KR20130062393A - Coupon issueing method and coupon issueing system - Google Patents

Abstract

PURPOSE: A coupon issuing method and a coupon issuing system are provided to improve a service of transportation by issuing a coupon which a passenger desires in a transportation terminal. CONSTITUTION: A coupon server(1100) accepts coupon information to be issued from a terminal of an advertiser. The coupon server transmits the coupon information to a transportation terminal(200). The transportation terminal is installed in a vehicle for transportation. The transportation terminal issues a coupon according to the coupon information transmitted from the coupon server to passengers. The coupon server or the transportation terminal analyzes the coupon information and store in an internal storage unit. An advertiser(600) requests a coupon issue. A traffic corporation server system(1000) manages information for running transportations. [Reference numerals] (1020) Charge collection server; (1040) TMS server; (1100) Coupon server; (200) Transportation terminal; (2000) Carrier server; (300) Coupon issuing device; (500) Passenger portable terminal; (600) Advertiser; (AA) Internet

Description

Coupon Issueing Method and Coupon Issueing System

The present invention relates to a coupon issuing method using a transportation terminal installed in a transportation means such as a bus or a train, and more particularly, to a coupon issuing method and a coupon issuing system using a transportation terminal used for a bus or the like to perform wireless data communication.

Coupons are often used to enhance a buyer's desire to purchase a particular product or to advertise a product. Traditional coupons are paper coupons, attached to publications such as magazines, or issued / distributed to consumers in the form of stores.

In order to overcome the inconvenience of issuing / distributing traditional paper coupons and consumer possession, an electronic coupon consisting of electronic data has been proposed. The e-coupon may be conveniently issued / distributed, in particular, through mobile communication for wireless telephones, which has recently been widely spread.

However, even in the case of the e-coupons, there were inconveniences in terms of the following consumer.

Above all, e-coupons are often sent to an unspecified number of people, and most of the consumers (ie, telecommunications users) who received them felt just like a kind of spam mail. Of course, a mobile communication user may preset a field of interest in advance and receive only e-coupons belonging to the set interest, but even in this case, if a narrow field of interest is set, the e-coupon required is not received. You may not be able to, and setting it wide will result in a lot of unnecessary e-coupons. In addition, setting the area of interest in advance causes inconvenience to telecommunication users.

The present invention is to provide a method for issuing a coupon that can be selectively received by the consumer at the time of distribution of the coupon.

Another object of the present invention is to provide a coupon issuing method capable of issuing a coupon in various manners desired by an advertiser.

Coupon issuing method using a traffic terminal according to an aspect of the present invention, the step of receiving the coupon information to issue; Transmitting the coupon information to a traffic terminal; And issuing a corresponding coupon to passengers according to the coupon information received from the traffic terminal.

Here, the method may further include broadcasting to the passengers that the traffic terminal will issue a coupon according to the received coupon information.

Here, the method may further include analyzing the received coupon information.

Here, in the step of issuing coupons to the passengers, a paper coupon may be issued by a coupon issuing device included in or associated with the transportation terminal.

Here, in the step of issuing coupons to the passengers, an e-coupon may be issued in the form of a message, an e-mail or application data transmitted from the bus terminal to the passenger's portable terminal using Wi-Fi communication.

Here, the method may further include receiving an agreement for receiving the coupon to be issued from the passenger's portable terminal.

Here, in the step of receiving the consent for receiving the coupon, the identification number of the mobile terminal agreeing to the receipt of the coupon is collected, and in the coupon issuing step, the mobile terminal of the collected identification number is e-type in SMS or MMS format. Coupon can be issued.

Here, in the step of receiving the consent for receiving the coupon, the identification number of the mobile terminal agreeing to the receipt of the coupon is collected, and in the issuing of the coupon, the bus terminal transmits from the bus terminal to the agreed portable terminal using Wi-Fi communication. E-coupons in the form of messages, mails or application data can be issued.

Coupon issuing system according to another aspect of the present invention, the coupon server for receiving the coupon information to be issued from the terminal of the advertiser, and transmits to the following transport terminal; And a traffic terminal installed in a vehicle serving as a transportation means and issuing coupons to passengers according to the coupon information received from the coupon server.

Here, the traffic terminal may broadcast to the passengers that the coupon according to the received coupon information will be issued before issuing the coupon.

Here, the coupon server or the traffic terminal may analyze the coupon information and store it in an internal storage means.

Here, the traffic terminal may include a coupon issuing means for issuing a paper coupon according to the coupon information.

Here, the traffic terminal may include an e-coupon issuing means for issuing an e-coupon in the form of a message, mail or application data to the passenger's portable terminal using Wi-Fi communication.

Herein, the traffic terminal receives an agreement for receipt of the coupon to be issued from the portable terminal of the passenger, collects the identification number of the portable terminal agreeing to the coupon receipt, and collects the collected identification numbers in the coupon server or the outside. Can be sent to the coupon issuing server.

Here, the mobile terminal may further include a coupon issuing server for issuing an e-coupon in the form of SMS, MMS, mail or application data to the mobile terminal of the collected identification number.

When the coupon issuing method or the coupon issuing system of the present invention according to the above configuration is used, a passenger can receive a coupon of his or her desire by using a transportation terminal installed in a vehicle, a vehicle, a station or the like.

Alternatively, the coupon issuing method or the coupon issuing system of the present invention, there is an advantage that the advertiser can conveniently issue the coupon desired by the advertiser by means of transportation.

Alternatively, the coupon issuing method or the coupon issuing system of the present invention has the advantage that the operator of the means of transportation can be economically assisted by issuing the coupon, thereby improving the service of the means of transportation.

