KR20130017786A - Method for providing person tagged optional contents using mobile computing device - Google Patents

Abstract

PURPOSE: A method for transmitting person attribute addition contents by using a mobile computing device is provided to compose various broadcasting contents based a person in a broadcast in which a plurality of people appear. CONSTITUTION: A mobile computing device accesses an application server while executing a broadcasting receiving application(S200). The application server transmits a person list included in main image contents while transmitting the main image contents(S202). The broadcasting receiving application displays the person list and the main image contents(S204). The broadcasting receiving application displays additional contents predefined by an attribute of a selected person(S206,S208). [Reference numerals] (AA) Start; (BB) End; (S200) Executing an application, connecting to a server; (S202) Transmitting a main image and a person list; (S204) Reproducing the main image and displaying the person list on the screen of a device; (S206) Generating a person selecting event; (S208) Displaying additional contents related to the selected person

Description

METHODO FOR PROVIDING PERSON TAGGED OPTIONAL CONTENTS USING MOBILE COMPUTING DEVICE}

The present invention relates to a method of transmitting an image to a mobile computing device. In particular, the present invention relates to a method of transmitting a broadcast image to a mobile computing device and receiving it on the device.

Mobile computing devices such as smartphones and tablet PCs are becoming commonplace. Numerous multimedia content is provided through content distribution platforms such as the App Store. Users use their mobile computing device to enjoy the multimedia content provided by the platform. Each user has their own preferences and interests. From the user's point of view, finding a channel that fits your tastes and interests is not easy. Fortunately, even if such a channel is found, there is no guarantee that content is always provided through the channel.

On the other hand, in many broadcast contents, the character element is centered on the content. In broadcast content such as TV dramas or movies, there are characters at the center of the story, and actors play the role. In the case of entertainment broadcasts, famous actors, singers, comedians, etc. appear. Stars of popular culture play a key role in the broadcast contents. Sports competitions are more prominent in the role of the character. In addition to popular and popular personal events such as golf and car racing, there is nothing except for the people who participate in the game in group games such as soccer and baseball.

However, when consumers (viewers) enjoy such broadcast content, consumers have different interests in the person element. For example, suppose there is a drama broadcast featuring actor A, actor B, actor C, and actor D. Some viewers like A, but some viewers are not interested in A. Some viewers like B, while others may be fans of C or D. Let's take another example. In a PGA golf game, some viewers are enthusiastic fans of Tiger Woods and have a desire to get his game scene or more detailed information about it, while other viewers want to cheer for other participants and get more information about them. do.

However, in the conventional broadcasting system, viewers have no other method than to watch the produced broadcasting screen. Despite their different personal interests, they are only generic viewers and have no other consideration or distinction when it comes to live broadcast content.

The inventors of the present invention have completed the present invention after a long research effort to develop a video transmission method that can satisfy both viewers watching a broadcast through a mobile computing device and operators providing a broadcast application.

Disclosure of Invention An object of the present invention is a method of displaying, on a device screen simultaneously with a live broadcast, additional content that matches a person element (not a virtual person but a real person) included in the broadcast content in a broadcast application for a mobile computing device. In the proposal.

In addition, another object of the present invention is to optimize the user by registering the image at the server side, by assigning the attribute matching the personalized attribute, such as gender, age, region, etc. collected through the user registration procedure of the mobile computing device The present invention provides a method of providing a person attribute image. The present invention makes it possible to transmit different images (still images, moving images, images including text, etc.) at the same time according to personalization attributes.

Still another object of the present invention is to provide an application for providing content and constituting a device screen when a device user selects a person while watching a live broadcast.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, a first aspect of the present invention provides a method for transmitting a person attribute additional content using a mobile computing device installed with a broadcast receiving application:

(a) a mobile computing device executing the broadcast receiving application and connecting to an application server to request an image transmission;

(b) transmitting, by the application server, main video content in which one or more characters appear, and additional content defined in advance by a person attribute included in the main video content; And

(c) displaying the main image content in a first area of a screen of the broadcast receiving application of the mobile computing device and displaying the additional content in a second area that is independent of the first area; Characterized in that it comprises a.

In addition, a second aspect of the present invention is a method for transmitting a person attribute additional content using a mobile computing device installed with a broadcast receiving application:

(a) a mobile computing device executing the broadcast receiving application and connecting to an application server to request an image transmission;

(b) transmitting, by the application server, a main image content in which one or more characters appear, and a person list included in the main image content;

(c) displaying the main image content in a first area of a screen of the broadcast receiving application of the mobile computing device and displaying the person list in a second area that is independent of the first area; And

(d) requesting, receiving, and displaying additional content predefined by the selected person property when a selection event for the person list occurs on the screen of the mobile computing device.

