KR20120122884A - Middle provider - Google Patents

Abstract

PURPOSE: An intermediate provider is provided to transmit additional context information to a first micro application when additional contents which played or displayed with contents at the same time are searched. CONSTITUTION: An intermediate provider searches contents which are being played or will be played contents by a full application and a micro application(200). Additional context information about the contents is determined(202). The additional context information is added to the contents(204). The additional context information is transmitted to a first micro application to be used when the added contents which are played or displayed with the contents are searched(206). The search, determination, addition and transmission processes are performed by a second micro application. [Reference numerals] (200) Searching the contents which are being played or will be played by the full application and/or micro application; (202) Additional context information about the contents is determined; (204) The additional context information is added to the contents; (206) The additional context information is transmitted to a first micro application to be used when the added contents which are played or displayed with the contents are searched; (AA) Start; (BB) Finish

Description

Intermediate Provider {MIDDLE PROVIDER}

TECHNICAL FIELD The present invention relates to electronic devices, and more particularly, to dynamic revenue distribution in a system including a micro app.

Currently, media playback is mostly non-interactive and passive. For example, when watching a program on a television, the user simply watches the television. When a user listens to music files on a portable media player, the user simply listens to music. There is a way to allow users to interact with other data sources while using the same device, for example, a method provided by modern televisions to allow users to browse the Internet while watching television, but such interactions are played and It is not specifically designed for the media that exists. If you want to interact with an element related to the media that is currently playing (for example, if you purchase a DVD of the program you are currently watching), you must perform such an operation manually.

There is a technology that allows a device with both a media player and an Internet search function to automatically switch between the two functions depending on the function currently being executed. For example, an option panel with buttons can be used in both television playback mode and Internet browsing mode, thereby providing an integrated viewing operation. However, this technique is limited to systems that simply recognize the current functions being performed by the device, and such systems do not take into account other factors, such as the media currently being played.

Also, media playback is currently an operation on a single device. While multiple users are watching or listening to media through one device (eg, when a family gathers to watch television), this operation is limited to that one device. On the other hand, multiple access devices (with internet access) that can be used within the same area are becoming more and more common. For example, many people carry mobile phones or other mobile communication devices, and many of them have Internet access. In addition, some phones are so smart that they are called minicomputers beyond traditional phone features. Tablet computers are also increasingly used, digital photo frames are becoming more common and internet access (or at least home networks) is also possible.

Also known as the "app store," both app store owners and developers have unlimited opportunities to generate new kinds of revenue. However, there is still a problem of providing opportunities for new types of providers to integrate into the App Store business model, and there is a need for a new revenue stream.

According to a first embodiment of the present invention, there is provided a method, comprising: searching, by an intermediate provider, content that is being played or to be played by a full app and / or a micro app; Determining additional context information about the content; Adding the additional context information to the content; And transmitting the added context information to the first micro app for use in searching for additional content to be played or displayed together with the content.

According to a second embodiment of the present invention, a pull app downloaded from an app store and displaying full app content on a display unit; A first micro app downloaded from the app store and executed simultaneously with the full app content displayed on the display unit; And intercepting the full app content, determining additional context information for the full app content, adding the additional context information to the full app content, and searching for additional content to be played or displayed simultaneously with the content. It provides a system comprising an intermediate provider for transmitting the context information added to the first micro app.

According to a third embodiment of the present invention, there is provided an apparatus, comprising: means for an intermediate provider to retrieve full app content; Means for obtaining context information for the content; Means for determining additional context information for the content; Means for adding the additional context information to the content; And means for transmitting the added context information to the first micro app for use in searching for additional content to be played or displayed with the content.

According to a fourth embodiment of the invention, there is provided a non-transitory program storage device readable by said device implementing program instructions executable by a device performing a method, wherein said method is played by a full app by an intermediate provider. Retrieving content that is being played or to be played; Determining additional context information about the content; Adding the additional context information to the content; And transmitting the augmented context information to the first micro app for use in searching for additional content to be played or displayed together with the content.

