KR20130040393A - Method and system for displaying online banner advertisement - Google Patents

Abstract

PURPOSE: An online banner advertisement display method and a system thereof are provided to intuitively recognize banner contents without unnecessary space consumption by displaying the banner contents on a content list display position. CONSTITUTION: An online banner advertisement display method controls a list of contents usable in a site to display the list on a first area which is a part of site connection screen(S10). The system controls a list of banner contents including contents related to the usable contents to display the list on a second area except for the first area(S20). The system controls banner contents corresponding to list information selected from list information about the banner contents by an input unit of user terminal to display the banner contents on the first area(S30). [Reference numerals] (AA) Start; (BB) End; (S10) Displaying a list of usable contents in a first area which is a part of a connection screen for use of a content providing service; (S20) Displaying a list of banner contents related to the usable contents in a second area which is a part of the connection screen except for the first area; (S30) Displaying a banner content corresponding to list information selected by an input unit of a user terminal among the banner contents included in the banner content list;

Description

METHOD AND SYSTEM FOR DISPLAYING ONLINE BANNER ADVERTISEMENT}

The present invention relates to a technology for displaying banner content that is displayed on a portion of a screen of a user terminal and includes information about a specific content or site. Specifically, the present invention relates to checking a banner advertisement for content together with available content. It's about technology that makes it possible.

Recently, the number of users who want to acquire information or use contents through the development of online technology and online network is increasing rapidly. Accordingly, companies that provide network services are trying to ensure that users can view advertising content online to attract users to use their content.

The advertisement content basically includes at least one of a video and audio content. Recently, the most commonly identified advertisement content is content of an image or a video. Such image or video advertising content is displayed on Internet websites to attract users.

In particular, banner content has recently been in the spotlight as advertising content. The banner content refers to graphic content that promotes a part of a website access screen on an Internet website by requesting a name of a specific content or content that may be of interest to users in the specific content. It has the same meaning as a banner advertisement offline, and it has the name Banner.

These banner contents are in the spotlight as a very effective online advertisement technique for increasing the number of user accesses to a web site where the contents are available so that users can actually use the contents. However, display of excessively crowded banner content on a website not only prevents the user from accurately identifying the banner content, but also may be offensive to the user, thereby increasing the need for a new method of displaying banner content. . In addition, it has been pointed out that in using the content, it is not possible to simultaneously check the banner content when using the content, and thus it is not possible to obtain accurate information on the available content through the banner content.

Accordingly, the present invention proposes a new banner advertisement method for displaying a banner advertisement with the content when the user accesses a site that can use the content, and enables the user to specifically recognize the banner content. The purpose is to maximize advertising effectiveness.

In order to achieve the above object, the online banner advertisement display method according to an embodiment of the present invention, the first area that is part of the connection screen to the site for use of the content providing service, the list of contents available on the site Controlling to display; Controlling to display a list of banner contents including contents related to the available contents in a second region which is a part of the access screen except for the first region; And displaying, in the first area, banner content corresponding to list information selected by an input means of a user terminal, from among list information on at least one banner content included in the banner content list. It is characterized by.

The controlling of displaying the banner content may include: detecting a movement in the access screen of an input unit of the user terminal; And when the position of the input means is located in an area where the banner content list is displayed, controlling the banner content corresponding to the list information displayed in the area where the input means is located in the first area. desirable.

The displaying of the banner content may include controlling the display of the banner content to be displayed on the first area, when the location of the input means is outside the area where the banner content list is displayed. It is desirable to control the list to be displayed again.

The displaying of the banner content may include controlling the display of the banner content on a portion of the first area; And a list of at least one content belonging to a content group, including any one of the available contents related to the banner content according to a predetermined criterion, in a portion of the first region except for the region where the banner content is displayed. Controlling to display; preferably.

In the controlling of displaying the banner content, it is preferable to control to change at least one of shape, size, and color information of list information selected by an input means of a user terminal.

At least one portion of the first region and the second region may be adjacent to each other.

The online banner advertisement display system according to an embodiment of the present invention is a content list that controls to display a list of contents available on the site in a first area which is a part of a connection screen to a site for using a content providing service. Display control unit; A banner content manager configured to manage list information of banner content including content related to the available content and banner content information corresponding to the list information; And displaying a list of the banner content on a second area which is a part of the access screen except for the first area, and displaying, on the first area, list information about at least one banner content included in the banner content list. And a banner content display control unit which controls to display the banner content corresponding to the list information selected by the input unit of the user terminal.

