KR20120088954A - guide call service method for smart phone - Google Patents

Abstract

PURPOSE: A guide call service method for a smart phone is provided to service a free call between an advertiser or another user and a smart phone user wherein the advertiser and another user are selected by the smart phone user, thereby enabling the smart phone user to quickly and accurately obtain guide information about various stores. CONSTITUTION: A guide call server transmits a guide call menu screen for a guide call service to a smart phone user if the smart phone user accesses a guide call server(S22,S23). The guide call server provides store guide information of an advertiser corresponding to a keyword to the smart phone user if the smart phone user selects keyword search. If the smart phone user selects guide search, the guide call server provides store guide information of a corresponding category to the smart phone user(S24,S27).

Description

Guide call service method for smart phone}

The present invention relates to a guide call service method for a smartphone. In particular, the present invention registers a database of a variety of guide information for the store from the number of advertisers needing advertisements, and then provide the advertiser's store promotion, that is, various guide information according to the keyword search or category search of the smartphone user In addition, the present invention relates to a guide call service method for a smart phone that allows a user to provide a free telephone call with an advertiser or another person.

In other words, the present invention relates to a profit model for providing a free telephone call service to users searching for a store of an advertiser based on the revenue generated when the store is promoted.

Recently, mobile terminals such as mobile phones, PDAs, laptops, 3G phones, smart phones, and the like not only function as a communication means such as mobile communication or wireless internet for voice / video call or information collection, but also communicate with cameras, games, navigation, etc. It is also developed as various other means.

The diversification of the functions of the mobile terminal is closely related to the development of multimedia technology. Now, the mobile terminal has a built-in timer and functions as an alarm clock, and outputs a high-quality sound source of high quality video. It can be used as a mobile sound source player, and it can also be used as a location guide means for vehicles and sidewalks with a GPS receiver function.

On the other hand, due to the development of various technologies of mobile terminals, a technology of serving advertisements using mobile terminals has emerged. This is to deliver advertising messages to mobile terminal users using SMS / MMS. The advertisement message can be delivered to a user of.

However, there are many cases in which unnecessary advertisements are delivered to smartphone users, and there is a problem in that advertisers cannot be charged appropriate advertising costs corresponding to advertisement effects.

The present invention for solving the conventional problems as described above provides advertisers with content for the promotion of the shops desired by the advertiser to the smartphone user, the smartphone user to obtain the guide information for the store necessary for the smartphone user On the other hand, it is possible to receive a free telephone call service, and the purpose of the id call server operator to generate advertising revenue to the smartphone users as much as the service guide information for the advertiser's store.

Guide call service method for a smartphone according to the present invention for achieving the above object, a smartphone user connected to the guide call server in a state in which a plurality of advertisers registered in the store of the guide call server to promote the store The first step of the guide call server transmitting a guide call menu screen for a guide call service to a smartphone user; When the smartphone user selects a keyword search, the guide call server provides the smartphone user with shop guide information for each category corresponding to a keyword, and when the smartphone user selects a category search, the guide call server A second step of providing store guide information of a corresponding category to the smartphone user; And a third step of providing a free telephone call service to the smart phone user who has received the corresponding shop guide information based on the advertisement revenue generated from the advertiser of the store where the smart phone user has received the shop guide information. Characterized in that it comprises a.

Further, in the present invention, the guide information provided to the smartphone user from the guide call server when the smartphone user searches for a keyword has a recommendation guide, a popular guide, my location guide, favorites, ratings, etc. It is done.

In addition, in the present invention, when the smartphone user selects a popular guide category, the guide information provided from the guide call server to the smartphone user is characterized in that the list of the authorization guide and the detailed guide information of the list.

In addition, in the present invention, the guide information provided to the smartphone user from the guide call server when the smartphone user selects the location guide category is characterized in that the detailed guide information for the topic item and the topic item.

In addition, in the present invention, the guide information provided to the smartphone user from the guide call server when the smartphone user selects a guide category for each field is characterized in that the detailed guide information for each field and the corresponding field.

