KR20120121083A - Social Commerce Method by post transaction discount - Google Patents

Abstract

PURPOSE: A social commerce method by using a deferred discount method is provided to enable a consumer applying for a product discount event to pay a discount event product at a fixed price, thereby enabling the consumer to receive discount benefits about the discount event product later. CONSTITUTION: A consumer terminal(300) applies for a product discount event which a social commerce system(200) guides. A product supplier system(100) pays a discount event product at a fixed price by using a payment means of a consumer. The consumer terminal transmits payment authentication information to the social commerce system. The social commerce system transmits a discount target list to the product supplier system. [Reference numerals] (1) Bringing the discount event product; (10) Product supplier; (100) Product supplier system; (2) Guiding the discount event product; (20) Social commerce company; (200) Social commerce company system; (3) Applying for the event; (30) Consumer; (300) Consumer terminal; (4) Payment; (40) Payment company; (400) Payment system; (5) Payment information; (6) Approval result; (7) Discount goods list; (8) Payment after the discount

Description

Social commerce method by post transaction discount

The present invention relates to social commerce, and more particularly, to a social commerce method for providing a product or service at a discounted price to consumers.

In existing social commerce, consumers purchase discount coupons, bring the purchased discount coupons and submit them to the product provider. At this time, the discount event is established when the number of coupons purchased exceeds the target value.

However, the product supplier inquires whether the consumer has a discount coupon at the product ordering stage, and if the consumer has a discount coupon, there may be a case of providing a different quality product. For example, there has been a case where a smaller food item is provided to a consumer having a discount coupon.

This closure, as well as causing the discomfort of the consumer using the social commerce, as well as adversely affects the activation of the social commerce, there is a need to find a way to prevent this.

The present invention has been made to solve the above problems, the object of the present invention, to prevent social commerce users discrimination to activate the social commerce, participation in the product discount event guided by the social commerce system Provides a social commerce method for paying discount event products at a regular price using credit card, cash (including account transfer), electronic money, points, mileage, interest-free installment, and receiving discounts on discount event products Is in.

According to an aspect of the present invention, there is provided a social commerce method comprising: applying, by a consumer terminal, to a product discount event guided by a social commerce system; Commodity supplier system, payment of the discount event product at a regular price by credit card, cash (including account transfer), electronic money, points, mileage, interest-free installment, etc. of the consumer who applied to participate in the product discount event; And providing, by the social commerce system, a discount to the discount event product to the consumer.

The providing step may include transmitting, by the consumer terminal, payment authentication information to the social commerce system; The social commerce system receiving the payment authentication information, transmitting a discount target list to the product provider system; Delivering, by the product provider system, the discount target list to a payment system such as credit card, cash (including account transfer), electronic money, points, mileage, interest-free installment, etc .; And billing, by the payment system, such as credit card, cash (including account transfer), electronic money, points, mileage, interest-free installment, etc., with a discount on the discount targets listed in the discount target list to the consumer. It is preferable.

The providing step may further include: transmitting, by the consumer terminal, payment authentication information to the social commerce system; The social commerce system receiving payment authentication information transmitting the discount target list to the payment system; And billing, by the payment system, the discounted price for the discount target included in the discount target list to the consumer.

The providing step may further include determining, by the social commerce system, whether at least one of a product discount event is established and a discount rate based on a product purchase amount determined through the payment authentication information.

In addition, the payment authentication information may be printed on the product payment payment receipt.

The payment authentication information may be any one of a barcode, a QR code, and a serial number.

The providing step may include transmitting, by the product provider system, payment information to a payment system; Transmitting, by the payment system, an approval result to the social commerce system; Transmitting, by the social commerce system, a discount target list to the payment system; And billing, by the payment system, the discounted price for the discount target included in the discount target list to the consumer.

The providing step may further include: transmitting, by the product provider system, an approval result to the social commerce system; The social commerce system transmitting a discount target list to the product provider system; Transmitting, by the product provider system, the discount target list to the payment system; And billing, by the payment system, the discounted price for the discount target included in the discount target list to the consumer.

The providing step may further include determining, by the social commerce system, at least one of whether a product discount event is established and a discount rate based on a product purchase amount determined through the approval result.

