KR20120133859A - Method for providing of terminal reward service - Google Patents

Abstract

PURPOSE: A terminal compensation service providing method is provided to supply a service by using only a terminal inherent identifying member of a mobile terminal without receiving personal information of a user, thereby guaranteeing anonymity of the user. CONSTITUTION: Registration information for a terminal compensation service including a terminal inherent identifying number is received from a mobile terminal(S102). The mobile terminal is registered as an object of the terminal compensation service based on the terminal inherent identifying number(S105). An advertisement contents transmitting request is received from the mobile terminal(S107). Advertisement contents are transmitted to the mobile terminal(S109). A compensation index related to the terminal compensation service is obtained. [Reference numerals] (100) Mobile terminal; (200) Advertisement mediating server; (AA,CC) No; (BB,DD) Yes; (S101) Service registration request?; (S102) Registration information obtainment; (S103) Registration request; (S104) Authentication; (S105) Registration; (S106) Activating an advertisement content receiving function?; (S107) Advertisement content providing request; (S108) Advertisement content selection; (S109) Advertisement content provision; (S111) Calculating a compensation index; (S112) Showing advertisement contents

Description

How to provide terminal compensation service {METHOD FOR PROVIDING OF TERMINAL REWARD SERVICE}

The present invention relates to a terminal compensation service method. More specifically, the present invention relates to a method for providing a terminal reward service using advertising content.

Terminals may be divided into mobile terminals and stationary terminals according to their mobility. Again, the mobile terminal may be divided into a handheld terminal and a vehicle mount terminal according to whether the user can carry it directly.

Recently, services have been proposed that display advertisement content on a mobile terminal and provide various benefits to a mobile terminal user by using a revenue generated by displaying the advertisement content. In general, in order to use such a service, a user needs to perform a registration process such as membership registration to a server that provides a corresponding service by using user's personal information such as name, social security number, and telephone number. In the case of registering on the server using the user's personal information, the user's personal information is exposed frequently causing serious invasion of privacy.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method of providing a terminal compensation service capable of guaranteeing anonymity of a user and effectively returning an advertisement revenue according to the display of advertisement content on a mobile terminal to a user by a method called terminal compensation. It is.

According to an aspect of the present invention, there is provided a method for providing a terminal compensation service, comprising: receiving registration information on a terminal compensation service, including a terminal identification number, from a mobile terminal; Registering the mobile terminal as an object of the terminal compensation service based on the terminal unique identification number; Receiving an advertisement content transmission request from the mobile terminal; Transmitting advertisement content to the mobile terminal; And obtaining a reward index related to a terminal reward service provided to a user of the mobile terminal, based on the advertisement content transmitted to the mobile terminal.

According to the present invention, the intermediary server for providing the advertisement contents can provide the service using only the terminal identification number of the mobile terminal without receiving the user's personal information, so that the user's anonymity can be guaranteed. It works.

In addition, the terminal operator can effectively return the advertising revenue according to the display of the advertising content on the mobile terminal to the user, a method called terminal compensation, thereby maximizing the advertising revenue, the user's preference for the terminal operator It may also acquire the effect of improving.

1 schematically illustrates a system for providing a terminal compensation service according to an embodiment of the present invention.
2 is a block diagram illustrating a mobile terminal according to an embodiment of the present invention.
3 is a structural diagram illustrating an advertisement mediation server 200 according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a terminal compensation service in a system according to an embodiment of the present invention.
FIG. 5 illustrates an example of a screen displaying a terminal reward index obtained when the mobile terminal 100 receives advertisement content according to an exemplary embodiment.

The above objects, features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. It is to be understood, however, that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. Like reference numerals designate like elements throughout the specification. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. In addition, numerals (e.g., days, days, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another component

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

In addition, the suffix "module" and " part "for constituent elements used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role.

The mobile terminal described in this specification may include a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player) .

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the present invention.

1 schematically illustrates a system for providing a terminal compensation service according to an embodiment of the present invention.

According to an embodiment of the present invention, the terminal compensation service, by the terminal operator expresses the advertising content through the mobile terminal 100 manufactured by the terminal, to generate revenue through the display of the advertising content, the generated revenue from the mobile terminal It is a service to return to the user of (100) various benefits. That is, the advertisement intermediary may obtain revenue from the advertisement mediation from the advertiser by providing the advertisement content to the mobile terminal 100. The predetermined amount of the income thus obtained is delivered to the terminal operator, and the terminal operator returns it to various benefits to the user of the mobile terminal 100 who has approved the advertisement. For example, when the user replaces the terminal, the user may provide a benefit such as free replacement or a certain amount of discount.

