KR20130083057A - Device and method for guiding course and measuring advertising expected effect, device and method for providing advertising expected effect - Google Patents

Abstract

PURPOSE: A route guide method and a device for measuring the effect of advertisement expectation, and a method and a device for providing the information of advertisement expectation effect are provided to measure the effect of advertisement expectation by using an advertisement product that is applied to a device for guiding route, such as a time signal guiding advertisement, an agreement box advertisement, a banner advertisement, a alarm advertisement, a tour mode contents, and a destination pop-up advertisement, thereby providing the information of advertisement expectation effect for an advertiser. CONSTITUTION: A route guide device (100) includes a route searching unit (120), an advertisement output setting unit (130), an advertisement output information generating unit (140), and an outputting unit (160). The route searching unit generates route searching information by searching the route from the current location to the destination by using location information and map information. The advertisement output setting unit sets whether the respective information of advertisement product is output or not by switching on or off according to the input by a user or the predetermined method. The advertisement output information generating unit generates the advertisement output information for the outputted respective information of advertisement product. The outputting unit outputs at least one of the map information, the route searching information, and the information of advertisement product. [Reference numerals] (110) Location information generating unit; (120) Route searching unit; (130) Advertisement output setting unit; (140) Advertisement output information generating unit; (150) Input unit; (160) Output unit; (170) Storage unit; (180) Communication unit

Description

Device and method for guiding course and measuring advertising expected effect, Device and Method for providing advertising expected effect}

The present invention relates to a route guidance method and apparatus for measuring advertisement expectation effect, and an advertisement expectation effect information providing method and apparatus for providing advertisement expectation effect information.

The route guidance device detects its current location based on the vehicle's location information received through GPS satellites, reads the map data of the current location from the built-in map database, and displays it along with the location of the vehicle on the screen. This is a very useful device that helps you identify the location of the road you are driving or to help you find your destination when driving in an unknown area.

Conventional route guidance device does not measure the expected advertising effect of advertisement products that have not been previously provided to advertisers using the advertisement information, such as time signal guidance, consent advertising, banner advertising, alert sound advertising, tourism mode content, destination pop-up advertising There is a problem that can not provide the advertiser expected advertising effect information.

Korean Patent Publication No. 2009-0001563

The present invention was created to overcome the above-described problems, the present invention by using a time signal guidance advertisement, consent advertisement, banner advertisement, alert sound advertisement, tourism mode content, destination pop-up advertisement that is applied to the route guidance device The present invention provides a route guidance method and apparatus for measuring advertisement expectation effect and provides advertisement expectation effect information to an advertiser, and a method and apparatus for providing advertisement effect information.

In addition, the present invention provides a route guidance method and apparatus for providing an advertiser with basic data on the degree of expected advertising effect of the applied advertisement product, and thus the advertiser's execution of the advertisement, rather than the advertisement management and billing system, and the advertisement effect information. It provides a method and apparatus.

The present invention also provides a route guidance method and apparatus for providing advertisement expected effect information to an advertiser by identifying the number of exposures, clicks, advertisement setting on / off, and guide number of each product in detail, and method and apparatus for providing advertisement effect information. To provide.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

In order to achieve the above object, a route guide according to an aspect of the present invention is provided.

Route guidance apparatus according to an embodiment of the present invention is a route search unit for generating a route search information by searching for a route from the current location to the destination by using the location information and the map information, a preset method for each advertisement product information Or an advertisement output setting unit configured to output on or off in response to a user input, and an advertisement output information generation unit generating advertisement output information for each of the outputted advertisement product information; And an output unit for outputting at least one of the map information, the route search information, and the advertisement product information.

According to another aspect of the present invention, a route guidance method is provided.

In the route guidance method according to an embodiment of the present invention, a step of outputting on or off according to a preset method for each advertisement product information or a user input is set, and each advertisement product information. The step of outputting each advertisement product information along with the route guidance according to whether on or off output is set for each, the number of impressions, clicks, advertisement setting on-off number and Measuring at least one of the number of guides to generate advertisement output information, and transmitting the generated advertisement output information to the advertisement expectation effect information providing apparatus.