In addition, the providing step, the product provider system to the payment relay system, transmitting the unique number with the payment information; Requesting, by the payment relay system, authentication to the social commerce system while transmitting a unique number; If the identification number is valid, the social commerce system notifying the payment relay system of the unique number authentication; And transmitting, by the payment relay system, payment information to the payment system, wherein the payment information includes: 'maximum discount amount' is paid to the social commerce company, and 'commodity price-maximum discount amount' is sent to the product provider. It is preferable that the information is to be settled.

And, the providing step, the social commerce company to refund the discount to the consumer; preferably further comprises a.

In addition, the providing step, the social commerce company to refund the discount difference to the product provider; preferably further comprises a.

As described above, according to the present invention, a discount event product is applied to a credit card, cash (including account transfer), electronic money, points, mileage, interest-free installment, etc. of a consumer who participated in the product discount event guided by the social commerce system. You will pay at the regular price and receive discounts on discounted event products. Accordingly, the product provider can be prevented from discriminating against the social commerce user, thereby enabling the activation of the social commerce more.

In addition, it can improve the utilization of the existing CRM, which is expensive at the expense of the existing costs, enable loyalty marketing through target marketing, and actively use the points. In addition, it is useful in that the coupon is no longer needed.

1 is a view provided to explain the social commerce method according to the first embodiment of the present invention;
2 is a view provided to explain a social commerce method according to a second embodiment of the present invention;
3 is a view provided to explain a social commerce method according to a third embodiment of the present invention;
4 is a view provided to explain a social commerce method according to a fourth embodiment of the present invention;
5 is a view provided to explain a social commerce method according to a fifth embodiment of the present invention;
6 is a view provided to explain a social commerce method according to a sixth embodiment of the present invention, and
7 is a block diagram of a social commerce system.

Hereinafter, with reference to the drawings will be described the present invention in more detail.

The present invention adopts a post-discount method, not a pre-discount method of purchasing a discount coupon from a social commerce company for a product / service discount.

Specifically, in the present invention, when a consumer participates in a social commerce discount event and pays the product / service at the regular price, the consumer discounts the payment price later or refunds the consumer or discounts the event product. Hereinafter, various embodiments will be described in detail.

1. Post-discount by sending payment verification information Social Commerce  #One

1 is a view provided to explain the social commerce method according to the first embodiment of the present invention. The social commerce method according to the present embodiment is performed by a process in which the procedures shown in FIG. 1 are performed in the order of indicated numbers, which will be described in detail below.

(1) The social commerce company 20 attracts a discount event product from the product provider 10.

(2) The social commerce system 200 guides the consumer terminal 300 the discount event product attracted from the product provider 10. The discount event product guide can be a homepage, SNS, e-mail, SMS, or the like.

(3) The consumer 30 connects to the social commerce system 200 through the consumer terminal 300 and requests to participate in a product discount event.

(4) The consumer 30 purchases the product from the product supplier 10, and the consumer's' credit card, cash (including account transfer), electronics through the product supplier system 100 of the product provider 10 Payment of goods by currency, points, miles, interest-free installments, etc. (hereinafter referred to as 'payment methods such as credit cards').

Here, the price of the product to be paid by the payment means such as the credit card of the consumer 30 is not the discounted amount but the original amount (the list price).

On the other hand, the product payment payment receipt is implemented so that payment authentication information in addition to payment information can be printed or attached. Payment authentication information may be implemented by a barcode, QR code or serial number.

(5) The product provider system 100 transmits payment information to the payment system 400.

(6) The consumer 30 transmits payment authentication information to the social commerce system 200 through the consumer terminal 300. 1) If the payment authentication information is a barcode or QR code, the consumer 30 is photographed or scanned and sent to the consumer terminal 300, 2) If the payment authentication information is a serial number, the consumer 30 is a consumer terminal Input it to 300 and transmit it.

(7) The social commerce system 200 transmits a discount target list to the product provider system 100. The social commerce system 200 may check how much the product purchase has been made by the consumers 30 through "(6)", and may determine whether to establish a product discount event based on the purchase amount, as well as determine a discount rate. "(7)" is a procedure performed when a discount event is established.

The discount target list includes information on 1) consumers who will receive the discount, 2) product suppliers who have traded with the consumer, 3) discount event products that the consumer has purchased from the product suppliers, and 4) discount rates.