1 is a block diagram showing an embodiment of a coupon issuing system that can be performed coupon issuing method according to the spirit of the present invention.
Figure 2 is a block diagram showing another embodiment of a coupon issuing system represented in more detail than Figure 1 in which a coupon issuing method according to the spirit of the present invention can be performed.
3 is a flowchart illustrating a coupon issuing method according to an embodiment of the present invention performed in the coupon issuing system shown in FIG. 1.
4 is a flowchart illustrating a coupon issuing method according to another exemplary embodiment of the present invention performed in the coupon issuing system shown in FIG. 1.
5 is a flowchart illustrating a coupon issuing method according to another exemplary embodiment of the present invention, wherein the coupon server shown in FIG. 1 is performed in an issuing system divided into a coupon management server and a coupon issuing server.
6 is a block diagram illustrating an embodiment of a coupon issuing system represented in more detail than FIG.
7 is a block diagram showing a traffic terminal installed in a bus which is a kind of vehicle according to an embodiment of the present invention.
8 is a perspective view showing the external structure of the traffic terminal according to another embodiment of the present invention.
9 is a plan view showing an embodiment of a paper coupon issued according to the coupon issuing service according to the spirit of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

1 illustrates an embodiment of a coupon issuing system in which a coupon issuing method according to the spirit of the present invention can be performed.

The illustrated coupon issuing system is a component installed in a means of transportation such as a bus, a traffic terminal 200 for performing a coupon announcement broadcast, a coupon issuing device 300 for printing / outputting a paper coupon in accordance with the spirit of the present invention, And a portable terminal 500 which is carried by a passenger of the means of transportation and receives an e-coupon according to the spirit of the present invention.

In some embodiments, the coupon issuing device 300 may be an internal component of the traffic terminal 200.

The illustrated coupon issuing system issues a paper coupon using the coupon issuing apparatus 300 and issues an e-coupon to the passenger portable terminal 500. According to the implementation, only one of the paper coupon or the e-coupon may be issued, and when only the e-coupon is issued, the coupon issuing device 300 may be omitted.

The illustrated coupon issuing system is a component located on a communication network side such as the Internet and / or a wireless communication network, and is installed in a transport company that manages transportation means such as a bus and manages information for operating the transportation means. ), An advertiser-side device 600 for requesting issuance of a coupon, and a communication company system 2000 that provides a wireless data communication channel between the traffic terminal 200 and the transportation server system 1000.

The operator server system 1000 may be installed in a garage of a company that manages a plurality of vehicles, such as a bus company or a taxi company, and may store information about vehicles that are managed in an internal storage unit or a DB.

Transport companies, such as bus companies, generally have transporter server systems for management of their vehicles and areas. For example, a transport management system (TMS) server 1040 for managing driving conditions of vehicles under its control, and a fare collection server 1020 for collecting data collected for fare from an RF smart card type transportation card can do. Since the TMS server 1040 and the charge collection server 1020 are known several times, detailed descriptions thereof will be omitted.

The coupon server 1100, the TMS server 1040, and the fee collection server 1020 may be implemented as independent hardware, or two or more may be implemented as software modules installed on the same hardware.

The transporter server system 1000 of the present invention may include a table or a database in which the identification number of the vehicle terminal and the identification number of the vehicle in which the vehicle terminal is installed are identified in order to determine a one-to-one correspondence between the vehicle and the vehicle terminal.

On the other hand, the advertiser terminal 600 may be connected to the transportation server server 1000 shown in the figure. For example, the advertiser terminal 600 may be a PC connected to the Internet or a smartphone connected to the wireless Internet. To this end, the transportation company server system 1000 or the coupon server 1100 may include a coupon advertisement reception module that performs a kind of web server function of providing a web page for advertisement reception to the advertiser terminal 100 connected thereto. . For example, when the advertiser terminal 600 is connected, the coupon advertisement receiving module may provide the advertiser terminal 600 with a web page for receiving each item constituting the coupon contents. The advertisement receiving module may store the received coupon contents in an internal coupon information DB or the like.

In addition, although not shown, the terminal of the operator of the transporter server system 1000 may be connected to the transporter server system 1000 illustrated in FIG.

The traffic terminal 200 is installed in a moving vehicle such as a bus or a taxi, and thus a valid communication channel may be changed according to the movement of the installed vehicle. In the case of a cellular wireless communication network which covers a relatively wide range, since handoff is supported, it is a most effective communication channel for a vehicle terminal, but the cost is large. The internet using Wi-Fi wireless LAN is inexpensive, but it is difficult to guarantee a reliable communication quality for a moving vehicle due to the narrow communication range. In recent years, WiBro Internet wireless communication has been implemented as a wireless communication means more suitable for mobile objects. Accordingly, the communication module of the transport server server 1000 that forms a data communication channel with the traffic terminal 200 may selectively perform one or more of WiBro wireless communication, Wi-Fi wireless LAN communication, and cellular communication of a mobile communication network. It is advantageous to have a hybrid modem device. According to the implementation, the traffic terminal 200 may be a fixed terminal installed at a stop or a station.

2 illustrates another embodiment of a coupon issuing system in which a coupon issuing method according to the spirit of the present invention can be performed. The coupon issuing system shown in FIG. 2 is to look at the coupon server 1100, the traffic terminal 200, and the passenger's portable terminal 500, which are areas of interest in the present invention, in the system structure of FIG.

The illustrated coupon server 1100 includes a data communication unit 1120 for establishing a wireless data communication channel with the traffic terminal 220; A storage unit 1170 for storing coupon information requested by an advertiser; And it may include a control unit 1140 for performing a coupon issuing method according to the spirit of the present invention.

According to the configuration of FIG. 1, the wireless data communication channel from the data communication unit 1120 to the server communication unit 220 is an internet communication channel via the internet network between the data communication unit 1120 and the communication company server 2000. And a mobile communication channel via a base station between the communication company server 2000 and the server communication unit 220.

When the data communication unit 1120 follows the structure shown in FIG. 1, the data communication unit 1120 may be implemented as a network communication module (for example, a LAN card) for performing data communication with a communication company server through the Internet. In this case, an address (or identification number) of the traffic terminal 200 may be designated as a destination (or origin) of the data packet transmitted and received by the network communication module.

