KR20130087959A - Online marketing service providing method for multi posting - Google Patents

Abstract

PURPOSE: An online marketing service providing method is provided to quickly and conveniently perform marketing tasks by transmitting marketing content to various websites. CONSTITUTION: User information is received from a user to register the user as a member (S100). Information about a plurality of websites is inputted by the user (S200). Marketing content is posted on the websites (S400) by receiving the content from the user (S300). The information about the websites is stored (S10). [Reference numerals] (S10) Step of storing website information; (S100) Step of receiving user information from users and registering into members; (S200) Step of receiving a plurality of website information from the user; (S300) Step of receiving marketing contents from the user; (S400) Step of posting the marketing contents into a plurality of websites

Description

ONLINE MARKETING SERVICE PROVIDING METHOD FOR MULTI POSTING}

The present invention relates to an online marketing service providing method, and more particularly, to an online marketing service providing method capable of multi-posting.

Online marketing refers to marketing activities based on two-way communication between individuals and organizations using the Internet, also referred to as internet marketing. Compared with traditional marketing, online marketing has the advantage of being able to do one-to-one marketing rather than an unspecified number, reduce costs, and respond quickly to customer needs in real time. In the end, marketing via the Internet can be a means to clarify prospects through interactive communication activities and to build stronger customer relationships by enhancing customer confidence in the product.

As an online marketing tool, blogs, cafes, social network services (SNSs), information exchange services, and landing pages provided by various portal sites are used, and personal homepages and mini homepages are also used. It is actively used. Online marketing using such marketing means is very effective because it is based on the trust of the customer's marketing means. For this reason, blogs or cafes with many subscribers or members can be expensive. do.

Therefore, in order to more effectively conduct online marketing, individuals and companies have subscribed to various portal sites and posted marketing contents to various online marketing means such as blogs and cafes. However, even if the contents of the content are the same, each posting must be accessed by accessing the individual pages, and if a modification occurs, there is a problem in that the posting should be changed by visiting the one page. As such, in online marketing, inefficiency due to individual processing and repetition of the same tasks is serious, and some companies have a problem of causing time and economic waste such as hiring a part-time job specializing in these tasks.

Meanwhile, as the importance of online marketing is emphasized, the development of online marketing related technologies is also actively being made. However, the online marketing techniques developed so far are technologies for integrating online and offline marketing (see Application Nos. 10-2002-007879, 10-2001-0026865, etc.). There is a problem that must be repeated individually. Therefore, it is urgent to develop a technology for solving the above problems.

The present invention is proposed to solve the above problems of the conventionally proposed methods, the service providing server receives the marketing content from the user and posts to a plurality of websites, the portal site through a single marketing content input How to provide multi-posting online marketing service to send marketing contents to various websites such as blog, cafe, SNS, information exchange service, landing page, personal homepage, mini homepage, etc. To provide that purpose.

In addition, the present invention, when the modification or changes to the marketing content occurs by the user input the change information to the service providing server, it is possible to collectively modify or change the marketing content already posted on a plurality of websites Another object is to provide a method for providing online marketing services that can efficiently update marketing content without requiring individual processing and repetition of the same tasks, and is very economical in terms of time and humans.

In addition, according to the present invention, a service providing server receives a comment or message written on marketing content and transmits it to a user, whereby a comment or message can be checked without directly visiting each website. Receives a response to a comment or message from a user and sends it to a specific website, thereby enabling integrated and easy management of all postings on the service providing server, and improving the marketing service quickly and effectively. Another aim is to provide a method for providing online marketing services where possible.

Multi-posting online marketing service providing method according to a feature of the present invention for achieving the above object, the service providing server for providing an online marketing service,

(1) receiving user information from a user and registering as a member;

(2) receiving a plurality of website information from a user registered as a member;

(3) receiving marketing content from the user; And

And (4) posting the received marketing content to a plurality of websites using the website information.

Preferably,

(0) The method may further include storing website information for posting the marketing content.

Preferably, the website information,

It may include a website which is a marketing means, a service provided by the website, and login information for the website.

Preferably, in the step (4)

The marketing content received in step (3) can be posted according to the type of service of the website to be transmitted.

Preferably,

(5a) generating an error list including the website information of the website where the error occurred in the posting of step (4); And

(5b) The method may further include retransmitting the marketing content by using the website information included in the generated error list.

Preferably,

(6a) receiving change information on the marketing content from the user; And

(6b) The method may further include updating the posted marketing content by transmitting the change information to a plurality of websites that have posted the marketing content in step (4).

Preferably,

(7a) The method may further include receiving a comment or a message written on the marketing content from a web server of a specific website and transmitting the same to the user.

Preferably,

(7b) The method may further include receiving a response to the comment or message from the user and transmitting the response to the web server of the specific website.