The banner content display control unit controls the banner content to be displayed on a portion of the first area, and any of the available contents related to the banner content in a part of the first area except the area where the banner content is displayed. It is preferable to control to display a list of at least one content belonging to a content group including one content according to a predetermined criterion.

The banner content display control unit may control to change at least one of the shape, size, and color information of the list information selected by the input means of the user terminal.

At least one portion of the first region and the second region may be adjacent to each other.

The online banner advertisement display system according to another embodiment of the present invention is a content list that controls to display a list of contents available on the site in a first area which is a part of a connection screen to a site for using a content providing service. Display control unit; A banner content manager configured to manage list information of banner content including content related to the available content and banner content information corresponding to the list information; An input means detector for detecting a position of an input means of a user terminal in the access screen; And displaying a list of the banner contents on a second region which is a part of the access screen except for the first region, and among the list information about at least one banner contents included in the banner contents list, the input means sensing unit. Banner content display control unit for controlling to display the banner content corresponding to the list information displayed in the area where the input means is detected by the display, the first area;

The banner content display control unit transmits a signal to the content list display control unit to display the list of available contents again in the first area when the position of the input means is outside the area where the banner content list is displayed. It is desirable to.

According to the present invention, the banner content related to the content is displayed where the list of contents available to the user is displayed, so that the banner content can be intuitively recognized by the users without consuming unnecessary screen space. . Through this, there is an effect that can maximize the advertising effect of the banner content for users.

1 is a flowchart of a method for displaying an online banner advertisement according to an embodiment of the present invention.
2 illustrates a manner in which banner content is displayed according to an embodiment of the present invention.
3 illustrates a flow when banner content is selected according to an implementation of an embodiment of the invention.
4 illustrates another manner in which banner content is displayed according to an implementation of an embodiment of the invention.
5 is a block diagram of an online banner advertisement display system according to each embodiment of the present invention.
6 illustrates a structure in which banner content is supplied according to an embodiment of the present invention.
7 to 11 illustrate examples of a connection screen displayed on a user terminal by an embodiment of the present invention.

Hereinafter, a method and system for displaying online banner advertisements according to embodiments of the present invention will be described with reference to the accompanying drawings.

The following embodiments are detailed description to help understand the present invention, and it should be understood that the present invention is not intended to limit the scope of the present invention. Therefore, equivalent inventions that perform the same functions as the present invention will also fall within the scope of the present invention.

In addition, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In addition, in describing the component of this invention, terms, such as 1st, 2nd, A, B, (a), (b), can be used. These terms are intended to distinguish the constituent elements from other constituent elements, and the terms do not limit the nature, order or order of the constituent elements. When a component is described as being "connected", "coupled", or "connected" to another component, the component may be directly connected to or connected to the other component, It should be understood that an element may be "connected," "coupled," or "connected."

In the embodiments of the present invention, " communication ", " communication network ", and " network " The three terms refer to wired and wireless local area and wide area data transmission and reception networks capable of transmitting and receiving a file between a user terminal, a terminal of another user, and a download server.

In the following description, a network service provider refers to a company that uses a network to provide users with all services that enable users to access a company's server and search, use, download, and upload content from the server.

Network service providers include, for example, sound source providers and music playback service providers, Internet portal search service providers, mail service providers, game service providers, video search service providers, and the like. In addition, since the provider of the social community service also performs the information exchange service using the network, it may be included in the network service provider.

The network service provider may use the content. The banner content provided in the present invention basically relates to a content providing service using site where users can access and use a specific content, and the site may be a site operated by a network service provider.

The content available to users in the present invention means content for all services provided by a network service provider. For example, in the site where the sound source can be downloaded and used, the content may mean the sound source file itself, or the content may include usage right content, plan content, and the like, which may use the sound source file on the site.

On the other hand, in the game portal site that can use the game service, game content, game plan content, game use rights content, etc. may be included in the content available to users in the present invention.

In the present invention, the banner content refers to graphic content that promotes specific content, including a banner advertisement image generally used online. Banner content may include still image content or video content.

The banner content may include various images, text information, etc. that may catch the user's attention in order to promote the content of the specific content or to promote the event provided by the service provider in using the specific content. .

For example, in the game portal site regarding the banner content in relation to the above content, the banner content may include an image for promoting a discount or an event on the game content performed by a service provider for a specific game. In addition, the banner content may also include an image including a name and a character of the game to promote the specific game itself.