The storage unit 1170 may be implemented as a database for safely managing a large amount of data, and may convert and store coupon information received from the advertiser-side device 600 of FIG. 1 into a predetermined format. For example, each coupon information stored in the storage unit 1170 may include coupon contents (text and / or video / sound information), information on time and / or place to be issued. Each coupon information may additionally include additional information such as advertiser information, an issuance counter describing the number of issuance of the coupon, and coupon issuance service cost information (such as fee and payment).

The controller 1140 may include a processor of the coupon server 1100 and software driven by the processor.

The illustrated traffic terminal 200 includes a server communication unit 220 for establishing a wireless data communication channel with the coupon server 1100; A short-range communication unit 220 for establishing a wireless data communication channel with a portable terminal 500 of a passenger in a vehicle equipped with a traffic terminal; A storage unit 270 for storing coupon information received from the coupon server 1100 through the wireless data communication channel; And it may include a control unit 240 for performing a coupon issuing method according to the spirit of the present invention.

When the server communication unit 220 follows the structure shown in FIG. 1, a wireless communication module for performing data communication with a communication company server through mobile communication (for example, cellular communication, 3G communication, WiBro wireless Internet communication, and Wi-Fi communication) (Eg, a wireless LAN card, a cellular communication module, a wireless internet communication module). In this case, an address (or identification number) of the coupon server 1100 may be designated as a destination (or a source) of the data packet transmitted and received by the wireless communication module.

The short range communication unit 290 may be implemented as a short range communication module supported by a general mobile portable terminal. For example, it may be implemented as a Wi-Fi WLAN module, a Zigbee communication module, a Bluetooth communication module, or the like.

The storage unit 270 may be implemented as a memory device (eg, EEPROM, HDD) installed in the traffic terminal 200. The storing of the coupon information in the storage unit 270 is to store the coupon information from when the coupon information is received and when the issuing condition is satisfied, when the issue time and / or issuing place are determined in the coupon. It is for. Alternatively, when the number of issuance of the coupon is determined or when calculating the service cost according to the number of issuance of the coupon, the number of issuance of the coupon is checked and stored.

The controller 240 may include a processor of the traffic terminal 200 and software driven by the processor.

In the case of following the structure of FIG. 1, since the wireless data communication between the coupon server 1100 and the traffic terminal 200 is performed through an internet communication channel and a mobile communication module that are used in common, the data is transmitted to ensure authenticity of the transmitted data. Security means may be provided. To this end, the data communication unit 1120 may include an encryption module for encrypting the coupon information to be transmitted, and the server communication unit 220 may include a decryption module for decrypting the encrypted coupon information.

The coupon receiving application 550 may be an application (also referred to as an app) that runs on a smartphone. The coupon receiving application 550 may output an interface screen for receiving an e-coupon issued according to the coupon issuing method according to the spirit of the present invention on the display of the passenger portable terminal. For example, the coupon guide information received from the traffic terminal 220 may be output to inform passengers carrying the mobile terminal of the coupon. For example, as a means for responding to receipt of a coupon, an e-coupon issuance accept / reject button (which can be operated by a touch screen or a terminal button) can be output to the display.

3 illustrates a coupon issuing method according to an embodiment of the present invention performed in the coupon issuing system shown in FIG. 1.

Coupon issuing method using the traffic terminal 200, the step of receiving the coupon information to be issued (S220); Transmitting the coupon information to a traffic terminal (200) (S260); And issuing a corresponding coupon to passengers according to the coupon information received from the traffic terminal 200 (S390).

Here, before the coupon issuing step (S390), by performing a step (S320) of broadcasting to the passengers to issue the coupon according to the received coupon information in the traffic terminal 200, the passengers to be the consumer of the coupon Receiving a coupon can be determined immediately before distribution of the coupon.

For example, in the broadcasting step (S320), by briefly introducing the information about the coupon to be distributed immediately, the passenger can be familiar with the contents of the coupon to be distributed in the future, if it is determined that the coupon is necessary, the coupon to be distributed immediately You can pick it up. On the other hand, if it is determined that the coupon is not necessary for the self, it may refuse to receive the coupon distributed.

According to the implementation, prior to the step of receiving the coupon information (S220), the advertiser-side device (which may be a terminal, a server or a PC) requesting the issuance of the coupon further requests a coupon issuance to the coupon server (S210). It may include. The coupon issuing request step (S210) may include a subscription process for the advertiser, a login and verification process, an input / transmission process of coupon information constituting the contents of the coupon to be issued, a payment process for the coupon issuance service, and the like. Since these processes can be easily inferred from general e-commerce, detailed description is omitted.

In some embodiments, after receiving the coupon information (S220), analyzing the coupon information received by the coupon server 1100 (S250) and / or the coupon information received by the traffic terminal 200. The method may further include analyzing. In order to analyze the coupon information, storing the coupon information received by the coupon server 1100 (S240) and / or storing the coupon information received by the traffic terminal 200 (S280) further. It may include.

Here, the analyzing of the coupon information received by the traffic terminal 200 may be performed as a step (S310) of periodically checking whether the coupon issuance conditions for the received or stored coupon information is satisfied. For example, the time at which the coupon is issued may be determined or the location at which the coupon is issued may be determined based on the coupon issuance condition.

The time may be known by a timer module built in the traffic terminal 200, and the location may be known from a location information detection module (eg, a GPS module) built in the traffic terminal 200.

Here, the step of issuing the coupon to the passengers (S390), the step of transmitting the print information containing the print content of the coupon to be issued from the transportation terminal 200 to the coupon issuing device (300) (S340); Step S370 of the passenger pressing the issue button for the coupon; And outputting a paper coupon according to the printing information in the coupon issuing device (S390). That is, in the step of issuing coupons to the passengers, the coupon issuing device 300 included in or associated with the transportation terminal 200 issues a paper coupon.

4 illustrates a coupon issuing method according to another embodiment of the present invention performed in the coupon issuing system shown in FIG. 1.