In the method for transmitting additional person attribute content using the mobile computing device of the present invention, the additional content may include a VOD image, a web page link, a sponsor advertisement, a text page, a news page, and an SNS for a person appearing in the main image content. It's a good idea to include one or more of the Social Network Service pages.

In addition, the main video content according to the present invention is broadcast content, and may be any one of drama broadcasting, movie broadcasting, entertainment broadcasting program, sports relay broadcasting, shisa talk broadcasting, and performance broadcasting.

A third aspect of the invention is a mobile computing device:

A first element for reproducing a main image in which one or more characters broadcast in real time through a broadcasting channel;

A second element that is independent on the screen from the first element and displays additional content to which a person attribute is assigned to be associated with a person appearing in the main image; And

And a person list element for presenting person information and generating a transmission or update event of additional content; and receiving a broadcast on a screen and simultaneously displaying related content by executing a broadcast receiving application.

According to the configuration of the present invention as described above, in the broadcast of a number of people, it is possible to configure a variety of broadcast content centered on the person.

According to the present invention, the user has an advantage that the user can obtain a variety of broadcast contents that are more augmented with respect to a person of particular interest.

Even if effects not specifically mentioned in the specification of the present invention are incorporated, the provisional effects expected by the technical features of the present invention are treated as described in the specification of the present invention.

1 is a diagram schematically showing an example of a system configuration of the present invention.
2 is a diagram schematically illustrating a configuration of an image transmission process according to the present invention.
3 is a view conceptually illustrating the relationship between the main components of the system according to the present invention.
4 is a diagram illustrating a configuration example of an additional content attribute register 500 according to an embodiment of the present invention.
5 is a diagram illustrating an example of a configuration of a location attribute specifying interface 570 of additional content according to an embodiment of the present invention.
6 is a diagram illustrating an example of a screen configuration of the mobile computing device 100 of a broadcast receiving application according to an embodiment of the present invention.
7 is a block diagram schematically illustrating the overall process of one embodiment of a method according to the invention.
8 is a block diagram schematically illustrating the overall process of another embodiment of a method according to the invention.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

1 shows a schematic configuration of a system of the present invention. An application server can consist of a server cluster of two or more servers. In the embodiment of FIG. 1, an application server 10 may perform a function of a master server, and an application server 11 may perform a function of a slave server. The application servers 10 and 11 are in charge of web application processing, and the web servers 20 and 21 are respectively in charge of web request handling as proxy servers. A number of mobile computing devices 100,... Are connected to application servers 10, 11 via web servers 20, 21. Although not shown, an L3 switch (e.g., a CISCO Catalyst C3560G 48 TS-S), an L4 switch (e.g., a Piolink PinkBOX 4000), and a Firewall (Juniper SSG140) between the mobile computing device (100, ...) and the web server (20, 21). Can be installed.

The mobile computing device 100 may log in or access the application server 10 or 11 to request an image transmission. At the request of the mobile computing device, live video and VOD video are transmitted from the server to the device. The media system 40 may be installed for image transmission. The media system 40 may include a live encoding system for live video streaming. Also included is a VOD register for editing and registering VOD images, thereby allowing uploading of images to the media server.

The media server transmits live streaming and VOD video to the mobile computing device 100... The media server can use the MediaCache, Bandwith check, Multi-bitrate, iOS Latency setting, disconnect idle client connections after timeout period (a feature that disconnects the stream after a certain amount of time (e.g. 10 minutes) when the client device streams and drops the VOD video). The connection method with the device can be selected by iOS, Android, or Flash player.

The image transmitted from the broadcasting station 60 and the image photographed by the camera 61 may be transmitted to a recorder for source recording a live image to generate a VOD image with an encoding system of the media system through a distributor.

The database servers 30 and 31 may construct a plurality of databases, and may include databases for image data, subscriber data, various log records, and the like. The manager 50 is responsible for registering and arranging video images.

The above system configuration can be modified and added in various ways, thereby adding to the protection scope of the present invention is not limited.

The network mediating communication between the mobile computing device and the server of the present invention may be a network of a mobile telephone network such as WCDMA, HSDPA, EV-DO, LTE. In addition, the network may be a wireless Internet, such as Wi-fi, Wibro, Wimax. The network is not particularly limited as long as it transmits data wirelessly through a plurality of terminals existing on the network. The broadcast receiving application is installed in the mobile computing device, and executes the application to access the application server. An application installed in the mobile computing device performs a function of displaying live images and various images transmitted from the server on the screen.

