KR20120086631A - advertisement system utilizing advertisement terminals installed in vehicles - Google Patents

Abstract

PURPOSE: An advertisement system using an advertisement terminal installed in a vehicle is provided to effectively reflect the order of an advertiser to advertisements by exposing the advertisement to consumers according to the priority order of the advertisements. CONSTITUTION: An advertisement server includes a vehicle location information management unit(211), an advertisement list DB(DataBase)(233), and an advertisement delivery management unit(213). The vehicle location information management unit stores the location information of each vehicle in a vehicle location information DB(231). Advertisement list information including the identification information list of advertisement files is stored in the advertisement list DB. The advertisement delivery management unit transmits schedule information including the identification information of the advertisement files to an advertisement terminal.

Description

Advertisement system utilizing advertisement terminals installed in vehicles}

The present invention relates to an advertisement system for exposing an advertisement by controlling a plurality of advertisement terminals in an advertisement server.

There are systems that expose advertisements through terminals installed in buses, taxis or subways. Such terminals receive and play advertisement contents through an advertisement server in a real time or batch manner. Among the advertising terminals installed on the bus, there are those that transmit an advertisement suitable for the current position in association with the current position. However, they always repeat the same ad based on their location. In addition, advertisements are only classified according to a certain section for each route. This restricts the profitability of advertisements by limiting order units in receiving orders. In addition, there is a problem that the advertising cost is excessively set from the advertiser's point of view.

An object of the present invention is to subdivide an ad order unit by subdividing the ad unit in the advertisement based on the position of the vehicle, thereby lowering the basic ad unit price and allowing advertisers to make various choices.

Furthermore, the present invention aims to efficiently reflect an order of an advertiser by exposing advertisements in order of priority in association with the number of available advertisement media.

In accordance with an aspect of the present invention, an advertisement system includes advertisement terminals installed in vehicles running a certain driving section, and an advertisement server communicating with the advertisement terminals via a network. According to an aspect, an advertisement slot related to space and time is defined as a pair of a region section and a time section, which are divided into a plurality of sections on each vehicle route. This ad slot is the basic unit for controlling advertisement order and exposure. The time section may be divided into a plurality of times required for the vehicle to pass through the region, but is not limited thereto.

According to an aspect, an advertisement server includes a vehicle location information management unit which receives location information of each vehicle from a corresponding advertisement terminal and stores the location information in a vehicle location information database, and an identification information list of advertisement files corresponding to the slots for each ad slot. Advertisement transmission that generates schedule information including identification information of an advertisement file to be played for each advertisement slot by referring to the advertisement list database storing the list information, the vehicle location information database and the advertisement list database, and sends the advertisement information to the advertisement terminal. And a management unit and an advertisement file transmitter for transmitting the advertisement file in response to a request of the advertisement terminal.

According to another aspect, the advertisement server receives a vehicle position information management unit for receiving the position information of each vehicle from the corresponding advertising terminal and stores in the vehicle position information database, and the advertisement list information including an identification list of advertisement files to be played for each ad slot And an advertisement list database for storing priority information of advertisement exposures among the advertisement files included in the advertisement list information for each advertisement slot, and the position information of each advertisement terminal stored in the vehicle location information database. Determines a plurality of advertising terminals located, the identification information of the advertisement file to be played for each of the advertising slots for the plurality of advertising terminals located in the same ad slot by referring to the advertisement list information and priority information stored in the advertisement list database. Vehicle-specific schedule information to include Determined on the transmitting unit that includes the advertisement sent to the advertisement terminal, transmitting the advertisement file transmitting the advertisement file to the advertisement terminal portion.

According to another aspect, the advertisement server may further include an advertisement order management unit that receives an advertisement from the advertiser, generates an advertisement list for each advertisement slot, and stores the advertisement list in the advertisement list database. In a specific aspect, the advertisement order management unit prioritizes the advertisement order unit for processing the order of the advertisement to the range including the plurality of ad slots from the advertiser, and the ad slots of the range that the ordered advertisement covers based on the advertisement price The priority determination unit may include a priority determination unit that stores advertisement list and priority information for each advertisement slot in an advertisement list database.

According to an additional aspect, the advertisement server may further include an emergency broadcast unit for transmitting the public emergency broadcast content and the schedule information for controlling the immediate playback of the content when an emergency occurs.

