KR20120065295A - Area order book for sales promotion have data and code for record - Google Patents

Area order book for sales promotion have data and code for record Download PDF

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Publication number
KR20120065295A
KR20120065295A KR1020120047773A KR20120047773A KR20120065295A KR 20120065295 A KR20120065295 A KR 20120065295A KR 1020120047773 A KR1020120047773 A KR 1020120047773A KR 20120047773 A KR20120047773 A KR 20120047773A KR 20120065295 A KR20120065295 A KR 20120065295A
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South Korea
Prior art keywords
information
rfid
tag
promotional
information recording
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KR1020120047773A
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Korean (ko)
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김경중
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김경중
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Priority to KR1020120047773A priority Critical patent/KR20120065295A/en
Publication of KR20120065295A publication Critical patent/KR20120065295A/en

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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D25/00—Information-bearing cards or sheet-like structures characterised by identification or security features; Manufacture thereof
    • B42D25/30—Identification or security features, e.g. for preventing forgery
    • B42D25/305—Associated digital information
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers

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  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Credit Cards Or The Like (AREA)

Abstract

PURPOSE: A regional infosheet for promoting is provided to print or attach RFID TAG, optical cord, serial number selectively, thereby providing various information or services to a digital terminal of a reader, or selling or promoting products, services, etc. CONSTITUTION: A regional infosheet(100) with an information recording part for promoting comprises an information recording part consisting of RFID-TAG and optical cord(16) on one side of a paper sheet(11). On one side of the paper sheet, the RFID-TAG and optical cord are recorded, and a dotted line(13) in order to easily cut the information recording part is formed to surround the information recording part.

Description

정보기록부가 제공되는 판촉용 지역정보지 { area order book for sales promotion have data and code for record }Promotional magazines with information records {area order book for sales promotion have data and code for record}

RFID 기술, 광판독기술, 판촉용 지역정보지 제작기술 RFID technology, light reading technology, promotional regional information paper production technology

RFID 리딩기술, 광판독 기술은, 생산관리/창고관리/출하관리/판매관리뿐만 아니라, RFID 태그/ 광코드 인식 및 정보제공 기술의 발달로 휴대통신과 프로그램 등을 이용하여 상품정보는 물론, 정품과 비정품을 구별하여 주기까지 한다.RFID reading technology, optical reading technology is not only production management / warehouse management / shipment management / sales management, but also the development of RFID tag / optical code recognition and information providing technology. Distinguish between and non-genuine.

장차 개인별 휴대폰에 RFID 리더나, 광판독 리더가 탑재되는 유비쿼터스 시대에는 상품 판매나 서비스가 보다 다양한 방법으로 제공될 것이다.In the ubiquitous era, where RFID readers or optical readers are installed in individual mobile phones, product sales and services will be provided in more various ways.

본 발명은 장차 개인장비에 RFID리더/ 광판독기가 탑재되는 현실을 반영하여, 디지털 환경에서 더욱 다양한 용도로 사용될 수 있는, 정보기록부가 구비된 판촉용 지역정보지에 관한 것이다.   The present invention reflects the reality that RFID reader / optical reader is mounted on personal equipment in the future, and relates to a promotional local information sheet equipped with an information recording unit, which can be used for more various purposes in a digital environment.

판촉용 지역정보지에 게제자의 글/광고가 인쇄된 선택 페이지 일측에, RFID TAG/ 광코드/ 일련번호를 선택적으로 조합적용하여 인쇄하거나 부착하여, 열람자의 디지탈단말기에 다양한 정보나 서비스를 제공하거나, 상품/용역/서비스 등을 판매/홍보하려는데 그 목적이 있다.On the side of the selected page where the publisher's article / advertisement is printed on the promotional local information magazine, RFID TAG / optical code / serial number is selectively applied and printed or attached to the reader's digital terminal to provide various information or services. Its purpose is to sell / promote goods, services, and services.

판촉용 지역정보지에 게제자의 글/광고가 인쇄된 선택 페이지 일측에, 게제자의 정보나 코드정보가 기록되어 RFID TAG/ 광코드/ 일련번호를 인쇄하거나 부착한다.The publisher's information or code information is recorded on one side of the selected page where the publisher's article / advertisement is printed on the promotional local information sheet to print or attach the RFID TAG / optical code / serial number.

