KR20120137591A - System for online marketing using a quiz or quizzes and method thereof - Google Patents

Abstract

PURPOSE: An online marketing system using quizzes, and online marketing method using the same are provided to improve advertising effects by increasing the concentration of users and product awareness about products showed up in quiz. CONSTITUTION: A storage unit(150) stores either quiz contents related to products, correct answer information, or the information of users participating in quiz. A first processor(110) compares the correct answer information with answer information transmitted from terminals. The first processor determines if the answer information is able to be considered as the correct answer information. A second processor(120) extracts either user information or terminals information, and produces a right answerer DB(160). [Reference numerals] (110) First processor; (120) Second processor; (130) Third processor; (140) Fourth processor; (150) Storage unit; (160) Right answerer DB; (161) Prizewinner DB; (30) Data input; (300) Remittance server; (400) Advertiser server; (500) Donation organization server

Description

Online marketing system using quizzes and online marketing methods using the same {System for online marketing using a quiz or quizzes and method

The present invention relates to an online marketing system using a quiz and an online marketing method using the same. In detail, information on a product and quiz contents related to the product or the product may be provided to one or more user terminals or terminals of members of one or more teams. Using the quiz to receive and receive the answer information on the quiz, determine whether it meets a predetermined criterion, and distribute a reward, such as a certain amount, points, to the user, the team, or a member of the team if the predetermined criterion is met. An online marketing system and an online marketing method using the same.

Social network service (SNS) is a generic term referring to a service that enables the construction of a human network between people through an online medium such as the Internet, and the structural system for implementing the social network service system. Say. Specific examples of the social network service include various personal blogs, cyworld minihompy, facebook, twitter, myspace, linkedin, and the like. In particular, in recent years, such a social network service, such as the homepage of the past, the user can directly or indirectly opened the homepage that the user and other people who have made up the human network or other people can check the contents directly Breaking away from the static mode, when a user enters a short or long message directly in a certain space owned or managed by the user, the message is connected to the other users, for example, friends who form a certain personal network with the user. Increasingly, social network services based on or adopting a method of automatically transmitting contents written to a friend or a follower are increasing.

In addition, such a social network service is conventionally simply operated in a system including a server such as a terminal such as a desktop computer or a laptop and a server, and in recent years, various personal portable devices such as smartphones and tablet PCs are used as terminals. Since the social network service can be expanded and provided to the user, the user using the social network service can receive and acquire a message (including the author's sympathy, opinion, etc.) written by a friend, acquaintance, colleague or celebrity, anytime, anywhere. I can do it.

Due to these advantages, the number of subscribers of the social network service is rapidly increasing, and the human network based on the social network service is gradually expanded, and the human network using the social network service has been further expanded due to the multiple subscription of the social network service. Therefore, in recent years, such a social network service-based human network plays an important role as a production and distribution channel of various social information. In particular, since the various types of information produced and distributed here are mostly generated by acquaintances or celebrities, the reliability of the information is higher than that of the information generated by unspecified majority, and the recipients of the information may have high interest in the information. Inevitably, the awareness, awareness and concentration of the transmitted information was increasing.

Meanwhile, various online and offline marketing methods have existed to induce and promote the sale of buyers in the distribution of conventional products. Here, the conventional online marketing method mainly includes a banner advertisement method for inserting a multimedia banner on a homepage such as a portal site having a high page view visited by a large number of visitors, and provides a predetermined link based on a keyword searched by a user. Keyword advertising methods, online marketplaces such as large online shopping malls, online auction sites and social commerce brokering a number of joint purchases have been proposed. Among these, online advertising methods such as banner advertising and keyword advertising online are the most commonly used methods. However, the low recognition rate compared to the frequency of exposure, the low sales volume compared to the advertising cost, the fundamental limitation that can only be advertised for each individual, and the product There are a number of problems such as the difficulty of network reproduction and diffusion of information, and to overcome these disadvantages, there is an increasing demand for a low cost and high efficiency marketing method and system for utilizing the advantages of the social network service.

The technical problem to be solved by the present invention is to solve the above-mentioned conventional problems, to provide information on the goods and quiz contents related to the goods or products to one or more user terminals or terminals of the members of one or more teams And receiving answer information about the quiz, determining whether it meets a preset criterion, and distributing a reward such as a predetermined amount, points, etc. to the user, the team, or a member of the team if the preset criterion is met. The user's awareness and concentration of a particular product targeted for the quiz may be increased to increase the effect of the advertisement, and at the same time, the user may acquire the product at a low cost or free of charge. To donate to outside donations Ever it shall be.

The present invention has been made to overcome the limitations and problems of the conventional marketing method as described above. Specifically, in an online marketing method using a quiz driven by a system including one or more terminals and one or more information processing apparatuses, the content of the advertisement for the product and / or the product from the information processing apparatus to one or more user terminals. (B) receiving one or more quiz contents for the quiz contents; and (2) receiving, by the information processing apparatus, answer information on the quiz contents from one or more user's terminals. comparing the response data with the stored correct answer information corresponding to the quiz content, and when the answer information and the correct answer information correspond to a predetermined criterion, the user-provided answer is determined as the correct answer, and the one or more terminals and / or the Steps to record information about the user ④ to the information processing apparatus, characterized by including the step of storing in response to said two extracts only information about one or more users of the generated correct answer jeongdapja database.

Meanwhile, in another embodiment of the present invention, in an online marketing method using a quiz driven by an online marketing system using a quiz including one or more terminals and one or more information processing apparatuses, ① one or more teams are formed from the information processing apparatus. Transmitting the advertisement contents for the product and / or one or more quiz contents for the product to the terminals of the plurality of members, ② wherein the information processing apparatus comprises the quiz from the terminals of the plurality of members constituting the one or more teams. Receiving the answer information for the content ③ The information processing device compares the response information for the transmitted quiz content and the stored correct answer information corresponding to the quiz content, and the response information and the correct answer information is preset Presented by one or more of the above teams if conditions apply Judging one answer information as the correct answer and recording information about the one or more terminals and / or the user; and ④ the information processing apparatus for one or more correct answer teams whose answer is correct and for the user constituting the team. And extracting the information to generate and store the correct answer database for the team.

In order to perform a marketing method using such an advertisement, it may be a marketing system including one or more terminals capable of receiving information from a user and one or more information processing apparatuses. The marketing system specifically includes the following components.

① quiz content about the product, the correct answer information corresponding to the quiz content, the user information participating in the quiz, the team information about the team and the members of the team participating in the quiz, information about the user or the team or members of the team with the correct answer And / or storage unit that stores a variety of information, such as information about the donation organization that will receive a reward from the quiz correct answerer,

② If the terminal is not a terminal of a member of a team, the answer information received from the at least one terminal and the correct answer information are compared to determine whether the answer information and the correct answer information correspond to a predetermined criterion, and the preset A first processing unit for recording information on the one or more terminals and / or the user separately in the storage unit when the criteria are met;

(3) a second processing unit which extracts information of the user and the terminal that have sent the response information corresponding to the preset criteria from the storage unit to generate a correct answer database;

Meanwhile, according to an embodiment of the present invention, the information processing apparatus may be added to the first processing unit or on behalf of the first processing unit. (4) One or more terminals that transmit the answer information form one team. In the case of a terminal of a member of the above member, the received answer information and the correct answer information are compared to determine whether the answer information and the correct answer information correspond to a preset criterion, and if the corresponding criterion corresponds to the preset criterion And a first b processor configured to record at least one or more of team information about a team including a member of the terminal and a member including the terminal.

In addition, in one embodiment of the present invention, the second processing unit, in order to process the process for participating in the quiz by the team, one or more correct answer team that the answer corresponding to the predetermined criteria is the correct answer, the members constituting the team and The information on the terminal of the member may be extracted from the storage unit to generate a correct answer database.

Meanwhile, preferably, the information processing apparatus ⑤ extracts information on one or more users whose answer is the correct answer from the correct answerer database according to a predetermined or predetermined extraction criterion and wins the information on the extracted one or more users. The method may further include a third processing unit which generates and stores a database.

More preferably, the information processing apparatus may further include a fourth processing unit for distributing a predetermined reward to the extracted correct answer or the extracted winner according to a predetermined distribution criterion.