According to an aspect, an advertisement terminal is installed in a vehicle running a certain driving section and communicates with an advertisement server through a network. According to an aspect, the advertisement terminal includes a wireless communication unit, a display, a position calculator for calculating and outputting a current position, an advertisement information storage unit for storing a plurality of advertisement files to be played;

The location information management unit transmits the current location information calculated by the location calculation unit to the management server through the wireless communication unit, and is played for each ad slot, which is a time and space defined by a pair of regional sections and time sections divided into a plurality of sections on a vehicle route. A control unit including an advertisement information management unit for receiving schedule information, which is advertisement file information, from an advertisement server, an advertisement file management unit for receiving a necessary advertisement file from an advertisement server and storing the information in an information storage unit;

 And a playback unit for playing the advertisement file through the display according to the schedule information stored in the information storage unit.

According to an aspect, the advertisement information management unit may receive schedule information of an advertisement slot currently located or an ad slot next to the advertisement slot.

The advertisement control method according to an aspect may be executed in an advertisement server that communicates through a network with advertisement terminals installed in vehicles that operate a certain driving section. According to an aspect, an advertisement control method includes storing an advertisement list information, which is an identification list of advertisement files to be played for each ad slot, in an advertisement list database, and exposing an advertisement between advertisement files included in each advertisement slot information. A priority determining step of storing the priority information in, and receiving the location information of each vehicle from the corresponding advertisement terminal to determine a plurality of advertisement terminals located in the same ad slot, and referring to the stored advertisement list information and priority information. And an advertisement transmission step of determining vehicle-specific schedule information, which is identification information of an advertisement file to be played for each advertisement slot, for the plurality of advertisement terminals located in the same advertisement slot and transmitting the same to the advertisement terminal.

According to this aspect of the present invention, by subdividing the local section and the time section by ad slots that are divided into orders for advertisements and controlling the exposure of the advertisements, it is possible to lower the basic advertising unit price and provide various choices to advertisers.

Furthermore, the present invention can efficiently reflect the orders of advertisers by exposing advertisements in priority order in conjunction with the number of available advertising media.

In addition, according to the present invention, by exposing the advertisement according to the location and time, it is possible to provide the most efficient advertisement at that location in the time zone.

1 schematically shows the overall configuration of an advertising system according to an embodiment of the present invention.
2 is a block diagram illustrating a schematic configuration of an advertisement terminal according to an embodiment of the present invention.
3 is a block diagram illustrating a schematic configuration of an advertisement server 20 according to an embodiment.
4 is a flowchart illustrating a schematic configuration of an advertisement control method according to an exemplary embodiment.

The foregoing and additional aspects of the present invention will become more apparent through the following embodiments. Hereinafter, the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the present invention.

According to an aspect, a concept of an ad slot, which is a space time defined by a pair of a regional section and a time section, which is divided into a plurality of sections on a vehicle route, is presented. The time section may be a section in which the time required for the vehicle to pass a certain region section is divided into a plurality of sections. However, the present invention is not limited thereto, and the time interval may be set regardless of the region.

Regional sections, for example in the case of buses, may be greater than, equal to or less than one section and the next adjacent one. That is, it may be a plurality of stop sections or a divided section of a single stop section. The concept of the regional section is related to the advertising unit, and subdivided the vehicle driving section into the size where the same advertisement can be exposed in consideration of the cultural environment, the average driving speed of the bus, and the traffic congestion. For example, in the case of a center with a movie theater and a shopping mall nearby, advertisers have high interest and high advertising effectiveness, and the traffic speed is generally slow due to traffic congestion. Do. On the contrary, in regions with low population density, a plurality of stop sections may be set as one regional section.

In one embodiment, the time interval is a concept of subdividing the time it takes for the vehicle to pass through a region. Even if subdivisions are sufficiently subdivided, extreme traffic jams can lead to more than 10 minutes in one subregion. According to the prior art, in this case the passengers of the vehicle are exposed to the same advertisement which repeats for ten minutes. According to one aspect, the regional section is subdivided into time sections to create another advertising space. In the same region section, different advertisements may be ordered and exposed depending on the time section.

If the time interval is set independently of the regional interval, the time interval may span several regional intervals. Since there may be a plurality of time intervals in a specific region and vice versa, the concept of priority is required to play advertisement files in the same advertisement slot. When five advertisements are received from advertisers in the same region, the five advertisements may be given priority according to the advertisement cost, and the advertisements may be sequentially exposed according to the priority for each time interval. The advertisement server 20 determines which advertisement file should be played by the advertisement terminal located in the specific advertisement slot and informs the corresponding advertisement terminal with schedule information.