판촉용 지역정보지를 열람하는 자에게 게시물의 흥미를 유발하여 기업이나 단체의 신뢰와 인지도를 높일 수 있으며, 열람 고객은 RFID TAG와 광코드 접속을 통한, 다양한 웹 정보제공 서비스/ 이벤트 참여/ 입장 또는 교환 권리 등의 기회를 득할 수 있으며, 파단 절취 되는 정보기록부를 단독적으로 입장권/교환권/투표권 등에 이용할 수 있다.It can increase the trust and awareness of companies or organizations by inducing interest in the posts to readers of promotional local information magazines, and customers can participate in various web information services / events / entrances / access through RFID TAGs and optical codes. Opportunities such as exchange rights can be obtained, and information records that are cut off can be used alone, such as admission tickets, exchange tickets, and vote tickets.

도 1,2,3: 지역 판매촉진용 무료정보지에 RFID-TAG부와 광코드가 구비된 예시도1, 2, 3: An example diagram in which an RFID-TAG unit and an optical code are provided in a free information sheet for regional sales promotion

도면과 함께 설명되는 본 발명인 "정보기록부가 제공되는 판촉용 지역정보지의 구조와 제작 방법은 이러하다.
The structure and manufacturing method of the promotional local information sheet provided with the "information recording unit" described with reference to the drawings are as follows.

A: [도 1,2,3]와 같이, 판촉용 지역정보지(100)의 택일 된 페이지(11)에 글 또는 광고(12)를 게재(인쇄)한 일측에, 게재자 정보기록용 RFID-TAG부(14), RFID-TAG(15), 식별용 광코드(16), 일련번호(17)가 부착되거나 인쇄되고, 필요에 따라 파단절취선(13)을 도무송한다.A: RFID-TAG for publisher information recording on one side where the article or advertisement 12 is published (printed) on the selected page 11 of the promotional local information magazine 100 as shown in [Fig. 1,2,3]. The unit 14, the RFID-TAG 15, the identification optical code 16, and the serial number 17 are attached or printed, and the break cutting line 13 is unloaded as necessary.

상기 판촉용 지역정보지(100)의 택일 된 페이지(11)의 RFID-TAG(15), 식별용 광코드(16)에, 열람자가 소지하거나 비치된 {RF리더, RF리더휴대폰, RF리더컴퓨터마우스, 광코드리더 등}을 근거리에 갖다 되거나 스캔하여, RFID-TAG(15) 또는 식별용 광코드(16)에 기록된 정보와 정보코드에 의하여, 게재자가 별도로 제공하거나 서비스에 가입하여 제공되는 정보영역(웹사이트, 이통사의 서비스 서버, 콜센터 직원)을 {RF리더, 휴대폰, 컴퓨터모니터 등}의 단말기 화면에 제공하거나, 통화 되거나, 화면제공과 동시 통화되어,        In the RFID-TAG 15 and identification optical code 16 of the selected page 11 of the promotional area information magazine 100, the reader possesses or is provided with {RF reader, RF reader mobile phone, RF reader computer mouse. Information provided by the publisher or provided by subscribing to the service by the information and the information code recorded in the RFID-TAG 15 or the identification optical code 16 at a short distance or by scanning the optical code reader or the like. The area (website, service server of the mobile carrier, call center staff) can be provided on the terminal screen of {RF reader, mobile phone, computer monitor, etc.}, called, or simultaneously provided with the screen,

제품/행사 등을 홍보 하거나, 상품주문을 받거나, 즉석경품 응모에 참여케 하여, 주문내용, 계약내용, 입장권, 초대권, 당첨권, 쿠폰, 응모번호, 예약번호 등을 {RF리더, 휴대폰, 컴퓨터모니터 우편물, 택배} 등으로 약속하거나 지급하게 하는 정보기록부가 제공되는 판촉용 지역정보지를 제공한다.
Promote products / events, receive product orders, or participate in instant giveaways, order details, contract details, admission tickets, invitation tickets, winning tickets, coupons, entry numbers, reservation numbers, etc. {RF readers, mobile phones, computer monitors, etc. Mail, courier} Provide promotional regional information sheets provided with an information record book for appointments or payments.