Meanwhile, the social commerce system 200 may notify the consumer terminal 300 that the discount event has been established and inform the consumer 30 of the fact.

(8) The product provider system 100 delivers the discount target list received from the social commerce system 200 to the payment system 400.

(9) When the payment system 400 charges the consumer 300, the payment system 400 discounts and charges the discount object contained in the discount object list received from the product provider system 100. If requested and stored, the discounted amount will be refunded.

2. Post-discount by sending payment verification information Social Commerce  #2

2 is a view provided to explain the social commerce method according to the second embodiment of the present invention. The social commerce method according to the present embodiment is performed by a process in which the procedures shown in FIG.

Unlike the first embodiment in which the discount target list generated by the social commerce system 200 is transmitted to the payment system 400 through the product provider system 100, in the present embodiment, the discount target list is the social commerce system 200. ) Is transferred directly to the payment system 400.

Detailed description of the remaining items except for this in the present embodiment is the same as the first embodiment and will be omitted.

3. Social Commerce Sawa  After discount by information exchange of settlement company Social Commerce

3 is a view provided to explain the social commerce method according to the third embodiment of the present invention. The social commerce method according to the present embodiment is performed by a process in which the procedures shown in FIG. 3 are performed in the order of indicated numbers, which will be described in detail below.

(1) The social commerce company 20 attracts a discount event product from the product provider 10.

(2) The social commerce system 200 guides the consumer terminal 300 the discount event product attracted from the product provider 10. The discount event product guide can be a homepage, SNS, e-mail, SMS, or the like.

(3) The consumer 30 connects to the social commerce system 200 through the consumer terminal 300 and requests to participate in a product discount event.

(4) The consumer 30 purchases the product from the product supplier 10 and pays for the product using a payment method such as a credit card of the consumer 30 through the product supplier system 100 of the product provider 10.

Here, the price of the product to be paid by the payment means such as the credit card of the consumer 30 is not the discounted amount but the original amount (the list price).

(5) The product provider system 100 transmits payment information to the payment system 400.

(6) The payment system 400 transmits the approval result to the social commerce system 200. The approval result transmitted may include one or more approval results for the discount event product.

(7) The social commerce system 200 transmits a discount target list to the payment system 400. The social commerce system 200 may check how much the product purchase has been made by the consumers 30 through "(6)", and may determine whether to establish a product discount event based on the purchase amount, as well as determine a discount rate. "(7)" is a procedure performed when a discount event is established.

The discount target list includes information on 1) consumers who will receive the discount, 2) product suppliers who have traded with the consumer, 3) discount event products that the consumer purchased from the product suppliers, and 4) discount rates.

Meanwhile, the social commerce system 200 may notify the consumer terminal 300 that the discount event has been established and inform the consumer 30 of the fact.

(8) When the payment system 400 charges the consumer 300, the payment system 400 discounts and charges the discount object included in the discount object list received from the social commerce system 200. If requested and stored, the discounted amount will be refunded.

4. Through the product supplier system Social Commerce Sawa  After discount by information exchange of settlement company Social Commerce

4 is a view provided to explain the social commerce method according to the fourth embodiment of the present invention. The social commerce method according to the present embodiment is performed by a process in which the procedures shown in FIG. 4 are performed in the order of the indicated numbers, which will be described in detail below.

(1) The social commerce company 20 attracts a discount event product from the product provider 10.

(2) The social commerce system 200 guides the consumer terminal 300 the discount event product attracted from the product provider 10. The discount event product guide can be a homepage, SNS, e-mail, SMS, or the like.

(3) The consumer 30 connects to the social commerce system 200 through the consumer terminal 300 and requests to participate in a product discount event.

(4) The consumer 30 purchases the product from the product supplier 10 and pays for the product using a payment method such as a credit card of the consumer 30 through the product supplier system 100 of the product provider 10.

Here, the price of the product to be paid by the payment means such as the credit card of the consumer 30 is not the discounted amount but the original amount (the list price).

(5) The product provider system 100 transmits payment information to the payment system 400.

(6) The product provider system 100 transmits the approval result to the social commerce system 200. The approval result transmitted may include one or more approval results for the discount event product.