Meanwhile, there may be a plurality of vehicles located in the same advertisement slot. For example, suppose there are N buses in a particular ad slot at the same time. In this case, N channels are provided to which advertisements can be exposed. According to an aspect, an order is received from an advertiser in consideration of the maximum number of vehicles that may exist at the same time for each ad slot. However, the number of ads received for each ad slot need not be less than the maximum value of the number of buses that can exist simultaneously in the ad slot, but may be limited in view of the possibility of ad exposure. That is, there are a plurality of advertisement files that can be played in the same advertisement slot specified by the region section and the time section, and priority is given among them. For example, priority may be given based on the winning advertising cost. As another example, priority may be given in the order in which the order was received, or according to the amount of the prepaid deposit. When there are a plurality of vehicles in the same advertisement slot, the advertisement server 20 transmits schedule information to the advertisement terminals of each vehicle to reproduce advertisement files existing in the corresponding advertisement slots in order of priority.

1 schematically shows the overall configuration of an advertising system according to an embodiment of the present invention. The bus terminals 10, 30, and 50 are installed in a vehicle running a certain section, for example, a subway or a bus. The bus terminals 10, 30, 50 incorporate a positioning system such as a GPS, for example, which communicates with satellites to calculate its location. The bus terminals 10, 30, 50 communicate with the advertisement server 20 via a wireless network such as, for example, a mobile communication network or a wireless internet network. The advertisement server 20 may be configured with a plurality of physical servers in consideration of functions or calculation amounts.

2 is a block diagram illustrating a schematic configuration of an advertisement terminal according to an embodiment of the present invention. The advertisement terminal is installed in a vehicle running a certain driving section, and communicates with the advertisement server through a network. As shown, the advertisement terminal includes a wireless communication unit 123, a display 190, a position calculator 121 for calculating and outputting a current position, and advertisement information for storing a plurality of advertisement files to be played. Storage,

The location information management unit transmits the current location information calculated by the location calculation unit to the management server through the wireless communication unit, and is played for each ad slot, which is a time and space defined by a pair of regional sections and time sections divided into a plurality of sections on a vehicle route. A control unit including an advertisement information management unit for receiving schedule information, which is advertisement file information, from an advertisement server, an advertisement file management unit for receiving a necessary advertisement file from an advertisement server and storing the information in an information storage unit;

 And a playback unit 170 for playing the advertisement file through the display 190 according to the schedule information stored in the information storage unit 130.

In one embodiment, the advertising terminal is implemented with hardware and operating system similar to a desktop computer. A more stable power supply is provided considering the unstable power supply in the bus. In consideration of durability, there is no cooling device such as a fan, and an air-cooled cooling method using air according to the driving of the vehicle is used. In addition, a dustproof filter is provided in the air circulation path in consideration of dust in the vehicle. One or more displays 190 may be installed in a vehicle as a liquid crystal display. When multiple displays 190 are installed, the same image is output using an image distributor. In one embodiment, the advertisement information storage unit 130 may be part of a data storage area in the hard disk. The controller 110 is implemented by a main processor and a program executed by the main processor. The controller 110 initializes each input / output device when the power of the advertisement terminal is turned on or the system is reset, initializes the Internet connection through the communication unit 123, and sets the connection environment.

In one embodiment, the wireless communication unit 123 communicates with the advertisement server 20 in a WiBRO manner. However, the present invention is not limited to this and is interpreted to cover various mobile communication methods, for example, CDMA or WiFi. The position calculator 121 calculates and outputs a current position. In one embodiment, the location calculator 121 includes a GPS module that calculates a time and a location through communication with a positioning satellite.

The advertisement information storage unit 130 stores advertisement files to be played. The advertisement information storage unit 130 is a predetermined area in the hard disk. Ad files are pre-downloaded and stored for instant playback. The advertisement file management unit 115 receives necessary advertisement files from the advertisement server 20 in advance and stores them in the information storage unit 130.