1 is a block diagram illustrating a micro app system including an intermediate provider according to an embodiment of the present invention;
2 is a flowchart illustrating a method according to an embodiment of the present invention;
3 illustrates hardware components within an apparatus capable of carrying out embodiments of the methods and systems described herein;
4 is a block diagram illustrating a first apparatus according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention. Although the present invention has been described in conjunction with the preferred embodiment, it is not limited to the embodiment. The present invention, as defined by the appended claims, may be applied to other embodiments, modified embodiments, and equivalents without departing from the spirit or spirit of the invention. The following detailed description is provided to provide a thorough and complete understanding of the present invention. The present invention may be practiced without these details. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In accordance with the present invention, components, process steps and / or data structures may be performed by various kinds of operating systems, program languages, computer platforms, computer programs and / or general devices. Those skilled in the art will also appreciate that devices for specific purposes, such as devices embedded in hardware, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), etc., are outside the scope of the present invention. It will be understood that it may be used to the extent that it does not. The invention may also be embodied as computer instructions stored on a computer readable medium, such as a memory device.

In the embodiment of the present invention, the concept of "micro-app" is used, which is embedded in one or more user devices. Such micro apps are designed to use context information when inquiring one or more micro app providers to obtain result information. The context information may include the media itself, user, device, general environment or social network information. Once this result information is received from the micro app provider, it can be displayed on the user device. In this way, the micro app can automatically retrieve results related to the media currently playing and display it to viewers while the media is playing.

In an embodiment of the present invention, an intermediate provider is added into the structure along with the micro app provider and the full-app (full application) provider. This intermediate provider adds additional context information to the context information. This process can proceed smoothly so that the user does not even realize that there is an intermediate provider. The intermediary provider can then distribute the revenue source by receiving a percentage of the sale from the App Store, as with the full app provider or micro app provider. In this new type of micro app structure, there is a paid cross-linker that charges toll bridges in a variety of micro transactions, as well as between full app providers, micro app providers, intermediate providers, and users that are separate from each other. Each of these paid crosslinkers is a new potential revenue source.

1 is a block diagram illustrating a micro app system including an intermediate provider according to an embodiment of the present invention. As shown, the app store 100 provides a full app 102 and a micro app 104 that can be downloaded (for free or for a fee). In this embodiment, for example, the Amazon ( ^TM ) video on demand (VOD) full app (106), Netflix ( ^TM ) streaming video pool app (108), Blockbust ( ^TM ) streaming view pool app (110), and Hulu ^™ streaming video pull app 112 is provided.

Also provided are the Amazon Store micro app 114, the eBay ^™ micro app 116, the Wal-Mart ^™ micro app 118 and the Best Buy ^™ micro app 120. Each micro app 104 may register with one or more pull apps 102. In these cases, various potential revenue sources exist. First, when a user purchases or downloads a full app, the app store can share revenue with the full app provider. In addition, a pull app may use or download a micro app registered with the pull app. Registration is not required to allow a micro app to interact with the full app, but by registering it announces that the micro app has become part of the revenue structure. The full app can determine the micro app to display, the display order of the micro app, and the display style or preview to display the micro app. Revenue may be generated by purchasing a micro app and the app store 100 distributes revenue with the full app provider 122 as well as the micro app provider 124. Of course, revenue share limits can vary depending on the order in which the micro app is displayed, the style and the preview. For example, more prominent micro apps (such as those in the top list or with special fonts or formatting) can provide a higher percentage of revenue to the full app provider than those that do not. .

Another source of revenue comes from the operations performed within the micro-functions of micro apps. Such operations include purchasing with micro functionality and may include non-purchasing related operations. For example, the micro app provider 124 may wish to reward the full app provider for all searches performed through the micro function. In addition, the user 126 can share the revenue by making a purchase using the micro function, since the item purchased by the user is ultimately the item that the other user 128 also purchased.

According to an embodiment of the invention, the intermediate provider 130 may be included in such a structure. Such intermediate provider 130 may include an associated micro app 132, but is not necessary in all embodiments. In some embodiments, the intermediary provider may include multiple related micro apps. The intermediary provider 130 may display content being played or displayed by either the full app (here, the full app 106) (eg, via the associated micro app 132 or the micro app in the multiple micro app). It can intercept and add the context of the content as an additional context. This process may be performed by connecting to the intermediate provider 130, which may include connecting to a server operated by the intermediate provider 130 that contains additional context information to be added. For example, if the intermediary provider 130 is a movie information database, such as an Internet Movie Database (IMDB), then the relevant micro app 132 may contain content (e.g., by the full app 106). Context information about the movie title embedded in the streamed movie metadata is transmitted to the intermediate provider 130. The IMDB server can then retrieve additional context information (eg, casting list, location, movie dialogue, etc.) with the context information and send this information back to the micro app 132. The micro app then adds this additional context information to the content's metadata so that when another entity, for example another micro app 114, operates according to the context information (e.g., When retrieving additional related content, searching for products related to contextual information, or dynamically adjusting the revenue share based on contextual information), the other entity may use the additional contextual information along with the original contextual information about the content. have.