In the following, a server operated by an advertiser as a server for generating and providing advertisement content is referred to as an 'ad content providing server'. In addition, a server operated by an advertisement broker that mediates the advertisement contents provided by the advertisement contents providing server to the mobile terminal 100 is referred to as an 'advertising broker server'. The advertisement mediation server may be a communication service provider server providing a communication service to the mobile terminal 100 or a terminal service provider server corresponding to the mobile terminal 100. In addition, a server operated by a terminal operator that manufactures a mobile terminal is referred to as a 'terminal operator server'.

Referring to FIG. 1, the mobile terminal 100 connects to the advertisement mediation server 200 through the communication network 500.

The mobile terminal 100 registers with the advertisement mediation server 200 using a terminal unique identification number (hereinafter referred to as 'IMEI') of the mobile terminal 100 to use the terminal compensation service.

In addition, the mobile terminal 100 receives the advertisement content from the advertisement mediation server 200 in connection with the terminal compensation service as the function for receiving the advertisement content for the terminal compensation is activated.

In an exemplary embodiment of the present invention, a case in which the mobile terminal 100 registers the IMEI with the advertisement mediation server 200 to use the terminal compensation service will be described as an example, but the present invention is not limited thereto. IMEI may be replaced with another type of identification number assigned to the mobile station's unique identification number during the terminal manufacturing process. That is, the IMEI may be replaced with another type of identification number assigned by the terminal operator to identify and manage the mobile terminal in the manufacturing process of the mobile terminal.

The advertisement mediation server 200 receives registration information including the IMEI from the mobile terminal 100 connected through the communication network 500. In addition, the mobile terminal 100 is registered to the terminal compensation service provision target based on the received registration information.

In addition, the advertisement mediation server 200 receives the advertisement content from the advertisement content providing server 300, and provides the advertisement content to the mobile terminal 100 registered as a target for providing the terminal compensation service.

In addition, the advertisement mediation server 200 calculates and manages a compensation index based on the number of times of providing advertisement contents and the time of providing the advertisement contents with respect to the mobile terminal 100 registered in the terminal compensation service. In addition, the calculated compensation index is transmitted to the terminal operator server 400.

The terminal operator provides various benefits to the user of the mobile terminal 100 later, based on the reward index received through the advertisement mediation server 200.

For example, the terminal operator may provide a benefit of free replacement of another terminal manufactured by the terminal operator when the terminal is replaced, for a user whose reward index is greater than or equal to a preset value.

In addition, for example, the terminal operator may provide a benefit of discounting a predetermined amount calculated based on the compensation index when the user wants to replace the terminal.

In addition, the advertisement mediation server 200 may transmit at least one parameter used for calculating a corresponding compensation index or a compensation index to the mobile terminal 100 registered in the terminal compensation service. Based on this, the mobile terminal 100 can support the user of the mobile terminal 100 to recognize how much a compensation index he has obtained in relation to the terminal compensation service.

2 is a block diagram illustrating a mobile terminal according to an embodiment of the present invention.

Referring to FIG. 2, the mobile terminal 100 includes a wireless communication unit 110, an A / V input unit 120, a user input unit 130, a sensing unit 140, an output unit 150, and a memory. 160, an interface unit 170, a controller 180, and a power supply unit 190 may be included. The components shown in FIG. 2 are not essential, so a mobile terminal having more or fewer components may be implemented.

Hereinafter, the components will be described in order.

The wireless communication unit 110 may include one or more modules for enabling wireless communication between the mobile terminal 100 and the wireless communication system or between the mobile terminal 100 and the network in which the mobile terminal 100 is located. For example, the wireless communication unit 110 may include a broadcast receiving module 111, a mobile communication module 112, a wireless Internet module 113, a short range communication module 114, and a location information module 115 .

The broadcast receiving module 111 receives a broadcast signal and / or broadcast related information from an external broadcast management server through a broadcast channel.

The broadcast channel may include a satellite channel and a terrestrial channel. The broadcast management server may refer to a server for generating and transmitting broadcast signals and / or broadcast related information, or a server for receiving broadcast signals and / or broadcast related information generated by the broadcast management server and transmitting the generated broadcast signals and / or broadcast related information. The broadcast signal may include a TV broadcast signal, a radio broadcast signal, a data broadcast signal, and a broadcast signal in which a data broadcast signal is combined with a TV broadcast signal or a radio broadcast signal.

The broadcast-related information may refer to a broadcast channel, a broadcast program, or information related to a broadcast service provider. The broadcast related information may also be provided through a mobile communication network. In this case, it may be received by the mobile communication module 112.

The broadcast related information may exist in various forms. For example, an EPG (Electronic Program Guide) of a DMB (Digital Multimedia Broadcasting) or an ESG (Electronic Service Guide) of a DVBH (Digital Video BroadcastHandheld).