The controller 110 includes a location information management unit 111 for transmitting the current location information calculated by the location calculator 121 to the management server 20 through the wireless communication unit 123. After the advertisement terminal is powered on or reset, the location information management unit 111 connects to the location information management process of the advertisement server 20 and connects the session. Thereafter, the location information management unit 111 transmits the location information calculated by the location calculation unit 121 to the location information management process through a TCP / IP communication method. In one embodiment, the location information management unit 111 transmits the GPS location coordinates calculated by the location calculation unit 121 to the location information management process of the advertisement server.

According to another embodiment, from the position calculated by the location calculator 121, the location information management unit 111 is currently located in which ad slots, that is, in which area section and how long has it entered the area section? The ad slot is calculated by calculating whether the elapsed time is transmitted, and the identifier of the ad slot in which the ad slot is located is transmitted to the ad server 20. If the time section is set independently of the region section, the current ad slot may be determined based on the current time information. At this time, the map data of the regional section for each GPS coordinate is stored in the hard disk of the advertisement terminal. In the present specification, the location information management unit 111 "transfers the current location information calculated by the location calculation unit 121 to the management server 20 through the wireless communication unit 123" is calculated in the location calculation unit 121 In addition to transmitting the calculated location information itself, it is interpreted to encompass the transmission of the identifier of the ad slot thus calculated.

In another embodiment, from the position calculated by the location calculation unit 121, the location information management unit 111 specifies in which area section it is located and transmits it to the advertisement server 20 together with the current time information. At this time, the map data of the regional section for each GPS coordinate is stored in the hard disk of the advertisement terminal. The advertisement server 20 calculates which advertisement slot the vehicle on which the corresponding advertisement terminal is mounted is located by referring to the received region section identifier and time information. In the present specification, the location information management unit 111 "transfers the current location information calculated by the location calculation unit 121 to the management server 20 through the wireless communication unit 123" is calculated in the location calculation unit 121 It is interpreted not only to transmit the location information itself but also to transmit the identifier of the calculated region section.

According to an aspect, the advertisement information management unit 113 receives schedule information, which is advertisement file information to be played for each advertisement slot, from the advertisement server. In one embodiment, the schedule information is an identifier of an advertisement file that specifies which advertisement file the advertisement terminal should play in the current advertisement slot. This schedule information may be an identifier of a single advertisement file. In another embodiment, the schedule information may include identifiers of a plurality of advertisement files that can be sequentially reproduced in consideration of the average moving speed of the current vehicle and the average speed in the corresponding section in the past, and information about a playback order therebetween. .

According to a further aspect, the advertisement information management unit 113 receives the schedule information of the advertisement slot currently located or the next ad slot of the advertisement slot. By receiving the reproduction control information in advance not only in the current ad slot but also in the subsequent ad slots, it is possible to reduce the risk of advertisement transmission due to instability of mobile communication. In the illustrated embodiment, the advertisement information storage unit 130 has previously downloaded standard schedule information based on average vehicle driving information for all advertisement slots. When it is impossible to receive the real time schedule information, the advertisement terminal plays the advertisement file using the stored schedule information.

The playback unit 170 extracts the advertisement file stored in the information storage unit 130 according to the received schedule information and plays the advertisement file through the display 190. In this specification, the "received schedule information" is an expression that includes both real-time received schedule information, schedule information downloaded all at once, or schedule information downloaded from several advertisement slots at a time.

The playback unit 170 includes, for example, hardware such as a video codec that decompresses and reproduces a video file compressed by an MPEG method, an audio codec that reproduces a compressed audio file, and a graphics board on which image output circuits are mounted. In another embodiment, the video codec and audio codecs are implemented in software and executed by the main processor.

According to a further aspect, the control unit 110 further includes an emergency broadcast unit 151 for controlling the reproduction of the public emergency broadcasts when an emergency occurs. In one embodiment, the emergency broadcast unit 151 receives the public emergency broadcast content and the schedule information for controlling the immediate playback of the content from the advertising server and immediately reproduces the public emergency broadcast content accordingly.

In another embodiment, the emergency broadcast unit 151 receives an emergency message from the advertisement server 20 and generates an emergency event from the emergency event generator 151 and from the advertisement server 20 in response to the generated emergency event. An emergency broadcast download unit 153 for downloading emergency broadcast content, and an emergency broadcast playback control unit 155 for controlling the playback unit 170 to play the downloaded emergency broadcast content. However, the present invention is not limited thereto, and some or all of the emergency broadcast content may be downloaded in advance. In another example, the emergency broadcast may be played in real time through streaming.