B: 상기 RFID-TAG(15)에, 게재자의 정보가 기록되지 않고 비워져 있어, 구독자가 자신의 정보를, RFID 라이터(RFID휴대폰/ RFID리더 등)를 사용하여 기록한 뒤, 입장권, 이용권, 초대권, 응모권 등으로 사용할 수 있도록, 다른 실시로 제공할 수도 있다.
B: In the RFID-TAG 15, the publisher's information is emptied without being recorded, and the subscriber records his or her information using an RFID writer (RFID cell phone / RFID reader, etc.), and then enters an admission ticket, a usage ticket, an invitation ticket, It can also be provided by another implementation so that it can be used as an application ticket.

C: 게재자의 정보가 기록된, RFID-TAG부(14)와 광코드(16)를 필요에 따라 증명서, 입장권, 이용권, 쿠폰등으로 사용할 수 있도록 절취파단용 도무송(13)을 형성시킨다.
C: The cut-off breaking tape 13 is formed so that the RFID-TAG unit 14 and the optical code 16, on which the publisher's information is recorded, can be used as certificates, admission tickets, usage tickets, coupons, etc. as necessary.

D: 상기 RFID-TAG부(14), RFID-TAG(15)의 부착과 인쇄는; D: attachment and printing of the RFID-TAG portion 14 and the RFID-TAG 15;

a. RFID-TAG(15)와 스티커라벨이 일체화된 RFID-TAG스티커라벨을 판촉용 지역정보지(100) 페이지(11)에 부착하거나, a. The RFID-TAG sticker label in which the RFID-TAG 15 and the sticker label are integrated may be attached to the promotional local information sheet 100 page 11,

b. RF안테나와 RFID칩이 일체화된 RFID-TAG(15)를 판촉용 지역정보지(100) 페이지(11)사이에 투입(용지사이에 RFID-TAG삽입후 합지)하여 제작하거나, b. The RFID antenna (15) integrated with the RF antenna and the RFID chip is inserted between the promotional regional information sheet (100) and the page (11) (inserting the RFID-TAG between the sheets and laminating), or

c. RF안테나와 RF칩이 일체화된 RFID-TAG(15)만을 판촉용 지역정보지(100) 페이지(11)의 전면이나 배면에 직접 부착하거나,c. Only the RFID antenna TAG 15, in which the RF antenna and the RF chip are integrated, is directly attached to the front or back of the promotional local information sheet 100 page 11,

d. 판촉용 지역정보지(100) 페이지(11)의 전면이나 배면에 RF안테나를 별도 인쇄한후 RF칩을 부착하거나,d. After printing RF antenna separately on the front or back of the promotional local information sheet (100) page (11), or attaching an RF chip,

e. RFID 프린팅 방식(반도체/유전체/도체 성질을 띤 유기물 혹은 유무기 복합 물질들을 이용하여 전자회로, 안테나, 메모리의 인쇄)제작된 프린팅 라벨을 부착하거나,e. Apply printed RFID labels (printing of electronic circuits, antennas, memories using organic / organic / organic composite materials with semiconductor / dielectric / conductor properties)

f. RFID-TAG부를 특수 전도성잉크/반도체잉크/절연잉크를 사용하여 판촉용 지역정보지(100) 페이지(11)에, 직접 별도인쇄(RF안테나/칩 100%인쇄)하거나f. The RFID-TAG part can be printed separately (RF antenna / chip 100%) directly on the page 11 of the promotional magazine 100 using special conductive ink / semiconductor ink / insulation ink.

g. 특수 폴리머와 특수잉크를 사용하여 일체로 제작된 RFID-TAG부를 판촉용 지역정보지(100) 페이지(11)에 부착한다.g. The RFID-TAG unit manufactured by using a special polymer and a special ink is attached to the promotional local information sheet 100 page 11.

상기 RFID-TAG부(14) 제작방법중 하나를, 판촉용 지역정보지(100) 페이지(11)에 선택사용하여 정기간행물/잡지의 홍보페이지 정보기록용 RFID-TAG부를 완성한다.
One of the methods for producing the RFID-TAG unit 14 is selected and used for the promotional regional information magazine 100 page 11 to complete the RFID-TAG unit for recording the periodical page / magazine promotional page information.