According to another aspect of the present invention, there is provided an advertisement expectation effect information providing apparatus.

Advertisement expected effect information providing apparatus according to an embodiment of the present invention is the advertisement output information receiving unit for receiving the advertisement output information from the route guidance device, based on the received advertisement output information to perform a predetermined statistical analysis for each item based on the advertisement expected effect The advertisement expectation effect information generation unit for generating information and the advertisement expectation effect information providing unit for providing the generated advertisement expectation effect information to the advertiser terminal.

According to another aspect of the present invention, there is provided a method for providing advertisement expected effect information.

According to an embodiment of the present invention, a method for providing advertisement expected effect information includes receiving advertisement output information from a route guidance device, and generating advertisement expected effect information by performing statistical analysis for each item based on the received advertisement output information. And providing the generated advertisement expected effect information to the advertiser terminal.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to fully inform the owner of the scope of the invention.

According to the above-described route guidance method and apparatus of the present invention and the advertisement effect information providing method and apparatus, the present invention provides a time signal guide advertisement, consent advertisement, banner advertisement, alert sound advertisement, tourism mode, which is an advertisement product applied to the route guidance apparatus. The advertisement expectation effect may be measured using the content and the destination pop-up advertisement, and the advertisement expectation effect information may be provided to the advertiser.

In addition, the present invention may provide the advertiser with basic data on the extent to which the expected advertising effect of the applied advertisement product is not the advertisement management and billing system, and accordingly whether the advertiser executes the advertisement.

In addition, the present invention may provide the advertisement expected effect information to the advertiser by grasping in detail the number of impressions, the number of clicks, the number of advertisement settings on and off, the number of guidance of each advertisement.

1 is a view for explaining a system for providing advertisement expectation effect information according to an embodiment of the present invention.
2 is a view for explaining a route guidance device for measuring the expected advertising effect according to an embodiment of the present invention.
3 to 10 are diagrams for explaining a route guidance method for measuring the expected advertising effect according to an embodiment of the present invention.
11 is a view for explaining an advertisement expectation effect information providing apparatus for providing advertisement expectation effect information according to an embodiment of the present invention.
12 to 20 are views for explaining a method for providing advertisement expected effect information for providing advertisement expected effect information according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In addition, when a part is said to "include" a certain component, it means that it may further include other components, except to exclude other components unless specifically stated otherwise.

Hereinafter, with reference to the accompanying drawings, it will be described in detail for the practice of the present invention.

1 is a view for explaining a system for providing advertisement expected effect information according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement expectation effect information providing system includes a route guidance device 100, an advertisement expectation effect information providing device 200, and an advertiser terminal 300.

The route guide device 100 guides a route from a departure point to a destination by using map information and location information by setting a destination of the user.

The route guide device 100 outputs advertisement product information as at least one of video and audio together with route guidance. Here, the advertisement product information may be at least one information of the time signal guide advertisement, consent advertisement, banner advertisement, alert sound advertisement, tourist destination advertisement, destination advertisement.

The route guide device 100 generates and stores advertisement output information by measuring at least one of the number of exposures, clicks, advertisement setting on / off numbers, and guide number for each advertisement product information output.

The route guide device 100 transmits the generated advertisement output information to the advertisement expectation effect information providing device 200.

The route guidance apparatus 100 may store the generated advertisement output information in a memory card and transmit the generated advertisement output information to the advertisement expectation effect information providing apparatus 200 using a connector when updating the map information.

In addition, the route guidance device 100 may deliver the generated advertisement output information to the advertisement expected effect information providing device through a wired or wireless communication module.

The route guidance device 100 may be, for example, an electronic device for guiding a route from a departure point to a destination using map information and location information such as a buried or external navigation device, a smartphone, a pad, a notebook computer, and the like.

The advertisement expectation effect information providing apparatus 200 receives the advertisement output information from the route guidance device 100, generates advertisement advertisement effect information using the advertisement output information, and provides the advertisement output information to the advertiser terminal 300.