3 is a block diagram illustrating a schematic configuration of an advertisement server 20 according to an embodiment. As shown, the advertisement server 20 receives the position information of each vehicle from the corresponding advertisement terminals 10, 30, and 50, and stores the vehicle position information management unit 211 for storing the vehicle position information database 231, and each vehicle. An advertisement list database 233 for storing advertisement list information including an identification information list of advertisement files corresponding to the slot for each ad slot associated with a space time defined by a pair of a region section and a time section divided into a plurality of sections on a route. And schedule information including the identification information of the advertisement file to be played for each advertisement slot by the advertisement terminals 10, 30, and 50 with reference to the vehicle location information database 231 and the advertisement list database 233, and the advertisement. The advertisement transmission management unit 213 for transmitting to the terminals 10, 30, and 50, and the advertisement file transmission unit 215 for transmitting the advertisement file in response to a request of the advertisement terminals 10, 30, and 50 are provided. It should.

In one embodiment, each functional block of the advertisement server 20 is implemented by a plurality of servers. The vehicle location information management unit 211 is a vehicle location information management server to which the location information management units 111 of each vehicle log in, connect a session, and transmit information. This server communicates with the location information management unit 111 of each vehicle in a TCP / IP manner. The advertisement transmission management unit 213 is an advertisement information management server to which the advertisement information management unit 113 of the vehicle logs in to connect and access a session. This server communicates with the advertisement information management unit 113 of each vehicle by HTTP method. The advertisement file transmission unit 215 is an advertisement file server to which the advertisement file management unit 115 of the vehicle logs in to connect and access a session. The server communicates with the advertisement file management unit 115 of each vehicle in an HTTP manner. These are collectively named control unit 110 in FIG. However, the present invention is not limited thereto, and in another embodiment, each functional block of the advertisement server 20 may be implemented by a single main processor and a program.

Each vehicle communicates with the advertisement server 20 through the communication unit 223. In one embodiment, the advertisement server 20 and the advertisement terminals 10, 30, 50 communicate via a WIBRO network. However, the present invention is not limited thereto, and may use one of various mobile communication networks such as, for example, CDMA.

The vehicle location information management unit 211 connects communication with each of the advertisement terminals 10, 30, and 50 and periodically receives location information therefrom. However, the present invention is not limited thereto and encompasses various communication methods capable of tracking the position of the vehicle in near real time. For example, the advertisement terminals 10, 30, and 50 may transmit location information to the vehicle location information management unit 211 of the advertisement server 20 in response to an event of entering a new advertisement slot while the vehicle is in operation. The vehicle position information database 231 stores the movement trajectory according to the time of each vehicle. From this information, statistics related to driving of the vehicle or statistics related to advertisement exposure can be obtained. The vehicle location information database 231 may be stored in one of an internal hard disk of a single server or a hard disk array of network storage.

The advertisement list database 233 stores advertisement list information including an identification list of advertisement files to be played for each advertisement slot, and priority information in advertisement exposure between advertisement files included in the advertisement list information for each advertisement slot.

According to an aspect, the advertisement server may further include an advertisement order management unit 270 that receives an advertisement from an advertiser, generates an advertisement list for each advertisement slot, and stores the advertisement list in the advertisement list database 233. In an exemplary embodiment, the advertisement order management unit 270 may include an advertisement order unit 271 for processing an order of an advertisement in a range including a plurality of advertisement slots from an advertiser, and an ad slot within a range encompassed by the received advertisement. When a plurality of vehicles are located in the ad slot at the same time, the ad unit price for each vehicle is determined and the priority is determined based on the ad unit price, and the priority of storing the ad list and priority information for each ad slot in the ad list database The decision unit 273 is included.

In FIG. 3, the advertisement transmission manager 213 determines a plurality of advertisement terminals located in the same advertisement slot with reference to the position information of each advertisement terminal stored in the vehicle location information database 231, and stores the advertisement stored in the advertisement list database 233. With reference to the list information and the priority information, for each of the plurality of advertising terminals located in the same ad slot, the vehicle-specific schedule information including identification information of the advertisement file to be played for each advertisement slot is determined and transmitted to the advertising terminal. .

 The advertisement file transmitter 215 transmits the advertisement files to the advertisement terminal. The advertisement file is multimedia advertisement contents produced by the advertiser. When the advertisement terminal is located at the end point or the starting point, the advertisement files are updated by the advertisement file transmitter 215. Since only the changed advertisement files are updated, the time required for uploading can be reduced.