According to the method for providing multi-posting online marketing service proposed by the present invention, a service providing server receives marketing content from a user and posts it to a plurality of websites. It can carry out marketing work quickly and conveniently by sending marketing contents to various websites such as cafe, SNS, information exchange service, landing page, personal homepage and mini homepage.

In addition, according to the present invention, when modifications or changes to the marketing content occurs, the user inputs the change information to the service providing server, thereby collectively modifying or changing the marketing content already posted on the plurality of websites. It does not require separate processing and repetition of the same tasks so that marketing content can be updated efficiently, and can be very economical in time and in person.

In addition, according to the present invention, the service providing server receives a comment or message written on the marketing content and transmits it to the user, whereby the comment or message can be confirmed without directly visiting each website, and the service is provided. The server receives a response to a comment or a message from a user and transmits it to a specific website, thereby enabling integrated and easy management of all postings on the service providing server, and improving marketing services quickly and effectively.

1 is a diagram illustrating a configuration of a system for implementing a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention.
2 is a flowchart illustrating a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention.
3 is a diagram illustrating a detailed flow of a process of retransmitting marketing content when an error occurs in a method for providing a multi-posting online marketing service according to an embodiment of the present invention.
4 is a diagram illustrating a detailed flow of a process of changing or modifying marketing content in a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention.
5 is a diagram illustrating a detailed flow of a process of transmitting a response to a comment or a message in a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . In addition, the term 'comprising' of an element means that the element may further include other elements, not to exclude other elements unless specifically stated otherwise.

1 is a diagram illustrating a configuration of a system for implementing a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention. As shown in FIG. 1, a system for implementing a method for providing a multi-posting online marketing service according to an embodiment of the present invention includes a user terminal 100, a service providing server 200, and a plurality of websites ( 300).

That is, in the present invention, the service providing server 200 receives marketing content from a user and posts it to the plurality of websites 300, thereby providing blog, cafe, SNS, and information exchange services of various portal sites through one marketing content input. It is possible to carry out marketing work quickly and conveniently by transmitting marketing content to a plurality of websites 300 which are various online marketing means such as a landing page, a personal homepage, and a mini homepage. In addition, when modifications or changes occur, by inputting the change information on the marketing content into the service providing server 200, the marketing content already posted on the plurality of websites 300 may be collectively modified or changed. . As a result, marketing content can be updated efficiently without the need for separate processing and repetition of the same task. It is very economical in terms of time and personnel.

In addition, by receiving a comment or message written on the marketing content and sending it to the user, it is possible to check the comment or message without directly visiting each website (300), and provide a response to the confirmed comment or message By sending the server to a specific website 300, integrated and easy management of comments, notes, etc. for all postings on the service providing server 200, it is possible to quickly and effectively improve the online marketing services. . Hereinafter, each component constituting a system for implementing a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention will be described in detail.

The user terminal 100 is a terminal of a user who wants to perform online marketing using an online marketing service provided by the service providing server 200. The user terminal 100 may use the online marketing service by accessing the service providing server 200 through a network including the Internet, an intranet, a wired / wireless communication network, a mobile communication network, and the like. The user terminal 100 may input user information, website 300 information, marketing content, and the like into the service providing server 200, and marketing contents to the plurality of websites 300 through the service providing server 200. Postings can be managed and integrated.

The service providing server 200 is a server for providing an online marketing service capable of multi-posting according to an embodiment of the present invention. The service providing server 200 may allow access of the user terminal 100 using a network and transmit various signals and data including marketing content to the website 300. Meanwhile, the service providing server 200 may store a user information, marketing content, website 300 information, and the like, including a database.

The website 300 posts the marketing content input by the user so that the users of the website 300 can browse and provide various services for inputting a comment on the posting or sending a message with a user ID. can do. The website 300 refers to a collection of information stored in a web server. In the present invention, the website 300 which is a means of online marketing by posting marketing content includes a blog, a cafe, It may include a web page where marketing content is posted in a community, social media, information exchange service, and landing page.

2 is a flowchart illustrating a method of providing an online marketing service capable of multi-posting according to an embodiment of the present invention. As shown in FIG. 2, the method for providing a multi-posting online marketing service according to an embodiment of the present invention includes receiving user information from a user and registering as a member (S100), and a plurality of websites ( 300) step of receiving information (S200), receiving the marketing content from the user (S300) and posting the marketing content to the plurality of websites 300 (S400) can be implemented, the website 300 may be implemented by further including the step of storing the information (S10).