For example, a banner content may include image or text information that promotes a discount event for a usage right content.

In the present invention, the list of contents or the list of banner contents means information in which at least one content or banner content information is listed so that users can simply identify the name or contents of the content or banner contents through the user terminal. .

Accordingly, the user can confirm the name of the content through the list of contents, and in the case of the banner contents, the contents of the banner contents can be guessed by checking the text information or the image information summarizing the contents of the banner contents.

1 is a flowchart of a method for displaying an online banner advertisement according to an embodiment of the present invention.

Referring to FIG. 1, in the method for displaying an online banner advertisement according to an embodiment of the present invention, a list of contents available on a site is displayed on a portion of a first screen of a connection screen to a site for using a content providing service. The controlling step S10 is displayed.

The list of available contents displayed in step S10 means that the text or image information displayed is listed so that users can easily check the available contents as mentioned above.

For example, in the case of a game portal site, it may be a list of contents in which text information or image information in which titles of at least one game content available for download or streaming by users are listed. In the case of a sound source providing site, a list of names of usage rights for users to use the sound source, or a list of text information briefly summarizing the contents of the plan may be included in the list of available contents.

The list lists list information corresponding to each content. The list information means each of text information or image information about the above-mentioned content. Users may select list information, and when a selection input through the user terminal is detected, a content providing site or content corresponding to the list information may be displayed on the user terminal.

When the list of contents available by the step S10 is displayed, each list may be displayed grouped according to the title or contents of the contents. For example, the content may be grouped and sorted in alphabetical order, or the content may be grouped and displayed according to the type of the content, for example, the game genre.

In operation S20, a control is performed to display a list of banner contents including contents related to the available contents in the second region which is a part of the access screen except for the first region.

In step S20, the same information as described in step S10 is displayed in the second area. The list displayed in the second area is a list of banner contents including contents related to the contents available to the user.

The fact that the banner content includes content related to the available content means that the content included in the above-mentioned banner content relates to the content displayed in the first area. That is, the banner content may include promotion contents about an event or any content of one of the contents included in the list of contents displayed in the first area.

Therefore, in the list of banner contents, text information, image information, or the like, which may induce interest of users by summarizing the promotional content, may be displayed as list information. Users may check the list of banner contents and select the list information of interest to check the banner contents.

In the present invention, the first region and the second region mentioned in the steps S10 and S20 may exist adjacent to each other. That is, the second area is located adjacent to at least one portion of the first area so that the user can easily identify the first area and the second area within the access screen of the terminal at a time.

For example, if the first area exists as a rectangular area in the center portion of the connection screen, the second area may be a shooting area existing in contact with the first area above the first area. Or adjacent to the side or bottom of the first region.

After the step S20, the user may check the list of the displayed banner content and then select any one of at least one list information included in the banner content list. At this time, the server performs the step of controlling so that the banner content corresponding to the list information selected by the input means of the user terminal among the list information on the at least one banner content included in the banner content list is displayed in the first area (S30). do.

In the present invention, the input means of the user terminal means all the input means that the user can select for any part of the connection screen. The input means of the user terminal may include all input means such as a mouse, a pen mouse, a user's touch input through a touch screen module, a keyboard, and the like.

The users may check the list of banner contents displayed in the second area through the input means and select any one of the list information. Selecting list information in the present invention includes, for example, the act of placing and clicking the mouse cursor on the list information.

When the user selects any one of the list information included in the banner list, the banner content corresponding to the list information is displayed in the first area.

That is, although the list information of the content available to the user is originally displayed in the first area, when the user selects the list information of the banner content, the banner content is overlaid in the space where the list information of the content is displayed.

In this way, since the user can check the banner content through the display area of the content list that the original users enjoy, the advertisement effect of the banner content can be maximized. In addition, since the banner content is displayed only at the time of user selection, and the area where the banner content is displayed is already an area where the content list is displayed, the access screen can be simplified and the consumption of the unnecessary screen area can be reduced.

2 illustrates a manner in which banner content is displayed according to an embodiment of the present invention. In the following description, the description of the parts overlapping with those of FIG. 1 will be omitted.

Referring to FIG. 2, the flow after the step S20 of FIG. 1 is completed is described. That is, when the list of banner contents including the contents related to the content is displayed in step S20, and the user terminal displays the access screen, the users input the input means to select a banner content or a menu on another access screen. Will move on.