In some embodiments, additional context information added by the intermediary provider 130 or the micro app 132 of the intermediary provider may represent all the context information for the content. For example, sometimes there is actually no contextual information about the content being executed or displayed by the pull app. The intermediate provider 130 may actually search for additional context information to infer information about the content and use it as context information for the content. For example, a video or audio-aware micro app such as Shazam can compare the video or audio in the content to a known video or audio database to determine the video or audio identifier, such as the title. This information can then be used to query the back-end database for more information about the content (casting list, location, dialogue) as described above. Thus, although such information may be expressed in terms of "added context," those of ordinary skill in the art may, in broad terms, have no initial context and the added information is the only context information for the content. It will be appreciated that it may sufficiently include the cases used.

In one embodiment of the above information, the added context is time based. In such an embodiment, the intermediate provider or the micro app of the intermediate provider adds context information based on the time at which the content is displayed. For example, specific contextual information may be added to a particular scene of the movie, where the information may indicate the list of performers of the scene, the location of shooting or other information related to that scene of the movie. Such context information may be referred to as a time-based context because it changes variously based on the time of the place included in the content currently viewed by the user. The time-based context can be created in advance and associated with specific content (by being stored on the server). Alternatively, the time-based context can be created dynamically using content.

In addition, time-based context information can change which micro app is used at any point in time. For example, one micro app can be used simultaneously while one scene of a movie is playing, and another micro app can be started automatically when the scene changes to another scene.

In accordance with an embodiment of the present invention, an intermediate provider is used so naturally that no other entity in the system is aware of the existence of the intermediate provider. For example, a micro app for an intermediary provider can be added to the structure, intercept the content played by the full app, automatically query the external database, and add contextual information related to the content. In addition, the added context information may be transmitted to the appropriate micro app instead of the original context information. In this way, the user may not know whether an intermediate provider exists. Also, a full app may not even know if there is an intermediary provider, simply playing its content as usual. And, the final recipient (not the intermediate provider) micro app may simply not know the existence of the intermediate provider while receiving the added context information from the intermediate provider micro app, simply considering receiving the first context information directly from the full app.

Although the term " intermediate provider " is used in the present invention, this entity does not actually need to be an intermediate location between the full app and the micro app. For example, in one embodiment, the "intermediate provider" may add context information about the content even before the content reaches the full app to be played. For example, if IMDB ^™ is an intermediary provider, a movie stored in Netflix ^™ for online streaming may be added as IMDB ^™ context information before the user even starts the Netflix ^™ full app. The intermediate provider may also be the micro app itself. For example, IMDB ^™ may be a micro app for Netflix ^™ .

The original (non-added) contextual information can be retrieved from various sources. One example of a source is the media itself being played. This kind of context information may be called "media content context information" and may include all information about the media itself. One common source of such information may be metadata accompanying the media. In a television program, this information may be embedded in a digital broadcast stream. OTT (over the top) video on demand (VOD) For video or photography, this information can be encoded in a downloaded media file or transmitted separately. For DVD or Blu-Ray ^™ discs, this information can be externally used, such as encoded on the disc itself (in a dedicated metadata file) or using an external GD3 identification database. General video, photo or music files stored on the hard disk drive may include metadata information in the file itself, such as ID3 metadata in MP3 files or xif files in digital cameras. Digital Living Network Alliance (DLNA) streams may also include embedded metadata. Examples of media content context information may include a title, genre, actor, director, show time, scene information, music track, composer, author, and the like. Additional file streams from social networking websites or video streaming websites may also be used in embodiments of the present invention. In addition, files of applications other than media formats such as news, maps, and games may also be used.

As used herein, the term "content provider" is to be interpreted broadly to include all entities that provide information or services desired by a user. This may include textual information, graphical information, shopping capabilities, mapping tools, and the like. In the technical field, the terms "service provider" and "content provider" are used separately, but the boundary between the provider of the content and the provider of the service is ambiguous, and all providers are simply named as content providers. We will unify it as a provider.