The advertisement expectation effect information providing apparatus 200 may generate advertisement expectation effect information by receiving the advertisement output information and performing statistical analysis for each preset item. Here, the preset item may be, for example, an advertisement period, an advertiser, an advertisement product, an advertisement region.

The advertisement expectation effect information providing apparatus 200 provides the advertisement expectation effect information to the advertiser terminal 300 through an account provided for each advertiser through the web.

The advertiser terminal 300 receives and outputs the advertisement expected effect information for each advertiser provided through a preset account. Here, the advertisement expectation effect information may include, for example, the number of impressions, the number of clicks, the advertisement setting on / off for at least one advertisement product among a time signal guide advertisement, an agreement advertisement, a banner advertisement, a boundary sound advertisement, a tourist advertisement, and a destination advertisement. It may include information obtained by statistically analyzing at least one of the number and the guide number.

2 is a view for explaining a route guidance device for measuring the expected advertising effect according to an embodiment of the present invention.

Referring to FIG. 2, the route guide device 100 includes a location information generation unit 110, a route search unit 120, an advertisement output setting unit 130, an advertisement output information generation unit 140, an input unit 150, The output unit 160, the storage unit 170, and the communication unit 180 are included.

The location information generation unit 110 generates location information of the route guidance device 100. The location information generator 110 may include a communication module that may use various methods such as GPS information and radio wave information of the base station.

The route search unit 120 generates route search information by searching for a route from a current location to a destination using the generated location information and map information.

The advertisement output setting unit 130 sets output on or off according to a preset method for each advertisement product information requested from an advertiser or a user input.

The advertisement output information generation unit 140 generates advertisement output information with respect to the outputted advertisement product information. Here, the advertisement output information may include at least one of the number of exposures, the number of clicks, the advertisement setting on / off number, and the guide number for each advertisement product information.

The input unit 150 receives information for setting a route search or advertisement output by a user. The input unit 150 may include, for example, various sensors such as a key button, a touch screen, voice recognition, and image recognition.

The output unit 160 outputs at least one of map information, route search information, and each advertisement product information requested from the advertiser. The output unit 160 may include at least one of a video output unit and an audio output unit, and may further include other output units.

The storage unit 170 stores at least one of map information, route search information, advertisement product information, and advertisement output information. The storage unit 170 may be configured as a removable memory such as a memory card.

The communicator 180 provides the generated advertisement output information to the advertisement expectation effect information providing apparatus 200 through at least one of wired and wireless.

3 to 10 are diagrams for explaining a route guidance method for measuring the expected advertising effect according to an embodiment of the present invention.

Referring to FIG. 3, in step S310, the route guidance apparatus 100 outputs the output on or off according to a preset method or a user input for each advertisement product information requested from the advertiser. Is set.

In step S320, the route guidance device 100 outputs the advertisement product information together with the route guidance according to whether the on or off output is set for each advertisement product information.

Here, the advertisement product information may be at least one information of the time signal guide advertisement, consent advertisement, banner advertisement, alert sound advertisement, tourist destination advertisement and destination advertisement.

The time signal guide advertisement may be an advertisement that is output together with an alarm content indicating a time. The time signal guide advertisement may include time information and company information, for example, a company's slogan or brand, for example, "Ms. Hyundai will announce 10 o'clock in value". .

5, the consent advertisement may be an advertisement displayed on the first screen displayed when the route guidance program is first executed, or an advertisement displayed on a screen for notifying the user of traffic regulations and legal responsibilities.

The banner advertisement may be an advertisement in which a banner is located at a portion output from the route guidance device 100. Referring to FIG. 6, the banner advertisement may include, for example, an advertisement about a product in an image type.

The alert sound advertisement may be an advertisement related to guide information when entering a boundary line such as a specific complex, school, or government office. For example, the alert sound advertisement may include at least one of promotion information, history information, audio information, and video information associated with the apartment complex or the university when passing through the apartment complex or the university boundary.

