KR20130083354A - System and method for publicizing an enterprise based on cloud computing - Google Patents

Abstract

PURPOSE: A cloud computing based company publicizing system and a method thereof are provided to rapidly collect and analyze opinions of customers by analyzing service using customer opinions collected based on clouding computing in real time and providing the service using customer opinions to an administrator and to improve a public image of a company by publicizing the company with a social network service using a source of photos and messages of collected service using customers. CONSTITUTION: A communications means delivers authentication information to a company publicizing server according to a request of a customer (S401). A displaying means displays a question icon according to each language transmitted from a company publicizing device (S402). The displaying means displays a question in a specific language when a question icon of the specific language is selected (S403). A selected signal inputted by the customer through an input unit is transmitted in real time to the company publicizing server (S404). A photo of the customer is taken by a photographing unit, and customer information and a customer message are inputted through the input unit (S405). The photo of the customer, the customer information and the customer message are transmitted to the company publicizing server (S406). [Reference numerals] (401) Deliver authentication information to a company publicizing server when an operation button is touched on a screen; (402) Display a question icon according to each language transmitted from the company publicizing device; (403) Display a question in a specific language when a question icon of the specific language is selected; (404) Transmit an opinion of a customer inputted by the customer to the company publicizing server; (405) Take a photo of the customer, and receive customer information and messages; (406) Transmit the photo, customer information, and messages to the company publicizing server; (AA) Start; (BB) End

Description

Cloud Computing-Based Enterprise Promotion System and its Method {SYSTEM AND METHOD FOR PUBLICIZING AN ENTERPRISE BASED ON CLOUD COMPUTING}

The present invention relates to a cloud computing-based enterprise public relations system and a method thereof, and more particularly, to a function that collects the experiences and opinions of service users in real time based on cloud computing and analyzes the results in multiple dimensions. The present invention relates to a system and a method for promoting a company by interlocking with SNS (Social Networking Service) as a source content, which is provided to a manager, and also collects commemorative photographs, handwritten messages, and recorded upbringings.

In general, cloud computing uses distributed processing and virtualization technology to make it easy for users to rent storage, network, platform, and computer resources.

For example, a service that utilizes a large number of mobile resources requires an enormous amount of infrastructure, such as servers and storage, which can be easily implemented through the integration of already established cloud computing and paid only for operating costs. Reduce unnecessary waste on

On the other hand, operators that provide services such as hotels, performances, test rides, exhibitions, and education (service providers) distribute paper-based questions to collect customer satisfaction or opinions using the service, The process of digitization should be carried out to inform written data.

This process of evaluating customer satisfaction is a very cumbersome process, and in particular, there is a problem in that accurate evaluation is not possible due to low involvement because it does not attract the interests of service users. For reference, this also occurs when evaluating customer satisfaction online.

In addition, it does not provide a way to connect the results of customer satisfaction evaluations with corporate publicity.

In addition, based on cloud computing, it increases the participation rate of customers by inducing interests of service users, as well as promoting digital contents (text, pictures, voice, video, handwritten messages, etc.) acquired in this process. There is a need for an available method.

In order to meet the above demands, the present invention analyzes the opinions of the service users collected on the basis of cloud computing in real time and provides them to the administrator, and the SNS (Social) using the photos and messages of the service users collected together as a source. By promoting the company in conjunction with the Networking Service, it is possible to collect and analyze customer opinions quickly and accurately from the operator's point of view, and to promote the company's external image naturally, thereby promoting the company's public image. It is an object of the present invention to provide a system and a method thereof.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention which are not mentioned can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. It will also be readily apparent that the objects and advantages of the invention may be realized and attained by means of the instrumentalities and combinations particularly pointed out in the appended claims.

The device of the present invention for achieving the above object, in the cloud computing-based customer terminal, transmits authentication information, customer opinions, customer photos, customer information to the corporate promotional device, and receives a variety of content from the corporate promotional device Communication means; Display means for displaying the content received through the communication means on a screen and displaying a customer information input window and a message input window on the screen; Input means for receiving a customer's opinion, customer information, and a message about a question displayed through the display means; Photographing means for taking a photograph of the customer; And displaying the contents on the screen to send the inputted customer's opinion to the corporate public relations device in real time, taking a picture of the customer, and displaying the inputted customer information and message input window on the screen. And control means for controlling a message to be sent to the corporate promotional device together with the photographed customer's picture.

