greater than a preset reference blank size; And
And determining, by the internet advertising application, the blank area of the web browser as a blank area for advertisement when the blank area of the web browser is larger than a preset reference blank size, and notifying the ad server. The method of claim 5,
Counting, by the Internet advertisement application, the number of times the advertisement content is displayed and the number of times confirmed by the user's operation and transmitting the counted number to the advertisement server, and storing the displayed number and the number of times the advertisement server is displayed; And
And providing the user with a reward value according to the displayed number and confirmed number of times by the advertisement server. The method of claim 5, wherein displaying the advertisement content comprises:
Checking, by the advertisement server, the type or name of the window created in the user terminal, and transmitting the advertisement content related to the type or name of the window to the user terminal.
KR1020110146183A 2011-12-29 2011-12-29 Method for detecting blank area in window, system and method for internet advertisement using the same KR20130089719A (en)

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