(7) The social commerce system 200 transmits a discount target list to the product provider system 100. Through "(6)", the social commerce system 200 may check how much the product purchase has been made by the consumers 30, and determine whether to establish a product discount event based on the purchase amount, as well as determine a discount rate. "(7)" is a procedure performed when a discount event is established.

The discount target list includes information on 1) consumers who will receive the discount, 2) product suppliers who have traded with the consumer, 3) discount event products that the consumer purchased from the product suppliers, and 4) discount rates.

Meanwhile, the social commerce system 200 may notify the consumer terminal 300 that the discount event has been established and inform the consumer 30 of the fact.

(8) The product provider system 100 delivers the discount target list received from the social commerce system 200 to the payment system 400.

(9) When the payment system 400 charges the consumer 300, the payment system 400 discounts and charges the discount object contained in the discount object list received from the product provider system 100. If requested and stored, the discounted amount will be refunded.

5. Post-discount by prepayment and unique information allocation Social Commerce

5 is a view provided to explain the social commerce method according to the fifth embodiment of the present invention. The social commerce method according to the present embodiment is performed by a process in which the procedures shown in FIG. 5 are performed in the order of the indicated numbers, which will be described in detail below.

(1) The social commerce company 20 attracts a discount event product from the product provider 10.

(2) The social commerce system 200 guides the consumer terminal 300 the discount event product attracted from the product provider 10. The discount event product guide can be a homepage, SNS, e-mail, SMS, or the like.

(3) The consumer 30 connects to the social commerce system 200 through the consumer terminal 300 and requests to participate in a product discount event.

(4) The social commerce system 200 transmits a unique number to the consumer terminal 300 of the consumer 300 who applied for participation.

(5) the consumer 30 purchases the product from the product provider 10, and through the product supplier system 100 of the product provider 10 to pay for the product price by means of payment, such as a credit card of the consumer 30, During payment, a unique number is additionally input through the product provider system 100.

(6) The product provider system 100 transmits the unique number together with the payment information to the payment relay system 500 of the payment relay company 50.

(7) The payment relay system 500 requests authentication to the social commerce system 200 while transmitting a unique number.

(8) If it is confirmed as a valid unique number, the payment relay system 500 notifies the unique number authentication.

(9) The payment relay system 500 transmits payment information to the payment system 400. Here, 1) the 'maximum discount amount' of the product price is paid to the social commerce company 20, and 2) the 'commodity price-the maximum discount amount' to be paid to the product provider 10.

(10) The social commerce company 20 pays a discount difference to the product provider 10.

(11) The social commerce company 20 refunds the discount amount to the consumer 30.

The social commerce system 200 may check how much the product purchase is made by the consumers 30 through "(7)", and may determine the discount rate as well as determining whether the product discount event is established based on the purchase amount.

If the discount rate of the product discount event corresponds to the maximum discount rate, only "(11)" is performed. However, if the discount rate of the product discount event does not reach the maximum discount rate, "(10)" and "(11)" are performed together.

For example, if the maximum discount amount is 4,000 won, 1) if the discount rate of the product discount event corresponds to the maximum discount rate, the social commerce company 20 refunds 4000 won to the consumer 30, but 2) of the product discount event If the discount rate corresponds to half of the maximum discount rate, the social commerce company 20 refunds 2000 won to the product provider 10 and refunds 2000 won to the consumer 30.

6. By prepayment and the allocation of unique information, Social commerce  Post-discount by information exchange of system Social Commerce

6 is a view provided to explain the social commerce method according to the sixth embodiment of the present invention. The social commerce method according to the present embodiment is performed by a process in which the procedures shown in FIG. 6 are performed in the order of the indicated numbers, which will be described in detail below.

(1) The social commerce company 20 attracts a discount event product from the product provider 10.

(2) The social commerce system 200 guides the consumer terminal 300 the discount event product attracted from the product provider 10. The discount event product guide can be a homepage, SNS, e-mail, SMS, or the like.

(3) The consumer 30 connects to the social commerce system 200 through the consumer terminal 300 and requests to participate in a product discount event.

(4) The social commerce system 200 transmits a unique number to the consumer terminal 300 of the consumer 300 who applied for participation.

(5) the consumer 30 purchases the product from the product provider 10, and through the product supplier system 100 of the product provider 10 to pay for the product price by means of payment, such as a credit card of the consumer 30, During payment, a unique number is additionally input through the product provider system 100.