In addition, in order to maximize the marketing effect, one or more members of the team are formed in a hierarchical tree structure in which a plurality of terminals are inputted and outputted from one or more members, and the terminals of the one or more members are directly or externally connected to the terminals of others. It may be characterized in that a human network formed by a terminal network capable of continuously transmitting information through a social network service server (SNS) of the. That is, since the plurality of members form a human network by an external SNS server, the plurality of members may request or accept an invitation to participate in a game or mutually or unilaterally.

Specifically, the terminal of the one or more members of the plurality of members specifically transmits the team participation request information to a terminal of another person not included in the team, and the information processing apparatus sends the team participation request information from the terminal of the other person. Receive team participation determination information corresponding to the and may be characterized in that for updating the corresponding team details.

According to the present invention, through the online marketing system using a quiz as described above and a marketing method using the same, an advertisement effect is increased to a seller or an advertiser by raising the user's awareness and concentration of a specific product targeted for the quiz. This can be more effective than the online marketing method. In addition, it is possible for users to acquire the goods and the like at low cost or free of charge, and at the same time, the users can contribute the goods thus obtained to an external donation group.

1 is an overall configuration diagram of an online marketing system using a quiz according to an embodiment of the present invention.
2 is an exemplary diagram for forming a human network by a conventional social network service system.
3A is a block diagram of an online marketing system using a quiz in which one user participates according to an embodiment of the present invention.
3B is a block diagram of an online marketing system using a quiz in which one team and members of a team participate according to an exemplary embodiment of the present invention.
4 is a block diagram of an information processing apparatus for performing an online marketing method using a quiz according to an embodiment of the present invention.
5 is a block diagram of an information processing apparatus for performing an online marketing method using a quiz according to another embodiment of the present invention.
6 is a flowchart illustrating an online marketing method using a quiz according to an embodiment of the present invention.
7A and 7B illustrate examples of query data and corresponding answer data in quiz content in the case of quiz participation by a team in an embodiment of the present invention.
8 is a flowchart illustrating an online marketing method using a quiz according to another embodiment of the present invention.
9A to 9D illustrate a homepage on which an online marketing system and method using a quiz are implemented according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in the following description of the present invention, the drawings are not intended to limit the scope of the present invention but merely represent an embodiment of the invention.

In order to describe the present invention through the drawings of FIGS. 1 to 8,

(1) First, the overall configuration of an online marketing system using a quiz according to an embodiment of the present invention will be described with reference to FIGS. 1 and 2.

(2) And in order to specify this, in the embodiment of the present invention with reference to Figures 3a, 4 and 6 in the configuration of the online marketing system using a quiz involving one or more users and the marketing method using the same I will explain.

(3) Next, with reference to Figures 2, 3b, 5, 7 and 8 in the embodiment of the present invention the configuration of an online marketing system using a quiz in which one or more teams participate and the marketing method using the same Will be explained.

(4) Finally, the actual embodiment of the present invention will be described with reference to FIGS. 9A to 9B by presenting a homepage where the present invention is implemented.

(1) Hereinafter, with reference to Figure 1 will be described the overall configuration of the online marketing system using a quiz according to an embodiment of the present invention.

1 is an overall configuration diagram of an online marketing system using a quiz according to an embodiment of the present invention. 2 is an exemplary diagram for forming a human network by a conventional social network service system.

As shown in FIG. 1, the present invention includes an information processing apparatus 100 such as a user terminal 10, an advertiser or a seller terminal (hereinafter referred to as a seller terminal 30), and a server. do. Here, the user terminal 10, the seller terminal 30 and the information processing device 100 is characterized in that it can transmit and receive information and commands with each other over a wired or wireless network.

As such, the present invention enables the marketing method using a quiz in which one or more users participate through the user terminal 10, the seller terminal 30, and the information processing apparatus 100. Detailed description thereof will be described later with reference to Chapter (2).

Meanwhile, according to an exemplary embodiment of the present invention, as illustrated in the right side of FIG. 1, a plurality of terminals G1 to Gn constituting one social network network and a plurality of terminals and wire / wireless networks may transmit and receive information and commands to each other. It may include an external SNS server (Social Network Service Server, 200). Here, the plurality of terminals G1 to Gn refer to a plurality of terminals constituting a human network through a social network. That is, the users of the plurality of terminals G1 to Gn may exchange information with each other through the SNS server 200, thereby causing the production and spread of the information.

2 conceptually illustrates a process in which information is spread. That is, the producer 1 of the initial information transmits the information to the forwarder 2 of the other information constituting the human network through his or her friend through his terminal, and the forwarder 2 is the forwarder. Information is continuously transmitted to (2) and other lower forwarders (3) forming the human network. Therefore, even the lowest forwarder (n) having no relation with the producer (1) of the first information is first generated through a plurality of forwarders (2, 3... The information can be delivered so that the information can be delivered to various people. Especially, due to the development of near-field information and communication technology, the delivery of such information can be made very quickly.

FIG. 2 is a schematic representation of this concept. In the actual implementation example, the lower forwarder to the lowest forwarder 3 to n may also form a human network with the producer 1 of the initial information and receive information directly. And vice versa. That is, it is also possible to transfer information from the forwarder, lower or lowest forwarder (2 to n) of the other information to the producer (1) of the original information.

In one embodiment of the present invention, based on the social network service system that is quickly delivered to these various people, the various people can participate in the marketing method using the inventor quiz by forming one or more teams through the social network service. have.

As such, the present invention, through a plurality of terminals (G1 to Gn) and the SNS server 200, in which at least one team, including at least one, preferably a plurality of members, participates, is substantially one or more than one It will be possible to implement a marketing method using a quiz in which members participate. Detailed description thereof will be described later with reference to chapter (3).

(2) Hereinafter, the configuration of an online marketing system using a quiz in which one or more users participates and a marketing method using the same will be described with reference to FIGS. 3A, 4, and 6.

3A is a block diagram of an online marketing system using a quiz in which one user participates according to an embodiment of the present invention, and FIG. 4 is an information processing method for performing an online marketing method using a quiz according to an embodiment of the present invention. 6 is a block diagram of an apparatus, and FIG. 6 is a flowchart illustrating an online marketing method using a quiz according to an embodiment of the present invention.

The present invention includes at least one user terminal 10 and an information processing apparatus 100 as shown in FIG. 3A in one embodiment.

① Here, the user terminal 10 receives an advertisement for a product or service received from the information processing apparatus 100 and quiz contents related to or unrelated to the product and the advertisement, and answers the quiz problem. Characterized in that the transmission to the information processing device (100). Further, in order to clarify who is the correct answerer of the quiz, it is possible to additionally transmit identification information (i1) of the user who took the quiz, for example, user information or terminal information. Self-explanatory in light of the level of the knowledgeable. Specifically, the user information may be used to identify a specific person or a specific terminal (ID), telephone number, personal IP (internet protocol) address, social security number, social security number (SSN), or various types of banks. The terminal information may be various information such as an authentication number, and the terminal information may be a telephone number assigned to the terminal, a product serial number, an IP address assigned to the terminal, or the like.

Meanwhile, the present invention may further include a seller terminal 30 as shown in FIG. 3A.

The seller terminal 30 may provide the information processing apparatus 100 with various information about goods or services for the seller to advertise, and also include quizzes related to the goods or services or quizzes irrelevant thereto. Can provide quiz content. Of course, in another embodiment of the present invention, it is obvious that such information may be directly input by the service provider or the administrator of the system providing the online marketing method using the inventor quiz.

② In a specific example of the present invention, the information processing apparatus 100, as shown in Figure 4, the first processing unit 110, the second processing unit 120, the storage unit 150 and the correct answer database 160 It may be characterized by including.

First, in one embodiment of the present invention, the storage unit 150, the first processing unit 110 and the second processing unit 120 may exchange information with each other, specifically, a seller providing a product Information, quiz content about the product, correct answer information corresponding to the quiz content, user information participating in the quiz, how to extract the winner database from the correct responder database, information about one or more donor organizations and / or donates rewards from the correct quiz answer Characterized in that it stores a variety of information necessary for the implementation of the present invention, such as information about the donation group to receive.

As shown in FIG. 4, the storage unit 150 may not only store information generated by an external user terminal 10 and the first processing unit 110, but also an external seller's terminal 30 or Information input from information or a command from an external administrator's terminal may be stored.

On the other hand, the information on the donation group to receive a reward from the quiz correct answerer, may be information about the donation group selected to receive the reward by the user, or information about the donation organization designated by the service provider or the seller It may be.