At this time, the server detects a movement in the access screen of the input means of the user terminal (S31).

Thereafter, it is determined whether the position of the input means is located in the area where the banner content list is displayed (S32).

Steps S31 and S32 will be repeated until it is determined that the position of the input means is located in the area where the list of banner contents is displayed. The region in which the list of banner contents is displayed will be part of the second region as mentioned above.

If it is determined in step S32 that the position of the input means is located in the area where the list of banner contents is displayed, the banner content corresponding to the list information included in the banner content included in the van content list displayed in the area where the input means is located; After searching for S, controlling to display it immediately in the first area (S33) is performed.

That is, in the description of FIG. 1, when there is a user's selection input (for example, a click) on the list information, the banner content corresponding to the list information is displayed. However, in the embodiment of FIG. 2, the input means is a list. As soon as the information is located, the banner content is displayed.

After step S33, permanently displaying the displayed banner content may cause inconvenience to users, and thus, step S34 is performed to determine whether the position of the input means is out of the list of banner content.

If the position of the input means is changed to other list information, the banner content corresponding to the list information corresponding to the position of the input means changed in step S33 will be displayed.

However, if it is determined in step S34 that the position of the input means deviates from the display area of the entire list of banner contents, the display is terminated to display the banner contents and control to display the list of contents available in the first region again. Step S35 is performed.

In this way, the user can check the banner contents only by moving the input means, and re-confirm the list of contents by moving the input means again, so that the user can use the site more conveniently.

3 illustrates a flow when banner content is selected according to an implementation of an embodiment of the invention. In the following description, portions overlapping with the description of FIGS. 1 and 2 will be omitted.

Referring to FIG. 3, steps S20 and S30 in FIGS. 1 and 2 are performed. That is, the list of banner contents is displayed in the second area, and the banner content included in the list information selected by the input means of the user terminal is displayed in the first area.

In this case, the server may help the user by emphasizing what list information is selected by the user.

To this end, the server may perform step S40 of changing at least one of shape, size, and color information of the list information so that the list information selected by the user is distinguished from other list information included in the list of banner contents. .

For example, when character information is included in the selected list information, effects such as underlining the character information, bold text of the character information, or changing the color of the character information may be applied.

If the selected list information is image information, the effect of changing the shape of the image information, the effect of increasing the size, or the effect of changing the color may be applied.

4 illustrates another manner in which banner content is displayed according to an implementation of an embodiment of the invention. In the following description, portions overlapping with the description of FIGS. 1 to 3 will be omitted.

Referring to FIG. 4, first, a list of banner contents is displayed in a second area in step S20.

Subsequently, when a selection input of the user terminal is received, the server displays the banner content corresponding to the list information selected by the input means of the user terminal among the list information included in the list of the banner content on a part of the first area (S36). ).

That is, if the embodiment of FIGS. 1 to 3 is an embodiment in which the entirety of the first area is overlaid and displayed when the banner content is displayed in the first area, in the embodiment of FIG. This is an embodiment of controlling the display to be overlaid only on a portion thereof.

When the banner content is displayed in a part of the first area by the step S36, in step S37, a content list of a content group to which one of the available content associated with the banner content belongs is displayed.

As mentioned above, in the present invention, the contents are grouped and sorted according to the name or type and then listed. If the content is grouped according to the type, the banner content is displayed in a part of the first area instead of the entire first area, and in other areas, the content list of the group to which the content related to the banner content belongs is further enhanced. It can be.

For example, if a game is listed according to the genre in a game portal, and banner content for promoting an event for a sports game is selected, a part of the first area may display banner content for promoting an event. In the remaining area of the first area, a list of contents belonging to the sports game may be displayed.

5 is a block diagram of an online banner advertisement display system according to each embodiment of the present invention. In the following description, portions overlapping with the description of FIGS. 1 to 4 will be omitted.

Referring to FIG. 5, the online banner advertisement display system 10 according to an embodiment of the present invention includes a content list display control unit 11, a banner content management unit 12, and a banner content display control unit 14. In another embodiment of the present invention, in addition to the above means, an input means detector 13 may be further included.

The content list display control unit 11 receives a list of contents available to users from the content using server 20 and displays the list on the user terminal 30. That is, it means a configuration for performing the step S10 in FIGS.