Below is an example of an ad slot represented by a pair of region and time sections.

Time interval Regional section Interval 419
(11: 29: 00-11: 29: 59) Interval 420
(11: 30: 00-11: 30: 59) Time section 421
(11: 31: 00-11: 31: 59) Time section 422
(11: 32: 00-11: 32: 59) Shinnon 419 Shinnonhyun420 Shinnonhyun421 Shinnonhyun422 Gangnam Gangnam419 Gangnam420 Gangnam421 Gangnam422 Yeoksam Yeoksam 419 Yeoksam 420 Yeoksam 421 Yeoksam 422

The advertiser selects a number of ad slots that he wishes to advertise on the table as described above and inputs a bid through the web. Multiple advertisements can be accommodated because multiple vehicles can be placed in one ad slot at the same time.

The table below illustrates the advertisement list information in the advertisement slot "Shinnonhyeon420" of the above advertisement slots.

Time interval G
station
phrase
liver Shin Nonhyun (Nonhyeon Station ~
Sinnonhyeon Station) Interval 420
(11: 30: 00-11: 30: 59) Advertising company Bid First ad file \ 100 2nd advertisement file \ 94 Third Advertisement File \ 90 4th advertisement file \ 86 5th advertisement file \ 70

In the illustrated embodiment, the priority of exposure between the first to fifth advertisement files is determined by bid. Bids are bids given by advertisers who bid in the corresponding ad slots when the order is received. However, the present invention is not limited thereto, and for example, the priority of exposure between the advertisement files may be simply determined according to the order received.

 As another example, if Advertiser A bids 7200 won in the [10 am-12pm] time period for a specific region, the ad server converts by minute unit to 120 minutes with a bid of 60 won per minute in ad list database 233. The advertiser A's advertisement file is recorded in the unit section.

Next, if another advertiser B bids 9,600 won in the [11: 00-13: 00] time period of the same region, the ad server converts by minute unit to the ad list database 233 at 120 won per minute. The advertiser B's advertisement file is recorded in the unit section.

Next, if Advertiser A bids another 4,200 won in the [11:00 to 12:00] time interval of the same region, the ad server converts by the minute unit to the ad list database 233 at a bid of 70 won per minute in 60 minute units. Record the advertiser A's advertisement file in the section.

At this time, if there are four vehicles in the [11: 00 ~ 12] time period, the advertisement files are played in the order of Advertiser B, Advertiser A, Advertiser A in the 1st and 2nd vehicles, and Advertiser B's advertisement in the 4th vehicle again. The file is played.

In the above-described embodiment, the time interval is set in minutes, but the present invention is not limited thereto, and may be 10 minutes or more or less.

In the above-described embodiment, the schedule information transmitted from the advertisement server to the advertisement terminal is described as including the identifier of the advertisement file to be played by the advertisement terminal. When the advertisement terminal transmits the current location information such as the GPS coordinates, the region section identifier and the time or the identifier of the advertisement slot, to the advertisement server, the advertisement server may determine the advertisement file to be played by the vehicle in the advertisement slot. In another example, the other advertisement server determines the advertisement file to be played in the requested advertisement terminal and informs the schedule information. In another example, in an advertisement system, an advertisement terminal accesses an advertisement server, searches an advertisement list database 233, and has the highest priority advertisement file among the unplayed advertisement files corresponding to the advertisement slot in which the advertisement terminal is located. Find out. At this time, the advertisement terminal informs the advertisement server of the information about the advertisement slot in which the advertisement terminal is located. In response, the information received from the advertisement server corresponds to the schedule information. In these embodiments the difference is only a division of roles.

According to an additional aspect, the advertisement server may further include an emergency broadcast unit 250 for transmitting the emergency emergency broadcast content and the schedule information for controlling the immediate playback of the content when an emergency occurs.

According to an additional aspect, the advertisement server may further include a real-time playback unit 217 for transmitting the real-time advertising content to the advertising terminals in the stream. The real time playback unit 217 streams an advertisement file or broadcast content to be reproduced in real time to the target advertisement terminal. To this end, the real-time playback unit 217 manages some kind of schedule information. This schedule information includes a table that defines a group of advertising terminals and includes identifier information of a content file to be transmitted for each time zone for each group. In another form, the schedule information may be a table that defines a transmission group by identifiers of advertisement terminals in each time zone and describes an identifier of a content file to be transmitted to them.