(6) The product provider system 100 requests authentication to the social commerce system 200 while transmitting a unique number.

(7) If it is verified with a valid unique number, the social commerce system 200 pays the amount corresponding to the maximum discount amount by itself, and if the payment is approved, the unique number authentication is performed on the product provider system 100 with the result. Notify me. In the notification, the price information paid by the social commerce system 200 may be included.

(8) The product provider system 100 transmits payment information to the payment system 400 at an amount excluding an amount prepaid by the social commerce system 200. Therefore, the payment information is 'product price-the maximum discount amount.'

(9) The social commerce company 20 pays a discount difference to the product provider 10.

(10) The social commerce company 20 refunds the discount amount to the consumer 30.

The social commerce system 200 may check how much the product purchase has been made by the consumers 30 through "(6)", and may determine whether to establish a product discount event based on the purchase amount, as well as determine a discount rate.

If the discount rate of the product discount event corresponds to the maximum discount rate, only "(10)" is performed. However, if the discount rate of the product discount event does not reach the maximum discount rate, "(9)" and "(10)" are performed together.

7. Other

The social commerce system 200 may publish the number of purchases for the discount event product and the discount rate accordingly, so that the members can check in real time.

In addition, the technical spirit of the present invention may also be applied to prize events other than the above-mentioned discount event. Specifically, the social commerce company 20 may deliver the prize to the corresponding consumer 30 with reference to the discount target list.

In addition, in the above embodiment, a product discount event is assumed, but in the case of a service discount event, the present invention may be applied.

The above-mentioned models may be implemented by mutually intersecting the payment process and the approval process.

8. Consumer terminal

The consumer terminal 300 is a terminal possessed by the consumer 30 and may be a portable type such as a mobile phone as well as a stationary type such as a PC or a TV.

9. Social Commerce  system

7 is a block diagram of the social commerce system 200. As shown in FIG. 7, the social commerce system 200 includes a communication unit 210, a member information manager 220, a member information DB 230, an event manager 240, and an event DB 250.

The communication unit 210 is connected to communicate with the product provider system 100, the consumer terminal 300, the payment system 400 and the payment relay system 500.

The member information manager 220 receives member information through the consumer terminal 300 and gives an ID. The member information DB 230 is a DB in which member information is stored and managed by the member information manager 220.

The event manager 240 performs the above-described event participation application, event establishment determination, discount rate determination, discount target list generation, payment authentication, unique number generation / authentication, and the like. The event DB 250 stores data and information necessary for the event manager 240 to perform the above-described procedures.

In addition, the event manager 240 transmits a guide letter to the consumer terminal 300 of the consumer 30 in which the event participation application is confirmed.

10. Payment system

The payment system is a system for processing a series of processes for ending a business relationship with credit cards, points, mileage, cash cards, cash, and the like.

11. Social Commerce  System-wide configuration

8 is an overall configuration diagram of a social commerce system. As shown in Fig. 8, the user terminal is composed of an event management system and a customer authentication information system. The event management system performs (discount) event inquiry / application / result inquiry, and the customer authentication information system transmits the purchase result after purchasing the event product.

Supplier system consists of customer authentication information system and payment / payment system. The customer authentication information system generates customer identification data (bar codes, QR codes, etc.) and sends customer authentication information directly to the social commerce system when linked with the social commerce system, and the payment / payment system uses the customer authentication code. By requesting customer authentication to the social commerce system according to the contract method, it is a system that handles the actual purchase payment.

The payment broker consists of a payment / payment system that separates payment requests from suppliers into payments from suppliers and social commerce companies, and a professional communication system for payment and other data transmission.

The billing company consists of an event settlement system that setstles an event in a model through a billing company and charges the user a discount, and a professional communication system for payment and other data transmission.

Social commerce company consists of the following components.

1. Supplier Management: Register / modify / delete supplier information.

2. Event Management: Manage event registration / edit / delete.

3. Settlement system: A system that setstles a supplier and a user according to the determination of whether or not an event is established.