In operation S10, the service providing server 200 may store website 300 information for posting marketing content. That is, in step S10, the name and address of the website 300, such as the main portal site mainly used by users, are stored in a database in advance, so that the user can more conveniently online post multi-posting according to an embodiment of the present invention. The service providing method may be used. The website 300 information may include a website 300 address, a name, a type of service provided by the website 300, and the website 300 address may include each address provided by the website 300. It may also mean an address assigned to a service.

In operation S100, the service providing server 200 may receive user information from a user and register as a member. The user information may include a user name, ID, password, and the like. By registering the user as a member in step S100, the website 300 information to be input from the user in step S200, marketing content to be input from the user in step S300, and the like may be stored for each user who has registered in the database. As such, by storing the website 300 information and marketing content for each user, the marketing content posted to the plurality of websites 300 can be integrated and managed, and the user can modify or change the marketing content. If you do, you can do batch processing.

In operation S200, the service providing server 200 may receive a plurality of websites 300 information from a user registered as a member. In this case, the website 300 information is information necessary for posting marketing content, and includes a website 300 and a service provided by the website 300 as a marketing means, and the login for the website 300. It may further include information. For example, the user may input a plurality of portal sites and various services such as blogs, cafes, and information exchange services provided by the portal sites as the website 300 information. In this case, the service providing server 200 may provide the website 300 information stored in step S10 as a list so that the user may conveniently select the desired website 300 information from the list.

Meanwhile, the service providing server 200 receives website 300 information including login information necessary when the user logs in to the website 300 that the user wants to post, and logs in the user to each website 300. By posting with information, you can do the same as posting yourself. Therefore, it is preferable that the user subscribes in advance to the website 300 to be used for online marketing, and inputs the website 300 information on the subscribed website 300. In addition, if necessary, it may be desirable to create a blog or a cafe in advance and set it in a state where it can be posted.

In operation S300, the service providing server 200 may receive marketing content from a user. Marketing content is content that is open to users in online marketing to obtain marketing effects. Marketing content can be made in a variety of complex forms such as text, image, sound, video, multimedia. For example, the marketing content may be an advertisement in a form of a mixture of text and image, that is, a picture, or content such as introduction of a specific company or product, event introduction, and testimonial. In addition, according to the characteristics of online marketing using a blog, a cafe, an information exchange service, and the like, the marketing content input in step S200 may be written as an introduction of an event, a review of a product or service, rather than a direct advertisement.

In operation S400, the service providing server 200 may post the marketing content received to the plurality of websites 300 using the website 300 information. In this case, the plurality of websites 300 posting the marketing content may mean a plurality of services provided by one portal site that provides various services. By automatically sending and posting marketing content to the plurality of websites 300 in step S400, the user can efficiently do online marketing without having to repeatedly access the same marketing content by accessing each website 300. have.

Meanwhile, in step S400, the marketing content received in step S300 may be modified and posted according to the type of service of the website 300 to be transmitted. That is, even if the same website (300) can provide a variety of services, such as blogs, cafes, communities, information exchange services, the input form or output format may be different from each other. Therefore, in step S400, by analyzing the characteristics of each service, by modifying and posting the marketing content according to the type of service, it can be posted in an optimized state for each service.

3 is a diagram illustrating a detailed flow of a process of retransmitting marketing content when an error occurs in an online marketing service providing method capable of multi-posting according to an embodiment of the present invention. As shown in Figure 3, in the multi-posting online marketing service providing method according to an embodiment of the present invention, the step of generating an error list including the information on the website (300) where an error occurred during posting (S510) And retransmitting the marketing content by using the website 300 information included in the generated error list (S520). When the error occurs, the marketing content may be retransmitted.

In operation S510, the service providing server 200 may generate an error list including information on the website 300 of the website 300 in which an error occurs when posting in operation S400. When posting to the plurality of websites 300 in step S400, an error may occur and some of the plurality of websites 300 may also generate errors. For example, an error may occur even when the network is unstable, and website 300 information such as login information, website 300 address, etc. input from the user is wrong, or the user may not access the website 300. Errors can occur for various reasons, such as not having permission to post. In operation S510, an error list may be generated for the website 300 in which an error has occurred and the posting has failed, so that further action may be possible.

In operation S520, the marketing content may be retransmitted using the website 300 information included in the error list generated by the service providing server 200. That is, in step S520, the posting content may be attempted again by resending the marketing content to the website 300 which failed to post. In the above example, if the information on the website 300 is wrong or a user's permission problem, an error may still occur even if retransmission is performed in step S520. However, in the case of a technical problem such as network instability, by performing step S520. Successful posting of marketing content. Meanwhile, the error list may be transmitted to the user terminal 100 before or after performing the step S520, so that the user may check the error list and correct any wrong information.