The mobile computing device 100 may be a smartphone such as an iPhone ™ or a tablet PC such as an iPad ™ or Galaxy Tab ™. In addition, as a portable computing device capable of receiving data by wireless Internet access or wireless communication, a device for streaming and playing various images such as live video and VOD will be included in the mobile computing device 100 of the present invention.

FIG. 2 schematically illustrates an entire process of a method for transmitting an image (live broadcast image and additional content) according to an embodiment (first embodiment) of the present invention. The mobile computing device must be equipped with a broadcast receiving application that receives the broadcast and displays additional content. The mobile computer device connects to the application server and registers subscriber attributes according to a predetermined process. Age, gender, and address information can be entered into the user interface item provided by the application server. At this time, the acquired personalization attribute information of the subscriber is stored in a database.

Some may be popular with women of a certain age, while others may be popular with men of a certain age. Some people may also be popular with users in certain regions.

A grade may be added in the personalization attribute information. The level may be set as a paid member or a free member, and may be classified as a premium member according to a record of accessing the application server. The classes thus classified can be tagged with personalization attributes and stored in the database.

Upon completing the procedure of registering the subscriber attribute, a broadcast receiving application is installed on the mobile computing device according to the present invention. The broadcast receiving application according to the present invention includes main player means for streaming live video and VOD video, which are main images broadcast in real time through a broadcast channel, and additional content in which a person attribute is assigned to be associated with a person appearing in the main video content. Means for displaying a list of persons included in the main video content broadcast through the main player, and means for transmitting an event (transmission or update event of additional content) occurring in the list of persons to the application server. do.

The manager device located at the server end may register additional content to which a person attribute is assigned using person information appearing in the main video content. In addition, image properties may be defined while registering an image in a database (or registering a link of the image). The method may refer to that shown in FIG. 4.

In the present embodiment, when the mobile computing device executes an application installed in the device and accesses the application server, the application server matches the subscriber's personalization information stored in the database with the image attribute information of the image and searches for the retrieved image. The media server can be used to transmit to the mobile computing device.

In another embodiment (second embodiment) of the present invention, when the application server transmits the content determined by default along with the main video content to the device and a selection event for the person list displayed on the device screen occurs, the corresponding event occurs. The person attribute corresponding to the content may be updated and transmitted as content.

3 conceptually illustrates a system relationship in a system for broadcasting by transmitting, for example, TV drama broadcasting, movie broadcasting, entertainment broadcasting program transmission, shisa talk broadcasting, performance broadcasting, sports relay broadcasting, and the like to a mobile computing device. In this system, the main components of the system include a broadcasting station 60 that produces and broadcasts main video content of one or more characters, an application server 10 that transmits the same to a mobile computing device through a mobile system, and an application. A mobile computing device 100 of a user receiving a broadcast image through the server 10.

The broadcasting station 60 transmits the main image content of the plurality of characters to the mobile computing device 100 through the application server 10. In addition, the broadcasting station 60 transmits the person information included in the main video content (appearing in the video) to the application server 10. The application server 10 defines a person attribute additional content by using the received person information and registers it in a database. The additional content is a VOD image of a person appearing in the main video content, a live broadcast image centering on a specific person (when there are n cameras shooting live broadcasts (n is an integer greater than 1)), Sponsored ads of the advertisers that appear or sponsor the person, text pages that provide detailed information about the person, news pages that provide news information about the person, and the person is social media (such as Twitter or Facebook). Network Service) page, a page that links to a web page for obtaining detailed information about the person.

The additional content may be mainly composed of images. Basically, it is a still image and video format. In addition, it may be composed of an image containing text, an image having hyperlinks, or hypertext. The additional content may theoretically be constructed by the number of persons appearing in the main image content. In reality, however, because viewers' interest in people is limited — in terms of economic effectiveness — it is likely to be limited to dozens or less. In addition, the economics required to build additional content will be considered.

The application transmits predefined and registered additional content to the mobile computing device 100. In the first embodiment, transmission may be performed in consideration of the age, gender, and region of the user. In the second embodiment, if a person list is provided and the user selects the additional content, the additional content corresponding to the selection may be transmitted. In addition, in the third embodiment, it may be configured by a combination of the first embodiment and the second embodiment.