In addition, in the present invention, when the smartphone user selects a free discount guide category, the guide information provided from the guide call server to the smartphone user includes items such as region, location, shopping, and travel for free or discount event. It is characterized in that the detailed guide information for the item.

In addition, in the present invention, the guide call server is the number of smartphone users received the guide information, the number of smartphone users and advertisers provided from the PPC system or the number of access to the advertiser homepage of the smartphone users, provided by the VAN company It is characterized in that the advertising revenue is collected by the advertiser to charge the advertiser advertising costs to generate advertising revenue.

In the present invention, the free telephone call service provided to the smartphone user is a telephone call with an advertiser or a telephone call with a specific user designated by the smartphone user.

In addition, in the present invention, the guide call server is provided with an automatic dialing system, so that the phone number of the advertiser or a specific user can be automatically dialed for a telephone call with the advertiser or a specific user specified by the smartphone user. It is done.

In addition, in the present invention, the smart phone is equipped with an APP voice recognition module, it characterized in that the smart phone user can be provided with a guide call service by voice.

Therefore, according to the present invention, the present invention registers the guide information, such as the address, phone number, map, transportation, homepage, etc. of the store that the advertiser wants to promote in the guide call server, keyword search or popular guide, Search the guide information about the advertiser's store with the search method such as current location guide, recommendation guide, discount free guide, field guide, my guide, etc. By providing a gratuitous telephone call between an advertiser or a user designated by a user and a smartphone user, a smartphone user can obtain guide information for various stores quickly and accurately.

In addition, the present invention is the number of smartphone users provided with the guide information, the number of smartphone users and advertisers detected by the PPC system or the number of access to the advertiser homepage of the smartphone user, the sales information of the advertiser provided from the VAN company, etc. By collecting the advertising cost to advertisers, the guide call server operator can create a new revenue model, advertisers can spend an appropriate advertising cost proportional to the advertising effect.

1 is a system according to the present invention for a user of a smart phone 20 to receive a guide call service for the stores of the advertiser entered in the guide call server 10.
2 is a flowchart illustrating a process of providing a guide call service to stores of an advertiser entered into the guide call server 10 to a user of the smartphone 20.
3 is a diagram illustrating a guide call menu screen provided to a user of a smartphone 20 connected to a guide call server 10 for a guide call service.
4 is an exemplary view showing guide information for each category provided to a user of a smart phone 20 by keyword search.
5 is an exemplary view showing guide information provided to a user of a smart phone 20 by a popular guide search.
FIG. 6 is an exemplary view showing guide information provided to a user of a smart phone 20 by searching a location guide.
7 is an exemplary view showing guide information provided to a user of a smart phone 20 by a guide search by field.
8 is an exemplary view showing guide information provided to a user of a smart phone 20 by a free discount guide search.
9 is an exemplary view showing information provided to the user of the smart phone 20 at the time of my guide.

1 is a system according to the present invention for a user of a smart phone 20 to receive a guide call service for shops of an advertiser entered in a guide call server 10, which is an appropriate cost for a shop that is operated by an advertiser. The opportunity to advertise with the user, the user can easily obtain guide information about the store to be searched, the opportunity to receive free telephone calls with the advertiser or the user, and the guide call server 10 operator to the operator's store. Advertisers have the opportunity to create new revenue models to charge advertisers based on the number of users who have visited, the number of users who have visited the phone, the number of users who have visited the advertiser's homepage, and the sales generated by the store.

The present invention is located on the Internet as shown in Figure 1, the store registration of the advertiser, the guide information for the advertiser's store, the call between the user and the advertiser (or other users), the user visits the advertiser's homepage, the advertiser's sales information collection And a guide call server 10 having functions such as databaseization, measuring and databaseing an advertiser's store popularity, imposing an advertisement fee on an advertiser, automatic dialing, voice recognition, and each of the stores in the guide call server 10. Smartphone (20) and (30) of the user and the advertiser equipped with the APP for the guide call service for the smart phone 20 when the smart phone user requests a consultation with the advertiser or calls with other users The carrier 50 that connects the user to the advertiser 70 phone, the ARS system, or another user's phone 71, and a specific electronic device that allows the user of the smartphone 20 to identify the advertiser. PPC system 60, guide call DB (40) and the smart phone 20 users to check the call to the advertiser 70 having the phone number or the user's telephone 71 to provide the guide call server 10 Smartphone mini homepage server 80 and so on.