In one embodiment of the present invention, the first processing unit 110, when the user who participated in the quiz is participating individually, not the team, that is, the terminal that transmits the answer to the quiz is not a terminal of a member of a specific team (In the case of teams, as described in detail in (3)), answer information on quiz content related to or unrelated to goods and advertisements, received from the one or more terminals 10, and related to or related to goods and advertisements. By comparing the correct answer information corresponding to the irrelevant quiz content, it is determined whether the answer information and the correct answer information correspond to a predetermined criterion.

That is, first, an advertisement about a product or a service and / or a quiz content added thereto are transmitted to the user's terminal 10, and when the user transmits response information through the terminal 10 according to the quiz content, This means comparing and determining the answer information and the correct answer information corresponding to the quiz content.

Here, the added quiz content may include a quiz related to or unrelated to the advertisement about the product, the service, or the product or the service, but most preferably, the advertisement effect of the product or the service is further enhanced. At the same time, it may be characterized by including a quiz about the product, service or the product or service to improve the understanding of the consumer (user) about the product or service.

In more detail, in one embodiment, the quiz content may include a plurality of query data about the product or about other contents associated with the product. In this case, the number of answer data transmitted from the user's terminal 10 may be the same as the number of query data, and each answer data may correspond to each of the plurality of query data.

On the other hand, the predetermined determination criterion here may be generally based on the same as the answer information and the correct answer information in one example.

In another example, when the answer information is a constant value and the correct answer information is in a predetermined range, whether or not the answer information (value) is included in the correct answer information (range) may be a criterion.

In another example, when there may be a plurality of correct answers for a given quiz, the correct answer information may include one or more correct answers, in which case the answer information is at least one of one or more correct answers in the correct answer information. The above criteria may be used as a criterion.

As described above, the criterion may be freely set by the user of the present invention or a person who provides a service using the present invention according to various criteria that they can think of, and may be changed and updated.

In addition, the first processing unit 110 according to an embodiment, if the response information and the correct answer information corresponds to a predetermined determination criteria, the ID of the at least one terminal 10 and / or the user using the terminal, User information such as personal IP and phone number may be separately stored in the storage unit 150 to be distinguished from previously stored contents. This is to stably transfer data to the second processing unit 120.

In an embodiment of the present invention, the second processing unit 120 extracts information of the user and / or the terminal that has sent the response information corresponding to the predetermined criterion from the storage unit 150 to obtain a correct answer database ( 160).

Here, the user information may be various information such as ID, phone number, personal IP, social security number, or various authentication numbers used in banks, etc. to identify a specific person or a specific terminal, and the terminal information may be a phone number assigned to the terminal. , A product serial number, an IP assigned to a terminal, and the like.

The correct responder database 160 generated through the second processing unit 120 is transferred to a separate remittance server 300 or the advertiser server 400 by the fourth processing unit 140 to be described later, and quizzed directly to the user. Allow a price for participation.

In addition, the correct answer database 160 may be provided to a third processing unit 130 to be described later to allow the third processing unit 130 to generate a winner database 161.

In an exemplary embodiment, the present invention may further include a third processor 130 and a winner database 161 as shown in FIG. 4.

The third processor 130 extracts information about one or more users whose answers are correct from the correct answer database 160 based on a predetermined or predetermined extraction criterion for the extracted information about one or more users. Create a winner database 161.

That is, it does not distribute the cost for participating in the quiz and presenting the correct answer to all users who have correct answers in the correct answer database 160, but extracts a predetermined one of the users by external input, random extraction, or a predetermined extraction criterion. This is to extract the cost according to the extracted person.

Through this, even if there are a large number of winners, the person or advertiser providing the service can reduce the burden of expenses by selecting a certain number of the winners and distributing prizes or prizes. It becomes possible.

Here, the extraction by the external input means the extraction by a method in which a winner is arbitrarily determined by the input signal when a user such as a slot machine sends an input signal at a certain moment by a button click or the like.

Here, the random means that a certain person is extracted from a lottery through a computer or the like without a specific criterion or condition.

On the other hand, the extraction criteria set here, as a specific example, excludes those who have a good track record, weights correct correctors of a certain age group or gender, extracts only such correct respondents, or has high loyalty to services that have participated in quizzes several times. The various criteria, such as giving a higher weight to a. In addition, all kinds of extraction criteria conceivable by those skilled in the art may be included here.

Meanwhile, in one embodiment of the present invention, the third processing unit 130 may extract the first, second, third, and the like rankings in order to extract the winner in the same way as the conventional lottery winning. In this case, additional data on the ranking may be attached to the winner data in the winner database 161.

In an embodiment, the present invention may further include a fourth processor 140 as shown in FIG. 4.

The fourth processing unit 140 distributes a predetermined reward to the extracted correct answerer or the extracted winner according to a predetermined distribution criterion.

That is, the information on the correct answer or the winner is read from the correct answer database 160 or the winner database 161, and prizes, cash, and points provided to the correct answer or the winner by the provider or the advertiser of the service using the present invention. Various rewards, such as gift certificates, are distributed in accordance with the prescribed distribution criteria.

Herein, the distribution method based on the predetermined distribution criteria may include a method of distributing the same collectively to each correct answerer or the winner as a specific example, and may be based on various criteria such as ordering, age, gender, etc. that match the correct answer to the correct answerer or winner. There may be ways to assign certain rankings and distribute them according to these criteria.

There is also a method of distributing different rewards to each winner. That is, as described in the third processor 130, when a certain rank is attached as additional data, rewards distributed to the winner may be differentiated according to the rank. For example, the first prize winner may be divided into a car, the second prize winner is a computer, and the third prize winner is a gift certificate.

On the other hand, the reward may be any kind of goods or services that can be paid in return for winning the quiz, such as prizes, cash, points, gift certificates.

Particularly preferably, a product that is the purpose of the quiz content, or the advertisement product itself transmitted to the terminal of the user together with the quiz content may be a reward.

As a specific example, as shown in FIGS. 9A to 9D, when the advertisement transmitted to the user is an advertisement for a car, and the quiz content is a quiz content including a quiz about the vehicle, the reward is the vehicle or It may be a discount coupon, a gift certificate for the car.

The reason for distributing the rewards in this marketing method is to induce users to directly see the advertisement inserted in the present marketing and participate in quiz solving for the present marketing.

In addition, in an embodiment of the present invention, the fourth processing unit 140 may transmit information or a command to an external separate server or the like in order to allow the user to substantially receive these rewards after distributing the rewards.

That is, in detail, if the reward is cash, such as a prize money, it may be instructed to transfer the cash to an external money transfer server 300 to the winner's account. This allows the user to receive prizes and cash in exchange for viewing advertisements for the products and participation in quizzes related to or unrelated to the products.

In addition, according to an embodiment of the present invention, when the reward is a product such as a car, a TV, a computer, or a gift certificate, an external advertiser server 400 is notified of this, thereby delivering the product to the user's home, work, or the like. Information may be provided to enable the user to make use of the gift card or to directly use the gift certificate. Therefore, the user can receive the product or receive a discount in exchange for participating in the quiz.

In another embodiment, the cash or the reward of the product, gift certificate is distributed to a donation organization selected by the user before or after the quiz participation, or a donation organization predetermined by the seller or service provider (administrator). It may be. In this case, information about the selected donation group stored in the storage unit may be transmitted to the remittance server 300 or the advertiser server 400. In particular, the fourth processing unit 140 may transmit the remittance server 300. May also instruct the selected donation group to transfer rewards such as cash.

In addition, the fourth processing unit 140 transmits information on the rewards, such as goods or cash, to an external donation group server 500, so that the rewards, such as goods or cash, are specified for the donation activity of the user. You can also make donations to unspecified groups. In another embodiment, the fourth processing unit 140 may allow some of the user to directly receive and some of the products to be donated when the goods are divided. In this case, a condition such as a ratio for splitting may be set in advance by a user, a seller, an administrator, or a service provider, or may be arbitrarily selected by the fourth processing unit 140.

Such a method enables the user to receive a product in exchange for exposure to the advertisement and participation in a quiz, or to donate to a desired organization, thereby allowing the user to participate more actively in the service. Accordingly, a higher advertising effect can be obtained.

③ On the other hand, the online marketing method using the quiz in the present invention is made through the following steps using the system as shown in FIG.