4 illustrates an example of a screen configuration of the additional content attribute register 500. The additional content attribute register 500 may include personalization attributes such as a person defining unit 510, a gender attribute input unit 520, an age attribute input unit 530, and a local attribute input unit 540. In the present embodiment, the interface for inputting (ie, defining) the person attribute is merged with the personalization attribute input means. However, in another embodiment, the interface may be configured to be separately registered, preferably in advance, separately.

In the present embodiment, the person defining unit 510 may be configured as the select box 511. When the right arrow of the select box is selected, the person list included in the main video content is exposed under the select box, and the person list may be selected from the exposed person list to give a person attribute. The person list of the select box may match the person list displayed in the list area 108 of FIG. 6. For example, if the person list is "All, A, B, C, D, E, F, G" (assume each alphabet is a person's name), and if "A" is selected, it is registered by the additional content attribute register. The additional content may be additional content for the person A. If "All" is selected, it may be additional content transmitted by default to the user's mobile computing device regardless of person selection.

The gender attribute input unit 520 may be configured with a plurality of radio buttons 521 that select all of male and female, male and female.

The age attribute input unit 530 may include a select box 531 for inputting a starting age and a select box 532 for inputting the highest age.

The region property input unit 540 may be configured with a plurality of region selection input boxes 541, 542, and 543 for inputting region selection in a step-down manner. For example, it can be in the order of country, metropolitan city, and base area. The input window 545 may present a region by way of example.

In addition, a time setting input unit may be added. Through this, additional content may be displayed only for a predetermined time.

5 illustrates an example of a configuration of an additional interface 570 that specifies an attribute of additional content. After registering the primary additional content attribute by the additional content attribute register 500 of FIG. 4, it may be defined at which position of the user device screen to display the image to which the attribute is assigned.

The select box at the top is a means for selecting a page displayed on the user device. The left part 571 is an item referring to the screen page, and the right part 572 is an arrow that opens the select box. Under the select box at the top, the same division by region as the configuration of the region of the user device screen may be displayed. The main player area 573 is an area where main video content is reproduced by live broadcasting.

The remaining video display area 575 is an area where additional content is displayed, and a division number may be designated. Location attributes may be assigned to additional content by clicking the corresponding areas.

Meanwhile, the list area 578 of the location attribute specifying interface 570 is an area in which a predefined person list is displayed as a person appearing in the main image content.

FIG. 6 illustrates a main screen configuration of the mobile computing device 100 of the user when the broadcast receiving application of the present invention is executed, which corresponds to each area of the location attribute specifying interface 570 of FIG. 5. In a broadcast embodiment according to the present invention, it is preferable that the live broadcast image is not affected by the person property or personalization property.

As in the example of the screen configuration of FIG. 6, main video content is streamed into a live video in the first region 103, which is the main player region, and additional content is provided in the second region 105, which is separated from the first region on the screen. Is displayed. When a user touches the second area 105 to generate a touch event, the hyperlink of the corresponding area may move to a link page that provides detailed information. Meanwhile, when the menu bar 110 is touched, a menu of an application may be displayed.

The additional content displayed in the second area 105 is an image to which a person attribute selected by the device or defaulted on the server side is given. In some embodiments, all of the information displayed in the second area 105 may be composed of additional content to which a person attribute is assigned. In another embodiment, some of the information displayed in the second area 105 may be assigned a person attribute. It may be composed of additional content.

For example, a photographic image of a selected person, an SNS link page such as Twitter, a website link, VOD, News, detailed information of the person, and the like. In addition, the sponsored advertisement of the selected person may be displayed. Consider the case where there are several cameras that shoot live video. In this case, the camera may capture a live image around a different person other than the main image (main image content) that is being broadcast. In this case, the additional content may be a live image of a different camera angle.

The person list display area 108 is a person appearing in the main video content and displays a person list in which additional content is registered. When an event for selecting a specific person occurs in the person list display area 108, the additional content is updated according to the selected person attribute.

FIG. 7 illustrates a first embodiment of a method for transmitting person attribute added content, and FIG. 8 illustrates a second embodiment. The mobile computing device accesses the application server to register the subscriber and download the broadcast receiving application (S100). At this time, the application server acquires information on personalization attributes of the subscriber, that is, age, gender, and region information, and stores the information in a database.

Meanwhile, when the manager device of the application server registers the additional content, it may define and register a personalization attribute matching the subscriber information (S102). Although this step follows the step S100 in FIG. 7, this is for convenience of explanation only. That is, step S102 does not always follow the subscriber registration step (S100). For some subscribers, step S102 precedes step S100, and for other subscribers, step S102 follows step S100. Similarly, for some additional content, step S102 precedes step S100, and for other additional content, step S102 follows step S100.