The broadcast receiving module 111 receives broadcast signals using various broadcasting systems. In particular, the broadcast receiving module 111 may be a digital multimedia broadcasting broadcasting (DMBT), a digital multimedia broadcasting satellite (DMBS), a media forward link only (MediaFLO), a digital video broadcasting ), And ISDBT (Integrated Services Digital Broadcast Terrestrial). Of course, the broadcast receiving module 111 may be adapted to other broadcasting systems that provide broadcast signals as well as the digital broadcasting system described above.

The broadcast signal and / or broadcast related information received through the broadcast receiving module 111 may be stored in the memory 160.

The mobile communication module 112 transmits and receives radio signals to at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include various types of data depending on a voice call signal, a video call signal or a text / multimedia message transmission / reception.

The wireless Internet module 113 refers to a module for wireless Internet access, and the wireless Internet module 113 can be embedded in the mobile terminal 100 or externally. WLAN (WiFi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) and the like can be used as wireless Internet technologies.

The short range communication module 114 refers to a module for short range communication. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), ZigBee, and the like can be used as the short distance communication technology.

The location information module 115 is a module for confirming or obtaining the location of the mobile terminal. A typical example of the location information module is a GPS (Global Position System) module. According to the current technology, the GPS module 115 calculates information on a distance (distance) from three or more satellites to one point (object), information on the time when the distance information is measured, , It is possible to calculate three-dimensional position information according to latitude, longitude, and altitude of one point (individual) in one hour. Further, a method of calculating position and time information using three satellites and correcting the error of the calculated position and time information using another satellite is also used. The GPS module 115 continues to calculate the current position in real time and uses it to calculate speed information.

Referring to FIG. 2, an A / V (Audio / Video) input unit 120 is for inputting an audio signal or a video signal, and may include a camera 121 and a microphone 122. The camera 121 processes image frames such as still images or moving images obtained by the image sensor in the video call mode or the photographing mode. The processed image frame can be displayed on the display module 151. [

The image frame processed by the camera 121 may be stored in the memory 160 or transmitted to the outside through the wireless communication unit 110. [ The camera 121 may be equipped with two or more cameras according to the configuration of the terminal.

The microphone 122 receives an external sound signal through a microphone in a communication mode, a recording mode, a voice recognition mode, or the like, and processes it as electrical voice data. The processed voice data can be converted into a form that can be transmitted to the mobile communication base station through the mobile communication module 112 when the voice data is in the call mode, and output. Various noise reduction algorithms may be implemented in the microphone 122 to remove noise generated in receiving an external sound signal.

The user input unit 130 generates input data for a user to control the operation of the terminal. The user input unit 130 may include a key pad dome switch, a touch pad (static pressure / capacitance), a jog wheel, a jog switch, and the like.

The sensing unit 140 senses the current state of the mobile terminal 100 such as the open / close state of the mobile terminal 100, the position of the mobile terminal 100, the presence or absence of user contact, the orientation of the mobile terminal, And generates a sensing signal for controlling the operation of the mobile terminal 100. For example, when the mobile terminal 100 is in the form of a slide phone, it may sense whether the slide phone is opened or closed. In addition, it may be responsible for a sensing function related to whether the power supply unit 190 is powered on, whether the interface unit 170 is connected to an external device, and the like. Meanwhile, the sensing unit 140 may include a proximity sensor.

The output unit 150 is for generating output related to visual, auditory or tactile sense and includes a display module 151, an acoustic output module 152, an alarm unit 153, and a haptic module 154 .

The display module 151 displays information processed by the mobile terminal 100. For example, when the mobile terminal 100 is in a call mode, the mobile terminal 100 displays a user interface (UI) or a graphic user interface (GUI) related to the call. When the mobile terminal 100 is in the video communication mode or the photographing mode, the photographed and / or received video or UI and GUI are displayed.

The display module 151 is a liquid crystal display, a thin film transistor liquid crystal display, an organic light emitting diode, a flexible display, or a 3D display. It may include at least one.

Some of these displays may be transparent or light transmissive so that they can be seen through. This may be referred to as a transparent display. A typical example of the transparent display is a transparent LCD or the like. The rear structure of the display module 151 may also be of a light transmission type. With this structure, the user can see the object located behind the terminal body through the area occupied by the display module 151 of the terminal body.

There may be two or more display modules 151 according to the implementation form of the mobile terminal 100. For example, in the mobile terminal 100, a plurality of display modules may be spaced apart or integrally arranged on one surface, and may be disposed on different surfaces, respectively.

In a case where the display module 151 and the sensor for sensing the touch operation (hereinafter, referred to as 'touch sensor') have a mutual layer structure (hereinafter referred to as 'touch screen' It can also be used as an input device. The touch sensor may have the form of, for example, a touch film, a touch sheet, a touch pad, or the like.