Coupon issuing method using the traffic terminal 200, the step of receiving the coupon information to be issued (S420); Transmitting the coupon information to a traffic terminal (200) (S460); And issuing a corresponding coupon to passengers according to the coupon information received from the traffic terminal 200 (S580).

Here, before the coupon issuing step S580, the traffic terminal 200 may perform a step S520 of broadcasting the passengers to issue the coupon according to the received coupon information.

According to the implementation, before the step of receiving the coupon information (S420), the advertiser-side device (which may be a terminal, a server or a PC) 600 that requests coupon issuance requests the coupon issuance to the coupon server 1100. Step S410 may be further included. The coupon issuing request step (S410) may include a subscription process for the advertiser, a login and verification process, an input / transmission process of coupon information constituting the content of the coupon to be issued, a payment process for the coupon issuance service, and the like.

According to an implementation, after receiving the coupon information (S420), analyzing the coupon information received by the coupon server 1100 (S450) and / or the coupon information received by the traffic terminal 200. The method may further include analyzing. In order to analyze the coupon information, storing coupon information received by the coupon server 1100 (S440) and / or storing coupon information received by the traffic terminal 200 (S480). It may include.

Here, the analyzing of the coupon information received by the traffic terminal 200 may be performed as a step (S510) of periodically checking whether the coupon issuance conditions for the received or stored coupon information is satisfied.

Here, in the step of issuing the coupon to the passengers, the coupon in the form of a message, mail or application data (that is, in the form of e-coupon) transmitted from the traffic terminal to the passenger's portable terminal using Wi-Fi communication Issue. Here, the application data may be, for example, data of a predetermined format used in a coupon receiving application of an “app” type installed in a smart phone.

However, issuing e-coupons collectively to all the passengers in the means of transportation can be inconvenient for unwanted passengers as a kind of spam. In order to overcome this problem, it may further include a step (S520 ~ S560) of receiving a consent for receipt of the coupon to be issued from the passenger's portable terminal (500).

To this end, in step S520, the contents of the coupon to be issued to the passengers in the form of a guide broadcast, the coupon receiving application 550 of Figure 2 means for responding to the receipt of the coupon (for example, accept / reject button issuance) ) May be provided.

In a more user-friendly implementation, in addition to the step S520, the coupon receiving application of the portable terminal 500, the step of notifying that the coupon is issued may be further included before the step S560. In this case, upon receiving the notification, the coupon receiving application 550 of the portable terminal 500 may execute a means for inquiring the user of the coupon of the coupon and receiving a response. For example, the user may be notified of the notification by a vibration or an alarm, and a button for operating the acceptance / rejection of the coupon to be issued may be displayed on the touch screen of the portable terminal 500.

FIG. 5 illustrates a coupon issuing method according to another embodiment of the present invention in which the coupon server illustrated in FIG. 1 is performed in an issuing system divided into a coupon management server 1500 and a coupon issuing server 1600.

Coupon issuing method using a traffic terminal, the step of receiving coupon information to be issued (S620); Transmitting the coupon information to a traffic terminal (S660); And issuing a corresponding coupon to passengers according to the coupon information received from the traffic terminal (S780).

Here, before the coupon distribution step, the step of broadcasting (S720) to the passengers that the traffic terminal will issue a coupon according to the received coupon information.

According to the implementation, prior to the step of receiving the coupon information (S620), the advertiser-side device (which may be a terminal, a server or a PC) requesting the issuance of the coupon further requests the coupon issuance to the coupon server (S610). It may include. The coupon issuing request step (S610), an interactive step including a sign-up process for the advertiser, a login and verification process, an input / transmission process of coupon information constituting the content of the coupon to be issued, a payment process for the coupon issuance service, and the like It may be made of.

According to an implementation, after receiving the coupon information (S620), analyzing the coupon information received by the coupon management server 1500 (S650); And storing the coupon information received by the coupon management server (S640). The coupon management server 1500 may extract the coupon guide information from the received coupon information in step S650, or may generate coupon guide information using the received coupon information.

The traffic terminal 200 receiving the coupon guide information is stored in an internal storage unit (S680) and periodically checks whether a broadcast condition (substantially the same as a coupon issuance condition) for the stored coupon guide information is met. In operation S710, when the condition is satisfied, the guide broadcast is performed in operation S720.

The issue of the coupon of the embodiment of FIG. 5 to the passengers, unlike the case of the embodiment of FIGS. 3 and 4, is performed in the coupon issuing server 1600 separately from the coupon management server 1500. In order to clearly express such a difference in operation, it is named as the coupon management server 1500, unlike the embodiment of Figs. To this end, in the step of transmitting the coupon information to the traffic terminal (S660), it is not necessary to transmit all information (particularly, issuing content) for the coupon, guide information and coupon issuance conditions for guiding the issued coupon Sending information about is enough. In addition, at the same time before or after step S660, the coupon management server 1500 transmits the coupon information to the coupon issuing server 1600 (S670).

The division of the coupon management server 1500 and the coupon issuing server 1600 of this embodiment is advantageous to satisfy various business conditions. For example, when it is difficult to install an e-coupon issue in a company managing a vehicle for transportation (for example, a transportation company) due to legal or technical limitations, the coupon management server 1500 may be installed in the transportation company, and the coupon issuing server ( 1600 may be applied by installing in a separate e-commerce company.

In an exemplary embodiment of the present invention, in order to overcome a problem that may cause inconvenience to passengers who do not want to issue a coupon, the method may further include receiving consent for receiving the coupon to be issued from the passenger's portable terminal.

To this end, it is necessary to first understand the contents of the coupon to the passenger, in addition to the guide broadcast step (S720) or to notify the contents of the coupon to be issued to the passengers in the form of a guide broadcast instead of the guide broadcast step (S720) By transmitting the coupon guide information from the traffic terminal 200 to the portable terminal 500 of the passenger (S730).