In addition, the term "media" used in the present invention is broadly interpreted to include information transmitted to a sharing device or an interaction device as information that other users can see and hear beyond simply existing videos, photos, and documents. Thus "media" includes, for example, a document in a newsreader application, a map in a mapping application, or a graphic of a game application, so that "media content context information" also includes contextual information about such items. The term "full-app content", as used in some of the present invention, is intended to clarify that related content that is not a media format may also be used as a reference in retrieving contextual information and results related to full app content. Used in This "full app content" also comes from a variety of sources, including live television, media players, micro app results, DVDs, and HDMI ports.

The term "micro-app" used in the present invention is to be interpreted in a broad sense to include all applications that can be installed in the device to query the content provider. However, in some embodiments, a micro app is connected to other applications or services to provide only limited micro functionality within a full application or service (called a full app). For example, an Amazon application can provide a full user interface to the Amazon.com ^TM market, while Amazon micro apps only provide limited micro-features (automatic discovery based on context, limited purchasing, etc.). can do. The micro function lets you perform only one action, such as "add to cart" or "add to favorites."

Sources of contextual information exist in addition to the media or pull-up content itself. One of the sources for this various contextual information is the user. Various information about the user can be retrieved either explicitly or implicitly. For example, a user profile including user information such as age, gender, interest, occupation, etc. may be stored. This kind of context information may be useful when determining what information will be retrieved from the content provider. For example, if a family is watching a documentary about Africa, they can give children information including pictures of lions, giraffes, rhinos, etc. (which can be sent directly to the device they are using) and at the same time use them for adults It may be desirable to convey document information about the history of the area being displayed on the device (or shared device) being played. By including user context information as well as media content context information, the system can deliver this personalized service to each device.

The user profile is an example of explicitly specified user context information, but this information can also be inferred from an implicit source. For example, the system may infer that the user is young by examining the application usage history (or the loaded application itself) on the user device. For example, if a device contains several games that are usually played by young children, it can be assumed that the user of the device is young.

Another source of context information is a device. Various information about the device can be retrieved either explicitly or implicitly. For example, device profiles including manufacturer, memory, processor speed, display characteristics, input device, and the like may be stored. This kind of context information can be useful when determining what information will be retrieved from the micro app provider. For example, if a family is watching a comedy program, the system may find it helpful to provide a variety of devices with relevant information about the lead actor, such as information about a recent actor's work. Can be. At this time, if one device has faster processing speed, memory capacity, and display characteristics than the other device, the actor provides a trailer of the latest movie that the actor appeared in as a better performing device, and a relatively inferior device. Only the document information about the new movie of the actor can be received.

The device profile is an example of explicitly specified device context information, but this information can also be estimated from an implicit source. For example, the system may assume that the device can play a high resolution image when a plurality of high resolution video files are stored in the memory of the device.

Another source of context information is the environment information in which the device is operating. Such information may include various information such as external environment information (time, temperature, location, etc.) and internal environment information (operating system, other applications running simultaneously, etc.). This kind of context information can also be useful when determining what information will be retrieved from the micro app provider. For example, if the location of the device is "home", the additional data downloaded from the micro app provider may be more entertaining than if the device location is "company".

External context information may be retrieved from various external sensors or devices. In the case of time, for example, a clock device located on the motherboard can be connected. In the case of location, a GPS (global positioning sensor) or similar tracking device may be used. In the case of temperature, a temperature sensor may be used (or location information may be provided to an external database from which the current temperature of that location may be retrieved).

Another source of context information is social networking data. For example, the user's status information provided on a social networking website or data stream may be identified to determine the user's current status, which may help provide results. For example, if the user displays the status of Facebook as "on vacation," the results provided may be different than when the user displays "on duty."

In other embodiments, different weights may be assigned to different contexts depending on the context. For example, one user's device may be given a different weight when the device is executed by another user.

