KR20120122722A - advertisement system using digital sinage - Google Patents

advertisement system using digital sinage Download PDF

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Publication number
KR20120122722A
KR20120122722A KR1020110041052A KR20110041052A KR20120122722A KR 20120122722 A KR20120122722 A KR 20120122722A KR 1020110041052 A KR1020110041052 A KR 1020110041052A KR 20110041052 A KR20110041052 A KR 20110041052A KR 20120122722 A KR20120122722 A KR 20120122722A
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KR
South Korea
Prior art keywords
advertisement
advertising
advertiser
information
server
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Application number
KR1020110041052A
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Korean (ko)
Inventor
한규성
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한규성
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Priority to KR1020110041052A priority Critical patent/KR20120122722A/en
Publication of KR20120122722A publication Critical patent/KR20120122722A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to an advertising system using a digital signage that enables the user terminal and the advertiser's two-way communication, so that the user can experience the advertisement in real time, and the advertiser can maximize the advertisement at a low cost. The present invention is composed of a user terminal 102 and the advertising agency main server 104 connected by a line, in the advertising system using a digital signage with a bypass line 106 is connected between the lines in the middle, The advertising agency main server 104, the feedback server 108 and the advertiser server 110 is connected, the advertising agency main server 104 is the advertising unit 112 for processing the overall operation for the advertisement, and A plurality of advertiser information connected to the advertising unit 112 through an internal network and registered as a member, and a plurality of advertisements requested by an advertising agency. At least one database 114 for storing the high information, wherein the advertising unit 112 analyzes and calculates the number of views of the post containing the advertising information, the advertiser server registered the post in the advertising agency main server ( Advertisement cost calculation algorithm 116 is provided to calculate the advertising costs to pay the advertiser of 110, the database 114 is connected to the advertising unit 112 through the internal network, advertiser information database (DB) for storing the advertiser information ) 118, and an advertisement information database (DB) 120 for storing advertisement information.

Description

Advertisement system using digital sinage}

The present invention relates to an advertising system, and more specifically, the user terminal and the advertiser terminal can be bi-directional communication, so that the user can experience the advertisement in real time, and the advertiser can digitally maximize the advertisement at a low cost. It relates to an advertising system using signage.

If you are using the Internet, you will encounter a lot of advertisements. Such Internet advertisements include, for example, pop-up advertisements that open as soon as a web browser window is opened, banner advertisements within a web site, and the like.

In addition, the above-described Internet advertising is based on what kind of advertisement medium the advertisement requested by the advertiser is to be displayed, what kind of advertisement is placed, where the advertisement is exposed, where is the advertisement ranking, etc. Advertising costs are determined.

Therefore, the advertiser consults and commissions the internet advertising agencies to provide effective advertising at a lower advertising cost. The advertising agency purchases a specific area of the website, that is, an advertising account, for the internet advertisement commissioned by the advertiser, and places the advertisement of the advertiser in the advertising account. Therefore, the advertisement is exposed and advertised to users who visit the website.

However, due to the flooding of various Internet advertisements, Internet advertisements may not be a welcome content for many users when surfing the web. As a result, the exposure of various advertisements does not act as a practical advertisement. This lowers the concentration on the advertisements, and the advertising effect is not so high against the advertising costs.

Accordingly, the present invention has been made in order to solve the above problems according to the prior art, the object of the present invention is that the user terminal and the advertiser terminal can be bi-directional communication, the user can experience the advertisement in real time In this regard, the advertiser is to provide an advertising system using digital signage to maximize advertising at low cost.

However, the object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

Advertising system using a digital signage according to the present invention for achieving the above object,

In the advertising system using a digital signage consisting of a user terminal 102 and the advertising agency main server 104 connected by a line, the bypass line 106 is connected between the lines in the middle,

The advertising agency main server 104, the feedback server 108 and the advertiser server 110 is connected,

The advertisement agency main server 104 is connected to the advertisement unit 112 that processes various operations for the advertisement, the advertisement unit 112 and the internal network, and a plurality of advertiser information registered as a member, the advertisement At least one database 114 for storing a plurality of advertisement information for the advertisement requested by the agency,

In this case, the advertisement unit 112 analyzes and calculates the number of views of the post including the advertisement information, and calculates an advertisement cost calculation algorithm 116 that calculates the advertisement fee to be paid to the advertiser of the advertiser server 110 registered in the advertisement agency main server. ),

The database 114 is connected to the advertising unit 112 through the internal network, the advertiser information database (DB) 118 for storing the advertiser information, and the advertising information database (DB) 120 for storing the advertising information and , Ad history list 122 that displays the advertising history of the posts containing the advertiser's advertising information,

The advertiser server 110 is an advertisement transmission unit 132 that serves to transmit the advertisements produced by the advertiser to the advertising agency main server 104, and the request for the data for the advertisement from the user terminal 102 or the advertisement If there is a question about the content, it consists of an advertising experience unit 134 to enable real-time conversation.