In addition, another apparatus of the present invention for achieving the above object, in a cloud computing-based enterprise promotion apparatus, receiving authentication information, customer opinions, customer photos, customer information from the customer terminal, and transmits the content to the customer terminal Communication means; Authentication means for performing authentication based on the authentication information; Opinion collecting means for collecting customer opinions and customer photos and messages corresponding to the contents; Image synthesizing means for synthesizing the customer photo and the background image to generate a composite photo; And control means for performing authentication based on the authentication information received from the customer terminal, analyzing a customer opinion corresponding to the content in real time, and generating a composite picture by synthesizing the collected customer picture and a background image. It includes.

On the other hand, the method of the present invention for achieving the above object, the method of corporate publicity in the customer terminal, the communication means for transmitting the authentication information to the corporate public relations device in response to a request from the customer; Displaying, by the display means, a question icon for each language received from the corporate promotional apparatus; Displaying, by the display means, a question of a corresponding language as a question icon of a specific language is selected; Transmitting, by the communication means, a customer's opinion corresponding to the question to the corporate public relations device in real time; Photographing, by the image photographing means, at the request of the customer; And transmitting, by the communication means, customer information and a message input from the customer to the company public relation apparatus together with the photographed picture.

In addition, another method of the present invention for achieving the above object, In a corporate public relations method in a corporate public relations device, the authentication means based on the authentication information received from the customer terminal; Transmitting the content to the customer terminal in which the communication means is normally authenticated; An analyzing step of analyzing, by the control means, the opinion of the customer received from the customer terminal; Receiving, by the communication means, a photograph and a message of a customer from the customer terminal; The image synthesizing means synthesizing the photograph of the customer and the background image to generate a composite photograph; And registering, by the SNS interworking means, with the SNS of the corporate account.

The present invention as described above, by analyzing the service customer's opinions collected on the basis of cloud computing in real time to provide the administrator, there is an effect that can quickly and accurately collect and analyze the customer's opinion from the operator's point of view.

In addition, the present invention analyzes the opinions of the service users collected on the basis of cloud computing in real time to provide to the administrator, and promotes the company by interlocking with SNS as a source of photos and messages of the service users collected together, Has the effect of improving the external image.

In addition, the present invention by measuring the degree (inflow rate) of acquaintances of customers as a result of the promotion through the SNS, there is an effect that can extract the customer with a high inflow rate and social influence.

1 is a block diagram of an embodiment of a cloud computing-based enterprise public relations system according to the present invention;
2 is a block diagram of an embodiment of a cloud computing-based customer terminal according to the present invention;
3 is a block diagram of an embodiment of a cloud computing-based enterprise promotional apparatus according to the present invention;
4 is a flow chart of an embodiment of a corporate publicity method in a cloud computing-based customer terminal according to the present invention;
5 is a flowchart illustrating a corporate public relation method in a cloud computing-based corporate public relation apparatus according to the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, It can be easily carried out. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an embodiment of a cloud computing-based enterprise public relations system according to the present invention. In the following example, a hotel is described as an example, but is not limited thereto.

As shown in FIG. 1, a cloud computing-based enterprise promotion system according to the present invention includes at least one customer terminal 10, an enterprise promotion server 20, and an administrator terminal 30.

Looking at each of the above components, first, the customer terminal 10 is a corporate promotional application is installed, each room of the hotel is a terminal that can be used any time the customer wants, the corporate publicity at the request of the customer The server 20 accesses the server 20 to perform a customer satisfaction evaluation process, provides a souvenir picture service to the customer, and receives a message from the customer. In this case, the message of the customer may be a review of the hotel, may be a message boasting the hotel to the acquaintance, or may be a message promoting the hotel.

The customer terminal 10 is a terminal having a capacitive touch pad or a pressure sensitive touch pad, and is capable of mobile communication (3G, 4G LTE, 4G, etc.) or / and wireless LAN communication (WiFi, Wibro, etc.). Means. For example, it may include an iPad, Galaxy Tab, or Galaxy Note.