The touch sensor may be configured to convert a change in pressure applied to a specific portion of the display module 151 or capacitance generated at a specific portion of the display module 151 into an electrical input signal. The touch sensor can be configured to detect not only the position and area to be touched but also the pressure at the time of touch.

If there is a touch input to the touch sensor, the corresponding signal (s) is sent to the touch controller. The touch controller processes the signal (s) and transmits the corresponding data to the controller 180. Thus, the control unit 180 can know which area of the display module 151 is touched or the like.

Referring to FIG. 2, a proximity sensor 141 may be disposed in an inner region of the mobile terminal covered by the touch screen or near the touch screen. The proximity sensor 141 refers to a sensor that detects the presence or absence of an object approaching a predetermined detection surface or an object present in the vicinity without using a mechanical contact by using an electromagnetic force or infrared rays. The proximity sensor has a longer life span than the contact sensor and its utilization is also high.

Examples of the proximity sensor 141 include a transmission photoelectric sensor, a direct reflection photoelectric sensor, a mirror reflection photoelectric sensor, a high frequency oscillation proximity sensor, a capacitive proximity sensor, a magnetic proximity sensor, and an infrared proximity sensor.

And to detect the proximity of the pointer by the change of the electric field along the proximity of the pointer when the touch screen is electrostatic. In this case, the touch screen (touch sensor) may be classified as a proximity sensor.

Hereinafter, for convenience of explanation, the act of allowing the pointer to be recognized without being in contact with the touch screen so that the pointer is located on the touch screen is referred to as a "proximity touch", and the touch The act of actually touching the pointer on the screen is called "contact touch." The position where the pointer is proximately touched on the touch screen means a position where the pointer is vertically corresponding to the touch screen when the pointer is touched.

The proximity sensor 141 detects a proximity touch and a proximity touch pattern (for example, a proximity touch distance, a proximity touch direction, a proximity touch speed, a proximity touch time, a proximity touch position, and a proximity touch movement state). Information corresponding to the detected proximity touch operation and the proximity touch pattern may be output on the touch screen.

The audio output module 152 may output audio data received from the wireless communication unit 110 or stored in the memory 160 in a call signal reception mode, a call mode or a recording mode, a voice recognition mode, a broadcast reception mode, The sound output module 152 outputs an acoustic signal related to a function (e.g., a call signal reception sound, a message reception sound, etc.) performed in the mobile terminal 100. The audio output module 152 may include a receiver, a speaker, a buzzer, and the like.

The alarm unit 153 outputs a signal for notifying the occurrence of an event of the mobile terminal 100. Examples of events that occur in the mobile terminal include call signal reception, message reception, key signal input, touch input, and the like. The alarm unit 153 may output a signal for notifying the occurrence of an event in a form other than the video signal or the audio signal, for example, vibration. The video signal or audio signal may also be output through the display module 151 or the audio output module 152.

The haptic module 154 generates various tactile effects that the user can feel. Vibration is a representative example of the haptic effect generated by the haptic module 154. The intensity and pattern of vibration generated by the haptic module 154 can be controlled. For example, different vibrations may be synthesized and output or sequentially output.

In addition to the vibration, the haptic module 154 may be configured to perform various functions such as an effect of stimulation by a pin arrangement vertically moving with respect to a contact skin surface, an effect of stimulation by air spraying force or suction force through a jet opening or a suction opening, A variety of tactile effects such as an effect of stimulation through contact of an electrode, an effect of stimulation by an electrostatic force, and an effect of reproducing a cold sensation using a heat absorbing or exothermic element can be generated.

The haptic module 154 may not only deliver the haptic effect through direct contact, but also implement the haptic effect through the muscle sense of the user's finger or arm. At least two haptic modules 154 may be provided according to the configuration of the mobile terminal 100.

The memory 160 may store a program for the operation of the controller 180 and temporarily store input / output data (e.g., a phone book, a message, a still image, a moving picture, etc.). The memory 160 may store data on vibration and sound of various patterns outputted when a touch is input on the touch screen.

In addition, the memory 160 may store a terminal unique identification number of the mobile terminal 100. For example, IMEI can be stored.

In addition, the memory 160 may store advertisement content received from the advertisement mediation server 200.

The memory 160 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), a RAM At least one of a random access memory (RAM), a static random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read- Type storage medium. The mobile terminal 100 may operate in association with a web storage that performs a storage function of the memory 160 on the Internet.

The interface unit 170 serves as a path for communication with all external devices connected to the mobile terminal 100. The interface unit 170 receives data from an external device or receives power from the external device to transfer the data to each component in the mobile terminal 100 or to transmit data in the mobile terminal 100 to an external device. For example, a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, a port for connecting a device having an identification module, an audio I / O port, A video input / output (I / O) port, an earphone port, and the like may be included in the interface unit 170.