As described below, the user of the smart phone 20 searches the stores of the advertisers who have entered the guide call server 10 to obtain guide information, and free phone calls with the advertiser or the general user based on receiving the guide information for the stores. Visiting the call and the advertiser's homepage, the guide call server 10 provides a guide call service to the user of the smart phone 20, and charges the advertiser to the advertiser based on the sales of the advertiser as shown in FIG. .

First, the advertiser is connected to the guide call server 10 using the smart phone 30 or other terminal, by selecting the 'inquiry registration' on the menu screen as shown in Figure 3, the first or often guide call Apply to enter the store of the server 10, accept the acceptance of the guide call server 10 to the outline or detailed information of the store you want to enter, maps, phone numbers, homepage, smartphone users The guide information such as various benefits to be provided is registered (S21).

At this time, the guide call server 10 transforms the guide information registered by the advertiser into a form that can be provided to the user of the smart phone 20 and stores the database in the guide call DB 40.

In the state of databaseting the shop guide information of the advertiser as described above, the guide call server 10 checks whether the user of the smart phone 20 connected to the guide call server 10 to receive the guide call service (S22), When connected to the smart phone (20) guide call menu that allows you to select a search and registration inquiries by category, such as keyword search, popular guide, current guide, recommended guide, free guide, field guide, my guide, etc. It is delivered to the user (S23).

The keyword search is a method of searching for information such as a store telephone number of an advertiser desired by a user using a keyword, which is a method of searching for stores corresponding to a keyword. At this time, the search results are shown in the order of stores near you, popular stores, and recommended stores.

The popular guide is a category that shows the popularity guide of today / this week / Friday / this year according to the ranking, the current location guide shows the nearby restaurants or cool, tea house, rock house, hospital, pharmacy, etc. of the location of the smart phone 20 users It is a category, and a guide is a category that guides free or discounted stores. A free guide is a category that guides free stores such as trouble consultation, loan, and diet consultation. It is a category that guides the stores in each field such as flower delivery, food delivery, and molding. My Guide is a favorite function.

In the embodiment of the present invention has been described as an example of searching through the selection (touch) of the smart phone 20 screen, the present invention is not limited to this, by mounting the APP voice recognition module 62 in the smart phone 20 voice As a matter of course, the advertiser can search and receive various guide information registered.

Here, the menu screen provided to the user of the smart phone 20 is composed of only a comprehensive menu that can be selected by the user of the smart phone 20 as shown in (a) of FIG. 3 as shown in FIG. As the user selects a guide of a specific category, as shown in (b) of FIG. 3 or (c) of FIG. 3, a detailed list and an enlarged list may be configured for smooth selection of the user of the smart phone 20.

When the guide call menu is provided to the user of the smartphone 20 as described above, when the user of the smartphone 20 enters a keyword for keyword search and selects a search (S24), the guide call server 10 may be configured as shown in FIG. As in 4, the category-specific guide information corresponding to the keyword is provided to the user of the smartphone 20 (S26).

In this case, the guide information provided to the smart phone 20 user is composed of items such as a recommended guide, a popular guide, a location guide, favorites, and ratings. In the case of the recommended guide, a phone number is requested by the smart phone 20 user. You will also be provided with detailed information including maps, transportation, addresses, and benefits.

Here, the recommendation guide is a pay per call (PPC) implementation suction as an advertisement area, and detailed information can be viewed by selecting [More]. Popular guide is a category that shows the guide information by the ranking of popularity through sales information and user (consumer) evaluation information not shown, My location guide is based on the current location of the user of the smart phone (20) closest This is a category that shows the guide information by rank, bookmark is a phone number bookmark function, and rating is a function to view or enter a user (consumer) rating.