In addition, the customer terminal 10 may print a photo (for example, a combination of a hotel background image and a photograph of a customer) received from the corporate public relations server 20 by interworking with a wireless printer provided in a guest room. . In this case, when the customer terminal 10 is provided with an image synthesizing function, the hotel background image and the photograph of the customer may be synthesized by themselves.

Next, the corporate public relations server 20 is a cloud computing-based corporate public relations device that performs authentication of an access client terminal 10 and performs cloud computing for the client terminal 10 that is normally authenticated. Collect and analyze the opinions in real time and provide them in real time when the manager terminal 30 requests, and also integrated management and management of the pictures and messages of the customer collected from the customer terminal 10, the picture of the customer And use the message to promote the company through SNS interworking.

In this case, the corporate public relations server 20 synthesizes a photograph of a customer and a background image representing a hotel and registers an SNS (for example, Twitter, Facebook, etc.) of a corporate account, transmits it to a customer terminal 10, or a customer. Send by e-mail. Of course, you can also register on the company's website.

In addition, the corporate publicity server 20 gives a web address to directly access the composite picture through the QR code, and when the individual posts to the SNS to access the web address, it is introduced through the SNS (connected) Analyze your users so you can measure the effectiveness of your promotion. That is, the inflow rate and the path indicating the degree to which the acquaintance of the customer is connected due to the result of the promotion through the customer's SNS is measured.

The corporate public relations server 20 may provide an accurate publicity effect to a company by measuring an inflow rate indicating the degree of spread through a link of information spread through a customer's SNS.

Next, the manager terminal 30 is a terminal used by the manager of the hotel, transmits an ID and password received from the administrator to the corporate public relations server 20 to request authentication, and if the authentication is normally processed, the corporate public relations server 20 Customer satisfaction evaluation results can be provided. In this case, the manager terminal 30 may be provided with filtered data in various ways, such as by date, period, gender, and age group, at the request of the administrator.

In addition, the manager terminal 30 may be provided with a picture and a message of the customer managed by the corporate promotional server 20.

In addition, the manager terminal 30 may change the account and website address of the company recorded in the corporate publicity server 20, and various contents (wait screen image, background image, language-specific question icon, language-specific question, logo song) , Background music, etc.).

The manager terminal 30 is a mobile terminal having a capacitive touch pad or a decompression touch pad in the same manner as the customer terminal 30, and the mobile communication (3G, 4G LTE, 4G, etc.) or / and wireless LAN Means a terminal capable of communication (WiFi, Wibro, etc.). For example, it may include an iPad, Galaxy Tab, or Galaxy Note.

2 is a block diagram of an embodiment of a cloud computing-based customer terminal according to the present invention.

As shown in FIG. 2, the cloud computing-based customer terminal 10 according to the present invention includes a communication unit 11, a display unit 12, an input unit 13, a photo taking unit 14, and a printer linking unit 15. ), And the control unit 16.

Referring to each of the above components, first, the communication unit 11 is a module that provides an interface with the corporate public relations server 20. When the customer touches the execute button on the touch screen on the display unit 12, the controller 16 Under the control of the pre-stored authentication information (ID and password) to the corporate public relations server 20 to request authentication, and notifies the corporate public relations server 20 to start collecting opinions from customers.

In addition, the communication unit 11 receives the user identification key from the corporate public relations server 20 when the authentication is normally processed, and also various contents (wait screen image, background image, language-specific question icon, language-specific question, logo song, background). Music), and transmits a selection signal (customer's opinion) for each question input from the customer through the input unit 13 to the corporate public relation server 20 in real time.

In addition, the communication unit 11 not only photographs of the customers taken by the picture taking unit 14 but also customer information (name, phone number, e-mail, etc.) and messages received from the customer through the input unit 13 and the corporate promotional server ( 20), and receives a picture of itself (hereinafter, a composite picture) synthesized with the background image from the corporate publicity server 20. In this case, it is preferable that the composite picture is not stored in the customer terminal 10 and used only for printing purposes. This is a method for protecting personal information since the customer terminal 10 is a terminal used by a plurality of customers.