If the passenger familiar with the contents of the coupon wants to receive the coupon issuance through the above-described process, the passenger may request the coupon transmission to an application installed in the mobile terminal 500 (S760). To this end, the application 550 may be provided with a means for responding to the receipt of the coupon (for example, accept / reject button).

Upon receipt of the notification, the coupon receiving application 550 of the mobile terminal 500 may execute a means for inquiring the user of the coupon of the coupon and receiving a response. For example, the user may be notified of the notification by a vibration or an alarm, and a button for operating the acceptance / rejection of the coupon to be issued may be displayed on the touch screen of the portable terminal 500.

The coupon issuing step (S780) is a mobile terminal 500 agreeing to the coupon receiving from the coupon issuing server 1600 using a cellular communication network, e-coupon or mail in SMS or MMS format, application data format This can be done by issuing an e-coupon.

On the other hand, the transportation terminal 200 of another implementation, in the step of receiving the consent for receipt of the coupon, collects the identification number of the mobile terminal 500 agreeing to the receipt of the coupon, to the coupon issuing server 1600 Can transmit In this case, it may be transmitted via the coupon management server 1500. In this implementation, the coupon issuing step, the coupon issuing server 1600 to the mobile terminal 500 agreeing to the receipt of the coupon, SMS or MMS format e-coupon or mail, application data format e-coupon It may be performed by issuing a.

On the other hand, the coupon issuing server 1600 of the other implementation, the mobile terminal 500 agreeing to the receipt of the coupon via the coupon management server 1500 and the traffic terminal 200 of the e-coupons of the various formats. Can be sent to. That is, the mobile terminal 500 may be issued the e-coupon using a short range wireless communication means in a vehicle such as Wi-Fi communication.

The coupon guide information may be a voice file or a video file, and in the case of a voice file, may be broadcast through a speaker of a vehicle terminal or an in-vehicle speaker, and in the case of a video file, may be broadcast on a display device of a vehicle terminal or in a vehicle. The display device may be broadcast through an installed display device (eg, an LCD) and / or a display device installed outside the vehicle. The display device installed outside the vehicle may be, for example, a sign-type electrical display (eg, an LCD, an LED signboard, or a digital picture frame) installed under a car window on a side of a bus, or a simple type electrical display on a roof of a taxi. Can be.

FIG. 6 may perform the coupon issuing method of FIG. 5, and shows an embodiment of the coupon issuing system represented in more detail than FIG. 1.

In the illustrated coupon issuing system, the coupon server is divided into a coupon management server 1104 and a coupon issuing server 7000, the coupon management server 1104 is installed in the transport server server 1000 of FIG. Issuing server 7000 may be installed in the e-commerce company for coupon issuance, it is possible to strengthen the security for coupon issuance.

The illustrated coupon management server 1104 includes a data communication unit 1124 for establishing a wireless data communication channel with the traffic terminal 204; A storage unit 1174 for storing coupon information requested by an advertiser; And a controller 1144 for performing coupon content guide according to the coupon issuing method according to the spirit of the present invention.

According to the configuration of FIG. 1, the wireless data communication channel from the data communication unit 1124 to the server communication unit 224 is an internet communication channel via the internet network between the data communication unit 1124 and the communication company server 2000. And a mobile communication channel via a base station between the communication company server 2000 and the server communication unit 224.

When the data communication unit 1124 follows the structure shown in FIG. 1, the data communication unit 1124 may be implemented as a network communication module (for example, a LAN card) for performing data communication with a communication company server through the Internet. In this case, an address (or identification number) of the traffic terminal 204 may be designated as a destination (or origin) of the data packet transmitted and received by the network communication module.

The storage unit 1174 may be implemented as a database for safely managing a large amount of data, and may convert and store coupon information received from the advertiser-side device 600 of FIG. 1 into a predetermined format. For example, each coupon information stored in the storage unit 1174 may include coupon contents (text and / or video / sound information), information on time and / or place to be issued. Each coupon information may additionally include additional information such as advertiser information, an issuance counter describing the number of issuance of the coupon, and coupon issuance service cost information (such as fee and payment).

The controller 1144 may include a processor of the coupon management server 1104 and software driven by the processor. The controller 1144 may extract coupon advertisement information from the coupon information, or generate coupon advertisement information with reference to the coupon information.

The illustrated coupon issuing server 7000 includes a data communication unit 7120 for establishing a wireless data communication channel with the portable terminal 504; A storage unit 7170 for storing coupon information necessary for issuance; And a controller 7140 for issuing a coupon according to the coupon issuing method according to the spirit of the present invention.

According to an implementation, the wireless data communication channel from the data communication unit 7120 to the mobile terminal 504 may be a mobile communication channel via the communication company server 2000 and the base station of FIG. 1, or the traffic terminal 204. Internet communication channel and a mobile communication channel via).

The storage unit 7170 may be implemented as a database for safely managing a large amount of data, and via the coupon management server 1104, the coupon information received from the advertiser-side device 600 of FIG. 1 in a predetermined format. Can be converted and stored. For example, in the storage unit 7170, coupon contents (text and / or video / sound information), time and / or place information to be issued, advertiser information, an issuance counter for describing the number of coupons issued, and a coupon issuance service. Cost information (such as fees and payments) can be stored.

The controller 7140 may include a processor of the coupon issuing server 7000 and software driven by the processor.

The illustrated traffic terminal 204 includes a server communication unit 224 for establishing a wireless data communication channel with the coupon management server 1104; A short range communication unit 294 for establishing a wireless data communication channel with a portable terminal 504 of a passenger in a means of transportation in which a traffic terminal is installed; A storage unit 274 for storing coupon guidance information received from the coupon management server 1104 through the wireless data communication channel; And a controller 244 that performs a coupon guide broadcast according to the spirit of the present invention.

When the server communication unit 224 follows the structure shown in FIG. 1, a wireless communication module for performing data communication with a communication company server through mobile communication (eg, cellular communication, 3G communication, WiBro wireless Internet communication, Wi-Fi communication) (Eg, a wireless LAN card, a cellular communication module, a wireless internet communication module). In this case, an address (or identification number) of the coupon management server 1104 may be designated as a destination (or origin) of the data packet transmitted and received by the wireless communication module.