In addition, when the guide call menu is provided to the user of the smart phone 20 as shown in FIG. 3, when the user of the smart phone 20 selects a guide of a specific category from a plurality of guide categories (S24), the guide call server 10 The guide information of the category is provided to the user of the smartphone 20 (S27).

That is, when the user of the smartphone 20 selects the popular guide, the guide call server 10 provides the user of the smartphone 20 in the ranking list as shown in FIG. 5 as shown in FIG. 5. Done.

At this time, the user of the smart phone 20 can select one of the lists to check detailed guide information. Also, the user of the smart phone 20 or the user of the ARS system 70 or the smart phone 20 of the advertiser can be selected by selecting a call. A call S28 (S29) with the user's telephone 71 can be attempted. When a call with an advertiser attempts to report the list, a telephone call is attempted with an advertiser on the top list, and when a detailed guide information is attempted, a telephone call with an advertiser corresponding to the guide information is attempted. The telephone call between the advertiser and the call or another user designated by the smart phone 20 user is free, that is, based on the revenue that the guide call server 10 can obtain through the advertiser's store promotion. At this time, the telephone call is connected by the automatic dialing system 61 between the smartphone 20 user and the advertiser or another user.

Here, the detailed guide information delivered to the user of the smart phone 20 is composed of items such as a recommendation guide, a popular guide, a location guide, favorites, and ratings as in the keyword search described above.

In addition, when the user of the smartphone 20 selects the location guide, the guide call server 10 may use the hospital, as shown in FIG. 6, to allow the user of the smartphone 20 to select a topic store as shown in FIG. 6. The shops, such as government offices, pharmacies, bars, restaurants, subways, marts, gas stations, and the like, will provide the smartphone 20 users.

In this case, when the user of the smartphone 20 selects one of the guide items per theme such as a hospital, a public office, a pharmacy, a bar, a restaurant, a subway, a mart, a gas station, the guide call server 10 may provide detailed guide information on the corresponding item. To a user of the smart phone 20, whereby the user of the smart phone 20 can obtain guide information for a specific item, and also selects a call to make a call with the advertiser's phone or the advertiser's ARS system 70 and The smartphone 20 may be provided with a telephone call service to another user designated by the user free of charge (S28) (S29).

In addition, when the user of the smartphone 20 selects a guide for each field, the guide call server 10 may provide a beauty and loan as shown in FIG. 7 so that the user of the smartphone 20 may select a store for each field as shown in FIG. 7. To provide the user with a smart phone (20) store items, such as job openings, flower delivery, midnight snack, molding, hair, massage, diet, health.

At this time, when the user of the smartphone 20 selects one of the guide items for each field, such as beauty, loan, job offer, flower delivery, midnight snack, cosmetic, hair, massage, diet, health, the guide call server 10 is the corresponding field Detailed guide information on the guide item is provided to the user of the smart phone 20. This enables the smart phone 20 user to acquire the guide information on the guide item for a specific field and selects a call to select the call of the advertiser or the advertiser. A call with the ARS system 70 and a telephone call service with another user designated by the user of the smartphone 20 may be provided free of charge (S28) (S29).

In addition, when the user of the smartphone 20 selects the luck / free guide, the guide call server 10 may display the luck / free guide items such as My location of the discount / free guide, shopping, and travel as shown in FIG. (20) It will be provided to the user.

In this case, when the user of the smartphone 20 selects one of the lucky / free guide items such as my location, shopping, and travel, the guide call server 10 displays the detailed guide information on the corresponding guide item on the smartphone 20. It will be provided to the user. In this case, the smart phone 20 user may be provided with a discount / free coupon.

In addition, My Guide is a bookmark function, a list of guide information for the stores stored by the user of the smart phone 20 after searching the guide information of the advertiser in various ways as described above as shown in FIG. Of course, the guide information includes detailed information on the specific list according to the request of the smart phone 20 user.