When the tourist destination advertisement is output on the map information, the tourist attraction advertisement may be an advertisement that outputs tourist attractions content, for example, a photo or tourist information related to the tourist attraction. Referring to FIG. 8, for example, at least one of tourism information related to tourism information, history information, and video information, which are output together with audio information output as “the most beautiful village on the ground dreamed by artists”, is described with reference to FIG. 8. It may include.

The destination advertisement may be an advertisement for a destination when a destination search is performed. Referring to FIG. 9, if a destination advertisement is searched for a place called “Heiarit Valley,” the destination advertisement may include at least one of promotion information, history information, audio information, and video information that are output together with address information related to the Heiaat Valley. have.

In operation S330, the route guide device 100 generates and stores advertisement output information by measuring at least one of the number of exposures, clicks, advertisement setting ON / OFF, and guide number for each advertisement product information output.

Here, referring to FIG. 10, the generated advertisement output information includes route guide program information, version information, time signal notification time information, notification on / off number information at corresponding time, consent advertisement content information, content information of the displayed banner, and banner. Click information, the alert sound guide manual setting information, the alert sound output information or not, the tourist guide information manual setting information, tourist information advertising output information, destination content information, destination content information check information may include at least one. Each may be generated and stored in a separate identifiable data format.

In operation S340, the route guidance device 100 transmits the generated advertisement output information to the advertisement expectation effect information providing device 200. The route guide device 100 may store the generated advertisement output information in a memory card and transmit the generated advertisement output information to the advertisement expectation effect information providing device using a connector when updating the map information, and may be directly transmitted through wired or wireless communication.

FIG. 11 is a diagram illustrating an advertisement expectation effect information providing apparatus for providing advertisement expectation effect information according to an embodiment of the present invention.

Referring to FIG. 11, the advertisement expectation effect information providing apparatus 200 includes an advertisement output information receiving unit 210, an advertisement expectation effect information generating unit 220, an advertisement expectation effect information providing unit 230, and an advertisement information storage unit 240. ).

The advertisement output information receiving unit 210 receives the advertisement output information from the route guidance device 100. As described above, the advertisement output information receiving unit 210 may receive the advertisement output information using a memory card or through wired / wireless communication.

The advertisement expectation effect information generation unit 220 generates advertisement expectation effect information by performing statistical analysis for each item based on the received advertisement output information.

Here, the advertisement expectation effect information may be information that is statistically analyzed based on at least one of preset items for each advertisement product information, for example, an advertisement period, an advertiser, an advertisement product, and an advertisement region.

In addition, the advertisement expectation effect information may be statistically analyzed for each item preset by the input of the advertiser terminal 300.

The time signal guide advertisement may be statistically analyzed through the number of customers who drive the vehicle for each hour having the time signal advertisement.

The consent advertisement may be statistically analyzed for a predetermined period of time, for example, the number of times the power of the route guidance apparatus 100 is turned on for one day.

Banner advertisements may be statistically analyzed for pop-up simple impressions or customer clicks.

In the alert sound advertisement, the number of vehicles passing through the alert sound advertisement sound expression or the alert sound advertisement speech coordinate may be statistically analyzed.

Touristic advertisements can be statistically analyzed for touristic advertisement presentation on and off number.

In the destination advertisement, at least one of a destination pop-up advertisement impression, a click count, and a click rate may be statistically analyzed.

The advertisement expectation effect information providing unit 230 provides the generated advertisement expectation effect information to the advertiser terminal 300. The advertisement expectation effect information providing unit 230 provides the generated advertisement expectation effect information through a predetermined account for each advertiser through the web.

The advertisement information storage unit 240 stores at least one of advertisement output information and advertisement expected effect information.

12 to 20 are diagrams for explaining a method for providing advertisement expected effect information providing advertisement expected effect information according to an embodiment of the present invention.

Referring to FIG. 12, in operation S1210, the advertisement expectation effect information providing apparatus 200 receives advertisement output information from the route guidance apparatus 100.

In operation S1220, the advertisement expectation effect information providing apparatus 200 generates the advertisement expectation effect information by performing statistical analysis for each item based on the received advertisement output information. Here, the advertisement expectation effect information may be statistically analyzed for each item preset by the input of the advertiser terminal 300.