Ⓐ transmitting at least one quiz content about the product from the information processing apparatus 100 to the terminal 10 of the at least one user; (s1000)

Ⓑ the information processing apparatus 100 receiving the answer information on the quiz content from the terminal 10 of at least one user; (s1100)

Ⓒ In particular, the information processing apparatus 100 compares the answer information with the correct answer information corresponding to the quiz content and the answer information with respect to the transmitted quiz content by the first processing unit 110. If the information corresponds to a predetermined criterion, determining the answer provided by the user as a correct answer (S1200); And

Ⓓ The information processing apparatus 100, specifically, the second processing unit 120, and extracts only the information for one or more users whose answer is the correct answer to generate and store the correct answer database (160). (s1300)

Referring to FIG. 6, an embodiment of the present invention will be described. First, one or more quiz contents of the product are transmitted from the information processing apparatus 100 to the terminal 10 of one or more users.

In an embodiment of the present invention, the step s1000 may include an advertisement for a product together with the quiz content, in which case the quiz content may include a quiz related to or unrelated to the product. In order to enhance the marketing effect, it is preferable to include a quiz related to the product.

In addition, the step s1000, in addition to the quiz content, the user may transmit information on one or more donation groups and donation group selection request information to which the user can donate a reward. This allows the user to select the organization he wishes to donate the reward.

The advertisement or information about the donation group may be transmitted to the terminal or displayed on the terminal simultaneously with the quiz content or sequentially in a predetermined order. Preferably, the advertisement, the donation group information, and the quiz content are displayed. Can be presented to the user, ie displayed on the user's terminal display.

Subsequently, the information processing apparatus 100 receives answer information on the quiz content from the terminal 10 of one or more users (s1100).

In step s1100, in order to clarify who is the correct answerer of the quiz, the user information of the user who took the quiz or the information of the terminal may be transmitted together with the answer information. Here, the user information may be various information such as ID, telephone number, personal IP address, social security number, social security number or various authentication numbers used in banks, etc. as described above. The information may be a phone number assigned to the terminal, a product serial number, an IP address assigned to the terminal, a terminal mac address, and the like.

On the other hand, the step s1100, although not shown in Figure 6, may also receive information about the donation groups selected by the user and the rewards will be distributed from one or more of the user's terminal. Through this, the donation group to which the reward is distributed is determined, and information on the selected donation group is separately stored in the storage unit 150.

Thereafter, the first processing unit 110 of the information processing apparatus 100 compares the answer information on the transmitted quiz content with the stored correct answer information corresponding to the quiz content, and the answer information and the correct answer information are preset. In response to the determination criteria, the answer provided by the user is determined as the correct answer (s1200).

In one embodiment of the present invention, the determination condition described in step S1200 may be characterized in that the answer information and the correct answer information are the same as described above, the answer information is a constant value, and the correct answer information is In the case of a fixed range, other determination conditions such as whether the answer information (value) is included in the correct answer information (range) may be used.

In addition, in step s1200, when the answer information and the correct answer information correspond to predetermined criteria, user information such as ID, personal IP, telephone number, etc. for the one or more terminals 10 and / or a user who uses the terminal. In order to stably transfer data to the storage unit 150 to the second processing unit 120, the storage unit 150 may be separately stored to be distinguished from previously stored contents.

After the step s1200, the second processing unit 120 of the information processing apparatus 100 generates information on the correct answer database 160 by extracting only information on one or more users whose answer is correct, and stores the internal or external storage space. Store in

Meanwhile, in an embodiment of the present invention, ⓔ the information processing apparatus 100, specifically, the third processing unit 130, provides information about one or more users whose answers are correct in the correct answer database 160. And extracting, according to an external input, an arbitrary or predetermined extraction criterion by the information processing apparatus to generate and store a winner database 161 for the extracted one or more users (s1410). can do.

The extraction by the external input means extraction by a method in which a winner is determined according to an input signal transmitted by a user at a certain moment, and the random extraction means a person who is constant among all winners without a specific criterion or condition. Means that the extraction is performed through a drawing, such as a computer.In addition, the predetermined extraction criteria may include, for example, various criteria such as excluding those who have a history of donation or weighting the correct answer for a certain age group or gender. Talking was meteorological.

In addition, in the exemplary embodiment of the present invention, the third processing unit 130 may extract the winner by ranking the first, second, and the like in extracting the winner. In this case, step s1410 may further include adding additional data about the ranking to the winner data in the winner database 161.

In another embodiment, the information processing apparatus 100 includes, in detail, the fourth processing unit 140 including the correct correctors, that is, the correct answerers stored in the correct answer database 160 or the extracted winners, That is, the method may further include distributing a predetermined reward to the winners stored in the winner database 161 according to a predetermined distribution criterion (s1500).

Herein, the distribution method based on the predetermined distribution criteria may include a method of distributing the same collectively to each correct answerer or the winner as a specific example, and may be based on various criteria such as ordering, age, gender, etc. that match the correct answer to the correct answerer or winner. There may be a method of assigning a predetermined rank and distributing according to these criteria, and there may be a method of distributing different rewards to each winner. Detailed description of this has been made by meteorology.

Meanwhile, as described above, the reward may be any kind of goods or services that can be paid in exchange for winning a quiz such as prizes, cash, points, and gift certificates.

Finally, in order to realize the distribution of the reward in detail, cash is transferred to the user's account, etc. according to the type of the reward, or a product such as a car, a computer, a mobile phone, or the like is specially selected or It is delivered or delivered to the office of the donor organization designated by the seller or manager. (s1600)

To this end, the fourth processing unit 140 may transmit information on the correct answer or the winner and various kinds of information (priority, etc.) or a command necessary for the distribution of the correct answer or the winner to the external separate servers 300 and 400.

In addition, the fourth processing unit 140 may transmit information on the correct answer or the winner to the external donation group server 500. The external donation group server 500 may be a server operated by a donation group selected by the correct answerer or the winner before participating in the quiz or after participating in the quiz, as described above, or designated by the seller or the administrator. It may be a server operated by a donation organization.

(3) Hereinafter, with reference to Figures 2, 3b, 5, 7a, 7b and 8 in the embodiment of the present invention the configuration of the online marketing system using a quiz in which one or more teams participate and this The marketing method used will be described.

3B is a block diagram of an online marketing system using a quiz in which one team and members of a team participate according to an embodiment of the present invention, and FIG. 5 is an online marketing method using a quiz according to another embodiment of the present invention. It is a block diagram of the information processing apparatus which performs the following. 7A and 7B illustrate examples of query data and corresponding answer data in quiz content in the case of quiz participation by a team in an embodiment of the present invention. 8 is a flowchart illustrating an online marketing method using a quiz according to another embodiment of the present invention.

① As shown in FIG. 3B, a system for implementing the present invention includes one or more terminals G1 to Gn and Gn + 1 and an information processing apparatus 100 of one or more members that may form a team. Characterized in that it comprises a. Through this, the present invention enables a plurality of users to form a team to find a solution to a quiz problem related to or not related to a product or service.

Here, one or more terminals G1 to Gn may transmit user information, terminal information, team information, and / or answer information i2 to the information processing apparatus 100.

As a specific example, the user information may be various information such as an ID, a phone number, a personal IP address, a social security number, or various authentication numbers used in a bank, etc., which may identify a specific person or a specific terminal, and the terminal information may be assigned to the terminal. It may be a variety of information such as a telephone number, a product serial number, and an IP address assigned to a terminal.

Meanwhile, the team information may include a team name, team representative, team representative account number or team representative product receiving address.

Here, the one or more terminals G1 to Gn are based on a social network service system capable of configuring a human network by an external SNS server 200 as shown in FIG. Or in special cases, it is characterized in that the information can be transmitted and received openly.

Specifically, in one embodiment of the present invention, the one or more terminals G1 to Gn of the one or more members include a hierarchical tree structure in which a plurality of terminals to which information is input and output from one or more members. The terminal of one or more members may be characterized by ��� constituting a human network formed by a terminal network capable of continuously transmitting information directly to another terminal or through an external SNS server.

In particular, one or more of these terminals can transmit information hierarchically and continuously as shown in FIG. 2, so that the information generated by the first information generator 1 is in direct contact with the first information generator 1. As described above, it can be delivered continuously to unrelated others (3 to n).

As shown in FIG. 3B, the set of one or more terminals G1 to Gn is defined as one team in the present invention. That is, as will be described later, the information processing apparatus 100 recognizes the one or more terminals G1 to Gn as one team, and the one or more terminals (in the information processing apparatus 100). Various information such as answer information received from G1 to Gn) is conceptually understood as information transmitted by one team.