Next, the mobile computing device executes the broadcast receiving application and accesses the application server (S104). By executing the application and connecting to the server, the device requests the application to transmit an image.

The application server transmits main video content in which a plurality of characters, which are live broadcast streaming contents, appears, and transmits additional content predefined by a person attribute included in the main video content (S106).

The broadcast receiving application of the mobile computing device reproduces the main image content in the first area of the screen, and simultaneously displays the additional content in the second area that is independent of the first area (S108). In this case, the additional content may be provided with personalization attributes such as age, gender, and region of the user. Some may be popular with women of a certain age, while others may be popular with men of a certain age. Some people may also be popular with users in certain regions. Therefore, the combination of the addition of the person attribute and the addition of the personalization attribute can exert a further enhanced effect.

See FIG. 8. First, when the mobile receiving device is installed to run the broadcast receiving application is connected to the application server (S200). By executing the application and connecting to the server, the device requests the application to transmit an image.

The application server transmits a main video content in which a plurality of characters, which are live broadcast streaming contents, appears, and transmits a list of persons included in the main video content (S202). In this case, the additional content determined as a default may be transmitted together.

The broadcast receiving application of the mobile computing device reproduces the main image content in the first area of the screen and simultaneously displays the person list in the second area that is independent of the first area (S204). In this case, the additional content transmitted by default is displayed in an area other than the area where the person list is located in the second area.

When a selection event for the person list occurs on the screen of the mobile computing device (S206), that is, when a user touches and selects a specific person from the list, the application server requests additional content predefined by the selected person attribute. The data is displayed on the device screen (S208). The application server extracts the query from the database and transmits additional content to the device.

On the other hand, the scope of protection of the present invention is not limited by the embodiments explicitly described above. Further, it should be noted that the protection scope of the present invention may not be limited due to obvious changes or substitutions in the technical field to which the present invention belongs.

Claims (8)

A method for transmitting person attribute additional content using a mobile computing device having a broadcast receiving application installed therein:
(a) a mobile computing device executing the broadcast receiving application and connecting to an application server to request an image transmission;
(b) transmitting, by the application server, main video content in which one or more characters appear, and additional content defined in advance by a person attribute included in the main video content; And
(c) displaying the main image content in a first area of a screen of the broadcast receiving application of the mobile computing device and displaying the additional content in a second area that is independent of the first area; The method of claim 1, further comprising transmitting a person attribute added content using the mobile computing device. The method of claim 1,
Acquiring and storing subscriber information in a database when the mobile computing device accesses the application server and downloads the broadcast receiving application; And
Defining a personalization attribute that matches the subscriber information when the administrator device of the application server registers the additional content;
In the step (c), transmitting the additional content defined by the personalized property, person attribute additional content transmission method using a mobile computing device. The method of claim 2,
Wherein the personalization attribute includes any one or more of gender, age, and region. The method of claim 1,
The second area includes a person list display area,
And updating the additional content according to the selected person property when an event for selecting a person in the person list display area occurs. A method for transmitting person attribute additional content using a mobile computing device having a broadcast receiving application installed therein:
(a) a mobile computing device executing the broadcast receiving application and connecting to an application server to request an image transmission;
(b) transmitting, by the application server, a main image content in which one or more characters appear, and a person list included in the main image content;
(c) displaying the main image content in a first area of a screen of the broadcast receiving application of the mobile computing device and displaying the person list in a second area that is independent of the first area; And
(d) requesting, receiving, and displaying additional content defined by the selected person attribute when a selection event for the person list occurs on the screen of the mobile computing device; Person attribute additional content transmission method. The method according to any one of claims 1 to 5.
The additional content may include at least one of a VOD image, a web page link, a sponsor advertisement, a text page, a news page, and a social network service (SNS) page for a person appearing in the main video content. Person attribute additional content transmission method. The method according to any one of claims 1 to 5.
The main video content is a broadcast content, drama broadcast, movie broadcast, entertainment broadcast program, sports broadcast broadcast, Shisa talk broadcast, performance broadcast, any one of the person attribute content transmission method using a mobile computing device. A first element for reproducing a main image in which one or more characters broadcast in real time through a broadcasting channel;
A second element that is independent on the screen from the first element and displays additional content to which a person attribute is assigned to be associated with a person appearing in the main image; And
And a person list element for presenting person information and generating a transmission or update event of additional content. The mobile computing device may receive a broadcast on a screen and simultaneously display the related content by executing a broadcast receiving application.

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