In addition, the user of the smartphone 20 may select the evaluation when the guide information about the specific store is provided from the guide call server 10 to view the evaluation of other users (consumers) of the store, as well as his opinion. (Evaluation) can also be registered.

As described above, the guide call server 10 providing guide information for the advertiser store to the smart phone 20 users connected to the guide call server 10 is either providing guide information or providing guide information. In order to calculate the advertising costs of the advertiser, the number of smartphone 20 users who received the guide information, the call between the smartphone 20 user and the advertiser provided from the PPC system 60 or the advertiser homepage of the smartphone 20 user The number of times of connection is collected, the sales information of the advertiser (seller) provided from the VAN company is collected (S30), and the advertising costs of the advertisers who enter the stores of the guide call server 10 are charged (S31), and the information is guided. It is stored in the call DB (40).

10: guide call server 20: smartphone (user)
30: smart phone (advertiser) 40: guide call DB
50: carrier 60: PPC server
70: advertiser (telephone) 80: smartphone mini home server

Claims (10)

When a plurality of advertisers register a store in the guide call server 10 to promote a store, when the user of the smartphone 20 accesses the guide call server 10, the guide call server 10 is connected to the smartphone. A first step of transmitting a guide call menu screen for a guide call service to a user;
When the smart phone 20 user selects a keyword search, the guide call server 10 provides the smart phone 20 user with shop guide information of an advertiser for each category corresponding to a keyword, and the smart phone 20 user When the guide search by category is selected, the guide call server 10 provides the shop guide information of the corresponding category to the user of the smart phone 20; And
A third step of providing a free telephone call service to the user of the smartphone 20 provided with the corresponding store guide information based on the advertisement revenue generated from the advertiser of the store from which the user of the smartphone 20 receives the store guide information; ;
Guide call service method for a smartphone comprising a. The method of claim 1,
Guide information provided to the user of the smartphone 20 from the guide call server 10 when the user of the smartphone 20 searches for a keyword includes items such as a recommendation guide, a popular guide, a location guide, a favorite, and a rating. Guide call service method for a smartphone, characterized in that having. The method of claim 1,
When the user of the smartphone 20 selects a popular guide category, the guide information provided from the guide call server 10 to the user of the smartphone 20 is a list of authorization guides and detailed guide information of the list. Guide call service method for smartphones. The method of claim 1,
The guide information provided to the user of the smart phone 20 from the guide call server 10 when the user of the smart phone 20 selects the location guide category is characterized in that the detailed guide information on the topic item and the topic item. Guide call service method for smartphones. The method of claim 1,
The guide information provided from the guide call server 10 to the user of the smart phone 20 when the user of the smart phone 20 selects a guide category for each field is characterized in that the detailed guide information for the item for each field and the corresponding item for each field is provided. Guide call service method for smartphones. The method of claim 1,
When the smart phone 20 user selects a free discount guide category, the guide information provided from the guide call server 10 to the smart phone 20 user is free or discounted by region, location, shopping, travel, etc. Guide call service method for a smartphone, characterized in that the item and the detailed guide information for the item. The method of claim 1,
The guide call server 10 is the number of users of the smartphone 20 provided with the guide information, a call between the smartphone 20 user and the advertiser provided from the PPC system 60 or the advertiser of the smartphone 20 user Guide call service method for a smart phone, characterized in that to generate advertising revenue by charging the advertiser's advertising costs by collecting the number of access to the homepage, advertiser's information provided from VAN. The method of claim 1,
The free telephone call service provided to the user of the smartphone 20 is a telephone call with an advertiser or a telephone call with a specific user designated by the user of the smartphone 20. The method of claim 1,
The guide call server 10 is provided with an automatic dialing system 61, so that the phone number of the advertiser or a specific user can be automatically dialed for a telephone call with the advertiser or a specific user designated by the user of the smart phone 20. Guide call service method for a smartphone, characterized in that. The method of claim 1,
The smart phone 20 has a built-in APP voice recognition module 62, the smart phone 20, a guide call service method for a smart phone, characterized in that the user can be provided with a guide call service by voice.

Images