On the other hand, in the information processing apparatus 100, information about each terminal or its user received from one or more terminals G1 to Gn may be individually recognized. In this case, however, the terminal or user (member) information transmitted by the one or more terminals G1 to Gn is recognized as the team detail information and separately recorded in the storage space allocated for the information about the team. It may be used by the processing units 110 to 140, for example, the fourth processing unit 140, etc. in the information processing apparatus 100.

In addition, as shown in FIG. 3B, since the plurality of members form a human network by an external SNS server, a request for participation in, or acceptance of, a solution, etc., among the team members or to external members who do not belong to the team. It can be characterized in that the transfer and sharing of information.

That is, one or more terminals G1 to Gn, which are members of the team, are terminals Gn + 1 of external members not belonging to the team, through the social network service system or through other information transfer means. It can be invited to participate in the team, (arrow r) thereby accepting the external member to participate in the team through his terminal (Gn + 1), accordingly the person to the information processing apparatus 100 The team participation determination information may be transmitted including an indication of the intention to be a member of the team.

In this case, preferably, in order to inform members of the team that an external member participates in the team, information on whether to accept the team may be transmitted to the one or more terminals G1 to Gn. .

Also preferably, when the information processing apparatus 100 transmits information including an indication of the intention that the user will be a member of the team, information or identification code and personal ID, personal IP address, Personal identification information such as a telephone number and various authentication numbers, for example, user information or terminal information i3 may be transmitted together.

In this case, the information processing apparatus 100 receives the team participation determination information corresponding to the team participation request information from the terminal of the other person, updates the corresponding team detail information, and identifies and identifies the team. Through the information, it is possible to determine whether the terminal that has sent the answer information corresponds to the team, whether or not the team has submitted a quiz answer, and the reward is correctly distributed to the correct answer or the winner in the distribution of the reward by presenting the correct answer and winning the prize. To be possible.

In conclusion, in order to maximize the marketing effect, one or more members of the team have a hierarchical tree structure in which a plurality of terminals are inputted and outputted from one or more members, and the terminals of the one or more members are directly connected to the terminals of others. Or it may be characterized in that a human network formed by a terminal network that can continuously transmit information through an external SNS server. That is, since the plurality of members form a human network by an external SNS server, the plurality of members may request or accept an invitation to participate in a game or mutually or unilaterally. The terminals G1 to Gn of the one or more members of the plurality of members transmit the team participation request information to the terminal Gn + 1 of another person not included in the team, and the information processing apparatus 100 is The team participation determination information corresponding to the team participation request information may be received from another user's terminal Gn + 1, and the corresponding team detail information may be updated.

Meanwhile, the present invention may further include a seller terminal 30 as shown in FIG. 3B.

The seller terminal 30 inputs information about a product to be sold by the seller or related quiz contents or receives information related to the same as described in FIG. 3A.

② In a specific example of the present invention, the information processing apparatus 100, as shown in Figure 5, the first b processing unit 111, the second processing unit 120, the storage unit 150 and the correct answer database 160 It may be characterized by including.

First, in one embodiment of the present invention, the storage unit 150, the first b processing unit 111 and the second processing unit 120 may exchange information with each other, specifically, the seller providing a product Information, quiz content about prizes, correct answer information corresponding to the quiz content, team information about teams and members of the team participating in the quiz, a method of extracting a winner database from the correct answer database, a method of extracting a winner database from the correct answer database It is characterized in that it stores a variety of information necessary for the implementation of the present invention, such as information about one or more donation groups and / or information about the donation groups to receive a reward from the correct quiz answer.

In one embodiment of the present invention, the team information, information about the team itself, such as the name of the team, the name of the team representative, the representative account number of the team and / or the representative product receiving address of the team and constitutes the team It contains information about each individual member. In particular, the information about the team's name can be used as an identification means in identifying the team that correctly answered or the winning team.

As described above with reference to FIG. 3B, the information on the team and the members of the team and / or the team and the members of the team who have corrected the answer is further included so that a plurality of users form a team to solve the quiz problem. You will be able to find it.

The quiz content may also include a plurality of query data and corresponding to the product, either associated with or not associated with the product, to enable a plurality of members of the team to cooperate to find a solution to the quiz content. It may include a plurality of correct answer data.

On the other hand, the information on the donation groups to be rewarded from the quiz correct answer, the team, that is, the information about the donation organizations selected to be rewarded by each of the team representative or a member of the team, or the present invention It may also be information about a donor organization designated by the service provider (administrator) or seller for.

In another embodiment of the present invention, the storage unit 150, user information participating in the quiz when the information processing apparatus 100 includes the first processing unit 111 and the first processing unit 110 at the same time. Or may further include information about the user who corrected the answer. This will be described later.

In one embodiment of the present invention, the first b processing unit 112, when the one or more terminals that transmitted the response information is a terminal of one or more members constituting a team, and the received response information and The answer information is compared to determine whether the answer information and the answer information correspond to a predetermined criterion.

Meanwhile, in an exemplary embodiment of the present invention, the answer information transmitted from the terminal of the plurality of members may be a plurality of answer data corresponding to each of the plurality of query data.

In this case, the information processing apparatus 100 first receives at least one or more answer data for one or more query data among the plurality of query data, and includes at least one terminal (G1 to Gn) among the terminals of the plurality of members. It may be characterized in that receiving from one terminal (Gk).

In addition, the first b processing unit 112 of the information processing apparatus 100 may include predetermined correct answer data corresponding to each of the plurality of query data and at least one terminal of the terminals G1 to Gn of the plurality of members. One or more answer data received from each of the (Gk ...) are compared to determine whether the answer data is correct, that is, whether or not a predetermined criterion is met.

In other words, in one embodiment of the present invention, the information processing apparatus 100 includes one or more answers corresponding to each of the one or more query data in the quiz content or the government or part of the answer information corresponding to the quiz content. Data or all answer data that may correspond to each of the all query data may be individually, sequentially or collectively received from the terminals G1 to Gn of the one or more members constituting the team. The 1b processor 112 may determine whether the answer information is the correct answer by individually determining whether the received answer data corresponds to the criterion.

More specifically, for each of the query data constituting the quiz content, at least one or more answer data among one or more answer data individually received from each terminal G1 to Gn, and the correct answer data correspond to a predetermined criterion. If this holds true for all the query data, it can be determined as a correct answer.

That is, it is not necessary to receive all the answer data for the plurality of query data from individual terminals of the plurality of members. First, one or more answer data for a part of the plurality of query data are received from individual terminals of a plurality of members to form a set of answer data, and then transmitted from individual terminals of the plurality of members for one of the query data. At least one or more of the set of answered data may correspond to each other, and in this manner, all of the query data may include corresponding answer data, and the correct answer information corresponding to each query data and the respective query data may correspond to each other. If at least one of the corresponding one or more answer data corresponds to a predetermined criterion, the correct answer may be recognized.

An example of this is shown in FIGS. 7A and 7B.

Referring to FIG. 7A, for each of the query data q1 to q3, some answer data a1 to a8 including correct answers and incorrect answers are transmitted. Here, a1 and a6 are transmitted by the member G1, a2, a4 and a7 are transmitted by the member G2, and a3, a5 and a8 are transmitted by the member G3.

In FIG. 7A, a1 and a3 of the answer data a1, a2, and a3 are the correct answers for the query data q1, a5 is the correct answer for the query data q2, and a6 is the correct answer for the query data q3. If one answer data is the correct answer, that is, it corresponds to the correct answer data and the predetermined criterion, in this case, the correct answer is processed.

On the other hand, in FIG. 7B, for each query data q4 to q6, some answer data b1 to b8 including correct answers and incorrect answers are transmitted. Here, b1, b4 and b7 are transmitted by the member G1, b2, b5 and b8 are transmitted by the member G2 and b3 and b6 are transmitted by the member G3.

In FIG. 7B, since b1, b2, and b3 are the correct answers among the query data q1, b2, and b3 for the query data q4, and b4, b5, b6 are the correct answers for the query data q5, and there is no correct answer for the query data q6. Since at least one answer data is not a correct answer for each query data, that is, it does not correspond to the correct answer data and a predetermined criterion, in this case, the answer is incorrect.

On the other hand, the predetermined determination criterion here, as in the first processing unit 110 described above may be generally based on the same answer information and the correct answer information in one example.