In operation S1230, the advertisement expectation effect information providing apparatus 200 provides the generated advertisement expectation effect information to the advertiser terminal 300.

Referring to FIG. 13, the advertisement expectation effect information providing apparatus 200 provides a statistical analysis screen to the advertiser terminal 300. The advertisement expectation effect information providing apparatus 200 may set a period for analyzing statistical results, and may set a company (advertiser) and an advertisement product. In addition, the advertiser terminal 300 may download the statistical results for the advertisement expected effect information, it is also possible to print output.

Referring to FIG. 14, the advertisement expectation effect information providing apparatus 200 may provide a screen for providing search word statistics analysis. Here, the company search may be used when searching for a specific company among the collected search term statistics data, and the search term name criterion is based on the search term name of the search term statistics data. In addition, statistical data can be viewed according to the classification criteria.

15 to 20, the advertiser terminal 300 may output advertisement expectation effect information for each advertisement product provided by the advertisement expectation effect information providing apparatus 200.

Referring to FIG. 15, the advertisement expectation effect information for the time signal guide advertisement may count the notification from 0 o'clock to 23:00 o'clock of the notification time, and may include information on setting on or off.

Referring to FIG. 16, the advertisement expectation effect information on the consent advertisement may include the consent advertisement expression information according to the period.

Referring to FIG. 17, the advertisement expectation effect information on the banner advertisement may include at least one of click rate information, search rate information, and path search rate information. Here, the clickthrough rate (%) information is (banner (Small clicks) / 100) * 100, the search rate (%) information is (Large search / banner clicks) * 100, the path The search rate (%) information may be calculated as (number of banner path searches / number of banner searches) * 100.

Referring to FIG. 18, the alert sound advertisement may include at least one of alert tone setting ON / OFF information, guide success number information, and guide failure number information.

Referring to FIG. 19, the tourist destination advertisement may include at least one of tourist spot advertisement expression on / off number information, expression success number information, and route search number information in which a route search is performed to the displayed light mine location.

Referring to FIG. 20, the destination advertisement is a path to the success advertisement number information of the advertisement of the destination advertisement, the detailed information click count information of the advertisement area, the detailed information click rate information (detail information click count / expression number * 100), and the position of the displayed destination advertisement. At least one of the searched route search number information and the route search rate information (path search number / detail information click count * 100) may be included.

In addition, the above-mentioned path guidance method and apparatus for measuring the advertisement expectation effect, and the advertisement expectation effect information providing method and apparatus for providing the advertisement expectation effect information may be read through a computer by implementing a program of instructions for executing the same. Those skilled in the art will readily appreciate that the present invention may be included in a recording medium (for example, hard disk, CD ROM, etc.).

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: route guidance device
110: location information generation unit
120: route search unit
130: Ad output setting unit
140: advertisement output information generation unit
150:
160: Output section
170:
180:
200: advertising expected effect information providing device
210: advertisement output information receiving unit
220: advertisement expected effect information generation unit
230: advertising expected effect information provider
240: advertising information storage unit

Claims (20)