The identification module is a chip that stores various types of information for authenticating the use authority of the mobile terminal 100, and includes a user identification module (UIM), a subscriber identify module (SIM), and a universal user authentication module. (Universal Subscriber Identity Module, USIM) and the like. Devices with identification modules (hereinafter referred to as "identification devices") can be manufactured in a smart card format. Accordingly, the identification device can be connected to the terminal 100 through the port.

When the mobile terminal 100 is connected to an external cradle, the interface unit may be a path through which power from the cradle is supplied to the mobile terminal 100, or various command signals input by the user to the cradle may be transmitted It can be a passage to be transmitted to the terminal. Various command signals or power input from the cradle may be operated as signals for recognizing that the mobile terminal is correctly mounted on the cradle.

The control unit 180 typically controls the overall operation of the mobile terminal. For example, voice communication, data communication, video communication, and the like. The control unit 180 may include a multimedia module 181 for multimedia playback. The multimedia module 181 may be implemented in the control unit 180 or may be implemented separately from the control unit 180. [

The controller 180 may perform a pattern recognition process for recognizing handwriting input or drawing input performed on the touch screen as characters and images, respectively.

In addition, the controller 180 may control an operation of the mobile terminal 100 based on a user control input received through the user input unit 130.

In addition, the controller 180 controls the wireless communication unit 110 to connect to the advertisement mediation server 200, and displays the advertisement content received from the advertisement mediation server 200, the display module 151 or the sound output module 152. ) Can also be controlled.

The power supply unit 190 receives an external power source and an internal power source under the control of the controller 180 to supply power for operation of each component.

The various embodiments described herein may be embodied in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays May be implemented using at least one of processors, controllers, microcontrollers, microprocessors, and electrical units for performing functions. In some cases such embodiments may be implemented using a controller 180 < / RTI >

According to a software implementation, embodiments such as procedures or functions may be implemented with separate software modules that perform at least one function or operation. The software code may be implemented by a software application written in a suitable programming language. In addition, the software codes may be stored in the memory 160 and executed by the control unit 180. [

3 is a structural diagram illustrating an advertisement mediation server 200 according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement mediation server 200 may include a communication unit 210, a storage unit 220, a control unit 230, and the like. The components shown in FIG. 3 are not essential, so the advertisement mediation server 200 may be implemented to have more or fewer components.

Hereinafter, the components will be described in order.

The communication unit 210 communicates between the advertisement mediation server 200 and the communication network 500, between the advertisement mediation server 200 and other servers 300 and 400, and between the advertisement mediation server 200 and the mobile terminal 100. It may include one or more modules that make it possible.

The storage unit 220 may store a program for the operation of the advertisement mediation server 200. In addition, the storage unit 220 may temporarily store information input / output related to the advertisement mediation server 200.

In addition, the storage unit 220 stores registration information of at least one mobile terminal registered as a terminal compensation service object. In addition, the storage 220 may store the advertisement contents received from the advertisement content server 300.

The controller 230 typically controls the overall operation of the advertisement mediation server 200.

The controller 230 connects to one or more mobile terminals 100 through the communication network 500.

In addition, when the registration request for the terminal compensation service is received from the mobile terminals 100, the controller 230 may store the registration information received from the mobile terminals 100 in the storage 220.

In addition, the controller 230 stores the advertisement content received from the outside in the storage 220. In addition, based on the registration information of the mobile terminals 100 requesting the terminal compensation service, the mobile terminal 100 provides advertisement content stored in the storage unit 220 to the mobile terminal 100.

In addition, the controller 230 provides the advertisement contents to the mobile terminals 100 applying for the terminal compensation service, and calculates the terminal compensation index according to the exposure of the advertising content for each mobile terminal, and calculates the calculated compensation index for each mobile terminal. It can be stored in the storage unit 220 to manage.

In addition, the controller 230 receives, through the communication unit 210, at least one parameter used for calculating a reward index or a reward index obtained by providing advertisement contents to the mobile terminals 100 applying for the terminal compensation service. Or transmit to 100.

In addition, the controller 230 may transmit the reward index obtained for the mobile terminal 100 through the communication unit 210 to the terminal provider server 400 serving as a subject providing the terminal compensation service.

4 is a flowchart illustrating a method of providing a terminal compensation service in a system according to an embodiment of the present invention.

According to an embodiment of the present disclosure, the user of the mobile terminal 100 accesses the advertisement mediation server 200 through the user input unit 130 of the mobile terminal 100, or the terminal compensation service in the mobile terminal 100. By executing the related function or application, it is possible to request registration for the terminal compensation service. That is, the advertisement mediation server 200 that mediates the advertisement content in connection with the terminal compensation service may request registration as a terminal compensation service object.