The statistics processing unit 219 stores the information on the region and time period in which the advertisement is actually exposed, and quantitatively and qualitatively reports the degree of advertisement exposure to the advertisers using this and bills accordingly. Qualitative reports indicate in which region and time period the ad file was exposed. Post-statistics and reporting are important because ad playback depends on the number of vehicles that are simultaneously present in the ad slot. According to this aspect, charging is possible according to the actual number of advertisement exposures.

4 is a flowchart illustrating a schematic configuration of an advertisement control method according to an exemplary embodiment. As shown, the advertisement control method according to an aspect of the present invention can be executed in an advertisement server that communicates through a network with advertisement terminals installed in vehicles that run a certain driving section. An advertisement control method according to an aspect includes an advertisement storage step 310 of storing advertisement list information, which is an identification list of advertisement files to be played for each ad slot, in the advertisement list database 233, and included in the advertisement list information for each ad slot. Priority determination step 330 for storing the priority information in the advertisement exposure between the advertising files, and receives the location information of each vehicle from the corresponding advertising terminal to determine a plurality of advertising terminals located in the same advertising slot, and stored advertising Based on the list information and the priority information, for each of the plurality of advertisement terminals located in the same ad slot, each advertisement terminal determines the schedule information for each vehicle, which is identification information of the advertisement file to be played for each advertisement slot, and sends the advertisement to the advertisement terminal. Step 350 is included.

According to an additional aspect, the advertisement control method may further include an emergency broadcast step 373 that determines the occurrence of an emergency (371) and transmits a public emergency broadcast to each advertisement terminal when an emergency occurs. Since the advertisement control method is similar to the embodiment of the above-described advertisement server, a description thereof will be omitted.

According to a further aspect, the advertisement control method may further include a real-time playback step 391 for transmitting the real-time advertising content to the advertising terminals in a stream. The real time playback unit 217 streams an advertisement file or broadcast content to be reproduced in real time to the target advertisement terminal. That is, the advertisement server periodically checks the broadcast schedule table to check whether there is a broadcast schedule at the present time (391), and streams the real-time content file to the corresponding advertisement terminal (393).

The invention has been described with reference to the preferred embodiments described with reference to the accompanying drawings, but is not limited thereto. The appended claims are intended to cover obviously changeable variations from this embodiment.

10,30,50: advertising terminal 20: advertising server
210: control unit 211: vehicle location information management unit
213: advertising transmission management unit 215: advertising file transmission unit
217: real-time playback unit
219: statistical processing unit 223: communication unit
231: Vehicle location database
233: advertisement list database 235: advertisement file database
250: emergency broadcasting department 270: advertisement order management department
271: advertisement order unit 273: priority determination unit
110: control unit 111: location information management unit
113: advertising information management unit 115: advertising file management unit
117: real-time playback unit
121: position calculation unit 123: wireless communication unit
130: advertising information storage unit
150: emergency broadcasting unit 151: emergency event generating unit
153: emergency broadcast download unit 155: emergency broadcast playback control unit
170: playback unit 190: display

Claims (15)