4 is a diagram illustrating a detailed flow of a process of changing or modifying marketing content in a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention. As shown in Figure 4, in the multi-posting online marketing service providing method according to an embodiment of the present invention, the step of receiving the change information from the user (S620) and the plurality of websites 300 to the change information In step S620 of transmitting and updating marketing content, marketing content may be changed or modified.

In operation S610, the service providing server 200 may receive change information about marketing content from a user. In this case, the change information may be a modification of text or an image included in the marketing content, or may change the entire marketing content. After the posting is completed by the step S400, a variety of changes may occur, such as finding an error in the marketing content or ending an ongoing event. In operation S610, the user may not directly visit the website 300 where the posting is made and make modifications, but may input the change information into the service providing server 200 to modify the marketing content.

In operation S620, the service providing server 200 may transmit the change information to the plurality of websites 300 that posted the marketing content in operation S400 to update the marketing content already posted. That is, by sending change information to the website 300 where the posting is made, it is possible to update or modify the already posted marketing content. Since the change information input by the user in step S610 is transmitted to the plurality of websites 300 in step S620 to update the posted marketing content, the user visits the plurality of websites 300 and repeatedly performs the same operation. The marketing content can be updated quickly and efficiently, without the need for processing.

5 is a diagram illustrating a detailed flow of a process of transmitting a response to a comment or a message in a method for providing an online marketing service capable of multi-posting according to an embodiment of the present invention. As shown in Figure 5, in the multi-posting online marketing service providing method according to an embodiment of the present invention, receiving a comment or a message from a web server of a specific website 300 and transmitting to the user (S710) And receiving a response to the comment or message from the user (S720) and transmitting the response to the comment or message to the web server of the specific website 300.

In operation S710, the service providing server 200 may receive a comment or message written on the marketing content from the web server of the specific website 300 and transmit the same to the user. In the online marketing, when marketing content is posted to a blog, cafe, community, etc., users of the website 300 may input comments such as comments and replies, and a message or a direct message may be used as the ID of the posting user. You can also send a message. In the past, such a comment or message had to be confirmed by the user directly accessing the website 300. However, in step S710, since the service providing server 200 stores the user's login information and the like, it is possible to integrate the comment or message written on the marketing content regardless of the website 300 so that the user can check it.

In operation S720, the service providing server 200 may receive a response to a comment or a message from the user and transmit the received response to the web server of the specific website 300. That is, when the user inputs a response to the comment or message sent to the user in step S710, the service providing server 200 may transmit a response to the web server receiving the comment or message in step S710. In this way, the service providing server 200 performs the step S720, the user can directly obtain the same effect as the user directly connected to the website 300 received a response to the comment or message. Therefore, the online marketing of the user becomes easy, and the user can quickly and effectively cope with the reaction of the users who read the marketing contents.

The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics of the invention.

100: user terminal 200: service providing server
300: Website
S10: step of storing website information
S100: step of receiving user information from the user and registering as a member
S200: step of receiving a plurality of website information from the user
S300: step of receiving marketing content from the user
S400: step of posting marketing content to a plurality of websites
S510: generating an error list including the website information where the error occurred during posting
S520: resending the marketing content by using the website information included in the generated error list
S610: step of receiving change information from the user
S620: updating marketing content by transmitting change information to a plurality of websites.
S710 receiving a comment or message from a web server of a specific website and sending it to a user
S720: Receiving a response to the comment or message from the user and transmitting to a web server of a specific website

Claims (8)

A service providing server that provides an online marketing service,
(1) receiving user information from a user and registering as a member;
(2) receiving a plurality of website information from a user registered as a member;
(3) receiving marketing content from the user; And
And (4) posting the input marketing content to a plurality of websites using the website information.
The method of claim 1,
(0) storing the website information for posting the marketing content, characterized in that the multi-posting online marketing service providing method.
The method of claim 1, wherein the website information,
A method for providing a multi-posting online marketing service, comprising a website serving as a marketing means, a service provided by the website, and login information for the website.
The method according to claim 1, wherein in the step (4)
Method for providing a multi-posting online marketing service, characterized in that the posting according to the type of service of the website to transmit the marketing content received in the step (3).
The method of claim 1,
(5a) generating an error list including the website information of the website where the error occurred in the posting of step (4); And
And (5b) retransmitting the marketing content using the website information included in the generated error list.
The method of claim 1,
(6a) receiving change information on the marketing content from the user; And
And (6b) updating the posted marketing content by transmitting the change information to a plurality of websites that have posted the marketing content in step (4). How to Provide.
The method of claim 1,
And (7a) receiving a comment or a message written on the marketing content from a web server of a specific website and transmitting the same to the user.
The method of claim 7, wherein
(7b) receiving a response to the comment or message from the user and further comprising the step of transmitting to the web server of the specific website, multi-posting online marketing service providing method.

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