In another example, when the answer information is a constant value and the correct answer information is in a predetermined range, whether or not the answer information (value) is included in the correct answer information (range) may be a criterion.

In another example, when there may be a plurality of correct answers for a given quiz, the correct answer information may include one or more correct answers, in which case the answer information is at least one of one or more correct answers in the correct answer information. The above criteria may be used as a criterion.

As described above, the criterion may be freely set by the user of the present invention or a person who provides a service using the present invention according to various criteria that they can think of, and may be changed and updated.

In one embodiment of the present invention, the first b processing unit 112 includes, in the determination, a team including the one or more terminals, a member of the terminal, and a member of the terminal when the answer information corresponds to a predetermined criterion. At least one or more of the team information about may be recorded in the storage unit 150.

Meanwhile, in an embodiment of the present invention, the second processing unit 120 may include one or more correct answer teams whose answers correspond to the predetermined criteria are correct answers, members constituting the team, and / or terminal information of the members. Extracts from the storage to generate the correct answer database 160.

Here, the member information may be various information such as ID, phone number, personal IP address, social security number or various authentication numbers used in banks, etc., which can identify a specific person or a specific terminal, and the terminal information of the member is assigned to the terminal. The phone number, the product serial number, the IP address assigned to the terminal, and the terminal mac address. In addition, the correct answer team information may include the name of the team, the representative of the team, the representative account number of the team, the representative address of the team and the like.

The correct responder database 160 generated through the second processing unit 120 is delivered to the separate remittance server 300 or the advertiser server 400 by the fourth processing unit 140 as described above. The user may be given a price for participating in the quiz, or may be delivered to a separate donation group server 500.

In addition, the correct answer database 160 may be provided to a third processing unit 130 to be described later to allow the third processing unit 130 to generate a winner database 161.

In an embodiment of the present invention, as shown in FIG. 5, the information processing apparatus 100 may further include a first processing unit 110.

The first processing unit 110, when the user who participated in the quiz is participating individually, not the team, that is, the terminal that transmitted the answer to the quiz is not the terminal of the member of a specific team 10 or more terminals 10 The answer information and the correct answer information may be preset by comparing the answer information of the quiz content related to or unrelated to the product and the advertisement, and the correct answer information corresponding to the quiz content related to or not related to the product and the advertisement. Determine whether it meets the criterion.

The content of the first processing unit 110 is the same as described in the chapter (3).

As illustrated in FIG. 5, the information processing apparatus 100 may further include a first a processing unit 111.

The first a processor 111 may determine whether one or more terminals that transmit the response information are member terminals of the team or terminals of a general user in answer information on quiz content transmitted from one or more external terminals. The determination is based on the data stored in the storage unit 150.

That is, when answer information is received for the quiz content sent to the information processing apparatus 100, whether the answer information is transmitted from the general user terminal 10 or one or more members of the plurality of members constituting the team. It is determined whether it is transmitted from the terminals G1 to Gn, and the corresponding processing unit 110 or 112 is called.

Specifically, when the response information is transmitted from the general user terminal 10, the first processing unit 110 is called to process the response information, and the response information includes one or more members of the plurality of members constituting the team. When the data is transmitted from the terminals G1 to Gn, the firstb processor 112 is called to process the response information.

Through the first processing unit 111 as described above, the information processing apparatus 100 can process all the processing units suitable for each, whether the user participating in the quiz is a general individual user or a member of a team. In addition, the online marketing method using quizzes can be performed in more various ways.

In an exemplary embodiment, the present invention may further include a third processor 130 and a winner database 161 as shown in FIG. 5.

The third processing unit 130 extracts information about one or more teams with the correct answer from the correct answer database according to a predetermined or predetermined extraction criterion, that is, the winning team, that is, the extracted one or more teams and team members. Characterized in that the winner database 161 including the information can be generated and stored.

In an embodiment of the present invention, the third processor 130 only differs according to whether the third processor 130 and the winner database 161 described above are weathered through FIG. 4 and whether the correct answer is a user or a team. The other parts are the same.

In addition, in one embodiment of the present invention may further include a fourth processing unit 140.

The fourth processor 140 distributes a predetermined reward to the extracted correct answer team or the extracted winning team according to a predetermined distribution criterion.

That is, the information on the correct answer team or the winning team from the correct answer database 160 or the winner database 161, the product provided by the provider or advertiser of the service using the present invention to the correct answer team or the winning team Alternatively, various rewards such as cash are distributed in accordance with a predetermined distribution standard.

The predetermined distribution criteria may be distributed to each individual team in the same manner as the distribution method to the user described in chapter (2).

In addition, in one embodiment of the present invention, the distribution criteria may further include distribution criteria among members in the team. Specifically, the distribution criteria among the members in the team means, for example, to distribute more to the members who gave the correct answer to more query data in the team or to distribute evenly to all members.

In an embodiment of the present invention, the fourth processing unit 140 may transmit information or a command to an external separate server to allow the user to substantially receive the reward after distributing the reward. Specifically, as shown in FIG. 5, the distributed rewards and the winning team data may be transmitted to an external advertiser server 400 or a donation group server 500. Detailed description thereof has been described in detail through chapter (2), and thus will be omitted here.

On the other hand, the online marketing method using the quiz in the present invention, as shown in Figure 8 is made through the following steps in detail using the above system.

Ⓐ the step of transmitting the advertising content for the product and / or one or more quiz content for the product from the information processing apparatus 100 to the terminal (G1 to Gn) of a plurality of members constituting one or more team; (s2200)

Ⓑ the information processing apparatus 100 receiving answer information on the quiz content from a terminal of a plurality of members constituting the one or more teams; (s2300)

Ⓒ the first b processor 112 of the information processing apparatus 100 compares the response information on the transmitted quiz content with the stored correct answer information corresponding to the quiz content, and the answer information and the correct answer information are preset. Determining answer information provided by the one or more teams as a correct answer when one condition is met; (s2400) and

Ⓓ The second processing unit 120 of the information processing apparatus 100 generates only the correct answer database for the team by extracting only information about one or more correct answer teams whose answer is correct and the users constituting the team. Step by step. (s2500)

Here, the plurality of members constituting the team, a plurality of terminals in which information is input and output from one or more members is formed in a hierarchical tree structure, the terminals of the one or more members are directly or external SNS server (social) It may be configured a human network formed by a terminal network that can continuously transmit information through a network service server (network service server).

Specifically, in this case, the terminal (any one of the terminals G1 to Gn) Gk, the other party's terminal (Gn + 1 of FIG. 3b) that does not include the team participation request information requesting to join the team to which the member belongs ), And the information processing apparatus 100 receives the team participation determination information corresponding to the team participation request information from the terminal Gn + 1 of the other person, and updates the team details accordingly. It can be characterized.

According to an embodiment of the present invention, the information for the advertisement and / or the one or more quiz contents for the product are first transmitted from the information processing apparatus 100 to the terminals G1 to Gn of the plurality of members constituting the one or more teams. send. (s2200)

Here, in the embodiment of the present invention, the step s2200, together with the quiz content, information about one or more donation groups and the donation group selection request information stored in the storage unit 150 to which a user can donate a reward Can be sent together. This allows the team or the plurality of members to select the organization for which they wish to donate a reward.

Such advertisements or information about the donation group may be presented simultaneously with the quiz content or sequentially in a predetermined order, as described in the chapter 2, preferably, advertisements, donation group information, and quizzes. It may be presented to the user in the order of the content.

According to FIG. 8, in step s2200, an advertisement content for a product and / or one or more quiz contents for the product are transmitted from the information processing apparatus to the terminal of one or more users. Step (s2000) and ⓐ-2 the information processing apparatus receives the information on the team creation from the at least one user terminal, the team name, the personal information of the members included in one team, the number of members, the terminal of the member Recording team information including team information, which is information about the team representative member, and / or information on the team information, or optionally generating and recording a team by the information processing apparatus 100; (s2100) can do.

Here, the team details may be changed arbitrarily or according to a predetermined setting according to an embodiment of the present invention. That is, it is also possible for new users to join the team or for members of the team to leave the team.

After the quiz content is transmitted to the terminals of the plurality of members as described above (s2200), the information processing apparatus 100 receives the answer information about the quiz content from the terminals of the plurality of members constituting the one or more teams. Receive. (S2300)

Although not shown in FIG. 8, according to an embodiment of the present disclosure, in step s2300, it is determined whether the terminal that has sent the response information is a terminal of a member constituting the team, and the terminal that has sent the response information is the terminal. In the case of a member terminal, the first b processor 112 may determine whether the answer information is the correct answer. In this case, if the transmitted answer information is not the terminals G1 to Gn of the member of the team, the first processor 110 described above determines whether the answer is correct according to the method described in the chapter 2. You can do that.