As described above, the advertisement system using the digital signage according to the present invention enables two-way communication between the user terminal and the advertiser terminal, so that the user can experience the advertisement in real time, and the advertiser has a low cost. As it has the effect of maximizing advertising.

In addition, the present invention has an effect that the user terminal can be stably provided with information even when an error occurs in the advertising agency main server.

1 is a schematic view showing an advertising system using a digital signage according to the present invention;
2 is a schematic view showing the advertiser server terminal of FIG.
3 is a configuration diagram schematically showing the feedback server of FIG.
4 is a configuration diagram schematically showing the advertiser server of FIG.

Hereinafter, a preferred embodiment of the advertisement system using the digital signage according to the present invention will be described. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

Figure 1 is a schematic diagram showing an advertising system using a digital signage according to the present invention, Figure 2 is a schematic diagram showing the advertiser server terminal of Figure 1, Figure 3 schematically shows the feedback server of Figure 1 4 is a configuration diagram schematically illustrating the advertiser server of FIG.

As shown in Figures 1 to 4, the advertising system 100 using the digital signage according to the present invention,

Comprising a user terminal 102 and the advertising agency main server 104 connected by a line, a bypass line 106 for connecting between lines in the middle is added.

In addition, the bypass line 106 is representative of additional circuits that physically connect the connection lines, but other means may be used to enable the user terminal 102 to be signal-connected, whereby the user terminal 102 may be connected. The direct connection path is secured even without the main server 104.

In addition, a feedback server 108 is connected to the advertising agency main server 104, and the feedback server 108 is located between the user terminal 102 and the advertising agency main server 104 and the user terminal 102. Coordinates information about the connection or transmission and reception of information between terminals.

In addition, the advertiser agency 110 is connected to the advertisement agency main server 104.

In addition, the advertisement agency main server 104 is connected to the advertisement unit 112 that processes various operations for the advertisement, the advertisement unit 112 and the internal network, and a plurality of advertiser information registered as a member and At least one database 114 for storing a plurality of advertisement information for the advertisement requested by the advertising agency.

The advertisement unit 112 includes an advertisement cost calculation algorithm 116. The advertisement unit 112 includes a central processing unit, a memory device, a storage device, an input / output device, and the like. In addition, the advertisement unit 112 provides at least one advertisement information to be included in the post when registering the post from the advertiser server 110. At this time, the advertisement information has a different unit price according to the number of views.

In addition, the advertisement unit 112 analyzes and calculates the number of views of the post including the advertisement information, and calculates an advertisement fee to be paid to the advertiser of the advertiser server 110 that registered the post in the advertisement agency main server.

In addition, the database 114 is connected to the advertisement unit 112 through an internal network. The database 114 includes an advertiser information database (DB) 118 for storing advertiser information, and advertisement information for storing advertisement information. Database (DB) 120. The advertisement information includes an advertisement type, an advertisement title, an advertisement company (advertiser), a unit price of a search, a location (eg, a URL) where the advertisement information is provided, and a data storage location of the advertisement information.

In addition, the database 114 stores an advertisement history list 122 displaying advertisement details of posts including advertisement information of an advertiser. Here, the advertisement history list 122 is provided so that the advertiser can check the post containing the advertisement information requested by the advertiser, the advertiser information that registered this post, and the number of views of the post.

On the other hand, the advertiser server 110 is composed of an advertisement transmission unit 132 and the advertising experience unit 134.

Here, the advertisement transmitting unit 132 transmits the advertisement produced by the advertiser to the advertisement agency main server 104.

In addition, the advertisement experience unit 134 enables a conversation in real time when there is a request for data from the user terminal 102 or a question about the contents of the advertisement.

On the other hand, the feedback server 108 is composed of a check / list module 124, a statistical module 126, an identification information module 128 and a one-time password module 130.

In this case, the check / list module 124 checks the transmission / reception information of the user terminal 102, and stores the list information.

Preferably, the lists are updated periodically, so that the modified list is transmitted to the user terminal 102 through the feedback server 108, and the user terminal 102 is provided with a valid time of information (e.g., The information including the deadline time and the end time) and the sharing usability of other user terminals (for example, information to be delivered only to a specific region or terminal) may be checked and stored in the list.