In an advertising server for communicating over a network with advertising terminals installed in vehicles running on a certain driving section, the advertising server includes:
A vehicle location information management unit which receives location information of each vehicle from a corresponding advertisement terminal and stores the location information in a vehicle location information database;
An advertisement list database for storing advertisement list information including an identification list of advertisement files corresponding to the slot for each ad slot associated with a space time defined by a pair of a region section and a time section divided into a plurality of sections on each vehicle route; ;
An advertisement transmission management unit generating schedule information including identification information of an advertisement file to be played for each advertisement slot by referring to the vehicle location information database and the advertisement list database, and transmitting the schedule information to the advertisement terminal;
An advertisement file transmitter for transmitting an advertisement file in response to a request of the advertisement terminal;
Ad server comprising a.
In an advertising server for communicating via a network with advertising terminals installed in vehicles running a certain driving period, the advertising server is:
A vehicle location information management unit which receives location information of each vehicle from a corresponding advertisement terminal and stores the location information in a vehicle location information database;
In the advertisement list information including the identification information list of the advertisement files to be played for each ad slot related to the space time defined by a pair of the region section and the time section divided into a plurality of sections on each vehicle route, and the advertisement list information for each ad slot An advertisement list database that stores priority information in advertisement exposure among the included advertisement files;
The plurality of advertisement terminals located in the same advertisement slot are determined by referring to the location information of each advertisement terminal stored in the vehicle location information database, and the advertisement list information and priority information stored in the advertisement list database are determined in the same advertisement slot. An advertisement transmission management unit for determining a plurality of vehicle schedule information including identification information of an advertisement file to be played for each advertisement slot for each of the plurality of advertisement terminals located, and transmitting the same to the advertisement terminal;
An advertisement file transmitter for transmitting the advertisement file to the advertisement terminal;
Ad server comprising a.
The method of claim 1 or 2, wherein the ad server is:
And an advertisement order management unit that receives an advertisement from an advertiser and generates an advertisement list for each advertisement slot and stores the advertisement list in the advertisement list database.
According to claim 3, wherein the advertising order management unit:
An advertisement order unit which processes an order of an advertisement in a range including a plurality of advertisement slots from an advertiser;
A priority determining unit for determining the priority of the ad slots included in the ordered advertisement based on the unit price, and storing the advertisement list and priority information for each advertisement slot in the advertisement list database;
Ad server comprising a.
The method of claim 1 or 2, wherein the ad server is:
An emergency broadcasting unit for transmitting public emergency broadcasting contents and schedule information for controlling immediate reproduction of the contents when an emergency occurs;
Ad server that includes more.
The method of claim 1 or 2, wherein the ad server is:
Ad server further comprises a real-time playback unit for transmitting the real-time advertising content to the advertising terminal in streaming.
The method of claim 1 or 2, wherein the ad server is:
And a statistic processing unit that stores information on the region and time period where the advertisement is actually exposed, and quantitatively and qualitatively reports the degree of advertisement exposure to advertisers using the same.
In an advertisement terminal installed in a vehicle running a certain driving section, and communicates with the advertisement server via a network, the advertisement terminal comprises:
A wireless communication unit; A display;
A position calculator for calculating and outputting a current position;
An advertisement information storage unit for storing a plurality of advertisement files to be played;
The location information management unit for transmitting the current location information calculated by the location calculation unit to the management server through the wireless communication unit, and each ad slot, which is a time and space defined by a pair of regional sections and time sections divided into a plurality of sections on a vehicle route. A control unit including an advertisement information management unit for receiving schedule information, which is advertisement file information to be reproduced, from an advertisement server, and an advertisement file management unit for receiving a necessary advertisement file from an advertisement server and storing the information in the information storage unit;
A playback unit for playing the advertisement file through the display according to the schedule information stored in the information storage unit;
Advertising terminal comprising a.
The advertisement terminal of claim 8, wherein the advertisement information management unit receives schedule information of an advertisement slot currently located or an advertisement slot next to the advertisement slot.
The method of claim 8, wherein the control unit:
Emergency broadcasting unit for controlling the reproduction of public emergency broadcasting in case of emergency;
Advertising terminal further comprising.
The method of claim 8, wherein the control unit:
A real time playback unit for receiving and playing back a real time advertisement stream;
Advertising terminal further comprising.
An advertisement control method executable in an advertisement server that communicates through a network with advertisement terminals installed in vehicles running a certain driving section, the advertisement control method comprising:
An advertisement storing step of storing, in an advertisement list database, advertisement list information which is an identification list of advertisement files to be played for each ad slot, which is defined as a pair of a region section and a time section divided into a plurality of sections on each vehicle route;
A priority determining step of storing priority information in advertisement exposure among advertisement files included in advertisement list information for each advertisement slot;
Receive location information of each vehicle from the corresponding advertising terminal to determine a plurality of advertising terminals located in the same ad slot, and for each of the plurality of advertising terminals located in the same ad slot with reference to the stored advertising list information and priority information An advertisement transmitting step of determining, by the advertisement terminals, vehicle-specific schedule information, which is identification information of an advertisement file to be played for each advertisement slot, and transmitting the same to the advertisement terminal;
Advertising control method comprising a.
The method of claim 12, wherein the advertisement control method is:
An emergency broadcast step of transmitting public emergency broadcasts to each advertisement terminal when an emergency occurs;
Advertising control method further comprising.
The method of claim 12, wherein the advertisement control method is:
Real-time playback step of transmitting the real-time advertising content to the advertising terminal in a streaming; advertising control method further comprising.
A computer-readable recording medium having a method according to claim 10 or 11 stored therein.

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