The banner content management unit 12 receives and manages banner content about available content from the content using server 20 or other external server, and generates a list of banner content to be displayed on the user terminal 30. Do this. It performs a function of managing the list information for each banner content to be included in the list of banner contents and the information of the banner contents corresponding to the list information.

The banner content display control unit 14 performs a function of displaying the list of banner contents in the above-mentioned second area, and at the same time, the banner content corresponding to the list information selected by the input means of the user terminal 30 is generated. This function controls the display to be overlaid on 1 area.

The banner content display control unit 14 may display the banner content list in the second area among the steps illustrated in FIGS. 1, 3, and 4, and display the banner content corresponding to the banner content list as a whole or in the first area. It means a configuration that performs the step of controlling to display on a portion.

At the same time, a function of controlling to display a list of contents of a content group to which content related to the banner content belongs in the first area except the area where the banner content is displayed, which is performed in step S37 mentioned in the description of FIG. 4. have.

Also, a function of changing at least one of a shape, a size, and a color of the list information of the selected banner content may be performed.

The input means detecting unit 13, which may be additionally included in another embodiment of the present invention, is a configuration for implementing the embodiment of FIG.

That is, the input means detecting unit 13 detects that the user's input means moves on the access screen, and performs the function of allowing the banner content display control unit 14 to perform steps S31 to S35 in FIG. 2. .

6 illustrates a structure in which banner content is supplied according to an embodiment of the present invention.

Referring to FIG. 6, all contents 21, C1 to C4 available to users may be stored in the content using server. The list information of the contents will be displayed in the first area 31 on the access screen, and the user can use the contents by checking and selecting the contents through the user terminal 30.

Meanwhile, for at least one of each content 21 (C2, C4), an advertisement for the event or the content itself may be performed by the setting of the service provider, and the advertisement is performed through the banner content 22. Each banner content 22 is listed and displayed in the second area. When the user selects list information, the banner content 22 is displayed with the banner content overlaid on the first area. The user may check this through the user terminal 30.

When the user clicks on the banner content, the screen of the user terminal 30 displays a site for checking the content of the banner content in detail or participating in an event included in the banner content. As the method of displaying the site, various methods may be used, such as moving on one screen or displaying on a pop-up screen.

7 to 11 illustrate examples of access screens displayed on a user terminal by an embodiment of the present invention. In the following description, portions that overlap with the description of FIGS. 1 to 6 will be omitted.

Referring to FIG. 7, a display unit 32 of a user terminal exists, and users access a service providing site for using content in order to use the content, and the access screen 100 of the site is displayed.

The site access screen 100 includes a first region 110 and a second region 120. As described above, the first area 110 refers to an area where a list of contents available to the user is displayed, and a list of banner contents is displayed on at least a portion of the second area.

As can be seen in FIG. 7, the second region 120 may be any region adjacent to the first region 110. If the portion is adjacent to the first region 110, the second region 120 may be any position as shown in FIG.

FIG. 8 illustrates schematic contents displayed in the first area and the second area according to the implementation of each embodiment of the present invention.

Through the access screen 100 displayed on the display unit 32 of the user terminal, the user may check the first area 110 in which the list of contents C1 to CN is displayed, and the second area 120 may be confirmed. have.

In the second area, the list 122 of the banners 1 to 3 may be displayed together with the selection menu 121 of “view content list”. The user can manipulate the input means to select any one of the list information of the lists 122 of the banners 1 to 3 so that the banner contents can be overlaid on the first area 110, and select "view content list". By selecting the menu 121, the content list may be displayed on the first area 110 again.

9, an example of a screen on which an embodiment of the present invention is implemented can be seen.

Through the display unit 32 of the user terminal, the user can check the access screen 100 of the game portal site.

In this case, a list of game contents for each genre is displayed in the first area 110. The second area 120 includes a selection menu 121 that is displayed as “view all xx games” so that a list of contents can be viewed.

In addition, the second area 120 includes a selection menu 124 for grouping or sorting the content list. The user may select one of the menus in alphabetical order or genre to change the form in which the list of contents is displayed in the first area 110.

A portion 123 of the banner content is displayed on a part of the second area 120. In the list 123 of the banner content, text content or other image information such as “YY Online Secondary Update!” In FIG. 9 may be displayed as list information so that users can roughly check the content of the banner content. .

Referring to FIG. 10, an example of displaying banner content on the first area 110 may be confirmed.