Referring to FIG. 4, when a registration request for a terminal compensation service is received from a user (S101), the mobile terminal 100 obtains registration information of the mobile terminal 100 (S102).

The registration information necessary to use the terminal compensation service may include a terminal unique identification number for identifying the mobile terminal 100. In an embodiment of the present invention, a case in which the terminal unique identification number is IMEI will be described as an example. The IMEI may be directly input by the user through the user input unit 130 or may read and use a value previously stored in the memory 160. Unlike the telephone number, the SIM number, and the like, the IMEI does not directly expose the user of the mobile terminal 100. Therefore, when the IMEI is registered in the service using the IMEI, the IMEI may be guaranteed anonymity of the user.

The registration information may also include demographic information such as gender, age, occupation, residence, interests of the user of the mobile terminal 100. The demographic information may be used as filtering information for selecting an advertisement content providing target when providing advertisement content according to provision of a terminal compensation service, and may be distinguished from a name, a phone number, an email address, etc. for identifying a user.

In general, when a user wants to receive a service using the mobile terminal 100, the user needs to input information capable of directly identifying the user to a server that provides the service. For example, it is necessary to enter a variety of information that can identify the user, such as name, social security number, ID, password, email address, telephone number. Accordingly, a problem arises in that the information of the user cannot be exposed during the service providing process. In particular, when providing advertisement content using location information, personal information and location information of a user may be exposed together, which may cause serious privacy infringement.

However, according to an embodiment of the present invention, by using only the terminal unique identification number and demographic information as registration information for registering to the terminal compensation service, invasion of the user's privacy in the process of providing advertisement content according to the terminal compensation service It is less likely to occur and anonymity of the user is guaranteed.

In addition, according to an embodiment of the present invention, by using the terminal unique identification number as registration information for registering in the terminal compensation service, it is also possible to selectively display the advertising content only in the mobile terminal of a specific model.

Referring back to FIG. 4, the mobile terminal 100 requests registration of the terminal compensation service to the advertisement mediation server 200 based on the registration information obtained in step S102 (S103). That is, the registration information obtained from the advertisement mediation server 200 is transmitted, and a registration request for the terminal compensation service is requested.

The advertisement mediation server 200 which receives this performs authentication for the mobile terminal 100 by using the received registration information (S104). For example, based on the IMEI received from the mobile terminal 100, the mobile terminal 100 may authenticate whether the mobile terminal 100 is a terminal targeted for the terminal compensation service provided by the advertisement mediation server 200.

The authenticated mobile terminal 100 is registered in the internal storage unit 220 of the advertisement mediation server 200 as a terminal compensation service object (S105), and the registration information received from the mobile terminal 100 is also the advertisement mediation server 200. ) Is stored in the internal storage unit 220.

Thereafter, when the mobile terminal 100 activates the advertisement content receiving function for the terminal compensation by the user (S106), the mobile terminal 100 requests the advertisement content transmission for the terminal compensation to the advertisement mediation server 200 (S107).

When the advertisement mediation server 200 receives the advertisement content provision request from the mobile terminal 100, the advertisement mediation server 200 selects the advertisement content to be transmitted to the mobile terminal 100 from among the advertisement contents stored in the internal storage 220 (S108).

For example, the advertisement mediation server 200 receives condition information for selecting an advertisement content providing target such as gender, age group, occupation, hobby, etc. for each advertisement content from the advertisement content providing server 300, and the mobile terminal 100 receives the condition information. By comparing with the registration information obtained in the service registration process of the), it is possible to select the advertisement content to be provided to the mobile terminal (100).

For example, the mobile terminal 100 may receive location information for providing the advertisement content from the advertisement content providing server 300 and select advertisement content to be provided to the mobile terminal 100 based on the location information of the mobile terminal 100.

When the condition information for selecting an advertisement content provision target includes location information, the advertisement mediation server 200 needs to further obtain location information of the mobile terminal 100. The advertisement mediation server 200 may obtain location information of the mobile terminal 100 from a communication system including the mobile terminal 100 or directly receive location information from the mobile terminal 100.

Meanwhile, in order to obtain location information of the mobile terminal 100, the advertisement mediation server 200 may request a consent for providing location information to the mobile terminal 100. In addition, the mobile terminal 100 obtains the location information only for the agreed mobile terminal 100.

Referring to FIG. 4, when an advertisement content to be transmitted to the mobile terminal 100 is selected, the advertisement mediation server 200 transmits the selected advertisement contents to the mobile terminal 100 (S109 and S110).

In addition, the advertisement mediation server 200 calculates a compensation index in relation to the terminal compensation for the mobile terminal 100 based on the advertisement content transmitted to the mobile terminal 100 (S111). In addition, the calculated compensation index is classified for each mobile terminal 100 and stored in the internal storage 220.