Further, in an embodiment of the present invention, in step s2300, in order to clarify who is the correct answerer of the quiz, the user information of the user who took the quiz or the information of the terminal may be transmitted together with the answer information. Here, the user information may be various information such as ID, phone number, personal IP, social security number or various authentication numbers used in banks, etc., which can identify a specific person or a specific terminal as described above. It may be a telephone number assigned to the product, a serial number, an IP assigned to the terminal, and the like.

On the other hand, step s2300, in another embodiment, may receive information about the donation group selected by the user and the rewards will be distributed from one or more user's terminal. Through this, the donation group to which the reward is distributed is determined, and the information about the selected donation group is stored in the storage unit 150.

Information about the donation organization to which these rewards will be distributed may be received from the terminal of the representative of the members constituting the team, or may be received from each terminal of the member.

In particular, in this case, for example, when the information on the donation group is received from the terminal of the representative, it is distributed to the team in the name of the team by the fourth processing unit 140 in the distribution step (s2800) described later. All of the rewards to be distributed may be distributed to the donation organization. In another example, when the information on the donation group is received from each of the members, the fourth processing unit 140 distributes the reward to be distributed to the member who has transmitted the information about the donation group in the distribution step (s2800). Rewards to be donated to a group and distributed to other members who have not sent information about other donor organizations may be distributed to each member who has not sent information about the donating organization.

Subsequently, the first b processing unit 112 of the information processing apparatus 100 compares the response information about the transmitted quiz content with the stored correct answer information corresponding to the quiz content, and the answer information and the correct answer information are pre-written. In response to the set condition, the answer information presented by the one or more teams is determined as the correct answer (s2400), and the second processing unit 120 of the information processing apparatus 100 includes one or more correct answer teams in which the answer is correct; Extracting only information on the user constituting the team to generate and store the correct answer database (160) for the team (s2500)

In addition, the present invention according to the embodiment after the step s2500 ⓔ from the correct answer database for the team, the information on one or more teams and the user constituting the team that the answer is correct according to the predetermined or predetermined extraction criteria Extracting and generating and storing a winner database for the extracted one or more winning teams and information on the users constituting the winning team; (s2600 and s2610) may be further included.

In another embodiment of the present invention, the information processing apparatus after the step s2500 or the step s2600 is the correct answer team, the representative member of the correct answer team or each of the members of the correct answer team or the winning team, the winning team. The method may further include directly distributing the predetermined reward to each representative member or each member of the winning team according to a predetermined distribution criterion or transmitting information on the winner to an external advertiser server (S2700).

As a final step, in order to realize the distribution of the rewards in detail, each team transfers cash to a user's account according to the type of reward, or a product such as a car, a computer, or a mobile phone is delivered or delivered to the user's home or work. Alternatively, the distribution to the members of each team is completed. (S2800) or through an external donation group server 500 may be donated for a certain purpose.

Meanwhile, in one embodiment of the present invention, the quiz content of step s2200 may include a plurality of query data about the product or about other contents associated with the product, and thus, from the terminal of step s2300. The transmitted answer information may include a plurality of answer data corresponding to each of the plurality of query data.

In this case, in step s2400, at least one or more answer data among one or more answer data individually received from each terminal G1 to Gn for each of the query data constituting the quiz content may be included. If it corresponds to a predetermined criterion, and this is true for all the query data can be determined to be the correct answer.

(4) Hereinafter, the actual embodiment of the present invention will be described with reference to FIGS.

9A to 9D illustrate a homepage on which an online marketing system and method using a quiz are implemented according to an embodiment of the present invention.

9A discloses a web page on which a button for advertisement and participation application for a vehicle is located. Users participating in the service using the online marketing method using the quiz (hereinafter referred to as the "service") basically start to solve the quiz problem of the service by browsing the web page and clicking the button marked the participation application. On this web page, only a button for receiving an input regarding an advertisement and participation application for the car is located. However, according to an embodiment, detailed information about the car, for example, a car, may be located at the bottom of the advertisement or button for the car. Various information about fuel economy, sales volume, customer satisfaction, detailed photos of the inside and outside of the vehicle, other technical characteristics, and various multimedia advertisement materials may be added.

FIG. 9B is a query web page that is displayed immediately after the entry page, where the quiz content including five questions (ie, query data) about the advertised vehicle is presented. The query may be easily asked to be intuitively tailored to anyone, but it may be desirable to have more than a certain level of difficulty so that a specific understanding of the vehicle being advertised and the user can search and remember the vehicle more specifically. .

9C is for the lottery web page displayed after the query web page when the correct answer is finally corrected. The drawing may be made by the third processing unit 130 of the information processing apparatus 100 or may be determined according to a user input. Specifically, the slot machine may be used as in the example illustrated in FIG. 9C.

FIG. 9D illustrates a winning web page that appears when the winner is finally won through the above-described method, where a reward of $ 4 and a discount coupon for the vehicle are provided.

The present invention has been described through an example in which the various processing units 110 to 140, the storage unit 150, and the databases 160 and 161 are included in one information processing apparatus 100 as described above. 140 to 140), the storage unit 150 and the database (160, 161) may be implemented in a plurality of information processing apparatus is distributed, all the components may be implemented separately in a plurality of information processing apparatus. As such, some components may be implemented in a specific information processing apparatus, other components may be implemented in another information processing apparatus, or the implementation of each component in another information processing apparatus may be common knowledge in the art. As it is obvious to those who have, the detailed explanation is omitted here.

In another embodiment, the present invention may be embodied in a computer readable medium having stored therein a series of instructions for causing a computer to perform the above-described meteorological method.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the scope of the present invention is not limited to the disclosed exemplary embodiments. In addition, various modifications and improvements within the scope of equivalents of those skilled in the art using the basic concept of the present invention are also within the scope of the present invention.

10: user terminal 30: seller terminal
G1, G2 ... Gn: terminal of the members who make up the team
100: information processing device 200: SNS server
300: money transfer server 400: advertiser server
500: donation group server

Claims (27)