4. Member management: management of member information input / modification / deletion.

5. LBS Management: A system for regional information services.

6. Mileage system: A system that manages the payment / use of mileage according to the member activity.

7. Payment system: A system for payment in the case of social commerce's own payment model.

8. Authentication system: If the customer authentication information and payment request information from the supplier, the member terminal, the system to check whether the normal request.

9. Professional telecommunications system: system for payment and data communication.

10. User DB: DB that stores user related information.

11. Supplier DB: A database that stores supplier-related information.

12. Event DB: DB that stores event related information.

13. Settlement DB: A database that stores settlement related information.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention.

10: Commodity Provider 100: Commodity Provider System
20: social commerce company 200: social commerce system
30: consumer 300: consumer terminal
40: payment company 400: payment system
50: payment relay 500: payment relay system

Claims (15)

Requesting the consumer terminal to participate in a product discount event guided by the social commerce system;
The product supplier system paying the discount event product at a regular price using a payment means of a consumer who participated in the product discount event; And
Providing, by the social commerce system, a discount to the discount event product to the consumer.
The method of claim 1,
The providing step,
Transmitting, by the consumer terminal, payment authentication information to the social commerce system;
The social commerce system receiving the payment authentication information, transmitting a discount target list to the product provider system;
Delivering, by the product provider system, to the payment system, the discount target list; And
And claiming, by the payment system, a discounted price for the discount target included in the discount target list to the consumer.
The method of claim 1,
The providing step,
Transmitting, by the consumer terminal, payment authentication information to the social commerce system;
The social commerce system receiving payment authentication information transmitting the discount target list to the payment system; And
And claiming, by the payment system, a discounted price for the discount target included in the discount target list to the consumer.
4. The method according to claim 2 or 3,
The providing step,
And determining, by the social commerce system, at least one of whether a product discount event is established and a discount rate based on a product purchase amount determined through the payment authentication information.
4. The method according to claim 2 or 3,
The payment authentication information,
Social commerce method characterized in that printed on or attached to the payment receipt for the product payment.
6. The method of claim 5,
The payment authentication information,
Social commerce method, characterized in that any one of a barcode, QR code and serial number.
The method of claim 1,
The providing step,
Transmitting, by the product provider system, payment information to a payment system;
Transmitting, by the payment system, an approval result to the social commerce system;
Transmitting, by the social commerce system, a discount target list to the payment system; And
And claiming, by the payment system, a discounted price for the discount target included in the discount target list to the consumer.
The method of claim 1,
The providing step,
Transmitting, by the product provider system, an approval result to the social commerce system;
The social commerce system transmitting a discount target list to the product provider system;
Transmitting, by the product provider system, the discount target list to the payment system; And
And claiming, by the payment system, a discounted price for the discount target included in the discount target list to the consumer.
9. The method according to claim 7 or 8,
The providing step,
And determining, by the social commerce system, at least one of whether a product discount event is established and a discount rate based on a product purchase amount determined through the approval result.
The method of claim 1,
The providing step,
Transmitting, by the product provider system, a unique number together with payment information to a payment relay system;
Requesting, by the payment relay system, authentication to the social commerce system while transmitting a unique number;
If the identification number is valid, the social commerce system notifying the payment relay system of the unique number authentication;
And transmitting, by the payment relay system, payment information to the payment system.
The payment information,
The 'maximum discount amount' is paid to the social commerce company, the 'commodity price-the maximum discount amount' is a social commerce method characterized in that the information for payment to the product provider.
The method of claim 10,
The providing step,
The social commerce company further comprises the step of refunding the discount or the event product to the consumer; Social commerce method further comprising.
12. The method of claim 11,
The providing step,
The social commerce company further comprises the step of refunding the discount difference to the product provider.
The method of claim 1,
The providing step,
Requesting, by the product provider system, authentication to the social commerce system while transmitting a unique number;
If it is identified with a valid unique number, the social commerce system pays the maximum discount amount by itself and notifies the product provider system of the unique number authentication;
Transmitting, by the product provider system, payment information to the payment system;
The payment information,
Social commerce method, characterized in that the 'product price-the maximum discount amount' is information for the payment to the product provider.
The method of claim 13,
The providing step,
The social commerce company further comprises the step of refunding the discount or the event product to the consumer; Social commerce method further comprising.
The method of claim 13,
The providing step,
The social commerce company further comprises the step of refunding the discount difference to the product provider.

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