While the user checks the access screen 100 via the display unit 32 of the user terminal, the selection menu 121 of “view all xx games” and the content list “ In addition to the selection menu 124, which can be sorted alphabetically or by genre, if a selection menu called “YY Online Secondary Update”, which is a list of banner contents, is selected, the menu image in which the list information of the selected banner contents is changed in color. (123-1) is displayed.

The banner content is displayed in the first area 111 in which any list information of the list of banner content is selected. As can be seen in FIG. 10, the banner content displays detailed banner content.

FIG. 11 illustrates an example in which banner content is displayed in an embodiment different from that of FIG. 10.

Referring to FIG. 11, in the same manner as in FIG. 10, while the user checks the access screen 100 through the display unit 32 of the user terminal, the user may view a list of contents in the second area 120. Selection menu 121, a selection menu 124 that allows the content list to be sorted by "in alphabetical order" or "by genre", a selection menu called "YY Online Secondary Update", which is a list of banner contents, is selected. The menu image 123-1 in which the color of the list information of the selected banner content is changed is displayed.

In FIG. 11, at least one content displayed in the first area exists. In other words, the first area is the area 112 where the banner content is displayed again, and “BB Online, CC Quest, and DD Hunter” included in the “RPG” game genre, which is a group to which “YY Online”, which corresponds to the banner content, belongs. , YY online ”game area is divided into an area 113 where a list of game contents is displayed.

That is, banner content is displayed on a part of the first area, and a list of content of a group to which content corresponding to the banner content belongs is displayed on the remaining part.

The online banner advertisement display method according to the above-described embodiment of the present invention may be executed by an application basically installed in the terminal (which may include a program included in a platform or an operating system, which is basically installed in the terminal). In addition, the application may be executed by an application (ie, a program) directly installed on a terminal through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the online banner advertisement display method according to the embodiment of the present invention described above is implemented as an application (that is, a program) that is basically installed in a terminal or directly installed by a user, and is applied to a computer-readable recording medium such as a terminal. Can be recorded.

Such a program may be recorded on a recording medium that can be read by a computer and executed by a computer so that the above-described functions can be executed.

As described above, in order to execute the online banner advertisement display method according to each embodiment of the present invention, the above-described program is code coded in a computer language such as C, C ++, JAVA, or machine language that can be read by a computer processor (CPU). It may include (Code).

The code may include a function code related to a function or the like that defines the functions described above and may include an execution procedure related control code necessary for the processor of the computer to execute the functions described above according to a predetermined procedure.

In addition, such code may further include memory reference related code as to what additional information or media needed to cause the processor of the computer to execute the aforementioned functions should be referenced at any location (address) of the internal or external memory of the computer .

In addition, when a processor of a computer needs to communicate with any other computer or server, etc., to perform the above-described functions, the code may be stored in a computer's communication module (e.g., a wired and / ) May be used to further include communication related codes such as how to communicate with any other computer or server in the remote, and what information or media should be transmitted or received during communication.

The functional program for implementing the present invention and the related code and code segment may be implemented by programmers of the technical field of the present invention in consideration of the system environment of the computer that reads the recording medium and executes the program, Or may be easily modified or modified by the user.

Examples of recording media that can be read by a computer recording a program as described above include, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical media storage device, and the like.

Also, the computer-readable recording medium on which the above-described program is recorded may be distributed to a computer system connected via a network so that computer-readable codes can be stored and executed in a distributed manner. In this case, any of at least one of the plurality of distributed computers may execute some of the functions presented above and transmit the result of the execution to at least one of the other distributed computers, and transmit the result The receiving computer may also perform some of the functions described above and provide the results to other distributed computers as well.

In particular, a computer-readable recording medium recording an application, which is a program for executing an online banner advertisement display method according to each embodiment of the present invention, may be an application store server, an application, or a web server associated with a corresponding service. It may be a storage medium (eg, a hard disk, etc.) included in an application provider server such as a hard disk or the application providing server itself.

The computer which can read the recording medium which recorded the application which is the program for executing the online banner advertisement display method which concerns on each embodiment of this invention is not only general PCs, such as a desktop or a notebook, but also a smart phone, a tablet PC, a PDA. (Personal Digital Assistants) and mobile terminals, such as mobile communication terminals may be included, as well as it should be interpreted as all computing devices (Computing).