The calculated compensation index is transmitted to the terminal operator server 400 and may be used as a basis for providing various benefits to the user of the mobile terminal 100 later.

The reward index is a value obtained by indexing the number of times the advertisement content is transmitted to the mobile terminal 100 in relation to the terminal compensation service, the advertisement content transmission period, and the number of times the transmitted advertisement content is displayed, and the advertisement mediation server 200 may use various methods. The compensation index can be calculated.

The compensation index may be calculated based on a period during which the mobile terminal 100 activates an advertisement content receiving function for terminal compensation. That is, as the mobile terminal 100 activates the content receiving function for the terminal compensation, the compensation index may be calculated based on the period of time exposed to the advertisement content.

When the advertisement mediation server 200 receives the advertisement content transmission request from the mobile terminal 100 as the function of receiving the advertisement contents related to the terminal compensation service is activated in the mobile terminal 100, the advertisement mediation server 200 transmits the advertisement contents related to the terminal compensation. Start counting of periods.

As the reception function of the advertisement content related to the terminal compensation service is deactivated in the mobile terminal 100, when the request for stopping the advertisement content transmission is received from the mobile terminal 100, the request for transmitting the advertisement content from the mobile terminal 100 again. The count of the advertisement content transmission period associated with the terminal reward is stopped until received. That is, the advertisement mediation server 200 counts the period of time when the mobile terminal 100 activates the advertisement content receiving function in relation to the terminal compensation service, and converts it into a compensation index.

On the other hand, when the mobile terminal 100 utilizes the period of activation of the advertisement content receiving function in relation to the terminal compensation service as a reward index, the advertisement mediation server 200 may periodically synchronize with the mobile terminal 100. have. If the mobile terminal 100 is unable to receive the advertisement content due to a failure of the mobile terminal 100, a power off, etc., the advertisement mediation server 200 determines this through periodic synchronization and identifies a corresponding period. It may be excluded from the counting associated with the compensation index.

The compensation index may also be calculated based on the number of times the advertisement content is transmitted to the mobile terminal 100. That is, each time the advertisement content is transmitted to the mobile terminal 100, the number of transmissions of the advertisement content may be counted, and a compensation index may be calculated based on this.

The compensation index may also be calculated based on the number of times the mobile terminal 100 displays the advertisement content received for the terminal compensation through the mobile terminal 100. That is, each time the advertisement content is displayed by the mobile terminal 100, the advertisement mediation server 200 may count the number of times the advertisement content is displayed, and calculate a compensation index based on this. In this case, each time the mobile terminal 100 displays the content received from the advertisement mediation server 200 to the display module 151 or the audio output module 152, the mobile terminal 100 transmits a message for notifying the advertisement mediation server 200. There is a need.

Again, referring to FIG. 4, the mobile terminal 100 receiving the advertisement content expresses the advertisement content received through the display module 151 or the sound output module 152 (S112).

In step S112, the mobile terminal 100 can express the advertising content in a variety of ways.

The mobile terminal 100 may display the received advertisement content on the screen in the form of a pop-up window whenever the advertisement content is received.

In addition, the mobile terminal 100 may display the advertisement content received only when the user requests. In this case, when there is advertisement content to be transmitted to the mobile terminal 100, the advertisement mediation server 200 transmits a message informing of this to the mobile terminal 100. The advertisement content may be transmitted to the mobile terminal 100 only when the advertisement content is received from the mobile terminal 100.

In addition, the mobile terminal 100 may control the presentation of the received advertisement content according to the operation mode.

For example, the mobile terminal 100 may control the advertisement content received in the call mode to be displayed when the call mode ends.

In addition, for example, the mobile terminal 100 may control the advertisement content received in the standby mode to be displayed when the standby mode ends. If the received advertisement content is not immediately displayed, the mobile terminal 100 may notify the user that the advertisement content has been received in a manner such as a vibration sound, an alarm sound, and an icon display.

The method of displaying the advertisement content can be set by the user.

That is, the mobile terminal 100 may display menu items related to the advertisement content presentation method through the display module 151 and set the advertisement content presentation method corresponding to the item selected by the user.

According to an embodiment of the present disclosure, the program related to the terminal compensation service may be stored in the memory 160 in the manufacturing process of the mobile terminal 100 or provided as an downloadable application. When provided as a downloadable application, the mobile terminal 100 accesses the Internet, downloads the corresponding application, and stores the downloaded application in the memory 160.

Meanwhile, according to an embodiment of the present disclosure, the advertisement mediation server 200 may set parameters used to calculate a compensation index or a compensation index of the mobile terminal 100 obtained by transmitting the advertisement content to the mobile terminal 100. Can be synchronized with 100. That is, by transmitting the compensation index or parameters used to calculate the compensation index of the mobile terminal 100 to the mobile terminal 100, it can be shared with the mobile terminal 100.