According to another embodiment of the present invention, a middleware scheme is provided that distinguishes a micro app (in some embodiments also including a micro app provider) from a micro app provider. This scheme, though not necessarily, allows the micro app provider to know about the micro app provider and vice versa. Both entities can simply set up programs against the AIPs middleware framework. All applications and the source in this way (for example, a Blu-ray (Blu-Ray ^TM), Netflix (Netflix ^TM), DLNA media, Weiss link (WiseLink), media device, a non-form) are fused or mashup service (mash- up) You can work with other services (micro apps) without knowing the results. This scheme can also automatically provide different contexts and integrated user interfaces for multiple devices. By using a variety of AI engines, this scheme can automatically improve the quality of microservice search results. The algorithm may include a dynamic lookup table based on various context information (multi-context info).

There are also various ways to pay for the process and system. According to one embodiment, the micro app provider pays both the system operator or manufacturer (eg, the operator of the micro app store) and the media company that encodes the media data along with the appropriate metadata (in a suitable manner). For example, such payments may be made on purchases using a micro app, so if a user makes a purchase from a micro app provider (eg, purchases of related toys from Amazon), the micro app store and media company May receive payment from the proceeds. In another embodiment, the payment may be based on the number of page views (or clicks) received from the micro app provider from the micro app in the micro app store or based on media created by the media company. This “per click” payment may be advantageous for micro app providers who earn revenue through advertising, such as mapping micro app providers, rather than selling products. According to yet another embodiment, revenue may be regularly paid in accordance with a partnership agreement between the micro app provider, the micro app store operator and the media company.

According to another embodiment of the present invention, when the micro app store provides a media company with an opportunity to attract new subscribers, the revenue generated from the subscription to the media company (e.g. Netflix ^TM subscription) is micro You can share with your app store owner.

According to another embodiment of the present invention, the affiliate and consignment system is designed to include entities other than media companies, micro app store operators and micro app providers. For example, these entities are the owners of additional websites (affiliates) that pay, and these websites drive users to the micro app store and generate revenue for media companies or micro app providers. Such a system may be designed to track affiliate IDs as part of the process to ensure proper payment has been made. For example, such an affiliate ID may be tracked as part of a cookie stored during a session in the network.

According to another embodiment of the present invention, a particular micro app may be considered a "premium" micro app, allowing a user to subscribe or purchase a micro app from a micro app store operator. Some of the revenue generated in this case may be distributed to media companies and / or micro app providers.

According to another embodiment of the invention, the revenue generated when renting and selling digital information (eg, media) of a media company or micro app provider is shared by the media company, micro app store operator, and / or micro app provider. Can have

2 is a flowchart illustrating a method according to an embodiment of the present invention. Each step of the method is performed by an intermediate provider. Specifically, each step is performed by a micro app affiliated with the intermediate provider. In step 200, content being played or to be played by the full app and / or the micro app may be retrieved. The step may include "closing" the content, where the term "masking" may be interpreted in a broad sense to be searchable before the content is even sent to the full app. This search can be done transparently, i.e. without showing the pull app that the search is in progress. In step 202, additional context information for the content is determined. This step includes using the initial contextual information about the content, such as other information stored in the title or metadata, and querying an external database for additional contextual information. In step 204, additional context information is added to the content. For example, the adding step includes adding additional context information to the metadata in a manner similar to how the original context information is stored. In step 206, the added context information is sent to the first micro app for use in retrieving additional content to be played or displayed with the content. This sending step is performed transparently, i.e., in a manner in which the first micro app does not recognize that the context information does not come directly from the full app.

3 illustrates hardware components in an apparatus capable of carrying out embodiments of the methods and systems described herein. According to an embodiment, the apparatus 300 may include a processor 302, a memory 304, firmware 306, an integrated circuit 308, a program logic 310, a storage device 312, and a display 314. A television device comprising a user interface module 316 and a communication module 318. For example, the communication module 318 may be a network interface device or a wireless radio transmitter / receiver.

4 is a block diagram illustrating a first apparatus according to an embodiment of the present invention. The processor 400 may operate to perform many functions although not all of the functions of the present invention. The full app 402 may display full app content on the display 404. The first micro app 406 may be executed at the same time that the full app content is displayed on the display unit 404. The intermediary provider 408 intercepts the full app content, determines additional context information for the full app content, adds additional context information to the full app content, and the added content to be played or displayed simultaneously with the content. Can be sent to the first micro app to be used to search.