Next, the display unit 12 displays an execution button in the form of a softkey on the screen under the control of the control unit 16, and received from the corporate public relations server 20 through the communication unit 11 as the customer touches the execution button. Display various contents on the screen. The input unit 13 may be implemented as a touch pad.

That is, the display unit 12 displays the standby screen image on the screen, and displays a question icon for each language on the screen when a customer's touch on the standby screen image occurs. In addition, when the customer touches a specific icon, the question of the corresponding language is sequentially displayed on the screen to receive an answer (customer's opinion) for each question from the customer.

In addition, the display unit 12 displays the appearance of the customer on the screen when photographing the customer.

In addition, the display unit 12 displays a customer information input window and a message input window on the screen to receive customer information and a message.

On the other hand, when the display unit 12 is provided in the manager terminal 30, the display unit 12 displays the analysis results, customer photos and messages of the customer provided from the corporate promotional server 20 on the screen. This is done when requested by the administrator.

Next, the input unit 13 is implemented as a touch pad and receives a customer's selection signal, customer's personal information, and a message for a question displayed on the display unit 12.

Next, the photographing unit 14 takes a picture of the customer.

Next, the printer linkage unit 15 wirelessly transmits the composite picture to the printer (not shown in the figure).

Next, the control unit 14 controls each of the above components, and serves to insert the user identification key when transmitting various data to the corporate promotional server 20.

More specifically, the control unit 14 controls the display unit 12 to display a screen on which the execution button is displayed, and transmits the communication unit 11 to transmit the ID and password to the corporate publicity server 20 as the execution button is touched. To control.

In addition, the controller 14 controls the display unit 12 to display the standby screen image received from the corporate public relations server 20, and displays the display unit 12 to display a question icon for each language as the standby screen image is touched. To control.

In addition, the controller 14 controls the display unit 12 to display the question of the corresponding language as the question icon of a specific language is touched, and in real time, the corporate signal server (CPR) selects a signal input from the customer through the input unit 13 ( The communication unit 11 is controlled to transmit to 20).

In addition, the controller 14 controls the photographing unit 14 to take a picture of a customer, and controls the input unit 13 to receive customer information and a message.

In addition, the control unit 14 controls the printer interlocking unit 15 to transmit the composite picture received from the corporate promotional server 20 to the printer.

On the other hand, if the control unit 14 is provided in the manager terminal 30, the control unit 14 is a display unit to display the analysis results and customer photos and messages on the screen of the customer's opinion provided from the corporate promotional server 20 on the screen To control (12). This is done when requested by the administrator.

3 is a block diagram of an embodiment of a cloud computing-based enterprise promotional apparatus according to the present invention.

As shown in FIG. 3, the cloud computing-based enterprise promotion apparatus according to the present invention includes a storage unit 21, a communication unit 22, an authentication processing unit 23, an opinion collecting unit 24, and an image synthesizing unit 25. ), An SNS interlocking unit 26, and a control unit 27.

Looking at each of the components, first, the storage unit 21 stores a variety of content (air screen image, background image, language question icon, language question, logo song, background music, etc.). At this time, the language includes Korean, English, Chinese, Japanese, French, and the like.

In addition, the storage unit 21 may store the opinions and messages of the customer collected by the opinion collecting unit 24 under the control of the control unit 27, or may store a composite picture synthesized by the image synthesizing unit 25. In this case, the customer's opinion, the composite picture and the message may be stored in a separate storage unit (not shown in the drawing).

Next, the communication unit 22 provides an interface with the customer terminal 10 and the manager terminal 20.

That is, the communication unit 22 receives the authentication information (ID, password, etc.) from the customer terminal 10, and transmits the content stored in the storage unit 21 to the customer terminal 10 under the control of the control unit 27. And, the customer's opinion about each question is transmitted from the customer terminal 10.

In addition, the communication unit 22 receives a picture and a message from the customer terminal 10 under the control of the control unit 27, and transmits the synthesized picture synthesized by the image synthesizing unit 25 to the customer terminal 10.

On the other hand, the communication unit 22 transmits to the manager terminal 30 the customer's opinion, the corresponding analysis result, and the customer's picture and message requested from the manager terminal 30 under the control of the controller 27.