In addition, a computer capable of reading a recording medium recording an application that is a program for executing an online banner advertisement display method according to an embodiment of the present invention is a mobile device such as a smart phone, a tablet PC, a personal digital assistant (PDA) and a mobile communication terminal. In the case of a terminal, the application may be downloaded from the application providing server to a general PC and installed on the mobile terminal through a synchronization program.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. That is, within the scope of the present invention, all of the components may be selectively coupled to at least one. In addition, although all of the components may be implemented as one independent hardware, some or all of the components may be selectively combined to perform a part or all of the functions in one or a plurality of hardware. As shown in FIG. Codes and code segments constituting the computer program may be easily inferred by those skilled in the art. Such a computer program may be stored in a computer readable storage medium and read and executed by a computer, thereby implementing embodiments of the present invention. As a storage medium of the computer program, a magnetic recording medium, an optical recording medium, or the like can be included.

It is also to be understood that the terms such as " comprises, "" comprising," or "having ", as used herein, mean that a component can be implanted unless specifically stated to the contrary. But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

Claims (13)

Controlling to display a list of contents available at the site in a first area which is a part of an access screen to a site for using a content providing service;
Controlling to display a list of banner contents including contents related to the available contents in a second region which is a part of the access screen except for the first region; And
And displaying, in the first area, banner content corresponding to list information selected by an input means of a user terminal, from among list information of at least one banner content included in the banner content list. Featuring online banner advertising display method. The method of claim 1,
Controlling the display of the banner content,
Detecting a movement in the access screen of the input means of the user terminal; And
And when the position of the input means is located in an area where the banner content list is displayed, controlling the banner content corresponding to the list information displayed in the area where the input means is located in the first area. To display online banner ads. The method of claim 2,
Controlling the display of the banner content,
After the controlling to be displayed on the first area, if the position of the input means is out of the area where the banner content list is displayed, controlling to display the list of available contents in the first area again. How to display online banner ads. The method of claim 1,
Controlling the display of the banner content,
Controlling the banner content to be displayed on a portion of the first area; And
Displaying a list of at least one content belonging to a content group including any one of the available contents associated with the banner content according to a predetermined criterion in a portion of the first region except for the region where the banner content is displayed; Controlling to display the on-line banner advertisement. The method of claim 1,
Controlling the display of the banner content,
And controlling at least one of the shape, size, and color information of the list information selected by the input means of the user terminal. The method of claim 1,
And at least one portion of the first area and the second area is adjacent to each other. A content list display control unit which controls to display a list of contents available at the site in a first area which is a part of a connection screen to a site for using a content providing service;
A banner content manager configured to manage list information of banner content including content related to the available content and banner content information corresponding to the list information; And
Displaying a list of the banner contents on a second region which is a part of the access screen except for the first region, and among the list information about at least one banner contents included in the banner contents list on the first region, And a banner content display control unit for controlling display of banner content corresponding to list information selected by an input means of a user terminal. The method of claim 7, wherein
The banner content display control unit,
The banner content is controlled to be displayed on a part of the first area, and a part of the first area except for the area where the banner content is displayed, the content of any one of the available contents related to the banner content according to a predetermined criterion. And displaying the list of at least one content belonging to the content group. The method of claim 7, wherein
The banner content display control unit,
And controlling at least one of the shape, size, and color information of the list information selected by the input means of the user terminal. The method of claim 7, wherein
And at least one portion of the first region and the second region is adjacent to each other. A content list display control unit which controls to display a list of contents available at the site in a first area which is a part of a connection screen to a site for using a content providing service;
A banner content manager configured to manage list information of banner content including content related to the available content and banner content information corresponding to the list information;
An input means detector for detecting a position of an input means of a user terminal in the access screen; And
The list of banner contents is displayed on a second area which is a part of the access screen except for the first area, and among the list information on at least one banner content included in the banner content list, And a banner content display control unit which controls the banner content corresponding to the list information displayed in the area where the input means is detected, to be displayed on the first area. The method of claim 11,
The banner content display control unit,
And when the position of the input means is outside the area where the banner content list is displayed, sending a signal to the content list display control unit to control to display the list of the available content in the first area again. Ad display system. Controlling to display a list of contents available at the site in a first area which is a part of an access screen to a site for using a content providing service;
Controlling to display a list of banner contents including contents related to the available contents in a second region which is a part of the access screen except for the first region; And
And displaying, in the first area, banner content corresponding to list information selected by an input means of a user terminal, from among list information of at least one banner content included in the banner content list. A computer-readable recording medium having recorded thereon a program for implementing an online banner advertisement display method.

Images