KR101539932B1 - Smart Touch Screen Pad for Advertizing in Transportation and Method for Advertizing Using the Same - Google Patents

Abstract

The present invention relates to a smart touch screen pad for advertisement in transportation and an advertising method thereby. More specifically, the present invention relates to a smart touch screen pad and an advertising method thereby, wherein the smart touch screen pad is installed in a transportation means, receives an advertisement or information from a cloud server, and exposes the advertisement or the information to passengers in real time. The smart touch screen pad (10) comprises: a control module (11) which has a delay unit; a communication module (122) which can communicate with the outside wirelessly; a storage module (14) in which an advertisement or information is stored; a search module (131) which searches the advertisement or information stored in the storage module (14); an adequacy module (132) which determines whether the advertisement or information is adequate according to a search result of the search module (131); a display processor (16) which determines a display type of the advertisement transmitted through the communication module (122) according to a result determined in the adequacy module (132); and a touch screen (17) which displays the information transmitted from the display processor (16), wherein the communication module (122) receives an advertisement or information from the cloud server.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a smart touch screen pad for traffic advertisement,

The present invention relates to a smart touch screen pad for traffic advertisement and an advertising method therefor, and more particularly, to a smart touch screen pad which is installed in a transportation means and receives advertisements or information from a cloud server, And to an advertising method therefor.

Various types of advertising means are known in the art and are known in the art using, for example, transportation means such as trains, buses, airplanes or taxis. In order to advertise by means of such transportation, an advertisement of an LED electric signboard may be adhered to an outside wall or a roof of a train or a bus to expose the advertisement. Advertisements may also be launched with movie, music or flight information on the seat of an airplane. This type of advertisement is disadvantageous in that the content of the advertisement or the method of exposing the advertisement is limited.

The Internet taxi advertisement system and method thereof is disclosed in Japanese Patent Laid-Open No. 2008-0079741, which is related to a device or method for exposing an advertisement together with information provision. The prior art provides a video advertisement and a content to a passenger via a terminal capable of transmitting and receiving a wireless Internet provided in a taxi so that a passenger operates the terminal to obtain desired information, It is an object of the present invention to provide a possible Internet taxi advertisement system. The prior art includes an advertiser computer for this purpose; An operating server for producing advertisement data according to an advertisement request of the advertiser computer; And a taxi terminal provided in the taxi and outputting advertisement data received from the operation server.

Another prior art related to advertising using transportation means is disclosed in Korean Patent Publication No. 2002-0078550 " Bus internal advertisement system, and advertisement data transmission and execution method therefor. The prior art includes a central control system including a database for storing and managing advertisement contents and / or news or additional information, and having a remote management program that can be remotely controlled through a wired / wireless Internet according to predetermined conditions; A transmission system configured by a first transmission / reception unit and a second transmission / reception unit for transmitting / receiving data between the central control system and a client system in a bus through a known wireless communication network; And a client system in the bus for displaying the data received by the second transmission / reception unit.

The advertisement system disclosed in the prior art has a disadvantage in that the selection of the advertisement provision of the advertisement provider is limited and it is difficult for the advertisement to be appropriately selected so as to match the characteristics of each transportation means or the passenger. And does not disclose a display device for effectively exposing an advertisement.

The present invention has been made to solve the problems of the prior art and has the following purpose.

Prior Art 1: Open Patent No. 2008-0079741 (Onnet, Inc., published on September 02, 2008) Internet taxi advertisement system and method Prior Art Document 2: Publication No. 2002-0078550 (published by Ahn Hong-jin, October 19, 2002) Bus internal advertisement system and transmission and execution of advertisement data therefor

It is an object of the present invention to provide a smart touch screen pad for traffic advertisement that enables advertisement to be efficiently performed by providing advertisements and information in real time, and to provide an advertisement method therefor.

According to a preferred embodiment of the present invention, the smart touch screen pad comprises a control module having a delay unit; A communication module capable of wireless communication with the outside; A storage module in which an advertisement or information is stored; A retrieval module for retrieving the advertisement or information stored in the storage module, and a suitability module for determining suitability of the advertisement or information according to the retrieval result of the retrieval module. A display processor for determining a display form of the advertisement transmitted through the communication module according to the result determined by the relevancy module; And a touch screen for displaying information transmitted from the display processor, wherein the communication module receives advertisement or information from the cloud server.

According to another preferred embodiment of the present invention, there is further provided a connection module for receiving location information from the satellite navigation device, and the compatibility module determines whether the advertisement or the information is suitable based on the location information.