In the route guidance device,
A route search unit for searching for a route from a current location to a destination using location information and map information to generate route search information;
An advertisement output setting unit configured to output on or off according to a preset method or user input for each advertisement product information;
An advertisement output information generator for generating advertisement output information for each of the outputted advertisement product information; And
And an output unit for outputting at least one of the map information, the route search information, and the advertisement product information.
The method of claim 1,
And a storage unit for storing at least one of the map information, the advertisement product information, and the advertisement output information.
The method of claim 2,
The storage unit is a route guidance device, characterized in that the removable memory card. The method of claim 1,
And a communication unit for providing the generated advertisement output information to the advertisement expectation effect information providing device through at least one of wired and wireless.
The method of claim 1,
The advertisement output information includes at least one of the number of impressions, clicks, advertisement setting on and off, and guide number for each advertisement product information.
In the route guidance method for measuring the expected advertising effect in the route guidance device,
Setting whether output is turned on or off according to a preset method or user input for each advertisement product information;
Outputting each advertisement product information along with route guidance according to whether the on or off output is set for each advertisement product information;
Generating advertisement output information by measuring at least one of an exposure number, a click number, an advertisement setting on / off number, and a guide number for each output advertisement product information; And
The path guidance method comprising the step of delivering the generated advertisement output information to the advertisement expectation effect information providing apparatus. The method according to claim 6,
Delivering the generated advertisement output information to the advertisement expected effect information providing device
Storing the generated advertisement output information in a memory card; And
And delivering the memory card to an advertisement expectation effect providing apparatus using a connector.
The method according to claim 6,
Each advertisement product information is at least one of a time signal guide advertising, consent advertising, banner advertising, alert sound advertising, tourist destination advertising and destination advertising.
9. The method of claim 8,
The advertisement output information is path guide program information, version information, time signal notification time information, corresponding time notification on / off information, agree advertisement content information, content information of the displayed banner, click information of the banner, manual setting of the warning sound Whether the information, whether the alert sound output information, whether the tourist information guide manual setting information, whether the tourist information output information, destination content information, destination content information whether at least one of the information, each of which is generated in a separate identifiable data format Route guidance method characterized in that.
In the advertisement expected effect information providing apparatus,
Advertisement output information receiving unit for receiving the advertisement output information from the route guidance device;
An advertisement expectation effect information generating unit for generating advertisement expectation effect information by performing statistical analysis for each item based on the received advertisement output information; And
Ad expected effect information providing apparatus comprising an advertisement expected effect information providing unit for providing the generated advertising expected effect information to the advertiser terminal.
The method of claim 10,
The advertisement expectation effect information providing unit
Advertisement expected effect information providing apparatus, characterized in that to provide the generated advertisement expected effect information to the advertiser terminal through a predetermined account for each advertiser through the web (web).
The method of claim 10,
The advertisement expectation effect information is
Advertisement expected effect information providing apparatus, characterized in that the statistical analysis based on at least one of the advertising period, advertisers, advertising products and advertising area for each advertisement product information.
The method of claim 10,
The advertisement expectation effect information is
Advertisement expected effect information providing device, characterized in that generated by the statistical analysis for each item set in advance by the request of the advertiser terminal.
In the advertisement expectation effect information providing method executed in the advertisement expectation effect information providing apparatus,
Receiving advertisement output information from the route guidance device;
Generating advertisement expected effect information by performing statistical analysis for each item based on the received advertisement output information; And
Advertisement of expected advertising effect information comprising the step of providing the generated advertising expected effect information to the advertiser terminal.
15. The method of claim 14,
The advertisement expectation effect information information, if the advertisement product information is a time signal guide advertisement, the notification time from 0 o'clock to 23 o'clock, and the advertisement expected effect information providing apparatus, characterized in that it includes the number of times of setting on or off.
15. The method of claim 14,
And the advertisement expectation effect information information, if the advertisement product information agrees to the advertisement, the advertisement expectation effect information providing apparatus according to the predetermined period includes information about the number of advertisements.
15. The method of claim 14,
The advertisement expectation effect information providing apparatus, wherein the advertisement product information includes at least one of click rate information, search rate information, and path search rate information when the advertisement product information is a banner advertisement.
The method of claim 12,
And the advertisement expected effect information information includes at least one of boundary sound setting ON / OFF information, guide success number information, and guide failure number information when the advertisement product information is a boundary sound advertisement.
15. The method of claim 14,
The advertisement expectation effect information may include at least one of information on / off number of tourist attractions, information on success of presentation, information on the number of route search proceeded to the location of the exposed optical mine site when the advertisement product information is a tourist advertisement. Advertising expected effect information providing device.
15. The method of claim 14,
When the advertisement product information is a destination advertisement, the advertisement expectation effect information includes information on the success expression of the destination advertisement, detailed click count information of the advertisement area, detailed click rate information, and route search number searched by the location of the displayed destination advertisement. Advertising expected effect information providing apparatus, characterized in that at least one of the information and the path search rate information.

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