The short range communication unit 294 may be implemented as a short range communication module supported by a general mobile portable terminal. For example, it may be implemented as a Wi-Fi WLAN module, a Zigbee communication module, a Bluetooth communication module, or the like.

The storage unit 274 may be implemented as a memory device (eg, EEPROM, HDD) installed in the traffic terminal 204. Storing the coupon guide information in the storage unit 274, when the issue time and / or the place of issue is determined in the coupon, the coupon conditions are satisfied from the time when the coupon guide information is received to perform the coupon guide broadcast It is to keep the coupon information until you do.

The controller 244 may include a processor of the traffic terminal 204 and software driven by the processor.

The coupon receiving application 554 may be an application (also referred to as an app) that runs on a smartphone. The coupon receiving application 554, the interface screen for receiving the e-coupon issued by the coupon issuing server 7000 according to the coupon issuing method according to the spirit of the present invention on the display of the passenger portable terminal 504 You can print Alternatively, the coupon receiving application 554 may output the coupon guide information received from the traffic terminal 204 to inform the passenger of the portable terminal of the coupon contents. In this case, as a means for responding to the receipt of the coupon, an e-coupon issuance accept / reject button (which can be operated by a touch screen or a terminal button) can be output on the display, and when the accept button is operated, the traffic terminal 204 The identification number of the mobile terminal accepted in) may be transmitted to the coupon issuing server 7000, and the coupon issuing server 7000 may transmit the e-coupon to the mobile terminal according to the identification number.

7 illustrates a traffic terminal 202 installed in a bus, which is a kind of vehicle according to an embodiment of the present invention. The illustrated traffic terminal includes a position determination unit 212 for determining a current position of an installed bus for a coupon issuing function according to the present invention; A wireless data communication unit 222 receiving data from an external server through a wireless communication channel; A coupon information storage unit 242 for storing coupon information transmitted from the external server, wherein the coupon information includes coupon contents to be issued, region information to issue coupons, and advertisement information; And a coupon output unit 262 for issuing a paper coupon with the content of the coupon when the current location determined by the location determiner 212 belongs to area information to issue the coupon.

In addition, the illustrated vehicle terminal 202 is a kind of guide broadcast service of a vehicle, and for a bus stop guide broadcast function, a guide broadcast storage unit for storing guide broadcast data transmitted from the external server and to be broadcast in a bus vehicle ( 245); And a guide broadcast output unit 252 for outputting a corresponding guide broadcast according to the current position determined by the position determiner 212.

In addition, the illustrated vehicle terminal 202 may further include a disembarkation operation input unit 292 that receives an intention to disembark a passenger in the vehicle. In this case, when the coupon output unit 262 receives the getting off intention, the coupon storage unit 242 may search for coupon information to be issued in the next stop area, and output a coupon according to the retrieved coupon information. .

In addition, the illustrated vehicle terminal 202 outputs a paper coupon at the coupon output unit, but none of the passengers take it, and if the current position of the bus leaves the valid region of the coupon, the output paper Coupon recovery unit 272 for collecting the coupon may be further provided.

The position determination unit 212 is a configuration for identifying the current position of the traffic terminal 202 itself for determining the current position of the bus, in the figure to a GPS module that receives the GPS signal to obtain the current position information Implemented.

In another implementation, the location determining unit may include a module for determining a current location from a base station of a cellular wireless communication, a wireless AP, a beacon signal generator, and / or an acceleration module that knows a location.

The configuration using the beacon signal will be described in more detail by receiving a beacon signal broadcast from each signal source, calculating the distance between the vehicle terminal and the signal source from the strength or reception time of the received beacon signal, The calculated distance values between the plurality of signal sources may be applied to triangulation to obtain a current position.

The acceleration module can be used in the following manner. By integrating the acceleration values detected by the acceleration module, it becomes a speed value, and by integrating the speed values, a moving position value can be obtained. By using the GPS signal or the beacon signal, the location of the bus is determined at a specific point in time, or when the bus leaves the garage, the location of the garage is determined by using the acceleration value detected by the acceleration module. The current position of the bus can be estimated by reflecting the movement position value to the identified position.

When the vehicle is a bus, the external server may be a bus management server installed in a bus company, and may perform data communication with the vehicle terminal 200 through a wireless AP installed in a garage.

The wireless data communication unit 222 may include at least one of means for establishing a wireless data communication channel with the external server. For example, the wireless communication module 222 may include a cellular mobile communication module (eg, a CDMA modem) or a wireless LAN module (eg, a Wi-Fi modem, a WiBro modem), and / or a short range communication module (eg, a Bluetooth module, RF communication module).

The coupon information storage unit 242 may be implemented as a nonvolatile memory (eg, EEPROM, NAND flash memory, or magnetic disk) for storing data for a long time, but may also be implemented as a volatile memory such as RAM. According to an implementation, the coupon information storage unit 242 and the announcement broadcast storage unit 245 may be formed of areas separated by addresses in the same storage device hardware.

The coupon information stored in the coupon information storage unit 242 may have a table form having, for example, a plurality of coupon information items as a data row. Here, the columns of the table may include a text and / or image (ie, output content) field to be output and an area (ie, coupon output area) information field to which the corresponding output is to be output. For example, the coupon output area information may be coordinate values of two vertices facing diagonally of the rectangular area, or may be a center point coordinate value and a radius distance of the circular area.

The coupon output unit 262 may be a paper coupon output unit which prints the coupon contents on paper as text or an image and outputs the coupon.

The coupon output unit 262 has a plurality of coupons stored in the coupon information storage unit 242 in which the current location coordinates are stored as current location information of the bus received by the location determining unit 212 during the operation of the bus. Monitor whether the items are included in each coupon output area. If the current position of the bus belongs to the coupon output area of the specific coupon item during the monitoring operation, the coupon output unit 262 prints the coupon content corresponding to the specific coupon item on a paper, and prints the printed paper coupon on the vehicle. Discharge to the outside of the terminal.