According to still another aspect of the present invention, there is provided an advertisement method using a smart touch screen pad, comprising: transmitting driving information to a management server or a cloud server by the smart touch screen pad; Receiving basic advertisement or basic information from the management server or the cloud server; selecting a user according to the driving information; Confirming an advertisement transmitted from the management server or the cloud server; Determining the priority of the advertisement if the advertisement is received; Determining a display method of the advertisement in which the priority is determined; Displaying an advertisement on the touch screen according to the display method and extracting information on the displayed advertisement; And storing the extracted information and transmitting the extracted information to the management server or the cloud server, wherein the travel information includes location information of the transportation means.

The touch screen pad according to the present invention has an advantage that effective advertisement and target advertisement can be performed by allowing advertisement to be exposed in real time. In addition, the touch screen pad according to the present invention has an advantage that the exposure of the advertisement and the cognitive effect are enhanced by providing various types of information together with the advertisement.

FIG. 1 illustrates an embodiment of a smart touch screen pad according to the present invention.
FIGS. 2A and 2B illustrate a structure of a smart touch screen pad and a screen configuration of a smart touch screen pad according to the present invention, respectively.
FIG. 3 illustrates an embodiment of a method of advertising by a smart touch screen pad according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the embodiments shown in the accompanying drawings, but the present invention is not limited thereto. In the following description, components having the same reference numerals in different drawings have similar functions, so that they will not be described repeatedly unless necessary for an understanding of the invention, and the known components will be briefly described or omitted. However, It should not be understood as being excluded from the embodiment of Fig.

FIG. 1 shows an embodiment of the structure of a smart touch screen pad 10 according to the present invention.

Referring to FIG. 1, the smart touch screen pad 10 includes a control module 11 having a delay unit 111; A communication module 122 capable of wireless communication with the outside; A storage module 14 in which an advertisement or information is stored; A search module 131 for searching for advertisement or information stored in the storage module 14 and a suitability module 132 for determining suitability of the advertisement or information according to a search result of the search module 131; A display processor (16) for determining a display form of the advertisement transmitted through the communication module (122) according to the result determined by the relevance module (132); And a touch screen 17 for displaying information transmitted from the display processor 16, wherein the communication module 122 receives advertisements or information from a cloud server.

The touch screen pad 10 according to the present invention may be installed in a transportation means such as a taxi, a bus, a train or an airplane, and may be structured to provide an advertisement together with information necessary for a passenger. The transportation means is not limited thereto, but has a structure in which at least each individual can access the touch screen pad 10 while providing transportation service to the individual. For example, a touch screen pad 10 may be installed in each seat in a vehicle such as a taxi, and a taxi passenger may be provided with information and advertisements displayed on the touch screen pad 10 in a state of being boarded, The touch screen pad 10 can be operated to select information or advertisement to be displayed.

The advertisement or information may be stored in the cloud server, and access authorization to the advertisement or information stored in the cloud server may be given by the management server, for example. Alternatively, the touch screen pad 10 may be connected to the cloud server with prior approval. The advertisement provider can upload the advertisement or information to the cloud server through the management server, for example, and the uploaded advertisement or information can be selectively downloaded to the touch screen pad 10.

The transportation means can receive information or instructions related to the operation by a control center such as a traffic control server, but the advertisement or information displayed on the touch screen pad 10 can be directly downloaded to the cloud server.

The control module 11 may control the overall operation of the touch screen pad 10 and may include, for example, a microprocessor. The control module 11 may have the function of delaying the display of the information or advertisement that the delay unit 111 may have and input through the connection module 121 or the communication module 122. [ The delay may be determined, for example, by priority, or by operating status or operating location. For example, when an advertisement related to a specific area is transmitted through the communication module 122, a delay time may be determined based on a time point of entry of the advertisement in a specific area of the driving means.

(GPS) via the connection module 121 or can receive position information transmitted via navigation. Also, for example, the driving information DR transmitted by the operator can be transmitted through the connection module 121. [ The driving information DR means, for example, information that a driver of a taxi needs to convey to a passenger as needed.

The advertisement or information transmitted from the cloud server may be wirelessly transmitted through the communication module 122. [ The communication module 122 may comprise a wireless communication chip and may be connected to the cloud server in any manner known in the art.

The advertisement or information transmitted through the connection module 121 or the communication module 122 may be delayed by the delay unit 111 or transmitted directly to the control module 11. [ The display mode of the information, advertisement or driving information can be determined by the control module 11. The driving information can be displayed on the touch screen in the form of a pop-up window, for example, as input. In contrast, the advertisement or information may be processed in an appropriate manner and the touch screen may be displayed.

When an advertisement or information is input, it can be firstly searched by the search module 131 whether the same or similar advertisement is already stored. And it may be determined whether the advertisement or information is appropriate for the current state or location of the vehicle. For example, the search module 131 can be searched for whether the same or similar advertisement or information is stored and whether the suitability module 132 is appropriate for the advertisement or information to be displayed at the current point in time. Suitability module 132 may also determine compliance by referring to the search results of search module 131. [ If it is determined that conformity is determined, the determination result may be transmitted to the control module 11.