Next, the authentication processing unit 23 performs authentication based on the authentication information received from the customer terminal 10 through the communication unit 22 under the control of the control unit 27, and if the user is processed normally, the user identification key ( To 10). In this case, the client terminal 10 inserts and transmits the user identification key when transmitting data to the corporate promotion server 20.

Next, the feedback collecting unit 24 sequentially transmits the question corresponding to the language selected by the customer to the customer terminal 10 through the communication unit 22 under the control of the control unit 27, and corresponds to the corresponding opinion (answer). Collect it. At this time, it is desirable that the opinion can be selected by the customer in a multiple choice.

In addition, the opinion collecting unit 24 collects pictures and messages of the customer through the communication unit 22 under the control of the control unit 27.

Next, the image synthesizing unit 25 synthesizes the photograph of the customer collected by the opinion collecting unit 27 and the background image stored in the storage unit 21 to generate a composite picture. In this case, the background image is preferably an image capable of promoting a company.

Next, under the control of the control unit 27, the SNS linking unit 26 registers the composite picture and the corresponding message synthesized by the image synthesizing unit 25 to the SNS of the corporate account or to the corporate website.

Next, the controller 27 controls each of the above components.

That is, the controller 27 analyzes the opinions of the customers collected by the opinion collector 24 in real time and provides them in real time when the manager terminal 30 requests them.

In addition, the control unit 27 transmits the composite picture synthesized by the image synthesizing unit 25 and the corresponding message to the customer's e-mail through the communication unit 11.

4 is a flowchart illustrating an embodiment of a corporate public relations method in a cloud computing-based customer terminal according to the present invention. The following process is performed by the controller 16.

First, as the execution button on the screen displayed through the display unit 12 is touched, the communication unit 11 transmits previously stored authentication information (ID and password) to the corporate public relation server 20 (401).

Thereafter, the language-specific question icon received from the corporate public relations server 20 is displayed through the display unit 12 (402). That is, the standby screen image received from the corporate public relations server 20 is displayed through the display unit 12, and the question icon for each language is displayed through the display unit 12 as the standby screen image is touched. This is done when authentication is normally done.

Thereafter, as the question icon of the specific language is touched, the question of the corresponding language is displayed through the display unit 12 (403).

Subsequently, the selection signal (the opinion of the customer) input from the customer through the input unit 13 is transmitted to the corporate public relations server 20 in real time through the communication unit 11 (404).

Subsequently, when the customer permits, the user takes a picture of the customer through the photographing unit 14 and receives the customer information and a message through the input unit 13 (405).

Thereafter, through the communication unit 11, the photograph and the customer information and the message of the customer are transmitted to the corporate publicity server 20 (406).

In addition, in conjunction with the printer linkage unit 15 transmits the composite picture received from the corporate promotional server 20 to the printer.

5 is a flowchart illustrating a corporate public relation method in a cloud computing-based corporate public relation apparatus according to the present invention. The following process is performed by the controller 27.

First, authentication is performed based on the authentication information received from the customer terminal 10 through the authentication processing unit 23 (501).

Thereafter, as the authentication is normally processed, the language-specific question is transmitted to the customer terminal 30 through the communication unit 30 (502).

Thereafter, the feedback collecting unit 24 collects and analyzes the feedback of the customer transmitted from the customer terminal 10 in real time (503).

Subsequently, the photograph and message of the customer are received from the customer terminal 10 through the communication unit 22 (504).

Thereafter, the image synthesis unit 25 synthesizes the customer's photo and the background image to generate a composite picture and manages the message together (505).

Thereafter, through the SNS linkage unit 26 registers the composite picture to the SNS or website of the corporate account (506).

In addition, the control unit 27 transmits the composite picture to the customer terminal 10 to print.

In addition, the controller 27 may transmit the composite picture and the corresponding message to the customer's e-mail.

Meanwhile, the control unit 27 provides a corresponding analysis result, a picture of a customer, and a message according to a request from the manager terminal 30.

In addition, the control unit 27 provides an editing function for the corresponding content in response to a request from the administrator terminal 30.