The guide broadcast storage unit 245 stores guide broadcast information transmitted from the external server through the wireless data communication unit 222. When the vehicle is a bus, the guide broadcast information may include stop guide information. have. In addition, the announcement broadcast storage unit 245 may store coupon information (or coupon guidance information) according to the spirit of the present invention.

The stop guide information may have a table form having, for example, a plurality of stop guide broadcast items in a data row. Here, as columns of the table, a comment field of an announcement broadcast for a corresponding stop; And an area (ie, a broadcast area) information field in which the announcement broadcast announcement is to be broadcast. For example, the broadcast area information may be coordinate values of two vertices facing diagonally of a rectangular area, or may be a center point coordinate value and a radius distance of a circular area.

The announcement broadcast output unit 252 may include a plurality of current location coordinate values stored in the announcement broadcast storage unit 242 as current location information of the bus received by the location determination unit 212 during operation of the bus. It monitors whether it is included in each broadcasting area of stop guidance broadcasting items. When the current location of the bus belongs to a broadcast area of a specific stop guide broadcast item during the monitoring operation, the guide broadcast output unit 252 uses audiovisual means (eg, a speaker) for a guide broadcast corresponding to the stop guide broadcast item. , Display).

In order to realize the idea of the present invention, the announcement broadcast output unit 252, the current location coordinate value as the current location information of the bus received by the location determination unit 212 during the operation of the bus, the announcement broadcast It is monitored whether it is included in each coupon issuance guide broadcast area displayed in the plurality of coupon information (or coupon guide information) stored in the storage unit 242. The announcement broadcast output unit 252, during the monitoring operation, when the current location of the bus belongs to a region set to guide issuance of a specific coupon, the announcement announcement announcement for the corresponding coupon is an audiovisual means (eg, speaker, display). To print.

The disembarkation operation input unit 292 may operate an operation signal of a disembarkation bell provided on a bus, and / or a card approval signal of a disembarkation terminal for a traffic card installed on a bus, and / or an operation of a coupon issuing button separately installed according to the spirit of the present invention. Can receive a signal.

According to the implementation, the coupon output unit 272 may issue the coupon only when there is an input of the disembarkation operation input unit 292 even when the current position of the bus is a position to issue a specific coupon when the coupon is output. have.

According to the implementation, the coupon output unit 272 may determine the number of coupons to be issued according to the current position according to the number of operations of the coupon issuing button.

The coupon recovery unit 272 is to prevent the difficulty of obtaining a passenger for a newly issued coupon when a plurality of issued paper coupons are located in the transportation terminal 202 without taking them. to be. Due to the characteristics of the present invention, the paper coupon issued by the coupon output unit 262 may be useful for passengers getting off at a specific stop, and may be useless for passengers who get past the specific stop. In view of this, the coupon recovery unit 272 separates the issued coupon if the issued paper coupon is not separated and the bus leaves a predetermined valid area corresponding to the issued coupon. : Paper cutting) and the separated coupon can be recovered. For example, the means for separating the coupon may be a cutting means for the roll paper, and the means for recovering the separated coupon may be a recovery container installed at a point where the separated coupon is dropped by gravity.

The valid region for each coupon may be the coupon output region or a separate valid region may be allocated. In the latter case, the coupon information item may include a valid region together with the coupon contents and the coupon output region.

8 illustrates an external structure of a traffic terminal according to another embodiment of the present invention. As an internal component of the traffic terminal of FIG. 8, the components of FIG. 7 may be provided.

The illustrated traffic terminal includes a display 3210 for outputting visual information to a passenger, a tag recognition unit 3290 for recognizing an RF card such as a traffic card, a keypad 3230 for receiving a passenger's operation, and a coupon issuance. Issuance button (3240) for receiving the operation of the passenger, and coupon discharge port (3280) for issuing a coupon according to the spirit of the present invention.

When the illustrated transportation terminal is installed on a bus, the process of obtaining a coupon by a passenger on the bus will be described.

The display 3210 may output an advertisement or a posting screen input for the predetermined region when the bus is located in or passes the predetermined region. In this case, the display 3210 may display the contents of the coupon that the vehicle terminal 3200 may output in the predetermined region.

The vehicle terminal may indicate that one of the passengers intends to get off (for example, the tag recognition unit 3290 may recognize the RF card for recognizing the getting off tag) for a specific stop where the bus is to arrive in advance. Press the get off button in the bus), press the issue button 3240, or display the intention to get off and press the issue button to output the coupon for the specific stop. The print content of the coupon is preferably useful at the location of the particular stop. For example, it may be a discount coupon that can be used in a store (eg, a beauty salon, a restaurant) near the specific stop.

The paper coupon output by the traffic terminal 3200 according to the spirit of the present invention may protrude to the outside of the terminal through the coupon discharge port 3280, one of the passengers to pull the portion of the paper coupon protruding to the outside As a result, the paper coupon may be separated and acquired to the passenger.

As illustrated, the keypad 3230 includes a numeric pad, and the traffic terminal 3200 may perform a road guidance service to a passenger using the numeric pad and the display 3210. In this case, the traffic terminal 3200 may further include a road guide unit (not shown) that performs a road guide service. Alternatively, the traffic terminal 3200 may use the keypad 3230 and the display 3210 to actively support a passenger searching for desired coupons.

9 illustrates an embodiment of a paper coupon issued according to a coupon issuing service according to the spirit of the present invention.

The illustrated paper coupon may consist of a route / path printing portion 12 and a coupon content printing portion 14 for a store selling the coupon product.