The results of processing for advertisements or information may be stored in the storage module 14. Then, the advertisement module or the extraction module 15 may extract the advertisement or information related to the information. For example, whether or not the advertisement is displayed, the displayed region, the displayed time, or the displayed number of times may be extracted by the extraction module 15. The extracted information by the extraction module 15 may be transmitted to the management server or the cloud server through the communication module 122. The extracted items can be used by the management server or the advertisement provider for providing information or providing advertisement later.

When the display of the advertisement or the information is determined, the display is transmitted to the display processor 16 so that the display method can be determined. The display method can be predetermined according to the type of advertisement, information, or driving information. For example, real-time news and the like can be displayed in a scroll manner at the bottom of the touch screen. The advertisement may be set to repeat at a predetermined period. When the display mode of the advertisement, the information or the driving information is determined by the display processor 16, it can be displayed on the touch screen 17.

The smart touch screen pad 10 according to the present invention may have various additional modules and various types of information or data may be input from the cloud server or other devices.

FIGS. 2A and 2B illustrate a structure of a smart touch screen pad and a screen configuration of a smart touch screen pad according to the present invention, respectively.

Referring to FIG. 2A, the touch screen includes a basic information display 211 such as, for example, riding and getting off information, a general information display 212 associated with a riding place or a getting off place, A selection information display 213 and an advertisement display 214. [ A menu screen 24 for selecting respective display information, and an operation window 23 for displaying a result according to the operation of the menu screen.

2B, the basic information may be displayed on the basic information screen S211 at the top of the touch screen and the selection information may be user-selected content such as music, a movie or a web game, (S21). And the like such as real time news can be displayed at the bottom of the main screen S21. The weather, temperature or humidity and general information of a specific area may also be displayed on the sub screen S23 and a user menu button may be installed in the selection menu interface S24. The advertisement may be displayed in a pop-up form or on a main screen S21 at regular intervals, but is not limited thereto.

According to the present invention, an information selection window S25 may be provided on the touch screen. The information selection window S25 may have a function of capturing a specific content of the basic information screen S211, information displayed on the main screen S21, or content included in the advertisement. For example, when a contact or an address included in an advertisement is required, the information selection window S25 can be used to stop the screen or separately form a pop-up and capture necessary information. Such a process can be performed by, for example, a touch screen method. Then, the related information can be extracted and transmitted to the user's mobile device, for example. Further, the information selection window S25 can be used to enable communication with the contact displayed in the advertisement, for example. As described above, the information selection window S25 may have a function of enabling a user or a passenger to process an advertisement or an item included in the information. A touch screen having various structures can be applied to the smart touch screen pad according to the present invention and various panels or screen configurations are possible and the present invention is not limited to the embodiments shown. Various screen configurations are possible according to the type of advertisement or information inputted or transmitted by smart touch screen pad.

Referring to FIG. 2A, display information T such as content information or real-time information including advertisements may be transmitted to a touch screen panel. For example, information and advertisements may be transmitted from the cloud server and news breaking or weather information may be transmitted from the management server. Also, the driving information R related to the transportation means can be transmitted to the cloud server or the management server. Such driving information can be a basic data for determining the type of information or advertisement to be provided, or determining the type of information or advertisement to be uploaded to the cloud server in the future. For example, the driving information R may include information related to the number of times the specific advertisement is viewed, the type of the content used by the user, or the menu operation type by the user. In addition, the driving information R may include information related to the usage form of the information selection window S25.

The user communications (UC) may be optionally installed. For example, the passenger may be set to call or send a message to the contacts included in the advertisement. Or an external communication (OC) may be used, for example, for the transmission of a message such that the driver of the vehicle informs the passenger of arrival. In addition, the position information of the navigation device or the position information of the GPS device can be inputted to the smart touch screen pad through the external communication (OC). Various external communications (OCs) may be established and the present invention is not limited to the embodiments shown.

The user input UI can be input to the smart touch screen pad by the selection menu and the extraction reaction FO can be displayed on the screen or displayed as a voice or sound signal according to the user's selection. The user input UI can be entered via the selection menu interface S23 shown in FIG. 2B, for example, and the extraction response FO can be entered, for example, via the information selection window S25 or via the user communication UC, Lt; / RTI >

Additional functions for various inputs or outputs can be set in the smart touch screen pad according to the present invention and the present invention is not limited to the embodiments shown.

Hereinafter, an advertising method using a smart pad according to the present invention will be described.

FIG. 3 illustrates an embodiment of a method of advertising by a smart touch screen pad according to the present invention.