In the online marketing method using a quiz running in a system comprising at least one terminal and at least one information processing device,
A first step of transmitting an advertisement content for a product or advertisement content for a product and one or more quiz contents for the product from an information processing apparatus to a terminal of one or more users;
A second step of receiving, by the information processing apparatus, answer information on the quiz content from at least one user terminal;
When the information processing apparatus compares the response information on the transmitted quiz content with the stored correct answer information corresponding to the quiz content, the user if the answer information and the correct answer information correspond to a predetermined determination criterion. A third step of judging the answer given by the user as a correct answer; And
A fourth step of the information processing apparatus extracting only information about one or more users whose answers are correct, and generating and storing a correct answer database;
Online marketing method using a quiz characterized in that it comprises a.
The method according to claim 1,
A fifth step of extracting information about one or more users whose answers are correct in the correct answerer database according to a predetermined or predetermined extraction criterion to generate and store a winner database for the extracted information about the one or more users;
Online marketing method using a quiz characterized in that it further comprises.
The method according to claim 1 or 2,
Distributing a predetermined reward to the extracted correct answerer or the extracted winner according to a predetermined distribution criterion, or transmitting information on the winner or information about the distributed reward to an external advertiser server or an external donation group server. Sixth step;
Online marketing method using a quiz characterized in that it further comprises.
The method according to claim 1,
The first step,
Further send information about one or more donations from which the user can donate rewards and the donor selection request information;
The second step,
And receiving information about a donation group selected by the user and to which rewards are distributed from one or more user's terminals.
The method according to claim 1,
The criterion is
Online marketing method using a quiz characterized in that the answer information and the correct answer information.
In the online marketing method using a quiz driven in an online marketing system using a quiz including at least one terminal and at least one information processing device,
A step of transmitting, from the information processing device, at least one quiz content of the advertisement contents or the advertisement contents and the product to the terminals of one or more members constituting the one or more teams;
B) receiving, by the information processing apparatus, answer information on the quiz content from terminals of one or more members constituting the one or more teams;
The information processing apparatus compares the answer information about the transmitted quiz content with the stored correct answer information corresponding to the quiz content, and when the answer information and the correct answer information correspond to a preset condition, the one or more teams may be used. Determining the answer information provided as a correct answer and recording information on the one or more terminals or the user; And
Step d, by the information processing apparatus, extracting only information on one or more correct answer teams for which the answer is a correct answer and a user constituting the team to generate and store a correct answer database for the team;
Online marketing method using a quiz characterized in that it comprises a.
The method of claim 6,
The step a,
Further transmitting information on one or more donor organizations capable of donating rewards and the donation group selection request information to terminals of one or more members of one or more members constituting one or more teams,
The b step,
And receiving information about a donation group selected by the member and to which rewards are distributed from one or more member terminals of the one or more team members.
The method of claim 6,
Before step a,
Step a-2 of receiving, by the information processing apparatus, information on the team generation from the terminal of the one or more users, and recording and storing the information on the team;
Online marketing method using a quiz characterized in that it further comprises.
The method according to claim 8,
Before step a-2,
Step a-1 of transmitting advertisement contents or advertisement contents of the product and one or more quiz contents of the product from the information processing apparatus to the terminals of one or more users;
Online marketing method using a quiz characterized in that it further comprises.
The method of claim 6,
The information processing apparatus,
From the correct answer database for the team, one or more teams with the correct answer and information about the users constituting the team are randomly or according to predetermined extraction criteria, and the extracted one or more winning teams and the winning teams Generating and storing a winner database for information on a user constituting the;
Online marketing method using a quiz characterized in that it further comprises.
The method according to claim 8,
Information about the team,
Includes team details, which are team names, personal information of members included in a team, the number of members, information about members' terminals, or information about team representative members,
The team details may be changed arbitrarily or according to a predetermined setting.
The method according to any one of claims 6 to 11,
The information processing apparatus presets the predetermined reward directly to the correct answer team, the representative member of the correct answer team, or each of the members of the correct answer team or the winning team, the representative member of the winning team, or each of the members of the winning team. Distributing according to a distribution criterion or transmitting information on the winner or information on the distributed rewards to an external advertiser server or an external donation group server;
Online marketing method using a quiz characterized in that it further comprises.
The method according to any one of claims 6 to 11,
The quiz content,
A plurality of query data about the product or about other content associated with the product,
Answer information transmitted from the terminal of the plurality of members,
The online marketing method using a quiz characterized by including a plurality of answer data corresponding to each of the plurality of query data.
The method according to claim 13,
The information processing device,
And at least one or more answer data corresponding to one or more query data of the plurality of query data are received from at least one or more terminals of the plurality of member terminals.
The method according to claim 14,
Determining whether the information processing device is the correct answer,
Comparing the predetermined correct data corresponding to each of the plurality of query data with one or more answer data received from each of at least one terminal of the plurality of member terminals to determine and record whether the answer data is correct;
Online marketing method using a quiz characterized in that.
The method according to claim 13,
Checking whether the information processing device is the correct answer,
The information processing apparatus,
Receiving one or more answer data for each of the query data in the quiz content from terminals of one or more members constituting the team,
And comparing the predetermined correct answer data corresponding to each of the plurality of query data with one or more answer data received from each of at least one terminal of the plurality of member terminals to determine whether the answer data is correct or not.
If at least one of the one or more answer data for each of the query data corresponds to the correct answer data and a predetermined condition, the answer information presented by the one or more teams is determined as the correct answer and the one or more terminals, Online marketing method using a quiz, characterized in that for recording at least one or more of the team information about the team member including the member of the terminal and the member of the terminal.
The method according to any one of claims 6 to 11,
The plurality of members,
A plurality of terminals through which information is input and output from one or more members is formed in a hierarchical tree structure, and the terminals of the one or more members can continuously transmit information to another terminal directly or through an external social network service server (SNS). An online marketing method using a quiz, comprising a human network formed by a terminal network.
The method of claim 11,
The plurality of members,
A plurality of terminals through which information is input and output from one or more members is formed in a hierarchical tree structure, and the terminals of the one or more members are provided by a terminal network capable of continuously transmitting information directly to another terminal or through an external SNS server. Configure the formed human network,
The at least one member terminal transmits team participation request information to a terminal of another person not included in the team,
The information processing apparatus receives the team participation determination information corresponding to the team participation request information from the terminal of the other person, and updates the team details corresponding thereto.
In the marketing system including one or more terminals and one or more information processing apparatus that can receive information from a user to perform a marketing method using an advertisement,
A storage unit for storing at least one or more of quiz content about a product, correct answer information corresponding to the quiz content, user information participating in a quiz, information on a donation organization, and information on a donation organization to receive a reward from a quiz correct answerer;
A first processor configured to compare the response information received from the at least one terminal with the correct answer information and determine whether the answer information and the correct answer information correspond to a predetermined criterion; And
A second processor configured to extract information about a user who has transmitted the response information corresponding to the predetermined criterion or the terminal from the storage to generate a correct answer database;
Online marketing system using a quiz comprising one or more terminals and one or more information processing apparatus comprising a.
In the marketing system including one or more terminals and one or more information processing apparatus that can receive information from a user to perform a marketing method using an advertisement,
Quiz content about the product, correct answer information corresponding to the quiz content, user information participating in the quiz, team information about the team and the members of the team participating in the quiz, information about the members of the team, information about donor organizations and quizzes A storage unit for storing at least one or more pieces of information about a donation organization that will receive a reward from a correct answerer;
When the at least one terminal that transmits the answer information is a terminal of at least one member constituting a team, the received answer information is compared with the correct answer information, and the answer information and the correct answer information are preset. 1b processing unit to determine whether or not; And
A second processing unit which generates a correct answer database by extracting one or more correct answer teams whose answer corresponding to the predetermined criterion is a correct answer, information on the members constituting the team and the terminal of the member from the storage;
Online marketing system using a quiz comprising one or more terminals and one or more information processing apparatus comprising a.
The method of claim 20,
The information processing device,
A first processor configured to determine whether the answer information and the correct answer information correspond to a predetermined criterion by comparing the answer information received from the one or more terminals with the correct answer information when the terminal is not a terminal of a member of a team;
Further comprising:
The at least one terminal and at least one information processing apparatus may be configured to generate a correct answer database by extracting information of a user or the terminal that has sent the response information corresponding to the predetermined criterion from the storage unit. Online marketing system using quizzes included.
The method according to claim 21
The information processing device,
A first a processor configured to determine whether one or more terminals that have sent response information about the quiz content transmitted to at least one external terminal are member terminals of the team;
Online marketing system using a quiz comprising one or more terminals and one or more information processing apparatus characterized in that it further comprises.
The method according to claim 19 or 20
The information processing device,
Generating and storing a winner database including information on the extracted one or more users or teams by randomly extracting information about one or more users or teams whose answers are correct in the correct answer database; Third processing unit;
Online marketing system using a quiz comprising one or more terminals and one or more information processing apparatus characterized in that it further comprises.
The method according to claim 19 or 20
The quiz content,
A plurality of query data about the product or about other content associated with the product,
Answer information transmitted from the terminal,
A plurality of answer data corresponding to each of the plurality of query data;
Online marketing system using a quiz comprising one or more terminals and one or more information processing apparatus comprising a.
The method according to claim 19 or 20
The information processing device,
Distributing predetermined rewards to the extracted correct answer winner, the extracted winner, the extracted correct answer team, or the extracted winner team according to a predetermined distribution criterion, or distribute the winner or the winning team or the reward to an external advertiser server A fourth processing unit which transmits information about the network;
Online marketing system using a quiz comprising one or more terminals and one or more information processing apparatus characterized in that it further comprises.
The method according to claim 25
The fourth processing unit,
At least one terminal and at least one terminal, characterized in that for transmitting the information about the winner or the winning team or the distribution of the reward to the donation organization to be sent from the user or the member's terminal or a reward set by the seller or the administrator to be donated Online marketing system using a quiz including an information processing device.
The method of claim 20,
The at least one member,
A plurality of terminals through which information is input and output from one or more members is formed in a hierarchical tree structure, and the terminals of the one or more members can continuously transmit information to another terminal directly or through an external social network service server (SNS). Constitute a human network formed by a terminal network,
The at least one member terminal transmits team participation request information to a terminal of another person outside the team,
The information processing apparatus includes one or more terminals and one or more information processing apparatuses, receiving team participation determination information corresponding to the team participation request information from the terminal of the other person, and updating the corresponding team details. Online marketing system using a quiz that includes.

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