According to one embodiment of the invention, the system extends to the cloud. In this manner, raw contexts can be retrieved from a plurality of different devices at various locations. Users collect vast amounts of digital assets and use more and more Internet services. Users typically access these assets and services using one or more devices. In general, users may own desktop computers, laptops, and mobile phones (and other devices, as well) that can be used to access and collect information and media. This trend will continue as long as an enormous amount of services and content are available on the web every day. These assets and services are distributed across personal devices as well as various informal groups of information commonly known as clouds. The cloud is a formal or informal group of information based on controls. The present invention is expected to expand the enhanced context system in a similar manner.

 Examples of the configurations described above are program instructions, software modules, microcode, computer program products used in computer readable media, logic circuits, applications required for execution by a processor, as recognized by those skilled in the art. It may be performed in a variety of ways, such as with specific integrated circuits, firmware, electronics, and the like, and may utilize portions of wireless devices, wireless transceivers, and other wireless networks. In addition, the method and system for displaying the multimedia contents described on the present invention on a plurality of electronic display screens may be implemented in an embodiment including only a hardware configuration, an embodiment including only a software configuration, or an embodiment including both a software and a hardware configuration.

The term “computer readable medium” generally refers to main memory, secondary memory, removable storage media, hard disk, flash memory, disk drive memory, CD-ROM and other forms of persistent memory. As used to describe a storage device comprising executable computer code for carrying out the various methods of the present invention, the program storage device should not be considered to include a temporary object, such as a carrier wave or a carrier signal. Program storage devices and computer readable media are generally terms for referring to media such as main memory, secondary memory, removable storage disks, hard disk drives, and other types of storage devices or components.

Various aspects, features, embodiments, or implementations of the invention described above may be used alone or in combination. Various features and advantages of the invention are apparent from the description of the invention, which is included in the claims. In addition, the present invention is not limited to the above embodiments, and various modifications and variations are possible to those skilled in the art to which the present invention pertains. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

Claims (20)

The intermediate provider searching for content being played or to be played by the full-app and / or the micro-app;
Determining additional context information about the content;
Adding the additional context information to the content; And
Transmitting the added context information to a first micro app for use in searching for additional content to be played or displayed with the content. The method of claim 1,
The searching is performed without indicating to the full app that a search is in progress. The method of claim 1,
Transmitting the added context information is performed in a manner in which the first micro app does not recognize that the context information does not come directly from the full app. The method of claim 1,
Said searching, determining, adding and transmitting are performed by a second micro app, said second micro app being associated with said intermediate provider. The method of claim 1,
The determining may include querying an external database using context information embedded in metadata in the content. The method of claim 1,
The determining may include querying an external database using context information derived from the content. The method of claim 1,
And the additional context information is time based context information. The method of claim 7, wherein
The time-based context information is used to determine to run a micro app at a particular time of execution of the content. The method of claim 1,
Obtaining first context information about the content;
And said adding comprises adding said additional context information to said obtained first context information. 10. The method of claim 9,
Wherein the initial context information comprises context information related to an environment. 10. The method of claim 9,
Wherein the initial context information comprises user context information. 10. The method of claim 9,
Wherein the initial context information comprises device context information. 10. The method of claim 9,
Wherein the initial context information is obtained from metadata for the content. 10. The method of claim 9,
And the initial context information is inferred by examining the content. A full app downloaded from an app store and displaying full app content on a display unit;
A first micro app downloaded from the app store and executed simultaneously with the full app content displayed on the display unit; And
Intercept the full app content, determine additional context information for the full app content, augment the full app content with the additional context information, and search for additional content to be played or displayed simultaneously with the content And an intermediary provider for transmitting augmented context information to the first micro app to be. 16. The method of claim 15,
The additional content is product information. 16. The method of claim 15,
The additional content comprises a map. 16. The method of claim 15,
And the intermediate provider includes a second micro app for querying an external database. Means for the intermediate provider to retrieve the full app content;
Means for obtaining context information for the content;
Means for determining additional context information for the content;
Means for adding the additional context information to the content; And
Means for transmitting the added context information to a first micro app for use in searching for additional content to be played or displayed with the content. A non-transitory program storage device readable by the apparatus having program instructions executable by the apparatus for performing the method,
The method
The intermediate provider searching for content to be played or to be played by the pull app;
Determining additional context information about the content;
Adding the additional context information to the content; And
And sending the added context information to a first micro app for use in searching for additional content to be played or displayed with the content.

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