Referring to FIG. 3, an advertisement method using a smart touch screen pad includes transmitting travel information to a management server or a cloud server through the smart touch screen pad (P31). Receiving basic advertisement or basic information from the management server or the cloud server (P32): selecting a user according to the driving information (P33); (P34) confirming an advertisement transmitted from the management server or the cloud server; (P35) determining the priority of the advertisement if the advertisement is received; Determining (P36) a display method of the advertisement in which the priority is determined; Displaying the advertisement on the touch screen according to the display method and extracting information on the displayed advertisement (P37); And storing the extracted information and transmitting the extracted information to the management server or the cloud server (P38), and the travel information includes location information of the transportation means.

As described above, the method according to the present invention is characterized in that the advertisement is uploaded according to the selection of the advertisement provider on the cloud server, and the smart touch screen pad selectively exposes the advertisement or information. The advertisement can be provided by the advertisement provider and the information can be processed by the management server.

When the driving information is transmitted to the management server or the cloud server (P31), the basic advertisement or the basic information is transmitted to the driving means (P32), and the advertisement service can be provided. Basic advertisements and basic information are installed on the smart touch screen pad and can be updated as needed. When the smart touch screen pad is activated, it can be displayed on the touch screen. The driving information of the driving means can be continuously tracked or transmitted from the driving means, and the cloud server or the management server selects the driving means and transmits new advertisements and information (P33). Then, it is determined whether a new advertisement has been received from the advertisement provider (P331). If the advertisement is not received, the basic information and the advertisement may be updated at regular intervals (P32). Alternatively, if a new advertisement has been uploaded to the cloud server (YES), priority may be determined (P34). The priority may be determined according to the location of the driving means, the time when the advertisement was uploaded, or the requirements of the advertisement provider. For example, priority is time. Region or the nature of the advertisement and may be divided into, for example, 1 to 20 ranks or grouped. For example, it can be divided into a group or a general group, and the priority within each group can be determined again. Once the priority is determined, the display method of the advertisement can be determined (P35). The display method of the advertisement may include the start time of the advertisement, the start mode, or the number of repetitions. When the display method is determined (P35), the advertisement may be displayed on the touch screen (P36). Information relating to the advertisement occurring after the display process of the advertisement or the advertisement can be extracted (P37). The information associated with the advertisement includes, for example, the actual start time, the number of exposures, or the user's reaction. The extracted information may then be stored (P38) and transmitted to the cloud server or management server at the appropriate time (P39). The extracted information may be provided to the advertisement provider and used as a reference for uploading of the advertisement in the future.

The advertisement method according to the present invention can be performed by various methods, and the present invention is not limited to the embodiments shown.

The touch screen pad according to the present invention has an advantage that effective advertisement and target advertisement can be performed by allowing advertisement to be exposed in real time. In addition, the touch screen pad according to the present invention has an advantage that the exposure of the advertisement and the cognitive effect are enhanced by providing various types of information together with the advertisement.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention . The invention is not limited by these variations and modifications, but is limited only by the claims appended hereto.

11: control module 14: storage module
16: display processor 17: touch screen
111: delay unit 121: connection module
122: communication module 131: search module
132: Compliance module

Claims (3)

1. A smart touch screen pad for a traffic advertisement installed in a plurality of taxis, which is operated by an individual in a taxi to display information and advertisements while providing advertisement together with information necessary for a passenger,
A control module (11) including a microprocessor for controlling the overall operation of the smart touch screen pad and having a delay unit (111) for delaying display of information or advertisements according to priority, driving situation or operating position;
A connection module 121 for transmitting to the control module 11 the location information transmitted from the navigation device or the navigation device or the driving information DR transmitted by the operator of the taxi;
A communication module 122 capable of wireless communication with the outside;
A storage module 14 received from the cloud server via the communication module 122 or storing a pre-entered advertisement or information;
A retrieval module 131 for retrieving the advertisement or information stored in the storage module 14 and retrieving whether identical or similar advertisements are already stored;
A suitability module 132 for determining whether the information searched by the search module 131 is suitable to be displayed at the current time point;
A display processor (16) for determining a display form of the advertisement transmitted through the communication module (122) according to the result determined by the relevance module (132); And
And a touch screen (17) for displaying information transmitted from the display processor (16)
The control module delays the display of information or advertisements input through the connection module 121 or the communication module 122 by the delay unit 111 and the delay time of the delay unit 111 is an advertisement Is determined on the basis of a time point of entry into a specific area of the taxi when it is transmitted through the communication module 122; The touch screen 17 includes an information selection window S25 for stopping a screen or making a pop-up form separately, capturing and extracting necessary information, and transmitting related information to a user's mobile device. Touch screen pad.
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