In addition, the statistics module 126 statistically stores the location, data type, and request time of the user terminal 102.

The identification information module 128 includes an embedded unique number uniquely secured by the user terminal 102 so that the user terminal whenever a request for data or a connection with the feedback server 108 is reestablished. Check the validity by checking the identity with the embedded unique number transmitted by (102).

Therefore, if an invalid user terminal is connected, the transmission and reception of data is restricted, and the feedback server 108 updates the information indicating that the arbitrary terminal is no longer valid through the identification information module 128 to allow other users. Transmission to the terminal prevents the sharing of data between user terminals.

In addition, the one-time password module 130 generates a one-time password including the one-time password algorithm that has for each user terminal, the same as the one-time password sent from the user terminal at the request or data specified period or a certain period Check it to verify its validity. In this way, the list is stored every time the identity of the one-time password is checked, and then sent to each terminal at the request of the user terminal or at a designated time or a predetermined period, so that the user terminal 102 is always up to date as well as other users. It is possible to hold a list of one-time passwords generated by the terminal.

Therefore, the check / list module 124 of the feedback server 108 sends a list to the user terminal 102, and the user terminal 102, if an error occurs in the advertising agency main server 104, the user terminal After 102 has been validated through the identification information module 128 or the disposable password module 130, the information may be received through the user terminal in real time based on the list.

In addition, the information is divided into advertisement material including a promotional screen that is normally displayed, and request data provided separately from the advertising agency main server 104 in response to a user's request, the error of the advertising agency main server 104 Is generated, the user checks whether the advertisement data or the request data are included in the list of information stored by the user terminal 104 through the feedback server 108 and does not rely on the advertisement agency main server 100. Information can be transmitted between terminals.

Therefore, the present invention can provide a normal function through the data transmission between the user terminal, despite the defect of the advertising agency main server 104 to ensure the bidirectionality, publicity, stability of the digital signage.

The foregoing description of the invention is merely exemplary of the invention and is used for the purpose of illustration only and is not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

100: Advertising system using digital signage
102: user terminal
104: advertising agency main server
106: bypass line
108: feedback server
110: advertiser server
112: advertising unit
114: database unit
116: Advertising cost calculation algorithm
118: Advertiser Information DB
120: advertising information DB
122: advertisement history list
124: check / list module
126: statistics module
128: identification information module
130: disposable password module
132: advertisement transmission unit
134: Advertising Experience Department

Claims (1)

In the advertising system using a digital signage consisting of a user terminal 102 and the advertising agency main server 104 connected by a line, the bypass line 106 is connected between the lines in the middle,
The advertising agency main server 104, the feedback server 108 and the advertiser server 110 is connected,
The advertisement agency main server 104 is connected to the advertisement unit 112 that processes various operations for the advertisement, the advertisement unit 112 and the internal network, and a plurality of advertiser information registered as a member, the advertisement At least one database 114 for storing a plurality of advertisement information for the advertisement requested by the agency,
In this case, the advertisement unit 112 analyzes and calculates the number of views of the post including the advertisement information, and calculates an advertisement cost calculation algorithm 116 that calculates the advertisement fee to be paid to the advertiser of the advertiser server 110 registered in the advertisement agency main server. ),
The database 114 is connected to the advertising unit 112 through the internal network, the advertiser information database (DB) 118 for storing the advertiser information, and the advertising information database (DB) 120 for storing the advertising information and , Ad history list 122 that displays the advertising history of the posts containing the advertiser's advertising information,
The advertiser server 110 is an advertisement transmission unit 132 that serves to transmit the advertisements produced by the advertiser to the advertising agency main server 104, and the request for the data for the advertisement from the user terminal 102 or the advertisement If there is a question about the content, advertising system using a digital signage, characterized in that consisting of an advertising experience unit 134 to enable real-time conversation.
KR1020110041052A 2011-04-29 2011-04-29 advertisement system using digital sinage KR20120122722A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020110041052A KR20120122722A (en) 2011-04-29 2011-04-29 advertisement system using digital sinage

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020110041052A KR20120122722A (en) 2011-04-29 2011-04-29 advertisement system using digital sinage

Publications (1)

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KR20120122722A true KR20120122722A (en) 2012-11-07

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KR1020110041052A KR20120122722A (en) 2011-04-29 2011-04-29 advertisement system using digital sinage

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160062299A (en) * 2014-11-24 2016-06-02 윤성훈 Advertising business system capable of advertising selection according to the power of discernment of advertising efficiency

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160062299A (en) * 2014-11-24 2016-06-02 윤성훈 Advertising business system capable of advertising selection according to the power of discernment of advertising efficiency

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