Meanwhile, the method of the present invention as described above can be written in a computer program. And the code and code segments constituting the program can be easily deduced by a computer programmer in the field. In addition, the written program is stored in a computer-readable recording medium (information storage medium), and read and executed by a computer to implement the method of the present invention. The recording medium may include any type of computer readable recording medium.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. The present invention is not limited to the drawings.

11 communication unit 12 display unit
13 input unit 14 photo taking unit
15: printer linkage unit 16: control unit

Claims (10)

In the cloud computing-based customer terminal,
Communication means for transmitting authentication information, customer opinions, customer photos, customer information to the corporate promotional device, and receives a variety of content from the corporate promotional device;
Display means for displaying the content received through the communication means on a screen and displaying a customer information input window and a message input window on the screen;
Input means for receiving a customer's opinion, customer information, and a message about a question displayed through the display means;
Photographing means for taking a photograph of the customer; And
Display the content on the screen to send the inputted customer's opinion to the corporate promotional device in real time, take a picture of the customer, and display the customer information input window and message input window on the screen to receive the received customer information and message Control means for controlling to transmit the photographs with the photographs of the customer to the corporate promotional apparatus
Cloud computing based customer terminal comprising a.
The method of claim 1,
Wherein,
And receiving the user identification key from the corporate promotional device, and controlling the communication means to insert and transmit the user identification key when transmitting data to the corporate promotional device.
3. The method according to claim 1 or 2,
The communication means,
A cloud computing based customer terminal further performing a function of receiving a composite picture from the corporate promotional device.
The method of claim 3, wherein
Further comprising a printer interlock means for wirelessly interworking with the printer,
Wherein,
The cloud computing-based customer terminal, characterized in that for controlling the printer interlocking means to transmit the composite picture received from the corporate promotional device to the printer.
In the corporate publicity method in the customer terminal,
Transmitting, by the communication means, the authentication information to the corporate promotional apparatus according to a request from the customer;
Displaying, by the display means, a question icon for each language received from the corporate promotional apparatus;
Displaying, by the display means, a question of a corresponding language as a question icon of a specific language is selected;
Transmitting, by the communication means, a customer's opinion corresponding to the question to the corporate public relations device in real time;
Photographing, by the image photographing means, at the request of the customer; And
Transmitting, by the communication means, customer information and a message received from a customer to the corporate public relation device with the photographed picture;
Cloud computing-based enterprise promotion method comprising a.
In the cloud computing-based enterprise promotion device,
Communication means for receiving authentication information, a customer opinion, a customer photo, and customer information from a customer terminal, and transmitting content to the customer terminal;
Authentication means for performing authentication based on the authentication information;
Opinion collecting means for collecting customer opinions and customer photos and messages corresponding to the contents;
Image synthesizing means for synthesizing the customer photo and the background image to generate a composite photo; And
Control means for performing authentication based on the authentication information received from the customer terminal, analyzing the customer opinion corresponding to the content in real time, and generating a composite picture by synthesizing the collected customer picture and background image
Cloud computing-based enterprise promotion device comprising a.
The method according to claim 6,
SNS interworking means for registering the composite picture and the corresponding message in SNS (Social Networking Service) of the corporate account under the control of the control means
Cloud computing-based enterprise promotion device further comprising.
The method according to claim 6 or 7,
Wherein,
Cloud computing-based enterprise promotional device, characterized in that for providing a result of the analysis in response to a request from the administrator terminal.
In the company public information method in a company public relations device,
The authentication means performing authentication based on the authentication information received from the customer terminal;
Transmitting the content to the customer terminal in which the communication means is normally authenticated;
An analyzing step of analyzing, by the control means, the opinion of the customer received from the customer terminal;
Receiving, by the communication means, a photograph and a message of a customer from the customer terminal;
The image synthesizing means synthesizing the photograph of the customer and the background image to generate a composite photograph; And
Social Networking Service (SNS) interworking means for registering the composite picture in the SNS of the corporate account
Cloud computing-based enterprise promotion method comprising a.
The method of claim 9,
Wherein the analyzing step comprises:
Providing the analysis result in response to a request from an administrator terminal
Cloud computing-based enterprise promotion method further comprising.

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