E: 상기 광코드(16), 일련번호(17)의 부착과 인쇄는; E: attachment and printing of the optical cord 16, serial number 17;

a. 판촉용 지역정보지(100) 페이지(11)의 글 또는 광고(13)의 인쇄과정에 광코드(16), 일련번호(17)가 함께 인쇄되거나, 별도 별색 인쇄하거나,a. The optical code 16 and serial number 17 may be printed together or separately spot-colored in the process of printing the article or advertisement 13 of the promotional local information magazine 100 page 11,

b. RFID-TAG(15)가 구비되고, 광코드(16), 일련번호(17)가 인쇄된, 스티커 RF-TAG라벨을 판촉용 지역정보지(100) 페이지(11)에 부착하거나,b. A sticker RF-TAG label equipped with an RFID-TAG 15 and printed with an optical code 16 and a serial number 17 is attached to the promotional local information sheet 100 page 11, or

c. RFID-TAG(15)와, 광코드(16), 일련번호(17)가 일체로 프린팅된, 스티커 RF-TAG라벨을 판촉용 지역정보지(100) 페이지(11)에 부착한다.c. A sticker RF-TAG label, in which the RFID-TAG 15, the optical code 16, and the serial number 17 are printed integrally, is attached to the promotional local information sheet 100 page 11.

상기 방법중 하나를 선택하여 판촉용 지역정보지(100) 페이지(11)에 부착하거나 인쇄하여 정기간행물/잡지의 홍보페이지 정보기록용 광코드를 완성한다.
Select one of the above methods and attach or print it on the page 11 of the promotional local information magazine 100 to complete the optical code for recording the promotional page information of the periodical / magazine.

F:상기 광코드(16)는 2차원코드인 QR코드이다.F: The optical code 16 is a QR code which is a two-dimensional code.

100:판촉용 지역정보지, 11:페이지(용지), 12:글/광고 인쇄부, 13:파단절취선, 14:RFID TAG부, 15:RFID TAG, 16:광코드, 17:일련번호100: Promotional information leaflet, 11: page (paper), 12: Post / advertisement printing section, 13: Breaking line, 14: RFID TAG section, 15: RFID TAG, 16: Optical code, 17: Serial number

Claims (5)

판촉용 지역정보지(100)의 택일 된 페이지(11) 일측에,
RFID-TAG(15)와 광코드(16)로 구성되는 정보기록부가 구비된 것을 특징으로 하는,
"정보기록부가 제공되는 판촉용 지역정보지" To one side of selected page 11 of promotion local information magazine 100,
Characterized in that the information recording section consisting of the RFID-TAG 15 and the optical code 16,
"Promotional Local Information Paper with Information Record" 판촉용 지역정보지(100)의 택일 된 페이지(11) 일측에,
RFID-TAG(15)와 광코드(16)로 구성되는 정보기록부를 구비시키고,
정보기록부가 용이하게 절취되도록 파단절취선(13)을 정보기록부 주변으로 도무송하여 형성시킨 것을 특징으로 하는,
"정보기록부가 제공되는 판촉용 지역정보지" To one side of selected page 11 of promotion local information magazine 100,
An information recording section comprising an RFID-TAG 15 and an optical code 16,
Characterized in that the break cutting line 13 is formed by spun around the information recording section so that the information recording section is easily cut,
"Promotional Local Information Paper with Information Record" 청구항 1항, 2항 중 어느 한 항에 있어서,
정보기록부를 RFID-TAG(15) 1요소로만 구비시키는 것을 특징으로 하는,
"정보기록부가 제공되는 판촉용 지역정보지" The method according to any one of claims 1 and 2,
Characterized in that the information recording portion provided with only one element RFID-TAG (15),
"Promotional Local Information Paper with Information Record" 청구항 1항, 2항 중 어느 한 항에 있어서,
정보기록부를 광코드(16) 1요소로만 구비시키는 것을 특징으로 하는,
"정보기록부가 제공되는 판촉용 지역정보지" The method according to any one of claims 1 and 2,
Characterized in that the information recording portion provided with only one element of the optical code 16,
"Promotional Local Information Paper with Information Record" 청구항 1항, 2항, 4항 중 어느 한 항에 있어서,
상기 광코드(16)는 QR코드 인 것을 특징으로 하는,
"정보기록부를 구비하는 판촉용 지역정보지"The method according to any one of claims 1, 2 and 4,
The optical code 16 is characterized in that the QR code,
"Promotional Local Information Paper with Information Record"
KR1020120047773A 2012-05-05 2012-05-05 Area order book for sales promotion have data and code for record KR20120065295A (en)

Priority Applications (1)

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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
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Publications (1)

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