For example, the text and / or image of the requested coupon contents are printed on the coupon contents printing portion 14, and from the point at which the coupon is issued, to the place where the coupon is to be reached from the office (e.g., store) according to the coupon contents. A route may be printed on the directions / path printing portion 12. In this case, the output content field of the table constituting the coupon information may further include not only the content to be printed on the above-mentioned coupon but also the position coordinates of the advertisement shop serving as the advertiser of the coupon. In addition, similar to the operation of the navigation device, the traffic terminal may calculate the optimal walking path from the stop position where the bus arrives to the position of the advertisement store and print the coupon on the coupon.

10 is a screen of a mobile terminal display showing a coupon receiving application installed in a passenger's portable terminal according to an embodiment of the present invention.

As shown in the drawing, the coupon receiving application outputs a list of coupons that can be issued in a traffic terminal installed in a vehicle on which a passenger is currently riding in a predetermined coupon list area RL. According to the implementation, the coupon receiving application may output the contracted advertisement image in the advertisement area RA in which the advertisement image requested by the advertiser contracted separately or together with the coupon is output. According to the implementation, the coupon receiving application may output an internet connection area RI having a URL input window and a moving button b3 through which a passenger can input a desired URL.

The illustrated coupon list is composed of items of coupons that can be issued (rc1, rc2, rc3), each coupon item is a coupon type icon indicating the name of the coupon to issue, whether or not e-coupon and / or paper coupon ( One or more of I1, I2), an icon i3 indicating the number of times the coupon is issued, a detailed button b1 for viewing the detailed information of the coupon, and a button b2 for receiving the coupon may be provided.

In the figure, I1 is an icon indicating that it can be issued in the form of an e-coupon, and I2 is an icon indicating that it can be issued by a paper coupon. The icon (i3) indicating the limit of the number of issuance of the coupon shown in the drawing indicates the total number of issuance of the coupon allowed in the corresponding traffic terminal, and the number of molecules issuing the number of issuance of the coupon issued by the traffic terminal to date. Indicates. On the other hand, in the case of the second coupon item (rc2), it can be issued only as a paper coupon, when the passenger touches the coupon receiving button (b2) shown, the generation of the touch is transmitted to the traffic terminal, the traffic terminal May instruct the issuance of the paper coupon to the coupon issuing device (300 of FIG. 1) installed in the vehicle. In another simpler implementation, the paper coupon may be issued (printed) only by the passenger directly operating the coupon issuing device, and the coupon receiving button b2 may be left in an inactive state.

In another implementation, the screen shown in FIG. 10 is a connection that is directly loaded into the web browser of the portable terminal immediately after the connection when the passenger's portable terminal performs a Wi-Fi connection with respect to a transportation terminal installed in the vehicle in which the passenger is currently riding. It may be a page. In this case, according to a predetermined contract, when the passenger's own portable terminal is surfed on the web by Wi-Fi connection with the traffic terminal, the first page after the connection may be set as shown in the drawing.

It should be noted that the above embodiment is for the purpose of illustration and not for the purpose of limitation. In addition, those skilled in the art will understand that various embodiments are possible within the scope of the technical idea of the present invention.

200: traffic terminal 500: mobile terminal
600: advertiser side device 1100: coupon server

Claims (15)

As a method of issuing a coupon using a traffic terminal,
Receiving coupon information to be issued;
Transmitting the coupon information to a traffic terminal; And
Issuing a corresponding coupon to passengers according to the coupon information received from the traffic terminal;
Coupon issuance method comprising a
The method of claim 1,
Broadcasting to passengers that the transportation terminal will issue a coupon according to the received coupon information
Coupon issuance method comprising more
The method of claim 1,
Analyzing the coupon information received
Coupon issuance method comprising more
The method of claim 1,
Issuing a coupon to the passengers,
Coupon issuing method, characterized in that for issuing a paper coupon in the coupon issuing device included in or linked to the traffic terminal
The method of claim 1,
Issuing a coupon to the passengers,
Coupon issuing method, characterized in that to issue an e-coupon in the form of a message, mail or application data transmitted from the bus terminal to the portable terminal of the passenger using Wi-Fi communication
The method of claim 1,
Coupon issuing method further comprising the step of receiving a consent for receiving the coupon to issue from the passenger's portable terminal
The method according to claim 6,
In the step of receiving consent for receipt of the coupon, the identification number of the mobile terminal agreeing to the receipt of the coupon is collected,
In the coupon issuing step, coupon issuing method for issuing an e-coupon of the SMS or MMS format to the mobile terminal of the collected identification number.
The method according to claim 6,
In the step of receiving consent for receipt of the coupon, the identification number of the mobile terminal agreeing to the receipt of the coupon is collected,
In the coupon issuing step, a coupon issuing method comprising issuing an e-coupon in the form of a message, an e-mail or an application data transmitted from the bus terminal to the agreed portable terminal using Wi-Fi communication.
A coupon server that receives coupon information to be issued from an advertiser's terminal and transmits the coupon information to the following transportation terminal; And
A traffic terminal installed in a vehicle serving as a means of transportation, and issuing coupons to passengers according to the coupon information received from the coupon server.
Coupon issuance system comprising a.
The method of claim 9,
The transportation terminal is a coupon issuance system, characterized in that to broadcast to the passengers before issuing the coupon, the coupon according to the received coupon information.
The method of claim 9,
The coupon server or the traffic terminal analyzes the coupon information and stores in the internal storage means coupon issuance system.
The method of claim 9,
The traffic terminal,
Coupon issuing system comprising a coupon issuing means for issuing a paper coupon in accordance with the coupon information.
The method of claim 9,
The traffic terminal,
And an e-coupon issuing means for issuing an e-coupon in the form of a message, mail or application data to the passenger's portable terminal using Wi-Fi communication.
The method of claim 9,
The traffic terminal,
Receiving an agreement on receipt of the coupon to be issued from a passenger's portable terminal, collecting an identification number of the portable terminal agreeing to the coupon receipt, and transmitting the collected identification numbers to the coupon server or an external coupon issuing server. Coupon issuing system characterized in.
15. The method of claim 14,
And a coupon issuing server for issuing an e-coupon in the form of SMS, MMS, mail or application data to the mobile terminal of the collected identification number.

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