The compensation index or parameters related to the compensation index received from the advertisement mediation server 200 may be displayed on the screen of the mobile terminal 100 in the form of a widget.

FIG. 5 illustrates an example of a screen displaying a terminal reward index obtained when the mobile terminal 100 receives advertisement content according to an exemplary embodiment.

When the terminal compensation service allows the mobile terminal 100 to display the advertisement contents for a certain period of time, when the terminal is provided in a manner of exchanging the terminal for free, the reward index provided by the advertisement mediation server 200 may be exchanged for free terminal. It may be the remaining time until day.

Referring to FIG. 5, the mobile terminal 100 may display the remaining time until the day where the terminal can be exchanged free of charge in the form of a widget 5a. Therefore, the user can intuitively grasp how long the advertisement content is to be received until the user can exchange the terminal free of charge.

Referring back to FIG. 4, FIG. 4 illustrates an example in which a user accesses the advertisement mediation server 200 using the mobile terminal 100 and requests registration for a terminal compensation service using the mobile terminal 100. Although described, the present invention is not limited thereto. The technical idea disclosed in this document is a case in which a user of the mobile terminal 100 connects to the advertisement mediation server 200 through another electronic device such as a computer, and applies for a terminal compensation service using the IMEI of the mobile terminal 100. It is also applicable to. In this case, steps S101 to S103 described above may be performed by an electronic device other than the mobile terminal 100.

According to one embodiment of the present invention, in the process of registering the mobile terminal 100 to be exposed to the advertising content to the server 200 for providing the advertising content using the terminal unique identification number guaranteed anonymity. Therefore, even if the user of the mobile terminal 100 allows the advertisement content to be received for the terminal compensation, there is no need to expose itself, thereby ensuring the anonymity of the user.

The method for providing a terminal compensation service according to the present invention as described above may be provided by recording on a computer-readable recording medium as a program for executing in a computer.

The method for providing a terminal compensation service according to the present invention can be executed through software. When implemented in software, the constituent means of the present invention are code segments that perform the necessary work. The program or code segments may be stored in a processor readable medium or transmitted by a computer data signal coupled with a carrier in a transmission medium or communication network.

The computer-readable recording medium includes a mode type recording device in which data that can be read by a computer system is stored. Examples of computer-readable recording devices include ROM, RAM, CD-ROM, DVD-ROM, DVD-RAM, magnetic tape, floppy disks, hard disks, optical data storage devices, and the like. The computer readable recording medium can also be distributed over network coupled computer devices so that the computer readable code is stored and executed in a distributed fashion.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. The present invention is not limited to the drawings, and all or some of the embodiments may be selectively combined so that various modifications may be made.

Claims (8)

In the terminal compensation service method using the advertising content,
Receiving registration information for a terminal reward service, including a terminal unique identification number, from the mobile terminal;
Registering the mobile terminal as an object of the terminal compensation service based on the terminal unique identification number;
Receiving an advertisement content transmission request from the mobile terminal;
Transmitting advertisement content to the mobile terminal; And
Acquiring a reward index related to a terminal reward service provided to a user of the mobile terminal based on the advertisement content transmitted to the mobile terminal;
Terminal compensation service providing method comprising a.
The method of claim 1,
The compensation index is a terminal compensation service providing method, characterized in that the index which becomes a reference for selecting a benefit provided to the user by the terminal operator corresponding to the mobile terminal.
The method of claim 2,
And the reward index corresponds to a period in which the mobile terminal allows transmission of advertisement content in relation to the terminal compensation service.
The method of claim 3,
The benefit provided to the user terminal compensation service providing method comprising a certain amount of discount when the terminal free replacement or terminal replacement.
5. The method of claim 4,
Transmitting the compensation index to the mobile terminal,
When the benefit provided to the user is the terminal free exchange, the mobile terminal calculates the remaining time until the terminal free exchange time based on the compensation index, and displays the calculated remaining time period on the screen. How to Provide Compensation Services.
The method of claim 1,
The registration information includes demographic information including the gender, age, residence or hobby of the user,
And selecting content transmitted to the mobile terminal based on the registration information.
The method according to claim 6,
Receiving, from an advertisement content providing server, at least one advertisement content and at least one condition for selecting a content providing target for each of the at least one advertisement content,
The selecting may include comparing the registration information with the at least one condition and selecting content to be transmitted to the mobile terminal.
The method of claim 1,
The terminal unique identification number is a mobile terminal compensation service providing method characterized in that the International Mobile Equipment Identity (IMEI) assigned during the manufacturing of the mobile terminal.

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